1

ACKNOWLEDGEMENT
People around me are always important to fulfil any task under taken by any person. As such many people have helped me in preparing this report in the course of time , to whom I wish to express my appreciation and gratitude. First and foremost, I would like to extend my healthy respect and gratitude to the top level management of IIPM NEW DELHI who have thought about including the project in our course of MBA. preparation of this report by me I feel great pleasure because it gives meextensive practical knowledge in my career. I have attended the information about the sales of antibiotics through this project. I express my deep sense of my gratitude to my company for valuable guidance during my project work ..I am thankful to MR. SYED MOHAMMED SAYEED (Regional manager at Ranbaxy laboratories ltd. In indore ) and MR. BALARAM DUBEY ( MARKETING MANAGER OF INDORE ) for valuable inspiration and guidance provided me through out course of this project. Last but not least i would like to acknowledge the chemist and doctors who are the primary source of collected information and data. Without their help and generous contribution , i would not have been able to do this project work perfectly . i like to thank them for their kind cooperation .

EXECUTIVE SUMMARY
The project is entirely nourished by the careful supervision of MR. SAYED MOHAMMED SAYEED REGIONAL MANAGER IN RANBAXY PVT. LTD. INDIA AND MR. BALRAM DUBEY MARKETING MANAGER OF INDORE without their guidance this project report would not be promoted this report as a successful one. Solve queries and guided me in the best possible way to complete this project work. MR. S.M. SAYEED REGIONAL MANAGER AT RANBAXY LABORATORIES LTD. IN INDORE. working as a state head of M.P. and CHHATTISGARH with a team of four manager and 27 medical representative reports to him.

DECLARATION This is certify that summer training report entitled RANBAXY LAB. LTD. INDORE which is submitted by us in partial fulfillment of the requirement for the award degree M.B.A at I.S.B.E (I.I.P.M.) compromises only my original work and due acknowledgement has been made in text . Submitted by GAURAV GURJAR ID. NO- D1012SSISBE-B10158(IND-7A-IA-1157)

E-mail- gauravgurjar1989@gmail.com

INDUSTRY PROFILE
The Indian Pharmaceutical Industry today is in the front rank of Indias science-based industries with wide ranging capabilities in the complex field of drug manufacture and technology. A highly organized sector, the Indian Pharma Industry is estimated to be worth $ 4.5 billion, growing at about 8 to 9 percent annually. It ranks very high in the third world, in terms of technology, quality andrange of medicines manufactured. From simple headache pills to sophisticatedantibiotics and complex cardiac compounds, almost every type of medicine is nowmade indigenously.Playing a key role in promoting and sustaining development in the vital field ofmedicines, Indian Pharma Industry boasts of quality producers and many unitsapproved by regulatory authorities in USA and UK. International companiesassociated with this sector have stimulated, assisted and spearheaded this dynamic.development in the past 53 years and helped to put India on the pharmaceutical map of the world. The Indian Pharmaceutical sector is highly fragmented with more than 20,000registered units. It has expanded drastically in the last two decades. The leading250 pharmaceutical companies control 70% of the market with market leaderholding nearly 7% of the market share. It is an extremely fragmented market withsevere price competition and government price control. The pharmaceutical industry in India meets around 70% of the country's demandor bulk drugs, drug intermediates, pharmaceutical formulations, chemicals,tablets, capsules, orals and injectibles. There are about 250 large units and about8000 Small Scale Units, which form the core of the pharmaceutical industry inIndia (including 5 Central Public Sector Units). These units produce the completerange of pharmaceutical formulations, i.e., medicines ready for consumption bypatients and about 350 bulk drugs, i.e., chemicals having therapeutic value andused for production of pharmaceutical formulations. Following the de-licensing of the pharmaceutical industry, industrial licensing formost of the drugs and pharmaceutical products has been done away with. Manufacturers are free to produce any drug duly approved by the Drug Control Authority. Technologically strong and totally self-reliant, the pharmaceutical industry in India has low costs of production, low R&D costs, innovative

scientificmanpower, strength of national laboratories and an increasing balance of trade. The Pharmaceutical Industry, with its rich scientific talents and research capabilities, supported by Intellectual Property Protection regime is well set to take on the international market. The future of Indian pharmaceutical sector looks extremely positive. Indian pharma companies are vying for the branded generic drug space to register their global presence. Several Indian pharmaceutical companies have acquired companies in the US and Europe and many others are raising funds to do so.for example, Ranbaxy acquired Romania's Terapia, Ethimed NV of Belgium and GSK's generic business Allen SpA in Italy. Dr Reddy's acquired German genericdrug maker Betapharm. Companies like Glenmark Pharma, Lupin, Aurobindo and Jubilant Organosys are on the lookout for lucrative acquisitions .

COMPANY PROFILE
Ranbaxy Laboratories Limited, India's largest pharmaceutical company, is an integrated, research based, international pharmaceutical company, producing a wide range of quality, affordable generic medicines, trusted by healthcare professionals and patients across geographies. Ranked 8th amongst the global generic pharmaceutical companies, Ranbaxy today has a presence in 23 of the top 25 pharmaceutical markets of the world. The Company has a global footprint in 49 countries, world-class manufacturing facilities in 11 countries and serves customers in over 125 countries. In June 2008, Ranbaxy entered into an alliance with one of the largest Japanese innovator companies, Daiichi Sankyo Company Ltd., to create an innovator and generic pharmaceutical powerhouse. The combined entity now ranks among the top 15 pharmaceutical companies, globally. The transformational deal will place Ranbaxy in a higher growth trajectory and it will emerge stronger in terms of its global reach and in its capabilities in drug development and manufacturing.

