Mobility Manifesto Transforming The Enterprise

Mobility Manifesto: Transforming the Enterprise Published by Sybase, an SAP Company One Sybase Drive, Dublin, CA 94568-7902 U.S.A.
To order copies of the Mobility Manifesto, or to download the iBook or PDF, go to: www.mobilitymanifesto.com Copyright 2012 Sybase, an SAP Company. All rights reserved. Sybase and the Sybase logo are trademarks of Sybase, Inc., or its subsidiaries. indicates registration in the United States of America. SAP and the SAP logo are the trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other trademarks are the property of their respective owners. Library of Congress Cataloging-in-Publication Data Sybase, an SAP Company Mobility Manifesto: Transforming the Enterprise / edited by Eric Lai p.cm. ISBN 978-0-9832020-9-7 1. Enterprise mobility. 2. Business transformation. 3. Mobile applications. 4. Management. Library of Congress Class and Year: TK5103.2 .H84 2011 Library of Congress Control Number: 2011939073 Printed in the United States of America Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.
Contents
sTirring The mobile VangUarD
06 08 14 18 20 23
04one parT
niversalDeclarationofWorkers U MobileRights. owMobile-SavvyIsYourCompany? H romCommand-and-Controlto F Unwired:aTimelinefromMainframe toMobile. nfamousLastWords. I hatsTired,UnwiredinMobility. W heFiveTypesofMobileWorkers. T
Workers expect more in the mobile era: more choices, greater freedom, and empoWering technology at their fingertips. Companies that fail to embrace the new rules of m-business risk losing their talent, their customers and, eventually, their ability to exist.
52 54
FearofFailure. KnowItAll:AChecklistfor CompaniesContemplatingthe GreatLeapForward.
PlatfoRMs 71 ThePriusofMobility:HybridApps
willDriveEnterprisesForward.
75 78
tYourService:Manageyour A MobileDevicesintheCloud. MobileApps:ToBuildorBuy?
56Three parT
TacTics for TransformaTion
DeViCes 58 BringingItOn:EmployeeDevices
areFloodingtheWorkplace. HowtoDeal.
aPPs 81 85 87
edaltotheMetal:ADozenWays P thatAppsAccelerateM-Business.
ItsanApp,AppWorld. hatsanEnterpriseAppStore? W AndWhydoINeedOne?
26Two parT
sTraTegies for sUccess
28 34 48
Mobility:WhyHere.WhyNow. TheBig,BigOpportunity. TheFourElementsofMobility.
92
Acknowledgements.
61 63 65 68
es,TabletsAreAsGoodasPCs. Y HeresWhy. HelmetandShorts:WhySecure A EmailisNotEnough. MobileSecurity:Easier. Harder.Different. GoingFreeRange:HowITis EmbracingConsumersand ViceVersa.
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Workers expect more in the mobile era: more choices, greater freedom, and empoWering technology at their fingertips. Companies that fail to embrace the new rules of m-business risk losing their talent, their customers and, eventually, their ability to exist.
STIRRING THE MOBILE VANGUARD
uniVeRsal DeClaRation of WoRkeRs Mobile RiGHts
it manager versus employee. cio versus line-of-business manager. cto versus developer. This class struggle has defined the history of enterprise technology. In the command-and-control era, the technocrats held nearly invincible power over the plebian workers. They dictated what software and hardware employees would use, and how they would use it. The result? Workers shackled to slow, ugly hunks of plastic and metal, their productivity dulled, along with their spirits. That era is over. Ubiquitous and affordable mobile technology is breaking the chains that bind workers everywhere. THIS UNIVERSAL DECLARATION OF WORKERS MOBILE RIGHTS is a manifesto for this new age. Join the mobile movement, and become part of the revolutionary vanguard that helps transform your organization, according to the new rules of this new epoch:
2.
No distinction shall be made on the basis of rank or organization. It is the inalienable right of every worker to the means of production that will allow him or her to be good at his job. From the mailboy to the CEO, in a startup or Fortune 100 corporation, all can benefit from the force-multiplier effect that mobility will have on their output. There is more than one route towards mobility. Companies may issue these devices, or they may allow employees to bring in their personally-owned smartphones and tablets. Only in this way can workers be released from the manacles that restrain them and their productivity, and bring greater glory to the organization. Employees and organizations must march toward mobile activation together. Whether the device is owned by individual or company, both parties have a common interest in ensuring that company data is managed and secure. At the same time, no employee shall be subjected to arbitrary invasion of his privacy. Mobile devices will inevitably
bring together the corporate and the personal. Whether this device is owned by company or worker, individual data must remain inviolable from the employer.
6.
3.
Workers should not settle for inferior, inconvenient technologies merely because they are corporate-sanctioned. Wherever it makes sense, mobile workers should be empowered to choose their own tools. For in this new age, workers know better what helps them run better. Technology alone is not enough. Deep transformations, the kind that enable enterprises to turbocharge output, jumpstart revenue growth and leapfrog competitors, require a commitment to overhauling existing workflows and processes. This requires support from the highest levels of an organization, from managers who grok what it takes to be on the right side, rather than the wrong side, of history.
7.
4.
1.
All workers are born free and equal. It is the tools of past eras that have enslaved them. Release them from the manacles that restrain them and their productivity.
5.
So rise up, brothers and sisters of the executive and IT departments! A mobile workforce is only the foundation to a more agile, productive, efficient and world-class organization. To those who choose the righteous path, a glorious mobile revolution for all awaits
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HoW Mobile-saVVy is youR CoMPany?

take this not-serious quiz to find out.
earlYThaT mobile phones mobile werenT all
1. Do you have a smartphone or a tablet? Yes, a smartphone. (+5)
4. And IT is aware of all this? Yes. (+10)
Yes, a tablet. (+5) Yes, both. (+10) No, neither. (+1)
What they dont know wont hurt them. (+1) Hold on a sec while I go wake them up and ask. (-1)
7. Who owns your device/s? I do. (+10)
My company does. (+5)
Are you going to tell IT about the e-mail thing? (-1)

8. If you own it/them, does your company pick up any of the costs? No, the cheapskates. (-1)
2. If smartphone, how smart is it? It won the Scripps National Spelling Bee. (+5)
5. Hypothetically speaking, if IT doesnt know, what would they do if they found out? Fire me. (-1)
Smarter than your genius cousin. (+5)
Do you mean smart as in intelligent, or smart as in stylish? (+10) Not smart. I need an upgrade. (+1)
3. Can you get your company e-mail on your device/s? Of course. (+10)
Tighten down the screws on the company network. (+5) Shrug. (+1) Help me set it up the right way. (+10)
Yes, they cover some or all of the purchase price. (+1) Yes, they cover some or all of the monthly service fee. (+5)
Yes, they pay for the whole enchilada. (+10)

9. If you own it, did you get to choose the device you wanted, or did you have to pick from a list? My choice (+10)
6. Can you access enterprise apps from your mobile device/s? Thats what makes it/them so useful. (+10)
Of course not. Its against company policy. (+5) (Ahem.) No. (+1) Did someone tell you to ask me that? (-1)
Ha! Thatll be the day. (+1)
If by access you mean look at, like a child outside the window of a candy store then yes. If you mean actually use, then no. (+5)
Picked exactly what I wanted from a list. (+5)
Picked the least of several evils from a list. (+1) I got what I wanted, and then pretended like I didnt know there was a list. (-1)
Again, did someone tell you to ask me this? (-1)
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16. From the following list, select all the places where youve done work from your mobile. A coffeeshop. (+5)

18. When your device goes on the fritz, you: Accidentally break it so you can get a new one on the companys dime. (-1)
The airport. (+5) The beach. (+1)
Turn it off and back on again, which usually clears up the problem. (+10) Call help desk. They always help. (+5) Call help desk over and over again until they show up at my desk, because they ignore me otherwise. (+1) tAlly your ScorE
Above 160: Exemplary Your company is so hip to mobility, wed like it to be our case study. 135 - 159: Ahead of the Pack Pat your IT department on the back. It sounds like your CIO is plugged in, and making a concerted effort to support mobile workers, but theres still some room for improvement. 90 - 134: Steady as She Goes Your company is on Mobilization Road, but has a way to go to wring out full benefits. A governance policy is probably in order, as are the security and administration features available in mobile management software. 50 89: Lagging Behind Scoring somewhere between Clueless and Draconian, your company needs to get with the program. Password protection, secure company email and allowing more devices are good places to start. Under 50: Accident Waiting to Happen Your company is operating in the Mobility Danger Zone. Its time for IT to recognize that Denial is more than a river in Egypt, and that company data is already at risk.
In bed. And they wonder why we dont use video chat. (+10) The dog park. (+5) My in-laws. (+1)
The golf course. (+5)

17. Do you email, instant message or text your colleagues when youre in the same room? Never. Face-to-face interaction is always more satisfying. (+1)
10. At your company, who can bring their own device? No one. (+1) Anyone with the chutzpah to flout official policy. (-1) Just the suits. (+5) Everybody: delivery truck drivers, CEO, admins. (+10) 11. How often do you have to change the password on your device/s? Password protection is for wimps. (+1)
13. What does remote wipe capability mean? Do not use that kind of language in the workplace! (+1)
When the touch screen gets really dirty, you can clean it from across the room? (+1) Im pretty sure its something to do with security. (+5) IT can permanently erase everything on my phone if I lose it. (+10)
14. Whats an enterprise app store? Beats me. (+1)
Youre just mad that you cant text as fast as me. (+5)
Just making sure everyone is included, and has conversations in writing for future reference. (+10)
Whenever the things lock me out and force me to. (+10)
Never. I use the same PIN for my voicemail, ATM card and phone, and if I ever changed it, Id be completely incapacitated. (+5)
12. Does your company have a mobile governance policy? A what? (+1)
Someplace where I can download Angry Birds for free. (+5) Is this a Star Trek reference? (-1) That company web site where I download all the apps I need to do my job. (+10)
15. On a business trip, you leave your phone in a cab. You: Swear. Loudly. (+1)
uses for a home telephone

Locating your mobile phone Talking to a machine Talking to a human
Yeah, but Ive never read it. (+5)
Yes, I got a copy when IT set my phone and tablet up on the company mobile device management platform. (+10)
Threaten the dispatcher bodily harm if they cant deliver it to you before your plane leaves. (-1) Use Find My Phone to locate it. (+5) Email IT from my tablet and tell them to lock it immediately. (+10)
Source: GraphJam.com
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There are more mobile phones Than TooThbrUshes (5b Vs 2.2b)
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STIRRING THE MOBILE VANGUARD tiMeline fRoM MainfRaMe to Mobile

calculator by modern standards, ENIAC still takes up 1,000 square feet of floor space.
fRoM CoMManDanD-ContRol to unWiReD: a tiMeline fRoM MainfRaMe to Mobile

technology is Getting smaller, More Powerful and More liberating.
1939
heWlett-packard is founded. Its first product? An oscillator for making sound effects in the Disney film Fantasia.
1946 ENIAC debuts. A mere super-
1945
First pager debuts in New York City.
1951
1952 Computer beats man: UNIVAC correctly predicts presidential winner over opinion polls. 1960 AT&T designs first commercial modem. Phoning home is never the same again. 1965 Digital Equipment Corp. release $18,000 PDP-8 mini-computer 1/5 the price of IBM 360 mainframe
image: Digital Equipment Corp
MIT researchers experiment 1956 with first keyboard for computers. Typing instructors rejoice.
image: AT&T
IBM captures 1961 81% of computer market. Amtrak offers pay phones 1969 that work on train while it moves. Technology later used in cell phones. Bell Labs creates UNIX operating system.
1971 AT&T applies to FCC to offer cellular service. The first CPUthe Intel 4004 debuts. It has 2,250 transistors and performs up to 90,000 operations/second. 1979 NTT launches the first commercial
Motorola engineer makes 1973 first mobile phone call - a prank call to a rival at Bell Labs. Bob Metcalfe invents Ethernet.
image: Copyright 2007 David Monniaux
1945
Grace Hopper records the first computer bug a moth stuck between the relays.
cellular network (1G) in Japan. Researchers discover the worm. Designed to use computers more efficiently, the worm instead becomes network kudzu.
The Apple II is an 1977 instant success.
1980
image: Rama & Muse Bolo
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tiMeline fRoM MainfRaMe to Mobile
computer starts throwing out executive backs everywhere. IBM releases IBM PC.
image: Tomislav Medak from Flickr
STIRRING THE MOBILE VANGUARD tiMeline fRoM MainfRaMe to Mobile

1980
FCC approves AT&T 1982 application to offer cellular service. Microsoft announces Word. 1983
1981 24 lb. Osborne I portable
2000 2000 Ericsson releases R380, the first device marketed as a smart phone. Dot-com bubble bursts. 2002 Handspring releases Palm Treo; RIM releases BlackBerry.
image: Stephen Foskett
WAP phones emerge, 2001 but fail to take off. Dell tops Compaq as PC market leader.
PC Jr. released. Fates quickly diverge.
1984 Macintosh and IBM
1987 Toys for yuppies: Motorola releases DynaTac 6000XL carphone.

