This project is aiming at learning and better grooming of children at one place.

The proposed project is aiming at creating a learning and interesting platform where children can get many things at the same time. They do not have to bear non monetary cost in order to get their interest. Main features of our project are: Service: Services are deeds, processes and performance. Intangible, but may have a tangible component. Generally produced and consumed at the same time.

Core services
Library Glimpse of Zoo Garden bud

Supplementary services
Day care centre Playing area (outdoor games) TV room/story telling IT room (plus indoor games)

Name of our proposed project:

Our project which we named Wow Wow Wubbzy & Dora in too deep! This name contains names of two cartoon characters for children

Wow Wow Wubbzy:

Wow Wow Wubbzy is animated children's television series that is more towards Comedy, Adventure and Fantasy. Main idea to have the name of this series is to attract kids as they are very much in to these characters.
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Dora:
Dora the Explorer is an American animated television series created by Chris Gifford, Valerie Walsh, and Eric Weiner. Dora the Explorer became a regular series in 2000. Dora, is a cartoon character, she is 8 Year old girl who embarks on a trip in every episode in order to find something or help somebody. She asks the viewers at home to help her find new ways to reach places with the help of Map. She also teaches viewers Spanish, introducing them to short words and phrases. Dora has a positive view of the characters she meets, failing even to hold a grudge against the mischievous fox, Swiper, who continually attempts to steal items from her party.

Introduction
Services for children have never been as important in Pakistan, as they are today. Access to the knowledge and the multicultural riches of the world, as well as lifelong learning and literacy skills have become the priority of our society. A quality childrens project equips children with lifelong learning and literacy skills, enabling them to participate and contribute to the community. It would constantly respond to the increasing changes in the society and meet the information, cultural and entertainment needs of all children. The Childrens project is aimed at giving Service in Islamabad which has pioneered some exciting new ways of developing information literacy skills in children. With the co-operation of NGOs in the area, we have developed an incremental series of information literacy sessions which can help children to develop information skills and benefit from the available resources. The childrens project service equips students with lifelong learning skills and develops their imagination, thereby enabling them to live as responsible citizen. The components which contribute to effective successful well-managed childrens project are the following: Finance and budgeting Accommodation Resources
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Good Management and Organization Staffing Implementation and Evaluation of project Promotion

Section One
Mission:
To provide quality services with a wide range of sources and activities in order to enhance the capabilities of children and to improve their learning skills in accordance with the requirement of best standards. Project will provide opportunities to children to groom and bloom; it will be helpful in boosting their excitement of discovering knowledge and works of the imagination through physical and mental activities. To provide parents convenient and supportive platform where they could get best for their kids. Our project is focusing on unique responsibility of supporting the process of learning through healthy environment, books and other supportive activities. So, that they could be able to open new horizons of learning and then implementing it in their lives to improve the quality of their living and they could enjoy it to its fullest. This project is providing special events for children, such as story telling and activities related to the librarys services and resources and many other indoor and outdoor activities with an original environment of learning and enjoyment.

Purpose
We are launching our project in Islamabad with the following objectives: To help children develop their learning skills through reading. To educate and train the pupils in the effective use of books and libraries as source of information along with other entertainment. To provide materials to supplement and enrich instructions and guidance given in the schools and to help and support the learning which children get from their surroundings.
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To help children develop outside the scope of curriculum, intellectual, artistic or practical pursuits through mental and physical activities offered in the project. To arrange story telling hours, discussions on books read by the children and to have healthy competition of activities along with reading and listening. To make children informed and active citizens of tomorrow.

Goals:
The goals of our project are as follows: To facilitate the right of every children. Information and knowledge Cultural development Mental and physical motivation Lifelong learning Creative programs in leisure time Entertainment and refreshment

To provide children with open access to all resources and media. To provide various activities for children and caretakers in project To empower children and to advocate for their freedom and safety To encourage children to become confident and competent people To strive for a peaceful world.

