a

PROJECT STUDY

Conducting a comparative study of Sushant Taj City with other competitors in Real Estate Sector
Submitted by:Anil Dagar Ansal institute of technology, Gurgaon

1|Page

ACKNOWLEDGEMENT

I would consider it my privilege to express my gratitude and respect to MR. SANDEEP JAIN (MARKETING MANAGER) for having accorded me the opportunity to learn in their organization. I cannot forget the contribution of the staff of ANSAL API. As I troubled them through my queries at every stage of their work and I really appreciate the patience with which they resolved my doubts amidst their busy schedule, I express my sincere thanks to all of them. I would also like to thank my mentor MRS SONA VIKAS for her motivation and guidance, which were pivotal in completion of the project. I also like to thank our placement coordinator who has provided me the opportunity to do my summer training and get engaged with such a supreme organization.

(ANIL DAGAR )

2|Page

PREFACE
Practical knowledge is an important suffix to theoretical knowledge. One cannot merely depend upon the theoretical knowledge. Classroom lectures make the fundamental concepts of management clear. They also facilitate the learning of practical things. However to develop healthy managerial and administrative skills potential managers, it is necessary that they combine their classroom learning with real life project research plays a significant role in the curriculum of Business Management Courses. Any science without its practical application or knowledge is considered to be unsystematic. Since management is a developing science, the students of Management Degree courses are required to undergo a project in the final year of the course. Thus for the fulfillment of the above requirement a project was undertaken by me on the topic CONDUCT A COMPARATIVE STUDY OF SUSHANT TAJ CITY WITH OTHER COMPETITORS IN REAL ESTATE SECTOR. The project was a good experience and helped me in widening my knowledge and sharpening my managerial skills.

3|Page

INDEX
CHAPTER NO.

CHAPTER NAME

PAGE NO.

A B C D CHAPTER(1)

TITLE PAGE COMPANY CETIFICATE PREFACE ACKNOWLEGEMENTS INTRODUCTION

1.1 INDUSTRY BACKGROUND 1.2CURRENT TREND 1.3 FUTURE PROSPECTS

CHAPTER (2)

2.1 FOCUS AREA OF STUDY 2.2 PURPOSE OF STUDY 2.3 SCOPE OF STUDY

CHAPTER(3)

COMPANY PROFILE
3.1 VISION 3.2 PROFILE 3.3 IDENTITY

4|Page

CHAPTE(4) CHAPTER (5)

CONCEPTUAL FRAMEWORK RESEARCH METHODOLOGY 5.1 RESEARCH DESIGN 5.2SAMPLE PLAN 5.3 DATA COLLECTION METHOD AND TOOL

CHAPTER(6) CHAPTER(7) CHAPTER(8)

DATA ANALYSIS AND INTERPRETATIONS FINDINGS LIMITATIONS

CHAPTER(9)

CONCLUSION AND RECOMMENDATIONS QUESTIONNAIRES BIBLIGRAPHY

5|Page

CHAPTER-1 INTRODUCTION (TRENDS)

6|Page

REAL ESTATE INDUSTRY BACKGROUND:

The Indian economy has transformed substantively over the last two decades, growing consistently at an average of8 per cent and is poised to take its place among the leading. Economies in the years to come. Strong performance of the economy can be particularly attributed to healthy growth in manufacturing and services sectors. The economic performance of India has provided strong impetus to the real estate sector, which has been witnessing heightened activity in the recent years. Substantial end-user and investor interest, large scale investment in infrastructure and rapid urbanization have contributed to the growth trajectory of Indian real estate. The real estate growth story is clearly visible in urban centers such as Delhi, Mumbai and Bangalore which have acquired global character and recognition .61 Years of India's Independence also coincides with the evolution of organized real estate! It is atleast as old as 1946, when Delhi Land & Finance (DLF) bought land on a large scale and had developed many residential and commercial colonies all over Delhi, including South Extension, Hauz Khas and Greater Kailash during 1950s, which today are the most lucrative properties. Ground realities has changed a lot along with the focus of market players towards organized shopping malls, commercial office complexes, SEZs, high-rise skyscrapers, residential apartment culture, integrated townships, etc. Some points which show the evolution and history of real estate in India: Economic Development Urbanization 3% to 5% Dispersal of Economic Activities Rental Housing Employee Housing Social Housing Ownership Housing Pre-independence DLF etc Select Classes Planned Development DDA Model Displaced persons centered Public Housing Rehabilitation Works & Housing

7|Page

PAST OF REAL ESTATE IN AGRA: Loving Memory in History of India - Agra The city is known as memorable monumnets of love - the Taj Mahal. Agra is an ancient city, called Agrabana in the epic Mahabharata. And the city is known for the beautiful Taj Mahal, but there are many more grand monuments in this historical city. The Mughal dynasty ruled from Agra and endowed it with many fine buildings and monuments such as Agra Fort, Buland Darwaza which contains grand halls and palaces and the tomb of Itimad-ud-Daulah, a model for the Taj Mahal.

CURRENT TREND IN REAL ESTATE IN INDIA:

Commercial real estate sector is in boom in India. In the last fifteen years, post liberalization of the economy, Indian real estate business has taken an upturn and is expected to grow from the current USD 14 billion to a USD 102 billion in the next 10 years. This growth can be attributed to favorable demographics, increasing purchasing power, existence of customer friendly banks & housing finance companies, professionalism in real estate and favorable reforms initiated by the government to attract global investors .Indian real sector has seen an unprecedented boom in the last few years. This was ignited and fueled by two main forces. First, the expanding industrial sector has created a surge in demand for office-buildings and dwellings. The industrial sector grew at the rate of 10.8 percent in 2006-07 out of which a growth of 11.8 percent was seen by the manufacturing sector. Second, the liberalization policies of government have decreased the need for permissions and licenses before taking up mega construction projects. Opening the doors to foreign investments is a further step in this direction. The government has allowed FDI in the real estate sector since 2002. FDI was deemed necessary in the view of making the sector more organized and increasing professionalism. Farmers. The villages adjacent to the metro cities have experienced sky-rocketing land prices. This has induced farmers to sell their land for good money. India's Independence also coincides with the evolution of organized real estate! It is at least as old as 1946, when Delhi Land & Finance (DLF) bought land on a large scale and had developed many residential and commercial colonies all over Delhi, including South Extension, Hauz Khas and Greater Kailas during 1950s, which today are the most lucrative properties. Ground realities has changed a lot along with the focus of market players towards organized shopping malls, commercial office complexes, SEZs, high-rise skyscrapers, residential apartment culture, integrated townships, etc. Real-estate industry has become one of the biggest investment sectors over the past few years. Currently, it plays a major role in shaping the countrys economy. This sector is witnessing a marked boon owing to changing trends and developments. Some of the major factors responsible for the current upward movement of the Indian real estate graph are as follows:

Steady expansion and development in the IT sector of India: In India there has
been a constant expansion in the IT sector. Various MNCs and corporate houses have come up that have given way to the growth in the real-estate sector especially in the commercial property sector. This has also provided better employment opportunities to the people of India and thus helping in the overall growth of the Indian economy and subsequently in the growth of the real estate. Adoption of Foreign Direct Investment (FDI) policy: The growth in the real estate sector of India largely depends on its government policies. Currently, the government of India has adopted Foreign Direct Investment (FDI) policy, which has

8|Page

allowed the coming in of the foreign investors in the Indian real estate market. Some of the worlds famous builders are taking keen interest in investing in the Indian real-estate market. Coming in of foreign builders promises better prospects in the Indian real estate industry in terms of regulatory policy, efficient management, and the use of more advanced
technology. This ensures that the Indian real estate has a brighter future.

Easy access to bank loans: Today, various national and multinational banks are
present in India that has made the home/property loans easily accessible. So, buying a property is not difficult even for those belonging to middle-class. Thus, it has enabled the overall growth of the Indian real estate.

Growth in Indian economy: Indian economy is one of the fastest growing economies
of the world. It has a direct influence on the real-estate sector of India. Some of the major areas which have been greatly affected by the growth in Indian economy are Delhi NCR, Mumbai, Hyderabad, Chennai, Bangalore, Pune and Kolkata. This growth is observed in all forms of property such as commercial, residential and industrial. The growth is witnessed not only in the metropolitan cities like Delhi, Chennai, Mumbai, Hyderabad, etc. but also in the surrounding regions. The suburban areas are also developing at a faster pace and have opened the gates for investment. Foreign investment: With the consistent growth of the sector, foreign investment is also setting in. The raised bar and improved dealing has added to the growth of the real estate. More and more NRIs and foreign investors are eyeing Indian property as lucrative. Worlds renowned banks like Morgan Stanley, etc. are now investing huge sum of money in the Indian Real Estate market. Due to their contribution the prices of the property have tremendously hiked and large returns are assured.

