Complementary Copy (IJMIE)

International Journals of Multidisciplinary Research Academy
Editorial Board
Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKAR
Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGH

Professor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRI
Principal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARY

Asst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYA

Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Dr. T. DULABABU
Principal, The Oxford College of Business Management,BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMAR

Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR
Mr. PIYUSH TIWARI

Ir. Executive, Dispatch (Supply Chain), SAB Miller India (Skal Brewaries Ltd.)
June 2011
IJMIE
Volume 1, Issue 2
ISSN: 2249-0558
__________________________________________________________
Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINAR

ESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMED

Software Research Eng, Department of Bioinformatics, GERMANY
Mr. SANJAY ASATI

Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory Board

Dr.MANJIT DAS
Assitant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHAN

Maulana Azad National Institute of Technology, BHOPAL
Dr. N. KAVITHA
Assistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARAN
Assistant Professor (Senior), VIT Business School, TAMIL NADU
DR. RAJIV KHOSLA

Associate Professor and Head, Chandigarh Business School, MOHALI
Dr. S. K. SINGH
Asst. Professor and Head of the Dept. of Humanities, R. D. Foundation Group of Institutions, MODINAGAR
Dr. (Mrs.) MANISHA N. PALIWAL

Associate Professor, Sinhgad Institute of Management, PUNE
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Management, IT and Engineering http://www.ijmra.us
Page 2
June 2011
IJMIE
Volume 1, Issue 2
ISSN: 2249-0558
__________________________________________________________
DR. (Mrs.) ARCHANA ARJUN GHATULE
Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
DR. NEELAM RANI DHANDA

Associate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURI

Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada University, AURANGABAD
Prof. Dr. BADAR ALAM IQBAL

Associate Professor, Department of Commerce,Aligarh Muslim University, UP
Associate Editors
Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management,RAJKOT (INDIA)
MOID UDDIN AHMAD

Assistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORA

Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Mr. P. PRABHU
Assistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMAR

Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMA

Assistant Professor ,Bhilai Institute Of Technology, INDORE
Ms. MONIKA BHATNAGAR

Assistant Professor, Technocrat Institute of Technology, BHOPAL
Ms. SUPRIYA RAHEJA

Assistant Professor, CSE Department of ITM University, GURGAON
Page 3
June 2011
IJMIE
Volume 1, Issue 2
ISSN: 2249-0558
__________________________________________________________
Title
Psychological aspects of male and female investors towards money matters
Authors
Ms. Madhu Arora

Assistant Professor, Fairfield Institute of Management and Tecnology, Delhi-37 (Affiliated to GGSIP University, Delhi)
Ms. Poonam Khurana