COMPANY HISTORY
Ranbaxy Laboratories Ltd. is the largest pharmaceutical company in India, and one of the world's top 100 pharmaceutical companies. Long a specialist in the preparation of generic drugs, Ranbaxy is also one of the world's top 10 in that pharmaceutical category as well. Yet, with India's agreement to apply internationalpatent law at the beginning of 2005, Ranbaxy has begun converting itself into afull-fledged research-based pharmaceutical company. A major part of this efforthas been the establishment of the company's own research and development center, which has enabled the company to begin to enter the new chemical entities. (NCE). In the mid-2000s, the company had a number of NCEs in progress.Ranbaxy is a truly global operation, producing its pharmaceutical preparations inmanufacturing facilities in seven countries, supported by sales and marketingsubsidiaries in 44 countries, reaching more than 100 countries throughout theworld. The United States, which alone accounts for nearly half of allpharmaceutical sales in the world, is the company's largest international market,representing more than 40 percent of group sales. The company is also a leadinggenerics producer in the United Kingdom and Germany and elsewhere in Europe.European sales added 16 percent to the company's sales in 2004. Ranbaxy's othermajor markets include Brazil, Russia, and China, as well as India, which togetheradded 26 percent to the group's sales. Ranbaxy posted revenues of $1.18 billion in2004. The company, which remains controlled and led by the founding Singhfamily, is listed on the National Stock Exchange of India in Mumbai.

MISSION AND VISION STATEMENT OF RANBAXY LAB.

MISSION:
To become a research based international pharmaceutical company.

VISION:
Achieving customer satisfaction is fundamental to our business. Provide product and service of the highest quality. Practice dignity and equity in relationship and provide opportunity for people to realize their potential. Manage our operation with high concern for strategy and environment. Be a responsible corporate citizen Achieve significant business in proprietary prescription product by 2012 a strong presence in developed market.

ASPIRATIONS 2012:
Aspire to be a $5bn company. Become a top global generic player. Significant income from proprietary produc

Strategy
Ranbaxy is focused on increasing the momentum in the generics business in its . key markets through organic and inorganic growth routes. Growth is well spread. across geographies with focus on emerging markets The Company continues to evaluate acquisition opportunities in India, emerging and developed markets to strengthen its business and competitiveness

Financials Ranbaxy was incorporated in 1961 and went public in 1973. For the year 2008, theCompany recorded Global Sales of US $ 1,682 Mn, reflecting a growth of 4%.The Company has a balanced mix of revenues from emerging and developed markets that contribute 54% and 39% respectively. In 2008, North America, the Company's largest market contributed sales of US $ 449 Mn, followed by Europe garnering US $ 330 Mn. Business in Asia is going strong with India clocking salesof around US $ 300 Mn with market leadership in several business segments, backed by strong brand-building skills.

10

R&D Ranbaxy views its R&D capabilities as a vital component of its business strategy that will provide a sustainable, long-term competitive advantage. The Company has a pool of over 1,200 scientists engaged in path-breaking research. Ranbaxy is among the few Indian pharmaceutical companies in India to have started its research program in the late 70's, in support of its global ambitions. A first-of-its-kind world class R&D centre was commissioned in 1994. Today, the Company's multi-disciplinary R&D centre at Gurgaon, in India, houses dedicated facilities for generics research and innovative research. The robust R&D environment for both drug discovery and development reflects the Company's commitment to be a leader in the generics space offering value added formulations based on its New Chemical Entity (NCE) research capabilities. The new drug research areas at Ranbaxy include anti-infectives, inflammatory / respiratory, metabolic diseases, oncology, urology and anti-malaria therapies. The Company has signed collaborative research programs with GSK and Merck

11

ABOUT THE PROJECT SURVEY

SURVEY ON MEDICAL TO MEDICAL ABOUT THE CEPHALOSPORINs CLASS ANTIBIOTICs AND ABOUT THE RANK NO. ANTIBIOTIC IN DIFFERENT TERRITORIES OF INDORE.

1. What are the prescription of Doctors for Cephalosporins class antibiotic.? 2. Which are the brand preferred by Dr. ? 3. Which antibiotic is rank no. one in prescription. ?

12

ANTIBIOTIC.INTRODUCTIONAntibiotics are among the most frequently prescribed medications in modern medicine. Antibiotics cure disease by killing or injuring bacteria. The first antibiotic was penicillin, discovered accidentally from a mold culture. Today, over 100 different antibiotics are available to doctors to cure minor discomforts as well as life-threatening infections. Although antibiotics are useful in a wide variety of infections, it is important to realize that antibiotics only treat bacterial infections. Antibiotics are useless against viral infections (for example, the common cold) and fungal infections. Your doctor can best determine if an antibiotic is right for your condition.

Different Types of Antibiotics Of the 100 plus antibiotic substances produced naturally or synthetically, very few have been proven safe and effective. The commonly used antibiotic types are:

Penicillins Cephalosporins Aminoglycosides Macrolides Sulfonamides Fluoroquinolones Tetracyclines Polypeptides

13

TERRITORY 1ST.
GEETABHAVAN + PALASIYA.
1. a. b. c.

