Marketing Effectiveness of Reliance Communication Ltd.

A PROJECT REPORT ON SUMMER TRAINING MARKETING OF 3G RELIANCE TELEMEDIA SERVICES
SESSION 2011-12
KHANDELWAL COLLEGE OF MANAGEMENT SCIENCE & TECHNOLOGY BAREILLY (U.P.)

APPROVED BY AICTE, NEW DELHI & AFFILIATED TO G.B. TECHNICAL UNIVERSITY, LUCKNOW. SUBMITTED TO: Mr. Ajeet verma Project Guide SUBMITTED BY: Raju Prasad Yadav MBA- 3rd SEM
ACKNOWLEDGEMENT First of all I would like to express my deep sense of gratitude to the management and staff of Reliance
Communication Ltd., Bareilly for providing as an opportunity to undergo summer training required for the partial fulfillment of our MBA course at K.C.M.T. Institute of Management. I also like to extend our special thanks to our guide Mr. Sunil Kumar, Sales Manager. Bareilly and all the staff reliance Communication Ltd. and their valuable guidance and
encouragement during our summer training. I also like to express our thanks to teaching staff and friends for their co-operation to complete this project. Thanking you Sunil Kumar
DECLARATION
I hereby declare that the project report titled "The study of marketing effectiveness of Reliance Communication Ltd. contain correct information as per my opinion concern. I further declare that this project is my original work, all the facts & figures in the report have been honestly collected by me and no part of this report has been published or submitted to anybody or university.
PREFACE
This project has been designed to analyze the retailer preferences and behaviors towards prepaid and post paid connection. This project is useful for sales manager engaged in practical selling work as well as strategies formulation. The sales executive and sales person are primarily responsible for formulating and implementing the strategies in various areas. Which constitute to consumer satisfaction pricing, physical distribution, marketing channels?
Study of management in classroom has been a much debated topic. The 2 months summer training in a organization into an organizational functioning.
Today market is a consumer oriented where customer is the boss. The sole difference between selling and marketing is that marketing ends with customer satisfaction not after only selling of goods. But selling stops when there goods have sold in the market.
CONTENTS
S.No 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
PARTICULARS Reliance company profile Reliance infocomm Hand sets and FWP Tariff plans Features and benefits of Mobile Phone and FWP Research Objective Survey Report Retailers Speak Conclusion Recommendation Limitation Bibliography Annexure
Page No.
bout us
Dhirubhai. H. Ambanies History
Dhirubhais Dream Reliance Journey Chairmans Profile Network Area
ABOUT US
Reliance Communication Ltd. is the outcome of the late visionary Dhirubhai Ambani's (1932-2002) dream to herald a digital revolution in India by bringing affordable means of information and communication to the doorsteps of India's vast population. "Make the tools of infocomm available to people at an affordable cost, they will overcome the handicaps of illiteracy and lack of mobility", Dhirubhai Ambani charted out the mission for Reliance Communication Ltd in late 1999. He saw in the potential of information and communication technology a once-in-a-lifetime opportunity for India to leapfrog over its historical legacy of backwardness and underdevelopment. Working at breakneck speed, from late 1999 to 2002 Reliance Communication Ltd built the backbone for a digital India -60,000 kilometers of fibre , optic backbone, crisscrossing the entire country. The Reliance Communication Ltd pan-India network was commissioned on December 28, 2002, the 70th - birth anniversary of Dhirubhai. This day also marked his first birth anniversary after his demise July -6, 2002. Reliance Communication Ltd network is a pan India, high capacity, integrated (wireless and wire line) and convergent (voice, data and video) digital network, designed to offer services that span the entire Infocomm value chain -infrastructure, services for enterprises and individuals, applications and consulting. The network is designed to deliver services that will foster a new way of life for a New India.
Founder Chairman, Reliance Industries Limited, India December 28, 1932 -July 6, 2002 Group Company: Reliance Industries Limited, India's largest private sector company. Reliance Group: The Reliance Group founded by Dhirubhai H. Ambani (1932-2002) is India's largest business house with total revenues of over Rs 99,000 crore (US$ 22.6 billion), cash profit of Rs 12,500 crore (US$ 2.8 billion), net profit of Rs 6,200 crore (US$ 1.4 billion) and exports of Rs 15,900 crore (US$ 3.6 billion). The Group's activities span exploration and production (E&P) of oil and gas, refining and marketing, petrochemicals (polyester, polymers, and intermediates), textiles, financial services and insurance, power, telecom and infocom initiatives. The Group exports its products to more than 100 countries the world over. Reliance emerged as India's Most Admired Business House, for the fourth successive year in a TNS Mode survey for 2004. Reliance Group revenue is equivalent to about 3.5% of India's GOP. The Group contributes nearly 10% of the country's indirect tax revenues and over 6% of India's exports. Reliance is trusted by an investor family of over 3.1 million -India's largest. The Group's flagship company, Reliance Industries Limited (RIL) is the first and only private sector company from India to feature in the 2004 Fortune Global 500 list of 'World's Largest Corporations' and ranks amongst the world's Top 200 companies in terms of profits. RIL emerged in the world's 10 most respected energy, chemicals companies and amongst the top 50 companies that create the most value for their shareholders in a global survey and research conducted by PricewaterhouseCoopers and Financial Times in 2004. RIL also features in the Forbes Global list of world's 400 best big companies and in FT Global 500 list of world's largest companies.
Dhirubhai H. Ambani
Birthplace: Chorwad, village in Saurashtra (Gujarat), India Father's Name: Hirachand Govardhandas Ambani Mother's Name: Jamunaben Hirachand Ambani
Career:
At the age of 17 went to Aden (now part of Yemen) and worked for A. Besse & Co. Ltd., the sole selling distributor of shell products. In the year 1958 returned to Mumbai and started his first company, Reliance Commercial Corporation, a commodity trading and export house. In the year 1966, as a first step in Reliance's highly successful strategy of backward integration, he started the textile mill in Naroda Ahemdabad In the year 1975, a technical team from the World Bank certified that the Reliance textile plant was "excellent by developed country standards. In the year 1977, the company went public credited with a number of financial innovations in the Indian capital markets. Today, the Reliance Group has one of the largest family of shareholders in the world. With an investment of over Rs 36,000 crore (US$ 9 billion) in petroleum refining, petrochemicals, Power generation, telecommunication services and a part terminal In a three-year time frame, has steered the Reliance Group to Its current status as India's leading textiles-petroleum-petrochemicals-power- telecom player.
Achievements:
Voted India's 'Top Businessman' in the 'Best of India' poll conducted by lee News, August 2003. Petrotech Society conferred posthumously the 'Lifetime Achievement Award' for his outstanding contribution to Downstream Petroleum Industry in India, January 2003. Rated as one of 'India's Most Admired CEOs' for the fourth consecutive year in the Business Barons -Taylor Nelson Sofres Mode Survey, July 2002. Conferred the 'Lifetime Achievement Award' by India HRD Congress, February2002.
Conferred 'The Economic Times Award for Corporate Excellence for Lifetime Achievement', August 2001. Felicitated by the Municipal Corporation of Greater Mumbai with a citation at a civic reception, December 2000. Conferred the 'Man of the Century' award by Chemtech Foundation and Chemical Engineering World in recognition of his outstanding contribution to the growth and development of the chemical industry in India, November 2000. Conferred the Indian Entrepreneur of the 20th Century' award by FICCI (Federation of Indian Chambers of Commerce and Industries), for his meticulous scripting of one of the most remarkable stories of business Endeavour of the 20th century, March 2000. Thrice (in the years 2000, 1998 and 1996) nominated as one of the 'Power 50 -the most powerful people in Asia' by Asia week magazine. Voted as the most admired Indian of the millennium in the field of Business & Economics in 'Legends -A Celebration of Excellence' poll audited by Ernst & Young for lee Network, January 2000. Voted as 'Creator of Wealth' of the Century in The Times of India poll, January 2000. Chosen as one of the three 'makers of equity' by India Today in their special millennium issue entitled '100 People Who Shaped India in the 20th Century', January 2000. Chosen by the Indian Merchants' Chamber as "An Outstanding Visionary of the 20th Century" in recognition his unique achievements and contribution in the development of industry and capital markets in India, December 1999. Voted as 'Indian Businessman of the Century' in Business Barons Global Multimedia Poll, December 1999. Amongst 'The Power 50 -India1s 50 most powerful decision-makers in Politics, Business & Financial, Business Barons, August 1999. Declared 'Most Admired Indian Business Leader' by The Times of India, Indiatimes.com poll, July 1999.
The only Indian industrialist in 'Business Hall of Fame' in Asia week, October 1998. Awarded the Dean's Medal by The Wharton School, University of Pennsylvania, for setting an outstanding example of leadership, June 1998. Chosen as 'Star of Asia' by Business Week, USA, June 1998. Leading business magazine Business Barons placed him in its list of 'India's 25 Most Influential Business and Financial Leaders', June 1998. Awarded the Companion Membership of the Textile Institute, UK, an award which is limited to 50 living members who have "substantially advanced the general interests of the industries based on fibres", 1994. Chosen 'Businessman of the Year 1993', Business India, January 1994. Family: Wife: Kokilaben. Four children: two sons, Mukesh, who is Chairman & Managing Director of Reliance Industries and Anil ,who is Chairman & Managing Director of Anil Dhirubhai Ambani Enterprises Group, comprising of Reliance Infocomm, Reliance Energy and Reliance Capital are part of the Reliance Group, and two daughters, Dipti Salgaocar who lives in Goa and Nina Kothari, who resides in Chennai.
Dhirubhai's Dream
Late Dhirubhai Ambani built Reliance from scratch to be in the reckoning for a place in the Global Fortune 500 list. This achievement is even more significant due to the fact, that the entire growth was achieved in an organic manner and in a span of just 25 years. Dhirubhai was not just firmly rooted in traditional Indian values, but was also a quintessentially modern man -the man of the new millennium. This was clearly reflected in his passion for mega-sized projects, the most advanced technology and the highest level of productivity. The corporate philosophy he followed was short simple and succinct "Think big. Think differently. Think fast. Think ahead. Aim for the best". He inspired the Reliance team to do better than the best -not only in India\ but also in the world. Dhirubhai Ambani, Founder Chairman of the Reliance Group, had an acute sense that education alone empowers people. He was a great communicator. He communicated to inspire, to guide, to educate and to motivate. He employed telephone as a powerful tool to achieve these goals. He used telephone to defeat distance, to compress time and to remain abreast of events. He was acutely aware of the power of information and communications. He would often say: I 'make the tools of infocomm available to people at an affordable cost, they will overcome the handicaps of illiteracy and lack of mobility'. He wanted a telephone call to be cheaper than a post card. This, he believed, would transform every home, empower every Indian, remove the roadblocks to opportunity and demolish the barriers that divide our society. Dhirubhai Ambani was of the conviction that infocomm would energies enterprises, galvanize governance, make livelihood an enjoyment, Learning an experience, and living an excitement.
Reliance Group
The Reliance Group founded by Dhirubhai H. Ambani (1932-2002) is India's largest business house with total revenues of over Rs 99,000 crore (US$ 22.6 billion), cash profit of Rs 12,500 crore (US$ 2.8 billion), net profit of Rs 6,200 crore (US$ 1.4 billion) and exports of Rs 15,900 crore (US$ 3.6 billion). The Group's activities span exploration and production (E&P) of oil and gas, refining and marketing, petrochemicals (polyester, polymers, and intermediates), textiles, financial services and insurance, power, telecom and infocomm initiatives. Reliance Infocomm Ltd., an Anil Dhirubhai Ambani Enterprises group company, is India's largest private information and communications services provider, with a subscriber base of over 11 million. Reliance Infocomm has established a pan-India, high-capacity, integrated (wireless and wire line), convergent (voice, data and video) digital network, to offer services spanning the entire Infocomm value chain. The Anil Dhirubhai Ambani Enterprises Group, comprising of Reliance Infocomm, Reliance Energy and Reliance Capital are part of the Reliance Group, founded by Shri Ohirubhai H. Ambani (1932-2002).
Reliance Journey Reliance Infocomm Highlights:1999 THE DREAM 1999
"Make a phone call cheaper than a postcard and you will usher in a revolutionary transformation in the lives of millions of Indians" -Dhirubhai Ambani(pic) equation illustration November15 Reliance Infocomm begins Project Planning 2000 May10 Optic fibre laying process commences in Gujarat, Andhra Pradesh & Maharashtra 2001 May1 First Media Convergence Node made "Ready for Electronics" at Jaipur 2002January15 First Base Transceiver Station (BTS) made 'Ready for Electronics February25 Obtains International Long Distance License from Govt. of India December22 Commissions 1st Optic Fibre Backbone ring December24 Establishes 1st Point of Interconnect (POI) in New Delhi December27 Hon'ble Prime Minister of India, Atal Behari Vajpayee e- inaugurates Reliance lnfocomm Hon'ble Union Minister for Parliamentary .Affairs, Information Technology and
Communications, Pramod Mahajan, inaugurates NNO. 2003January15 Introduces Dhirubhai Ambani Pioneer Offer for Reliance .India Mobile service
February14 launches Reliance Web World in top 16 cities March 31 launches International long Distance Services April 13 Commissions all backbone rings April25 Introduces colour handsets May1 launches Reliance India Mobile Service commercially in top 92 cities with one million customers. June10 launches India's first wireless Point of Sale (PaS) July1 Introduces "Monsoon Hungama" Offer: Instant multimedia mobile phone and connection July 3 launches R Connect Internet connection cable Aug26 Introduces Reliance India Phone Fixed Wireless Phone and Terminal September20 "Navratri" a data service in R-World posts a world record of 10 million downloads on the first day of the launch. September30 R World clocks a phenomenal 1 billion hits in 1 month for just Rs 501.Sets world record-acquires one million customers in 10 days
