IJRSS Vol-1 Issue-1 Abstract

International Journal of Research in Social Sciences
CONTENTS
Sr. No.
TITLE & NAME OF THE AUTHOR (S)

A Feasibility case Study of Implementing Corporate Social Responsibility from Employee Perspective with Special Referance to Marg properties, Chennai Dr. Simeon S. Simon, Dr. Janakiraman and Dr. Clement Sudhahar Rule-Based Phonetic Matching Approach for Hindi and Marathi Mr. Sandeep Chaware and Mr. Srikantha Rao Work-Integrated Learning Program in Colleges and Universities An Analysis Dr. S. Kaliyamoorthy and S. Sridevi Education Management for advancing rural india Ms. Simmi Tyagi An optimization routing model for collecting infectious medical waste Ms. Sopnamayee Acharya and Dr. Sandeep Tiwari Model Formulation for Quantitative Research on Purchase Intentions of Car Owners
Page No.
1 2 3 4 5
6-7
8-9 10-11 12-13
14-15
6
Mr. Balakrishnan Menon An Event Study Analysis to Evaluate the Efficiency of Stock Market With Respect To Dividend Announcements in Public (SBI Bank & PNB Bank) and Private (HDFC Bank & ICICI Bank) Banking Companies Vinod Kumar, Shelly Singhal and Gaurav Kamboj CONSUMER EDUCATION & AWARENESS
16-17
18-19
Dr. Hawa Singh and Ms. Monika Singh The Smoked India
20-21
9
Ms. Sangeeta Mohanty and Ms.Chitra Sikaria Depository System in India: An Appraisal
22-23
10
Ms. Kiran Chaudhary and Mr. Ramesh Kumar Malik
24-25
August Volume 1, Issue 1 2011 _________________________________________________________
IJRSS
ISSN: 2249-2496
Chief Patron
Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico Research professor at University Center of Economic and Managerial Sciences, University of Guadalajara Director of Mass Media at Ayuntamiento de Cd. Guzman Ex. director of Centro de Capacitacion y Adiestramiento
Editorial Board
Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKAR
Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGH

Professor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRI
Principal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARY

Asst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYA

Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Dr. T. DULABABU
Principal, The Oxford College of Business Management,BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMAR

Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
International Journal of Research in Social Sciences http://www.ijmra.us 2

Dr. S. KALIYAMOORTHY
Professor & Director, Alagappa Institute of Management, KARAIKUDI
IJRSS
ISSN: 2249-2496
Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINAR

ESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMED

Software Research Eng, Department of Bioinformatics, GERMANY
Mr. SANJAY ASATI

Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory Board

Dr.MANJIT DAS
Assitant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHAN

Maulana Azad National Institute of Technology, BHOPAL
Dr. N. KAVITHA
Assistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARAN
Assistant Professor (Senior), VIT Business School, TAMIL NADU
DR. RAJIV KHOSLA

Associate Professor and Head, Chandigarh Business School, MOHALI

Dr. S. K. SINGH
Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
IJRSS
ISSN: 2249-2496
Dr. (Mrs.) MANISHA N. PALIWAL

Associate Professor, Sinhgad Institute of Management, PUNE
DR. (Mrs.) ARCHANA ARJUN GHATULE

Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
DR. NEELAM RANI DHANDA

Associate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURI

Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada University, AURANGABAD
Prof. Dr. BADAR ALAM IQBAL

Associate Professor, Department of Commerce,Aligarh Muslim University, UP
Associate Editors
Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management,RAJKOT (INDIA)
MOID UDDIN AHMAD

Assistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORA

Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Mr. P. PRABHU
Assistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMAR

Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMA

Assistant Professor ,Bhilai Institute Of Technology, INDORE

Ms. MONIKA BHATNAGAR
Assistant Professor, Technocrat Institute of Technology, BHOPAL
IJRSS
ISSN: 2249-2496
Ms. SUPRIYA RAHEJA

Assistant Professor, CSE Department of ITM University, GURGAON
Reviewers
Dr. B. CHANDRA MOHAN PATNAIK
Associate Professor, KSOM, KIIT University, BHUBANESWAR
Dr. P. S. NAGARAJAN
Assistant Professor, Alagappa Institute of Management, KARAIKUDI
Mr. K. V. L. N. ACHARYULU
Faculty, Dept. of Mathematics, Bapatla Engineering College, Bapatla, AP
Ms. MEENAKSHI AZAD

Assistant Professor, Master of Business Administration, GREATER NOIDA
Dr. MOHD NAZRI ISMAIL