A Sample Library Budget

Sample line items Destination Salaries Rs. 6,00,000
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Library Books Videos Audio CD & DVD Project plant operation Maintenance & Equipment Rent Furniture Zoo Mammals corner Birds corner Fish corner Garden bud Plants Vegetables Fruits Day care operations TV room IT room Total

3,00,000 1,00,000 50,000 1,00,000

20,00,000 20,00,000 10,00,000

1,00,000 1,00,000 1,00,000 50,000 50,000 50,000 2,00,000 10,00,000 15,00,000 93,00,000

Pricing
Setting the right price is a big part of the marketing of any service. Setting a price too high or too low for your target market can lead to lower sales and loss of profit. The exact strategy used depends on marketing and profit objectives.

The strategy suitable for our project is cost based pricing strategy. How we implemented in the project is given below:

Cost Based Pricing

Cost based pricing simply means that price is at least partly based on our costs, next this we are using a cost-plus pricing strategy A cost based pricing strategy, is assessment of our necessary expenses, which could uncover pockets of profit we were unaware of before. Here is a simple formula for cost based pricing:
Price =Direct costs+ Overhead costs +profit margin

Territory:
Rawalpindi and Islamabad children Expected schools from twin cities 150 Number of classes per school= 7 (from play group to 5th) Number of students per class=50 Our target from One class=5 students Total students from 150 schools Targeted students= (Number of schools*number of classes*number of students) = 150*7*5
=5250

Price= Total Cost No of target students

Total cost = 93,00,000= 1,771 5,250

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Total price=total cost +profit margin = 1771+229 =2000 Firstly we will offer membership for Rs.2000 per student. This will cover our all production cost and also generate some revenue. After onwards we will offer discount for regular members and charge 1000.

Section Two:
Resources
The children project must have adequate and sustained funding for trained staff, materials, technologies and facilities.
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Funding
Children are a worthwhile investment. Childrens project need a budget to maintain and improve the quality of materials and services offered to the public. We start this service with Standard budgets as well as with outside sources of funding, such as: Government grants (for special programs and new initiatives) Cultural organizations (for music, dance, drama, arts, historical and ethnic presentations) Sponsorship (local businesses and volunteer organizations to support specific events) Non-governmental agencies Matching funds Nurseries and national zoo to help us out in zoo and planting services

Space
All Children from 3-9 years would find our service as an open, inviting, attractive, challenging and non-threatening place to visit. We are starting our Project in a rented building which is located in sector F-6 of Islamabad, the outside of building is decorated in such a way that is easily recognizable. Our Project offers a public space where children can meet each other. Building is quit huge as we have planned zoo and garden in it.

Target groups:
All families in sure start areas are given intensive help in promoting learning and entertainment for Kids from 3-9 years Parents and other family members to support kids
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 Caretakers

Meeting childrens needs

The United Nations Convention on The Rights of the Child stresses the right of every child to the development of his or her full potential, the right to free and open access to information, materials and programs, under equal conditions for all, irrespective of: Age Race Gender Religious, national and cultural background Language Social status Personal skills and abilities Health Safety Enjoyment Achievement Make a positive contribution Achieve economic well-being. This means that the our new service organizations involved with providing services to children will be teaming up in new ways, sharing information and working together, to protect children from harm and help them achieve what they want in life. Provide them new learning opportunities in a new environment which relax their minds and help them to explore their young talent and excel in the future life.

How to become a Member?

Any child between 3-9 years of age whose residence is in Islamabad or Rawalpindi may obtain a Membership Card on the appropriate application form duly completed by his/her parents or guardian. This application will be containing the desired services as there are different charges for each service given in the project. The Membership of any child will be suspended or canceled who does not abide by the Rules and Regulations of the Library.

Furniture and Equipment:

The design of the children Project plays a central role in how well our project serves the children.
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The aesthetic appearance contributes to the feeling of welcome as well as the desire for the children community to spend time with us. As we are focusing two cartoon characters for kids so we will be having their theme appearance to attract kids. Furthermore an appropriately equipped children Project should have the following characteristics: Safety Good lightening Designed to accommodate furniture that is sturdy, durable and functional as well as meeting the specific space, activity and user requirements of the library Designed to accommodate the special requirements of the school population in the least restrictive manner Designed to accommodate changes in library programs, the schools instructional programme as well as emerging audio, video and data technology. Designed to enable proper use, care and security of furnishing, equipment, supplies and materials. Arranged and managed to provide equitable and timely access to an organized and diverse collection of resources. Arranged and managed so that it is aesthetically appealing to the user and conducive. To leisure and learning, with clear attractive guiding and signposting. High quality. Age appropriate. Current and accurate. A reflection of a variety of values and opinions. A reflection of local community culture along with the touch of international standards and trends.