October 6 Launches integrated broadband centre at Reliance Web World, Bangalore October24 Deploys pilot of Home Netway in Mumbai October30 Reliance becomes India's largest mobile service provider within 7 months of commercial launch
November3 Customer base touches 5 million November12 Migrates to Unified License Regime November16 Launches National Roaming November21 Launches International SM3 to 159 countries launched December19 Adds 4500th Contact Centre Executive Contact Centre becomes the largest such facility deployed by any single Indian Service Provider 2004January12 International wholesale telecommunications service provider, FLAG Telecom amalgamates with Reliance Gateway, a wholly owned subsidiary of Reliance Infocomm February9 Launches RIM Prepaid with attractive offer -For Rs 3500 get a Motorola C131 mobile phone and Rs 3240 worth of recharge vouchers instantly and stay connected for 1 year
February17
Reliance subsidiary Flag Telecom announces FALCON Project -a major new Middle East Loop Terabits Submarine Cable System with links to Egypt and Hong Kong via India March22 Reliance Infocomm launches multi-player gaming on RIM handsets -a first in India April 05 Reliance India Mobile introduces International Roaming facility to 172 countries, 300 networks April 23 Reliance Infocomm introduces first ever auction facility on Mobile phones through R World. May27 Reliance Infocomm receives the Most Promising Service Provider of the Year 2003 (Asia Pacific) award at the Asia Pacific Technology Awards instituted by Frost & Sullivan. June8 Reliance Infocomm introduces World Card -a Prepaid International calling card for affordable and convenient ISO calls from India. July29 Announces India's First MPLS Global VPN Solution in partnership with MCI August5 Launches the first regional Customer Contact Centre in Chennai
September6 Mukesh D. Ambani, Chairman, Reliance Infocomm, receives Voice & Data "Telecom Man of the Year" award September9 Introduces Railway Ticket booking from R world data applications suite of Reliance India Mobile October12 Mukesh Ambani voted the world's most infuential telecom person by UK-based ` publication Total Telecom. October19 Reliance Infocomm bags the COMA Development Group's 3G CDMA Industry Achievement Award for International Leadership. 2005 January 04 Reliance introduces first e-recharge facility in COMA in India. January24 Reliance India Mobile announces mega rural plan to cover 4 lakh villages and 65 crore Indians by December 2005. June27 Shri Anil D Arnbani is appointed Chairman of Reliance Infocomm
Chairman's Profile
Anil D. Ambani Shri Anil D. Ambani, aged 46 years, Chairman of Reliance Capital, Reliance Infocomm and Chairman & Managing Director, Reliance Energy Limited. He was the Vice Chairman and Managing Director of Reliance Industries Limited. Reliance group is India's largest business house, founded by late Shri Dhirubhai H. Ambani is a Bachelor of Science, University of Bombay and MBA from The Wharton School, University of Pennsylvania, USA He joined Reliance in 1983 as Co-Chief Executive Officer. He is credited with having pioneered many financial innovations in the Indian capital markets. He pioneered India's first forays into overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. He directed Reliance in its efforts to raise, since 1991, around US$2 billion from overseas financial markets; with a. 100- year Yankee bond issue in January 1997 being the high point. He has steered the Reliance Group to its current status as India's leading textiles, petroleum, petrochemicals, power, and telecom player. He is a Member of Wharton Board of Overseers: The Wharton School, USA. Birthplace: Mumbai, India Date of Birth Father's Name Mother's Name Education: Bachelor of Science, University of Bombay MBA from .The Wharton School, University of Pennsylvania, USA : : : June 4, 1959 Dhirubhai Hirachand Ambani Kokilaben Dhirubhai Ambani
Career:
Joined Reliance in 1983 as Co-Chief Executive Officer. Credited with having pioneered many financial innovations in the Indian capital markets.
Pioneered India's first forays into overseas capital markets with international public offerings of global depository receipts, convertibles and bonds.
Directed Reliance in its efforts to raise, since 1991, around US$ 2 billion from overseas financial markets; with a 1 DO-year Yankee bond issue in January 1997 being the high point.
With an investment of over Rs 36,000 crore (US$ 9 billion) in petroleum refining, petrochemicals, power generation, telecommunication services and a port terminal in a three-year time frame, has steered the Reliance Group to its current status as India's leading textiles-petroleum-petrochemicals-power-infocom- telecom player.
Member:
Wharton Board of Overseers, The Wharton School, USA. Central Advisory Committee, Central Electricity Regulatory Commission. Board of Governors, Indian Institute of Management, Ahmedabad. Board of Governors of Indian Institute of Technology, Kanpur.
Achievements:
Adjudged as the CEO of the Year at the prestigious Platt's Global Energy Awards for 2004. Polled as India's most admired Chief Executive for 2004, for the sixth year in succession, in the Business Barons (India's leading business magazine) -Taylor Nelson Sofres -Mode Survey; and ranked at the top in 3 out of 4 qualities: leadership, integrity and vision. Ranked No.1 for the second consecutive year, in The Power list 2004 published by India Today, March 2004. Voted 'MTV Youth Icon of the Year', September 2003.Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management Association, October 2002. Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a global leader in many of its business areas, December 2001. Named amongst 'The Power' 50 -India's 50 most powerful decision-makers in Politics, Business & Finance', Business Barons, August 1999. Selected by Asia week magazine for its list of 'leaders of the Millennium in Business and Finance' and was introduced as the only 'new hero' in Business and Finance from India, June 1999, leading business magazine Business Barons included him in its list of 'India's 25 Most Influential Business and Financial leaders June 1998. Conferred the 'Businessman of the Year 1997' award by India's leading business magazine Business India, December 1997.
Marital Status:
Married to Tina, and has two sons, Jai Anmol and Jai Anshul.
Business Address:
Reliance communication Limited, I Block, 2nd Floor, Dhirubhai Ambani Knowledge City, Navi Mumbai -400710, India
Telephone: +91 22 3037 5522, +91 22 3037 5534 Fax: +91 22 3037 5577 E-mail: ada@relianceinfo.com
Vision
We will leverage our strengths in executing complex global-scale projects to make leading edge information and communication services affordable by all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders while enabling millions of India's knowledge workers to deliver their services globally.
Quality Commitment
We will deliver Error Free "Mobile Communication Services" Through Customer Service Attitude, Employee Empowerment, Speed, Creativity and Continuous Improvement
OUR VISION
To make Mobile communication a way of life and be the Customer FIRST CHOICE Kar lo Duniya Muthi Main
OUR MISSION
We will meet the mobile communication needs of our customer through' Error free service delivery Innovative products and Services Cost Efficiency Unified Messaging Solution Provide Better Service
Carrier Business
Reliance communication is a National Long Distance (NLD) and International Long Distance (ILD) Service Provider, rendering national and international transport links between other telecommunication service providers' networks. Reliance communication is also an Infrastructure Provider for end-to-end bandwidth requirements as well as providing Dark Duct and Dark Fibre on lease to service providers and companies. The acquisition of FLAG Telecom by Reliance in January 2004 has
strengthened the bouquet of Reliance's service offering to national and global service providers and companies. Reliance's wholesale customers include Indian and international Telephony ser/ice providers, Internet service providers, Long-distance carriers, Call centre operators, Multinational companies, Business process outsourcing companies, ITenabled service providers and Government and quasi-Government organizations.
Highlights of International and National Long Distance (ILD & NLD) services
ILD Gateways in Mumbai, Delhi, Chennai, Kolkata and Ernakulam International Points of Presence (PoPs) in New York, Los Angeles, London and Hong Kong integrated seamlessly with domestic gateways Submarine Fiber cable network connecting gateways to India in Ring architecture for resilience Satellite route for media diversity Centralized NaC for International and National network management TOM and VolP based interconnects Domestic & International data leased circuit
Value added services -MPLS IP-VPN, FR, A TM International capacity built to manage >250 Mn minutes per month
Highlights of FLAG Telecom network: Global optic fibre network of 52,000 kms spanning four continents Customer base of over 180 international carriers including the top ten Global bandwidth, IP, Internet, Ethernet and Co-location Services Low Latency global MPLS based IP network connecting world's international Internet exchanges
Business
Reliance communication will offer a complete range of telecom services, covering mobile and fixed line telephony including broadband, national and international long distance services, data services and a wide range of value added services and applications that will enhance productivity Enterprises and individuals of Reliance India Mobile, the first of Infocomm's initiatives was launched on December 28, 2002, the 70th birthday of the Reliance group founder, Shri. Dhirubhai H. Ambani This marks the beginning of Reliance's dream of ushering in a digital revolution in India by becoming a major catalyst in improving quality of life and changing the face of India. It aims to achieve this by putting the power of information and communication in the hands of the people of India at affordable costs. Reliance communication will extend its efforts beyond the traditional value chain to develop and deploy telecom solutions for India's farmers, businesses, hospitals, government and public sector organisations.
PAN India network and town coverage.
80,000 kms of optic fibre backbone. Wireless network covering over 2,400 cities/towns, to expand to over 5,700 cities AND 4,00,000 villages by December.
4,300 Base "Transceiver Stations (BTSs) across the country, to increase to around 8,500 by December
Network with superior reliability All this managed from our state-of-the-art national network operations centre in Mumbai.
Circle Service Area
The new circle service areas have been drawn up based on the Unified Access Services Licensing rules. These new circle area definitions have been shown below. As a Reliance India Mobile subscriber, you can now not only make all calls within the same circle at local call rates (as per your chosen tariff plan) but you will also not be charged any call forwarding costs for incoming calls no matter where you are within your home circle, R.No 1 2 3 4 Circle Andhra Pradesh Bihar Delhi Gujrat Service Area Entire State Bihar & Jharkhand Local Areas served by Delhi, Ghaziabad, Faridabad, Noida & Gurgaon Telephone Exchanges. Gujrat (Including Union Territory of Daman and Diu. Silvasa (Dadra & Nagar Haveli))
5 6 7 8 9 10
Hariyana Himachal Pradesh Karnataka Kerala Madhya Pradesh Maharashtra
Entire State (Not Including :Local Areas Served by Faridabad, Gurgaon, Telephone Exchanges) Entire State Entire State Entire State Plus the Union Territory Lakshwadeep and Minicoy Madhya Pradesh & Chatisgarh Maharasthra Including Goa (Not Including Local Areas served by Mumbai, Navi Mumbai & Kalyan Telephone
11 12 13 14 15
Mumbai Orissa Punjab Rajasthan Tamil Nadu
Exchanges) Local Areas served by Mumbai, Navi Mumbai & Kalyan Telephone Exchanges Entire State Entire State (Including Union Territory Chandigarh) Entire State Tamil Nadu Including Union Territory of Pondicherry, Not Including Local Areas served by Chennai Telephone District Maraimalal, Mainjur and Mahabalipuram
16
Chennai
Telephone Exchanges) Local Areas served by Chennai Telephone District Maraimalal Nagar Export Promotion Zone (MEPZ)
17
West Bengal
Mainjur and Mahabalipuram Telephone Exchanges West Bengal Including State of Sikkim and Union Territory and Andman and Nicobar Islands (Not Including
19 19
Kolkata U.P. (East)
Kolkata Metro Service Area) Kolkata And Service Area. Entire Area covered U.P.(E) including Boundary Districts towards UP (W) Shahjhanpur, Farukhabad, Kanpur &
20
U.P. (West)
Jaulan. Entire covered by UP (W) Including Uttranchal and Boundary Districts towards UP(E) Pilibhit, Bareilly, Dadun, Etah, Mainpuri, & Etawah (Not Including Local Areas served by Ghaziabad & Noida Telephone
Exchanges.
Reliance communication to empower 4 lakh villages by December 2005
India's largest mobile operator takes the lead to reach out o 65 crore Indians Two out of three villages to be covered with voice and data access Massive network to rollout to benefit 90% of India's habitats -covering 91 % of national highways In one of the largest and fastest ever network rollout operations in the world, Reliance
communication has embarked on an ambitious expansion plan to reach out to four lakh villages across the country by end of 2005, thus bringing about a new revolution in. rural telephony. The company's 80,000 km of terabit optic fibre cable network forms the backbone of its countrywide expansion, which will facilitate unlimited and uninterrupted voice, data and video applications. This massive operation, touching 65 crore Indians, will cover nearly two-third of its villages and over 5,700 cities and towns. This expansion involving 8,500 BTS (Base Transceiver Station) towers will also cover 91 % of the country's national highways and 85% of the rail routes. Eventually, the company's footprint will cover the entire habitat of the country. This initiative is expected to increase India's tele density to 10% by the end of the year, ahead of the national target. The company has pledged to empower the people of India with freedom to communicate, and fulfill the dream of Dhirubhai Ambani, founder Chairman of the Reliance group, to bring about a digital revolution in India. Reliance already enjoys over one billion hits a month on its unique infotainment data application suite called R World. This rollout wills 25 take the benefits.
Rural Household DELs
Rural Household DELs (RDELs) are the one provided in the talukas, which are declared as rural taluka. Fixed Wireless Phone/Terminal (FWP/T) of COMA Technology is planned as RDELs. Reliance communication committed to provide RDELs in 61 Districts covering 203 Talukas in India. We are planning to rollout 6,100 by Sep 05.
High Speed Public Tele-info Centre (HPTICs)

