SUBMITTED BY

VIJAY M . R (B080161EE) TOM GEORGE (B080130EE)

EXECUTIVE SUMMARY
UNITED ADVERTISERS will offer advertisement services to companies that are looking to employ effective advertisement as the cornerstone of their marketing program of their product or services . In this modern era, advertisement is quickly becoming a cost-effective method to reach a target audience. According to Jupiter Communication research, ad-response rates currently averages between five to 15 percent with email advertisement alone all business companies and entrepreneurs who need a vital support in publicity for their product or service UNITED ADVERTISERS specializes in successful advertisement campaigns in different fields . The proposed business plan is of an advertisement agency which intends to help the needed sprouting up business organizations and companies with well needed public awareness through a large number of wide variety of ways which ensure the customer the required publicity for their product or service which no other agency can assure. The intention of the company is to provide certain essential services at a very noble rate or even to the extent of free service in order to provide the necessary publicity for the firm which has approached the enterprise UNITED ADVERTISERS will design, build, test and deploy campaign. It will also report the progress of the campaign in real-time to provide our customers maximum flexibility. At the end of the campaign, we will analyze its success in order to improve the company's future campaigns.

MISSION
UNITED ADVERTISERS will offer its customers the best methods and tools in planning and implementing a successful advertisement campaign. Our campaigns will cut through the mumbo jumbo of mass marketing, increase sales, and enhance customer satisfaction with the company. UNIED ADVERTISRS campaigns will grab readers immediately and drive home the right message to the right audience. We will exceed our customers' expectations for campaign returns.

OBJECTIVES
Customer Satisfaction UNITED advertising agency is, in itself, a business entity and must aspire to maximize profits as it awaits new business. It needs funds for its daily operations, enabling it to serve its clients as it tries to maintain a smooth cash flow. The objective of the agency must not only be to reap profits but to justify its earnings through providing customer satisfaction. Positive Image The agency must portray a sense of professionalism reflected in how its staff handles clients and the overall job. Its employees, from the lowest to the top management, should portray a professional image of the company by, for example, communicating and acting courteously, and bringing results. This objective is crucial for the agencys continuity which may suffer in the event customers give negative assessments of its work to other potential clients. Social Responsibility Agencies must do business in a respectful manner that considers the sensitivities of every member of society.. Some agencies may tend to disregard the objections of sections of the society that may find the content of certain advertisements offensive and may withdraw them only after a court order. For example, the broadcast of sexually explicit images which advertisers may use to advertise products is illegal,l according to the Federal Communications Commission (FCC). Continuous Improvement Another objective of this advertising agency can be to ensure it keeps in touch with the trends and wishes of its customers whose preferences change over time. The advertising industry is quite dynamic and thus the agency should strive to constantly come up with original and improved ideas while maintaining high quality standards. The agency can achieve this through conducting regular brainstorming and research of the market demands. Expansion The agency should have an ambitious management team that sees beyond the present into the future and strives to stretch the limits of its existence. It should aim at widening its geographical coverage of target audience by creating products that project market leadership and a strong desire to come out of the comfort zone enjoyed by rival agencies. It can accomplish this by venturing into markets not frequented by their competitors, and superior customer service,

TYPES OF ADVERTISEMENT
1. INFORMATIVE ADVERTISING,

This type of advertisement seeks to tell the market about the product, explain how the product works, provide information on pricing, and build awareness of both the product and the company. Such objectives are normally pursued at the launch of a new product, orre-launch / up-date of an existing product

2.

