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Edelman Appoints Joanne Colan SVP, Senior Content Specialist

Popular Host of Videoblog Rocketboom, and Discoverys Planet Green Dean of Invention Series, Will Oversee Firms Development of Shareable Short-Form Video Capabilities
May 2, 2012, NEW YORK, NY: Edelman, the worlds largest public relations firm, announced today that broadcast and digital media personality Joanne Colan has joined the firm as senior vice president and senior content strategist. In this role, Colan will help further advance the firms various content initiatives and work with clients and teams to help improve their visual storytelling capabilities with an emphasis on short-form sharable video. She will report to Nancy Ruscheinski, global vice chair and Chief Innovation Officer, Edelman, and Russell Dubner, president, Edelman New York. Joannes capabilities add a new complementary dimension to the video work that we are already doing at Edelman, said Ruscheinski. Marketers are demanding more high-impact, visual storytelling in their campaigns, and what Joanne brings is the ability to create videos that act like heat seeking missiles that find the appropriate audiences without having to be sought out. Colan has extensive media experience both as a broadcast and digital personality and as a writer and producer. Shes a renowned content generator who will help the firm tap into the exploding genre of social videovideos that are shared first and viewed second. Colans deep understanding of the web and digital culture will be used to train Edelman staff on how to embed visual storytelling into more of the agencys day-to-day client work, create sharable short-form video and identify innovative content creators who can partner with the firm. At Edelman, Joanne will apply her knowhow in short-form web video to an emerging arena for brands that want to have gravitational pull, said Dubner. The addition of Joanne to a growing team focused on producing irresistible content also shows how Edelman continues to push the boundaries of what you expect from a PR firm. Colan served as lead writer and host of Rocketboom, one of the Webs first prominent and highly popular news videoblogs, for three years. She was also co-host for Discoverys Dean of Invention, a Planet Green series about tomorrows science and tech, and was actively involved in social engagement for the series. Her international experience also spans MTV, Discovery Communications the BBC, Fine Living Network, Euronews and M6 Network. About Edelman Edelman is the worlds largest public relations firm, with 63 offices and more than 4,200 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Ages topranked PR firm of the decade in 2009 and one of its A-List Agencies in both 2010 and 2011;
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Adweeks 2011 PR Agency of the Year; PRWeeks 2011 Large PR Agency of the Year; and The Holmes Reports 2011 Global Agency of the Year and its 2011 North American Large Agency of the Year. Edelman was named one of the Best Places to Work by Advertising Age in 2010 and 2012 and among Glassdoors top five 2011 Best Places to Work. Edelman owns specialty firms Blue (advertising), A&R Edelman (technology), Edelman Consulting (management consultancy), DJE Science (medical education/publishing and science communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Visit http://www.edelman.com for more information.