Today, the investors from all the major sectors are getting attracted towards the Indian the realestate sector. This sector has become a centre of attention amongst all the corporate sectors of India. Owing to all the recent developments in the Indian real estate sector, it has moved five places upwards in world rankings.

REAL ESTATE IN AGRA:

Real Estate in Agra shows huge potential. Real Estate in Agra is a veritable goldmine both for the investor and the end user of the property. The term 'Real Estate' in Agra implies land in the Agra metropolitan region with anything that is attached to the land-including building structures and its fittings. Real Estate is currently undergoing a boom in Agra city. Real estate experts predict that: retail industry in Agra will expand by 40 percent more than its existing size during the next five years. retail will grow 15 percent in the Agra metropolitan region.
9|Page

Estate in Agra will witness tremendous development of retail and its associated benefits. Currently organized retailing adds up to only 2 percent in Agra-the city which generates most of its revenues from tourism. India's expanding economy is also helping real estate in Agra to develop to its full potential. The economy is booming primarily due to the export of services from India to the developed countries. The outsourcing boom has increased the quantity of disposable income from the Indian population, which in turn has led to the construction of innovative shopping malls and high end residential complexes. A significant proportion of the Indian population lives in urban areas; this creates a demand for residential properties in Agra city. The premium residential property addresses include value added extras like round the clock security, power back-up, market and shopping malls inside the building complex.

FUTURE PROSPECTS OF REAL ESTATE IN INDIA:

The real estate market in India is yet in a nascent stage and the scope is simply unlimited. It does not resemble a bubble that will burst. An unhindered growth for the next twenty years is almost sure. This is because the outsourcing business in India is going in great guns and this entails a huge demand for commercial buildings and urban housing besides improvement in infrastructure. The organised retail market in India is also accelerating with players like WalMart, Bharti, and Reliance etc. looking forward to make a foray thus stepping up the demand for real estate. According to former Planing Commission Advisor Tarun Das, a price index for the housing market to track price movement must be incorporated. The government must ensure that there is no shortage of funds. Sebi's(Securities Exchange Board of India) recent harbinger of permitting real estate mutual funds in both private and public sector will go a long way in attracting funds from small investors who emphasize on certain return. Another impediment that can be eased on the discretion of government is the existing tax laws and other complex regulations relating to multidimensional real estates such as industrial parks and SEZs (Special Economic Zone). RITES (Real Estate Investment Trusts) of the type introduced in U.S., U.K. and Germany should be imitated and explored. As per the official reports the Indian Real estate has attained a twofold increase. The market experts have predicted that the coming years will witness a boon in the Indian Real Estate Scenario and property business will turn out to be a cash processing machine. Anyone investing in property is sure to reap large profits.

10 | P a g e

INTRODUCTION
(FOCUS, PURPOSE AND SCOPE OF STUDY)

11 | P a g e

FOCUS AREA OF STUDY:

The present study main focuses of the study are to know the SWOT analysis of Ansal API project name as sushant taj city with other competitors in real estate sector at Agra and around. The study focuses on 1. Category of the project on following parameter Ongoing project Completed project Upcoming project

2. Type of products: Residential Commercial Service segment

3. Amenities/facilities within project 4. Rate revision 5. Price and Payment plan. 6. Location of project 7. Connectivity/ transportation 8. Number of projects in Agra and around 9. Any extra charges for preference location. 10. Procedure adopted by competitor for registry.

12 | P a g e

11. Sale promotion strategies used by competitor 12. To know the customer choice and preference in real estate products etc. Due to a large number of real estate builder and developer it was not possible to present the all detail of each and every developers. Therefore, the analysis of project is restricted to 10 s builder data. These are selected upon their goodwill they have been holding in Agra and around.

PURPOSE OF STUDY:
The main purpose of study is to compare the project of Ansal API name Sushant taj city with other competitior at Agra and around and knowing the SWOT analysis of sushant taj city in Agra beside this: 1. To understand the real estate market practically and get insight of working of the real estate sector 2. To identify the preference of customers 3. To identify the reasons of purchasing the products in sushant taj city 4. To evalute the effectiveness of other major developer projects at Agra etc

SCOPE OF STUDY:
The scope of this study help in knowing the future of integrated township in Agra and around and to know the perception of customer towards integrated township and things they looks when they purchase a real estate property along this study also help in how real estate market exit in Agra

13 | P a g e

CHAPTER-3 COMPANY PROFILE

14 | P a g e

VISION OF ANSAL API

To fulfill growing aspirations of our customers by: Building world class real estate solutions Redefining lifestyle standards.

Profile
Established in 1967 as a family business, Ansal API today is among the leading Realty and Infrastructure companies of India. A widely reputed and professionally managed Organization, Ansal API currently operates in a range of business verticals such as Integrated Townships, Condominiums, Group Housing, Malls, Shopping Complex, Hotels, SEZs, IT Parks and Infrastructure and Utility Services. Besides expanding the business sectors, the Company has been fast expanding the geographical presence also in the last over four decades. In line with its motto of radically improving the lifestyle standards of people through creating state-of-the-art realty and infrastructure facilities and projects, Ansal API is committed to take on more and more challenging tasks in its areas of operations with increased focus and dedication in the coming years. After four decades of spectacular growth, Ansal API is at a stage where the company has acquired immense experience, consolidated and established assets physical and intellectual, while at the same time retaining youthful energy and zeal. Ansal APIs roadmap for future development envisages expanding the current areas of operation through more and more challenging projects and also foraying into related areas in infrastructure with innovative projects. Starting from a humble beginning, Mr. Sushil Ansal, Chairman, Ansal API, with his imagination and application has led the business blooming into almost all spheres ranging from realty development & construction to hotels, infrastructure projects and educational institutions. Mr. Pranav Ansal has taken upon the mantle of furthering the Groups business to new horizons. As the Vice Chairman & Managing Director of the company, he is fashioning new strategies for extending Ansal APIs brand name to new areas and geographies. Today Ansal API is one of the most respected and trusted names in the entire Realtyinfrastructure sector. In keeping with the Governments new Housing Policy, the Company also
15 | P a g e

endeavors to provide better dwelling units for the urban poor with special emphasis on improvement in environment and social forestry. Ansal API is committed to extend its technical and management expertise to smaller towns so that, on one hand the congestion in the metropolis could be avoided, and on the other hand the benefit of planned development with its attendant improvement in the life style could be extended to the bulk of Indian population living in smaller towns. Ansal API is focusing on ushering in new realty and other infrastructure ventures in cities likeBhatinda, Mohali, Amritsar, Ludhiana, Jalandhar, Jaipur, Jodhpur, Ajmer, Sonepat, Panipat, Karnal, Kurukshetra, Faridabad, Gurgaon, Greater Noida, and Ghaziabad, Meerut, Agra, Lucknow, to name a few.

IDENTITY

The color Red stands for RAJA/REGAL. It stands for passion, heat, energy, dynamism & purity. It exhibits groups rich heritage. Black occurs when an object absorbs all the other colors. Black is significant to the group as it represents the proposed amalgamation of all group companies into Ansal API, thereby creating the new and vibrant Sushil Ansal Group.

The Slogan, Building Lifestyle since 1967, encapsulates the Groups heritage and vision in creating a better life for Indians in various sphere like- homes, offices, places of entertainment, hotels, shopping malls & educational institutions.

ANSAL API was established as a result of a dream, shared by its visionary founders. A dream that was to, radically improve the lifestyle standards of the citizens by building world class real estate solutions. After four decades of spectacular growth Ansal API is at a stage where the company has acquired immense experience, consolidated and established assets- physical and intellectual and at the same time retained youthful energy & zeal. With foundations entrenched in the solid
16 | P a g e

bedrock of technical expertise and financial stability its pinnacles are rising new heights with foresight
and innovations for future requirements of resurgent India.