Senior Lecturer, University of Kuala Lumpur (UniKL), MALAYSIA
Dr. O. P. RISHI
Associate Professor, CSE , Central University of RAJASTHAN
Ms. SWARANJEET ARORA

ASSISTANT PROFESSOR , PIMR, INDORE
Mr. RUPA.Ch
Associate Professor, CSE Department, VVIT, NAMBUR, ANDHRA PRADESH
Dr. S. RAJARAM
Assistant Professor, Kalasalingam University, Virudhunagar District, TAMIL NADU
Dr. A. JUSTIN DIRAVIAM

Assistant Professor, CSE, Sardar Raja College of Engineering, TAMIL NADU
Ms. SUPRIYA RAHEJA

Assistant Professor, CSE Department, ITM University, GURGAON
IJRSS
ISSN: 2249-2496
Title
FEASIBILITY
CASE STUDY OF IMPLEMENTING
CORPORATE SOCIAL RESPONSIBILITY FROM EMPLOYEE PERSPECTIVE WITH SPECIAL REFERENCE TO MARG PROPERTIES, CHENNAI
Author(s)
Dr. Simeon S. Simon

Asst. Professor Karunya University
Dr. Janakiraman
Asst professor Arignar Anna Arts & Science College
Dr. Clement Sudhahar

Associate Professor Karunya University
August Volume 1, Issue 1 2011 _________________________________________________________ ABSTRACT:
IJRSS
ISSN: 2249-2496
This paper throws light on the essentials of corporate social responsibility (CSR), also known as corporate conscience; corporate citizenship, responsible business, sustainable responsible business (SRB), or corporate social performance, and above all how well it should be implemented for the benefit of the society in the organization. As a matter of fact, CSR is a form of corporate self-regulation integrated into a business model. CSR is all about how companies manage the business processes to produce an overall positive impact on society. Profits are necessary for any organization to exist, while recognizing this aspect all groups in society is striving to add value and make life better. Businesses rely on the society within which they operate and they could not exist or prosper in isolation (without the society).Society relies on value based things produced by the companies, which in turn need the infrastructure that the society provides, its source of employees, not to mention its consumer base. CSR adds value because it allows companies to better reflect the values of this important ingredient base that the company aims to serve. CSR covers all aspects of business from day to day operations. Whether as an employer, producer, buyer, supplier, or investment, the attractiveness and success of any company today is directly linked to the strength of its brand. CSR is an argument of economic self-interest for a business. In todays branddriven markets, CSR means matching corporate operations with the stakeholders values and demands at a time when these parameters can change rapidly. One example is a companys customers: CSR adds value because it allows companies to better reflect the values of this important constituent base that the company aims to serve. CSR covers all aspects of business day to day operations. Whether as an employer, producer, buyer, supplier, or investment, the attractiveness and success of a company today is directly linked to the strength of its brand.
IJRSS
ISSN: 2249-2496
Title
RULE-BASED PHONETIC MATCHING APPROACH FOR HINDI AND MARATHI
Author(s)
Mr. Sandeep Chaware

Research Scholar, MPSTME, NMIMS University, Mumbai, INDIA
Mr. Srikantha Rao

PhD Guide, MPSTME, NMIMS University, Mumbai, INDIA
IJRSS
ISSN: 2249-2496
Phonetic matching plays an important role in multilingual information retrieval, where data is manipulated in multiple languages and user need information in their native language which may be different from the language where data has been maintained. In such an environment, we need a system which matches the strings phonetically in any case. Once strings match, we can retrieve the information irrespective of languages. In this paper, we proposed an approach which matches the strings either in Hindi or Marathi or in cross-language in order to retrieve information. We compared our proposed method with soundex and Q-gram methods. We found better results as compared to these approaches.
KEYWORDS: Soundex, Q-gram, Edit distance, Indic-phonetic, phonetic matching.
IJRSS
ISSN: 2249-2496
Title
WORK-INTEGRATED LEARNING PROGRAM IN COLLEGES AND UNIVERSITIES AN ANALYSIS
Authors
Dr. S. Kaliyamoorthy
Director, Alagappa Institute of Management, Alagappa University, Karaikudi, TN
S. Sridevi
PhD Scholor, Alagappa Institute of Management, Alagappa University, Karaikudi, TN
August Volume 1, Issue 1 2011 _________________________________________________________ Abstract:
IJRSS
ISSN: 2249-2496
Work-integrated learning (WIL) programs are becoming popular with students, government, employers, and universities. A major benefit of a WIL program is the increased employability of students, and this matches well with the present trend whereby students expect a pay-off from their investment in education. Curriculum is one of the important products that universities offer to their stakeholders, but the curriculum has received less attention than might be expected. This paper discusses issues related to designing a WIL program for a post-graduate degree program. The importance of WIL programs in general is followed by discussion on how WIL, work and knowledge are related to each other. Issues relating to designing a successful WIL program are discussed by its faculty, academics and the employers as stakeholders in the program. The WIL programs implications for the post-graduate curriculum are also discussed. Keywords: Curriculum, experiential learning, work-based learning, work-integrated learning.
August Volume 1, Issue 1 2011 ______________________________________________________
IJRSS
ISSN: 2249-2496
Title
EDUCATION MANAGEMENT FOR ADVANCING RURAL INDIA
Author(s)
Ms. Simmi Tyagi