PERSUADE ADVERTISING : Persuading type of advertisement encourage the target audience to switch brands, make the purchase, and create a preference in the market for the product as opposed to its competition 3. COMPARISON ADVERTISING

This type of advertisement is done either directly or indirectly comparing its product to that of its competitors 4. REMINDER ADVERTISING,

Remainder advertising is used to maintain interest and awareness of a well established product in the market, often in the latter stages of its product life cycle. It is often used at the Point-of-Purchase to remind consumers of the Brand

PROBLEM STATEMENT
Advertising is the thing that could make your business popular and increase your sales. The most important period for an advertiser is the testing period when he must evaluates what form of advertising brings profits to his business in the form of sales to balance out cost paid on the advertising campaign. an ad agency drives the sale & pulls the market. You need not push your product to customers if you have an ad agency. Ad agency will magnetize the customers pull them towards your product.Ad agency is a total solution which better understands the customer & market than what you understand. Profound researches by ad agency lay down the foundation for using a particular marketing strategy for a particular product. Data bases, studies of different cultures, research about the market trends, etc puts a heavy thrust to appoint an ad agency for your product.

BUSINESS DESCRIPTION
The proposed business plan is of an advertisement agency which intends to help the needed sprouting up business organizations and companies with well needed public awareness through a large number of wide variety of ways which ensure the customer the required publicity for their product or service which no other agency can assure. The intention of the company is to provide certain essential services at a very noble rate or even to the extent of free service in order to provide the necessary publicity for the firm which has approached the enterprise

COMPANY SUMMARY
UNITED ADVERTISERS will design, build, test and deploy the campaign. It will also report the progress of the campaign in real-time to provide our customers maximum flexibility. At the end of the campaign, company will analyze its success in order to improve the company's future campaigns.

SERVICES
Services offered by UNITED ADVERTISERS covers in its entirety, from original concept to post-campaign evaluation. The service includes the following The major emphasis of our company is the the advanced stages of advertisements thought essential services either very cheap or even free Our services include 1. Offers students photocopying for a minimum (profit free) rate and advertisement on the Backside 2. A service to connect with relevant people and help them get their queries solved over a phone call in real time 3. Out of home advertisement using concept of advertising on vehicles and posters 4. Provide sms services with minimal rate for essentials like searching bus details,ATMS,PETROL PUMPS AND OTHER LOCAL INFORMATION and use the sms for advertisement purpose 5. Online web based advertisement service entangled to other online services which provides necessities of the time .like a social networking ,etc 6. A service to connect colleges and companies through SMS enabled interactive online platform for purpose of student engagement and campus recruitment and use it for advertisements 7. Online market place for creative design concepts and campaign and focusing on Advertisements 8. A service in collaboration with others advertisers 9. A service in contact with other forms of media like news papers, channels ......local and National

10. Provides an online service for free education for students and preparation for competitive exams and use it for advertisements 11. A mobile platform which enables the user to stay connected 24x7 and use the service for Advertisements 12.A portal for individuals and cooperates to send customized physical greeting cards which can indirectly add to advertisement requirements 13.A service that enables hotel reservation, ticket reservation, best price comparisons Including the availability of rooms, Food menu, Services etc 14. A service in collaboration with industries concerned with packing materials, bags etc in field of advertisements 15. Offer its customers the best methods and tools in planning and implementing a successful email campaign

MARKETING PLAN
The market intended is the business enterprises and entrepreneurs .As a it can be seen the market is very vast in the new era. With growing business and industries, this market can be considered the largest growing market in the world. The online services and mobile services will be made available to all such that all the required will be provided with the necessary marketing on consultation. Viral marketing, word of mouth, catches up because of its nature, directly reaching out to advertisers in the youth space, social media like face book or twitter

CRITICAL SUCCESS FACTORS

The major success factors include the knowledge of market , audience, product etc, IT knowledge, Search Engine Optimization. Marketing sales and advertisement backgrounds, Marketing over internet etc. Complex balance of visibility, authenticity, trust, and quality forms the key to success of the proposed plan

HOW IT MAKES MONEY

Company takes orders from clients and charges for the services delivered depending on how intensely the client want their service or product to be advertised.