Ansal API as an organization can be best envisaged as a creator of manmade social infrastructure, where modern life blooms, in collaboration with the environment. The ascent of Ansal API to the top of the Real Estate acme is a direct product of Mr.Sushil Ansal's foresight and his dynamic leadership. Ansal API, the corporate manned by professionals at all levels with its strong base and lineage is now in a state of renaissance; all the companies of Sushil Ansal Group will now be under one banner i.e. the Ansal API. The new "Ansal API" identity, is the first communicator of this phase of resurgence, excellence and modernity. The rectangular shape signifies solidity, cohesiveness and strength, the red colour stands for passion, heat, energy, dynamism & purity and the black colour signifies the proposed amalgamation of Ansal Township and Projects Limited into Ansal Properties and Infrastructure Limited. The slogan, ' Building lifestyles since 1967', encapsulates their heritage and vision in creating a better life for Indians in various spheres like - homes, offices, places of entertainment, hotels, shopping malls and educational institutions. Ansal API is focusing on ushering in new lifestyle ventures in cities like- Greater Noida, Gaziabadh. Meerut, Agra, Lucknow, Batindha, Mohali, Amritsar, Ludhiana, Jalandhar, Jaipur, Jodhpur, Ajmer, Sonepat, Panipat, Karmal, Kurukshetra, Faridabad, Gurgaon to name a few. It is said that actions speak louder than words and nothing highlights this adage better than Ansal API's effort to give something back to the society of which they are a part. Ansal API believes that today's children are tomorrow's leaders and in order to hone their young minds, Ansal API has forayed into the education sector with schools like the Chiranjiv Bharati School at Palam

17 | P a g e

CHAPTER-4 CONCEPTUAL FRAMEWORK

18 | P a g e

CONCEPTUAL FRAMEWORK:
The main objective of study is to compare the project of Ansal API name as Sushant taj city with other competitors in Agra. For this purpose an open ended questionnaire is prepared and the parameters for comparative analysis were1. Category of the project on following parameter Ongoing project Completed project Upcoming project

2. Type of products: Residential Commercial Service segment

3. Amenities/facilities within project 4. Rate revision 5. Price and Payment plan. 6. Location of project 7. Connectivity/ transportation

19 | P a g e

8. Number of projects in Agra and around 9. Any extra charges for preference location. 10. Procedure adopted by competitor for registry. 11. Sale promotion strategies used by competitor 12. Average sale per month of competitor 13. Average foot fall in a month 14. Active channel partner in and around Agra

1. Jaipurias Sunrise Greens 1. Type of products:

They deal in both product commercial and residential project and size of project is 112 acres. In residential project they have products: Plots of various sizes, Independent houses and they are developing their own township and they selling their built up with name of Callidora homes and that are G+2 independent floors. In this saleable area-1206 sq.ft. Approximately

2. Amenities
Group housing, Public health centre Nursery school Primary school High school Proposed golf course Main entry gate Golf club Water body Park

20 | P a g e

3. Rate revision: They have only one project in Agra (name is jaipuria ,s sunrise green) and
they have divided their project into three phases: Phase1,Phase2 and Phase 3.they revised their rate after 4 months and they hike their prices as Rs300,200 and 400 per square yards respectively in all phases and they revised their rate as per the construction progress at the site(project).

4. Location the project: they have only one project in Agra at shamshabad. 5. Connectivity / Transportation: Jaipuria ,s sunrise green adjoining 100 meters wide
proposed master plan road and well connected to Yamuna expressway.

6. Number of project in Agra and around: they have only one project in Agra and around
with name as Jaipuria,s sunrise green

7. Procedure adopted for registry: In stamp duty &registration charges, EDC and other dues
and charges shall be payable extra. In E.D.C. they charges Rs294.62 square yards.

8. Sale promotion strategies used: They almost used each and every sale promotion
strategy .they used hoarding, boarding and sometime they also used canopy for sale promotion. They used media in both forms-print as well as multimedia. In print media they prefer Danik jagran and frequency of advertisement in print media is much high they have been giving their advertisements 3-4 times in month.

9. Average sale per month: average sale is 45 units (built up and plots both).in which they
directly sale 35 units and remaining sale is done through their channel partners.

10. Average footfall in month: the average footfall in month is 40-50 in their Agra office in
Sanjay place and 25-30 at their site.

11. Active channel partner in and around Agra: They have 12 active channel partner in
Agra and around.

2. PUSHPANJALI CONSTRUCTIONS PVT. LTD:

21 | P a g e

1: Category of project on following parameter:

Ongoing project: At present they are working on 18 projects and they are offering all type of product to their customer like offering ready to move in villas at Baikunth,Independent floors and various size plots etc. Name of some ongoing project are: 1. PP Town NH2, Agra-Delhi 2. Pushpanjali orchid near Taj Mahal,Agra. 3. PushpanjaliNRI city near Taj Mahal, Agra. 4. Pushpanjali city Kamla nagar, Agra. 5. pushpanjali puram phase-4 near JP hotel,Fatehabad road, Agra 6. PP garden Dayal bagh, Agra. 7. Pushp Gram near pathoti nehar Fatehpur road, agra-jaipur highway Agra 8. Pushpanjali Aashiyana. Sikandra, Agra-Delhi highway,Agra. 9. Pushpanjali Residency Nh-2, Agra-Delhi highway, Firozabad, Agra. 10. Pushup Puneet villas 100 ft road chanakya puri, Agra. Completed Project: They had completed nearby 80 projects in Agra and around name of some areas: 1. Pushpanjali tower Delhi gate, Agra 2. Pushpanjali tower extension Delhi gate, Agra. 3. Puneet apartment Jaipur house,Agra . 4. Pushpanjali apartment Kaishav kunj,Pratapnagar Agra. Etc Upcoming project: they two upcoming projects name are: 1. Push puneet bagh 100ft road, Dayal bagh Agra. 2. Pushpanjali heights Dayalbagh Road, Agra

2. Type of products: They deal in all type of products. In residential sector they deal in flats, villas, independent floors, 1/2 room apartments
and in plots of various size. In commercial sector they deal in shop of various size,malls and commercial complex In service sector they are in hospitals. One is in Agra And one in Noida

3. Amenities: they are offering various types of amenities to their customer as:
Club houses:

22 | P a g e

Club house

Health club

Party hall

Gym & Amphitheatre etc

Vaastu based individual house plan Sweet water Underground sewerage and drainage system Surveillance by cc TV cameras Internal roads by hot mix plants Fully developed lush green parks Jogging track Park facing villas Rain water harvesting 24 hour water supply Round the clock security Power back up Grand gate entry Market and shopping malls Ample parking space Swimming pool 24 hour customer care department

23 | P a g e

4. Payment plan: They have nearby 100 projects in Agra and around and for all project they
follow construction link plan and they have tie up with HDFC, Bank of Baroda and state bank of India

5. Location of project: Their projects are in Agra, Mathura and Vrindavan .In Agra their
ongoing projects localities are: 1. Fatehabad road 2. Sikandra 3. Dayal bagh 4. Kamla nagar 5. Fatehpur road 6. Chankya puri 7. Firozabad

6. Rate revision: They have nearby 100 projects in Agra and around and at the time launching
projects rate less but as per construction progress and development they revised their rate after 45 months of launching they increase their price upto10% to15%. And hike their price Rs 500-600 square yards. But rate revisions depend upon the success of project.

7. Connectivity: As mentioned above they have nearby 100 projects in Agra and around. Their
all project have well connectivity like Yamuna expressway road and with 100 proposed roads.

8. Number of project in Agra and around: they have nearby 100 projects in Agra and
around among them 18-20 projects are in hand and they are also planning for Noida.

9. Procedure adopted for registry: In stamp duty &registration charges, EDC and other dues
and charges shall be payable extra. In E.D.C. they charges Rs300 square yards.

10. Sale promotion strategies used: They almost used each and every sale promotion
strategy .they used hoarding, boarding and sometime they also used canopy for sale promotion. They used media in both forms-print as well as multimedia. In print media they prefer Danik jagran and frequency of advertisement in print media is high they have been giving their advertisements 2 times in month for medium project and if project is large then they give 3-4 times advertisement in newspaper.

9. Average sale per month: average sale is 110 units (built up and plots both).in which they
directly sale nearby 53-54 units and remaining sale is done through their channel partners. 10. Average footfall in month: the average footfall in month is 60-70 in their Agra office at Sanjay place and 125 at their sites.

24 | P a g e

11. Active channel partner in and around Agra: They have 100 active channel partners in
Agra and around.

3. NIKHIL HOMES LIMITED 1. Category of project on the following parameter:

Ongoing projects: They have two ongoing projects as bellow:

Nikhil majestic floors, 100ft road, beside Ansal courtyard dehtora, shastipuram,agra Nikhil majestic bungalows, 100ft road, beside ansal courtyard dehtora Shastripuram,Agra Completed projects: they have completed 3 projects in Agra and around.