Materials Childrens library include a Variety of developmentally appropriate Materials in all formats, including Printed materials (books, periodicals, Comics, brochures), media (CDs, DVDs, toys, learning games, computers,
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software and Connectivity. Furthermore kids services like zoo will be having pets and garden will be covering all the important plants of flowers, fruits and vegetables in order to give children real environment and learning Library section
Our bright and colorful library contains materials for children of all ages. We have board books, picture books, videos, DVDs, and audio books for younger children. Our collection includes beginning reading books for the newest readers and easier chapter books for those just developing their skills.

Our junior reading section contains humorous and historical fiction, adventures and mysteries, as well as biographies. The non-fiction section of the Children's Room contains many informative books on diverse topics, alongside resources to help junior researchers. Computers are also provided in the library for your use. Our magazines include, Sports Illustrated Kids, Zoobooks, National Geographic Kids and Kids Discover.

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Our audio book section includes dozens of stories on tape and CDs. Many families listen to these together, especially on longer car trips. A special parenting section includes books dealing with such issues as the emotional and physical needs of children, health and nutrition, adoption, divorce, and family activities. There's something for all! Come in, relax and enjoy, and start your child on a lifelong love of the library and all its magic.

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Section Three:
Staffing
For Effective and professionally running of children project requires trained and committed staff and employees. We select the human resource having following skills which help us in making our service innovative and create a positive image of our organization in the mind of our target market. Desired skills include: Enthusiasm Strong communication, interpersonal, team working and problem-solving skills The ability to network and co-operate The ability to initiate, be flexible and be open to change The ability to analyze user needs, plan, manage and evaluate services and programs An eagerness to learn new skills and develop professionally. Childrens caretakers also need knowledge and understanding of: Child psychology and development The theories of reading development and the promotion Artistic and cultural opportunities Literature for children in books and related media Make them able to understand and enjoy along with learning Can execute their interest in different healthy activities

Ethical standards
Selected staff has the responsibility to observe high ethical standards in their dealing with all members, especially children. All users should be dealt with on an equal basis regardless of their abilities and background. Services should be adjusted to match the needs of the individual user. In order to strengthen the role of the children library as an open and safe learning environment, the staff should emphasize their function as advisors rather than as instructors in the traditional sense. This implies, first and
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foremost, that they must try to adopt the users perspective rather than let themselves be biased by their own attitudes and prejudices in providing library service.

Services
Childrens services should be taken as important and treated equally with those for adults. Our Children Project meets the information, cultural and entertainment needs of the communitys children by giving variety of service having focus upon the following points: Lending a variety of materials Offering information and reference services Helping children select materials Involving children in the selection of materials and development of library services Offering training in library skills and information literacy Offer special discounts and services for disable children Play an active role in developing good behavior of children Provide Entertainment for children by keeping them engage in healthy activities like sports etc.

Innovative ideas:
Engaging kids in motivational activities like reading good books about behavior, ethics, informative books, little about history. Playing good games on systems for example spelling games/typing games etc., watching informative and interesting TV programs as v r also offering separate TV lounge (sitting room) beside library.

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Counseling of parents and caretakers in order to enhance their capabilities and understanding towards their children as it will help them boost their energy and efforts.

Offering creative programming and story telling by our specialists. This library is special as it will be giving an original environment to the kids as there will be small zoo and a garden with all necessary plants. We are focusing on learning so we will be making a special zoo with the cooperation of national zoo, we will put pets there like cats, dogs, parrots etc. every cage of a pet will be containing each and every point of interesting information about the pet to attract kids and to make them learn about animals. Same will be the case with plants. We will plant all the important trees like fruit trees, flowers plants etc.

Providing reference and training for caretakers and librarians in order to make them able to understand and deliver their best to the kids.