MARKETING
Viral marketing, word of mouth , catches up because of its nature, directly reaching out to advertisers in the youth space, social media like face book or twitter

FUNCTIONS OF UNITED ADVERTISERS

PLANNING : It plans the advertising campaign after getting the feedback from the client . The agency must have a fair knowledge of the company and its products.It should be aware of the market conditions,the target market , distribution method,price level and their conditions CREATION AND EXECUTION: To create a copy , to decide the illustration, photographs , colour scheme, story if any these should be chosen accordingly to the suitability of the media COORDINATION: Firstly, there should be coordination between the agency and the client . Then there should be coordination with the internal and external departments. Internal coordination can be with finance , human relations, production and research departments. The external coordination is with the sales , distribution , retailers, media etc and these are coordinated

TYPES OF DEPARTMENTS
1. ACCOUNTING SERVICE DEPARTMENT It is a link between the agency and the client .The account officer looks after the market promotion and understands the promotional programme and the amount of resources needed to execute these programmes 2. MARKETING SERVICES : Under this heading we have a lot of services and accordingly departments are formed 3. RESEARCH DEPARTMENT: It gathers , analyse,tabulate and interprets information . All this is done by primary and secondary sources of information and also by information available through independent research firms. The research staff interprets this information and passes these reports to other departments. The research department also conducts research to pretest the messages created and also to see how these messages will be interpreted by the audience 4. MEDIA DEPARTMENT: It decides a media or media mix which will be useful and effective for the advertised product. It also chooses the media vehicles. As all firms are working with the constraints of the budget available for promotion, the media selected must communicate to the right audience and be effective. The actual time to be purchases on TV and radio media. The space is purchased in newspapers, magazines, hoarding, paintings on wall and others .The media department is becoming very important as most of the cost promotion is taken up by the media. 5. CREATIVE SERVICES DEPARTMENT It is responsible for creating and execution of the advertisement.First the idea is conceived by individuals, then heading and then sub headings are made and the body copy (message ) is written down. This is known as copy writtingThey also determine the basic theme and the appeal for the advertisement and prepare a rough layout of the message with visual commercials

6. MANAGEMENT AND FINANCE Like all other organizations, Management and finance ia a part of the advertising Agency. All functions of planning , organizing staffing , directing and control and the functional areas of accounting , HR and finance are lokked after in a proper manner 7. AGENCY COMPENSATION This is a commission system which has been responsible for the discount provided to the bulk costumers

FEATURES OF UNITED ADVERTISERS

1. Provide specialist service to companies which are interested in promoting their goods 2. We serve the needs of Advertisers by coordinating the advertiser with the available opportunities 3. Agency team is competent , experienced and able to deliver goods which consists of market resource copy writers , media experts , production managers and other members whose attitude and thinking synchronizes to provide the desired result 4. Availability of skilled personal with good track record 5. .Best quality services at a very optimal price ensuring the customer satisfaction 6. The impressive creative services of the agency with its impact on style, clarity,memorable values in the advertisement produced by the company 7. Problem solving ideology enhanced performance ensuring active participation of client and experts towards the same cause 8. .Proper accounting and finance with budget decided in advance to avoid future conflicts 9. Wide network or reach of company ensuring all advertisement works are there in its reach

10. Priority to research on new methods of advertisement campaign for which all information is gathered systematically and logically which is the input for the company 11. Best Internal control scheme managing all employees, finance, resources and take up all the managerial function with greater efficiency and attitude

FINANCIAL ANALYSIS
The following data , tables and charts represent the financial analysis of the proposed business plan done with the help of Business Plan Pro version 11.14.0002

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Table: Start-up
Start-up Requirements Start-up Expenses Legal Stationery etc. Insurance Rent Computer Other Total Start-up Expenses Start-up Assets Cash Required Other Current Assets Long-term Assets Total Assets Total Requirements Rs1,000,000 Rs50,000 Rs1,555,000 Rs2,605,000 Rs2,950,000 Rs40,000 Rs50,000 Rs100,000 Rs50,000 Rs75,000 Rs30,000 Rs345,000

