Glenthorne High School

BTEC Level 3 Subsidiary Diploma in Creative Media Production

BTEC Level 3 Subsidiary Diploma : Creative Media Production Unit 54 Digital Graphics for Print

Assignment 2 Free Creative Ltd You work as a concept designer for a graphic design company (Free Creative Ltd). The company specialises in branding and corporate identity. You will soon be taking on an intern and you have been asked to produce a help-sheet document that will show the different graphic file formats that your company uses and their particular purposes. You have also been asked to create a family of logos for your next client, Ow! Music. Ow! Music will soon launch a six new radio stations, and have employed you to create a logo for one of the stations. The logo will appear in a variety of formats and your design will have to take this into consideration.

Guided Learning Hours: 60 Assignment Issue Date: 15/3/11 Assessor: M. Cunliffe

Assignment Completion: 24/6/11 Internal Verifier: S. Jarrett

1 2 3 4

Learning Outcomes Unit 54 Understand graphic file formats and applications Ba able to use appropriate image design and manipulation software Be able to produce digital graphics in response to a brief Be able to reflect on own digital graphics work.

Tasks marked with a * also give you assessment opportunities for Unit 2: Communication Skills for Creative Media Production. See below each task and the grading grid on page 7 for more details.

BTEC Level 3 Subsidiary Diploma in Creative Media Production Unit 32 Designing Idents for Television

Unit 54
P1 Describe graphic file formats and their applications with some appropriate use of subject terminology Use appropriate image design and manipulation software working within appropriate conventions and with some assistance M1

Grading Criteria
D1 Comprehensively explain graphic file formats and their applications with reference to elucidated examples and consistently using subject terminology correctly Use appropriate image design and manipulation software working to near-professional standards showing creativity and flair and working independently to professional expectations Design and produce digital graphics in response to a brief to near-professional standards showing creativity and flair and working independently to professional expectations Critically evaluate own work in the context of professional practice consistently using subject terminology correctly

Explain graphic file formats and their applications with reference to detailed illustrative examples and with generally correct use of subject terminology Use appropriate image design and manipulation software working to a good technical standard showing some imagination and with only occasional assistance Design and produce digital graphics in response to a brief to a good technical standard showing some imagination and with only occasional assistance Explain own work with reference to detailed illustrative examples and with generally correct use of subject terminology

P2

M2

D2

P3

Design and produce digital graphics in response to a brief working within appropriate conventions and with some assistance Comment on own work with some appropriate use of subject terminology

M3

D3

P4

M4

D4

BTEC Level 3 Subsidiary Diploma in Creative Media Production Unit 32 Designing Idents for Television

Assessment Tasks Tasks marked with a * also give you assessment opportunities for Unit 2: Communication Skills for Creative Media Production. See below each task and the grading grid on page 7 for more details. Task 1 File Format Help-sheet* Unit 54 P1 M1 D1
Describe graphic file formats and their applications with some appropriate use of subject terminology Explain graphic file formats and their applications with reference to detailed illustrative examples and with generally correct use of subject terminology Comprehensively explain graphic file formats and their applications with reference to elucidated examples and consistently using subject terminology correctly

What to do: Produce a help sheet that describes a range of file formats and why they might be used. For Merit: Your help sheet must include images, and must explain in more detail and give examples of what the file formats might be used for, and use mostly correct media terminology. For Distinction: Your help sheet must include really clear and well explained examples/images and you must show a wide-ranging and thorough understanding. You must consistently use media terminology correctly. Evidence Due File Format Help sheet uploaded to your blog 1/4/11

Unit 2: Communication Skills for Creative Media Production assessment opportunities: 2E Print out your help sheet and correct your mistakes with a pen. Write comments that will help you improve your writing and presentation. Make the appropriate changes and upload the revised help sheet to your blog and you could meet P3, M3, D3.

BTEC Level 3 Subsidiary Diploma in Creative Media Production Unit 32 Designing Idents for Television

Task 2 Demonstrate your skills on Photoshop Unit 54 P2 M2 D2

Use appropriate image design and manipulation software working within appropriate conventions and with some assistance Use appropriate image design and manipulation software working to a good technical standard showing some imagination and with only occasional assistance Use appropriate image design and manipulation software working to near-professional standards showing creativity and flair and working independently to professional expectations

What to do: Complete the Photoshop workshops Practice working on Photoshop and developing your skills Undertake the skills test (10 out of 25 possible tasks) For Merit: You will be able to carry out most of the tasks in your test, and you will do this with some confidence and only occasional assistance. For Distinction: You will be able to carry out all of the tasks in your test, and you will do this with confidence and without any hesitation or assistance. Evidence Due Video of you carrying out the skills test uploaded to your blog Teacher Witness testimony/mark sheet uploaded to your blog 26/4/11