Shubhi Medicose .
Cephalosporins- cefixime, cefpodoxime Brand name zifi , cepodem. Rank no. 1 antibiotic. - cefixime (Cephalosporins)

Contact detail - Mr. satish godha. Near b.m. mittal hospital , Geetabhavan indore Phone no.- 0731-4066220

2.Sangeeta medicose a. Cephalosporins- cefixime , cefdinir, ceftriaxone , cefpodoxime, cefazolin b. Brand name - zifi, monocef, omnicef,kefzol c. Rank no. 1 antibiotic - cefixime (Cephalosporins)
Contact detail- mr. surendra verma Opp. Of geetabhavan hospital , Geetabhavan indore. Phone no. 0731-2494657

3.Oujha medical agency

a. Cephalosporins- ceftriaxone b. Brand name- oframax c. Rank no. 1 antibiotic.- ceftriaxone (Cephalosporins) Contact detail- Mr. rajesh oujha Geetabhavan hospital, Geetabhavan, indore.

14

4.Gupta medicose
a. Cephalosporins- cefixime b. Brand name - zifi c. Rank No. 1 antibiotic. ciprofloxacin (fluoroquinolones) Contact detail- Mr. ramesh gupta Shop no. 1, geetabhavan mandir, Geetabhavan, indore Phone no.- 0731-2493967

5. Shri raj medical agency

a. Cephalosporins- cefixime b. Brand name- mahacef, zifi c. Rank no. 1 antibiotic.- cefixime (Cephalosporins)
Contact detail- Mr. pavan agrawal Aayushi-7, rajgardh kothi, Geetabhavan , Indore Phone no.-0731-2494123

6. Medicure chemist
a. Cephalosporins- ceftriaxone , cefixime b. Brand name- oframax, zifi, mahacef c. Rank no. antibiotic.- ceftriaxone (Cephalosporins) Contact Mr. mehboob Mayank hospital , palasiya, indore. Phone no.- 0731-3267416

15

7. shifa chemist. a. Cephalosporins- cefixime b. Brand name- zifi c. Rank no. 1 antibiotic.- Amoxicillin (Penicillins) Contact Mr. zohar ali i.k.d.c. building (opp. Greater kailash nurshing home), 2/2 old palasiya , indore phone no. 0731- 2560441

8. Biyani medicose a. Cephalosporins- cefixime b. Brand name- zifi, mahacef c. Rank no. 1 antibiotic.- Azithromycin (Macrolides) Contact- Mr. biyani Basement -12, bansi plaza , m.g. road , palasiya, indore Phone no.- 9893265552

9. New city chemist

a. Cephalosporins- cefixime b. Brand name- zifi c. Rank no. 1 antibiotic.- ciprofloxacin (Fluoroquinolones)
Contact.- Mr. zaved khan 589, m.g. road , palasiya , indore Phone no.- 9074221128

16

10. Shri giriraj medical and general stores

a. Cephalosporins- cefixime b. Brand name- zifi, zini c. Rank no. 1 antibiotic- ciprofloxacin (Fluoroquinolones)
Contact- Mr. alok maheshwari u.g. 4, morya arcad, old palasiya, indore phone no.- 0731- 2560844

11. Faith and hope medical

a. Cephalosporins- cefixime b. Brand name- phaxin c. Rank no.1 antibiotic.- azithromycin (Macrolides)
Contact- Mr. prashant Mehta Morya arcad , old palasiya , indore. Phone no.- 0731- 2560191

12. Vinay medical and general store a. Cephalosporins- cefixime, cefpodoxime, b. Brand name- zifi, cepodem c. Rank no.1 antibiotic.- cefixime (Cephalosporins) Contact- vinay dubey G-5, Alankar , Geetabhavan , Indore. Phone no.- 0731-5067012

17
4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 cefixime ceprofloxacin ceftriaxone azithromycin amoxicillin

Graph of Antibiotics that are using in first territory

18

TERRITORY 2ND
SAPNA SANGEETA + KHATIWALA TANK.
1. Sonal medical store a. Cephalosporins- cefixime , ceftriaxone. b. Brand name.- zifi,oframax. c. Rank no. 1 antibiotic cefixime (Cephalosporins) Contact.- Mr. satish arora
2, tower chauraha, sapna sangeeta main road, indore Phone no.- 0731- 5082141

2. Madhuram medicose
a. Cephalosporins- NO b. Brand namec. Rank no. 1 antibiotic.- azithromycin (Macrolides) Contact- Pradeep soni Sapna sangeeta main raod , indore Phone no.- 0731-4024646

3. Saurabh medicose and general store

a. Cephalosporins- cefixime, cefpodoxime b. Brand name- hifen, cepodem, zifi c. Rank no. 1 antibiotic.- cefixime (Cephalosporin) Contact- vipin sharma 1-A- udayshri tower, new agrawal nagar, sapna sangeeta main road ,indore Phone no.- *

19

4. Radhaswami medical
a. Cephalosporin- cefradine, cefadroxil, cefalexine b. Brand name- cefradine, ultracef, velosef c. Rank no. 1 antibiotic- amoxicillin (Penicillins) Contact- Mr. Gaurav Beside of Sapna sangeeta, indore Phone no.- 0731- 4078480

5. Sanjari medical store

a. Cephalosporin- cefixime cefdinir b. Brand name zifi, cefdiel c. Rank no. antibiotic.- azithromycin (Macrolides) Contact- Vikash trivedi Beside the sapna sangeeta , Indore