accessory for teens. Tim Berners-Lee develops HTML, turning Internet into World Wide Web.
Microsoft releases 1985 buggy Windows 1.0.
Verizon launches 2003 3G network in US.
1990 Pagers become fashion
SimCity videogame is released.
1989
1992 IBM releases the Simonin retrospect, the first smartphone. It has a calendar, address book, e-mail and fax capability. 1994 Jerry Yang and David Filo start Yahoo, originally called Jerrys Guide to the World Wide Web. 1997 Xcellenet releases precursor to Afaria, the first mobile device management software. 1999 Global mobile phone shipments hit nearly 300 mln, already 2.5x the size of the PC market.
The first GSM (2G) 1991 network launches in Finland, featuring digital instead of analog transmission. Linus Torvalds releases Linux. Mosaic Web 1993 browser released.
2004 HelloMoto: Motorola RAZR debuts. In rubble of dot-bomb, Web 2.0 startups like Facebook emerge. 2007 Apple introduces
Global mobile phone 2006 shipments hit 1 billion. Muchreviled Windows Vista debuts. 1.2 bln text messages sent 2008 in 4 hours after Barack Obama elected president. Quarterly laptop shipments pass desktops for first time. iPad debuts; Apple 2010 App Store hits 6.5 bln downloads. Apple passes Microsoft in market cap. PC game sales drop 10% in the U.S., hit by consoles and mobile games.
iPhone. HP overtakes Dell in PC market.
Motorola StarTAC released. 1996
RIMs Inter@ctive 1998 Pager 950 debuts. Sergey Brin and Larry Page found Google.
2011 5 bln mobile subscribers worldwide; children more likely to own mobile phone than book. Steve Jobs introduces iPad2 and declares death of PC.
Apple App Store hits 15 bln downloads.
2000
2020
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experts once Doubted laptops as Much as tablets. Really.
infaMous last WoRDs

LOL!
LOL!
time has a Way of making predictions about technology sound ridiculous. Remember these choice quotes? Bill Gates: 640K ought to be enough for anybody. Ken Olsen, founder/CEO of Digital Equipment Corp.: There is no reason for anyone to have a computer in his home. Here are some more rants from back in the day against portable computers that sound equally absurd today. Just remember them next time you hear someone else dismissing the usefulness of a smartphone or tablet.
If youve got more money than good sense, you may want to try a portable computer: laptop, notebook, whatever. My advice? Forget it My objections? Lousy ergonomics [cramped keyboards and nonstandard location of arrow keys, for example]The display is, of necessity, small and usually monochrome [unless youre willing to spend a ton of money for color). And Slow doesnt begin to cover it. Dollar for dollar, you get about twice as much performance from a desktop. - From PC Pilot, The Complete Guide to Computer Aviation, by Scott Smith, 1994. Unfortunately, most notebook computers are not, as yet, capable of true word processing. - From Creative Computing, January 1984. Laptops have less-than-ideal screens. Your friends may start calling you Squint Eastwood behind your back. - From Compute!, August 1991.
Id hear the whispers in the hallway: If the Good Lord had intended Adam and Eve to have portable computers, he wouldnt have given them an Apple. - From Memoirs of an Osborne by David Nimmons. While regular desktop PC systems have always been and likely always will be the way that most people buy PCs, notebook PCs (also called laptops) have become very popular in recent years. At first they were almost exclusively the province of big business high rollers due to their very high cost. Now the cost of some notebooks PCs has come down dramatically, and they have really entered the mainstream. Many people use a notebook as their only PC today, and for some they offer advantages that make them very worthwhile. However, notebooks also represent a trap that far too many people fall into. - From PCGuide.com, 2001.
boston scientific plans to deploy 100 apps on iPad by the end of 2011.
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WHats tiReD, unWiReD in Mobility
WHats tiReD, unWiReD in Mobility

TIRED: Phone charger UNWIRED: T-shirt Phone Charger WhAt? Created in, where else? Japan, the t-shirt contains piezo-electric film that converts sound, especially bass vibrations, into electricity. Perfect gear for your next rap or thrash metal concert.
TIRED: Paperless Office UNWIRED: Paperless Cockpit WhAt? Alaska Airlines and American Airlines are putting flight manuals on iPads for in-flight use by pilots. This saves weight and space in cramped cockpits, making it much easier to consult that crucial Landings 101 chapter in Airline Piloting for Dummies.
TIRED: Secure Mobile E-mail UNWIRED: Secure Mobile Device WhAt? Theres a reason why they call it a smartphone: besides e-mail, it runs enterprise apps, stores confidential downloaded corporate data and more. Treat it like a dumbphone by protecting only the e-mail, and youll soon see whos the real dummy.
TIRED: CrackBerry UNWIRED: Workweek Creep WhAt? You thought e-mail on your BlackBerry was consuming enough. Obviously not: two-thirds of Americans sleep with their smartphones (next to their bed, natch). Distracted by constant connectivity at work, were forced to catch up at home on evenings and weekends, thus tearing down the remnants of the walls between our work life and personal life.
TIRED: Consumerization of IT UNWIRED: IT-ization of Consumer WhAt? Revenge of the Nerds was an 80s movie where the nerds, unbelievably, trounced the cool kids. The real Revenge of the Nerds? That todays mainstream youth is as tech-savvy as the 80s computer geek. The implication? That a Bring Your Own Device policy will be cheaper to support and easier to deploy than your pointy-haired IT manager might think.
TIRED: Antisocial UNWIRED: Airplane Mode WhAt? When someone cuts themselves off from the world by turning off their smartphones or not logging on to Facebook. Usually occurs after a breakup or a rough work week. Wilhelm went into airplane mode for three days after Leisl dumped him.
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WHats tiReD, unWiReD in Mobility (ContinueD)
TIRED: Writing Mobile Apps UNWIRED: Writing Mobile Apps Once, Running Them Everywhere WhAt? Supporting multiple platforms is a given in our post-BlackBerry only world. But rewriting apps is a drag; why not use a Mobile Enterprise Application Platform (MEAP) that lets your developers create those apps just once? That saves everyone valuable time, money and hassle.
TIRED: Freshen up UNWIRED: Freshen Up (Digitally) WhAt? Excusing yourself from company meeting to cure burning desire to check e-mail or harvest virtual crops on your smartphone.
TIRED: The Cloud UNWIRED: Mobile Device Management in the Cloud WhAt? With software-as-a-service, its never been easier and cheaper for your company to start securing and managing its smartphones and tablets. So no excuse for your IT manager.
tHe fiVe tyPes of Mobile WoRkeRs

What type are you?
byte me
Email a CodgEr, and hE or shE will Call you baCk on your dEsk phonE to disCuss.
mobile Workers, like snoWflakes, are unique. All the same, its easy (and fun) to pigeonhole ourselves into the following five stereotypes. 1. thE iMpEriAl GEEk Imperial Geeks sport an assortment of the latest, greatest devices on their holster belts, and they prefer to set themselves up on the company network because they dont think the IT department does it right. These are the types who spend the weekend hacking (for fun), and come in on Monday having posted three new mobile apps in the Android Market to prove it. Sneakers, jeans and funny t-shirts are standard attire for both male and female specimens. Get on a Geeks good side, and you may be able to sponge some black market tech support, but dont let them talk you into jailbreaking your smartphone and converting it to Linux.
TIRED: Hand Me Down UNWIRED: Hand Me Up WhAt? When the younger generation in a family adopts and abandons still-working technology that they end up passing on to their elders. My HP desktop is only 2 years old, but I dont use it anymore since I got an iPad, so I gave it to my Nana.
TIRED: App Stores UNWIRED: Enterprise App Stores WhAt? Do you buy office supplies at Staples yourself, or pick them up from your companys purchasing department? Exactly. Which is why an enterprise app store really a self-service portal for workers to get the apps they need is such a no-brainer.
TIRED: Getting the Last Word In UNWIRED: Last Texter WhAt? A friend who, either through intention or obliviousness, sends you a meaningless text after the obvious end of a conversation. In mtg, dont text. k
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2. thE FlASh
If The Flash wears the Rolex or the five-carat diamond on the left, they make sure to show off the iPhone bling on the right. That way, youll be impressed from any angle. The Flash is a high-ranking executive, topproducing salesperson or rising star, usually found confidently striding, tablet in hand, to or from a very important meeting, the golf course, or a very important meeting on the golf course. Flash-onistas have the sway to push the company more toward enterprise mobility to support their own requirements. The gold cufflinks, designer power suit, Italian spike heels pumps on the ladies and British oxfords for the gents combine with jealousy-inducing shiny new gizmosand dont forget the top-of-the-line Bluetooth earpieceto project the look of success. 3. thE EAGEr bEAvEr Well-meaning and enthusiastic, these fresh-faced youngsters just cant wait to
make their impression upon the world. They started using the Internet in elementary school, got their first cell phones at age 10, and have never taken lecture notes on paper. They do Facebook, Twitter, LinkedIn, MySpace, Groupon, Foursquare AND Zynga, sometimes all within the same afternoon. Their sharp eyes see that the people at the top of the corporate food chain use their mobiles for work, so Eager Beavers are determined to do the same, even if only by appearance at first. Identify this type by the look of his or her selfprocured smartphone (read: mom and dad bought it). Though relatively new, the paint
and shine may be worn off from frequent use, the outside emblazoned with stickers (primarily women), and the storage space maxed out with games (primarily men). 4. thE ME too The Lemming of the corporate world, Me Toos go mobile because everyone else is doing it. They dont really know their way around a smartphone, but that doesnt stop them. Me Toos hate the thought of being left out even more than they hate the idea of having to troubleshoot their own technology issues. If they bring their own mobile to work, itll be one from the company-approved list, and wont have many interesting or fun apps on itunless everyone else has them (hello, Angry Birds). Because blending in is their chief concern, Me Toos are more difficult to spot in the corporate landscape than other typesthough generic khaki pants and light blue buttondowns are reliable clues.
5. thE codGEr
Well, fine. Codgers will go mobile, as you say, but theyre not going to act like theyre happy about it (even if they secretly are). Though they insist it still works just fine, the cell phone they carry may look like a device from the original Star Trek TV series, with multi-colored buttons and an extendable antenna, and seem to require that they yell when they use it. Email Codgers, and they may either call you back (on your desk phone) to discuss, or print out your message and bring it over to your desk so they can point to specific confusing acronyms (e.g. IMO, LOL) with a shaky finger. Texting? Fuggetaboutit. Cardigan sweaters, reading glasses on a chain, flyaway gray hair, two-day stubble on the men and dedicated office slippers are popular attire for Codgers. Though note that they can be of any age.
thE lEmming of thE CorporatE world, mE toos go mobilE bECausE EvEryonE ElsE is doing it.
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STRATEGIES fOR SUccESS

aCCording to abErdEEn group, 75% of CompaniEs havE bring your own dEviCE poliCiEs.
Rather than applying the stick, General Mills used a carrot, deploying iPads equipped with a mobile version of SAP CRM to 200 of its reps. The iPads portability and user-friendly interface encourages reps to enter CRM data on the spot. That enables General Mills to get near-real time data on what is and what isnt selling, so it can more quickly and efficiently replenish customers. And that is driving both increased sales, as well as increased profits. Why Mobility iS brEAkiNG throuGh todAy The time is now ripe for a variety of reasons. Equipped with dual-core processors, fast memory and storage, and surprisingly sharp displays, smartphones and tablets now outperform many PCs, especially when judged by performance per pound. Enterprises are embracing them as a way to augment, and sometimes even replace, desktop and laptop PCs. Fifty percent of organizations are deploying tablets or plan to support them, according to VDC Research. The difference is not only in the number of devices now inside the firewall, but the variety. Several years ago, BlackBerry reigned inside the enterprise, their dominance only slightly challenged by Windows Mobile phones. But the rise of iPhones and Android smartphones part of the greater Consumerization of IT trend has employees demanding to use their powerful personal devices for work. Companies that wouldve once closed the door on employee-owned devices are now letting them in, driven by a desire to cut down on capital expenses as well as appease their workers. According to Aberdeen Group data from late 2010 and early 2011, 75% of companies have Bring Your Own Device policies. According to VDC, enterprises will support 125 million individually-owned smartphones by 2014. Another difference is bandwidth. In 2001, Wi-Fi was a rarity, and WAP-enabled cellphones puttered along at 14.4 kilobits per second. Fast-forward a decade. Wireless bandwidth is now copious and ubiquitous. brEAk oN throuGh Devices and bandwidth are important preconditions for a mobility strategy. But what
Mobility: WHy HeRe. WHy noW.