Assistant Professor CPJ Institute of Higher Studies, Delhi-40 (Affiliated to GGSIP University,Delhi)
Page 4
June 2011
IJMIE
Abstract:
Volume 1, Issue 2
ISSN: 2249-0558
_________________________________________________________
Financial sector is the backbone of any healthy nation. In finance theories it is assumed that people behave rationally and predictably when it is economic/financial matter. In several recent studies it is found that male investors are more overconfident than female investors. When it comes to our financial lives, however, our endearing human emotional biases can have a very serious negative effect on our long-term financial health. The study of how emotion affects investing behaviour is called behavioral finance, Present paper is an attempt to understand psychological aspects in attitude of gender investing and analyzes whether concern about investment in men and women are homogeneous or not. Using data for 200 households form Delhi working professionals it has been analyzed that males will trade more than females. The reason found that female investors appear both to be more risk averse and to have less confidence in their investment decisions than male investors. Key Words: Investors, behavior, risk aversion, security, risk funds, secured funds.
Page 5
June 2011
IJMIE
Volume 1, Issue 2
ISSN: 2249-0558
_________________________________________________________
Title
Industrial Relation Practices: An Empirical Analysis of Engineering Industry in Gujarat
Authors
Dr. Vijaysinh M. Vanar
Principal, I.V. Patel College of Commerce, College Road, Nadiad, Kheda, Gujarat
Page 6
June 2011
IJMIE
Abstract:
Volume 1, Issue 2
ISSN: 2249-0558
_________________________________________________________
One of the important aspects of Human Resource Management is industrial relations. It refers to be one of the most important in management era. Engineering industry is of prime importance for economic development of any subcontinent because; economic conditions of a nation are improved by the engineering industry. The present study focuses on Industrial Relation Practices in Selected Industrial Units of Ahmedabad and Anand Districts. The research study attempts to explore industrial relation practices in selected Engineering units of Ahmedabad and Anand Districts. This study is concentrated on industrial relation practices practiced by engineering (industrial) units, particularly in Ahmedabad and Anand Districts. The study revealed that Working conditions and work environment are healthy and conducive. There was satisfactory implementation of industrial relation policies and practices. There is significant correlation between Industrial Relation and Status of discipline. There is a significant level of correlation between industrial relation and employees satisfaction. Key words: industrial relation practices, engineering industry, working environment, employees satisfaction.
Page 7
June 2011
IJMIE
Volume 1, Issue 2
ISSN: 2249-0558
_________________________________________________________
Title
Failure Model of Peopleware Factors: A Neuro-Computing Approach
Authors
Bikrampal Kaur
Department of Computer Sc. & Engg.
Dr.Himanshu Aggarwal
Department of Computer Engineering
Chandigarh Engineering College, Landran, Mohali,
University College of Engineering, Punjabi University, Patiala
Page 8
June 2011
IJMIE
Abstract:
Volume 1, Issue 2
ISSN: 2249-0558
__________________________________________________________
Human Resource can play a critical role in the success and failure of Information systems in an organization. It has been established that even the best of Information systems do fail due to the neglect of the human factor. According to OASIG Report [1], 80-90% IT projects do fail mainly due to neglect of human factor. Therefore, in this paper an attempt has been made to propose an Artificial Neural Network(ANN) based approach that help us to study the failure/success of the Industry due to Peopleware(Human Resource) for an Information system. The study is particularly important because most of the studies make use of conventional approaches having their own limitations such as following an algorithmic approach. The ANNs do not suffer from such limitations and they process information in a similar way the human brain does. Neural networks learn by example. Thus this approach is likely to provide better results as it is done using the MATLAB R2007B programming by Neural Network programs. Hence, such a study will be of great importance with respect to the Indian Industry. Keywords- Neural Networks, Human resource factors, Company success and failure factors.
Page 9
June 2011
IJMIE
Volume 1, Issue 2
ISSN: 2249-0558
__________________________________________________________
Title
Retailing in India: a goldmine for foreign retailers
Authors
Harvinder Singh
Senior Lecturer (M.B.A.) Haryana Engg. College, Deptt of Business Administration Jagadhari, Haryana.
Krishan Kumar
Asst. Professor, School of Management Studies, BPS Mahila Vishwavidyalaya, Khanpur Kalan, Sonipat.
Page 10
June 2011
IJMIE
Abstract:
Volume 1, Issue 2
ISSN: 2249-0558
__________________________________________________________
Retailing is the largest private industry in India and second largest employer after agriculture. The sector contributes to around 10 per cent of GDP and 6-7 percent of employment. With over 15 million retail outlets, India has the highest retail outlet density in the world. This sector witnessed significant development in the past 10 years from small unorganized family owned retail formats to organized retailing. Liberalization of the economy, rise in per capita income and growing consumerism have encouraged large business houses and manufacturers to set up retail formats; real estate companies and venture capitalist are investing in retail infrastructure. Many foreign retailers have also entered the market through different routes such as wholesale cashand-carry, local manufacturing, franchising, test marketing, etc. With the growth in organized retailing, unorganized retailers are fast changing their business models and implementing new technologies and modern accounting practices to face competition.The present paper analyses the perceptions of foreign Retailers regarding Indian Retail market and emerging sceniario in retail sector. Keywords: Retailing, global retail, Indian retail, retail merchandising
Page 11
June 2011
IJMIE
Volume 1, Issue 2
ISSN: 2249-0558
__________________________________________________________
Title
MANAGING ELECTION WITH MS PROJECT AS A TOOL
Authors
M. Chakraborty
Senior Technical Director National Informatics Centre Training Unit, Lal Bahadur Shastri National Academy of Administration, Mussoorie,Uttarakhand
Page 12
June 2011
IJMIE
Abstract:
Volume 1, Issue 2
ISSN: 2249-0558
__________________________________________________________
India is a largest democratic country in the world. The smooth functioning of a Democratic State requires strong Democratic Institutions in the country. Elections are backbone of a Democratic State. In a democratic country the people elect their representatives and leaders by elections. In India elections are held from Nyaya Panchayat in a village to Zilla Parishad in a District, to Legislature of a State and to the Parliament of the Nation. The strong Democratic Institutions in the country require free and fair polls. Free and fair polls are the prime responsibility of the Government, so that a common man can cast his vote without any fear. Election is the most important activity in which the entire Government machinery is involved in conducting free and fair polls. The Government delegates this responsibility to the District Administration. The District Administration is the responsive nodal agency between the common man and the Government. The entire election process proceeds in a step by step and time bound manner and all the steps involve a lot of paper work in the present set-up, which burdens the clerical staff a great deal. Key words: Project Management, Work Break Down Structure, Resources, Resources Allocation, Resource Leveling, Predecessor, Successor, Gantt Chart, Network Diagram, Critical Path, PERT Chart, Nomination, Electronic Voting Machine (EVM), Polling Station, Polling Booths, Election Commission, Ballot, Schedule Project, Over Allocated Resources, Task Scheduling, Milestones, Planning, Working Time, Nomination, Counting, Scrutiny, District Election Office (DEO), National Informatics Centre (NIC).
Page 13
June 2011
IJMIE
Volume 1, Issue 2
ISSN: 2249-0558
__________________________________________________________
Title
Steps Representing Two Dimensional And Three Dimensional Face Recognition Process
Authors
Prof. Menakshi Sharma, Sarbjeet Singh and Dr. N. Suresh Rao

