Marketing Manager Department/Division : Marketing Job Family: Role Summary :

Responsible for directing and managing all marketing related activities of the organization and ensuring their implementation in line with overall strategy

Reports To : Business Development Director Job Code:

Level:

Key Results Area/KPA:

Strategic Marketing Corporate Branding Communication Product marketing mngt New Product development Marketing research Events mngt

Image of Serta Vision/mission/values/strategy Shareholders interest & relations Profitability Internal organization Special projects Budget

Main Accountabilities 1. Define strategy corporate identity (and its subsequent touch points, guidelines & tools) in order to ensure, at all times, that all entities convey the same brand. 2. Select Advertising agencies, PR agencies, & other suppliers, define brand strategy & plans, deploy & cascade down in order to ensure building and sustaining solid corporate brand. 3. Prepare Marketing Strategy & plan including positioning & segmentation overview implementation, in order to contribute in achieving corporate & commercial strategy & objectives. 4. Define the research strategy in order to supply the company with updated, intelligent and decision based information about our clients, market and competitive environment. 5. Set communication strategy (including PR, Media, events) in order to present the company through the right tools & provide the right message to our stakeholders whether internal or external. 6. Orient the setting of corporate Website Development and intranet strategy Define the online marketing strategy in order to optimise the use of those channels in achieving the commercial strategy. 7. Overview product management strategy in order to ensure that the existing products performance is compliant to the set commercial strategy. 8. coordinate with BD for defining new product/project strategy, overview marketing activities related projects deployment in order to ensure the best setup for new

Performance Measures / Success criteria/KPI

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products/ventures. Educational Requirements: Master degree in business administration equivalent. With emphasis on Marketing Knowledge, Technical Skills and Experience: 7 to 10 years total experience with at least 5 years in Regional marketing experience. Competencies Required: Strategic Planning

Knowledge of strategic marketing process Knowledge of communication industry Knowledge of high tech products

Analytical Skills creativity & innovation management customer focus communication skills develop & coaching others

Budget responsibilities/Time horizon: Communications:

Physical Demands and Working Conditions:

Key Risk areas:

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