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Contents
Campaign Details
In-Store Communication
Rewards Website/Reporting Tool Project Cost Proposed Timelines
Target Audience
Promo Mechanics
Customer enters IMEI No. on micro site through live Samsung Tab In-Store
Reward Booklet
Reward Booklet to be placed near the handsets to entice the customers Reward booklet to showcase 3 Reward Options for each bracket with perceived value and representative images
Promo Card
Samsung Promo Card will be a scratch card that will have a unique identity code (UID). This customer will have to enter this UID No. to the Website at the time of registration Promo Card will also have information about : UID No. Campaign Duration Promo Code Website Address Terms & Conditions Register Procedure
Customer enters IMEI No. on the pack on a campaign Website through a live Samsung Tab, placed inside the store IMEI No. is verified Customer is offered Reward Options ,depending upon the handset value. (Slabs shared later on) Customer chooses the Reward Intimation about Reward Fulfillment goes to him by e-mail. Request is generated and Customer is intimated about the delivery timelines by snapdeal.com
Contents
Campaign Details
In-Store Communication
Rewards Website/Reporting Tool Project Cost Proposed Timelines
In-Store Communication
List Of Elements
Contents
Campaign Details
InStore Communication
Rewards Website/Reporting Tool Project Cost Proposed Timelines
Rewards
There will be 3 categories of rewards
Instant Gratification Reward delivery to be fulfilled by e-commerce website in next x-days Weekly Prize/Bumper Prize to be chosen by Lucky Draw. Winners to be declared on the Micro site
BUMPER PRIZE
Reward Bracket
Mobile Category Price Slab Reward Options Philips Headset Strontium 2GB Micro SD Card Stainless Steel Clock High LED Torch and Swiss Knife Pack Strontium 4GB Micro SD Card (Class 4) Amzer Micro USB Retractable Data Cable Strontium Bold 8GB Pen Drive Logitech USB Speakers Joe Black Sunglasses Benetton Wrist Watch Hamburger Speakers Beverly Hills Polo Club Wrist Watch Strontium 4GB TNT Pen Drive (Black) + 2GB Micro SD Card Bluetooth Handset LED Wrist Watch Reebok Sports Bag Genius Rear Band Headset
Upto 8000
200
8000-12000
300
12000-18000
500
600
Category 1
Options
Philips Headset
Category 2
Options
High LED Torch and Swiss Knife Pack Strontium 4GB MicroSD Card (Class 4) Amzer Micro Usb Retractable Data Cable
Category 3
Reward Price
500
Options Strontium Bold 8GB Pen Drive Logitech USB Speakers Joe Black Sunglasses Benetton Wrist Watch
Category 4
Category 4 contd.
Options Car Vaccum Cleaner Reebok Duffle Bag LED Watches Genius Rear Band Headset
Up-sell Gratification
Mobile Category Weekly Draw Bumper Prize
Upto 8000
1 entry
1 entry
8000-12000
12000-18000 18000 and above
2 entries
3 entries 4 entries
2 entries
3 entires 4 entries
Customer who buys handset in the last week of the campaign will have 4 entries in the last weekly draw. This increases his chances of winning in the last week.
Weekly Prize
Samsung Tab
Bumper Prize
2 Nights and 3 Days Trip to Singapore / Malaysia
Contents
Campaign Details
In-Store Communication
Rewards Website/ Reporting Tool Project Cost Proposed Timelines
Thanks for Providing the IMEI number of your Phone. Please Log in using your User Id and Password User Name
Password
* Please register with your Mobile connection number as the User Name . * Please use your first name as the Password
Welcome Varun
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Helpdesk
Thank you for choosing Samsung Mobile phone. After registering to this Promotional Scheme you are entitled for a surprise gift as per your purchase with us. Also you have been registered for a Weekly and a Bumper Draw. For more details please visit the About the Program details below or please get in touch with our representative at the store. Please update your Profile on the next Page
Sonam Kumar Delhi Bharat Saxena Mumbai Laxman Iyyar Kerala Kim Sing Song Shillong Roopal Kalia Pune Shankar Bangalore Raman Kathuria Noida
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Pin Code
E-mail Id
IMEI Number
Date of Purchase
Already Occupied
Submit
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Helpdesk
Thank You for sharing the Pin Code E-mail Id Details. The information has been saved.