6. Vishvkarma medical store

a. Cephalosporins- cefpodoxime, cefixime, cefuroxime b. Brand name-ceftum, cefi, c. Rank no. antibiotic.- cefixime (Cephalosporins) Contact- Mr. 87, sapna sangeeta main road, indore Phone no.- 0731-5094186

7. Bharat chemist
a. Cephalosporins- cefixime, ceftriaxone b. Brand name-zifi, oframax c. Rank no. 1 antibiotic-cefixime (Cephalosporins) Contact- Ashish nagar, phone no.- 0731- 5096948 Agrawal nagar , sapna sangeeta main road, indore,

20

8. Sushma midicose
a. Cephalosporins- cefixime b. Brand name- zifi, hifen c. Rank no. 1 antibiotic- cefixime (Cephalosporins) Contact- Mr. rupesh jaiswal 4, gundeep apartment, khatiwala tank, indore Phone no.- 0731- 2762944

9. Gaur medical store

a. Cephalosporins- cefpodoxime b. Brand name- cepodem c. Rank no. 1 antibiotic- ciprofloxacin (Fluoroquinolones) Contact- Amit gaur 604 , khatiwala tank , indore Phone no.- 9993132150

10.. Seva medical a. Cephalosporins- cefixime b. Brand name zifi c. Rank no. 1 antibiotic- ciprofloxacin (Fluoroquinolones) Contact- Mr. amiruddin sefi 231- khatiwala tank , Indore Phone no.- 0731-4092723

21

Graph of antibiotics that are using in this territory 2nd

0 cefixime azithromycin ceprofloxacin amoxicillin

22

TERRITORY 3RD
RAJMOHALLA
1. Nidhi medocose a. Cephalosporins- cefpodoxime b. Brand name- cepodem, macpod c. Rank no.1 antibiotic- levofloxacin ( Fluoroqinolones) Contact-Mr. jeetendra 177/25 veshnav stadium , Rajmohalla, Indore Phone no.-9827663119

2. Navkar medical store

a. Cephalosporins- No b. Brand namec. Rank no. 1 antibiotic- Levofloxacin (Fluoroquinolones) Contact- Mr. Arpit jain 257, jawahar marg, rajmohalla, Indore

3. Popsons medicose
a. Cephalosporins- cefuroxime b. Brand name- ceftum c. Rank no. antibiotic- cefuroxime (Cephalosporins) Contact- Mr.257, jawahar marg, rajmohalla , Indore Phone no.- 0731-2419271

23

4. Burhani medical store

a. Cephalosporins- cefixime b. Brand name- zifi c. Rank no. 1 antibiotic.- levofloxacin (Fluoroquinolones) Contact- Mr. Musthfa sefi 176, jawahar marg, Rajmohalla ,Indore Phone no.- 0731- 2340322

5. Neha medicose
a. Cephalosporins- cefpodoxime b. Brand name- pecef c. Rank no. antibiotic.- amoxicillin (Penicillins) Contact Mr. anish jaju 218, Kohinoor tower, rajmohalla, indore Phone no.- 9425056162

6. Sujal chemist and druggist

a. Cephalosporins- cefpodoxime b. Brand name- cepodem c. Rank no.1 antibiotic- amoxicillin (Penicillins) Contact- Mr. Avinash jain 6/1 , north rajmohalla , Indore Phone no.- 0731-2416354

7. Khandelwal druggist and chemist

a. Cephalosporins- cefixime, ceftriaxone b. Brand name- zifi , oframax c. Rank no.1 antibiotic.- amoxicillin (Penicillins) Contact- saurabh khandelwal- phone- 0731-2341970 209/15, rajmohalla, indore.

24

8. Charu medical and cosmetic

a. Cephalosporins- cefixime b. Brand name- zifi c. Rank no.1 antibiotic.- ciprofloxacin (Fluoroquinolones) Contact- Mr. Arjun paliwal 278, jawahar marg, rajmahal complex, Rajmohalla, Indore. Phone no.-0731-2618272

9. Rama medical store

a. Cephalosporins- cefixime b. Brand name- zifi c. Rank no. 1 antibiotic.- amoxicillin (Penicillins) Contact- Mr. Sandeep avasthi 237, jawahar marg main road, rajmohalla, Indore. Phone no.- 9009014317.

10.

Gajab chemist

a. Cephalosporins- cefixime, b. Brand name- zifi, cefi c. Rank no.1 antibiotic.- cefixime (Cephalosporins) Contact- Mr. Narayan pamanani 5/6, north rajmohalla, Indore. Phone no.- 9826068822

25

11. Palak chemist

a. Cephalosporins- cefpodoxime, cefixime,

b. Brand name- zifi, zepod, cepodem c. Rank no.1 antibiotic- cefixime (Cephalosporins) Contact- Mr. Deelip soni 135, janta colony , rajmohalla , indore. Phone no.- 9826940206

Graph of antibiotics that are using in this territory 3rd

4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 cefixime ciprofloxacin amoxicillin levofloxacin cefuroxime

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TERRITORY 4TH
MHOW NAKA + SUBHASH MARG + JUNA RISALA
1. Osho medical store a. Cephalosporins- cefixime b. Brand name- zifi c. Rank no. 1 antibiotic.- azithromycin (Macrolides)
Contact- Mr. Vijay shriwastav 8, Near taran pushkar , mhow naka, indore. Phone no.- 9425955351