HOD (CSE) SSCET, Mtech (CSE) , Jammu University
Page 14
June 2011
IJMIE
Abstract:
Volume 1, Issue 2
ISSN: 2249-0558
__________________________________________________________
Facial recognition systems are computer-based security systems that are able to automatically detect and identify human faces. These systems depend on a recognition algorithm, such as eigenface or the hidden Markov model. The first step for a facial recognition system is to recognize a human face and extract it from the rest of the scene. Next, the system measures nodal points on the face, such as the distance between the eyes, the shape of the cheekbones and other distinguishable features. These nodal points are then compared to the nodal points computed from a database of pictures in order to find a match. Obviously, such a system is limited based on the angle of the face captured and the lighting conditions present. Keywords: Face recognition, two dimension recognition system and three dimension recognition system.
Page 15
June 2011
IJMIE
Volume 1, Issue 2
ISSN: 2249-0558
__________________________________________________________
Title
Use of Language Games in Competitive Activity:
A Content Analysis of Two Nonalcoholic Beverage Brands
Authors
Grsel ilipinar
Universitat Ramon Llull ESADE Business School Barcelona, SPAIN
Page 16
June 2011
IJMIE
Abstract:
Volume 1, Issue 2
ISSN: 2249-0558
__________________________________________________________
In 1984, Roger Enrico published, The Other Guy Blinked: How Pepsi Won The Cola Wars in which he participated as the CEO of Pepsico USA. In his book, Enrico presented a story of the commercial competition between Pepsi Cola and Coca Cola companies which he conceptualized with the metaphor of war. By participating in a language game, social actors pragmatically coordinate their activities through the language they use. The author studied Enricos book and looked into the functions of metaphors and metonyms in three different levels: The level of the messages that each company sends to potential clients, the level of messages between the companies and finally the level of the narrative by Enrico. More specifically, considering these three levels, the author explained how Pepsi influenced Coca Cola via metaphors and metonyms - especially via superstar (celebrity) advertising to make Coca Cola react by changing the almost hundredyears-old formula composition. Finally, the research highlighted the assumptions and the rhetorical techniques which may not be known for by Roger Enrico at the time the book was written. Keywords: Rhetoric, Metaphor, Metonym, Branding, Celebrity Advertising, Cola Wars.
Page 17
June 2011
IJMIE
Volume 1, Issue 2
ISSN: 2249-0558
__________________________________________________________
Title
Human Psychology and Behaviour at different levels: child, adolescent, adult and elderly.
Authors
Divya
Lecturer In English Jagadhri, Haryana
Page 18
June 2011
IJMIE
Abstract:
Volume 1, Issue 2
ISSN: 2249-0558
__________________________________________________________
The present paper explores the role of the study of Human Psychology and Behaviour in almost all the walks and spheres of human life. One can use the knowledge of different levels of human psychology and behaviour like infant psychology, child psychology, adolescent psychology, adult psychology, elder psychology etc. for seeking such proper development and growth of human life and society. After providing an overview of the meaning and need of the study of human psychology and behaviour, this paper focuses on the main characteristics of the developmental trend, psychology and behaviour pattern during the different stages of our life infancy, childhood, adolescence, adulthood and elder hood. KEYWORDS - human psychology, behaviour, infancy, childhood, adolescence, adulthood and elder hood.
Page 19