Nikhil paradise,Shastri purram,Agra Nikhil Udhyaan, Shastripuram,Agra Nikhil garden Shamshabad road,Agra Nikhil Enclave Paschimpur,Shastripuram,Agra Nikhil Estate Oppsite Shastripuram, power houses, Agra Upcoming project: No upcoming project

2. Type of product: they deal only in Residential sector. In this sector they offer plots
of area: 153sq.mtr, 183.33sq mtr, 127.72 sq meter in their project name: Nikhil majestic bungalows and they also offering 2BHK independent floor of size 68.7 meter in project: Nikhil majestic floors

3. Amenities: they offer various types of amenities to their customer as:

Sweet water Green well developed park Swimming pool

25 | P a g e

 Health club Landscaped parks Fountains Cement concrete roads

4. Price &Payment plan:

Plots cost: Rs. 7200/- per square yard They are following construction link plan: Payment plan for majestic floors: Booking amount Rs.50000/Land & development charges-Rs. 75000/-+Rs. 75000/- within 15 days. Balance of payment to be paid in installments as given below: 35% at plinth level 20% at G.F. structure 20% at brick work 20%at plaster 05% on possession No escalation charges. VAT & other applicable taxes, registration charges borne by buyer

Payment plan for Majestic Bungalows:

Booking amount Rs.200000/Rs.100000/-from amount will be adjusted against construction cost of house. Balance of the amount to be paid in installment as given:

DUPLEX
35% at plinth level 30% at G.F.structure. 30% at F.F structure &brick work level 5% on possession

SINGLEX
40% at plinth level 40% at G.F. structure level 15%at plaster 5% on possession

10% of the land cost will be charged extra for the corner plot.
26 | P a g e

No escalation charges. Land cost to be paid within 15 to 20 days w.e.f. booking date Stamp duty, registration charges, VAT &other taxes to be paid extra as applicable Discount on down payment= 10% of BSP

5. Location of project: they have two ongoing projects with Name: 1.Nikhil paradise 2.Nikhil
udhyaan. Both project are located in the Shastripuram, Agra

6. Rate revision: they have two ongoing projects and they revised their rate nearby after 1 year
and they hike their price up to Rs.400 per square yard. They launched their project name NIKHIL PARADISE in September 2006 when their plots rate was Rs.5200 square yard but they are selling their plots at the rate of Rs, 7200/-per sq.yard.

7. Connectivity: theyre both projects are in Shastripuram and both are well connecting to
proposed 100 ft. road.

8. No. of project in Agra and around: they have 5 projects in Agra and around in which
two are ongoing projects.

9. Procedure adopted for registry: for registry they adopt simple procedure as other
developer charge, VAT and in registry there is stamp duty, registration charge,EDC=Rs372 and circle rate is Rs.6000/ m2 etc.

10. Preference location charge (PLC): they charge:

Park facing: 10% of stamp duty Corner: 10%of stamp duty +PLC Circle rate is Rs.6000/-

11. Sale promotion strategy used: in sale promotion strategies they used:
Hoarding &boarding Give advertisement in local newspaper name Taj Express and frequency of advertisement is 3 times in a month.

12. Average sale per month: they sale 18-20 units per month
Direct: 70% of total sale Indirect: 30% of total sale

13. Average footfall in month: there is 50 customer come and among them 30 come in their
Sanjay place, Agra office and remaining footfall is on their site

27 | P a g e

14. Active channel partner in and around Agra: they 8-10 channel partners in Agra and
around

4. GANPATI BUILDER: 1. Category of project on the following parameter:

Ongoing project: They have five ongoing projects name are as bellow: 1. Ganpati city Behind sikandra tomb. Bainpur Agra 2. Ganpati kings county Opposite kamyani hospital officer colony Agra 3. Ganpati galaxy Opposite kamyani hospital officer colony Agra 4. Ganpati classic UPSIDC road Sikandra boda, Agra 5. Ganpati greens, sikandra Agra

Completed project: they have completed 15 project in agra like: Ganpati apartment Kandari crossing Mau road Agra Ganpati tower Kandari crossing Mau road Agra Ganpati royale,surya nagar Agra Upcoming project: they have three upcoming project name as: Ganpati wonder city Behind sikandra tomb. Bainpur Agra Palm spring, Fetahabad near TDI mall Agra etc

2. Type of product: they deal in:

Residential: in residential product they deal in each and every product like in plots of various size, flats and independent floors Commercial: in commercial they deal in shops and plaza like they have their own: Ganpati Ganesh plaza and Ganpati arcade hospital road Agra

28 | P a g e

 Service segment: they are not in service segment. 3. Amenities:

Temple Multipurpose community hall Fully equipped air conditioned gym Swimming pool Indoor games: snooker,TT,Billiards etc Outdoor games Health club Jacuzzi,steam,sauna CCTV cameras Provision for AC 24 x7 hi-tech security Shopping complex Jogging track

4. Price & payment plan:

Plot price Rs.6150/- sq.yard Payment plan: they fellow the two plan as bellow: Construction link plan: At the time of booking At the time of plinth level At the time of brick work At the time of ground floor structure At the time of floor of plaster At time of possession 10% 30% 20% 25 % 10% 05%

Down payment plan At booking Within 45 days of booking At the time of possession 15% 80% 05%

Down payment rebate 10% In down payment plan they are offering 10&15% discount to their customer

29 | P a g e

Compulsory extra charges Maintenance deposit (approx. values in rupees) 1. Club membership charges 2. Annual maintenance charges (AMC) 5000/1000/-

5. Location of project:
They have nearby 20 projects in which 5 project are ongoing projects and these projects location are: 1. Sikandra 2.shastripuram

6. Rate revision: they revised their rate nearby after 6 months and when they revised their
rate they hike their prices up to 10% of basic sale price beside of this their rate revision also depend upon market.

7. Connectivity: their ongoing project have well connectivity with 100 meters wide proposed
road, with Delhi-Kanpur road (NH1) and 60fts sikandra road

8. No. of project in and around Agra: they have total 20 projects in Agra and around &
from these projects ongoing projects are 5.

9. Procedure adopted for registry: for registry they adopt simple procedure as other
developer charge, VAT and in registry there is stamp duty, registration charge,EDC=Rs 2.25% of BSP..

10: Preference location charge (PLC):

Corner facing Park facing Main road facing 10% of BSP 10% of BSP 05%of BSP

11. Sale promotion strategy used: in sale promotion strategies they used:
Hoarding &boarding Give advertisement in local newspaper name Amar ujala and frequency of advertisement is 3 times in a month.

12. Average sale per month: they sale 35-40 units per month
Direct: 60% of total sale Indirect: 40% of total sale
30 | P a g e

13. Average footfall in month: there is 500 customer come and among them 150 come in
their Ganesh plaza Sultan ganj, bye pass road, Agra office and remaining footfall is on their site

14. Active channel partner in and around Agra: they 25 channel partners in Agra and 6
outside the Agra

5. Ansal housing: 1. Category of project on the following parameter:

Ongoing projects: Ansal housing have total 150 projects in india and overseas but in Agra it have only two projects and both projects are township. The projects are: Ansal town in 130 acres, Shamshabad road, near TV tower,Agra Ansal courtyard,shastripuram,Agra Completed projects: not any completed project in Agra but Ansal town is nearly a completed project. Upcoming project: they are looking to develop a 1200 acres township. 1 million square feet of apartment in next four years

2. Type of product:
Residential: in residential sector they deal in all type of products like in houses, apartment, Flat, independent floor, G+2 and in plots etc Commercial: they have their own project with name of Ansal Galleria in ansal town. ansal galleria have : Stationary shop Medical stores Grocery store Vegetable and fruit shops Saloons Commercial office etc Service segment: they are also in service segment

3. Amenities:
Landscaped parks Clubhouse with swimming pool School children play area Shopping complex Power backing Ample parking space Tree linked medaled road
31 | P a g e

Nursing home/ dispensary Street lighting with Crompton fitting Jogging track etc.

Price and payment plans:

Their plots price start from Rs.5100 to 5950/-sq yd depending upon the block and block s development. Shops In commercial complex: Rs 3950 to 2750/- depending upon floor. Rebate: they are offering 5% to 12% rebate on cash down payment but depend upon the block and its development.. Plans: they fellow three plans: Plan A cash down with net off 7% rebate At the time of booking Within 45 days of booking At the time of offer of possession Plan B time linked payment plan At the time of booking Within 45 days of booking Within 90 days of booking Within 5 months of booking Within 7 months of booking Within 9 months of booking Within 12 months of booking Within 15 months of booking Within 18 months of booking At the time of offer of possession Plan C EMI plan: At the time of booking 30 equal monthly installments Balance including other charges Rs. 71000/2.5% per month at the time of offer possession 20% 7.5% 7.5% 10% 10% 10% 10% 10% 10% 5%

20% 75% 5%

5. Location of project:
They have two project in Agra and location are: 1. Shamshabad 2.shastripuram

6. Rate revision: they revised their rate nearby after 4-5 month and at time of rate revision
they increase their price up to Rs.600 and depend upon the development of project.