Reliance communication committed to provide High Speed PTICs (HPTICs) for providing additional facilities including tele-education and tele-medicine at Block Headquarters and in villages with a population exceeding 2000 These 'Information Kiosk' forms the core of rural broadband/connectivity. The kiosks (Public Tele Information Centers (PTIC) and High speed PTICs (HPTIC)) will be set up in a phased manner so as to cover roughly 1, 00,000 villages in three years which approximately covers 48 per cent of the total rural population.
USO Related Information

Village Public Telephone (VPT) Rural Community Phone RCP) Rural House Hold (RDELs)
Village Public Telephone
VPT is the first Telephone in the villages, where there is no Telephone available till date. These VPTs are to be installed in a village for public use with STD facility. Reliance communication has installed VPTs as per its license obligation covering 59 Talukas. Subsidy support for 3,599 VPTs is being received every quarter from USF.
Rural Community Phone (RCP)

Rural Community Phones (RCPs) provided in the villages where population exceeds 2000, after achieving the target of one VPT in every village. These RCPs may be provided in public places such as shops, schools, primary health centers etc with STD facility generally available on them. Reliance communication is committed to install about 22,000 RCPs covering 61 Districts in 11 states. We are planning to install about 15,000 RCPs before end of 2005 and rest by 2006.
Mobile Virtual Private Network (VPN)

Reliance's Wireless Data VPN offering looks at extending the Enterprise Users desktop to him while he is on the move. Over our CDMA network, he will be able to access all those applications he uses in office (including corporate E-mail, Intranet Portals, SAP, and other enterprise specific applications available only within the corporate intranet) at speeds up to 144 Kbps, anywhere, any time. Reliance's Mobile VPN, also for the first time, will allow enterprises the opportunity of connecting their remote offices, scattered across the country, and integrating them into their networks, thereby truly ushering organizations into the realm of being truly always "networked".
Black & White Handsets
SAMSUNG BOSS
LG RD 2330
Nokia 2112
Samsung 356
LG RD 2130 .
LG RD 2230
Colour Handset
Nokia 3125
Nokia 3105
Nokia 6585
LG RD 5130
Nokia 6012
COLOUR HANDSET WITH CAMERA
Nokia 6255
Nokia 3205
LG RD 6130
Nokia 6255
LG RD 6000 Colour Camera Phone
Kyocera 7135 PDA Colour Phones GTRAN GCP 4020
CAMERA WATCH PHONE
PDA colour Phone
Kyocera 7135
Accessories
Handsets Accessories available at Reliance Webworld. All handset models have their own specific accessories. Accessories can be obtained from Reliance Webworld outlets in each city. Hands Free Kit The kit includes earphone, microphone and a integrated call answer / call termination button. You need not use your hands while using the mobile phone. It is very convenient for a frequent user.
Handset Model
LG RD 2030 LG RD 7130 Samsung SCH N 191 Samsung A563 Kyocera KY 7135
MRP (Rs.)
165 375 480 480 350
Travel Charger
The charger plugs into the electric socket and into your phone. Small and handy. Convenient to carry while you are traveling.
Handset Model
LG RD 2030 LG RD 7130 Samsung SCH N 191 Samsung A563 Telson TWC 1150
MRP (Rs.)
550 760 550 550 550
Battery Charger Handset Model

Samsung A563
MRP (Rs.)
650
Data Cable
This cable lets you connect to the internet, from your computer/laptop, using your mobile as a modem. This is by plugging the Data Cable into your PC and the phone. Data Cables for LG (RD2030 & RD7130) are available with both Serial and USB ports. Data Cable for Samsung is common across all models and is available with USB port only. Do check which port your computer/laptop has before you make a purchase. You will also need to install software on your PC for activating the internet connectivity. A CD containing the software will be provided with the Data Cable.
Handset Model
LG RD 2030 Serial Port LG RD 2030 USB Port LG RD 7130 Serial Port LG RD 7130 USB Port Samsung SCH N 191 USB Port Samsung A 563 USB Port Kyocera KY 7135 Serial Port Kyocera KY 7135 USB Port Gtran GCP 4020
MRP (Rs.)
1,200 1,200 1,200 1,200 1,200 1,200 1,650 2,150 2,250
Car Kit
This Car Kit is specifically designed for usage in the car so that you can talk and drive freely. The kit allows you hands free operation by using a microphone and a speaker. It also charges your phone.
Handset Model
LG RD 2030 LG RD 7130 Samsung SCH N 191 Samsung A563 Kyocera KY 7135
MRP (Rs.)
3,350 3,150 4,800 4,800 4,300
Battery
Handset Model
LG RD 2030 LG RD 7130 Samsung SCH N 191 Samsung A563 Kyceora KY 7135 Telson TWC 1150
MRP (Rs.)
70 760 1,585 1,770 3,000 650
Car Charger You can now conveniently charge your mobile from your car. To charge, plug the Car Charger into your car's cigarette lighter socket, and connect it to the base of your mobile-
Handset Model
LG RD 2030 LG RD 7130 Samsung SCH N 191 Samsung A563 Kyceora KY 7135
MRP (Rs.)
560 560 1,030 1,030 550
How To Sign On
It's extremely simple Just fill in the 'Customer Application Form' available at any of our retail stores or from Dhirubhai Ambani Entrepreneurs Instruction to fill Customer Application Form
Provide the simple documentary support needed -proofs of identity and residence Proof of Identity for individual can be anyone of the following: Passport Voter ID Card Driving License Photo Credit card Any other photo identity card issued by Government/Statutory authority Proof of Residence for individual can be anyone of the following: Paid Telephone Bill Ration Card Electricity Bill Credit Card Statement Bank Statement Employer's certificate Note: All the proof documents, except Ration Card and lease agreement, must be dated within the previous 3 months.
Get Started Kit

Gone are the days when you were bound by a particular handset and a certain phone number. You can now set yourself free with the new Get Started Kit from Reliance India Mobile. Now, you get to decide what handset you want and then choose a RIM phone number. From a wide array of Gen-Next COMA handsets, just select the handset that suits your style and your budget. Lap it up with a RIM prepaid or postpaid number of your choice. Use the PIN number given in the Get Started Kit card, follow the. Simple instructions given on the card to activate your handset and get started. You can become a prepaid or postpaid subscriber by using the appropriate Get Started Kit. A Postpaid Get Started Kit is available at an MRP of Rs. 550 and a Prepaid Get Started Kit is available at an MRP of Rs. 220. Usage guidelines for Postpaid Get Started Kit Postpaid Get Started Kit cannot be used with Any Reliance ready handset, without a pre-allotted number Any second-hand, non active Reliance handsets Postpaid Get Started Kit cannot be used with Reliance prepaid or postpaid handsets with a pre-allotted number Any active Reliance postpaid or prepaid handset Damaged or reported as lost Reliance handsets
Submit the application form to any Reliance representative. And remember, you will be able to use the phone only after your application is registered in the Reliance system. Usage guidelines for Prepaid Get Started Kit Prepaid Get Started Kit can be used with
Any active Reliance Prepaid handset
Reliance ready handsets, without a pre-allotted number, which do not have a
Reliance sticker on the handset box Any second-hand, non active Reliance handsets
Prepaid Get Started Kit cannot be used with Reliance prepaid or postpaid handsets with a pre-allotted number Any active Reliance postpaid handset Reliance ready handset, without a pre-allotted number, which have a Reliance sticker on the handset box Damaged or reported as lost Reliance handset To check the compatibility of the handset and kit, send the RSN number of the phone to 3733. You will receive an SMS confirming whether the Get Started Kit can be used with the handset or not. So, get on to Reliance. The most reliable network in India. Conditions apply. The company reserves the right to withdraw and or alter any of the terms and conditions of this offer at any time without prior notice. This brochure contains information for the guidance of customers without creation of liability. Marketed by Reliance Communications Infrastructure Limited
TARIFF PLANS
It's been on your mind for a while. And now, you can finally go postpaid. No more hassles of refilling your prepaid, running out of talk time or high calls rates. The new Joy 99 plan gives you the flexibility of being postpaid at the most affordable monthly rent. Plan Joy 99 Rental (Rs./ Month) 99 Plan Charges (Rs. Month) 25 Plan Charges (Rs. Month) 25 (Optional) Free Intra Circle Talk time Nil 149 25 25 Nil Joy 149 Joy 399 399 25 25 Nil Joy 499 499 25 25 Nil Joy 299 Joy ZR 299 25 25 Nil ZR 649 649 25 25 Nil
(Rs./Month) Local Intra Circle , Inter Circle up to 50 Kms (Rs./Min) All Reliance Phones** 1.5 0.99 0.4 Other Mobiles (GSM/CDMA) 2.2 1.79/0.99* 1 Landline 22 1.79 1 Intra Circle Call > 50 Kms (Rs./Min) All Reliance Phones** 2.2 1.79 1 Other Mobiles (GSM/CDMA) 3 2.49 1 Landline 3.49 2.49 2.50 SMS Person to Person (Rs./Outgoing Message) Rupees per SMS Local SMS 1 1 0.5 National SMS 1 1 0.5 International SMS 3 3 3 1234 Services from 1st Dec. 2004 2 2 2 Other SMS Services from1st Dec. 2 2 2 2004 International Call Charges (Rs. Min) US, U.K Fixed Canada South East 14.25 Asia U.K. Mobile Europe, Rest of Asia 14.25 Oceania SAARC Gulf Africa and Other Countries Pulse Rate for al calls in 60 secs. 17.25
0.4 1 1 1 1 1 0.5 0.5 3 2 2
0.5 1.5 1.5 2 2.5 2.5 0.5 0.5 3 2 2
0.5 1 1 2 2 2 0.5 0.5 3 2 2
14.25 14.25 17.25
12.99 14.25 17.25
12.99 14.25 17.25
12.99 14.25 17.25
12.99 14.25
Now make unlimited calls to all Rim phones within the circle. And to reliance fixed phones at just Rs. 0.40/min within the circle. Send unlimited SMS to any Reliance Phone across India and MS worth Rs. 25 to other phones for free. Plan Joy 99 Unlimited Talk time Unlimited Service Pack 200 50 150 50 Joy 149 Joy 399 100 50 Joy 499 75 50 Joy 299 Joy ZR 125 50 ZR 649 75 50
* Joy 149 subscribers have the option of availing 99 paise/min. tariff for local calls to other mobile phones by subscribing to Mobile Pack with a monthly fee of Rs. 25. Reliance phones include RIM, Reliance Fixed Line, Reliance FWP/T and Reliance GSM Mobile (Bihar, Jharkhand, Himachal Pradesh, Chhattisgarh and Orissa). For the customers opting for the pack, the free talk time benefit, as a part of the zero rental plan, will be used for calls to other than Reliance phones within the circle. On-net benefits are not available while roaming. What's more, you also enjoy: Value Roaming: No Roaming rentals. Outgoing calls/SMS as per home tariff plan rates. Receive incoming calls at RIM-to-RIM STD rates also as per your home tariff plan. R Connect: Surf the net on the move at amazing speeds of up to 144 kpbs. R World: Access a world of information, Communication, Entertainment & Commerce at the press of a button. So wherever you are, our joy plans will make sure you always stay connected. Existing Postpaid customers can opt for any of the above tariffs place Marketed by Reliance Communications Infrastructure Limited. Internet service provided by Reliance Communications Infrastructure Limited. Circle Service Area Definition
Unlimited Talk time Pack (Post Paid)
Now, you can enjoy the benefit of making Unlimited Calls to other RIM Phones within your circle, Absolutely Free! As a RIM postpaid customer, you can also make calls to Reliance Fixed Wireless Phones/Terminals (FWP/T) at just 40 paise per minute within your circle. No need to form any group or restriction, on the number of people who can be called, simply avail the optional Unlimited Talk time pack What's more, this benefit is valid for all RIM postpaid plans open for subscription -Joy 99, Joy 149, Joy 399 , Joy 499, Joy 249 ZR and Joy 649 ZR. So subscribe now and keep talking! Additional monthly charge for Unlimited Talk time pack. Tariff Plan Joy 99 Joy 149 Joy 399 Joy 499 Joy 299 ZR Joy 649 ZR Plan Code NJ 99 NJ 149 NJ 399 NJ 499 NJ 299 ZR NJ 649 ZR Rs. 200 150 100 75 125 75
Post Paid RIM
Existing customers of RIM Postpaid can also avail the Unlimited Talk time Pack.
For the customers opting for the pack, the free talk time benefit, as a part of the zero rental plan, will be used for calls to other than Reliance phones within the circle. On-net benefits are not available while roaming.
So get on to Reliance The most reliable wireless network in India.