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Table: Market Analysis

Market Analysis 2012 Potential Customers LOW COST MEDIUM COST HIGH COST Total Growth 25% 45% 65% 38.01% 500 250 105 855 625 363 173 1,161 781 526 285 1,592 976 763 470 2,209 1,220 1,106 776 3,102 2013 2014 2015 2016 CAGR 24.98% 45.03% 64.88% 38.01%

Table: Sales Forecast

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Sales Forecast FY 2013 Sales photocopying QUERIES CONNECTION advertising on vehicles and posters sms services online web based advertisement Online market place news papers, channels online service for free education EMAIL CAMPAIGN Total Sales Direct Cost of Sales SMS SERVICE EMAIL SERVICE ONLINE SERVICE MEDIA SERVICE POSTER PHOTOSTAT SERVICE Subtotal Direct Cost of Sales Rs952,943 Rs1,102,183 Rs1,042,323 Rs1,112,487 Rs1,169,197 Rs1,140,786 Rs1,117,047 Rs1,060,032 Rs1,058,380 Rs9,755,378 FY 2013 Rs68,175 Rs87,910 Rs44,677 Rs58,641 Rs50,134 Rs309,538 Rs1,200,000 Rs1,550,000 Rs1,600,000 Rs1,850,000 Rs1,925,000 Rs1,940,000 Rs1,840,000 Rs1,640,000 Rs1,600,000 Rs15,145,000 FY 2014 Rs77,000 Rs160,000 Rs85,000 Rs78,000 Rs77,000 Rs477,000 Rs2,200,000 Rs2,800,000 Rs3,000,000 Rs3,352,000 Rs3,600,000 Rs3,546,000 Rs3,450,000 Rs3,043,000 Rs3,000,000 Rs27,991,000 FY 2015 Rs78,000 Rs169,000 Rs141,000 Rs97,000 Rs96,000 Rs581,000 FY 2014 FY 2015

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Table: Milestones
Milestones Milestone CARDS PACKING MATERIALS ONLINE QUERY SMS SERVICE ONLINE MARKET ONLINE ADVERTISEMENT EMAIL CAMPAIGN POSTER&PHOTOSTAT MEDIA QUERY SERVICE Totals Start Date 4/10/2012 4/10/2012 4/10/2012 4/10/2012 4/10/2012 4/10/2012 4/10/2012 4/10/2012 4/10/2012 4/10/2012 End Date 5/10/2012 5/10/2012 5/10/2012 5/10/2012 6/9/2012 6/9/2012 7/9/2012 5/10/2012 5/10/2012 5/10/2012 Budget Rs50,000 Rs35,000 Rs40,000 Rs100,000 Rs150,000 Rs150,000 Rs150,000 Rs30,000 Rs25,000 Rs25,000 Rs755,000 Manager A B C ABC D E F G H I Department MEDIA MEDIA ONLINE SMS ONLINE ONLINE ONLINE MEDIA MEDIA TELEPHONE

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Table: Personnel
Personnel Plan FY 2013 Production Personnel People Average per Person Subtotal Sales and Marketing Personnel People Average per Person Subtotal General and Administrative Personnel People Average per Person Subtotal Other Personnel People Average per Person Subtotal Total People Total Payroll Expenditures 10 Rs61,633 Rs616,334 50 Rs6,204,719 20 Rs80,050 Rs1,601,000 80 Rs10,611,000 25 Rs97,000 Rs2,425,000 100 Rs14,925,000 15 Rs136,782 Rs2,051,737 20 Rs150,000 Rs3,000,000 25 Rs170,000 Rs4,250,000 15 Rs155,855 Rs2,337,819 20 Rs160,500 Rs3,210,000 25 Rs170,000 Rs4,250,000 10 Rs124,699 Rs1,198,828 20 Rs140,000 Rs2,800,000 25 Rs160,000 Rs4,000,000 FY 2014 FY 2015