M-business is transforming how enterprises operate, just as e-business did a decade ago. so are you in, or out?
a picture on the front of the Wheaties cereal box has long been one of the most coveted honors an american athlete can earn. So it was only natural that when the Breakfast of Champions maker, General Mills, began to investigate how mobility could speed up the work of its sales representatives, it gave its initiative a nickname that would daunt even an Olympic star: the three-minute mile. Until late 2010, sales reps from the 145-yearold Minnesota food manufacturer had a routine, verging on a rut: Go out and gather information from bakeries, restaurants and other General Mills customers, and then wait until the end of the day, or even the end of the week, before keying in that transaction and inventory data. General Mills wanted its reps to do better. Fresher customer relationship management (CRM) data could translate into fresher deliveries of baked goods and other General Mills products. That in turn could translate into even higher sales and profits for the $15 billion-a-year company.
General Mills is one of an increasing number of enterprises that has embraced mobility. Theyre deploying smartphones and tablets en masse or letting employees bring in the devices of their choice. Theyre also mobilizing apps and workflows that not only boost efficiency but also help reap financial rewards. And thats helping them transform their processes and leapfrog complacent competitors. This isnt the first try at bringing mobility into the enterprise. In the aftermath of the dot-com crash, vendors also briefly tried to push mobility solutions, with little success. In retrospect, its obvious that it was far too early. The phones at the time were bulky and weak, the software, based on Wireless Application Protocol (WAP) technology, was crude, and the networks were cripplingly slow.
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about the next phase actually empowering workers by deploying business apps? While there has been no shortage of mobile apps that involve launching irate avian creatures or raising simulated farms, serious business apps beyond e-mail and calendaring have been far harder to find in the past several years. Enterprises have resorted to building their own, using mobile enterprise application platforms (MEAPs). MEAPs provide tools and middleware to ease app development, namely the ability to write in high-level languages such as Java or .Net, and translating that code to run on multiple platforms with minimal tweaking key in this era when employees are as likely to carry iPhones as BlackBerry as Android-based Samsungs. Any high-tech veteran remembers how the client-server market in the 1990s exploded after software vendors began delivering packaged server software, shifting the market away from expensive custom development. Expect the mobile market to do the same. The winner? As with the client-server market, it will be enterprise customers. thE roi oF Mobility A decade ago, whether or not to embrace e-business was the decision that separated innovators from laggards, the survivors from the dinosaurs. Today, the make-or-break decision is around whether to embrace m-business. And that requires an enterprise mobility infrastructure, everything from devices to bandwidth to apps to new processes.
Impact of a 10% Improvement In data qualIty and sales mobIlIty on return on equIty
218% 212% 210% 200% 168%
Electric/gas services Telecommunication
154%
142% 106%
Wholesale
Air transportation
Commerical bank
105%
Insurance
96%
Credit institutions
Petroleum
Retail
Source: University of Texas Business School, Nov. 2010
whilE thErE has bEEn no shortagE of mobilE apps that involvE launChing iratE avian CrEaturEs or raising simulatEd farms, sErious businEss apps havE bEEn a rarity until now
For all of attributes that MEAPs deliver, custom development remains relatively expensive and labor-intensive for most organizations. But enterprise software vendors are rushing to the rescue, delivering off-the-shelf, packaged mobile apps and connectors to their server apps. These are less expensive and faster to deploy than custom apps.
Most IT leaders today recognize this. According to a survey of 2,803 IT decisionmakers by Forrester Research in September 2010, nearly two-thirds said that expanding use of mobility technology is a high or critical priority for the next 12 months. Of course, leading the pack is never an inexpensive strategy. But there is evidence that being aggressive will pay off in spades. According to a November 2010 study of 150 Fortune 1000 firms by the University of Texas at Austins business school, a 10% improvement in data quality and sales mobility was correlated with a 16% increase in a companys Return on Equity (ROE). In other words, firms that cleaned their data and then made it available via smartphone or tablet to their salespeople could increase their net income by an average of $65.7 million per year.
And what was once defined as an aggressive mobility strategy has shifted quickly. According to a January 2011 survey of U.S. and British IT managers by Kelton Research, nearly four out of ten enterprises plan to support 5 or more mobile platforms by the end of 2011. One out of five UK/US enterprises expect to deploy 20 or more mobile apps this year, according to Kelton, while 44% expect to deploy between 5 to 19 apps. loW-hANGiNG Fruit Sales force automation is the poster child for enterprise mobility. The market for field sales solutions was already worth $4.5 billion in 2010, according to VDC, and is expected to grow 12.4% annually until 2014. The reason? Because, simply, it works. According to VDC, the average organization that deploys mobile field sales solutions boosts its sales revenues 20-25% as a result.
apples app store reached 15 billion downloads in 3 years 9 times faster than McDonalds served the same number of burgers (sybase research).
Retailers like Converse, JC Penney, Nordstrom and Burberry are equipping associates with iPads as sales tools. So are luxury car makers like Mercedes-Benz and BMW, and pharmaceutical vendors such as Abbot Laboratories, Bausch & Lomb and Medtronic, which in some cases, are deploying thousands of iPads to their sales reps. Less glamorous, but even bigger than the demand for mobilizing salespeople, is the market for mobilizing field service workers. It was worth $8.7 billion in 2010, according to VDC, and is growing 11% annually through 2014.
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A good example is General Electric, which has deployed 2,000 iPads internally, many of them to utility service personnel who are using them to monitor GE transformers in the field. . Employees dont have to be racking up frequent flyer miles or gas loyalty points to benefit from mobility, however. For instance, many factories today equip their workers with Windows laptops in combination with walkie-talkie-type handsets to access and collect data on the shop or warehouse floor, according to Bob Parker, an analyst with IDC Corp. These same tasks could be accomplished more efficiently and at about the same price using a modern, appequipped tablet and/or smartphone, he said.

With the mobility industry still nascent, many enterprises are paralyzed by the confusing, fast-changing vendor landscape, according to a report by Technology Coast Consulting and Galvin Consulting. Specific complaints include:
In the next 12 months, about how many new mobIle applIcatIons do you expect your company to Implement?
21%
10% 27%
44%
None 1 to 4 5 to 19 20 or more
Less-than-ideal user interfaces from

custom-built apps;
General electrics Mobile Center of excellence has built dozens of iPhone/iPad apps that it hosts on an internal app store.
Meanwhile, enterprise software vendors are quickly strengthening the security and expanding the integration features of their offerings. And the device market is starting its inevitable shakeout. In a year, much of the smoke surrounding the smartphone and tablet markets today will have lifted, as the proverbial men are separated from the boys. Enterprises can certainly wait until that shakeout happens. But as seen above, opportunities abound for those firms who decide to invest in mobility today. Wait too long, and those opportunities, along with your firm, are at risk of disappearing. Just like the dinosaurs.
Excerpted from SAP Spectrum magazine. http://sap-spectrum.com
Inability to integrate data and software Too many hardware and platform
(operating system) upgrades for enterprises to deal with;
from multiple vendors at reasonable cost;
Source: Kelton Research, Jan. 2011
*Of those who expressed an interest to implement mobile applications in the next 12 months
Ongoing security concerns; High bandwidth costs, as carriers drop

flat-rate data plans. Are all of these legitimate pain points? Undeniably. But are they deep, throbbing hurts or temporary twinges? For most enterprises, the latter. For instance, MEAP vendors are quickly enabling their platforms to develop hybrid mobile apps offering the smooth experience of local apps as well as the true cross-platform advantages of a Web app. Hybrid apps also rely on Web standards such as Javascript, CSS and HTML5. Crucially, this enables the huge population of Web developers to join the mobile party from which they had until now been locked out.
a dECadE ago, whEthEr or not to EmbraCE E-businEss was thE dECision that sEparatEd innovators from laggards, thE survivors from thE dinosaurs. today, thE makE-or-brEak dECision is around whEthEr to EmbraCE m-businEss..
Thats the potential that motivated telecom equipment maker Tellabs to deploy iPads to its warehouse managers with an app that enabled them to approve customer orders faster than their laptops did.
In governments, tablet deployments are being justified on the savings in reduced paper usage alone. For these reasons, experts predict huge growth in apps tailored for specific industries. Take healthcare. Nearly a quarter (22%) of U.S. doctors used an iPad at the end of 2010, according to Chilmark Research. Another survey by the Healthcare Information and Management Systems Society predicts that 70% of U.S. hospitals will roll out iPads by the end of 2011. FEArS ANd pAiN poiNtS Compared to most IT projects, mobility deployments tend to be smaller and faster, and thus less risky from a budget/failure standpoint. Still, many enterprises remain on the sidelines, citing legitimate concerns around security, cost and lack of mobile expertise, according to Kelton.
iPhone and iPad users have an average of 48 apps on their devices; android users have an average of 35 (nielsen Co.).
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tHe biG, biG oPPoRtunity

How Mobility transforms. How We sell, service, Manage and operate
neW technology like mobility can instigate transformational change Within your enterprise. It can be a powerful spark, a mighty catalyst. But technology doesnt provide enough fuel for organizations starting to go down Transformation Road. To reach your destination, youll need vision, blueprints, and a dedication to reimagining and reengineering. As Dr. Key Pousttchi, a professor at the University of Augsburg in Germany, puts it: Organizations have to reengineer their mobile business processes by asking themselves how each of them would work if they were recreated from scratch with the mobile possibilities available today. The strength of mobile technology isnt in tacking it onto old process structures, but in constructing all-new work methods, he told SAP Spectrum magazine. Only then can its potential be fully realized. True, sweeping innovation starts where technical gimmickry and surface tactics end. Its about business intelligence delivered anytime, anywhere, not floods of unusable data.
thE iphonEs arE, of CoursE, a status symbol but thE main thing is how usEful thEy arE in our businEss. andrEas bErg, Cio, wolffkran
Its about mobilizing processes and ecosystems, not just devices. Its about Returns on Investment, not Total Costs of Ownership. Its not about improving how you do technology its about improving how you do business. Look around at your peers. The skeptics are now the converted. According to a 2011 study by Oxford Economics, nearly 60% of executives think mobile will provide the largest or second-largest boost to their businesses. Thats twice the percentage that believe in social media or cloud computing. Or take The Essential CIO report also published in 2011. According to the IBMsponsored survey of 3,018 CIOs around the world, 74% said they have visionary plans for mobile within their organization. bluEpriNtS For trANSForMAtioN But lets be frank: talk of transformation raises the hackles of many managers (perhaps you are one of them). And rightly so: countless transformation projects have failed, usually because they were too big, complicated and/or unfocused attempting to boil the ocean, so to speak.
whIch do you belIeve wIll have the Greatest posItIve Impact on your busIness over the next fIve years?
57%
37%
Business intelligence Mobile technology
37%
Cloud computing
31%
Social media
Source: Oxford Economics, 2011
That, of course, is one of the beauties about mobility. Mobile apps are inherently bitesized: relatively easy to deploy and manage, and less likely to overwhelm the new user. Theyre digestible chunks of process or data - a mobilized workflow can be as simple as letting a manager approve a travel request or expense on his or her smartphone. Its why theyre not called applications. That means transformative mobile projects can be as quick and painless to deploy as other IT projects with tactical results. Take General Mills, which was profiled earlier in this book. It was able to get its salespeople up and running on iPads with ROI-producing CRM apps in just 4 months, including all testing and production. In organizations where support for mobility is still tentative, that can be key. Quick wins build momentum. If that is your situation, create a plan that starts small and grow.
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GettinG staRteD WitH unWiRinG youR enteRPRise
Kpi improVemenTs
Mobilize Sales Mobilize Field Service Mobilize Employee Self Service

leveraGe mobIlIty to reach consumers - example
advertising message
mcrm platform
reDUceD risK & improVeD compliance

Mobilize Enterprise Asset Management Secure Mobile Devices Mobilize Work ows
bUsiness ValUe
Mobilize Business Analytics Mobilize Business Collaboration Mobilize Boardroom
sTraTegY enablemenT
request voucher
customer joins loyalty program
request voucher cashiers terminal is automatically updated
on babys 3rd month birthday, mcrm platform sends voucher by text message (8-digit code with marketing message) for next size diapers
customer goes to store and takes product to counter