OK
IMEI Number
Date of Purchase
Already Occupied
Submit
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Helpdesk
Upto Rs. 8000 Rs. 8000 12000 Rs. 12000 18000 Above Rs. 18000
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Helpdesk
Select your Gift from the options. Please Tick in front of the gift you wish to select
Hamburger Speakers
Send Request
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Helpdesk
Select your Gift from the options. Please Tick in front of the gift you wish to select
Select the Purchase Slab Congratulations! We have received your request for Sandisk Cruzer 4 GB Pen Drive. The product will- be shipped to your address in 10-12 working days. Rs. 8000 12000 The confirmation e-mail has been sent to your E-mail ID. Also you have been registered for a Weekly and Bumper Draw with 3 entries which increases your probability of winning the scheme. To view the Terms and Conditions click on continue. Continue >>
Zebronic 2.0 Multimedia Speakers SanDisk Cruiser 4 GB Pen - Drive I Ball Sleeve Laptop Bag (12.1 inches)
TERMS AND CONDITIONS The Scheme/ Offer is Promotional Scheme for the customers of Samsung India in the selected options. Please Tick in front of the gift you wish to select Select your Gift from the Samsung Smart Phone Caf Period of this offer is from 1st Feb, 2012 till 1st April, 2012 only Select the Purchase Slab scheme are only for the customers who will register The rewards under this themselves 12000 at the Samsung Outlet or through the SMS. The Scheme Rs. 8000 - online specifically applies on the Samsung Mobile purchasers from Samsung Smart Phone Caf The Customer has to Register themselves online with the Unique IMEI Code of the purchased Mobile Handset or through the unique code from the Scratch Card sent to xxxxxx The rewards under this scheme is the third party liability and procurement and distribution will be solely managed by Snapdeal.com Samsung India nor Wizcraft International Entertainment Pvt. Ltd is not liable Ball Sleeve Laptop Bag for anyZebronicexpense, cost, damage,SanDisk Cruiser 4suffered by Iany recipient for loss, 2.0 Multimedia injury etc. GB Speakers Pen - Drive (12.1 inches) availing the offer I Agree with all terms and conditions mentioned above Send Request
Home Update Profile Rewards & Gifts Helpdesk
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Helpdesk
Please contact us on 011 84758437 for any Scheme assistance OR Please contact us through Web Assistance
Welcome Samsung
SALES DASHBOARD
Sales Dashboard
Welcome to the Samsung Republic of Rewards
Rewards Status
Welcome Samsung
SALES DASHBOARD
Sales Dashboard
Welcome to the Samsung Republic of Rewards
Rewards Status
Insights
450 400 350 300 250 200 150 North 100 East 50 South 0 West
Sales
Welcome Samsung
SALES DASHBOARD
Sales Dashboard
Welcome to the Samsung Republic of Rewards
Rewards Status
Handset Sales
350 300 250 200 150 100 50 0 Upto 8000 Upto 8000 Upto 8000 Upto 8000 18000 & above 18000 & above 18000 & above 18000 & above Upto 8000
To
7.2.2012
3.2.2012
4.2.2012 North
6.2.2012
7.2.2012
8000-12000
8000-12000
8000-12000
8000-12000
8000-12000
12000-18000
12000-18000
12000-18000
12000-18000
12000-18000
Welcome Samsung
SALES DASHBOARD
Sales Dashboard
Welcome to the Samsung Republic of Rewards
Rewards Status
Insights
350 300 Handset Sale
250
200 150 100 50 0
To
7.2.2012
3.2.2012
4.2.2012
5.2.2012
6.2.2012
7.2.2012
Upto 8000
Upto 8000
Upto 8000
Upto 8000
8000-12000
Upto 8000
12000-18000
8000-12000
12000-18000
8000-12000
12000-18000
8000-12000
12000-18000
12000-18000
8000-12000
Welcome Samsung
SALES DASHBOARD
Sales Dashboard
Welcome to the Samsung Republic of Rewards
Rewards Status
Zone North City Delhi Store Name Star Mobitel Sales Weekly Sales Week Wise Sales Week 3
6 6 5 5 4
STAR MOBITEL
14 12 10 10 Total Sales 9 8 7 4 4 2 0 Upto 8000 8000-12000 12000-18000 18000 and above 3 13
8
6
Week 3 - Sales
6
Week 1 7 9 3 4
Week 2 8 10 4 5
Week 3 6 13 5 6
5 13
Welcome Samsung
WINNERS
Sales Dashboard
Welcome to the Samsung Republic of Rewards
Reward Status
Zone wise
Contents
Campaign Details
In-Store Communication
Rewards Website/Reporting Tool Project Cost Proposed Timelines
Indicative Costing
Services Rendered By Services Rendered To Event Name Event Owner, Designation E-Mail of the Owner Phone Number of Contact Address of Correspondence Wizcraft International Entertainment Pvt. Ltd. Samsung India Samsung Consumer Promotion Varun Monga varun.monga@wizcraftworld.com 9711319005 Date of Estimate Project Type Venue Name City Name Project Date DD 19 MM 1 Year 2012 Promotional Campaign PAN India PAN India
S.No 1 Family Day Event a b c d e Total Cost 2 3 a Net event Cost (INR) a b c 4 a
Elements As per Annexure As per Annexure As per Annexure As per Annexure As per Annexure
Particulars Gift procurement incl. dispatch cost Program Management Cost Website Cost Merchandising Production Cost Backend - Response center
Unit
Agency Fee Service Tax Government Education Cess Secondary Education Cess Grand Total Costs(INR) 10.00% 2% 1%
Contents
Campaign Details
In-Store Communication
Rewards Website/Reporting Tool Project Cost Proposed Timelines
Proposed Timelines
GNATT CHART
24/Jan 31/Jan
1/Feb 2/Feb 19/Jan 20/Jan 21/Jan 22/Jan 23/Jan 25/Jan 26/Jan 27/Jan 28/Jan 29/Jan 30/Jan 3/Feb
S.No Tasks 1 Process and Program Structure 1.1 Process Approval 2 Rewards Ideation 2.1 Reward finalization and approvals 2.2 Tie up with the Vendor/ Service Provider
Week 2 Week 3 Mo We Mo We Status Thu Fri Sat Sun n Tue d Thu Fri Sat Sun n Tue d Thu Fri
Week 1
Government Holiday
Weekly Off
4 Webtool 4.1 Design Approval as per the structure shared 4.2 Production and development of the Webtool 5 5.1 5.2 5.3 In Store merchandise Designing Approavls Production and Dispatch of the VM
Weekly Off
Thank You