Table: Start-up Funding

Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Rs1,605,000 Rs1,000,000 Rs345,000 Rs2,605,000 Rs2,950,000

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Additional Cash Raised Cash Balance on Starting Date Total Assets

Rs0 Rs1,000,000 Rs2,605,000

Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital Planned Investment Owner Investor Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital Rs900,000 Rs2,000,000 Rs0 Rs2,900,000 (Rs345,000) Rs2,555,000 Rs0 Rs0 Rs50,000 Rs0 Rs50,000

Total Capital and Liabilities Total Funding

Rs2,605,000 Rs2,950,000

Table: Break-even Analysis

Break-even Analysis Monthly Revenue Break-even Rs519,471

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Assumptions: Average Percent Variable Cost Estimated Monthly Fixed Cost 3% Rs502,988

Table: Profit and Loss

Pro Forma Profit and Loss FY 2013 Sales Direct Cost of Sales Production Payroll Other Costs of Sales Total Cost of Sales Gross Margin Gross Margin % Operating Expenses Sales and Marketing Expenses Sales and Marketing Payroll Advertising/Promotion Other Sales and Marketing Expenses Total Sales and Marketing Expenses Sales and Marketing % General and Administrative Expenses General and Administrative Payroll Marketing/Promotion Depreciation Rent Utilities Insurance Payroll Taxes Other General and Administrative Expenses Total General and Administrative Expenses Rs2,051,737 Rs69,180 Rs60,418 Rs146,699 Rs98,724 Rs111,598 Rs119,428 Rs108,307 Rs2,766,092 Rs3,000,000 Rs78,170 Rs130,000 Rs190,000 Rs111,000 Rs140,000 Rs4,896,98 Rs150,000 Rs3,799,170 Rs4,250,000 Rs180,000 Rs150,000 Rs250,000 Rs121,000 Rs150,000 Rs5,154,250 Rs160,000 Rs10,415,250 Rs2,337,819 Rs16,252 Rs36,198 Rs2,390,269 24.50% Rs3,210,000 Rs53,000 Rs37,000 Rs3,300,000 21.79% Rs4,250,000 Rs85,000 Rs58,000 Rs4,393,000 15.69% Rs9,755,378 Rs309,538 Rs1,198,828 Rs401,606 Rs1,909,972 Rs7,845,406 80.42% FY 2014 Rs15,145,000 Rs477,000 Rs2,800,000 Rs550,000 Rs3,827,000 Rs11,318,000 74.73% FY 2015 Rs27,991,000 Rs581,000 Rs4,000,000 Rs755,000 Rs5,336,000 Rs22,655,000 80.94%

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General and Administrative % Other Expenses: Other Payroll Consultants Other Expenses Total Other Expenses Other % Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales

28.35%

25.09%

37.21%

Rs616,334 Rs168,482 Rs94,684 Rs879,500 9.02% Rs6,035,861 Rs1,809,545 Rs1,869,963 Rs0 Rs542,864 Rs1,266,682 12.98%

Rs1,601,000 Rs200,000 Rs250,000 Rs2,051,000 13.54% Rs9,150,170 Rs2,167,830 Rs2,297,830 Rs0 Rs650,349 Rs1,517,481 10.02%

Rs2,425,000 Rs220,000 Rs27,000 Rs2,672,000 9.55% Rs17,480,250 Rs5,174,750 Rs5,324,750 Rs0 Rs1,552,425 Rs3,622,325 12.94%

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Table: Cash Flow

Pro Forma Cash Flow FY 2013 Cash Received Cash from Operations Cash Sales Subtotal Cash from Operations Rs9,755,378 Rs9,755,378 Rs15,145,000 Rs15,145,000 Rs27,991,000 Rs27,991,000 FY 2014 FY 2015

