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Q.1 What influenced you to buy a particular brand? [ ] Advertisement [ ] Attractive Packaging [ ] Shop Display [ ] Word of Mouth [ ] Dealer [ ] Family/Friends/Relatives
Q. 3 Which one of the following policies affects your selection? [ ] Discount Policy [ ] Promotional Policy
Q. 4 Four different companies launch different promotional schemes on their products. Rank these schemes in order of your preference that will change your buying decision. [ ] Money back offer. [ ] Prizes on the bottle cap. [ ] Prices on the specific number of bottle caps. [ ] Bumper prize.
Q.5 If a particular brand is not available with the retailer you will? [ ] Drop the idea of buying products [ ] Go to another retail outlet [ ] Try another (competitors) brand Q6. Do you find any price difference in between rural and urban areas product? [ ] Yes [ ] No
Q2. Which is the most effective strategy for the promotion of the product? [ ] Wall Paintings [ ] Customer contact [ ] Van Campaigns [ ] Event Management [ ] Radio Q3. Do you use some extra strategies for the product promotion? [ ] Yes [ ] No
Q4. If Yes, then what type of strategies you use? If No then Why?
Q5. What type of challenges are facing during the promotion of product?
Q7. Which marketing strategy or scheme dramatically affects the sale of products? [ ] Availability [ ] Good Advertising [ ] Low Price/Cost
Q8. Rank the following offers in order of your preference that attracts you the most to sell a particular brand ? [ ] Brand that offer discounts [ ] Brand that offer good promotional schemes [ ] Brand that offer stock on credit basis [ ] Brand that offer good marketing support
Q2. Does the rural market form the main or major part of your target audience? a) b) Yes No
Q3. Do you plan your marketing methods especially keeping the rural population in mind? a) b) Yes No
Q4. What are the main changes or deviations in rural marketing from the urban marketing?
_________________________________________________________ Q5. Do you think rural marketing is more challenging than any other type of marketing? a) b) Yes No
Q6. What are the main challenges faced or restrictions in rural marketing methods? _____________________________________________________________________ Q7. Considering the fact that no digital form of marketing can be used in rural marketing, does this pose as a phenomenon which restricts the profit? a) b) Yes No
Q8. Who is the target audience out of the entire rural population for the products you produce? _________________________________________________________ Q9. Is the country seeing any change in the methods of rural marketing considering that even rural areas are developing slowly? a) b) Yes No
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