PUNISHMENT ASSIGNMENT:-

Q1. Describe various strategies that a firm marketing a FMCG product can employ for expanding sales during the maturity stage of the products life cycle. Support your answer with the real life examples from the Indian marketing scene. Q2. A large sized company is planning to introduce a range of consumer electronic product in India. Briefly discuss various decisions company needs to make in connection with the development of its channel strategy. Or Customer is the focal point of all marketing activities of an organization. Explain this statement and discuss the relevant factors affecting buying patterns and behavior in India.

Q3.Explain the major considerations in the selection of a distribution channel for customer products. What are the criteria that can be used for the evaluation of channel members? Illustrate your answer with appropriate examples.

Q4.What are the factors that should always be considered while making pricing decisions? Would these change in case of a new product? Why?

Q5. Explain in detail the pre- requisite that is needed to be kept in mind while targeting rural customers. In the light of the above, prepare a marketing plan to approach rural markets of a new brand of soap. Make assumptions wherever necessary.

Q6.India is a land of rich cultural diversity, which gives birth to positioning and incorporation of many promotional strategies for plethora of product categories. Do u agree with the above given statement if yes explain marketing strategies for promotion of INDIA MACHINE TOOLS SHOW(IMTOS) July,2012, Pragati Maidan, Delhi. Select positioning and promotional platform clearly mentioning brands product categories and advertisements to support your answer. How do u think can this event be used to promote tourism marketing.

Q7.How do you think customer relate price to quality? In times of cost transparency customers will high price be at all considered a signal of high quality? Do companies try to send specific clues about its product quality by its pricing strategies? Give examples of products where such a proposition be successful and also of products where this strategy would not work. Justify your answer sighting relevant examples from the industry? Q8.Describe challenges post by the characteristics of rural markets in India and initiatives by marketer to overcome these challenges?

Q9. Diff between: A) Advertising and sales promotion B) Social Marketing and Online Marketing Q10. Write notes on the following: ( Any 15) a) b) c) d) e) f) g) h) i) j) k) l) m) n) o) p) q) Competitive Repositioning Niche Marketing and Online Marketing Product myopia/ Marketing Myopia Cannibalization Psychological Pricing Concept Testing/ Test Marketing Holistic Marketing Experience Marketing Use of Taboo for Buzz marketing Premium segment Marketing Budget Marketing AIDA Vertical Marketing System Direct Marketing and Green Marketing Informative Advertising Advertising v/s personal selling Social media as a marketing tool marketing mix for social marketing initiatives