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Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs8,167,372 Rs2,807,428 Rs3,807,428 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs13,571,177 Rs3,466,948 Rs7,274,376 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs23,692,059 Rs7,797,816 Rs15,072,191 Rs6,204,719 Rs1,962,654 Rs8,167,372 Rs10,611,000 Rs2,960,177 Rs13,571,177 Rs14,925,000 Rs8,767,059 Rs23,692,059 Rs1,219,422 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs10,974,800 FY 2013 Rs1,893,125 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs17,038,125 FY 2014 Rs3,498,875 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs31,489,875 FY 2015

Table: Balance Sheet

Pro Forma Balance Sheet FY 2013 Assets Current Assets Cash Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth Rs310,906 Rs0 Rs1,219,422 Rs1,530,328 Rs0 Rs1,530,328 Rs2,900,000 (Rs345,000) Rs1,266,682 Rs3,821,682 Rs5,352,010 Rs3,821,682 Rs237,248 Rs0 Rs3,112,547 Rs3,349,795 Rs0 Rs3,349,795 Rs2,900,000 Rs921,682 Rs1,517,481 Rs5,339,163 Rs8,688,958 Rs5,339,163 Rs763,864 Rs0 Rs6,611,422 Rs7,375,286 Rs0 Rs7,375,286 Rs2,900,000 Rs2,439,163 Rs3,622,325 Rs8,961,488 Rs16,336,773 Rs8,961,488 Rs1,555,000 Rs60,418 Rs1,494,582 Rs5,352,010 FY 2013 Rs1,555,000 Rs190,418 Rs1,364,582 Rs8,688,958 FY 2014 Rs1,555,000 Rs340,418 Rs1,214,582 Rs16,336,773 FY 2015 Rs3,807,428 Rs50,000 Rs3,857,428 Rs7,274,376 Rs50,000 Rs7,324,376 Rs15,072,191 Rs50,000 Rs15,122,191 FY 2014 FY 2015

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Table: Ratios
Ratio Analysis FY 2013 Sales Growth Percent of Total Assets Other Current Assets Total Current Assets Long-term Assets Total Assets Current Liabilities Long-term Liabilities Total Liabilities Net Worth Percent of Sales Sales Gross Margin Selling, General & Administrative Expenses Advertising Expenses Profit Before Interest and Taxes Main Ratios Current Quick Total Debt to Total Assets Pre-tax Return on Net Worth Pre-tax Return on Assets Additional Ratios Net Profit Margin Return on Equity Activity Ratios Accounts Payable Turnover Payment Days Total Asset Turnover Debt Ratios Debt to Net Worth Current Liab. to Liab. Liquidity Ratios Net Working Capital Interest Coverage Additional Ratios Assets to Sales Current Debt/Total Assets Acid Test Sales/Net Worth Dividend Payout 0.55 29% 2.52 2.55 0.00 0.57 39% 2.19 2.84 0.00 0.58 45% 2.05 3.12 0.00 n.a n.a n.a n.a n.a Rs2,327,099 0.00 Rs3,974,580 0.00 Rs7,746,905 0.00 n.a n.a 0.40 1.00 0.63 1.00 0.82 1.00 n.a n.a 7.15 28 1.82 12.17 35 1.74 12.17 20 1.71 n.a n.a n.a 2.52 2.52 28.59% 47.35% 33.81% FY 2013 12.98% 33.14% 2.19 2.19 38.55% 40.60% 24.95% FY 2014 10.02% 28.42% 2.05 2.05 45.15% 57.74% 31.68% FY 2015 12.94% 40.42% n.a n.a 0.00 0.00 0.00% 0.00% 0.00% 100.00% 80.42% 67.44% 0.17% 18.55% 100.00% 74.73% 64.71% 0.35% 14.31% 100.00% 80.94% 68.00% 0.30% 18.49% 100.00% 0.00% 0.00% 0.00% 0.00% 0.93% 72.07% 27.93% 100.00% 28.59% 0.00% 28.59% 71.41% 0.58% 84.30% 15.70% 100.00% 38.55% 0.00% 38.55% 61.45% 0.31% 92.57% 7.43% 100.00% 45.15% 0.00% 45.15% 54.85% 100.00% 100.00% 0.00% 100.00% 0.00% 0.00% 0.00% 100.00% 0.00% FY 2014 55.25% FY 2015 84.82% Industry Profile 0.00%