2. Sheepad chemist.
a. Cephalosporins- cefpodoxime b. Brand name- cepodem c. Rank no.1 antibiotic.- levofloxacin (Fluoroquinolones) Contact- Mr. Pankaj jain 1-A-sheepad hospital, swastika nagar, mhow naka indore Phone no.- 0731-2780148

3. Ravishankar chemist
a. Cephalosporins- cefixime b. Brand name- hifen, zifi, mahacef c. Rank. No.1 antibiotic.- azithromycin (Macrolides) Contact- Mr. Ritesh najwani 106, subhash marg, indore. Phone no.9926044442

27

4. Regal chemist a. Cephalosporins-cefixime, cefuroxime b. Brand name- ceftum,pecef, zifi

c. Rank no.1 antibiotic.- cefixime (Cephalosporins) Contact- Mr. Abhishek 132 subhas marg, Indore, Phone no.- 9826157359

5. Apna medicose
a. Cephalosporins- cefixime, cefpodoxime b. Brand name- hifen, zifi, zepod, monocef c. Rank no.1 antibiotic- ofloxacin (Fluoroquinolones) Contact Mr. Basharat 131, subhash marg , indore. Phone no.- 9826878397

6. Sumera medicose.
a. Cephalosporins- cefixime, cefadroxil, cefpodoxime b. Brand name- cefadur, zifi, opox, lacef. c. Rank no.1 antibiotic.- levofloxacin (Fluoroquinolones) Contact- Mo. Sami 133/1, subhas marg, indore. Phone no.- 9827261692

28

7. Munna medicose a. Cephalosporins- cefixime, cefuroxime b. Brand name- zifi, ceftum c. Rank no.1 antibiotic.- cefixime (Cephalosporins)
Contact- Mr. Naim 143, subhash marg, indore Phone no.- 0731- 2459144

8. Aman medicose and cosmetic.

a. Cephalosporins- cefixime, cefpodoxime b. Brand name- zifi, cepodem,monocef c. Rank no.1 antibiotic- cefixime (Cephalosporins) Contact Mr. Imaran 143/2, near of chand tara dawakhana, subhash marg, indore Phone no.- 9826496768

9. Satya medicose.
a. Cephalosporins- cefixime b. Brand name- zifi c. Rank no.1 antibiotic.- amoxicillin (Penicillins) Contact- Mr. Vimal khandelwal 153 , subhash marg. ,indore Phone no.-9826035557

29

10.

Tulsi chemist
a. Cephalosporins- cefixime, cefodroxil b. Brand name- zifi, cefadur c. Rank no.1 antibiotic.- ciprofloxacin( Fluoroquinolones) Contact- Mr. Vijay belani New 56, emli bazaar chauraha , subhash marg, indore. Phone no.- 9826140073

11.

Annapurna medical store

a. Cephalosporins- cefixime, cefpodoxime b. Brand name- zifi, cepodem, monocef c. Rank no.1 antibiotic.- cefixime (Cephalosporins) Contact- Mr. Mahesh lanwani 15, subhash marg, Indore Phone no.- 0731- 2431973

12.

Ekta medical store

a. Cephalosporins- cefixime, cefdinir, b. Brand name.- zifi, cefdiel c. Rank no.1 antibiotic.- cefixime (Cephalosporins) Contact- Mr. 175/2, juna risala , indore

30

13.

New pakiza medical store.

a. Cephalosporins- cefixime, cefuroxime b. Brand name- zifi, mahacef, ceftum. c. Rank no.1 antibiotic.- cefixime (Cephalosporins) Contact- Mr. Mashood khan 6/2, juna risala, indore. Phone no.- 9752353788

Graph of antibiotics that are using in this territory- 4th

7 6 5 4 3 2 1 0 cefixime ciprofloxacin amoxicillin levofloxacin ofloxacin azithromycin

31

TERRITORY 5TH
SARVHARA NAGAR + SUBHAS NAGAR + PARDESHIPURA
1. Mamta medical and chemist a. Cephalosporins- cefadroxil b. Brand name- cefadril, cefadur c. Rank no. 1 antibiotic.- levofloxacine (fluoroquinolones)
Contact- Mr Vishnu chokes 1/1 , opposite of tin puliya police chowki , sarvhara nagar, indore Phone no.- 9424910477

2. Sneh chemist a. Cephalosporins- cefixime b. Brand name- zifi, hifen c. Rank no.1 antibiotic.- cefixime (cephalosporins)
Contact- Mr. Anand jain C-4, subhas nagar, Indore Phone no.- 9406883109

3. Agrawal medical and general store

a. Cephalosporins- cefixime b. Brand name- zifi, hifen c. Rank no.1 antibiotic- ofloxacin (Fluoroquinolones) Contact- Mr. Deepak agrawal Pardeshipura chauraha, indore Phone no.- 0731- 2435016

32

4. Kapil medicose a. Cephalosporins- cefixime, cefpodoxime b. Brand name- zifi, cepodem, monocef c. Rank no.1 antibiotic.- cefpodoxime (cephalosporins)
Contact- Mr. Praveen chokes 9/60, pardeshipura, Indore. Phone no.- 9826040306

5. Gurudivya medicose a. Cephalosporins- cefixime, cefpodoxime, b. Brand name- cefi, zifi, cepodem c. Rank no.1 antibiotic.- Ofloxacin (Fluoroquinolones)
Contact- Mr. Sanjay agrwal 57/7, pardeshipura , Indore Phone no. 0731-4076636