32 | P a g e

7. Connectivity: Their projects are located on proposed 100 meters wide road connected to
Yamuna expressway via ring road and some narrow roads.

8. No. of project in and around Agra: they have total 2 projects in Agra and around & both
projects are ongoing projects.

9. Procedure adopted for registry: for registry they adopt simple procedure as other
developer charge, VAT and in registry there is stamp duty, registration Charge, EDC=Rs300per sq.yd

10: Preference location charge (PLC)

Park facing Corner Park cum corner Main road Main road corner/park Main road 45 meter Main road 45 meter & corner or park Main road +corner +park Rs.250/-sq.yd Rs.300/- sq yd Rs.350/- sq yd Rs. 400/- sq yd Rs.500/- sq yd Rs.500/Rs.600/Rs.600/-

11. Promotion strategy used: they used each and every sale promotion strategies like:
Outdoor activities, road show,FM ,T.V and in print media they prefer Danik jagran BUDGET: Advertisement budget Rs.2.5 lacs FREQUENCY: 3 times in month

12. Average sale per month: they sale 50-60 units per month
Direct: 50% of total sale Indirect: 50% of total sale

13. Average footfall in month: 200 customer in both place (site+ Agra office) 14. Active channel partner in and around Agra: they 10 channel partners in Agra and 3
outside the Agra

6. NALANDA BUILDER: 1. Category of project on the following parameter:

33 | P a g e

Ongoing project: they have 5 ongoing projects these name are as Nalanda heights: taj nagri phase-2 Agra Nalanda ashiyana: near T.V tower,shamshabad road, Agra Nalanda om Garden:unnao- balaji road adjoining to Panchvati colony Nalanda G+2: shamshabad road near Tv tower,Agra Nalanda centre point, Agra Completed project: they completed 4 projects in Agra. The names of projects are: Nalanda estate Nalanda enclave Nalanda town Nalanda complex Upcoming project: they have only one upcoming project the name of the project is Sanskar city.Mathura

2. Type of product:
Residential: in residential sector they deal in all type of products like in houses, apartment, Flat, independent floor, G+2 and in plots etc Commercial: they have their own project with name of centre point in Nalanda point town. Centre point have have : Stationary shop Medical stores Medical stores Grocery store Vegetable and fruit shops Saloons Commercial office etc

3. Amenities:
Temple Multipurpose community hall Fully equipped air conditioned gym Swimming pool Indoor games: snooker,TT,Billiards etc Outdoor games Health club Jacuzzi,steam,sauna CCTV cameras Provision for AC 24 x7 hi-tech security Shopping complex Jogging track

34 | P a g e

Caf Shopping complex Kids world Fountains

4. Price and payment plan:

2 BEDROOM 3 BEDROOM

Buildup Area

950 Sq. Ft.

Buildup Area

1250 Sq. Ft.

Rate

Rs. 2250/- Sq. Ft.

Rate

Rs. 2250/- Sq. Ft.

Basic Sale Price

21,37,500/-

Basic Sale Price

28,12,500/-

Installment Plan 10 % of BSP at the time of booking 15 % of BSP within one month from the date of booking. 7equal quarterly installment. First quarterly installment commence from the date of beginning of construction. 5 % on possession of the BSP.

Construction link payment plan: On booking After 2 month of booking

35 | P a g e

10% of BSP 15% of BSP

On commencement of excavation On laying of ground floor roof slab On laying of 2 nd floor roof slab On laying of 4 th floor roof slab On laying of 6th floor roof slab On laying of 7th floor roof slab On laying of 8th floor roof slab On laying of 9th floor roof slab On laying of 10th floor roof slab On laying of 11th floor roof slab On laying of 12th floor roof slab 0n offer of possession

7% of BSP 7% of BSP 7% of BSP 7% of BSP 7% of BSP 7% of BSP 7% of BSP 7% of BSP 7% of BSP 7% of BSP 7% of BSP 5%of BSP

Total

100%

Down payment plan

Booking amount Within 1month On offer of possession

10% of BSP 85% of BSP 05% of BSP

Total

100%

Discount:
36 | P a g e

On down payment they offer up to 12% of discount on BSP

Plots price: Rs.6050/- sq.yd

Additional Charges: Car Parking Rs. 50,000/Electricity Charge Rs.15/- per Sqft. Club Membership Charges Rs.30 per Sq.Ft Maintenance Charges Rs. 12,000/Vat @ 4% of the Construction Cost & Service Tax extra as per Govt. Norms. Purchaser has to bear registry charges stamp / legal expenses etc., Electricity Connection Charges.

Notes: Interest will be charged @ 2% p.m. on delayed payment. Cancellation Charges will be 5 % of BSP. Charges for Extra Work must be paid before start of Extra work. Loan Facility from financial institution is available as per their norms.

5. Location of project: They have nearby 11 projects in which 5 project are ongoing projects
and these projects location are: 1. Fatehabad 2. shastripuram 3. Vrindavan 4. Shamshabad

37 | P a g e

6. Rate revision: they revised their rate nearby after 6 months and when they revised their
rate they hike their prices up toRs 400sq.yd of basic sale price beside of this their rate revision also depend upon market.

7. Connectivity: their ongoing project has well connectivity with road like:
1.100 meters wide proposed road, with Delhi-Kanpur road (NH1) 2.Noida-Agra expressway 3. Unnao-balaji road etc 4. 60fts sikandra road

8. No. of project in and around Agra: they have total 11 projects in Agra and around &
from these projects ongoing projects are 5.

9. Procedure adopted for registry: for registry they adopt simple procedure as other developer charge, VAT and in registry there is stamp duty, registration charge,EDC=Rs 2.75% of BSP.. 10: Preference location charge (PLC): they take the following preferential charges:
1st and 2nd 3rd and 4th 5th and 6th = Rs. 100per sq ft = Rs.75 per sq.ft = Rs.5o per sq ft

11. Promotion strategy used: they used each and every sale promotion strategies like:
Outdoor activities, FM, T.V and in print media they prefer Amar ujala BUDGET: Advertisement budget Rs.2 lacs FREQUENCY: 5 times in month

12. Average sale per month: they sale 40 units per month
Direct: 50% of total sale Indirect: 50% of total sale

13. Average footfall in month: 150 customers in both place (site+ Agra office) 14. Active channel partner in and around Agra: they 8 outside the Agra channel partners
in Agra and 5

38 | P a g e

7. GAYATRI BUILDER: 1. Category of project on the following parameter:

Ongoing projects: they have their four ongoing projects the names of these projects are: Gayatri residency, 150 fts deori road, Agra Gayatri Madhusudan city, taj nagri phase-2 fatehabad road, Agra Gayatri retreat, 150 fts deori road, Agra Gayatri upwan, opposite pushpanjali NRI city near TV tower, shamshabad road Agra

Completed project: they have completed three projects name of these projects are: Gayatri Enclave, shamshabad road, Agra Gayatri apartment, Dayal bagh, Agra Gayatri galaxy, avas vikas colony Agra

Upcoming project: they have only one upcoming project and the name of project is: Gayatri city, Shamshabad Agra

2. Type of product:
Residential: in residential sector they deal in all type of products like in houses, apartment, Flat, independent floor, G+2 and in plots of various size etc

Commercial: they are not in commercial sector Service segment: they also not in service segment

3. Amenities:
39 | P a g e

One gate entrance. Covered parking. Centralized Park Jogging Track. Club House. 60% open space. Gymnasium. Shopping complex in campuses. Ample parking space. Intercom facility in all flats connected with security room & administration office. Each & every tower will be equipped with Fire Suppression System. Kids world Fountains Sauna Bath Snacks Bar

4. Price and payment plan

Built price Rs. 2000 - 2500/- sq.ft Plots price Rs. 7000/- sq.yd Plans:

Plan- A Construction Link Plan At the time of booking 15% At launching 10% On excavation of fountain 15% On casting of Ist floor 15% On casting of IInd floor 10% On casting of IIIrd floor 10% On casting of IV floor 10%

40 | P a g e

On finishing of flat 10% Possession 5% Down payment discount Rs.200/- per sq. ft.

Payment On Booking 15% Within 30 days 80% On Possession 5% Registry and Taxes will be charged extra.