BTEC Level 3 Subsidiary Diploma in Creative Media Production Unit 32 Designing Idents for Television

Task 3 OW! Music Unit 54 P2 M2 D2

Use appropriate image design and manipulation software working within appropriate conventions and with some assistance Use appropriate image design and manipulation software working to a good technical standard showing some imagination and with only occasional assistance Use appropriate image design and manipulation software working to near-professional standards showing creativity and flair and working independently to professional expectations Design and produce digital graphics in response to a brief working within appropriate conventions and with some assistance Design and produce digital graphics in response to a brief to a good technical standard showing some imagination and with only occasional assistance Design and produce digital graphics in response to a brief to near-professional standards showing creativity and flair and working independently to professional expectations

Unit 54

P3 M3 D3

You have been asked to plan and produce a series of logos. BRIEF: Ow! Music are launching six new radio stations later in the year. You have been asked to design a family of logos ident for three of the stations. The logo will appear as a letterhead, on the home page of the website, magazine and billboard advertising and a wide variety of merchandise. The stations are: Lock Pulse Mixx Buzz Shred VIP What to do: On your own, decide which radio stations to work with. Carefully think about the brief and the look that is needed to attract the right audience Produce ideas/sketches/drafts showing a range of potential ideas for the logos. Think about the file format for each logo and why it will need to be in this format. Using Photoshop, design the logos on the computer.

For Merit: Your work must show that you have worked to a good technical standard with some imagination, and that you have required only occasional assistance. For Distinction: Your work must show that you have worked to near-professional standards with creativity and flair, and that you have worked independently to professional expectations. Evidence Sketches/drafts of the logos uploaded to your blog Screen grabs of your work in progress, uploaded to your blog and discussed (decisions/revisions/results) Final versions of the logo, uploaded to your blog and annotated with the file format(s) and reasons why Teacher Witness Testimony 27/05/11
BTEC Level 3 Subsidiary Diploma in Creative Media Production Unit 32 Designing Idents for Television

Due

Task 4 Evaluation* Unit 54 P4 M4 D4

Comment on own work with some appropriate use of subject terminology Explain own work with reference to detailed illustrative examples and with generally correct use of subject terminology Critically evaluate own work in the context of professional practice consistently using subject terminology correctly

What to do: Print out your logos and get feedback Annotate your logos- make notes on their effectiveness Write up a report evaluating your own work. For Merit: Your evaluation must use clear examples and illustrations to back up your points. You will use mostly correct media terminology. You will explain clearly your decisions made and why. For Distinction: Your evaluation will be a comprehensive, fluent and objective report on your work. You will consistently use media terminology correctly. You will show well-considered justifications as to decisions made. You will present many fully discussed examples and illustrations to back up your points. You will compare your work to real-media texts. Evidence Due Notes on feedback and analysis uploaded to your blog Production Report uploaded to your blog 24/06/11

Unit 2: Communication Skills for Creative Media Production assessment opportunities: 2F 2G Your production report could also meet P2, M2, D2. Print out your production report and correct your mistakes with a pen. Write comments that will help you improve your writing and presentation. Make the appropriate changes and upload the revised production report to your blog and you could meet P3, M3, D3.

BTEC Level 3 Subsidiary Diploma in Creative Media Production Unit 32 Designing Idents for Television

Unit 2
P1 Use appropriate techniques to extract relevant information from written sources Present a media production report which conveys relevant information M1

Grading Criteria
D1 Use appropriate techniques to extract comprehensive information from written sources Present a well-structured and substantial media production report which conveys information with precise exemplification and justifies conclusions with supporting arguments Review reports to make changes with consistently beneficial effects Deploy and manage appropriate technology to pitch a media production proposal with creativity and flair and to near-professional standards Employ forms of address in a media production pitch with flair to communicate ideas with impact

Use appropriate techniques to extract relevant information from written sources with some precision Present a structured and detailed media production report which conveys information and explains conclusions with clarity

P2

M2

D2

P3

Review reports to make changes with occasional beneficial effects Deploy and manage appropriate technology to pitch a media production proposal

M3

Review reports to make changes with frequent beneficial effects Deploy and manage appropriate technology to pitch a media production proposal effectively and with some imagination Employ forms of address in a media production pitch to communicate ideas effectively

D3

P4

M4

D4

P5

Employ appropriate forms of address in a media production pitch to communicate ideas

M5

D5

BTEC Level 3 Subsidiary Diploma in Creative Media Production Unit 32 Designing Idents for Television