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In 1786, an iconoclastic Scot William Playfair published a small atlas that introduced or greatly improved most of the quantitative graphs that we use today.
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Today, 220 years later, partly due to the arrival of the PC, graphs are commonplace, fully integrated into the fabric of modern communications.
Surprisingly, however, Playfairs innovative efforts sprung from meager precedent are still superior to most of the graphs produced today.
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Despite a recent explosion in available data, most lies stagnant in ever-expanding pools.
Data is useless until we understand what it means and can clearly communicate that meaning to those who need it, those whose decisions affect our world.
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Right?
The DAMA International Symposium & WILSHIRE Meta-Data Conference
Denver, Colorado April 23-27, 2006 6
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Why?
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
3+2=?
?!!#!!!&%***@!
The DAMA International Symposium & WILSHIRE Meta-Data Conference
Denver, Colorado April 23-27, 2006 8
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
What happened?
The PC happened!
Example #1 - Poor
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Example #1 - Good
Example #2 - Poor
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Example #2 - Good
Example #3 - Poor
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Example #3 - Worse
Example #3 - Good
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Example #4 - Poor
Example #4 - Good
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Warning!
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Time-Series Solution #1
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Time-Series Solution #2
Time-Series Solution #3
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Time-Series Solution #4
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Think
and
Communicate
Above all else show the data.
Edward Tufte
Objective consideration of contemporary phenomena compels the conclusion that success or failure in competitive activities exhibits no tendency to be commensurate with innate capacity, but that a considerable element of the unpredictable must invariably be taken into account.
George Orwells rewrite of this passage into bloated prose
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
or
Sales Finance Operations
to
U.S.$
Marketing 0 20 40 60 80
100 80 60 40 20 0 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Year 2003
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Eeney, meeney, miney, moe what type of display should I use this time?
or
Used to look up individual values Used to compare individual values Data must be precise You must include multiple units of measure
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Time
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Relationship? Ranking
1 2 3 4 5 6 7 8
Relationship? Part-to-Whole
+
Denver, Colorado April 23-27, 2006
= 100%
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Relationship? Deviation
Relationship? Distribution
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Relationship? Correlation
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Designing each component to speak clearly. The DAMA International Symposium & WILSHIRE Meta-Data Conference
Denver, Colorado April 23-27, 2006 31
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
70%
30%
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
Emphasis on technology
Show Me the Numbers: Communicating Effectively with Charts Stephen Few, Perceptual Edge
To communicate
or not to communicate,