Assistant Professor Dev Bhoomi Group of Institutions Saharanpur - 247001 Uttar Pradesh
August Volume 1, Issue 1 2011 ______________________________________________________ Abstract:
IJRSS
ISSN: 2249-2496
The paper reviews the state of education management for Advancing Rural India. Using the setting up of some specialized Institutes of Rural Management Education as a pivot, the paper examines the difficulties in establishing specialized management schools, the design of the curriculum and the management of the expectations of both the students who come in and the recruiters. It then identifies the problems in running rural management programmes particularly the dilemma between explicit value orientation towards the betterment of the poor and the value neutral optimization approach of conventional management education. The paper then examines the paradigm shift that has happened in the marketplace for rural managers, and concludes with some further questions on how the future of rural management education can be addressed. If we want to be a developed country, we have to look deeper into the strategic approach of education advancement in rural area also. Keywords: Rural Graduates, Job Opportunities in Rural Market, Rural Education Phenomenon, Specialized Management School, Optimized Educational Approach & Advancement of Rural based Education.
August Volume 1, Issue 1 2011 ______________________________________________________
IJRSS
ISSN: 2249-2496
Title
An optimization routing model for collecting infectious medical waste
Authors
Ms. Sopnamayee Acharya

Academic Associate in OM & QT Indian Institute of Management, Indore
Dr. Sandeep Tiwari

Reader, School of studies in Mathematics Vikram University, Ujjain
IJRSS
ISSN: 2249-2496
Most small to mediumsized clinics and hospitals in Indore do not have on-site treatment facilities for their medicals and infectious wastes and must rely on outside agencies for its collection and treatment. In this paper the problem of optimally planning and scheduling the collection of medical wastes from a disperse group of facilities is formulated as a PVRP. Special attention is given to the requirement that waste pickup be made on at least a weekly basis. Optimization model consist of two phase: first phase solves a standard VRP to determine the set of individual routes for the collection vehicles by SFCOP (space filling curve with optimal partitioning) approach. Whereas second phase assigns routes to particular days of the week by mixed-integer programming. Also an illustrative example demonstrates the effectiveness of the approach.
IJRSS
ISSN: 2249-2496
Title
Model Formulation for Quantitative Research on Purchase Intentions of Car Owners
Author(s)
Mr. Balakrishnan Menon
Professor, DC School of Management and Technology, One School Avenue, Pullikanam Post, Idukki District, Kerala
IJRSS
ISSN: 2249-2496
Automobile Industry in India is influenced by the presence of national and multi-national manufacturers. The presence of many manufacturers and brands in the state provides many choices to the customer. These manufacturers offer similar value proposition, making the passenger car segment being highly commoditized. Customers no longer consider engine performance, as a major factor, as it is expected to be a standard already in place. They look for those differentiating parameters, which can make the choice from one brand to another. The main purpose of this paper is to come up with the identification of possible parameters that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala. It is also aimed to develop a theoretical model, which influence the consumer purchase patterns of passenger cars, so that further research could be done, based on the model and the identified parameters. Key Words: Consumer Behaviour Patterns, Customer Loyalty, External Influence, Brand Community, Family Influence, Customer Satisfaction
IJRSS
ISSN: 2249-2496
Title
AN EVENT STUDY ANALYSIS TO EVALUATE THE EFFICIENCY OF STOCK MARKET WITH RESPECT TO DIVIDEND ANNOUNCEMENTS IN PUBLIC (SBI Bank & PNB Bank) AND PRIVATE (HDFC Bank & ICICI Bank) BANKING COMPANIES
Authors
Vinod Kumar
Assistant Professor, Tilak Raj Chadha Institute of Management and Technology, Yamuna Nagar, Haryana, India
Shelly Singhal
Assistant Professor, Maharaja Agrasen Institute of Management and Technology, Jagadhri, Haryana, India
Gaurav Kamboj
Assistant Professor, Maharaja Agrasen Institute of Management and Technology, Jagadhri, Haryana, India ABSTRACT:
IJRSS
ISSN: 2249-2496
The Efficient Market Hypothesis (EMH) provides that security prices reflect all available information.T he market price of a security is its price on the Stock Exchange s trading market. The speed with which the market reacts to new knowledge about the company is a measure of the efficiency of its pricing process. This process is likely to be enhanced if market participants have unimpeded and costless access to all relevant information about the company s prospects and if high transaction costs do not constitute barriers to trading on the stock exchange. The purpose of the study was to ascertain whether there was an instantaneous reaction of the companies share prices to dividend announcement in order to provide the basis for confirming or dispelling the EMH conclusions as far as the National Stock Exchange was concerned The event study methodology was used to achieve the research objective. Additionally T- Test was employed in testing the null hypothesis. The major finding was that the NSE was a semi-strong efficient market resulting in the conclusion that the time of announcement can be used for the making easy money but is very rare to find that on which date company will announce the dividend and if investor are able to predict this than in that case easy money can be made with the help of that information.
Key words: Event study, Dividend announcements, Stock prices, Banking companies
IJRSS
ISSN: 2249-2496
Title
CONSUMER EDUCATION & AWARENESS
Author(s)
Dr. Hawa Singh

