Mindy B.

Wasserman

New York, N.Y. 10028 (917)-453-5488 mbwass@gmail.com www.mindywasserman.com twitter.com/mindywasserman

INTEGRATED MARKETING SPECIALIST High-level strategist, big idea facilitator and hands-on tactician. In-tune with the dynamic digital forces reshaping the marketing landscape & consumer experience. Focused on finding the right solution for the challenge--considering both traditional and non-traditional elements of the marketing mix. Actively marry offline & online to maximize budgets, impact and consumer value. AREAS OF EXPERTISE Insight Driven Integrated Campaigns That Excite, Inspire & Engage Digital, Social & Mobile Media Strategy & Concept Development Practitioner Client Management & Team Development 360 Plan Development & Activation Opportunity Prospecting & Conversion to Leading Cross-Functional Teams & Increased Revenue Navigating the IMC Process Broad based industry experience including consumer-packaged goods, health & wellness, beverage, kids marketing, media & entertainment

PROFESSIONAL EXPERIENCE Integrated Marketing Consultant 9/10-Present

Healthplex Dental Plans: Brand campaign & integrated marketing plan development Source Marketing Hain Celestial Group & Unilever marketing plan execution Back-to-School marketing review (research & presentation development) Tyson (Nuggets, Grilled & Ready) concept/program development Pro Bono Projects UJA & Global Focus on Cancer: Online strategy & marketing plan development Promo Magazine 2011 Pro Awards Judge Yahoo Scene Blogger: Social Media Week NY Practioner & researcher of all things digital, social & mobile Vice President, Group Account Director (Think 360 Inc) 2002-9/10

Member of management team leading T360 to recognition by Promo 100 as #5 Creative Agency in US & #15 Fasting Growing Agency Stewardship of Hain Celestial Group (top 5 revenue client) & Unilever accounts Supervised agency marketing & marketing services functions Prospected new business; pitched and won Tata Brands & Sandra Lee Semi-Homemade

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Vice President, Group Account Director (Think 360 Inc) Generated results-oriented programs. Select accomplishments: Conceived, negotiated & executed integrated programming featuring Sandra Lee Semi-Homemade to anchor successful launch of Ore-Ida Steam n Mash Drove increased awareness, trial & engagement-evidenced by sustained sales velocity (retail +162%, WalMart +235%) Introduced Terra Chips to online activation with a cause-related holiday campaign that captured the brands artistic nature and resonated with consumer values Instituted monthly e-Blast series & column in Promo to showcase capabilities & client work. Led to 35% increase in meetings with new prospects Delivered 22% dollar sales lift in key weeks following the launch of the Scooby Snacks Get Out & Doo partnership program with the Presidents Council on Sports & Fitness. Invited to Washington, DC to present the program at the councils annual board meeting. Conceived, negotiated and implemented an integrated program anchored by Nickelodeons Nicktoons to drive Crayola sales beyond the BTS timeframe. Delivered a wow factor to kids and toy aisle excitement to the school supply aisle. Client Experience: Crayola, Del Monte, Hain Celestial Group, HJ Heinz, Just Born, Sandra Lee Semi-Homemade, Unilever

Vice President, General Manager (Vertical Mix Marketing)

1998-2001

Supervised 18-team promotion division & managed overall agency operations to lead VMM to a spot on Promos Top Ten Hottest Agency list Increased revenue 62% and profitability 10%: Integrated growth disciplines, identified new revenue streams through marketplace & client account analysis and incorporation of revenue reporting/cost tracking system Secured $1.5MM in new client billings Generated results-oriented programs. Select accomplishments: PMA Reggie Award (Local Power), CTAM Mark Award (Student Stock Tournament) Delivered 34:1 ROI and 27% ad sales increase with the Complete Olympics Applied support menu for affiliates to neutralize carriage rate increase pushback & maximize value paid by NBC Cable Networks for event broadcast rights Facilitated TNTs Witchblade renewal and 64% ratings increase vs. year ago Generated advanced buzz and tune-in within limited budget by executing a cost effective multi-tiered viral marketing campaign to complement on-air support Client Experience: ACTV, Adlink, A&E, CBS, Chase, Clear Channel, CTAM, Fox Cable, Gravity Games, Lifetime TV, MediaAmerica, NBC Cable, Tech TV, The Weather Channel, TNT

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Group Account Director (Cundari, USA) Florida Department of Citrus, Tic Tac, New York Times, 1-800-FLOWERS

1996-1998

Senior Account Director (Alcone Marketing Group) 1989-1996 Alcon, Colgate Palmolive, Fromageries Bel, Haagen-Daz, Lever Brothers, M&M/Mars, Nabisco, PET Foods, QVC, Van den Bergh Foods, Warner-Lambert

Account Executive (Siebel/Mohr Inc) Joseph E. Seagrams & Sons, Lehn & Fink, Mennen

1984-1989

EDUCATION: State University of New York at Binghamton, Bachelor of Arts, 1984 References Available Upon Request