Walk into your nearest Webworld or Webworld Express outlet or any other leading handset outlet in your city.
Unlimited Talk time (Pack Pre Paid)
Now, you can enjoy the benefit of making Unlimited Calls to other Reliance Phones within your circle, Absolutely Free! No need to form any group or restriction, on the number of people who can be called, Simply avail the optional Unlimited Talk time pack. What's more, this benefit is valid for all FWP/FWT postpaid plans open for subscription -Plan 150, Plan 290, Plan 500, Plan 1000 and Plan 1500. So subscribe now and keep talking! Additional monthly charge for Unlimited Talk time pack. Tariff Plan Plan 150 Plan 250 Postpaid FWP/FWT Plan 500 Plan 1000 Plan 2000 50 Rs. 150 100
Existing customers can also avail the Unlimited Talk time Pack.
So get on to Reliance. The most reliable wireless network in India.

Walk into your nearest Webworld or Webworld Express outlet or any other leading handset outlet in your city. Conditions apply. The unlimited calling facility to Reliance numbers is meant only for personal use and not for commercial use like PCO, telemarketing, etc. The company reserves the right to withdraw and or alter any of the terms and conditions of this offer at any time without prior notice. Marketed by Reliance Communications Infrastructure Limited.
Conditions apply. The unlimited calling facility to Reliance numbers is meant only for personal use and not for commercial use like PCO, telemarketing, etc. The company reserves
the right to withdraw and or alter any of the terms and conditions of this offer at any time without prior notice. Marketed by Reliance Communications Infrastructure Limited.
For Prepaid: MRP

Value of Talk time in Rs. Admin Fee inRs. Service Tax in Rs. Validity (In Days) Approximate Talk time in Mins
Rs. 275
175 74.55 24.45 30 160 Mins
Rs. 400
150 212.98 37.02 30 134 mins + unlimited calling to Local & Intra circle
Rs. 480
100 355.57 44.43 30 84 Mins + unlimited calling to local, Intra circle and preferred circle Reliance Nos
Rs. 770
165 533.73 71.27 30 150 mins +unlimited calling to Reliance Nos any w\here in the Country
Assumptions for chargeable calls Assumptions

Local Fixed Local Mobiles Intra Circle Fixed Intra Circle Mobile Inter Circle Fixed Inter Circle Mobile 40% 10% 21% 3% 20% 6% 50% Local Calls 24% Intra Circle Calls 26% Inter Circle Calls
For Rs 275 RCV , All the above traffic distribution has 80% off net and 20% on-net calling pattern
Note: The indicated minutes of usage are based on the assumptions as above, and therefore cannot be taken as exact minutes.
Reliance India Phone (RIP) -Tariff Plans
Postpaid Tariff Plans
Standard Plans
Plan Monthly commitment (Rs. /Month) Free Usage (Rs./Month) Clip (Rs./Month Rate Per Call Unit# (Rs./Call Unit) 150 150 60 Free 1.20 Plan 290 290 180 Free 1.20 Plan 500 1000 495 Free 1.10 Plan 1000 1100 1000 Free 1.00 Plan 1100## 1100 0 Free Local & Intra Circle Calls To ONNET & Fixed Rs. 0.30/Min To Mobiles Rs. 0.40/min STD Calls All Calls Rs. 2/Min
Plan 1500 1500 1575 Free 0.90
# Applicable for domestic calls
Installation/activation charges, enrollment fees & deposits as applicable.
*Unlimited On-net pack -Enjoy the benefit of making unlimited calls to Reliance phones within your circle at additional monthly rental of :
*Plan *Plan *Plan
150 290
-Rs. 150 -Rs. 100
500/1000/1500/3000 -Rs. 50
*On net calls dont include RTL networks of West Bengal & Assam
## The pulse rate for Plan 1100 is 60 sec for all call types.
Unlimited Talk time Plans*
Choose from the following new plans and enjoy unlimited Talk time to Reliance Phones.
Plan 3000 provide$ Unlimited Talk time to all Reliance Phone across India. Plan 435 provides Unlimited Talk time to all Reliance Phone across neighboring circles as mentioned in the table below
*On net calls dont include RTL networks of West Bengal & Assam Subscription available in Plan 3000 All Circles Plan 435 Chennai & Tamil Nadu
Kolkata & West Bengal
Monthly Rental (Rs./Month) Free Calls Units(Rs./Month)
Mumbai (Maharashtra) 3000 435 540 (For Calls to 100 (For Calls other than Unlimited
other Networks) Unlimited Calls to Reliance Unlimited
Reliance to Reliance Call to twin
Circle) Across Unlimited Across Twin Circle 91 1.10
Phones India Other Calls 600 Rate per Calls unit # (Rs./call 0.90 unit
Deposits & Activation Charges

Security Deposit Local Local + STD Local + STD + ISD Installation/Activation 1000 2000 4000 800
Charges STD deposit is mandatory for Plan 435 & Plan 3000. Existing Postpaid Fixed Wireless Phone customers can also for the above Unlimited Talk time Plans.
Duration of call unit -for all plans (except plan 1100) Local & Intra Circle Calls Calls to Reliance Phone <50 Kms >50 Kms 180 180 Calls to Fixed Phones <50 Kms >50 Kms 180 60 Calls to Mobile All Distance Bands 60
In Delhi/Mumbai/Chennai/Kolkata duration of a call unit for calls to mobile phones will be 90 secs.
The pulse rate for Plan 1100 is 60 sec for all call types. Inter-circle calls
Calls to Reliance Phone <50 Kms 90 >50 Kms 30
Calls to Fixed Phones <50 Kms 90 >50 Kms 30
Calls to Mobiles <50 Kms 60 >50 Kms 30
Special call rates of Rs. 1.90 for calls made to fixed phones (Inc. Reliance Fixed Phones) between Delhi & Mumbai only. (Excl Plan 1500 and Plan 1100).
The pulse rate for Plan 1100 is 60 sec for all call types.
International Long distance Calls

International Long Rate Call Unit Peak Rates (Rs.) (Pulse) Sec. Off Peak Rates (Rs.)
Distance Length Plan 290, 500, 1100 18 150, Plan 435, 1000 3000, 12 8 Plan 1500 Plan 290, 500, 1100 16 150, Plan 435, 1000 3000, 12 8 Plan 1500
Americas, Europe, Asia, Oceania SAARC/ Neighboring Countries Africa, Gulf &
60
60
16
16
14
12
Off Peak Timings (For ILD Calls)

Americas, Europe Africa, SAARC/ Neighboring Countries 00:00 to 06:00 & 11:00 to 18:00 22:00 to 11:00 Asia, 19:00 to 08:00 Also 24 Hrs. on Sundays 26th Jan., 15th Aug. & 2nd Nov. Gulf & Oceania,
For RIM & R Connect Card

Plan Available to Monthly Charges Per Min Charges 06:00 am 10:00 pm to 10:00 pm to 06:00 am Bundled Data Exchanges Additional Data Exchange EMail Voice & SMS Charges Month ly Rental for Voice & Defau lt Plan Freed om Plan All Customer s Only Postpaid Customer s Rs. 650 Nil Nil 1 GB Rs. 5 MB 10 MB EMail ID on SMTP server with 2 MB Web Space Nil 50P/Min 25P/Min N/A N/A N/A SMS As per tariff plan chosen customers As per default plan (Default Plan will be Joy 149 Plan) by Nil for Defaul t Joy 149 plan for all other plans are applic Freed om Plus Only Post Paid Customer s Rs. 900 Nil Nil 1.5 GB Rs. 5 MB 10 MB EMail ID on SMTP server with 2 MB Web Space As plan (Default Plan will be Joy 149 Plan) per able Nil for Defaul t Joy 149 plan for all other plans are applic Platin um Only Postpaid Customer s Rs. 1500 Nil Nil Unlimited 10 MB EMail ID on SMTP server with 2 MB Web Space As Joy Plan (Rental not applicabl e) per 149 able Nil for Defaul t Joy 149 plan for all other plans as applic able 100/month 100/month 100/month Nil Free SMS Account
default
+ Default plan is available to all prepaid customers and to all postpaid customers necessarily with some voice plan of customer's choice * Email is available on http://www.relianceinfocomm.com/www.ricmail.com **Web space will be available soon.
POSTPAID CONTRACT CONNECTION