Table: Investment Offering

Investment Offering Proposed Year: Valuation, Investment, Shares Investment Amount Rs150,000 Rs0 Rs0 Seed 1 Round 1 2 Round 2 3 Exit 7

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Equity Share Offering Percentage Valuation Investor Exit Payout Investor Years Until Exit Investor IRR Share Ownership Founders' Shares Stock Split Multiple Stock Options Issued Investor Shares Issued Price per share Options Holders' Shares Year 1 Investors' Shares Year 2 Investors' Shares Year 3 Investors' Shares Total Shares Outstanding Equity Ownership Percentage Founders' Equity Option Holders' Equity Year 1 Investors' Equity Year 2 Investors' Equity Year 3 Investors' Equity Total Equity Investors' Equity Founders' & Employees' Equity

50.00% Rs300,000 Rs0 6 0.00% Year 1 10,000 0 10,000 Rs15.00 0 10,000

0.00% Rs0 Rs0 5 0.00% Year 2 10,000 0 0 0 Rs0.00 0 10,000 0

0.00% Rs0 Rs0 4 0.00% Year 3 10,000 0 0 0 Rs0.00 0 10,000 0 0 20,000 Year 3 50.00% 0.00% 50.00% 0.00% 0.00% 100.00% 50.00% 50.00% Rs0.00 0 10,000 0 0 20,000 Year 7 50.00% 0.00% 50.00% 0.00% 0.00% 100.00% 50.00% 50.00% Year 7 10,000 0 0 Rs0

20,000 Year 1 50.00% 0.00% 50.00%

20,000 Year 2 50.00% 0.00% 50.00% 0.00%

100.00% 50.00% 50.00%

100.00% 50.00% 50.00%

Table: Investment Analysis

Investment Analysis Start Initial Investment Investment Dividends Ending Valuation Combination as Income Stream Percent Equity Acquired Net Present Value (NPV) Internal Rate of Return (IRR) Assumptions Discount Rate Valuation Earnings Multiple Valuation Sales Multiple Investment (calculated) Dividends Calculated Earnings-based Valuation Calculated Sales-based Valuation Calculated Average Valuation Rs2,900,000 10.00% 10 2 Rs0 Rs0 Rs12,670,000 Rs19,510,000 Rs16,090,000 10 2 Rs0 Rs0 Rs15,170,000 Rs30,290,000 Rs22,730,000 10 2 Rs0 Rs0 Rs36,220,000 Rs55,980,000 Rs46,100,000 Rs2,900,000 Rs0 Rs0 (Rs2,900,000) 35% Rs10,745,919 89% Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs0 Rs19,593,000 Rs19,593,000 FY 2013 FY 2014 FY 2015

Table: Use of Funds

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Use of Funds Use Name Name Name Name Total Amount Rs0 Rs0 Rs0 Rs0 Rs0

Table: Payback
Payback

Projected Payback Calculation Investment Investment Cash Returns by Year Combination as Income Stream Cumulative Net Cash Flow to Investors Payback Period (Rs500,000) (Rs500,000) 5 years Rs500,000 Rs100,000 Rs100,000 (Rs400,000) Rs100,000 Rs100,000 (Rs300,000) Rs100,000 Rs100,000 (Rs200,000) Rs100,000 Rs100,000 (Rs100,000) Rs100,000 Rs100,000 Rs0 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017

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Appendix
Table: Sales Forecast
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