6. New agrawal medical store

a. Cephalosporins- cefixime, cefadroxil, b. Brand name- zifi, hifen, cefadur c. Rank no. antibiotic- cefixime (cephalosporins) Contact- Mr. Mahesh agrawal 587, bhagatpura main road, pardeshipura ,indore Phone no.- 98933521736

33

7. New citizen medical store

a. Cephalosporins- cefpodoxime. Cefixime b. Brand name- cepodem, zifi c. Rank no.1 antibiotic- Ofloxacin ( Fluoroquinolones) Contact- Mr. Suresh chauhan 3/5, pardeshipura, indore. Phone no.- 0731- 253881

8. Malik medicose and chemist

a. Cephalosporins- cefixime b. Brand name- zifi c. Rank no.1 antibiotic.-ceprofloxacin (Fluoroquinolones) Contact- Mr. Anurag 39/1, pardeshipura, indore Phone no.- 0731- 4030415

9. Shree medical store

a. Cephalosporins- cefixime, cefpodoxime b. Brand name- monocef, zifi, cepodem c. Rank no.1 antibiotic.- cefpodoxime (cephalosporins) Contact- Mr. Balveer bralle 66, subhas nagar, indore Phone no.- 9755066427

34

10.

Kailash medicose

a. Cephalosporins- cefixime b. Brand name- taxim, zifi c. Rank no.1 antibiotic.- amoxicillin (Penicillins) Contact- Mr. Kailash singh 34/1, pardeshipura, Indore Phone no.- 9770794073

11. Archna medical store. a. Cephalosporin- cefixime b. Brand name- zifi, cefi c. Rank no.1 antibiotic- cefixime ( cephalosporins) Contact- Mr. Hemant gupta 44/1, pardeshipura, Indore. Phone no.- 9752700359

Graf of antibiotics that are using in this territory.5th

3.5 3 2.5 2 1.5 1 0.5 0 cefixime ciprofloxacin amoxicillin levofloxacin ofloxacin cefpodoxime

35

TERRITORY 6TH
VIJAY NAGAR + SUKHLIYA
1.Shree vinayak medical store

a. Cephalosporins- cefixime, cefuroxime b. Brand name- ceftum, zifi c. Rank no.1 antibiotic- cefixime ( cephalosporins)
Contact- Mr. Kailash GM-29, scheme no.54, vijay nagar, indore Phone no.- 9425077317

2. Shakun medicose

a. Cephalosporins- cefixime b. Brand name- zifi, cefi c. Rank no.1 antibiotic.- cefixime ( cephalosporins)
Contact.- Mr. Manish soni FH-449, opposite meghdoot garden, scheme no.54, indore. Phone- 0731-2577744

3. Dhruv medical
a. Cephalosporins- cefpodoxime b. Brand name- cepodem, cepodril c. Rank no.1 antibiotic- Azithromycin (Macrolides)
Contact- Mr. ashish soni FF-11, Vishnu anand apartment, vijaynagar, indore Phone- 0731- 4224220

36

4. Shree parshva medicose a. Cephalosporins- cefixime, cefuroxime b. Brand name- ceftum, zifi c. Rank no.1 antibiotic- Cefixime(cephalosporins) Contact- Mr. Manish pandit GF-18, scheme-54, vijaynagar, indore Phone- 0731-4035501

5. Shree kanhiya medicose a. Cephalosporins- cefixime b. Brand name- zifi, mahacef c. Rank no.1 antibiotic- ofloxacin (Fluoroquinolones) Contact- Mr. Manish dubey GF-19, scheme-54, vijaynagar, indore Phone- 0731- 4222491

6. Rohan chemist a. Cephalosporins- cefixime b. Brand name- zifi, taxim c. Rank no1 antibiotic- levofloxacin (fluoroquinolones) Contact- Mr. Pankaj GF-20, scheme-54, vijaynagar, indore Phone- 07312550096

37

7. Aarogya medical store a. Cephalosporins- cefixime b. Brand name- zifi c. Rank no.1 antibiotic- amoxicillin (penicillins) Contact- Mr. shelesh namdev PH-288, scheme54, vijay nagar, indore Phone- 0731-42079619

8. Maa jagdamba medical a. Cephalosporins- cefixime, cefpodoxime b. Brand name- zifi, cepodem c. Rank no.1 antibiotic- cefixime (cephalosporin) Contact- Mr. Pankaj GH-41, scheme 54, vijaynagar, indore Phone- 0731- 4278732

9.

Living chemist
a. Cephalosporins- cefixime, cefpodoxime b. Brand name- zifi, mahacef, cepodem, c. Rank no.1 antibiotic- cefixime (cephalosporins) Contact- Mr. Prashant Sharma FF-8, unique park, scheme 54, vijaynagar, indore Phone- 9981046231

38

10. Mahesh medicose a. Cephalosporins- cefixime, cefadroxile b. Brnad name- zifi, cefi, cefadur c. Rank no.1 antibiotic- levofloxacin (Fluoroquinolones)
Contact- Mr. Mahesh C.M- 2ND, Sukhliya main, indore Phone- 9926895801

11. Abhinish medical

a. Cephalosporins- cefixime b. Brand name- zifi, taxim c. Rank no.1 antibiotic- levofloxacin (Fluoroquinolones) Contact- Mr. Kailash deshai Pandit dindayal upadhay nagar, sukhliya, indore Phone- 0731- 2557991