Postpaid are those connections where the customer enters into an agreement to utilize mobile services. Customer is billed as per his usage. Receives a monthly bill for services availed. For a postpaid connection customer has to refundable basis security deposit. Fill up the subscriber enrollment form
PDA Phone
Enhance your productivity! For the busy professional on the go, Reliance offers a "wireless PDA with a host of web browsing, email and personal productivity tools. Ideal for the truly mobile professional. What's in the Kit? To Use Use the PDA phone as you would any other mobile phone or Palm PDA. Besides these features, the PDA phone can also be used to access the Internet. There are two ways to access the Internet with your PDA phone directly through your PDA phone or by connecting the phone to your computer as a wireless modem. Handset (Kyocera 7135 Smart phone) (1200m Ah) User replaceable Battery 3. Sync Cradle 4. Holster Travel charger 6. Literature Kit 7. Extra Styli (3 numbers) 8. CD-ROM including palm desktop software and drivers
To Activate & subscribe to the R Connect service To activate R Connect please call up Customer Care. To access the Internet directly through your PDA phone, please configure your phone as follows. 1. Open the Prefs PDA application on the PDA. 2. Tap on the list box in the upper right corner and select Network. 3. Set the Service to 'Reliance Enter the User Name: As your phone number with STD but without the zero. (eg: 2232345678 NOT 02232345678). Your Password: Is the same as the User Name. 4. Tap on Connect To connect your phone to your computer as a wireless modem, there are hree basic steps that need to be followed. Step 1. Install the modem drivers. Step 2. Configure a Dial-Up Network Connection Step3 Connect to the Internet.
R World
Experience exciting applications in R-World -news, finance, panchaang, jokes, guides, and more. To access R-World, launch the web browser on your PDA and visit http://pda.ricinfo.com/
FEATURES OF MOBILE PHONE
Memory. Last no. dialed /received. Voice mail service. Roaming Advice of charge Call forwarding/driver. Call waiting. Fax data transfer. Call hold. Caller line identification. Call barring. SMS (short message services). STD/ISD facilities. Blocking. BSC (base station controller).
FWP Benefits
Presenting, Reliance Fixed Wireless Phone (FWP), the feature rich Wire free phone. A marvel of CDMA2000 (1X) technology, it is far superior to the ordinary land line. Being wireless, the connection remains unaffected by cable cuts, rains or similar other problems. It is extremely secure and cannot be tapped by unauthorized persons. The in-built modem lets you access Internet at speeds up to 115 Kbps. Go ahead, get your connection today.
More savings: Abundant free calls and attractive call charges to Reliance India Mobile & other WLL (M) phones. Effective zero rentals: Value of free calls almost equivalent to monthly plan charges Free voice mail facility: Get voice mail facility absolutely free. Pay for retrieving your messages at local call rates Free call management features: Free CLI, call conference, call wait, call divert facilities Internet access: R Connect usage charges as per the R Connect tariff plan.
Fixed Wireless Phone (FWP)
BENEFIT #1 No Wires Attached Wireless connectivity -immune to cable-cuts, rains etc. Carry it along when you move from room to room or when you shift your home/office BENEFIT #2 Wireless Internet (R Connect) In-built modem for high speed internet connectivity at speeds up to 115 kbps. No separate ISP connection required BENEFIT #3 Mobile Phone's Features SMS, In-built Caller Line Identification, Voice Mail, 99-number Phone Book, Speaker Phone, choice of ring tones and many more. BENEFIT #4 Zero effective Rentals Value of free calls almost equivalent to monthly plan charges with unbelievably low call rates. Service available in select cities. Fax is not supported. For Residence Proof: Telephone/Electricity/Credit Card Bill or Bank Statement (with stamp and signature of Bank Manager). Documents should not be more than three months old. Submit photocopies of documents and bring originals for verification. All documents need to be in customer's name. For Identity Proof: Passport/Voter 10 Card/PAN Card/Driving License/Photo Identity Card issued by an inst
FWT Features
* Connect to standard telephone*/cordless: Just connect the Reliance Fixed Wireless Terminal to your existing telephone instrument or your favourite cordless and go wireless to enjoy a hassle free fixed line service. *Parallel connection facility: Reliance Fixed Wireless Terminal has two voice ports to connect two. Telephone instruments to be used as parallel connection. * Connect to PBX: You can connect the Reliance Fixed Wireless Terminal to your PBX enabling multiple extension users in your office to share the connection, thereby ensuring that you gain maximum benefit out of the Reliance Tariff Plans. *Connect to PC Internet access Reliance Fixed Wireless Terminal has an integrated modem for internet access. You do not need a separate ISP connection. Just log on to the Reliance network and access Internet at peak data speed up to 115 kbps. Use R-Connect Kit for connecting. the PC to the Reliance- FWT. Ensure that the distant between the point of Reliance-FWT installation and the PC is less than 3 meters *.Secure tap proof connection Reliance Fixed Wireless Terminal offers a secure connection that cannot be tampered with or tapped by unauthorized persons.
3 Way Call conference The call Conference facility lets you talk two peoples at the same time. Speed Dialing
Enable you to speed dial 30 numbers Voice Mail Facility Allows the caller to leave a message when your are buys or unreachable Hotline Programme your phone to automatically dial a specified number when you pick up the receiver without having to dial. Call Restrict/Call Lock Allow you to prevent misuse by locking your phone. You can also programme STD/ISD restriction on it Call Wait/Call Hold Intimates you about an incoming call when you are on another call. Also lets you switch between calls. Call Divert Divert your call to voice mail or other number of your choice when busy or unreachable. Alarm Built in Alarm to remind you whenever you need. Your telephone Instrument should be DTMF compatible. For CLI, the telephone instrument should have display and should support DTMF CLI FAX is not supported. Notification of Voice message not available.
Fixed Line Phone (FLP)
Telephony gets a new dimension when experienced on the Fixed Line Phone (FLP). This has been made possible through 'Intelligent FSK' signaling, a first time in India, that makes a host of intelligent features possible on our fixed line phones. Moreover the single touch intelligent menu driven interface lets you use all the Reliance FLP features without having to remember the feature activation codes. What's available as a result is 'Next Gen Phone with unique features'. Benefit #1 Zero Effective Rentals: Enjoy free calls equal* to the monthly Plan charges every month. Benefit #2 Feature Packed Service at No Extra Cost: All features and services bundled with every subscription at no extra costs. Benefit #3 Competitive Call Rates: Competitive tariff plans to suit every need. Enjoy attractive call rates for National and International Calls. Benefit #4 Enhanced convenience: Enhanced convenience of usage with superior digital experience on the FSK enabled phone. * Not applicable on Plan 250
Fixed Line Phone (FLP) Features
Next Gen Caller ID The Reliance FLP displays the name of 2nd caller during an ongoing conversation. If the name of the caller is not stored in the phonebook, then it displays the 2nd caller's number. Speaker Phone Lets you talk and work during a phone call. Also two or more people can talk simultaneously. 3-way Conferencing Talk to 2 people at the same time. Mobile Phone Features Phone Book, Call History, Dial back from Caller 10, Missed Calls, etc are easy to use phone features now available on a landline. Quick Dialing Enjoy the convenience of calling up to 10 frequently called numbers by pressing just two keys on your Reliance Phone. Line Locking (STD/ISD Locking) Secure your phone from unauthorized usage. Delayed Hotline Automatically connects to a number, of your choice within 7 seconds after the handset is picked up or when the speaker is put "ON". Call Forwarding Just choose the Call Forward option from the menu and set the destination number to any Reliance number within the same city.
Call Transfer Lets you make a call and transfer it to any Reliance Phone within your city without disconnecting. Direct Internet Access Dial *133133 / 30335151 to get connected to the Internet. No separate subscriptions required, you can just dial and browse. Alarm Call Lets you set reminder/ wake-up calls on the Reliance FLP. R Care Press the 'R Care' button on your Reliance FLP to get instantly connected to our 24x7 Customer helpdesk
CUSTOMER CARE DEPARTMENT
* What is customer care? Customer care starts much before a sale is made and continuous throughout the existence of customer with the organization in other words we can say that customer care is directly related with sales. * GOALS: To convert "Non-customer" of today to "our customer" of tomorrow. * FORMULAE FOR CUSTOMER CARE Customer care begins before sale. Understanding the psychology of the customer. Understanding the customer needs. Rewarding the customer loyalty. Making after sale service easier. Giving them quick response. Pinpointing the dissatisfied customer.
CDMA TECHNOLOGY RESEARCH METHODOLOGY MARKETING RESEARCH PROCESS SWOT ANALYSIS
RESERCH OBJECTIVE
The purpose of my research was to know the market size of the customer of institutional segment and find out the potential of post paid and prepaid connection.
The purpose of the company to allotting these objectives to us is as fallows: To create the customer awareness of newly launched schemes related to post paid and prepaid connection among the customer of institutional segment. To help in sale of postpaid and prepaid connection by observing heir needs. To know the views of customer of institutional segment regarding Postpaid and prepaid connection. Find out the potential for postpaid and prepaid connection among The institutional segment. Find out the satisfaction level from the customer that is already sing postpaid or prepaid connection.
CDMA-TECHNOLOGY
CDMA is short for Code Division Multiple Access, which uses multiple frequencies for transmission of voice and data. Simply put, it differs from GSM (Global System for Mobile Communication) in the way voice gets carried from one phone to the other. Because of the way it Assembles multiple voice into the same frequency, COMA increases voice clarity. the technology also helps you receives calls when the signal is week. Imagine a locked room where you and your friend are talking to each other. The room then, is exclusive to you. Now imagine the room as a frequency band. This is how GSM network. In CDMA, however, the same locked room will have several pairs of friends talking to each other, but each of the conversations will be scrambled, thus ensuring privacy .because COMA uses the same frequency to accommodate several conversations by using multiple transmitters, the usage of available bandwidth can be optimized, leading to higher traffic density without the accompanying problems of failed calls. this also gives COMA service providers the flexibility to provide data and video services. CDMA was invented during world war 2nd when allied forces wanted to get past the Germans by sending coded messages over different frequencies and giving them ability to be accessed from different points Hence "coded Division Multiple Access."
RESERCH METHODOLOGY
Research is a systematic collection of information regarding any topic any subject and it is backed by collection, capitation presentation, interpretation of data. The application of Research in managerial function: Planning Organizing Staffing Job analysis Human resources planning i Recruitment I Selection Placement Induction Training and development Checking directing and leading Controlling Establishing the standards Comparing the actual performance with standard
Objective of research:
1. Its helps in decision making. 2. Planning and controlling. 3. Policy formulation. 4. Go gain the familiarity with the phenomena or any topic. 5. For innovation purpose. 6. For project implementation.
TYPES OF RESERCH: 1. Descriptive vs. analytical research 2. Applied vs. fundamental research 3. Quantitative vs. qualitative research 4. Conceptual vs. empirical research 5. Laboratory research PROCESS OF RESERCH: 1. Formulation of problems 2. Extensive study of literature/laboratory research 3. Formulation of working hypothesis 4. Research designing-structure of research 5. Data collection 6. Analysis of data 7. Interpretation of data 8. Testing of hypothesis 9. Report writing
Marketing Research Process
In carrying out there marketing responsibilities marketing manager need a great deal of information. Despite the growing supply of information, managers often lack enough information of the right kind of have too much of the wrong kind or have too much of the wrong kind. To overcome these problems, many companies are taking steps to improve their marketing information system. This MIS (marketing information system) develops information and helps manager to use it more effectively. Internal record provides. Information on sales, costs, inventories, cash flow and account receivable and payable. Such data can be obtaining quickly and cheaply, but often be adopted for marketing decisions. The marketing intelligence system supplies marketing executive with everyday information about developments in the external marketing environment. Intelligence can be collected from company employees. Customer, suppliers and resellers or by monitoring published reports, conferences, advertisement, competitor action and other activities in the environment. Marketing Research involves collection information relevant to a Specific problem facing the company. Every marketer needs marketing research and most large companies have their own marketing research departments. Marketing research involves a fourth steps process. The First Steps: Consist of the manager is researcher carefully defining problems and setting the research objectives. The objectives may be exploratory, descriptive or causal. The Second step: Consists of developing the research plan for collecting data from primary and secondary sources. Primary data collection calls for choosing a research approach (observation, survey and experiment) choosing a contact method mail, telephone or personal designing sampling plan (who to survey, how many to survey and how to choose them) and developing research instruments (Questionnaire, mechanical)
The Third Step: Consists of, implementing the marketing research plan by collecting processing and analyzing the information. ! The Fourth Step: Consists of interpreting and reporting the finding further information analyze help marketing manager to apply the information and provide advance statistical Procedures and models to develop more rigorous findings from the information. Finally the marketing information system distributes information gathered from internal sources, marketing intelligence and marketing research to the right managers at the right time the marketing research may be summarized as follows:
MARKETING RESEARCH PROCESS

DEFINING THE PROBLEM AND RESARCH OBJECTIVE
DEVELOPING THE RESEARCH PLAN FOR COLLECTING INFORMATION IMPLANTING THE RESEARCH PLAN
COLLECTING AN ANALYZING THE DATA
NTERPRETING AND REPORTING THE FINDINGS
SWOT ANALYSIS
SWOT is acronym for strengths, weakness, opportunities and threats. While a port unities and threats can be identify by environmental analysis, strengths and weakness can be identified by corporate appraisal here these are briefly describe as follows: * Opportunities: An opportunity is a favorable condition in the organization environmental which enable it to strengthen its position. * Threats: A threats is an unfavorable condition in the organization environmental Which cause a risk for damage to the organization position? * Strength: Strength is an internal capability of the organization which it can use to gain strategic advantage over its competitors. * Weakness: A weakness is an internal limitation or constraints of the organization Which creates strategic disadvantages to it.
STRENGTH
Strong Brand Name Strong Markey presence Access of technology Quality of trained and skilled manpower Motivated sales force and excellent market coverage It has its 24 hours customer care service Widest area network Excellent quality network
WEAKNESS
More expenses than competitors (ex TATA) High license fees to be paid to DOT There are some customers who dont pay their bills regularly so their must be proper arrangement of collecting bills from such customer. Customer care lines busy. Short battery backup.
FINDINGS
BAREILLY : 199 Retailers Category A Category B Category C : : : 48 Retailers 94 Retailers 54 Retailers
Brands Available at the Retailers Counter (n-199) Percentage Idea Airtel BSNL Hutch RIM Tata Indicom 190 190 141 177 196 153 95% 95% 72% 89% 98% 78.5%
Brands Availability 250
No of Reta ilers 150 100 50 0 Idea Airtel BSNL Hutch Rim Tata Indicom
200
SALES Sale of New Connection in Bareilly (1 Month) Sale of New Connection in (1 Month)
Numbers Idea Airtel Tata Indicom Hutch RIM Total 2930 726 1226 2396 1496 8773 Percentage 33% 9% 14% 27% 17% 100%
Sale of New Connection in (1 Month)
RIM, 17% Idea, 33%
Hutch, 27% Airtel, 9% Tata Indicom, 14%
RCV
Respondent reported sale of RIM RCV Substantial percentage (27) were of Rim A Little lesser with (26%) was of Airtel Sale of RCV Amount (1 Month) Percentage Idea Airtel BSNL Tata Indicom Hutch RIM Total 23% 26% 11% 5% 8% 27% 100% Sale of RCV Amount (1 Month)
RIM, 27% Hutch, 8% Tata Indicom, 5% BSNL, 11%
Idea, 23%
Airtel, 26%
First place, Retailers reported RIM with twenty seven percent (27%) is leading the RCV market. Then comes idea with twenty three percent (23%) Tata Indicom with (5%) five percent is lagging in the market in the RCV market.
Frequency of Distributors Visit