customer will either a) tell cashier they want to enter a mobile voucher or b) press mobile voucher button on chip & pin terminal
innoVaTion Mobilize Social Media Re-engineer processes sUpporT Design new processes
2001 SAP AG.All rights reserved
customer pays for balance of goods bought in the normal way
voucher platform returns authentication (value of voucher and product Id)
epos uses payment rails to check validity seeks authentication
customer enters 8 digit code into pin pad at epos
Thats not an endorsement of uncoordinated, tactical rollouts. There, 1+1=2. Instead companies need to be laser focused on the desired business outcomes, and then re-engineer with that value in mind. Mobilizing your salespeople and field service personnel can quickly improve KPIs such as revenue and service delivery time. Adopting next-generation technologies such as tabletbased BI dashboards or collaboration apps on smartphone, meanwhile, revolutionize how companies manage, though the benefits may be felt more slowly. But organizations need to play defense as well as offense. That means deploying management and security technologies that reduce the risk of catastrophic incidents such as data theft from lost or stolen devices. And it means nurturing innovation for the future re-engineering and designing new processes to keep your organization in trim, fighting shape.
Only with an overarching strategic plan that is laser-focused on business value, 1+1 can equal 10. For instance, one Fortune 500 energy firm is in the midst of a 3-year overhaul of its technology-based processes, including mobility, to become more nimble. Its processes today are hugely-complicated, its operations siloed to the point of being fractured. To address this, it is taking a green field innovation approach: standardizing workflow, centralizing processes and tightening compliance between transaction data and master data for key processes. This will enable the firm to deliver data in near-real-time to mobile employees, rather than the multiple days it takes today. For this multi-billiondollar global firm, it is a huge undertaking. But when completed, it will be a huge win. The moral: Projects that aim high and touch many parts of the business not just mobility are the ones that produce transformative results.
Of course, each organization has different needs. Some want to transform how they sell to customers, others want to improve the service experience. Others seek to streamline and enhance their operations, whether its the back office or the factory floor. Still others see empowering senior managers with information and tools for real-time decisionmaking as the priority. Mobility can transform all of these areas. thE buyiNG EXpEriENcE The Web, and the resulting advent of e-commerce, was transformative for several reasons. Consumers reveled in the explosion of new vendors and the wealth of choice suddenly available to them. Businesses enjoyed the reduction in paperwork and more-efficient, tightened supply chains. But the Internet remained hamstrung by the PCs mostly-stationary nature. Mobility takes us to this new frontier, enabling commerce
to be conducted anywhere. This creates mammoth new sales channels, allowing you to reach new customers, like the 3.8 billion mobile users in the developing world who, by and large, lack Internet-connected PCs, and also live in areas where poor transportation can make face-to-face commerce onerous. Take Mobikash Africa, which has developed a full-fledged mobile banking service that enable Africans to manage accounts, send and receive cash and pay bills. Fancy smartphones and tablets arent required only a conventional mobile phone with text messaging capability. Services like Mobikash are why the number of mobile banking users worldwide will reach 894 million by 2015, according to Berg Insight. In the developed world, companies are combining customer analytics with mobile marketing to boost sales. For example, one Fortune 100 consumer packaged goods company found that as toddlers graduated to the next larger
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bUYing eXperience cUsTomer serVice mobiliTY Transforms The enTerprise ... managemenT
a grocery store, he or she is immediately identified by the mobile device in their pocket. That starts a process in which the store searches and analyzes the customers recent purchase history, and then beams relevant coupons and offers to his or her device. By hitting customers with the right offers at the right time when they are in the right places, companies can provide true value to customers, resulting in greater purchases. More than 60% of executives polled by Oxford Economics are bullish about the potential of LBS. Mobile doesnt just create new ways to reach customers. It also powerfully augments existing channels, including the most basic one: face-to-face selling. Companies are using mobility to make the retail experience even more high-touch and convenient. Converse and Puma lets shoppers design their own shoes on in-store
Mobile CRM tools can make your salespeople more empowered and effective.
operaTions
size, many parents were re-evaluating diaper brands and switching. To keep them, the company analyzed its customer loyalty program to determine when customers might be preparing to switch, and then hit them with mobile coupons via text message. This helped boost the companys market share by 10%. Analytics can be combined with LocationBased Services (LBS) to target customers, Minority Report-style. When a customer enters
how stronG do you aGree wIth the followInG statements for your busIness over the next fIve years?
(% stating agree or agree strongly)
iPads. Nordstrom is using iPads as mobile cash registers. While California restaurants are replacing waiters with self-service ordering via iPads. Using iPads enables more detailed descriptions of the food and its preparation, eliminates order-taking errors and cuts labor costs. Its more than just Big Data meets Tablet. Its about reinvigorating retail with warmth and value, differentiating it from the often-cold online shopping experience. The impact isnt limited to the B2C space. Medical device maker Boston Scientific Corp. has armed 2,000 of its salespeople with iPads and mobile marketing and sales apps. The state of innovation in computing up until last year forced people like our sales teams to rely upon a laptop and countless
Our investment in mobile-enabled technologies will focus on supporting growth We will have to mobile-enable our workforce to stay competitive Our business models will be changed by mobile technologies supporting employee productivity Mobile consumers will transform our business models We will apply location-based technologies to enhance our mobile propositions & services
Source: Oxford Economics, 2011
72% 72% 70%
CDs and DVDs to show video, text, graphics and simulations of medical devices and their value as a therapy. This solution was inefficient, inconsistent with our history as an innovator in the field of medical devices, CIO Rich Aducci told MassHighTech.com. Boston says that using iPads has completely changed how its reps interact with Bostons core customers of doctors and hospital administrators, and made them much more successful. Life sciences firm Novus International Inc. has a similar story. It gave its sales reps mobile access to its internal SAP ERP and CRM applications. Besides giving them up-todate information on customer accounts, this allows salespeople to request and get product
67% 61%
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pricing approvals directly via their mobile devices, speeding up the process considerably. cuStoMEr SErvicE Of course, winning customers is only half the battle. Keeping them is the other half. Yet, companies tend to under-invest in customer satisfaction and retention, despite the well-known adage that it costs 5 to 10 times more to acquire a new customer than to retain an existing one. There are many ways that mobility can help companies provide the superior service that keeps customers loyal. One is to cut the time to provide service out in the field. Insurance companies are starting to send loss adjustors armed with tablets straight to the site of a car accident or burglary to assess damages and interview victims. Not only can information be entered right away into an app by adjustors in the field, decisions on payouts can be made in real time, too. That not only shortens service delivery time, boosting customer satisfaction, but it can reduce time and labor to the company, too, boosting the bottom line. Service provider productivity is one thing; just plain better service is another. In hospitals, doctors are carrying tablets running electronic medical record apps while they see patients. The EMR apps let doctors view up-to-date medical charts and lab results, images like X-Rays and CT scans, and past diagnoses and notes. This lets them make more informed diagnoses, and also lets patients see the medical charts and history, which can allow them to make better decisions around treatment or give them better peace of mind.

bUYing eXperience
success storIes
cUsTomer serVice mobiliTY Transforms The enTerprise ... managemenT
cox communications saves approximately $500,000 per year by reducing downtime and It man hours required to manage remote devices bnsf railway company saves $7,500 per day on data entry labor costs with a mobile work order management system delta air lines is saving each of their eld engineers 30-60 minutes each day with a mobility solution pepsi bottling Group saves $7 million per year using wireless eld service application otis elevator enjoys a more than 200% roI, a decrease in non-productive travel time and an improvement in eld eciency tennant improves eld service technician productivity, increases rst time xed rate, and reduces billing cycles from 10-12 days to 1-2 days
2011 SAP AG. All rights reserved
operaTions
In Switzerland, the grocery chain Coop has developed an iPhone app that lets customers scan the barcodes of products in their refrigerators in order to create shopping lists. Coop will automatically deliver the products on those lists - as soon as the same day, if needed. Or take Hyatt, which greets guests in some hotels with iPad-wielding staffers. They can handle everything needed to check guests into their rooms - swipe their credit card, capture their signature, even encode their keys. Aligning yourself with your customers tastes and habits can also boost satisfaction and other outcomes. Thats what American Airlines is doing by deploying more than 6,000 Samsung Galaxy Tabs as in-flight entertainment devices for its first and business class fliers. A similar example is whats happening in education. Hundreds of K-12 schools and universities are rolling out iPads and tablets to classrooms around the world. Besides the importance of getting cutting-edge technology in the hands of future generations of workers, educators say the iPad and its apps enable collaborative and personalized learning in ways that prior technologies desktop PCs and CD-Roms, or netbooks plus Flash-based Web sites simply did not.
What its about is young people having in their hands a tool that will customize and accelerate their learning, said one school administrator. opErAtioNS Mobility isnt just for the front lines, of course. It can also transform the essential back-office processes that underpin your business whether a traditional manufacturing firm, to an at-light-speed, knowledgecentric organization and keep it humming. Take Wolffkran, a Swiss firm that is one of the worlds leading makers and distributors of tower cranes. Wolffkran delivers these massive cranes in pieces and re-assembles them for customers at construction sites all over the world. Its a mission-critical task any delay can bring an entire construction site to a standstill, Andreas Berg, CIO at Wolffkran, told SAP Spectrum magazine.
Wolffkran was adept at this task except in one glaring area: how it managed the associated recordkeeping. On-site employees handwrote all service orders, which came with as many as six carbon copies. These would be sent back to Wolffkran headquarters, where someone typed the information into an actual computer system. As service orders grew to two or three thousand every month, Wolffkran finally admitted that its processwhich was slow, manual and hard to check for quality was broken. After a 3 month revamp, Wolffkrans planners now create service orders in the ERP system and assign them to colleagues in assembly. This is transmitted to iPhonecarrying engineers working on site. Those engineers can review service orders, take notes and photograph anything that needs repair with their iPhone, and then add that to the order record.
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The iPhones are, of course, a status symbol that carries a certain weight with our colleagues and customers, admits Berg, but the main thing is how useful they are in our business. Wolffkran now processes service orders faster, its reports are constantly up-to-date and available in its system, and invoicing is much more efficient. injury status. Another app, called SoldierEyes, turns a common smartphone into a battlefield navigation device, with maps and an augmented reality mode on the camera that digitally highlights direction and distance to battlefield objectives. Another app would turn a smartphone into a portable biometrics unit to verify identities of, for instance, suspected insurgents or terrorists in places like Iraq or Afghanistan. While much of that technology is already available today, using mainstream mobile devices would slash both training and cost. But the biggest boon could simply be in the area of weight. U.S. combat infantry in the Middle East typically carry between 60 to 150 pounds worth of gear, food and armor on missions. If it adds an ounce of weight to a soldier, make sure you need it, an Army spokesman told the Wall Street Journal. MANAGEMENt Email remains the common denominator for communication in the corporate world. The genius of RIMs BlackBerry was making email reliably real-time. Its the reason why RIM soared in the last decade. At the same time, email has become outdated and inefficient, as anyone who has dealt with a seemingly never-ending string of cc:ed emails just to arrive at a simple decision knows. Thats where the next generation of mobility comes in, enabling more efficient social-media-style collaboration and instant decision making. Take Medtronic, which has given out more than 5,000 iPads to sales staff and managers. It uses a content management app called mCMS that organizes and displays product information. Integrated into Medtronics back-end systems, the app allows iPadwielding managers to edit and even delete content right away as new government rulings arrive or market conditions change, rather than have to rely on emails to colleagues back in the office. Telecommunications vendor Tellabs Inc. has also benefited by extending decision workflows to mobile. It says that supply-chain managers are able to approve shipment exceptions two-thirds faster using an iPad compared to a PC. That gets products out the door to customers faster, especially during the busy end-of-month crunch times, helping Tellabs top and bottom lines. Another management area that benefits hugely from mobile is in the area of HR. Decisions like whether to approve expenses or leave requests are not mission-critical and dont require much thought. But delays

bUYing eXperience
operaTions
bUYing eXperience
can bog down other processes and hurt employee morale. Mobile decision workflows let managers respond when they have free moments during the day.
operaTions
General Electric has custom-built dozens of iPhone and iPad apps to accelerate various functions and lines of business. One app lets service personnel monitor railway tracks and get diagnostic information on trains. Another lets utility service personnel monitor massive GE transformers. All of these apps are developed by GEs Mobile Center of Excellence, which operates a self-service, internal app store for employees to easily find useful apps on their own. Military organizations are also investigating mobiles potential. The U.S. Army is testing 85 apps for iPhone and Android smartphones. One app would help medics locate wounded soldiers and fill out information about their
EntErprisE mobility is only CatChing up to thE ConsumEr sECtor, whErE 51% of u.s. adults alrEady rEly on thEir mobilE dEviCEs to gEt rEal-timE info, aCCording to pEw intErnEt rEsEarCh.
every exposed personal data record on a lost or stolen mobile device costs a company $258 to remediate (Ponemon institute).
Most managerial decisions, however, are not as rote as HR ones. Uninformed decisions are almost inevitably poorly-made. Mobile devices, especially tablets, can fix that by providing rich, well-displayed data and analytical dashboards. These either approach or are in real-time. Senior executives at biotech vendor Life Technologies get daily-updated sales targets and forecast information on their iPhones and iPads into which they can drill down by year, region and sales team. Lifes head of sales says access to mobile business intelligence
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mobIlIty chanGes the way you worK
business leaders managers Knowledge workers marketers
sales
virtual boardroom on a tablet
approve travel, leave, expenses from smart phones
communicate and collaborate from any device
execute campaigns to reach mobile generation
close faster with instant access to data and people in the eld
plant operators
warehouse sta
field technicians
partners
consumers
track assests, work orders and inventory from smart phones
eliminate manual steps in receiving and shipping
eliminate failed calls by always having access to service data and experts
eliminate lag on supply chain and demand chain
engage and transact with mobile generation

2011 SAP AG. All rights reserved
Simple but powerful, analytic dashboards offer as much information as reams of paper reports.
has been a huge boon, as he travels 80% of the time and accesses the dashboards at least ten times a day. PepsiCo. has replaced many of its printed and ad hoc sales performance reports with iPhone apps that deliver these numbers to executives while on the go, as has health food marketer, Herbalife. Managers at fashion retailers like GUESS? and Nygard also use mobile business intelligence to track sales closely. Management is more than just about sales, of course. The value of turning volumes of data into recognizable patterns and actionable intelligence has spread into many other areas. VHA, a health care network, provides executives at its member hospitals with up-to-date price benchmarking and
spending reports via mobile devices. This is key to their cost reduction efforts. The coach of the Toronto Maple Leafs uses his iPad to view replay footage and get statistics that is helping inform his decisions during practices and, eventually, games. While airlines like American Airlines and Alaska Airlines are giving iPads to its pilots for use in cockpits. These replace bulky, non-searchable flight manual books, and offer new value such as up-to-date weather maps.
hoW to trANSForM
Once upon a time, the advent of desktop PCs transformed businesses. That era is coming to a close. Mobility is the new desktop, connecting the board to the shop floor, and on to the consumer, across the entire supply chain. With todays explosion of data, its imperative for you and your business to be able to analyze this data, glean meaningful, decision-ready information in real to near-real-time, and then act upon that information. Only mobility enables that. While deploying mobility in a limited form is better than none, organizations should not be satisfied with incremental improvements. In this dynamic business environment, the
stakes are high. Opportunities to leapfrog the competition do abound, but only for proactive organizations who understand the Art of the Possible. Aim low, and your results will be commensurate. So with mobility, Think Big, Think Ambitiously, Think Transformation.
nordstrom department store is testing the use of iPads as mobile cash registers.
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Two sTages of mobile
1.0 eXTenD
Mobility MANiFESto
The enTerprise
2.0Transform
mobile
mobile
The enTerprise
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tHe fouR eleMents of Mobility