39
6

0 cefixime amoxicillin azithromycin levofloxacin ofloxacin

Graph of antibiotics that are using in this territory-6th

40

TERRITORY 7TH
JAWAHAR MARG + MALHARGANJ + RAJWADA
1. Relief chemist
a. Cephalosporin- No b. Brand namec. Rank no.1 antibiotic.- azithromycin( Macrolides) Contact- Mr. Saurbh jain 110, jawahar marg, indore Phone- 0731-2343521

2. Ajay medical store a. Cephalosporins- cefixime b. Brand name- zifi c. Rank no.1 antibiotic- ofloxacin (Fluoroquinolones) Contact- Mr. Asvin dalal 117, jawahar marg, indore Phone- 0731- 2340855

3. Diamond medical store

a. Cephalosporins- NO b. Brand namec. Rank no.1 antibiotic azithromycin (macrolides) Contact- Mr. Musthfa 373, nihalpura corner, jawahar marg, indore Phone- 0731- 2541257

41

4. Ali medical store

a. Cephalosporins- cefixime, cefpodoxime b. Brand name- zifi, cepodem c. Rank no.1 antibiotic- ciprofloxacin (Fluoroquinolones) Contact- Mr. Ali 145, jawahar marg, indore Phone- 0731- 2439349

5. Nafees chemist and druggist

a. Cephalosporins- cefixime, cefpodoxime b. Brand name- zifi, hifen, cepodem c. Rank no.1 antibiotic- ciprofloxacin (Fluoroquinolones) Contact- Mr.-Aadil 146, jawahar marg, indore Phone- 9589858595

6. Kanhiya medical store

a. Cephalosporins- cefixime b. Brand name- zifi, cefi c. Rank no.1 antibiotic- cefixime( cephalosporins) Contact- Mr. Sanjay agrawal 129. narsingh bazaar chauraha, jawahar marg, indore Phone- 9827351506

42

7. Chirag medicose
a. Cephalosporins- cefixime b. Brand name- zifi, hifen c. Rank no.1 antibiotic.-cefixime (cephalosporins) Contact- Mr.Dharmesh 339, narsingh bazaar chauraha, jawahar marg, indore Phone- 0731-2455123

8. Atul medical store

a. Cephalosporins- cefixime, cefpodoxime b. Brand name- zifi, hifen, monocef, cepodem c. Rank no.1 antibiotic.- cefixime (cephalosporins) Contact- Mr. Sharad shah 334, jawahar marg, indore Phone- 0731- 2540866

9. Harish chemist
a. Cephalosporins- cefixime b. Barnd name- zifi c. Rank no.1 antibiotic- cefixime (cephalosporins) Contact- Mr. Dhiraj nagwani 332, narsingh bazaar chauraha, jawahar marg, indore Phone- 9964766766

43

10.

Suvidha medical store

a. Cephalosporin- cefixime, cefpodoxime b. Brand name- zifi, hifen, cepodem c. Rank no.1 antibiotic- ciprofloxacin (Fluroquinolones) Contact- Mr. Kailash Panjabi Near the malharganj thana, malhalganj, indore Phone- 9827033111

11.

Durga medical store

a. Cephalosporins- cefixime, cefuroxime b. Brand name- zifi, hifen, ceftum c. Rank no.1 antibiotic- ciprofloxacin (Fluoroquinolones) Contact- Mr. Raveendra sigh hora 291, malharganj, indore Phone- 0731- 2454154

12.

Taheri medical store

a. Cephalosporins- cefixime

b. Brand name- zifi, cepodec, c. Rank no.1 antibiotic- levofloxacin (Fluoroquinolones) Contact- Mr. Zohar ali 291, malhalganj, indore Phone- 9827660995

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13.

K.n. khanna medicose

a. Cephalosporins- cefixime, cefpodoxime b. Brand name- zifi, cefi, cepodem c. Rank no.1 antibiotic- cefixime ( cephalosporins) Contact- Mr. J.k. khanna 2, jail road, indore Phone- 0731- 2540083

Graph of antibiotics that are using in this territory -7th

6

0 cefixime ciprofloxacin azithromycin levofloxacin ofloxacin

45

Prescriptions of doctors for antibiotics

DR. NAME Dr. Ashok mandloi ADDRESS Mahaveer clinic , opposite of chankya complex, roshan singh bhandari marg, malva meel . PHONE NO. 9993102160

Dr. shelendra jain

B-194, clerk colony, indore

9425710877

Dr. Shikhar nahar

44, savindh nagar, indore

9826079764

Dr. seema gupta

Gurukripa tower, scheme54, vijay nagar, indore

9826776168

Dr. v.m. kharache

3, new anjani nagar, bamorydubey, indore

9827370070

Dr. Arun joshi

Huseni chowk, khajrana masjid, khajrana, indore

9893367022

Dr. Nitin sahu

Sneh, 8, shakti nagar, kanadiya road, indore

9826049143

Dr. Narendra kumar

486/6, sarvhara nagar, indore

9827255934

Dr. Surendra jain

1/1 , opposite of tin puliya police chowki , sarvhara nagar, indore

46 Dr. Rahul talati

4-c, subhash nagar, indore

9827034521

Dr. Bhupendra sigh sekhawat

9/60, pardeshipura, indore,

9425101323

Dr. Sudhir akole

57/7, Akole nurshing home, pardeshipura, indore

Dr. S.w. pawar

851,parthvesh hospital, redwal colony, indore

9827247085

Dr. Sandeep jain

55, near the subhas nagar bridge, indore

9826067727

Dr. Prakash kharate

64, subhash nagar main road,indore

9893037876

Dr. shadab husain

142, jawahar marg, indore

9617091883

Dr. Mahendra tilkar

EF-1, near om gurudev complex, scheme 54, vijaynagar, indore 111, RNT marg, indore