Plan-B CASH DOWN PLAN/BANK FINANCE At the time of Booking 20% Within 45 days of Booking 75% At the time of offer of possession 5% Registry and Taxes will be charged extra

PAYMENT PLAN FOR PLOT @ 7000/- per sq. yards. 10% at the time of booking. Registry within 60 days.

PAYMENT PLAN FOR HOUSE

41 | P a g e

Booking Amount 10% Within 60 days 40% On Plinth level work start 10% On brick/wall work start 12.5% On roof casting 12.5% On finishing 10% On Possession 5%

5. Location of project:
They have nearby 8 projects in which 4 project are ongoing projects and these projects location are: 1. Sikandra 2.shastripuram 3.Dayal bagh 4.shamshabad 5. Fatehabad

6. Rate revision: they revised their rate nearby after 8 months and when they revised their
rate they hike their prices up to Rs 350sq.yd of basic sale price beside of this their rate revision also depend upon market condition.

7. Connectivity: their ongoing project has well connectivity with road like:
1.100 meters wide proposed road, with Delhi-Kanpur road (NH1) and 60fts sikandra road 2. Fatehabad road 3. shamshabad road 4. Bodla road 5. Proposed 150 ft deori road

8. No. of project in and around Agra: they have total 8 projects in Agra and around & from
these projects ongoing projects are 4.

9. Procedure adopted for registry: for registry they adopt simple procedure as other developer charge, VAT and in registry there is stamp duty, registration charge, no EDC charge

10: Preference location charge (PLC)

Park facing Corner Park cum corner Main road Main road corner/park Rs.200/-sq.yd Rs.250/- sq yd Rs.350/- sq yd Rs. 400/- sq yd Rs.500/- sq yd

42 | P a g e

11. Sale promotion strategy used: in sale promotion strategies they used:
Hoarding &boarding Give advertisement in local newspaper name Amar ujala and Danik jagran and frequency of advertisement is 2 times in a month in each newspaper.

12. Average sale per month: they sale 40 units per month
Direct: 70% of total sale Indirect: 30% of total sale

13. Average footfall in month: there is 175-200 customer come and among them 100-120
come in their Sanjay place Agra office and remaining footfall is on their site

14. Active channel partner in and around Agra: they 10 channel partners in Agra and 2
outside the Agra

8. TDI BUILDER: 1. Category of project on the following parameter:

Ongoing projects: they have only one project in Agra and around with name of TDI City on Fatehabad road.it is integrated township in 105 acres and this project has been 85 % sold out. Completed project: nil Upcoming project:no any upcoming project

2. Type of product:
Residential: in residential sector they deal in all type of products like in independent houses, apartment, Flat, independent floor, G+2 and in plots of various size etc Commercial: in their project TDI city they have allocated 9 spaces for commercial sector but price and offering not started yet beside this there is a TDI mall on Fatehabad road in Agra Service sector: they are not in this sector

3. Amenities:
Academic institution
43 | P a g e

Play school Dedicated sports zone Round the clock emergency services State of the art hospital and healthcare facilities 24 hour pharmacy Diagnostic labs Commercial zone Shopping mall/multi cuisine restaurants Entertainment avenues Fountains &lake

4. Price and payment plan:

Plots price: they have divided their project into three phases: Phase1,2,3. And price of all phase are different starting from Rs.5885/-to 7885/-per sq. yard depending upon location and 95% plots are sold out Built up price: they have 3 BHK flats of size 1485sq ft. to 1660 sq.ft of price Rs.1650000/- to 1700000/Discount on down payment: they offer 8% discount on down payment. Payment plan: they fellow two types of payment plans as bellow: Plan- A. (Plots and built up) Down payment plan (45 days payment plan): 1. At the time of registration 2. Rest of the amount within 45 days 3. At the time of registry / possession Cash discount: 8% on BSP Plan-B Construction linked payment plan (plots): 01. at the time of registration 02. after 1 month of allotment 03. After 2 month of allotment 04. After 3 month of allotment 05. After 4 month of allotment 06. After 5 month of allotment 07. After 6 month of allotment 08. After 7 month of allotment 09. After 8 month of allotment 10. After 9 month of allotment 11. After 10 month of allotment 12. after 11month of allotment
44 | P a g e

- 10% -85% -05%

-10% -10% -05% -05% -05% -05% -05% -05% -05% -05% -05% -05%

13. After 12 month of allotment 14. after 13 month of allotment 15. after 14month of allotment 16. after 15month of allotment 17. after 16month of allotment 18. at the time of registry/ possession Plan -B construction link (built up): Booking amount Within 45 days On plinth level On Ground floor slab On ground floor slab On first floor slab On second floor slab On completion of brickwork On completion of flooring On final notice for possession

-05% -05% -05% -05% -05% -05%

10% 15% 10% 5% 0 5% 10% 20% 10% 15% 05%

5. Location of project:
Located on the main Fatehabad road Next to the 8 lane Taj Expressway, just 300 mtr. Away Next to JP hotel and Sheraton 6 km from Taj Mahal 15 minutes drive from railway station

6. Rate revision: they revised their rate after 7 months and when they revised their rate they
hike their prices up to 7% in case of built up on basic sale price and in case of plots they increase their revise their rate after 1.5 years and increase their price up to Rs.1400/- per sq. yd beside of this their rate revision also depend upon market condition.

7. Connectivity: their ongoing project has well connectivity with roads like:
1. 100mtrs 8 lane Taj expressway which is just 300 mtrs away 2. Fatehabad road 8. No. of project in and around Agra: they have only one project which is a integrated township in 105 acres and it is on Fatehabad road.

9. Procedure adopted for registry: for registry the take following charges:

45 | P a g e

Extra development charges (EDC)=Rs.385/Per sq.yd Stamp duty is levied@7% on total cost Note: Rs.10000/- rebate is given to women customers Additional expenses: ADA Receipt of Rs.10200/Lawyer expenses

10. Preferential location charges (PLC)

1. Wide road facing 2. Corner facing 3. Park facing - 10% extra on BSP - 05% extra on BSP - 3.5% extra on BSP

11. Sale promotion strategy used: in sale promotion strategies they used:
Hoarding &boarding, outdoor media and also in multimedia and in print media they Give advertisement in local newspaper name Amar ujala with frequency 3 times in a month

12. Average sale per month: they sale 20 units per month
Direct: 80% of total sale Indirect: 20% of total sale

13. Average footfall in month: there are 200 customer come at their office which also a site
office

14. Active channel partner in and around Agra: they 4 channel partners in Agra

9. ANUPAM HOUSING GROUP:

1. Category of project on the following parameter:
Ongoing projects: In residential sector they mostly have been developing housing society and current they have 6 ongoing projects the name of these projects is: 1. Anupam city 1&2 21.20 acres on 100 ft wide road near air force station, Patholi,Agra Anupam gareden 6.6 acres on 80 feet, shamshabad road, Agra Anupam vatica 1.6 acres on 175 ft wide road,shastripuram, mangtai, Agra Anupam Estate, 3.14 acres, 60 wide road zonal plan road village Barauli Aheer, Agra
46 | P a g e

Anupam Greens, 3 acres sikandra bodla road, Agra Anupam Shaurya vihar, 2.1 acres, Gwalior road, Agra

Upcoming projects: In residential sector they have 9 projects and in commercial they 7 projects which are upcoming. The names of residential projects are as bellow: Anupam green city, shamshabad road , Agra Anupam aasiyana, 175 ft wide road, shastripuram,Mangtai, Agra Rahul vihar- 2 &3. Shamshabad road,Agra Anupam Enclave, Taj Nagri-2, Fatehabad road, Agra Anupam meadows, Shamshabad road, Agra Vrinda villas,Agra Goverdhan heights, Goverdhan Vrindavan upvan Commercial upcoming projects: In commercial they have 7 projects which are up comings. Name of some as bellow: Anupam arcade, Anupam city Anupam shopping complex, Anupam vatica Anupam mall-1 near Fatehabad road, Agra etc

Completed projects: Anupam housing has completed 10 projects in residential sector and 2 projecs in commercial sector. The names of some residential project are as bellow: Ram mohan nagar,sikandra bodla road, Agra Narain vihar, sikandra bodla road Kailash vihar near NH-2 highway behind st. Conrad school,Agra Suruchi puram near sikandra bodla, Agra etc In commercial sector: they have completed 2 projects as bellow:
47 | P a g e

Anupam plaza-1, Sanjay place commercial complex,Agra Anupam plaza-2, sanjay place commercial complex,Agra