Giving NGOs a platform for development and good growth of children as here they will get chance to communicate with children directly and they could know what and how the things need to go for the better future of kids especially those who have potential and who really want to go far in future.

In this library we are offering day care facility for kids as well. Especially the kids who are not school going, here they will be getting best environment for learning and good grooming.

Activities For Children In library:

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The library acts as a gateway to the world of knowledge for children, by providing books, multi-media Materials to stimulate and improve their minds and imaginations. The library acts as a centre for literacy and information skills, sharpening reading skills and assisting children to gain information through reading; The library acts as a seedbed for culture by introducing children and young people to the world of arts and to the oral and material culture of their community. Our children library encourages children to become involved in reading from a very early Stage. This is done in a number of ways: By organizing special activities to draw attention to reading and books, and to build upon reading experiences. These include author visits, displays, and library publications. By providing a forum for discussion on books and writers with children. By linking to schools and community groups. By providing a wide and varied collection of reading material supplemented with nonbook Material such as talking books and CDROM packages. Activities, displays and exhibitions designed to encourage and promote the skills of reading and writing among the younger community include:

Recommended reading lists and book displays

Book displays on particular themes for different age groups are organized and in-house reading. Lists are compiled.

Story time
Weekly story time and activity mornings are organized for young readers.

Quiz

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Quiz for kids on our earth, space, people, places, festivals. Kids' quizzes on the human body, sports, computers and inventions. Earth science for kids and children's quiz games rolled into one.

Fun activities in children library

Kids and libraries can be a match made in heaven if kids are given fun activities that also provide an appreciation for reading. Our library has programs designed to get kids excited about reading, which are as follow.

Book Bag
We provide our children a book bag-making craft, Canvas totes and fabric paints so kids can personalize their bags. They will love putting books into their bags to carry home. This kind of activity helps us to increase creativity skills in our children and also help us to make them our permanent customer.

Alphabet Printable Activities:

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There is an alphabet printable material in our library. It is an extension of kids Alphabet Activities and Crafts. They will find free coloring pages, color posters, flash cards, mini books and activity worksheets to present the alphabet, highlight letter recognition and writing skills. These are suitable for children.

Coloring Pages
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Children Come and have fun with free coloring pages in library. Each coloring page category or theme may feature printable color posters and links to related educational themes, activities and crafts.

Crafts
In our library Children do fun with free crafts .we give them a theme to find and made crafts related to fun. We plan learning activities that include easy instructions and a list of materials needed for making crafts. Most are printable paper crafts and the templates (patterns) are available in color and black and white format to color, decorate or trace patterns over recyclable materials

Picture Books:

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In our library children also do fun with picture books. They will find lesson plans, crafts, printable activities, and match the pictures and color them.

Special days:
There are many special days in whole year like mothers day, fathers day, teachers day, childrens day, Eid, etc. for celebration of these days we encourage children to make cards and gifts for their special ones. So they do creative work on cards and gifts. The main purpose of this type of activity is to make aware children of the national tradition

Homework help

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In our children library there is a room to help young children. Those children between 3-9 years old then come along and have some fun learning activities, playing games and getting creative with your homework. They can attend homework help sessions at the following times.

Activities for Children in Glimpse of Zoo:

We introduce a Glimpse of Zoo. It is a place where kids can find animals information. It features animal stories, with recommendations on books, videos, and other products related to animals. We learn the children about the rights of these animals and how to take care of them. Petting Zoo have a large variety of animals, including goats, tortoises, peacocks, pigeon, ducks, dogs, monkeys, rabbits, parrots, cats, turtle, hens and many other rescued animals. We give opportunity to children to feed the animals themselves. Children can learn different animal sounds by touching of zoo animals located next to their pens. We helps and rescue hundred's of abused and neglected animals while it provides positive educational and recreational opportunities to underprivileged youth.