Professor, Department of Commerce, Kurukshetra University, Kurukshetra.
Ms. Monika Singh

Research Scholar Deptt. of Commerce, Kurukshetra University, Kurukshetra
IJRSS
ISSN: 2249-2496
Talking of India with worlds second largest population here the issues related to the consumers affects the entire million people since everyone is a consumer in one way or the other. The consumer has to be aware of his rights and play a key role. This is possible through consumerism. The paper is an attempt to study the awareness level of consumers regarding their consumer rights in 5 districts Key words: consumerism, 3-tier, quasi judicial machinery, consumer councils
IJRSS
ISSN: 2249-2496
Title
The Smoked India
Author(s)
Ms. Sangeeta Mohanty

Professor, Academy of Business Administration, Industrial Estate (S1/25) Angaragadia, Balasore, Orissa
Ms.Chitra Sikaria
Faculty Member, Academy of Business Administration, Industrial Estate (S1/25) Angaragadia, Balasore, Orissa
IJRSS
ISSN: 2249-2496
Various research reports claim India to be on the brink of economic revolution ignoring the fact the majority of Indias population is in the clutches of smoke form tobacco like beedi and cigarette. This addiction is paralyzing todays youth who have to carry forward the nation making the dream of a developed country a distant dream. The focus for the production and consumption of tobacco has shifted to the developing countries, like India. This tobacco, though a source of revenue in millions for the government, bears the responsibility of spreading dangerous diseases like cancer, heart stroke, blood pressure, poor immune system etc. In todays fast moving stressful life, most resort to quick and harmful substitutes to relieve themselves temporarily leading to addictions. Many get addicted following the crowd in an attempt to be fashionable and portray a cool image in the society. The purpose of the present paper is to provide a more comprehensive statistical analysis of tobacco usage in smoke form and the factors affecting this.
Key words: Tobacco, Smoke, Youth, Beedi, Cigarette
IJRSS
ISSN: 2249-2496
Title
DEPOSITORY SYSTEM IN INDIA
AN APPRAISAL
Author(s)
Ms. Kiran Chaudhary

Assistant Professor (Department of Commerce), Shivaji College, Delhi University, Delhi.
Mr. Ramesh Kumar Malik