First place retailers reported IDEA with most regular visits from the distributor Regular Idea (N=190) Hutch (N = 167) Airtel (N= 190) RIM (N= 196) Tata Indicom (n = 153) 187 167 188 132 144 Irregular 1 0 5 37 4 Frequency Only When Not at all Called 0 2 8 2 0 2 9 18 1 4
F re q u e n c y o f V is it
200 180 160
No. of Retailers
140 120 100 80 60 40 20 0 R e g u la r Ir r e g u la r O n ly W h e n C a lle d No t a t a ll
Id e a ( N = 1 9 0 ) Hu tc h ( N = 1 6 7 ) A ir te l ( N = 1 9 0 ) RIM ( N= 1 9 6 ) Ta ta In d ic o m ( n = 1 5 3 )
F re q u e n c ie s
Idea leading with maximum regular visits from their distributor. Rim with maximum Irregular and not at all visits from the distributor.
Respondent reported maximum visibility of IDE (33%) Visibility of which brand is maximum (n= 199) Idea Airtel Hutch RIM Tata Indicom Total 3% 21% 12% 28% 6% 100%
Brand Visibility
Brand Visibility
Tata Indicom, Idea, 3% 6%
Airtel, 21%
RIM, 28%
Hutch, 12%
IDEA (33%) is the most visible brand at the retailers outlet. RIM (28%) is in the race of Visibility. Whereas TATA INDICOM (6%) is having the least visibility
PRODUCT AVAILIBILITY
SIM First place retailers reported IDEA is mostly always available followed by AIRTEL at the second slot. Availability of SIM Availability Always Available Sometimes Available 183 1 185 1 165 7 134 7
Not at all 6 4 5 12
Total 190 190 177 153
Airtel IDEA Hutch Tata Indicom
P dcaa b ro u t v ila ility

No. of Retailers 20 0 10 5 10 0 5 0 0 A ys lwa A ila le va b S m tim s o e e A ila le va b freq en ies u c Nta a o t ll
A l ite ID A E H tch u T ta In ico a d m
IDEA (185) & AIRTEL (183) are the brands, which are always available at the retailers counters. TATA INDICOM (135) is less available at the retailers counter and with a max. no of irregular visits.
RCV
Retailers reported HUTCH & AIRTEL is mostly always available whereas RIM is little lesser available at the counter. Availability of SIM Availability Always Available Sometimes Available 187 1 188 1 175 0 132 8 170 16 144 6
Product Availaibility
Not at all 2 1 2 1 10 3
Total 190 190 177 141 196 155
Aitel IDEA Hutch BSNL RIM Tata Indicom
200
No. of Retailers
150 100 50 0
Alw ays Available Sometimes Available Frequencies Not at all
Aitel IDEA Hutch BSNL RIM Tata Indicom
IDEA (188) & AIRTEL (187) are the brands, which are always available at the retailers counters. Whereas RIM (170) is at least available with the retailers.
RIM Analysis
Availability of RCV of RIM Finding report that the lower denomination Voucher is mostly available at the retailers counter as compared to HCC & NCC Reasons of Non Availability of RCV of RIM (N = 196) Reasons Just Dont Low Demanded but Exhausted 165 199 220 330 440 550 GSK HCC ICC NCC 8 6 3 10 15 15 3 7 3 8 Know 0 0 0 0 0 2 13 30 25 19 Sales 5 3 2 9 14 62 33 41 56 37 not Received 25 18 13 18 17 35 35 40 37 46 38 27 18 37 46 114 84 118 121 110
RCV
Total
RCV of Rs. 165, 199, 220,330,440,550 are mostly available but reasons for non availability is mostly just exhausted & demanded but not received.
RCV like HCC & NCC are mostly not available and reasons are mostly Dont know & Low less.
HANDSETS
Retailers reported higher users of Samsung Slim model as compared to the other sets. Availability of Handsets (N = 196) HANDSET MODEL SAMSUNG SLIM LG 2330 LG 5130 LG 6130 NUMBER 173 96 48 20
Availability of Hand Sets

200 180 160
No of Retailers
140 120 100 80 60 40 20 0 Sam sung Slim LG 2330 LG 5130 LG 6130
Handsets
PRODUCT KNOWLEDGE
Mostly all the retailers know the talk time and validity of the different RCV Product Details (N = 190) RCV 199 220 440 HCC ICC NCC SMS top up Card Talk time Rs. 50 Rs. 50 Rs. 99.80 Rs. 22/- Per Card Rs. 50 & Rs. 99.80 Rs. 50 & Rs. 99.80 Rs. 50 Per Card Validity Yes 15 Days 15 Days 30 Days NA 15 & 30 Days 15 & 30 Days 30 Days 196 196 196 193 193 193 193 Knowledge No 0 0 0 3 3 31 30
RCV Like 199, 220, & 440 mostly all the retailers know the talk time and validity. RCV like HCC, ICC, NCC & SMS Top Up cards are less known to the retailers as compared to the other RCVS
E RECHARGE & PAPER CHARGE Ratio Between E- Recharge & Paper Recharge (N= 199)
RATIO Airtel Hutch Idea RIM 1:1 1:1 1:1 0:5
AIRTEL
TERRIF PLAN 1st Pref 2ND Pref

3rd Pref 28 25 5 5
COVERAGE
31 28 4 0
CUSTOMER SERVICE 1 10 33 19
4th Pref
VALUE ADDED SERVICE 0 2 21 39
50 40 30 20 10 0
TERRIF COVERAGECUSTOMER VALUE PLAN SERVICE ADDED SERVICE
1st Pref 2ND Pref 3rd Pref 4th Pref
AIRTEL Customers rank coverage to be primary importance. Second preference is given to tariff plan. They give least importance to value added service.
BSNL TERRIF PLAN 1st Pref 2ND Pref

3rd Pref 43 22 3 2
COVERAGE
25 40 3 1
4th Pref
60 50 40 30 20 10 0
TERRIF PLAN COVERAGE CUSTOMER SERVICE VALUE ADDED SERVICE
BSNL Customer rate tariff plan to be of first preference whereas value added service is ranked last.
HUTCH TERRIF PLAN 1st Pref 2ND Pref

3rd Pref 18 1 0 1
COVERAGE
5 13 0 0
4th Pref 20 18 16 14 12 10 8 6 4 2 0
TERRIF PLAN
COVERAGE
CUSTOMER SERVICE
VALUE ADDED SERVICE
HUTCH customer rate tariff plan to be of primary importance. Second preference given to coverage. Third preference to customer service.
RIM
TERRIF PLAN 1st Pref 2ND Pref

3rd Pref 55 20 7 5
COVERAGE
23 51 8 5
4th Pref
70 60 50 40 30 20 10 0
RIM Customers again give importance to tariff plan the most then comes the coverage. Third is customer service and value added service comes last.
TATA TERRIF PLAN 1st Pref 2ND Pref

3rd Pref 2 0 0 0
COVERAGE
0 2 0 0
4th Pref
2.5 2 1.5 1 0.5 0

TATA Indicom customers gives maximum importance to tariff plan. They gives least importance to customer service and value added services.
IDEA TERRIF PLAN 1st Pref 2ND Pref

3rd Pref 37 19 6 7
COVERAGE
25 37 7 0
4th Pref
50 45 40 35 30 25 20 15 10 5 0
First preference is give to tariff plan. Fourth preference is given to value added service.
Respondents 309
Excellent Good Average Poor Dont know
111 151 33 6 8
11%
2%3%
36%
Excellent Good Average Poor Dont Know
48%
Out of 309 respondents 111 rate Reliance 440 RCV to be excellent. 48% ranked it average 2% ranked it poor Whereas 3% are not above
Rate your service Provider

Airtel Excellent Good Average Poor Total 20 38 4 1 63
2% 6% 32% 60%
Excellent Good Average Poor
32% of the AIRTEL users ranked it excellent. 60% rate is good.
BSNL
Excellent Good Average Poor Total 3 51 15 1 70
21%
1%4%
Excellent Good Average 74% Poor
74% of BSNL users ranked it good. Only 4% rate it excellent.
HUTCH
11%
0%
Excellent Good Average 89% Poor
89% OF THE Hutch users ranked it good.
RIM
2%
31%
Excellent Good Average
68%
Poor
31% rate it excellent. 68% of the RIM users ranked it good. Rim customers are most satisfied. Only 2% ranked it poor.
TATA INDICOM
Excellent Good Average Poor Total
1 3 0 0 2
25%
Excellent Good Average
75%
Poor
75% of TATA INDICOM users ranked it good. 25% of the TATA INDICOM users ranked is excellent. RIM respondents are most satisfied.
IDEA
Excellent Good Average Poor Total
14 50 5 0 60
7%
0%
20%
73%
20% of IDEA users ranked it excellent. 73% of the IDEA users ranked it good..
POSTPAID MARKET SHAE OF POSTPAID AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM 12 11 3 15 29 0
17% 16% 4%
0% 42%
A IRTEL BSN L H TCH U IDEA RIM TA IN TA DICOM
21%
Postpaid Market is no that large as compared to prepaid market RIM stands in the first position by IDEA and AIRTEL.
MONTHLY BILL AMOUNT

Below 200 Below 200 201-350 351-550 551-1100 1101 Above AIRTEL 0 16 30 20 4 BSNL 0 4 2 3 2 HUTCH 0 1 1 1 0 IDEA 0 1 9 5 0 RIM 0 6 15 7 1 TATA INDICOM 0 0 0 0 0
MONTHLY BILL AMOUNT

35 30 25 20 15 10 5 0
TE L ID EA H BS N L AI R H U TC R IM IN
Below 200 201-350 351-550 551-1100 1101 Above
AIRTEL Postpaid customers maximum of them are below 200. BSNL has maximum users therefore monthly Bill amount to varied categories including all 351-550, 551-1100 and 1100 above. Rim users pay above 351-550 whereas 201-350 amount payers are least number.
MODE OF PAYMENT
TA TA
D IC O
AIRTEL CASH CHEQ CREDIT DEMAND DRAFT 12 0 0 0
BSNL 8 1 1 1
HUTCH 3 0 0 0
IDEA 15 0 0 0
RIM 26 1 1 1
TATA INDICOM 0 0 0 0
Mode of Payment
30 25 20 15 10 5 0 AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM
CASH CHEQ CREDIT DEMAND DRAFT
In all the service provider respondents mostly pay by cash in BSNL and RIM some pay by Cheq.
TIMELINENESS
AIRTEL 10 days in advance 5 days in advance Just before due date Some time after due date Always after due date 3 5 2 1 1 BSNL 2 7 1 1 0 HUTCH 0 3 0 0 0 IDEA 3 8 3 0 1 RIM 13 14 2 0 0 TATA INDICOM 0 0 0 0 0
TIMELINENESS
16 14 12 10 8 6 4 2
AI R TE L ID EA BS N L R IM O M H
10 days in advance 5 days in advance Just before due date Some time after due date Always after due date
H U TC
Rim Most of the customers get their bills 5 days and 10 days. BSNL Most customers of BSNL receive the bills before 5 days or just before due date. HUTCH All get the bill 5 day before due date.
TA TA
IN D IC
OPTIONAL BILL ACCURACY

