Q.

1 In light of various consumer costs and values known to you, explain the contemporary Value delivery network for the use of marketers for any product of your choice. Q.2 Explain the stages of consumer buying decision process, giving suitable examples. Q.3. Being the 2nd ranked brand in its category, what strategies would you propose to manage competition for your brand? Q.4 Explain various strategies for consumer sales promotion for marketing of Cellular Telecom Service aimed towards a cross section of consumer segments with elaboration. Q.5 Consider the following situation: A large cosmetics company has developed a breakthrough technology of producing a Gel that can erase surgery marks on the body. Convert this product idea into 3 alternative product concepts. Which one should this company choose? Why? Q.6 You are an MNC manufacturing washing machines and want to introduce one of your latest models in India with following specifications: 5 kg slim size model for small space and small to medium clothing load, 5-Star rated energy efficiency, wash performance and spin-performance, Programs available for Cotton /Synthetic /Delicate /Wool /Hand wash Programmable for Quick Rinse, Spin & Drain needs, Additional selection of Pre wash/Rinse Hold/Super Rinse/Drain/Crease Care/Eco/Bio/No spin/Child-Lock functions, The LCD display shows remaining time indication and error message indication, A large transparent door with 180 degrees opening angle, Free Installation Servicing for 6 months Model is Priced at the Higher-End of the price range. What are the variables on the basis of which you will segment your market? Why? Q.7 hat criteria are important in branding decisions of a consumer product? Explain with relevant illustration(s). Q.8 Explain five dimensions on the basis of which a company can Differentiate & Position its market offering? Give example(s) for each of the dimensions.

Q.9 Explain utility of Reference Price and Price Cues with regards to the consumer oriented pricing decisions in brief. Augment your response by suitable illustrations.

Q.10 Explain the critical issues involved in recruitment, training and motivation of sales force. Q.11What decisions do companies face in designing their channels? What are the steps involved in designing a channel system? Explain with examples. Q.12 What is Workload method in deciding the sales force size? Q.13 Explain various choices amongst major media alternatives available to marketer of a FMCG company and compare the same with their relative merits & demerits. Q.14 Write a brief note on Managing Holistic Marketing Organization. Q.15Explain generic difference between Product & Services. What challenges do these differences pose to a marketer? Respond by explaining through befitting example(s). Q.16Explain various methods for determination of Advertising Budget. Critically compare them with respect to their pros and cons. Q.17 What is retailing? How do services and store atmosphere affect retailing? Explain with examples some of latest retailing trends in India Q.18 The competing concepts under which organizations have conducted marketing activities include: the production concept, product concept, selling concept, marketing concept, and holistic marketing concept.- Evaluate the advantages and disadvantages of each concept. Which concept do you believe is the most effective? Why? Q.19 Being a Marketing Manager of a particular organization, How will you evaluate the Micro and Macro level factors affecting the Indian Marketing Environment? What will be its impact on strategic planning activities carried out at different levels of the organization?

Q.20 what do you mean by marketing research? Discuss the process of Marketing Research with a suitable example. Q.21 Compare and contrast Consumer and Business Markets and Discuss the stages (buy phases) of the Industrial Buying Process. Q.22 Discuss in detail various stages of the Consumer Buying Process? How can marketers learn about the stages in the buying process for their product? List and briefly characterize the methods. Q.23 What is an Integrated Marketing Communication Program? Discuss the 5 Ms of Advertising Program? Q.24 The days when all the sales force did was sell, sell, and sell are long gone. Today companies need to define the specific objectives they want their sales force to achieve. Discuss the various decisions organizations take for designing and managing the Sales Force? Q.25 Explain briefly, how the growth of giant retailers threatens traditional retailers. `Q.26 Define the term marketing channels. Being a channel manager for your firm, you have been asked by senior managers to identify new distribution channels for the launch of a new LCD television set. Describes a channel- design and channel management decisions for the same, in detail for your presentation to top management. Q.27 Marketing success largely depends on the effective STP strategies adopted by the firm.- Discuss the above statement with two examples of your choice. Q.28The market leader must work hard to stay on top of its market. Various strategies are crafted by the organization to achieve this objective.- Describe these strategies and any relevant sub strategies that are necessary for accomplishing the primary objective of the organization. Q.29 What do you mean by term brand equity? Explain the concept of brand extension and line extension with the help of suitable examples.

Q.30What is a product life cycle? Explain how does the product life cycle will influence the marketing mix decisions? Q.31 In an economy of change, continuous innovation is necessary. Most companies rarely innovate, some innovate occasionally, and a few innovate continuously.- Explain the process for new product development with a suitable example. Q.32 Explain the types of pricing methods and Also discuss the different Product Mix pricing strategies with the help of suitable examples. Q.33What is services marketing? How is it different from the marketing of goods? Explain the Service quality Model with reference to hospital services in health-care Sector. Q.34 Explain the product mix with appropriate examples. Being a product manager of cosmetic company how will you build and manage the product mix for your organization. Q.35 What is marketing management? Explain different marketable entities with suitable examples. Q.36 Explain the concept of holistic marketing. Q.37 Discuss the various steps in the marketing research process. Q.38 Explain the differences between consumer and business markets. Q.39 Explain the concepts of customer perceived value and customer lifetime value. Q.38 Explain with suitable examples the various segmentation variables in consumer markets. Q.39Discuss the various competitive strategies for market leaders. Q.40 Explain with suitable examples the main sets of brand equity drivers used for building brand equity.

Q.41 Discuss the current life cycle stage of mobile phone industry and recommend strategies to be used by industry players. Q.42 Explain the concept of product mix in detail with a suitable example. Q.43 Discuss the distinctive characteristics of services. Q.44Discuss various strategies used for promotional pricing and differentiated pricing. Q.45 Explain the four major methods of consumer goods market testing. Q.46 Explain vertical, horizontal and multichannel marketing systems. Explain the various modes of marketing communication mix with relevant examples. Q.47 Explain the 5 Ms of advertising. Q.48 Comment on the growth of new retail environment in India.