9827042243

Dr. R.g. bansal

0731- 2700588

Dr. vikram kapoor

80/4, savindh nagar, indore

0731- 2594594

Dr. Rajesh verma

77/4, savindh nagar, indore

9926502254

47 Dr. Antim bala jain

136, savindh nagar, indore

0731- 2497147

Dr. G.D. sethiya

22, savindh nagar, indore

9993563238

Dr. Ajay kothari

9, tilak nagar, indore

0731- 2490954

48

ANTIBIOTIC

DRUG NAME

BRAND NAME

CEPHALOSPORIN

CEFPODOXIME

CEFODEM GUDDCEF MONOCEF MACPOD OPOX-CV

CEFUROXIME

CEFTUM CEFA KIND

CEFIXIME

ZIFI MAHACEF TAXIM CEFI

RANK NO.1 ANTIBIOTIC ANTINITIC ACCORDING TO DOCTORS PRESCRIPTION IS CEPHALOSPORIN CLASS ANTIBIOTIC. CEFIXIME

49
40% 35% 30% 25% 20% 15% 10% 5% 0% CEFIXIME LEVOFLOXACIN AMOXICILLIN OFLOXACIN CEPROFLOXACIN

GRAPH OF ANTIBIOTIC RANK ACCORDIND TO DOCTORS PRESCRIPTIONS BY % RATIO.

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GRAPH OF ANTIBIOTICS CLASS THAT ARE USING IN ALL THESE TERRITORIES IN INDORE.1. 2. 3. 4. 5. 6. 7. GEETABHAVAN + PALASIYA SAPNA SANGEETA + KHATIWALA TANK RAJMOHALLA MHOW NAKA + SUBHASH MARG + JUNA RISALA SARVHARA NAGAR + SUBHAS NAGAR + PARDESHIPURA VIJAY NAGAR + SUKHLIYA JAWAHAR MARG + MALHARGANJ + RAJWADA

40% 35% 30% 25% 20% 15% 10% 5% 0%

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GRAPH OF ANTIBIOTICS THAT ARE USING IN ALL THESE TERRITORIES IN INDORE-

45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% CEPHALOSPORINS FLUOROQUINOLONES PENICILLINS MACROLIDES

52

PIE CHART OF SALE OF CEPHALOSPORINN CLASS ANTIBIOTIC IN ALL TERRITORIES OF INDORESALES OF CEFIXIME
VIJAY NAGAR+ SUKHLIYA RAJMOHELLA MHOW NAKA+ SUBHAS MARG PARDESHIPURA+ SUBHASH NAGAR JAWAHAR MARG+ MALHAR GANJ

SALE OF CEPHALOSPORINS
VIJAYNAGAR+ SUKHLIYA RAJMOHELLA MHOW NAKA+ SUBHASH MARG PARDESHIPURA+SUBHASH NAGAR JAWAHAR MARG+ MALHAR GANJ GEETABHAVAN+ PALASIYA SAPNA SANGEETA+KHATIWALA

53

SWOT ANALYSIS STRENGTHS:

. Low cost of production. Large pool of installed capacities Efficient technologies for large number of Generics. Large pool of skilled technical manpower Increasing liberalization of government policies.

WEAKNESS:
Fragmentation of installed capacities. Low technology level of Capital Goods of this section. Non-availability of major intermediaries for bulk drugs. Lack of experience to exploit efficiently the new patent regime. Very low key R&D. Low share of India in World Pharmaceutical Production Very low level of Biotechnology in India and also for New Drug . discovery system Lack of experience in International Trade. Low level of strategic planning for future and also for technology forecasting

OPPORTUNITY:
Aging of the world population. Growing incomes. Growing attention for health. New diagnoses and new social diseases. Spreading prophylactic approaches. Saturation point of market is far away. New therapy approaches.

54

New delivery systems. Spreading attitude for soft medication (OTC drugs). Spreading use of Generic Drugs. Globalization Easier international trading. New markets are opening.

THREATS:
Containment of rising health-care cost High Cost of discovering new products and fewer discoveries. Stricter registration procedures. High entry cost in newer markets. High cost of sales and marketing Competition, particularly from generic. products. More potential new drugs and more efficient therapies. Switching over form process patent to product patent.

55

CONCLUSION
preparation of this report by me I feel great pleasure because it gives meextensive practical knowledge in my career. I have attended the information about the sales of antibiotics through this project. The market research was the new experience for me. Ranbaxy is big brand in pharmaceuticals industry. It was great experience to work at Ranbaxy under great supervision. Almost 60-70% market covered by cephalosporin class of antibiotics. cefixime is mostly preferred drug by doctors . There is lot of competitors of the Ranbaxy regarding the cephalosporins class antibiotics. And this class of antibiotic have many brand name that cover the market, such as ZIFI from FDC pharma is the brand leader product of cefixime class of cephalosporins.

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BibliographyFollowing resource also helped in data collection1.www.scribd.com 2.www.wikipidea.com 3.www.news.pharma maketing.com