adopt these Habits for Highly effective transformations
managing from The fronT The foUr elemenTs of mobiliTY eXperTise
organiZaTional frameworK
successful companies embrace change. When new technologies, market shifts, or customer preferences challenge their business processes, successful companies can transform themselves to grab new opportunities and leapfrog their competitors. Successfultransformationalcompanies today must embrace mobility. In a time of rapid technological expansion and market uncertainty, mobility enables organizations to unleash creativity that moves an organization forward. Unwiring the enterprise does not create a comfort zone. It creates chaos. But it is controlled chaos, mapped to business strategy and aligned to market ambiguity. It enables organizations to test initiatives and measure results quicklyand then move on if projects dont get results. Organizations must prepare, however, lest they stride forward only to find themselves knee-deep in quicksand, sinking. We argue that there are four elements common to all successful mobile transformations. Companies that want to grab the opportunities afforded by m-business must first create a plan of attack that incorporates these key attributes.
TechnologY
ElEMENt oNE: MANAGiNG FroM thE FroNt
Unwiring the enterprise is first and foremost about customers, and what they need and want. It is then about how your organization can deliver those requirements better and faster through mobile devices and applications. Leadership means embracing mobility from the top down, from the CEO to the intern, to improve business processes that will benefit customers. Make mobility a top priority, and communicate that constantly. Share information. Focus on business problems first, but avoid the trivial and the incremental. Transformation never happened by inches. Dont aim for first base when the right strategy puts you in a whole new ballpark. Executives should send the message that the business is enhanced by and focused on mobility, and that message should be backed by mobility initiatives and projects.
Leaders should also use mobile devices and applications themselves and require others to do so. Make it mandatory. Do it now. Take the risk. If you wait, the barriers will be higher, and your customers will have gone elsewhere.
transformation nEvEr happEnEd by inChEs. dont aim for first basE whEn thE right stratEgy puts you in a wholE nEw ballpark.
ElEMENt tWo: AN orGANizAtioNAl FrAMEWork
As mentioned earlier, transformation can be chaos. But done right, it is nurtured, managed, controlled. To accomplish that, organizations must set up a governance framework that
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boundaries; share knowledge; and create partnerships with customers and companies with established brands for win-win strategies. That requires knowledge and expertise that is both broad and deep. Make sure your organization possesses it. ElEMENt Four: tEchNoloGy Technology and mobility depend on each other and work together to create business value. The technology of mobility enables the organizational partnerships and customer satisfaction that make your companys mobile venture succeed and drive business to the bottom line. Make sure that your companys technology can achieve these goals. Incorporate a standards-based infrastructure, which allows your team to add or replace tools swiftly when markets shift, business needs change, or expansion demands scalability. That ability will help you achieve your business goals better or faster. Avoid building if you can buy good technology. The value to your business is faster implementation and deployment. But dont let the quick time-to-market of point solutions blind you. In many, if not most cases, extensible and scalable platforms provide the greatest long-term value and ROI. And once deployed, they provide the foundation for rapid development and deployment. buildiNG A StroNG FouNdAtioN Innovative, nimble companies are saving money, saving time, and enhancing employee morale by mobilizing their business processes. But other businesses are not. Some cite security concerns or development expenses as reasons theyve stalled on developing mobility applications.
whIch of the followInG better descrIbes your departments approach to mobIlIty?

We have a plan or timeline in place for anticipating and dealing with our mobility needs
45% 55%
We address any needs or requests as they arise
outlines structure, roles, control, accountability, responsibility, and authority. Your company, divisions, and teams need an operating model that defines the organization and how individuals fit into it. Governance is about ethical and business standards and vision, not business processes.
Set goals. Enforce metrics. Test everything. See what mobile projects work and drop those that dont. In a market where seconds count, waiting for results means failure. Provide boundaries, but use them to channel creativity. Without a good model, your organization will waste time, people, and money on critical mobile initiatives. ElEMENt thrEE: EXpErtiSE
Source: Kelton Research, January 2011
sEE what mobilE projECts work and drop thosE that dont. in a markEt whErE sEConds Count, waiting for rEsults mEans failurE.
Use your governance framework to streamline decision making; that way, ambitious mobile initiatives dont fall into bureaucratic limbo. Determine who has sign-off authority on mobility projects. Decide who has accountability and how mobility projects are funded and assessed. Establish SWAT teams to accelerate those projects. Establish standardsthen enforce them.
Beating the competition requires fast action. Mobility enables that. Deploying apps never requires years of planning; they are not massive Boil-the-Ocean projects. So the ROI will be quick, provided you dont let the perfect be the enemy of the good. Your organization must understand and cope with mobile standards and practicesas well as the technical capabilitiesand stay up-to-date with developing strategies. The competencies of your team determine how well it will respond to the complexities of opportunity, challenge and volatility. To succeed, your team must be able to manage complexity and change; manage more events, processes or tasks concurrently; set
This hesitancy isnt surprising. Adopting new technologies requires a new way of thinkingand of doing business. But new technologies that seem at first to be inconsequential soon became a business essential. Mobility has been embraced by a new generation of workers who are mobile-savvy and ready to bring their skills to a mobile-ready enterprise. Can companies delay in unwiring their enterprises? Only if they dont mind the risk of falling behind. Mobility is changing the way the enterprise thinks about corporate data delivery. Mobility also isnt just changing the presentation of data; its changing the lifecycle of enterprise data. The possibilities for enterprise transformation are enormous. The four elements of mobility are core strengths and guidelines for building a successful long-term enterprise. Use them to mobilize your organizations business processes and applications and transform your future.
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But comfort can be fatal. Like a warm embrace that you belatedly recognize is an anacondas squeeze. Like Federer, smart organizations recognize that a new era is dawning, with a new set of strategies and tactics for success. However, too many firms are making Federers mistake. They go gung-ho on the more superficial tactics, but not follow through on the critical overhauls offering the greatest potential for transformation. Take Enterprise A, an archetypal multi-billiondollar multinational firm. On the surface, it appears progressive, even cutting-edge. It lets employees bring in smartphones for work. It equips hundreds of workers with iPads. It has even started to deploy business apps. So what mistakes could Enterprise A possibly be making? Maybe it is skimping on the device management tools to secure its employees mobile devices, or failing to create a comprehensive governance policy surrounding them. In the long run, this creates major risks and headaches for IT.
feaR of failuRe
How Roger federers Predicament May be like your Companys Mobile strategy
too many companies are making federers mistake, going gung-ho on superficial tactics but not folloWing through on the critical overhauls offering the greatest potential for transformation. The winner of a record 16 Grand Slam tournaments, Roger Federer is easily the greatest tennis player ever. Hes also over 30, which puts him in his twilight years, tennis-wise. Yet so proud of a champion is Federer that he is trying to re-invent himself. He has hired a coach to sharpen his serve-and-volley game, in order to help him win points faster and preserve his slowing legs. The problem is that Federer fails to hew to his new serve-and-volley strategy, especially during the critical points of a match. As a result, he continues to lose against rivals like Rafael Nadal. The last great server-and-volleyer and Federers idol, Pete Sampras, isnt surprised.
Comfort Can bE fatal. likE a warm EmbraCE that you bElatEdly rECognizE is an anaCondas squEEzE
Or perhaps Enterprise A is only deploying broad, tactical apps such as travel or expense approvals. These accelerate processes and save money and time, for sure. But what about mobile sales or analytic apps that could potentially transform Enterprise As processes and help it reap the maximum financial rewards? Perhaps Enterprise As leaders are unaware of the availability of such apps. Or perhaps they become paralyzed when nervously contemplating the change management that is required. Or, worse, they reverse course. Silicon Valley has many names for technological change: paradigm shift, inflection point, a chasm to be crossed. But the Chinese may have described it best long ago: every change brings with it both danger and opportunity. Federer may still end up being viewed as the greatest tennis player ever. But by failing to grasp the opportunity to truly transform his game, hes quickly becoming yesterdays champion. Companies on the verge of the mobile transformation should not follow his example.
whIch of the followInG factors, If any, have ever prevented your company from adoptInG mobIle applIcatIons?
75% 54% 25%

Security fears Cost concerns Lack of direct experience Other
When you get nervous [during a tight match], you (try to) get comfortable, Sampras said earlier this year. And he (Federer) is comfortable staying back. Ah, the comfort zone. Individuals have them. So can entire organizations, even great ones.
2%
8%
Base: Sample size of 250 companies with revenues upward of $100M surveyed across the United States and United Kingdom
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as With most things in life, there is a right Way and a Wrong Way for organizations to embrace mobility. Heres a list of things you or your company should know in order to deploy it in a strategic, costeffective way. behavior and an electronically-enabled supply chain that is light years more efficient than the one they possessed in 1999. The dinosaurs that failed to transform themselves are either already extinct or limping along. Consider this as you and your organization weigh the decision to go mobile today or put it off. management software delivered by a telecom operator as a hosted service. This can be a cheaper, easier and faster way for enterprises to gain control over their devices.
a Checklist for Companies Contemplating the Great leap forward

