Escolar Documentos
Profissional Documentos
Cultura Documentos
Expansive reach: 30% (13.2m) of the online population Facebook paid advertising yielded a significant positive ROI for nutella Germany. Goals
Ferrero wanted to identify nutella with the Christmas period to: were reached by the campaign in Germany.
As well as proven incremental reach and a positive cross-media effect between TV and Facebook, we demonstrated that Facebook lifts sales for FMCGs in bricks and mortar stores.
Angela Kim, Senior Media Manager/New Media, Ferrero
Facebook Ad Creative
nutella is a hazelnut spread, which was introduced to the German market by the Italian company Ferrero in 1965. nutella has over 600,000 fans on their German Facebook Page and is now sold in over 75 countries worldwide. Facebook.com/nutelladeutschland