Assistant Professor (Department of Commerce), Shivaji College, Delhi University, Delhi.
IJRSS
ISSN: 2249-2496
A Depository is an organization where the securities of share holders are held in the electronic format the request of the share holder through the medium of a depository participant. In September, 1995 the Government have accepted in principle the proposed law for settling up of depositories and of a central depository for immobilization of physical certificates. The central depository is to be set up as trust to hold the physical custody of shared and effect transfers by book entries without the need to deal and transfer the physical certificates between parties. This is to be sponsored by public financial institutions and banks and will have a minimum net worth of Rs. 50-100 crores as proposed by the SEBI. This central depository can be connected to a number of share depositories for effecting transfer in book entries. The Foreign financial institutions agencies, NRIs and OCBs have for long required the depository of this type for facilitating their trade in the Indian stock markets. These foreign security firms who were linced by the SEBI are operating in India, but physical custody of the Indian securities has to be handled by Indian custodian such as a bank which taken converted into depository participants. The guidelines and regulations in aspect of the operations of depository participants will help smooth operations among participants and their operations with the central depository. A national securities depository corporation was set up in November, 1996. The Central Depository system aims at immobilization of physical certificates. This is done by means of book entries with central depository who keeps custody of all physical certificates as a first step. As a next step, new issues will be made as book entries only and not as physical certificates. Book entries transfers will lead to quicker transfers and at lower costs. It meets the increasing work load of investment activity and dealings to increasing volume of transfer work.

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International Journal of Research in Social Sciences

TITLE & NAME OF THE AUTHOR (S)

8-9 10-11 12-13

August Volume 1, Issue 1 2011 _________________________________________________________

Dr. RAMPRATAP SINGH

Dr. Y. LOKESWARA CHOUDARY

Prof. Dr. TEKI SURAYYA

Dr. A. ARUL LAWRENCE SELVAKUMAR

International Journal of Research in Social Sciences http://www.ijmra.us 2

August Volume 1, Issue 1 2011 _________________________________________________________

Mr. GURSEL ILIPINAR

Mr. ZEESHAN AHMED

Mr. SANJAY ASATI

Editorial Advisory Board

Dr. ROLI PRADHAN

DR. RAJIV KHOSLA

International Journal of Research in Social Sciences http://www.ijmra.us 3

August Volume 1, Issue 1 2011 _________________________________________________________

Dr. (Mrs.) MANISHA N. PALIWAL

DR. (Mrs.) ARCHANA ARJUN GHATULE

DR. NEELAM RANI DHANDA

Dr. FARAH NAAZ GAURI

Prof. Dr. BADAR ALAM IQBAL

MOID UDDIN AHMAD

Dr. SUNEEL ARORA

Mr. MANISH KUMAR

Mrs. BABITA VERMA

International Journal of Research in Social Sciences http://www.ijmra.us 4

August Volume 1, Issue 1 2011 _________________________________________________________

Ms. SUPRIYA RAHEJA

Ms. MEENAKSHI AZAD

Dr. MOHD NAZRI ISMAIL

Ms. SWARANJEET ARORA

Dr. A. JUSTIN DIRAVIAM

Ms. SUPRIYA RAHEJA

International Journal of Research in Social Sciences http://www.ijmra.us 5

August Volume 1, Issue 1 2011 _________________________________________________________

CASE STUDY OF IMPLEMENTING

Dr. Simeon S. Simon

Dr. Clement Sudhahar

International Journal of Research in Social Sciences http://www.ijmra.us 6

August Volume 1, Issue 1 2011 _________________________________________________________ ABSTRACT:

International Journal of Research in Social Sciences http://www.ijmra.us 7

August Volume 1, Issue 1 2011 _________________________________________________________

RULE-BASED PHONETIC MATCHING APPROACH FOR HINDI AND MARATHI

Mr. Sandeep Chaware

Mr. Srikantha Rao

International Journal of Research in Social Sciences http://www.ijmra.us 8

August Volume 1, Issue 1 2011 _________________________________________________________ ABSTRACT:

KEYWORDS: Soundex, Q-gram, Edit distance, Indic-phonetic, phonetic matching.

International Journal of Research in Social Sciences http://www.ijmra.us 9

August Volume 1, Issue 1 2011 _________________________________________________________

WORK-INTEGRATED LEARNING PROGRAM IN COLLEGES AND UNIVERSITIES AN ANALYSIS

International Journal of Research in Social Sciences http://www.ijmra.us 10

August Volume 1, Issue 1 2011 _________________________________________________________ Abstract:

International Journal of Research in Social Sciences http://www.ijmra.us 11

August Volume 1, Issue 1 2011 ______________________________________________________

EDUCATION MANAGEMENT FOR ADVANCING RURAL INDIA

Ms. Simmi Tyagi

International Journal of Research in Social Sciences http://www.ijmra.us 12

August Volume 1, Issue 1 2011 ______________________________________________________ Abstract:

International Journal of Research in Social Sciences http://www.ijmra.us 13

August Volume 1, Issue 1 2011 ______________________________________________________

An optimization routing model for collecting infectious medical waste