2.
knoW it all:
7.
1.
Know why you are mobilizing. Those of us already steeped in mobility can suffer from a reality distortion field of our own making, and forget that for the end users who need to potentially commit millions of dollars and many man-hours of time, the why for enterprise mobility may not be so obvious. This leads to point 2 Know what your employees and co-workers do in front of their PCs. This can help you figure out what work and processes can be done and done better today on a tablet or smartphone. For on-the-go managers, these could be HR-related approvals (employee time-off) for their employees. For salespeople, it could be rich CRM content that helps them better grasp customer needs and close deals. For C-level executives, it could be analytical dashboards that, if brought to a tablet, could make it easier to share data that both enriches meetings and helps smarter decisions to be made. Know your history, lest you repeat it. When e-business first reared its transformative head in the late 1990s, plenty of companies were skeptical about the potential benefits of bringing commerce online. Electronic retailing looked small compared to the mall, while Internetenabled logistics seemed like a fringe need. A decade later, anyone serious about e-business has a flashy, entertaining Web site, rich information about their customer
4.
Know what mobile marketing can deliver for you. Why do companies still spend oodles of bucks on advertising and marketing in print-based publications that offer little to no demographic information and no guarantee of results? Electronic channels offer marketers targeted user bases and, if desired, payment-only-uponresults. Mobile marketing offers another advantage over regular Internet marketing - because it remains a relatively nascent area, prices for things like text-message coupons are often still a bargain, especially for the results they deliver. Know what mobile devices are doing inside your company. In college, parties were strictly BYOB Bring Your Own Beverage. In companies today, Bring Your Own Device has become the norm, as enterprises wisely allow employee-owned smartphones and tablets. But they are unwise if they think that is enough. Each unsecured and unmanaged phone creates a potential security risk - not as serious as a gaping hole in the corporate firewall, for sure, but serious enough. Companies need to stop being passive about device security, and get aggressive about managing them. Know your options for mobile device management. To manage your mobile devices, theres server software. But there is also the managed mobility option:
Know what your peers are doing with mobile devices. At ipadpilots.k12cloudlearning.com, you can check out a list of the companies and schools with the largest deployments of the iPad. Who wouldve thought Long Island University wouldve given out 6,000 iPads to its students and faculty? Or Medtronic, which bought 4,500 iPads, arming one out nine employees. Or Korea Telecom, which gave one out to each of its 32,000 employees? Know what devices are coming down the pipe. so you can plan accordingly. For instance, many companies are heavily invested in rugged Windows-based devices for their field service workers. But consumer smartphones and tablets are appearing that offer many of the same features at a lower price, and options such as cases that would enable them to pass the same military standards for resistance to vibration and shock as their armored brethren. Knowing this, enterprises might consider accelerating the refresh cycles for their existing rugged devices. Know whats happening in business apps. In particular: the market is shifting from expensive-to-produce, custom business apps to pre-packaged apps that in many cases, will be bundled into the overall software license. That will bring the cost down in a major way, opening up markets such as small and medium-sized enterprises for whom mobile business apps are an unaffordable luxury today.
8.
5.
3.
9.
6.
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TAcTIcS fOR TRANSfOR-
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DEVICES
what Is your companys It polIcy for supportInG personal mobIle devIces?
Base: 1,009 mobile technologies and services decision-makers at North American and European companies
TAcTIcS fOR TRANSfORMATION
bRinGinG it on:
Does not provide any support for personal devices Provides limited support to certain types of personal devices Provides limited support to all personal devices Supports certain types of personal devices
several years ago, companies that let employees bring their oWn devices for Work risked being branded radical or flaky. Today, 75 percent of enterprises now have BYOD policies, according to Aberdeen Group. Given the power of todays smartphone or tablet, its no surprise so many companies are letting employees liberate themselves from their putty-colored box or hand-me-down laptop. hAlF-bAkEd byod Heres the thing, though: Most companies flying towards BYOD are doing it on a wing and prayer. Few secure devices properly with good mobile data management (MDM) software and/or smart governance policies, putting company data at risk, and BYOD policies by extension.
29%
15% 14% 18% 56% 29%
employee Devices are flooding the Workplace. How to Deal.
IT supports all personal devices 9% Our mobile policy prohibits use of personal devices for work
12%
3%
We dont have an official policy
Source: Forrester Research, Enterprise and SMB Networks and Telecommunications Survey, North America and Europe, Q1 2010. Forrester Research, Managing Mobile Complexity, October 28, 2010, and The Mobile Platform Wars Escalate, June 14, 2010
Support for Personal Devices: More than 56 percent of firms currently provide some level of support to personally owned (individual-liable) mobile devices. Support levels include mobile email, corporate applications, security and various levels of device management.
Other companies are deploying BYOD in name only. Some put severe limits on the types of allowed devices. Others only extend BYOD to big-shot executives. Still others leave employees in countries with stricter data security laws (e.g. Germany) out in the cold. Worst of all are the organizations that benefit from the improved employee productivity resulting from BYOD, but fail to pick up any employee costs such as mobile subscriptions. hErES hoW to do it BYOD policies, like anything new, can create challenges. But that shouldnt stop you or your employer. The issues are relatively easy
to solve, so long as your company has solid MDM software and a defined policy that includes the following:
Security, Privacy and Compliance
EvEryonE with an Email aCCount should bE ablE to partiCipatE in byod.
A use your best judgment strategy alone is just not going to do the trick. Best practices do incorporate trust, but also add policy and technology to the mix to control risk. Yet, according to a survey by Osterman Research, only half of companies have both policies and technology in place. A BYOD security protocol should include strong email security and password control. It should give IT the ability to
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block Wi-Fi or Bluetooth ports, blacklist certain apps, remotely lock, wipe and kill devices, and remove corporate emailall without affecting the rest of your device, i.e. your personal data and apps. Thats vital if/when you leave a company.
DEVICES
Global tablet marKet 2011
Total Market: 53.1 million (average of analyst predictions)
iPads Non-iPads (Galaxy Tab, Playbook, Xoom,etc.)
Lots of Choices, Few Restrictions
Mandating iPhone or Android devices is no improvement over the BlackBerry days. Not just the suits, but the rank and fileanyone with an e-mail account should get to carry in the smartphones and tablets they want. As for complex data regulationstell the lawyers to figure them out. There are excellent MDM solutions that can implement whatever policies are needed.
38% 62%
most CompaniEs flying towards byod arE doing it on a wing and prayEr.
Source: Sybase Research, See Ubermobile blog at ZDNet for more
Generous Reimbursement
BYOD frees up cash that would otherwise be budgeted on hardware. Companies shouldnt pocket all of those savings. Offering you a stipend to purchase a device, and/or covering your monthly service fee, is only good karma, right? your hardware outright. Why? It would create a perverse incentive system where employees could, say, accidentally drop devices in the toilet as soon as the shiny new model hits stores. Not that were saying you would.
yes, tablets aRe as GooD as PCs. HeRes WHy.
market researcher canalys did a gutsy thing in January 2011: it became the first analyst firm to put tablets like the ipad in the same category as pcs. Any argument that a pad is not a PC is simply out of sync, a Canalys analyst said. The reaction of the blogosphere was immediate, and, predictably, vitriolic. Tablets are not real computers! they sputtered, while pulling out a wellrehearsed list of arguments. Well, we dont have to stoop to obvious cheap shots Tablets are 10 times more powerful than the room-filling mainframe that landed a man on the moon! to successfully argue that tablets are indeed real computers. Lets examine, and knock down, some typical objections.
Enterprise App Store
But, companies should never pay for
These in-house portals are essentially a whitelist of links to app downloads that employees can use to set up their smartphones and tablets. MDM software enables companies to create them, host their own apps, and link to external sites like Apples App Store.
smartphone sales surpassed PC sales globally by the end of 2010 (iDC).
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1.
Tablets arent as powerful as PCs. Like a wily NBA point guard, the dual-core ARM CPUs inside todays tablets are small but sneaky fast. Most can display full 1080p high-def video on the big-screen TV in your living room with nary a stutter. Can your laptop or desktop do that? Even that first-gen iPad with the single-core ARM chip? Its more powerful than the Intel Atom chips inside netbook PCs, according to chip researcher, The Linley Group. Tablets dont have a real keyboard. Flawed and, moreover, whiny. Flawed: market researchers have long counted Windows tablets as PCs, even though most also lack keyboards. Whiny: its not only possible to type on a touchscreen, one can type plenty fast. Just ask Charlie McDonnell, who typed the entire alphabet on an iPad in 6.31 seconds, according to Guinness. Neither iOS nor Android are full-fledged operating systems. By what metric? Lines of code? Android has 12 million lines of code. Windows NT 3.51 has 10.1 million. Do we retroactively declare all NT servers as fake computers? Or do we base this on the fact that we call programs on iOS and Android by the diminutive apps, rather than applications? Well, Macs now run apps (and have their own App Store). Or is it because iOS and Android run on ARM chips, not Intel CPUs? Well then, lets start thinking of a new category for Windows after Microsoft ports it over to ARM. Tablets arent great for doing real work like write long memos or build slide decks. Many businesspeople, especially managers, spend the majority of their workday sending and receiving email. Ignoring Dilbert for
DEVICES
wIll tablet devIces be part of your mobIle strateGy?
Base: 192 qualified respondents
Yes No Dont know
15% 18%
67%
2.
a HelMet anD sHoRts:
it is the age of employee-oWned smartphones, business-critical apps, and corporate data flying back and forth through the ether. Which is why securing your mobile email is vital, but insufficient. Its like riding a motorcycle in rush-hour traffic wearing a helmetand shorts. Too many vulnerable parts are exposed. Think about it. Mobile workers like you are quickly gaining two-way access to company data and applications, meaning you can download private data, and also add or edit it. If your mobile gets lost or stolen, its not just your email (and those embarrassing pictures from the holiday party) that may fall into the wrong hands.
Why secure email is not enough.

Source: CIO Strategy Forum Market Pulse, Mobile Technology Strategy and Investments, December 2010
Turning on Tablets: Enterprises can expect tablets to become much more prevalent. More than two-thirds of respondents said that tablet devices are or will be part of their organisations mobile strategies
3.
a second, are we suddenly declaring that managers doing email are not really working just because tablets happen to excel at it? What about pulling up sales leads or monitoring real-time business data via an analytical dashboard? Those sound like real, revenue-generating tasks. Tasks at which tablets also just happen to excel.
if your mobilE gEts lost or stolEn, its not just your Email thats ExposEd. its all of your Companys data.
Data breach is serious business, costing companies millions when it happens. For companies in highly regulated industries such as utilities, financial and healthcare, the stakes for themas well as partners and customersare even higher. Like going 100 MPH in the rain on your Ducati in helmet and shorts, giving a ride to a friend wearing no protective gear at all. Bad idea. protEct yourSElF Here are the elements of a rock-solid mobile device management (MDM) implementation. Nag your IT manager if your company lacks some or all of them.
5.
4.
Canalys is just doing the bidding of Steve Jobs and other Apple fanboys. Actually, its more like the opposite. Have you heard Apple executives lately? All they talk about is how the iPad is heralding the dawn of the post-PC era. For a company that arguably pioneered the PC, Apple seems as eager to dissociate itself from them as a teenage girl is to repudiate her Barbie doll collection.
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Encryption: Enterprise data traveling
between device and HQ should be fully protected over the air and within each devices memory using bank-level (128-bit) encryption. an access password to guard against vandals, and change it every few months. MDM systems can make everyone do this automatically.
DEVICES
when doInG worK from a mobIle devIce, would you be more lIKely to feel...?
Authentication: Set your device to require
Limited on what I can do because of security fears Free to do whatever I want, as if I was doing work from my computer in my workplace
Access rights: To keep data safe, IT should
51%
49%
control access to sensitive information like company secrets and employee social security numbers. Again, MDM systems save the day here, allowing for different levels of access for different types of workers. be able to lock (freeze), your device if you leave it at a clients office, and permanently wipe (erase) it if you lose it or have it stolen. software will let your IT department keep personal data separate from company data. In other words: manage and secure the corporate stuff without touching your music, photos or other personal files. technician makes far fewer house calls today, as he is able to configure and secure PCs from great distances. They need the same ability to remotely manage and update mobile devices and corporate apps. all of the devices that are accessing the network, and block access to any unauthorized devices trying to poke around where they dont belong.
Source: Kelton Research, July 2011
Remote lock/wipe capability: IT should
Mobile seCuRity: easieR. HaRDeR. DiffeRent.

is that a ticking timebomb in your pocket or are you just happy to see me?
Separation of church and state: Good MDM
a platform approaCh to mdm providEs thE bEst foundation for a strong, flExiblE solution to kEEp you CovErEdlikE a full-body motorCyClE suit.
With mobile devices approaching the power of PCs, IT departments must take a broader, more zealous approach to securing them. Sure, point solutions can tackle individual problems like email security. But they rarely play well with each other, and they always require timeconsuming customization every time your company makes a major device refresh or overhaul (and trust us, it will). A platform approach to MDM provides the best foundation for a strong, flexible solution to keep you covered like a full-body motorcycle suit.
employed properly, mobile devices can pump up employee productivity, adding millions of dollars to the bottom line. But all of that will be reversed the first time you or a co-worker loses an unsecured device. Every exposed personal data record costs companies $258 to fix, according to The Ponemon Institute. That adds up fast. Your CEO forgets her iPad in a taxi on an overseas trip, and your company could be looking at millions of dollars in remediation work. Yes, you want your IT department to open up corporate data and applications to your mobile device. A thousand times yes. IT, however, may be skirting the security issue especially if most or all of the mobiles at your company are employee-owned. Why? Probably because they either dont have the tools, or the know-how, to handle the diversity of devices resulting from a bring-your-own smartphone and tablet policy. In other words: your IT department might be too ignorant, apathetic or just plain paralyzed to proactively manage mobiles.
Remote provisioning: Your typical support
Network lters: A filter helps IT monitor
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A MAttEr oF tiME? Thats not to say security risks for smartphones and tablets are inherently worse than on PCs. They arent. With PCs, the threats were viruses, malware and hackers. With mobile, those things still exist, but theyre not such a big deal. Holes in iOS are routinely patched by Apple before they are exploited by hackers. And even with the reported fourfold rise in Android malware in the last year, there are still far fewer trojans, viruses, worms, scripts, etc. on mobile devices. The reason, again, has to do with diversity. The predominance of Windows and Microsoft Office in the business world enabled viruses to spread like hot office gossip, damaging networks and reputations faster than you can open an email attachment. On the mobile platform, were not anywhere close to that level of homogeneity today. As a result, malware creators havent migrated over to mobile en masse. With fewer threats, consumers dont bother with antivirus software for their phone or tablet. Of course, businesses have to be more securityconscious, anticipating that hackers are setting their sights on mobile devices as you read this. So anti-virus software might be a good idea to protect your corporate network. But a bigger threat looms. bucklE up
DEVICES
your it dEpartmEnt has to walk thE talk, baCking up govErnanCE poliCiEs with tEChnology.
All this talk about risks and threats focuses on the problem, not the solution: remote management and data protection. Toss in a governance policy for good measure, and youll be ready to rock and roll. If your IT department doesnt have a mobile policy, tell them to get on it. Like a Mobile Magna Carta, the policy should spell out who can use which mobile devices for what purposes so that IT staff, management, and employees all understand the rules. So: no downloading movies onto your iPad while roaming on a foreign 3G plan. Yes to requiring new, case-sensitive passwords every 90 days. Depending on worker conscientiousness isnt enough. Your IT department has to walk the talk, backing up policy with action. Good mobile device management (MDM) software
gives IT all the control and flexibility it needs, including tools to require periodic password changes, encrypt data traveling over the air, bestow or revoke access rights, keep company data separate from personal files, remotely provision applications and security patches and remotely shut down (lock) or permanently erase (wipe) lost or stolen devices. Trust us: You want all of these things. And the coolest thing about MDM platforms is that IT can do all of this stuff transparently, meaning you dont have to think about it much. They do. And once they get it all dialed in, theyll sleep better.
thE riSkS
So if viruses, malware and hackers are not the problem, what is? There are two.
1.
The darn things are easy to lose. And steal. If your device isnt password protected, you risk exposing corporate data in email or applications stored on your device. When you send and receive information thats not encrypted, you also expose email content and corporate data. Especially if you have your phone set to automatically connect to unsecured Wi-Fi networks (ever hear that telltale chime when you drive by an unwired coffee shop?) or Bluetooth devices, this can happen without you ever knowing about it.
2.
there are 5.3 billion mobile subscribers worldwide, with 73% in the developing world (itu).
78% of enterprises plan to deploy tablets by the end of 2013 (Dimensional Research).
These may be issues your IT department may not have grappled with, or only in rare cases (i.e. executive laptops). And it could be why your IT department is dragging its feet about letting you access corporate applications. Is that a legitimate excuse? Hardly.
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DEVICES
who maKes the purchasInG decIsIon?
22% 21%
Purchases made by business units/departments with input from it
GoinG fRee RanGe:

How it is embracing Consumers and Vice-Versa
ConsumErization Can makE many it hEadaChEs disappEar, thanks to thE rEsulting it-ization of thE ConsumEr.
27%
30% 27% 15% 16% 21% 20% 23% 18%
37% Purchases made solely by it
Purchases made solely by individual business units/departments Purchases made by it with input from business units/ departments Mobile services (voice/data) Mobile applications
Base: 317 IT decision-makers
Mobile phones/smart phones (devices)
Source: Computerworld, Mobility 2011 Survey
businesses have traditionally gotten first dibs on neW technology. As the saying goes, (economic) might made right. But in the last decade, its been consumers whom vendors have targeted with cuttingedge wares. Markets such as smartphones (Android), tablets (iPad) and cloud software (Google Docs, Microsoft Office 365) are being blazed by consumers, with enterprises bringing up the rear. One reason behind this consumerization of IT is that companies still havent returned to dot-com levels of IT spending. Another
Decision Making Shared: More than 70 percent of mobile application and mobile phone/smartphone buying decisions are shared between business units/departments and IT.
reason: workers are gaining more say over their companys technology. So while tech companies say their stuff is for consumers, they know that the back door influx of devices, software and services also opens the door for future sales to businesses. This switchfrom an IT department choosing technology and implementing it, to having to deal with whatever walks in the doormay cause your friendly techie to rub his temples in pain.
But shift your perspective to his. In the corporate henhouse full of employees tapping away at their secured beige PC boxes, consumerization looks dangerous, like a hungry fox prowling outside. Still, consumerization is no fox. In reality, its an opportunity to let the hens out of their cages, stretch their wings and go free-range. And instead of creating a migraine, consumerization can make many of ITs headaches
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disappear, thanks to the resulting trend: the IT-ization of the consumer. (Thats you.)
PlatformS
whIch of the followInG do you thInK would be more lIKely to Impress your boss?
Always being available via a mobile device
analysts expect more than 53 million tablets to ship in 2011; 63% will be iPads (sybase research).
WorkErS hElp thEMSElvES, hElp cio Tech-savvy employees (especially younger ones) that get to choose their own apps and gadgets feel more ownership of their technology, and are more knowledgeable about how it works. As a result, theyre more likely to tryand succeed atsolving technical problems on their own instead of calling the help desk. This self-help approach is popular with 20 and 30-somethings. But anyone willing can get with the program, regardless of age. Either way, IT-ization means that the time and cost of supporting technology plummets like a lead balloon. This does not mean that IT gets to read more comic books while waiting for the phone to ring. Au contraire, it means that the folks in IT get to reduce day-to-day drudgery (Have you tried turning it off and on?), and spend time on more important things.
59% 41%
Coming in two hours early every day
tHe PRius of Mobility:

Hybrid apps Will Drive enterprises forward
Support range of backend systems Support range of mobile devices Mobilize the enterprise Strategies for Success
Like what? Like creating smart mobile device governance policies that keep company data safe. Like securing all the newfangled gizmos on the network with a good mobile data management (MDM) software. Like creating or sourcing mobile apps that help your company save money or generate new revenue. Before long, IT departments worldwide will begin to realize they dont miss that old henhouse one bit.
it-ization mEans that thE timE and Cost of supporting tEChnology plummEts likE a lEad balloon.
Conduct resource assessment Define application priorities
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WEB APPS: FAST BUT NOT SCALABLE
PlatformS
72% 58% 41% 40%
What about Web apps, then? Web apps have always had one big advantage over native apps, in that they are write once, run [on] many devices. This slashes development time and cost. Plus, there are far more Web developers than pure mobile ones. And features in the new HTML 5 standard such as offline data storage are giving Web apps closer-to-native app performance. Indeed, when time-to-deployment is paramount and performance and user interface are not Web apps make a lot of sense. But until HTML 5 improves much more, Web apps primarily remain a quick-and-dirty solution. bESt oF both WorldS Hybrid mobile apps are an emerging class that marry the strengths of native and Web apps while downplaying their weaknesses. Described simply, a hybrid app is an HTML 5 Web app that runs inside a native app container. Think of hybrid apps as similar to their automobile namesake. Hybrid cars that offer gas engines paired with battery-based drive systems offer electric car-like advantages (whisper-quiet engines, better fuel economy) with little of their downside (much higher price, limited driving range).
for whIch of the followInG worK-related tasKs do you currently use a mobIle applIcatIon? please choose all that apply*
Email Instant Messaging or Texting Access to Company Data Mapping or Location-Based Services Booking or Managing Travel
27%
Entering Hours in Timesheets 24% Video Conference Calling Bookkeeping or Expense Reporting Process Approvals 18% Sales or CRM Data 16% Other 9% None
22% 18%
11%
*Among Respondents Who Use a Mobile Device for WorkRelated purposes
in an ideal World, apps Would all be Written from the ground up to match your enterprise processes and take advantage of the unique strengths of each device you and your coWorkers use. Of course, in an ideal world, money would grow on trees, alarm clocks would wake us up with shoulder massages and lost car keys would find themselves. In the real world, custom-built native apps are often impractical, for the eternal reasons: Talent building native apps requires your developers to have deep knowledge of device
languages, software and features a difficult task given the increasing number of devices that your enterprise supports. Time just as the Internet made business faster and more efficient, so mobility is compressing time to deadlines and ROI today. Money throwing cash at the problem, either by hiring armies of skilled, pricey developers or buying off-the-shelf apps, is no quick fix, either. New, fat teams are notoriously inefficient. While pre-built solutions still require customization 70% of the time, according to Frost & Sullivan.
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Similarly, a hybrid app combines the ease and speed of Web development along with near-native app performance. And through the use of containers, hybrid apps can take advantage of the strengths of each individual platform, whether it be iOS, Android, BlackBerry, etc., without giving developers any of the headache. MAGic oF MEAp Of course, app containers dont emerge out of nothing. They must be created by mobile enterprise application platforms (MEAPs). The best-built containers are simple and powerful, letting developers easily access back-end databases and applications and letting IT securely manage apps and devices through integrated interfaces. Going hybrid is not a strategy to embrace lightly. MEAPs are not a trivial investment. But they provide tremendous value for companies that view mobility as offering core strategic value, and expect it someday to become as pervasive as Web technologies are inside their enterprises today.
PlatformS
70% of hospitals plan to deploy iPads by the end of 2011 (HiMss).
at youR seRViCe:
0 1
Manage your Mobile Devices in the Cloud
.
When iphone and android crashed the blackberry-only corporate mobile party a feW years back, mobile device management (mdm) got complicated. Suddenly, IT departments had to deal with managing, securing and supporting apps on several different devices and operating systems. Some were corporate-owned, some employee-owned. Some were officially on the network. Others were squatters. Luckily, theres a new antidote to the confusion: the cloud. As Salesforce.com made powerful customer relationship management widely available, so the cloud can do for MDM. For companies with limited mobile expertise (which is the majority), the cost and complexity of properly deploying MDM server software remain huge obstacles. Thats why a hosted solution may be the best answer.
1010 0010 0110

0
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1.
In the lonG term, do you thInK It would be benefIcIal or detrImental to your company to host more mobIle applIcatIons In the cloud?
* Sample size of 250 companies with revenues upward of $100M surveyed across the U.S and UK
PlatformS
Hit the ground running: Hosted solutions are mostly ready to go out of the box, so to speak, providing fast deployment. Pay as you go: Cloud-based providers charge package prices on a monthly basis, often based on the number of users. So you dont have to make a huge upfront investment, and you only pay for what you need. Cut IT some slack: Keep your IT resources focused on the core business, rather than dedicating staff to a non-strategic initiative. Empower DIY employees: Hosted solutions can provide ready-made self-help portals so workers can troubleshoot their own issues, keeping your helpdesk load under control. Streamline your plans: Some providers monitor usage rates and make suggestions to optimize your plans and even renegotiate carrier contracts based on who uses what. Deliver the goods: Hosted solutions may offer procurement services, meaning theyll buy company devices, set them up, and deliver them to new employees ready to go. Outsource the bad cop: Cloud-based MDM solutions can help your company establish a mobile governance policy to outline who can use which device to do what, how often workers have to reset passwords, and the situations that require lost or stolen devices to get locked or wiped. Leverage expert know-how: Someone who knows all about MDM will monitor ongoing cost control and needs assessment for you, freeing your company to do what you do best.
9.
2.
18%
82%
Beneficial Detrimental
Get a built-in development platform: Many hosted solutions can provide the familiar tools and central administrative console you need to quickly develop in-house apps and extend them to multiple devices without re-writes, as well as manage and secure them for the long-term.
For large companies, MDM software may still be the better choice. In-house mobile expertise, deep financial pockets and a huge device population are all good reasons to choose traditional MDM over managed mobility. But for everyone else, hosted solutions are worth a lookespecially for dithering IT managers still putting off MDM implementation. They officially have no more excuses.
3. 4.
trAditioNAl vErSuS hoStEd
5.
Beware imposter offerings that might look like managed mobility on the outside but are really traditional on-premises software with none of the advantages of the cloud. Sybase Afaria powers many true hosted solutions today, including Verizon, Orange, VeliQ BV and Symphony Services Corp.
1 billion smartphones will be sold in 2016, taking up 50% of the market (iMs Research)
korea telecom has given away iPads to all 32,000 of its employees.
rEAch For thE cloud Managed mobility services include many of the features of in-house MDM solutions, such as enforced PIN access, the ability to remotely lock (temporarily disable) and wipe (permanently erase) devices, data encryption, firewall, antivirus and mobile VPN support. They can give different levels of access to different types of employees and handle a wide range of devices. Plus, they also offer benefits that in-house solutions dont.
6.
7.
8.
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PlatformS
1.
Which of the Following Statements Better Describes your Companys IT Culture? a) As part of their hazing, IT employees submit to NIH (Not Invented Here) tattoos. b) Your CIO spends more time in Vegas at vendor conferences than in his own office.
Mobile aPPs: to builD oR buy?
7.
How Customized is the Application the Mobile App Will Connect With? a) Weve run it since 81; the developer went out of business in 94. It has more bandaids on it than a clumsy 6-year-old. b) As pristine as freshly-fallen snow. How Many Off-The-Shelf Apps Are Available? a) In how many languages can you say zero? b) A few, but it will cost 3x the license fee to make the apps work with our crazytweaked system (see answer 7) a: above). c) Larger than the selection of breakfast cereals at my supermarket.
How To Score (except for no. 6, no points for any answer): a) = 0 points
b) = c) =
1 points
2 points
2.
How Fast-Paced Is Your Industry? a) Sleepier than a kitten in a Youtube video.
8.
0 5 points Pull Out Your Hammer and Put On Your Hard Hat, Its Time to Build. 6 - 11 points Check Your Wallet, Its Shopping Time.
b) Shifting paradigms, crossing chasms, and reaching tipping points daily!
3.
Does Your Company View Technology as a Potential Competitive Advantage? a) Our CTO has a regular golf foursome with the other execs. b) Not since the CEO read Nick Carr and cut our budget in half.
9.
nine questions to help you solve the eternal dilemma for it, now rearing its ugly head in the mobile arena.
4.
When Do You Need To Launch The App? a) Flexible - we can invent as many fire drills to distract our managers as necessary. c) Yesterday, of course.
Do You Expect to Modify This App In Future? a) We call our CTO Chief Tinkering Officer behind his back. And to his face. b) If we have the budget. So, no.
* Never fear some modern Mobile Enterprise Application Platforms (MEAPs) like Sybase Unwired Platform 2.0 allow Web developers to build mobile apps, too. **For no. 6, the device explosion combined with burgeoning Bring Your Own Device policies mean that both answers a) and b) are woefully unrealistic. For most companies, answer c) = is the most likely scenario if not already, then soon.
b) Whenever the end of quarter rolls around.
5.
Do You Have Any In-House Mobile Developers?* a) I work at Zynga. So, duh, yes.
whIch of the followInG, If any, would you be wIllInG to GIve up If you were able to use the type of mobIle devIce you want for worK for the rest of your career? please choose all that apply.*
*Among Respondents Who Would Give Up Something to Use Their Preferred Mobile Devices for the Rest of Their Careers
b) No, but I think Mindy and Suresh at headquarters know a little HTML and Visual C++.
Free Coffee at Work Free Food at Work Free Office Supplies A Parking Space That Is Paid For The Ability to Work From Home A Paid Vacation Day
58% 39% 30% 26% 21% 20%
c) Are you kidding? My firm is too small/nontechie/still recovering from the recession.
6.
How Many Mobile Platforms Does Your Company Support?** a) One, always and forever. b) Two, but definitely no more than that. c) Two officially and three unofficially today; who knows how many next year?
12% 2%
OTHER
1% of My Retirement Savings
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the wave
5B+
aPPS
of mobIle apps transformInG the enterprIse are you rIdInG the wave?
5 billion mobile phone subscribers in the world
PeDal to tHe Metal:

a Dozen Ways that apps accelerate M-business
40 20 60 80 100 120 140 160
todays mobile devices are sexy beasts, for sure. But looks only get you so far; you need brains, too. Thats what apps provide. Here are twelve ways that apps are driving the mobile enterprise revolution. Sharing information better: The U.S. Army is thinking about making smartphones standard field gear along with boots, guns and ammunition. Their high portability enable troops to text message updates about their surroundings, send pictures with an attached GPS location, and quickly fill out reports. With tablets, its not their portability, but their sharp, non-flip-up screens that facilitate sharing, encouraging groups of people to gather around. General Electric outfitted its sales and marketing staff with iPads, which they use for sharing business information and one-on-one presentations with both customers and colleagues.
9B+
9 billion mobile app downloads to date4
90%
90% of it managers will implement new mobility apps in 20111
84%
84% of it managers say they are excited about implementing mobile apps 6
50%
50% of it managers say employees are driving the quest for mobile apps3
40 20 0
60
80
100
120 140 160
38%
38% of enterprises plan to support 5+ platforms by end of 20112
21%
21% of it managers will plan to deploy 20+ mobile apps this year7
75%
75% of companies report increased productivity from deploying mobile apps5
1,2,3,6,7 http://www.sybase.com/files/Solution_Overviews/Sybase_Charts_Kelton.pdf 4 http://en.wikipedia.org/wiki/File:AppleAppStoreStatistics.png, http://www.stockbriefings.com//google-inc-nasdaqgoog-android-has-200000-apps-2/3179516 5, Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2010, Forrester Research, Inc, 2010
Source: Sybase, a SAP company. All rights reserved.
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The intimacy of face-to-face communication: IT technicians at World Wide Technology in St. Louis use FaceTime video chat on their iPhones to resolve support issues. Customers can call up from their mobiles, talk with their support rep and share live video of whats going on, rather than tackling the more difficult task of trying to explain it.
aPPS
contacts, accounts, leads, analytics and inventory no matter where they are. General Mills, one of the worlds largest food companies, recently gave iPads running SAP CRM to 200 of its sales staff. Field reps now input the data they gather right away, updating records, placing orders and closing sales faster. Slimming: Both Alaska and American Airlines have issued iPads to their pilots to replace the old standard-issue, 25-pound flight manuals. Americans iPads also include aeronautical charts. Not only do the iPads save fuel, paper and backaches, the electronic flight manuals are easier to search and update. Business intelligence on the go: Dow Corning executives use the Roambi-Visualizer app on their iPhones to review and analyze realtime sales, financial, and operational data from their SAP system. They get the numbers whenever, wherever and make dashboards that give them exactly what they want, how they want.
thE hugE variEty of apps turns mobilE dEviCEs into swiss army knifE-likE wondEr tools.
Being more human: Finally, technology is conforming to human behavior instead of the other way around. Doctors and nurses at Nottingham University Hospitals in Great Britain are spending more time with patients. Cisco Cius tablets and Nervecentre software let them access and enter patient data in the wards, instead of having to go back and forth to their offices. Sales tool. Chances are that you have already been approached by a salesperson in the mall toting an iPad. Retailers using app-enabled tablets include Burberry, Converse, JC Penney, Puma, Sephora, Gucci, and more. Besides the obvious uses product catalog, or an electronic clipboard for gathering customer data stores like Things Remembered are letting customers choose the message to be engraved on photo frames and boxes. Nordstrom, meanwhile, plans to install an app that turns their iPads into cash registers. Increasing efciency: The huge variety of apps turns mobile devices into Swiss Army Knife-like wonder tools useful for any industry. Knowing your customer: Typically providing two-way access to enterprise systems, mobile customer relationship management (mCRM) apps let salespeople see and enter
86% of Global 50 enterprises have mobile apps (appconomy).

Take the CitiPower and Powercore utility companies in Melbourne, Australia. They send crews into deserts and mountains to inspect and repair utility poles, wires and equipment carrying ruggedized devices loaded with a workforce management app. This lets crewmembers see their schedule of jobs, capture photos, record work order status, report defects and coordinate to efficiently allocate resources. Another example: the U.S. Army is testing 85 apps on iPhones and Android devices for combat use.
wIll the expandInG use of mobIlIty technoloGIes be a top prIorIty?

Base: 2,803 IT decision-makers
Critical priority High priority Low priority
16% 46% 31%
6%
Not on our agenda
Source: Forrester Research, Insights for CIOs: Make Mobility Standard Business Practice, September 3, 2010
Mobility Is a Top Priority: Nearly two-thirds of IT decision-makers report that expanding uses of mobility technologies for employees and customers will be a High or Critical priority during the next 12 months.
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Staying connected: Enterprises are creating mobile apps to give employees the tools and information they need to do their jobs wherever they can get away with it (hopefully not the movie theater or swimming pool). Standard Chartered Bank lets its traders securely monitor and perform trades with TradePort, a mobile app it built in-house. Meanwhile, a number of restaurants in California are testing iPad apps that let waitstaff send orders back to the kitchen.
aPPS
Conforming to human bEhavior instEad of thE othEr way around.
Real-time information: Because we always carry them, mobiles can provide employees with real-time information, and vice-versa. Swedish newspaper company Aftonbladet built Butiksappen, an app that lets employees take photos of the company papers at retail outlets and add notes about whether the displays are well-stocked, tidy and close to cashiers. After-work fun. American Airlines and Qantas are both offering tablets to premium passengers as alternatives to in-flight entertainment systems. Reviews Website Yelp, meanwhile, has three beer kegs in its party room with built-in iPads running an app that tells drinkers whats on tap.
its an aPP, aPP WoRlD

the World may love hamburgers, but it loves apps even more. Both Apple and Google are projected to deliver 100 billion downloads in a fraction of the time it took McDonalds to serve up 100 billion burgers. Indeed, based on Android Markets recent exponential growth, Googles store might hit 100 billion downloads as early as April 2012.* The gap between Apple and Google and the rest of the mobile field, appears to be widening, not narrowing.
* Based on polynominal trendline extrapolations with calculated accuracy (chi-squared, or R2) of 0.996 for both Apple and Google (1=best).
Mobile Web users will hit 1 billion in 2015, surpassing desktop Web users (itu).
Communicating directly with consumers: Mobility can create a one-to-one relationship between businesses and customers, not just through QR codes and SMS offers, but through mobile payment and banking applications. For instance, the Starbucks Card Mobile app acts like a mobile version of your Starbucks card, and taps into the companys rewards program. Consumers get it: Just nine weeks after the apps nationwide launch, the company had processed over 3 million mobile payments.
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Its an app, app world
Android 100 billion app downloads* 2008-2012 3.5-year span *(predicted)
100
aPPS
Apple iOS 100 billion app downloads* 2008-2012 5.6-year span *(predicted)
100
McDonalds 100 billion burgers sold 1948-1996 46-year span
100
73 70.4
WHats an enteRPRise aPP stoRe?

and why do i need one?
you probably already knoW What an app store is: a Web site or mobile application that lets you search, broWse, learn about and doWnload applications for your computer or mobile device. An enterprise app store is just a private version of that, an in-house portal created and managed by a company. Employees use it to outfit their laptops, tablets and smartphones with the applications they need to do their jobs. Available apps can include those hosted on public stores, such as the Apple App Store or Googles Android Market, as well as those hosted internally on corporate servers. Ideally, the employees experience getting both types of apps wont differ much, if at all. Enterprise app stores can also act as gatekeepers, blocking apps on the corporate blacklist.
Number of Downloads in billions
40.7
Downloads
42.6
21
23.7
July 2011
5.3
15 14.9
October 2011 (projected)
5 1
9
1
1
21
MONTHS
33
37
39
41 42
YEARS
51
46
MoSt populAr Platform (Launch Date) AppS StorES Apple App Store(July08) todAy* Google Android Market (Oct08) Nokia Ovi Store (May09) GetJar (2004) BlackBerry App World (April09)
*Based on most recent public figures
Total Downloads 15 billion 5 billion 1.8 billion 2 billion 1 billion
Downloads Per Day 31 million 16.67 million 6 million 4 million 3 million
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Why you NEEd oNE
aPPS
Your company needs an enterprise app store for the following five reasons. In the post BlackBerry-only world, app stores make it possible for your company to manage hundreds or thousands of employees all running different operating systems and devices. Companies are writing and deploying more enterprise apps than ever before, some built from scratch, others customized versions of off-the-shelf solutions. According to Kelton Research, two-thirds of companies plan to roll out five or more mobile apps in 2011, and 21 percent plan to roll out 20 or more. What makes more sense for distribution than an enterprise app store?
what are your fIrms mobIlIzatIon plans for the followInG applIcatIons or processes?
91% 93% 66% 51% 35% 29% 29% 22% 22% 18% 15% 11% 11% 10% 4% 6%
Other
1.
Email/messaging Personal information management (PIM) calendar and contacts
73%
64%
Instant messaging
2.
With a Windows PC, IT typically wipes the hard drive and installs a new image with the operating system and required software before giving it to an employee. You cant do that with employee-owned smartphones and tablets brought in via BYOD. Employees not only want to keep their personal data safe, but they will balk at the idea of IT taking their device away for half a day or more. With PCs, IT is also used to pushing out security patches and updates on its own schedule. Thats tricky with smartphones and tablets, which connect via an unpredictable mixture of Wi-Fi and 3G. Ramming a bulky update down a skinny, expensive 3G pipe could incapacitate an iPad or, worse, cause it to run up huge service charges. For mobile devices, the app stores gentle pull model works better than the dictatorial push.
48% 50%
Enterprise telephony Customer relationship management (CRM) Sales force automation (SFA)
40% 49% 43% 48%
Business intelligence (dashboards) Collaboration (wikis)
Document management
30%
Enterprise resource management (ERP)
20% 20% 23%
Field force automation (FFA) Supply chain management Human resources (HR) Currently mobilized Currently mobilized and/or will be mobilized next 12 months
in thE post blaCkbErryonly world, EntErprisE app storEs arE an EssEntial piECE of thE mobilE managEmEnt puzzlE.
4.
Enterprise app stores save accounting departments from having to process expense reports and reimburse employees for thousands of 99-cent purchases. People in the know call this the micro-transaction problem. Just as corporate intranets evolved into B2B-facing extranets, enterprise app stores will eventually also service corporate partners and vendors.
5.
3.
Source: CIO Strategy Forum Market Pulse, Mobile Technology Strategy and Investments, December 2010
Application Adoption: Business process mobile applications adoption lags far behind email and calendaring in current implementations, and planned projects are customer-facing and business process-centric.
With bring-your-own-device (BYOD) policies becoming mainstream, selfservice enterprise app stores help employees safeguard their personal data, ensure performance and keep service costs low. Whew! Thats a mouthful. Lets break it down.
hoW you GEt oNE
The technology to build enterprise app stores is available today. Corporate mobile device management software (i.e. Sybase Afaria) gives companies the tools they need to create them.
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aCknoWleDGeMents
Editor Eric Lai Project Management Carmel Coscia Russ Novy Design Boing Design Paris BoingDesignParis@yahoo.co.uk Developed with help from BaySide Media BaySideMedia.com
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SYBASE, AN SAP COMPANY Corporate Ofce One Sybase Drive, Dublin, CA 94568-7902 U.S.A.
Collateral #L03338 Copyright 2012 Sybase, an SAP Company. All rights reserved. Sybase and the Sybase logo are trademarks of Sybase, Inc., or its subsidiaries. indicates registration in the United States of America. SAP and the SAP logo are the trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other trademarks are the property of their respective owners.

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Mobility Manifesto: Transforming the Enterprise Published by Sybase, an SAP Company One Sybase Drive, Dublin, CA 94568-7902 U.S.A.

FearofFailure. KnowItAll:AChecklistfor CompaniesContemplatingthe GreatLeapForward.

tYourService:Manageyour A MobileDevicesintheCloud. MobileApps:ToBuildorBuy?

ItsanApp,AppWorld. hatsanEnterpriseAppStore? W AndWhydoINeedOne?

es,TabletsAreAsGoodasPCs. Y HeresWhy. HelmetandShorts:WhySecure A EmailisNotEnough. MobileSecurity:Easier. Harder.Different. GoingFreeRange:HowITis EmbracingConsumersand ViceVersa.

STIRRING THE MOBILE VANGUARD

uniVeRsal DeClaRation of WoRkeRs Mobile RiGHts

STIRRING THE MOBILE VANGUARD

HoW Mobile-saVVy is youR CoMPany?

earlYThaT mobile phones mobile werenT all

1. Do you have a smartphone or a tablet? Yes, a smartphone. (+5)

4. And IT is aware of all this? Yes. (+10)

Yes, a tablet. (+5) Yes, both. (+10) No, neither. (+1)

7. Who owns your device/s? I do. (+10)

My company does. (+5)

Are you going to tell IT about the e-mail thing? (-1)

Smarter than your genius cousin. (+5)

Yes, they pay for the whole enchilada. (+10)

Ha! Thatll be the day. (+1)

Picked exactly what I wanted from a list. (+5)

Again, did someone tell you to ask me this? (-1)

STIRRING THE MOBILE VANGUARD

The airport. (+5) The beach. (+1)

The golf course. (+5)

Whenever the things lock me out and force me to. (+10)

uses for a home telephone

Yeah, but Ive never read it. (+5)

STIRRING THE MOBILE VANGUARD

There are more mobile phones Than TooThbrUshes (5b Vs 2.2b)

STIRRING THE MOBILE VANGUARD tiMeline fRoM MainfRaMe to Mobile

fRoM CoMManDanD-ContRol to unWiReD: a tiMeline fRoM MainfRaMe to Mobile

1946 ENIAC debuts. A mere super-

The Apple II is an 1977 instant success.

image: Rama & Muse Bolo

STIRRING THE MOBILE VANGUARD tiMeline fRoM MainfRaMe to Mobile

1981 24 lb. Osborne I portable

PC Jr. released. Fates quickly diverge.

1984 Macintosh and IBM

1987 Toys for yuppies: Motorola releases DynaTac 6000XL carphone.

Microsoft releases 1985 buggy Windows 1.0.

Verizon launches 2003 3G network in US.

1990 Pagers become fashion

SimCity videogame is released.

iPhone. HP overtakes Dell in PC market.

Motorola StarTAC released. 1996

STIRRING THE MOBILE VANGUARD

experts once Doubted laptops as Much as tablets. Really.

infaMous last WoRDs

STIRRING THE MOBILE VANGUARD

WHats tiReD, unWiReD in Mobility

WHats tiReD, unWiReD in Mobility

STIRRING THE MOBILE VANGUARD

tHe fiVe tyPes of Mobile WoRkeRs

STIRRING THE MOBILE VANGUARD

STRATEGIES fOR SUccESS

Mobility: WHy HeRe. WHy noW.

STRATEGIES fOR SUccESS

Source: University of Texas Business School, Nov. 2010

STRATEGIES fOR SUccESS

Less-than-ideal user interfaces from

from multiple vendors at reasonable cost;

Source: Kelton Research, Jan. 2011