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International Journals of Multidisciplinary Research Academy

Dr. RAMPRATAP SINGH

Dr. Y. LOKESWARA CHOUDARY

Prof. Dr. TEKI SURAYYA

Dr. A. ARUL LAWRENCE SELVAKUMAR

Mr. PIYUSH TIWARI

Mr. GURSEL ILIPINAR

Mr. ZEESHAN AHMED

Mr. SANJAY ASATI

Editorial Advisory Board

Dr. ROLI PRADHAN

DR. RAJIV KHOSLA

Dr. (Mrs.) MANISHA N. PALIWAL

International Journal of Management, IT and Engineering http://www.ijmra.us

DR. NEELAM RANI DHANDA

Dr. FARAH NAAZ GAURI

Prof. Dr. BADAR ALAM IQBAL

MOID UDDIN AHMAD

Dr. SUNEEL ARORA

Mr. MANISH KUMAR

Mrs. BABITA VERMA

Ms. MONIKA BHATNAGAR

Ms. SUPRIYA RAHEJA

International Journal of Management, IT and Engineering http://www.ijmra.us

Psychological aspects of male and female investors towards money matters

Ms. Madhu Arora

Ms. Poonam Khurana

International Journal of Management, IT and Engineering http://www.ijmra.us

International Journal of Management, IT and Engineering http://www.ijmra.us

Industrial Relation Practices: An Empirical Analysis of Engineering Industry in Gujarat

International Journal of Management, IT and Engineering http://www.ijmra.us

International Journal of Management, IT and Engineering http://www.ijmra.us

Failure Model of Peopleware Factors: A Neuro-Computing Approach

Chandigarh Engineering College, Landran, Mohali,

University College of Engineering, Punjabi University, Patiala

International Journal of Management, IT and Engineering http://www.ijmra.us

International Journal of Management, IT and Engineering http://www.ijmra.us

Retailing in India: a goldmine for foreign retailers

International Journal of Management, IT and Engineering http://www.ijmra.us

International Journal of Management, IT and Engineering http://www.ijmra.us

MANAGING ELECTION WITH MS PROJECT AS A TOOL

International Journal of Management, IT and Engineering http://www.ijmra.us

International Journal of Management, IT and Engineering http://www.ijmra.us

Prof. Menakshi Sharma, Sarbjeet Singh and Dr. N. Suresh Rao

International Journal of Management, IT and Engineering http://www.ijmra.us

International Journal of Management, IT and Engineering http://www.ijmra.us

Use of Language Games in Competitive Activity:

A Content Analysis of Two Nonalcoholic Beverage Brands

International Journal of Management, IT and Engineering http://www.ijmra.us

International Journal of Management, IT and Engineering http://www.ijmra.us

International Journal of Management, IT and Engineering http://www.ijmra.us

International Journal of Management, IT and Engineering http://www.ijmra.us

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