2. Type of product:
Residential: in residential sector they deal in all type of products like in independent houses, apartment, Flat, independent floor, G+2 ,plots and mainly the deal in group housing Commercial: In commercial they have 7 projects which are future projects and they have completed 2 projects in Agra. In commercial product they have been developing shopping complex, arcade, showroom and malls etc Service sector: In service sector they have their own Resort and hotel in Agra and Vrindavan

3. Amenities:

Centralized Park One gate entrance Jogging Track. State of the art hospital and healthcare facilities 24 hour pharmacy Diagnostic centre Shopping mall/multi cuisine restaurants Swimming pools Water bodies 24 hours security Caf

48 | P a g e

Kids world Fountains Club house

4. Price & payment plan:

Plot price= Rs.8000/- to 10000/- sq.yard

Built up (houses) =32 lacs

Payment plan: they fellow the two plan as bellow:

A-Construction link plan:

At the time of booking At the time of plinth level At the time of brick work At the time of ground floor structure At the time of floor of plaster At time of possession

10% 30% 20% 25 % 10% 05%

B-Down payment plan

At booking Within 45 days of booking At the time of possession

49 | P a g e

15% 80% 05%

Down payment rebate

10% to 15%

In down payment plan they are offering 10&15% discount to their customer

5. Location of project:
They have nearby 25 projects in which 6 project are ongoing projects and the all projects locations are: 1. Sikandra 2. Shastripuram 3. Fatehabad road 4. Shamshabad road 5. Balkeshwav 6. Vijay Nagar 7. Dayal bagh 8. Gwalior road

6. Rate revision: they revised their rate nearby after 4 months and when they revised their rate
they hike their prices up to 10% of basic sale price beside of this their rate revision also depend upon market.

7. Connectivity: Their ongoing projects have well connectivity with

1. 100 meters wide proposed road, with Delhi-Kanpur road (NH1) 2. 60fts sikandra road 3. Fatehabad road 4. Shamshabad road 5. Sikandra bodla road 6. NH-2
50 | P a g e

7. Shastripuram road etc

8. No. of project in and around Agra: they have residential and commercial both total 25
projects in Agra and around & from these projects ongoing projects are 6.

9. Procedure adopted for registry: for registry they adopt simple procedure as other
developer charge, VAT and in registry there is stamp duty, registration charge,EDC=Rs 350sq.yd and stamp

10. PLC charge:

Corner facing Park facing Main road facing 10% of BSP 10% of BSP 05%of BSP

11. Sale promotion strategy used: in sale promotion strategies they used:
Hoarding, boarding, multimedia, FM and in print media they give advertisement in local newspaper name Amar ujala and Danik Jagran and frequency of advertisement is 3 times in a month.

12. Average sale per month: they sale 50-60 units per month
Direct: 75% of total sale Indirect: 25% of total sale

13. Average footfall in month: there is 125 customer come and among them 70 come in
their Sanjay place office, Agra office and remaining footfall is on their site

14. Active channel partner in and around Agra: they 10 channel partners in Agra and 6
outside the Agra

10. ANSAL API:

Introduction: Suhant taj city is Agra,s largest ever approved township in private sector it is 500 acre breathtaking lifestyle grandeur in Agra which is most self- contained township and approved by U.P. government and Agra development authority. The location of the project is Gwalior/ jaipur-Delhi Agra road, near Shastripuram.

51 | P a g e

1. Category of project on the following parameter:

Ongoing project: Ansal API has only one Project in Agra which is ongoing project with a name Sushant Taj City.it is integrated township in 500 acre at Shastripuram Completed project:nil Upcoming project: Nil

2. Type of product:
Residential: in residential sector they deal in all type of products like in independent houses, apartment, Flat, independent floor: G+1,G+2,G+3,group housing( proposed) and plots of various size. The total area allocated for residential sector is 177.77 acres in which approved area is 160.45 and expansion area is 17.12 acre. Commercial: In commercial sector they deal in retail shop of various sizes, mall etc the space has allocated for commercial is 21.99 acres. Service segment: they have schools, college and health centre in their project

1. Amenities:
Fountains Water bodies Walking and jogging tracks Landscaped gardens, parks and play areas Rainwater harvesting Exclusive clubs for dinning and recreations Swimming pools and sauna Banquet halls &lawns for parties Multi cuisine restaurants and food courts

52 | P a g e

Mahesh Bhupati tennis academy Wi- fi connectivity Schools and colleges Health centre Nursing homes Sub post office Police chowki

4. Price & payment plan:

Plots price: the plots price start from Rs.6200/-sq.yd to 6800/-sq.yd and size of plots start from128 sq.yd to 1197 sq.yd. Built-up houses price list: the built up houses prices start form Rs. 1330000/- to 5045000/depending upon the size of house.

DISCOUNT: on down payment Ansal API give the rebate of 11.9% in case of plots and 12.6% in case of built up on basic sale price.

PAYMENT PLANS: they fellow two payment plans. As bellow:

PAYMENT PLAN-PLOTS A-Down Payment Plan (with 14% Rebate)

53 | P a g e

% Age

Date of Installment Due

1. 2.

At the time of allotment Within 45 Day from the date of allotment (Less Down Payment discount of 14% on 85% )

10% 85%

3.

At the time of offer of Possession

5%

B-Development Linked Installment Plan

% Age

Date of Installment Due

1. 2. 3. 4. 5. 6.

At the time of allotment Within 2 months from the date of allotment Within 4 months from the date of allotment Within 6 months from the date of allotment On Laying of WBM road in Front of the Plot On Laying of Strom water Drain in Front of the Plot*

10% 10% 10% 10% 10% 10%

7. 8. 9.

On Laying of Sewer Line in Front of the Plot* On Laying of Water Line in Front of the Plot* On Laying of Electric Cable in Front of the Plot*

10 % 10% 10%

54 | P a g e

10.

At the time of offer of Possession

10%

PAYMENT PLAN-BUILT-UP HOUSES:

A-Down Payment Plan (with 14% Rebate)

% Age

Date of Installment Due

1. 2.

At the time of allotment Within 45 Day from the date of allotment (Less Down Payment discount of 14% on 85% )

5% 85%

3.

At the time of offer of Possession

10%

OR B-Interest Free Installment Payment Plan

% Age

Date of Installment Due

1. 2. 3. 4. 5.

At the time of allotment Within 2 months from the date of allotment Within 4 months from the date of allotment Within 6 months from the date of allotment On Commencement of construction*
55 | P a g e

5% 5% 5% 10% 10%

6. 7. 8.

On construction reaching plinth level* On Commencement of ground floor roof slab* On start of Internal of plumbing & Electrical works * On start of Internal Plaster * On start if flooring of Rooms* On start of External Plaster * At the time of offer of Possession

10% 10% 10%

9. 10. 11. 12.

10% 10% 10% 5%

5. Location of project: Sushant taj city is 500 acres Mega Township which located on Gwalior
Delhi bye pass road Agra near shastipuram.

6. Rate revision:Ansal API revise their rate after 3 months and they increase their rate up to 11.5% on BSP in both cases(Plots and built-up) 7. Connectivity: Sushant Taj city has connectivity with wide road like:
1. Delhi-Gwalior bye pass 8 lane road 2. Proposed NH-2 200 ft road adjoining to Pankaj Apollo hospital Agra 3. Proposed connectivity at shastripuram with 40 mts road

8. No. of project in and around Agra: they have only one project in Agra and around which
is a integrated 500 acres mega township

9. Procedure adopted for registry: At the registry time they take following charges from
their customer as bellow: 1. EDC=Rs.445/-per sq.mtrs 2.7% stamp duty on which is levied on BSP 3. Other charges (if any)

56 | P a g e

10: Preference location charge (PLC): they charge following PLC from their customer:

Preferential Location Charges (PLC)*

One Preferential Location Two Preferential Location Three Preferential Location Sector Road Facing/Abutting Highway Facing

1.0 % of the Basic Sale Price 2.0 % of the Basic Sale Price 3.0 % of the Basic Sale Price Rs. 75,000/Rs. 1,50,000/-

11. Sale promotion strategy used: in sale promotion strategies they used:
Advertisements, Dealer development, hoarding and boarding, In print media they used all local newspaper like Amar ujala, Danik Jagran,Hindustan and times of india etc and they frequency of print media is 4 times in months. The total budget for marketing the Sushant Taj city is 30 lacs for a month

12. Average sale per month: they sale 50-60 units per month
Direct: 50% of total sale Indirect: 50% of total sale

13. Average footfall in month: there is 300 customer come and among them 200 come in
their sanjay place office, Agra office and remaining footfall is on their site

14. Active channel partner in and around Agra: they 7 channel partners in Agra and 5
outside the Agra

57 | P a g e

CHAPTER-5 RESEARCH METHODOLOGY

58 | P a g e

RESEARCH DESIGN
A Research Design is the framework or plan for a study, which is used as a guide in collecting and analyzing the data collected. It is the blue print that is followed in completing the study. The basic objective of research cannot be attained without a proper research design. It specifies the methods and procedures for acquiring the information needed to conduct the research effectively. It is the overall operational pattern of the project that stipulates what information needs to be collected, from which sources and by what met. This chapter has been divided into Research design, Sampling plan and Data collection methods and sources. Each section gives the complete description of the things included in it. In the sections, the topic related to particular section is very clearly written to enhance the understanding of the concepts.