AIRTEL Excellent Good Average Poor 2 7 3 0 BSNL 2 4 4 1 HUTCH 0 1 2 0 IDEA 2 9 4 0 RIM 9 12 8 0 TATA INDICOM 0 0 0 0
ID EA
AI R TE
BS N L
H U
AIRTEL Customers find the accuracy to be good. BSNL Most of the customers find accuracy to be average. Some think is good. HUTCH Fined accuracy to be average RIM Customers find the accuracy of bill to be good so pint should be made the bills are accurate and satisfy the customer.
TA TA
IN
D IC O
TC
R IM
14 12 10 8 6 4 2 0
APPROCHED OUTLETS FOR COMPLAINT

AIRTEL Call Center Customised Shop None 2 4 5 BSNL 2 4 5 HUTCH 1 0 2 IDEA 2 5 8 RIM 10 12 6 TATA INDICOM 0 0 0
14 12 10 8 6 4 2 0
R IN IM D IC O M R TE L H H U TC AI BS ID EA N L
Call Center Customised Shop None
In Rim Most approach to customized shop Most of the respondents do not go for there problems.
TA T
ZERO RENTAL PLAN

AIRTEL AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM 1 1 0 2 0 0 BSNL 0 0 0 0 0 0 HUTCH 0 0 0 0 0 0 IDEA 0 0 0 2 0 0 RIM 2 2 0 5 13 0 TATA INDICOM 1 2 0 2 0 0
zero rental plans

14 12 10 8 6 4 2 0
AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM
Most of the customer are aware of the Zero rental plan out of those who are aware maximum mark HUTCH and Rim followed by AIRTEL BSNL Doesnt provide this facility.
MARKET SHARE OF SERVICE PROVIDERS (BAREILLY) SERVICE PROVIDERS

SUBSCRIBERS 68 70 18 69 87 2
1% 22%
0% 20%
AIRTEL BSNL HUTCH IDEA
6%
28%
RIM TATA INDICOM
BSNL leads the market with 28% followed by IDEA 22% and AIRTEL with 20%. TATA INDICOM, HUTCH very less share in the market.
MARKET SHARE OF PREPAID/POSTPAID

Prepaid 51 59 15 53 58 2
Postpaid 12 11 3 15 29 0
Corporate 0 0 0 1 0 0
Market Share Prepaid/Postpaid

70
60
50
40
30
Prepaid Postpaid Corporate
20
10
0 AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM
The above statistics show that percentage of prepaid user many times greater than that postpaid users. Clearly evident in case of all the companies
TARIFF PLAN/VOUCHERS
AIRTEL EASY AND SUIT EASY BUT NOT SUIT NOT EASY BUT SUIT Not Easy Not Suit 17 37 9 0
BSNL 6 37 25 2
HUTCH 1 12 5 0
IDEA 13 40 16 0
RIM 28 48 11 0
TATA INDICOM 0 2 0 0
60
50
40
30
20
10
0 AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM
EASY AND SUIT EASY BUT NOT SUIT NOT EASY BUT SUIT Not Easy Not Suit
RIM leads here due to its minimum rates the tariff plan suites the respondents SIRTEL stands second. BSNL stands third with its tariff plan suiting most of its customers.
TIME TO ACCESS CALL CENERS

AIRTEL Excellent Good Average Below average 14 28 19 2 BSNL 0 20 30 20 HUTCH 4 8 3 3 IDEA 13 37 14 5 RIM 18 40 21 8 TATA INDICOM 0 2 0 0
45 40 35 30 25 20 15 10 5 0 AIRTEL BSNL HUTCH IDEA EASY AND SUIT EASY BUT NOT SUIT NOT EASY BUT SUIT Not Easy Not Suit RIM TATA INDICOM
The survey shows Rim to be on the top followed by AIRTE: and IDEA customer care is of primary importance today therefore all the queries of the customers. Arte to be solved and each customer have to be given individual attention BSNL respondents rate it average.
VOICE QUALITY
60 50 40 30 20 10 0
H U TC H AI R TE L BS N L ID EA R IM
Excellent Good Average Below average
RIM provider the best voice quality but still respondents rate is good BSNL stands second with maximum customers rating good AIRTEL ranks third with satisfactory voice quality.
T IN ATA D IC O M
CALL DROP
50 45 40 35 30 25 20 15 10 5 0 Excellent Good Average Below average
AIRTEL BSNL
HUTCH
IDEA
RIM
TATA INDICOM
RIM ranks first while considering call drops in the middle of the conversation so a company has to look that call drops dont occur that often AIRTEL is in the second position. HUTCH is ranked third.
BAREILLY Customers Usage of Mobile Service in Bareilly Sample size 101 Customers Respondents reported a bigger share in the market for RIM. TATA INDICOM showed a low share again being a new entrant in the market. SERVICE PROVIDER RIM BSNL AIRTEL IDEA HUTCH TATA INDICOM TOTAL NO. OF CUSTOMERS 30 23 21 20 5 2 101
Study in the city of Bareilly showed a greater share for RIM in the market. Other major competitors in the market are BSNLK, IDEA and AIRTEL, Rim has emerged as a major player in this market because of good connectivity and low call rates.
CUSTOMER USAGE PATTERN IN BAREILLY
2% 29%
21%
23% 20% 5%
Connection usage in Bareilly

Respondents report higher usage for prepaid connections. Substantial percentage (84%) were users of prepaid connections Only 16% of mobile service users have a post paid connection. Numbers 84 17 101 percentage 84% 16% 100%
Connection type Prepaid Postpaid Total
Most of the mobile customers were found to be using prepaid connection This shows that customers had no problem in spending for the value to be used later. Thus giving huge sums of money to the companies in advance. Prepaid connections are more convenient to use than post paid as the user does not have to face the billing hassles..
Distribution of Prepaid and Postpaid Users Company AIRTEL BSNL HUTCH RIM TATA INDICOM IDEA Postpaid Users 18 21 3 26 2 13
Prepaid Users
Prepaid Users 3 2 2 4 0 6
IDEA, 16% TATA INDICOM, 2%
AIRTEL, 22%
RIM, 31% HUTCH, 4%
BSNL, 25%
Postpaid Users
IDEA, 13 TATA INDICOM, 2
AIRTEL, 18
RIM, 26 HUTCH, 3
BSNL, 21
Rating Service Provider

Company AIRTEL HUTCH BSNL RIM TATA INDICOM IDEA Total Surveyed 21 5 23 30 2 20 Number Excellent Good 29% 0% 9% 34% 0% 35% 71% 100% 52% 66% 0% 65% Average 0% 0% 39% 0% 100% 0% Below Average 0% 0% 0% 0% 0% 0%
Most of the respondents rated their service provider as good. None of the service providers were rated below average
Interestingly around 65% of the users have rated their service providers as good. RIM has got a good response in this market with 66% rating the services as good and 34% as excellent Thus with quality services RI M has emerged with a considerably high market share. .
Brand Recall
The four major competitors in the market of MEERUT were recalled in somewhat similar percentage. When the customers were asked to recall one service provider 27% of the total 101 customers recalled IDEA as the first name. IDEA however was recalled first by maximum number of respondents. Thus IDEA occupied the maximum position in the minds of the customers because of its heavy promotional campaigns on television and other media.
BRAND RECALLED SECOND
RIM occupied the first slot at the second place when the customers search in their mind to recall the brands. The survey also showed that 65% of Airtel users recalled their brands the first option. 70% of BSNL users recalled their brands the first option. 40% of Hutch users recalled their brands the first option. 75% of Idea users recalled their brands the first option. 57% of RIM users recalled their brands the first option. 50% of Tata users recalled their brands the first option.
Brand Association
Brand association of the Respondents was tested by asking them to associate certain Punch lines with the respective brands. 100% of the respondents were able to associate RI M punchline Brand association was minimum for Hutch which interestingly spends a considerable amount on promotional campaigns. TOTAL NO. OF RESPONDENTS 1 01 BRAND AIRTEL RIM BSNL HUTCH IDEA PUNCHLINE EXPRESS YOURSELF KAR LO DUNIYA MUTTHI MEIN CONNECTING INDIA WHEREVER U GO OUR NETWORK FOLLOWS CAN CHANGE YOUR PERCENTAGE 90% 100% 78% 72% 89%
LIFE Brand association for RIM Kar Lo Duniya Mutthi Mein" rated 100% by the respondents Was very high recall of the brand association. Punchline has no doubt helped placing the RIM brand in the customers mind.
BRAND ASSOCIATION
AIRTEL RIM BSNL HUTCH IDEA
As perceived nearly 100% of RIM users could recall their punchlines which was highest in comparison to other users of service provider who could recall their own punchline
Brand Visibility
Brand visibility is another important determinant of brand recall and brand association. Respondents rated Airtel and Idea as brands with highest visibility of 31 % Tata Indicom has the least visibility in Bareilly of just 2%
BRAND VISIBILITY
Brand visibility of the companies is dependant on the media strategy for the brand. RIMs visibility in this market seems to be good but on the whole RIM should concentrate on better promotional strategies to create better brand visibility.
Major Media Source

The customers asked to choose the advertising media which forms the major source of information. For the advertisements to be effective the media source is important. 38% of the respondents selected TV commercials as their major media source. Magazines and radio were rated as the least preferred media. TV Commercials formed the major media source as advertisements in between TV programmes are unavoidable and also audiovisual advertisements have a greater impact than only visual or audio information. RIM in order to improve its visibility and brand awareness should concentrate more on TV commercials. In order to understand the media strategy and success of various brands customer ratings were also taken for different advertising media
BRAND VISIBILITY ON VARIOUS MEDIA

AIRTEL BSNL HUTCH 55% 14% 8% 41% 10% 21% 15% 14% 14% 36% 14% 9% 17% 14% 5% 34% 10% 16%
RIM TATA INDICOM
12% 5%
13% 6%
20% 5%
16% 1%
6% 9%
24% 11%
Brand Visibility of Various Media

60% 50% 40% 30% 20% 10% 0% A IRTEL BSNL HUTCH RIM TA TA INDICOM
Airtel showed the maximum percentage in newspapers, magazines and internet. In TV Commercials which is the most popular media source Airtel again has the maximum share
RIM has the maximum percentage in hoardings
Value Added Services

HUTCH and RIM users were asked to rate HUTCH TV and R WRLD respectively On the basis of these ratings comparison between HUTCH TV and R WORLD was made. Both R WORLD and HUTCH TV were rated excellent by 20% users
HUTCH TV got a better response in Bareilly than R World . This may be because the numbers of users surveyed for Hutch were very low.
Reason for using RIM