MAMMALS
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In our mammals corner we have a collection of mammals for children to

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make them familiar with these animals. These some basic animals are as follow. CATS PUPPIES RABBITS

BIRDS CORNER
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WE HAVE A COLLECTION OF FOLLOWING BIRDS IN OUR ZOO. Pigeon

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 Sparrow AUSTRALIAN PARROTS DUCKS

FISH CORNER

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IN THIS SECTION WE PLACE TWO AQUARIUM FOR CHILDRENS.IN THESE AQUARICUM BEAUTIFUL COLOURS FISHES ARE PLACED WHICH MAKE CHILDREN HAPPY AND EXCITED.
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Activities for Children in Garden Bud:

As it is very difficult to maintain a real time environment of plants thats why we will be having artificial planting over there, artificial trees of fruits and plants of vegetables but flowers will be original as they bloom the environment and they will enhance the aesthetic sense of little stars (children). In garden bud children would be able to learn about plants and trees and they will be able to feel them for quick and prolong learning.
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Children will learn about nature by watching a seed grow into a flower or vegetable. Let your child dig in the dirt and watch daily for a sprout to appear. You do not need a big yard or a yard at all for your child to learn through seed-planting activities.

Children can start a garden in almost any container. Cardboard egg cartons are ideal for starting seeds and observing sprouts. They also can put seeds in a plastic storage bag full of dirt so child can see how roots spread down into the dirt as the sprout finds its way up to the surface. Transfer the sprouts to larger pots or a garden plot as they develop. Plants that grow quickly and produce food your child can eat right out of the garden are pea pods, string beans, radishes and carrots. To plant a bucket garden, fill a 5-gallon bucket with dirt and composted soil, dig a hole in the center, crack an egg into the soil for extra fertilizer and plant a tomato seed over the top of the egg. Plant herbs and smaller vegetables around the perimeter of the bucket. Explain to child each step of the planting process and what the fertilizer is for as well as the seeds' need for sunlight and water. Track the vegetables' growth with child. These activities encourages child to keep a journal of your plantings. They can document growth and draw pictures of the process. To make it more of an experiment, plant the same seeds in different soils with different sun exposure and give the seeds different amounts of fertilizer and water. Document differences in growth and production. Or plant a variety of vegetable seeds in one plot and keep track of which seed is the first to sprout, which is the first to blossom and which is the first to produce fruit. For a flower garden experiment, have children see how many different species of flowers they can plant that are all the same color. Or ask your child to try to create a pattern such as a flag or rainbow by plantings seeds that produce flowers in a variety of colors.

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Activities for Children in Day Care:

One of the most daunting tasks facing any new day care provider is that of providing new, fresh, educational yet fun activities for the kids. How can we provide stimulating, new and safe opportunities for exploratory, educational play? Amazingly, providing said activities needn't cost the earth and utilizing simple, everyday household items mixed in with a large portion of imagination will suffice. Younger children will have hours of fun with a mirror, making faces and watching you do likewise. Familiar songs and nursery rhymes coupled with hand clapping, swaying, jumping and dancing will provoke a wonderful response in all children whilst also encouraging movement and coordination. Throw in some wooden spoons, pots, lids and rice filled containers and you will have a veritable orchestra. Toddlers love messy play, the messier the better so provide lots of aprons and newspaper to cover surfaces. Play dough is a firm favorite and easily made with flour, water, vegetable oil, salt and food coloring. Gloop (cornflower and water) is another
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great way for kids to experiment with texture (which can be varied by adding more flour). Sand and water are natural materials essential to any preschool allowing children to learn texture, touch and the changing states of the materials as they heap, empty, pour, fill, patt, sieve and create.

Preschoolers are little fountains of imagination and love nothing more than to act out everyday events using makes believe and a few props. Dress up and role play! Provide a dress up corner filled with clothes, hats, shoes, gloves, aprons, scarves. Story time is an integral part of the day care experience and should be fun, interactive and varied. Use props to bring the stories to life, a simple tape recorder can add sound effects, introduce a turn taking system so the kids have a chance to tell a story and encourage make up stories focusing on topics of interest i.e. where the child is the super hero! Develop your story times so that they gradually sequel into a mini dramatics session. Even the shiest child will become so involved in the vibrant characters being created that they will almost unconsciously act out their role too. Art is a wonderful and enjoyable play experience. Painting activities need not be confined to an easel with a paint brush. Finger painting, foot painting, blowing paint throw straws, old tooth brushes, old paint rollers, a multitude of household items dipped in paint to make a stamp all angles on the painting experience. Go through your recycling bin and introduce pots, boxes, egg shells, bottles and anything else that could be decorated.
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Activities For Children In TV room:

There is a TV room with full of toys in our library in which we play cartoon, movies and music etc. children watch TV and play with toys and dance with music

Activities for Children in IT room:

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IT room will be containing some computer systems along with other electronic gadgets like PS2. Kids would be taught usage of systems and they will be encouraged to use them. Games will be offered like typing games, spelling games etc in order to keep their interest and to allow them learn enthusiastically. Information technology advances will help the kids in updating them with the present era and to get them ready for future considerations.

Networking
A network with other organizations and institutions in the local community is important and beneficial for the successful operations of our service. We focus upon following things to become a successful service provider: Investigating the information and cultural needs of the community and trying to match those needs with our Project resources insures that local institutions do not compete but co-operate to the benefit of children. Healthcare centers, day-care centers, kindergartens and other care giving places are institutions which are necessary and welcome partners. They help us a lot in success of our service, especially in understanding promotion activities for children, parents and professionals.

Promotion
Promotion is the periodic activity done to increase interest on a brand. It is the achievement of short term marketing goals. Service. The benefits promotion activity brings to our project services include: increased usage, increased value in the organization, education of users and changed perceptions. The services and facilities provided by the children project must be actively promoted so that the target groups are always aware of its essential role as a partner in learning and as a gateway to all kinds of information resources. Promotion is communicating activities, materials, devices, and techniques that support the marketing of a

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Promotional activities can take many forms and the promotional media will depend on the nature of the target audience and on promotional objectives. We designed leaflets aimed at children but these need to be reviewed regularly to keep them fresh and accurate. Our Marketing will target places where children and families meet. We also develop a variety of creative and innovative promotion strategies such as

positive public relations, eye-catching displays, well-designed publications (e.g. flyers and newsletters), direct marketing, book sales, friends groups, contests, public presentations and other new technologies. Knowledgeable and enthusiastic staff members are also great promotion tools.

Marketing Plan for Services:

Marketing is frequently viewed as a set of strategies and techniques that belong to administrators outside of librarianship. However as librarians we are all involved in the process of marketing. The definition of marketing by the UK Chartered Institute of Marketing states:

Marketing is the management process which identifies, anticipates and supplies customer requirements efficiently...
Thus the essence of marketing involves finding out what the users want, then setting out to meet those needs. As service providers we are participating in this process of assessing our users needs and trying to fulfill them. Thus, we are already marketing our library information skills. However, in order to effectively design our marketing plan we need to embrace the total marketing function involving market research and analysis, service planning and promotion. As library is our core service so we will focus on marketing of library.

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Marketing Policy
Our children library has a written marketing and promotion policy specifying objectives and strategies. It should be worked out in cooperation with the library management and teaching staff. The marketing policy document should include the following elements: Objectives and strategies. Action plan which ensures that the objectives are attained.

Market Plan
In light of the information gathered from the market research the conclusions should be summarized and stated as the basis upon which the market plan is based. The market plan is the actual process which will establish our business goals and objectives and figure out how to achieve them. The marketing plan is the tool which will ensure that the services and products are viewed in a focused and clear way.

Management and Evaluation

It is important to manage childrens services participate in the planning process for the project as a whole, to insure an awareness and support for childrens services in the overall goals and long term plans of the project. Reliable performance information is a necessary tool for evaluation and improvement. We collected it as follows: Collect statistics related to resources, staff, services, circulation, activities, etc., to provide data for planning, showing accountability and making informed management decisions Measure staff performance based on standardized competencies.

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CONCLUSION:
The childrens project seem to be shifting from being related to learning and education to being just as much about creating the library experience ; playing, being together and have a fun. Especially the childrens library has to be an experience on its own in order to be attractive to the modern family who prioritize their time so strictly in order to meet the needs of all its individuals. We are competing for peoples time! Skills like communication, creativity and imagination necessary in our modern society and this way naturally becomes part of our project. Working with technology can certainly support this.

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