SAMPLING
Due to a large number of Builder and developer at Agra and around, the analysis of real estate sector is restricted to10 builder and developer. These builder and developers are enjoying goodwill in Agra and around

SAMPLING DESIGN
Sampling Unit 14 parameters related to real estate project Sampling Size- 10 developer and builders

Type of Data
The data collected is Primary data and Secondary data which is both quantitative and qualitative data,the primary data is collected from survey and secondary from internet and various sources.

Data Collection
Data was collected by doing survey by visiting the city offices , actual sites and site offices of

different real estate builders and developer across agra and around and getting the questionnaires filled through them. Beside these I also approached some brokers in Agra.

59 | P a g e

CHAPTER-6 DATA ANALYSIS AND INTERPRETATION

60 | P a g e

INTERPRETATION AND ANALYSIS: For the interpretation and analysis I used

SWOT analysis and comparison sheet which I made on the basis of data of different competitors The swot analysis and comparison sheet are at the bellow

SWOT ANALYSIS SUSHANT TAJ CITY AGRA

Strength

Opportunity

Brand name of ANSAL API Largest township in Agra The various products offered in the Sushant taj city(in one project) like flats, built-up, plots and floor all are provided with exclusive features like Sample houses are ready Underground electricity and water supply. Well planned sewerage system. Rain harvesting facility. Exclusive club, stadium and restaurants and food courts. Hospital, nursing home and schools with in the township. Large commercial area for shopping experience. Landscaped gardens, parks and play areas. Mahesh bhupati tennis academy The project/layout of township is U.P government/ADA approved.

The payment plans are convenient for customer because Anasl API giving down payment as well as Construction linked plan to their customer. Easy loaning facility is provided by LIC housing finance limited. Oriental Bank of Commerce. Targeting wide set of customers from small income group to big investors. Apartments and flats providing comfort and convenience at reasonable prices. Ansal API must increase no. of channel partners which will stimulate the sale

Weakness
Township is not still connected by master plan road. Other small developer like Nalanda,Anupam,hrc etc provide all products at nearby same price and at prime location because their projects are very small as compare to Sushant taj city and they also hold good name

Threats
The small local builders have a larger market share and they provide small independent houses, flats, plots and floors at the nearby price in better location with well connected roads and easy accessibility to basic amenities within the city. New competitor Jaypee group is also

61 | P a g e

in Agra Nearby 3 years are the time limits for completing the construction work. Ready to use customers are not convinced with the slow development on the site and majority of them is of the opinion that this project will take more time for completion. Unable to give customers possession of plots from last 4 years which has created dissatisfaction in the minds of existing customers. A very little appreciation in the prices has lowered the customer interest Less no. of channel partners in Agra and around Less no of hoarding and boarding Nearby project and also on Agra and around

planning to launch a township at kuberpur on Yamuna expressway at Agra which will biggest treat Proposed Yamuna expressway is far away from our township Local builder like Manglam, Deeksha, Aperna,hrc Viskarmaand Sankar ect are developing their group housing at shastripuram and nearby area which attract lots of our prospective customer because all the site are on prime location Few developer like TDI ,jaipuria etc have been giving good competition

INTERPRETATIONS:
By SWOT analysis and comparison sheet of different competitors I interpret as bellow: 1 Only Sushant Taj city is integrated township which will give a new lifestyle to Agra in future not any other. 2. Sushant taj city provide all amenities to their customer which are not provided by other developer in a single project 3. Ansal API Charging higher EDC charge (Rs.445 sq.mtr) than other builder in Agra and around 4.Sushant Taj city PLC charge are less which is extra benefit offered by ANSAL API to their customer 5. Plot rate revision time is less(3 months) as other competitors and ANSAL API increase their prices more than as other competitors. 6. Sushant Taj city provide all product of real estate which are not provided by any other developer in Agra
62 | P a g e

7. Less no. of hoarding and sign boards have used by Ansal API for Sushant Taj city in Agra 8. Less no. of channel partners (Reason: Ansal API strategy of taking Rs.25000 as a security amount from broker ) and other builder doesnot have any such strategy in Agra. 9. Only one proper connectivity(Delhi-Gwalior bye pass road ) so there is need of more connectivity or master plan road 10. Sushant taj city have good customer conversion ratio nearby 20%( total customer visit is 5060) which show the good demand of Sushant taj city in Agra and which only possible because of amenities within the project and feasible and flexible payment plan and good marketing professionals

63 | P a g e

CHAPTER-7 FINDINGS

64 | P a g e

FINDING
By studying Sushant Taj city and other developer and market scenario I have found follow thing or realize bellow: 1. sushant taj city need more connectivity immediately because at present Sushant Taj city have only one proper connectivity that is Delhi- Gwalior bye pass road connectivity 2. In Agra there are lots of small builders they have been giving good competition to Sushant taj city because they have personal grip at their local market 3. Small builder building their products at every corner of Agra and give limited amenities and sale their products at low price 4. Sushant Taj city need more hoarding and sign board in Agra and around for making public more aware about sushant taj city 5. sushant taj city need more channel partners 6. sushant taj is a unique township on itself in Agra and which will offer new lifestyle at Agra in future 7. Sushant taj city provide all amenities which are the need of modern lifestyle 8. Ansal API should decrease the rate revision time in plots

65 | P a g e

CHAPTER-7 LIMITATIONS

66 | P a g e

LIMITIONS
The limitations are as bellow: 1. Developer not give the accurate data about their project and they only try to ignore the surveyor 2. Most of data is outdated which developer give 3. Developer only tell about the plus points of their project and weak points of their project 4. Brokers are also not give right information and data 5. Time period for study is less because in Agra there are many builder 6. In actual there is no comparison of Sushant taj city with other developer project in Agra

67 | P a g e

CHAPTER-8 CONCLUSION AND RECOMMENDATION

68 | P a g e

CONCLUSION AND RECOMMENDATIONS:

Sushant taj city is 500 acres integrated township which is unique in itself but after doing comparison of sushant taj city with other builder project I conclude the following things as bellow: 1. sushant taj city is a unique integrated township project at Agra which provide all amenities to their customer 2. Sushant Taj city need more hoarding and sign board in Agra and around for making public more aware about sushant taj city 3. sushant taj city need more channel partners in Agra and around 4. Need to fast the development work on the project which is at slow speed 5. Only one proper connectivity(Delhi-Gwalior bye pass road ) so there is need of more connectivity or master plan road and company should immediately should take action about this issue 6. Ansal API should decrease the rate revision time in plots and amount of increase price ETC

QUESTIONAIRES:
For this study I used the given bellow questionnaire for data collection as surveyor:

Questionaires.
1. Name of company. 2. Number of project launched by company 3. Category of the project on following parameter Pre-launch Launched
69 | P a g e

Project in-progress 4. Name of project 5. Location of project 6. Type of product in different categories: Residential Commercial Service segment Question: Types of residential product? Price with Size of both residential and commercial product?

7. Amenities/facilities within project: Question: Name of amenities? 8. Price and Rate revision: Question: Time duration of rate revision? Discount? Percentage of rate revision? 9. Payment plan: Question: Type of plans used by developer 10. Connectivity/ transportation: 11. Number of projects in Agra and around Question:
70 | P a g e

In Agra? Outside? 12. Preference location charges if any Question: Yes No If any then how much 13. Approval authority for project? Agra authority of development Any other If any then name.. 14. Procedure adopted by competitor for registry. 15. Sale promotion strategies used by competitor: Question: Type of media used? Advertisement budget? Frequency of advertisement? 16. Average sale per month of competitor: Question Direct? Indirect? 17. Average foot fall in month. 18. Channel partner-active brokers in and around Agra: Question: Number of channel partner in Agra and Outside?
71 | P a g e

BIBIOGRAPHY
BOOKS: Kothari, CR, Research Methodology WEBSITES: different real estate websites

72 | P a g e

73 | P a g e