The reason most apparent for using RIM is Low Call Rates.
REASON
LOW CALL RATES CONNECTIVITY BRAND NAME PEOPLES ADVICE R WORLD 67% 13% 10% 3% -
PERCENTAGE
Apart form low call rates none of the reason seem to form a major driving force for using RIM. Thus RIM should concentrate on improving its R WORLD services and creating more awareness for the service.
RETAILER SPEAK
While surveying the retailers I made certain observations regarding retailers interest information level and suggestions (Problems, Complaints, and grievances). We know that a customer wants everything for nothing and since these retailers are the primary customers for the company their demands and wants are diverse. The diversity in these demands makes it practically impossible for the company to fulfill and satisfy them. Since any unfulfilled demand leads to dissatisfaction, it becomes significant to scan these demands I wants and satisfy those which are relevant and practically feasible in order to keep the satisfaction level high. Let's have a look at the following: The latest schemes that are launched by the company are not known or known late. POP material is not supplied despite several requisitions. Advertising is the main source of information. Retailers show less interest in selling SIM cards. They prefer to sell recharge coupons. Less number of exclusive retail outlets. Poor customer feedback to retailers. Information level of retailers is average not very good. Competition in the market specially with AIRTEL, HUTCH, IDEA. No credit facility allowed to retailers. Visit of beat boys in some areas like Kanker Khera, Brahmpuri, and Shastri Nagar is less as compared to other areas. Dropping sale of SIM cards. Highly satisfied with dealer services. Frequent visit of company officials. Talk time should be increased. Number of retailers should be reduced so that they do not compete with each other. Some of the retailers complained that rates of SIM cards & recharge vouchers are
Different from various retailers which is very discouraging. It should be same for each and every retailer. Less number of schemes as compare to IDEA. RELIANCE is the most preferred brand by the most walking customers. Unsatisfactory profit margin. No Networking problems in the city.
Given above is the brief idea of what retailers face and feel. Some of the above mentioned points are so common that the company requires taking immediate steps to do away with them if it has to win retailers confidence.
CONCLUSION
The finding of this project really indicates the conclusion that goes like this- "Though RELIANCE INDIA MOBILE communications has a strong and influential presence in the market the retailers are losing interest in its business"
REASON:
Increasing competition is acting like funnel for dissatisfaction to pour down in the retailer's hearts. Other companies are numerically more attractive than reliance, which is a bit slow in adopting the changes in environment and a slow change is no change. For example: -if we see the findings -a majority of retailers had less than 20 81M cards which expose their hesitation in blocking their money for a product that yields nominal profits. Rather they would like to invest the amount in any other company's cards or vouchers that bring in profits as much as price. And for a person who is in business profits means a lot. On a contrary, there are a few companies -loyal also who too face the troubles. They strongly feel the necessity of a major shift now. If the situation persists how long they will be with the company is not difficult to imagine. Concluding the topic it goes without saying that there has been a significant drop in the level of retailer's satisfaction and information level with the company's services. This is particularly more so due to the presence of some big banners such as IDEA & AIRTEL...No doubt RELIANCE is still number one in western U.P. But the increasing market share of AIRTEL & IDEA could give a sleepless nights to the RELIANCE in future if the 'situation remains the same.
RECOMMENDATIONS
The survey which I conducted gave me the impression that RELIANCE is facing a tough competition with AIRTEL & IDEA and resulting in decline in sales and also in retailers confidence on HUTCH. Therefore I feel that some minor changes in the company's policies and working patterns would work as a boon to win back the retailer's confidence. First of all the company should keep strict eye on its sales people and their working style. Make sure that the latest company's schemes and offers reach the retailers on time. The POP material should be designed in such a way that they contributed to create a good ambience of the retailer shop. Therefore the sale people should be instructed to place these POP in proper place to attract more & more customers. A good ambience created by the POP materials also can motivate the retailers. It is seen that the customers who purchase handset from one store would like to purchase SIM card from that store. So company should focus on these retailers. The company should organize regular company retailers meet where retailers can express Themselves freely. On the occasion the company may also felicitate the target achievers, Which in turn will boost up their morale? To increase the information level of the retailers, the company should also organize regular workshop to train the retailers, which in turn can help retailers to give answers to all the queries of the customers so that retailers can communicate properly about benefits of using RELIANCE over its competitors. To motivate retailers the company should offer retailers various gifts and offer on regular basis.
It is seen that the promotional activities of reliance is not so intense as its competitors. The company should invest more in these activities like advertising on print media or television etc. To face the GSM players like IDEA, the company should communicate properly with customers to tell them about the benefits of COMA Technology and also about hidden cost that involves in the competitors latest offer but all should be done in ethical ways. RELIANCE should look for exploring the unexplored but potential areas to establish as a national player which would also bring more credibility about the company. All the aforesaid recommendations are purely based on my own experience still they are viable enough for the company to give them a thought.
LIMITATIONS
Like my other report this report also has some limitation beyond which the scope of the project nullifies. A report is never a complete piece of work since its result cannot be universally attributed to the entire population. Similarly, the present project report attempts to explore the necessary details under the specifically mentioned boundaries and, thus, it cannot represent the whole universe in any way. Given below are some of the major limitations.
1. The findings mentioned here in are totally that of the Bareilly city and, hence, they cannot reflect the trends that other circles / cities of reliance are showing. 2. The sample size that was 300 may be too small to draw any conclusion based on it. A small sample size was chosen for the time factor. 3. As the respondents hesitated in providing accurate information some biasness on their part might have crept in. 4. Time factor also has its bearing on the report because it had to be completed within the stipulated time period. Sparing some more time could have made it better. 5. The information related to tariffs etc, contained in the report may be outdated by the time it is presented due to highly competitive & dynamic market conditions.
BIBLIOGRAPHY
Marketing Management Marketing Research Marketing Research Website of RIM.
: : : :
Phillip kotler D. D Sharma Boyd & Westfall www.relianceinfo.com
QUESTINNAIRES
NAME:.. PHONE NO.:
ADDRESS:. MOBILE NO.: .. 0.1: Which brands are available in your counter? I. Idea IV.Hutch ( ) ( ) II. Airtel V. RIM ( ) ( ) III. BSNL VI. Tata Indicom ( ) ( )
Q.2: For which brand, you sold maximum connection last month: I. Idea IV.Hutch ( ) ( ) II. Airtel V. RIM ( ) ( ) III. BSNL VI. Tata Indicom ( ) ( )
0.3: Which brand RCV have maximum sale during last month: I. Idea IV.Hutch ( ) ( ) II. Airtel V. RIM ( ) ( ) III. BSNL VI. Tata Indicom ( ) ( )
Q.4: Which brand distributor have maximum visit to your shop: I. Idea IV.Hutch ( ) ( ) II. Airtel V. RIM ( ) ( ) III. BSNL VI. Tata Indicom ( ) ( )
Q.5: Which brand is most popular nowadays? I. Idea IV.Hutch ( ) ( ) II. Airtel V. RIM ( ) ( ) III. BSNL VI.Tata Indicom ( ) ( )
QUESTIONNAIRES
NAME:... PHONE NO.
ADDRESS:. MOBILE NO.: . Q1: Which brands RCV availability is easy: I. Idea ( ) II. Airtel IV. Hutch ( ) V. RIM ( ) ( ) III. BSNL VI. Tata Indicom ( ) ( )
0.2: Which brands SIM availability is easy: I. Idea IV. Hutch ( ) ( ) II. Airtel V. RIM ( ) ( ) III. BSNL VI. Tata Indicom ( ) ( )
Q.3: Which brands user use maximum caller tunes? I. Idea IV. Hutch ( ) ( ) II. Airtel V. RIM ( ) ( ) III. BSNL VI. Tata Indicom ( ) ( )
0.4: Which RCV have sold maximum nowadays: 1.199 IV.HCC ( ) ( ) II. 220 V. ICC ( ) ( ) III. 440 VI. NCC ( ) ( )
0.5: which sets of RIM have you sold maximum: I. Samsung SLIM III.LG5130 ( ) ( ) II. LG 2330 IV. LG 6130 ( ) ( )
QUESTIONNAIRES
NAME:.PHONE NO.: ...
ADDRESS:. MOBILE NO.: ..
Q.1: For buying a new connection, what will be your first preference? I. Tariff plans III. Customer services ( ) ( ) II. Coverage area ( ) ( )
IV. Value added services
0.2: Through which mode you pay your bill: I. Cash III. Credit Card ( ) ( ) II. Cheque IV. Demand Draft ( ) ( )
Q.3: About your connection, to which place you submit your complain: I. Call Center III. Head Office ( ) ( ) II. Customized Shop IV. None ( ) ( )
Q.4: Do you know about 'Zero Rental Plan: I. Yes ( ) II. No ( )
Q.5: How do you find your tariff plan: I. Easy & suit III. Not easy but suit ( ) ( ) II. Easy but not suit IV. Not easy not suit ( ) ( )
QUESTIONNAIRES
NAME:. PHONE NO. ..
ADDRESS:. MOBILE NO. ..
Q.1: Do you know about RCV details for RIM: I. Yes ( ) II. No ( )
Q.2: Do you know about SMS Top up card details for RIM: I. Yes ( ) II. No ( )
Q.3: Do you think E-recharge is easy and convenient: I. Yes ( ) II. No ( )
0.4: Do you think paper recharge is easy and convenient: I Yes ( ) II. No ( )
QUESTIONNAIRES
NAME:. PHONE NO.
ADDRESS: MOBILE NO.: ... Q.1: Which brands coverage area is better on Road: I. Idea IV. Hutch ( ) ( ) II. Airtel V. RIM ( ) ( ) III. BSNL VI. Tata Indicom ( ) ( )
Q.2: Which brands coverage area is better on Basement: I. Idea IV.Hutch ( ) ( ) II. Airtel V. RIM ( ) ( ) III. BSNL VI. Tata Indicom ( ) ( )
Q.3: Which brands coverage area is better on Highway: I. Idea IV.Hutch ( ) ( ) II. Airtel V. RIM ( ) ( ) III. BSNL VI. Tata Indicom ( ) ( )
Q.4: Which brands coverage area is better on Hospital: I. Idea IV.Hutch ( ) ( ) II. Airtel V. RIM ( ) ( ) III. BSNL VI. Tata Indicom ( ) ( )
Q.5: Which brands coverage area is better on Airport: I. Idea IV.Hutch ( ) ( ) II. Airtel V. RIM ( ) ( ) III. BSNL VI. Tata Indicom ( ) ( )
QUESTIONNAIRES
NAME:. PHONE NO. ADDRESS: MOBILE NO.: ...
Q.1: Which brand's service is faster: I. Idea IV. Hutch ( ) ( ) II. Airtel V. RIM ( ) ( ) III. BSNL VI. Tata Indicom ( ) ( )
Q.2: Which brand's connection you are using: I. Idea IV.Hutch ( ) ( ) II. Airtel V. RIM ( ) ( ) III. BSNL VI. Tata Indicom ( ) ( )
Q.3: Which type of connection you are using: I. Postpaid Q.4: Is your bill accurate: I. Yes ( ) II. No ( ) ( ) II. Prepaid ( )
Q.5: Have you any problem for the delay in network: I. Yes ( ) II. No ( )

Marketing Effectiveness of Reliance Communication Ltd.

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Marketing Effectiveness of Reliance Communication Ltd.

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A PROJECT REPORT ON SUMMER TRAINING MARKETING OF 3G RELIANCE TELEMEDIA SERVICES

KHANDELWAL COLLEGE OF MANAGEMENT SCIENCE & TECHNOLOGY BAREILLY (U.P.)

S.No 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Dhirubhai. H. Ambanies History

Dhirubhais Dream Reliance Journey Chairmans Profile Network Area

Reliance Journey Reliance Infocomm Highlights:1999 THE DREAM 1999

PAN India network and town coverage.

Circle Service Area

Hariyana Himachal Pradesh Karnataka Kerala Madhya Pradesh Maharashtra

Mumbai Orissa Punjab Rajasthan Tamil Nadu

Kolkata U.P. (East)

Reliance communication to empower 4 lakh villages by December 2005

Rural Household DELs

High Speed Public Tele-info Centre (HPTICs)

USO Related Information

Village Public Telephone

Rural Community Phone (RCP)

Mobile Virtual Private Network (VPN)

Black & White Handsets

COLOUR HANDSET WITH CAMERA

LG RD 6000 Colour Camera Phone

Kyocera 7135 PDA Colour Phones GTRAN GCP 4020

CAMERA WATCH PHONE

PDA colour Phone

Battery Charger Handset Model

Get Started Kit

Any active Reliance Prepaid handset

Reliance ready handsets, without a pre-allotted number, which do not have a

0.4 1 1 1 1 1 0.5 0.5 3 2 2

0.5 1.5 1.5 2 2.5 2.5 0.5 0.5 3 2 2

0.5 1 1 2 2 2 0.5 0.5 3 2 2

14.25 14.25 17.25

12.99 14.25 17.25

12.99 14.25 17.25

12.99 14.25 17.25

Unlimited Talk time Pack (Post Paid)

Post Paid RIM

So get on to Reliance The most reliable wireless network in India.

Unlimited Talk time (Pack Pre Paid)

So get on to Reliance. The most reliable wireless network in India.

For Prepaid: MRP

Assumptions for chargeable calls Assumptions

Reliance India Phone (RIP) -Tariff Plans

Postpaid Tariff Plans

Plan 1500 1500 1575 Free 0.90

# Applicable for domestic calls

Installation/activation charges, enrollment fees & deposits as applicable.

*Plan *Plan *Plan

-Rs. 150 -Rs. 100

Unlimited Talk time Plans*

Kolkata & West Bengal

Monthly Rental (Rs./Month) Free Calls Units(Rs./Month)

other Networks) Unlimited Calls to Reliance Unlimited

Reliance to Reliance Call to twin

Circle) Across Unlimited Across Twin Circle 91 1.10

Deposits & Activation Charges

Calls to Reliance Phone <50 Kms 90 >50 Kms 30

Calls to Fixed Phones <50 Kms 90 >50 Kms 30

Calls to Mobiles <50 Kms 60 >50 Kms 30

International Long distance Calls

Off Peak Timings (For ILD Calls)

For RIM & R Connect Card

POSTPAID CONTRACT CONNECTION

Plan Plan *Plan