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A PROJECT REPORT ON

RURAL MARKETING STRATEGIES.CONTEXT:- HLL SUBMITTED TO

UNIVERSITY OF MUMBAI

BY

SHRUTI ASHOK BHATTER

T. Y. B.M.S.YEAR 2005-2006 THROUGH

TOLANI COLLEGE OF COMMERCE

ANDHERI (EAST), MUMBAI 400 093

Acknowledgement At the outset I would like to take the privilege to convey mygratitude to all th ose who co-operated, supported, helped and suggestedme as to how the project cou ld be completed. This project bears imprintof advices, from many people who were either directly or indirectlyinvolved in it.The Internet has been a veritable t reasure throve of information,the websites and the information they contained he lped me to do theproject in a much easier and better manner.I am also desirous o f placing on record profound indebtness to myguide Prof. Vijaya Krishna, Tolani College of Commerce , Andheri forher valuable advices, guidance, precious time and support that she lentto me. I would also like to thank Mr. Shubhankar Bhattacharya, SalesTraining Manager of HLL, for his time and valuable inputs in thecourse of my research .

DECLARATION I Shruti Bhatter of Tolani College of Commerce of TYBMS (Sem V)hereby declare that I have complet ed this project on Rural MarketingStrategies (Context:- HLL) , for the Academic Year 2005 2006.The information submitted is true and original to the best of myknowledge. Place: MUMBAI Shruti BhatterDate:

of 87

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Sections EXECUTIVE SUMMARY Introduction to rural markets Features of Indian Rural Markets Profile of the Rural Consumer Evolution of Rural Marketing Current Scenario of rural market WHY COMPANIES GO RURAL? RURAL PRODUCT STRATEGIES RURAL PRICING STRATEGIES: RURAL PROMOTION STRATEGIES: RURAL DISTRIBUTION STRATEGIES Highlights of HLL Marketing Strategy SMARTER THAN ONE IMAGINES

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Scribd Upload a Document Search Documents

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2 Comments

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A PROJECT REPORT ON

RURAL MARKETING STRATEGIES.CONTEXT:- HLL SUBMITTED TO

UNIVERSITY OF MUMBAI

BY

SHRUTI ASHOK BHATTER

T. Y. B.M.S.YEAR 2005-2006 THROUGH

TOLANI COLLEGE OF COMMERCE

ANDHERI (EAST), MUMBAI 400 093

Acknowledgement At the outset I would like to take the privilege to convey mygratitude to all th ose who co-operated, supported, helped and suggestedme as to how the project cou ld be completed. This project bears imprintof advices, from many people who were either directly or indirectlyinvolved in it.The Internet has been a veritable t reasure throve of information,the websites and the information they contained he lped me to do theproject in a much easier and better manner.I am also desirous o f placing on record profound indebtness to myguide Prof. Vijaya Krishna, Tolani College of Commerce , Andheri forher valuable advices, guidance, precious time and support that she lentto me. I would also like to thank Mr. Shubhankar Bhattacharya, SalesTraining Manager of HLL, for his time and valuable inputs in thecourse of my research .

DECLARATION I Shruti Bhatter of Tolani College of Commerce of TYBMS (Sem V)hereby declare that I have complet ed this project on Rural MarketingStrategies (Context:- HLL) , for the Academic Year 2005 2006.The information submitted is true and original to the best of myknowledge.

Place: MUMBAI Shruti BhatterDate:

of 87

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Submit

Characters: 400.

Ansari Asmi thanks a lottttttttttttttttttttttttttt 03 / 19 / 2012..

Mangesh Haridas is reading Rural Marketing Strategies - Hll. 01 / 24 / 2011..

Rural Marketing Strategies - Hll Download or Print 7,832 Reads

Info and Rating

Uploaded by Vinaykumar Singh Follow.

Search TIP Press Ctrl-F to quickly search anywhere in the document.

Sections EXECUTIVE SUMMARY Introduction to rural markets Features of Indian Rural Markets Profile of the Rural Consumer Evolution of Rural Marketing Current Scenario of rural market WHY COMPANIES GO RURAL? RURAL PRODUCT STRATEGIES RURAL PRICING STRATEGIES: RURAL PROMOTION STRATEGIES: RURAL DISTRIBUTION STRATEGIES Highlights of HLL Marketing Strategy SMARTER THAN ONE IMAGINES

More from This User Related Documents

12 p. MAUYRA SELIGMANS THEORY OF new.

27 p. Interpersonal Skill Presentation.

20 p. Interpersonal Skill Presentation. Next

. .

. .

. ..

Upload a Document Search Documents Follow Us! scribd.com/scribd twitter.com/scribd facebook.com/scribd About Press Blog Partners Scribd 101 Web Stuff Support FAQ Developers / API Jobs Terms Copyright Privacy . Copyright 2012 Scribd Inc. Language: English

..