BA(HONS) GRAPHIC DESIGN

STUDENT HANDBOOK

BA(HONS) FASHION
STUDENT HANDBOOK

BA(HONS) VISUAL COMMUNICATION

STUDENT HANDBOOK

CONCEPT The visual identity for the handbooks is created through the use of a bespoke typeface which will feature throughout each handbook. The idea is to create a set of visually engaging publications that will appeal to students in creative disciplines. The publications work across print and digital formats allowing the handbooks to be viewed in a number of ways including handheld devices, computers and printed matter. COLOUR PALETTE Each course is represented by a different colour to create individuality whilst still maintaining elements of unified identity.

2012-13 BA(HONS) DFGA FASHION

STUDENT HANDBOOK

2012-13 BA(HONS) FINE ART VISUAL COMMUNICATION

STUDENT HANDBOOK

2012-13
BA(HONS) PHOTOGRAPHY
STUDENT HANDBOOK

2012-13 BA(HONS) CREATIVE ADVERTISING

STUDENT HANDBOOK

2012-13 BA(HONS) PRINTED TEXTILES & SURFACE PATTERN

STUDENT HANDBOOK

BA(HONS) INTERDISCIPLINARY
STUDENT HANDBOOK

PROGRAMME HANDBOOKS 2012/13

2012-13

2012-13

2012-13

2012-13

Sam Wallbank 3rd year BA (Hons) Graphic Design

sw91761 @students.leeds-art.ac.uk hello@sam-wallbank.co.uk +44 (0) 7743064625

Dutch 3rd year BA (Hons) Graphic Design

dh88810 @students.leeds-art.ac.uk hello@akadutch.co.uk +44 (0) 7534281563

LAYOUT

1.2

1.2

The layout uses the bespoke typeface and individual colour to create engaging content, whilst the minimalist typography works to break the content heavy information into a more digestible format.

The course team would like to take this opportunity to welcome you to the BA (Hons) Graphic Design at Leeds College of Art. Over the next three years you will be engaging in a specialist programme of study through which you will develop your ideas and skills with an informed professional awareness and growing understanding of the social and ethical contexts of contemporary Graphic Design Practices. The BA (Hons) Graphic Design programme aims to help you to develop the necessary practical skills, contextual knowledge, professional attitudes and intellectual abilities necessary

to succeed as a Graphic Design practitioner who can engage in a career in the creative industries. The course embraces the diversity of 21st century graphic design practices including typography, applied illustration, packaging graphics, design for web, motion graphics, information graphics, editorial design, reportage and integrates design for print and digital formats, media and delivery. The overall aim of the course is to support you in becoming an independent, creative problem solver with the ability to deliver

critically engaged and creatively appropriate work within the professional context of contemporary graphic design. As part of LCAs broader creative community you will be supported by staff with a wide range of practical, professional and academic expertise and encouraged to take a pro-active role in identifying and developing your own creative ambitions, professional abilities and contextual understanding. We hope that you find your time on the programme both challenging but enjoyable.

1.6
Programme Structure
Level 4 Module Information & Structure

1.6

Level 4
Semester 1 OUGD403 Design Skills (20) Semester 2

OUGD406 Design Practice 1 (20)

OUGD405 Design Process 1 (20) OUGD404 Design Principles (20) OUGD402 Personal & Professional Practice 1 (PPP1) (20) OUGD401 Design Context of Practice 1 (20)

Level 4 focuses on the introduction, investigation and acquisition of fundamental practical skills,theoretical knowledge and contextual awareness underpinned by the development of a breadth of approaches to self-evaluation and personnel reflection. Introducing and questioning relationships between individual and collaborative practice, theoretical and practical research, and the role of the Graphic Designer as problem solver and communicator, the programme focuses from day one on helping you to identify and explore your own creative ambitions within the specialism of Graphic Design and at the same time. Semester 1 The first semester aims to introduce you to the design principles, processes and skills that underpin graphic design, visual communication and design thinking. Modules combine short projects delivered through studio briefs that combine studio based presentations,

workshops and group critiques with introductory resource based taught sessions and independent access. These projects are designed to ensure students with different prior experiences all have the necessary foundation to progress successfully through the Programme. Theoretical elements will introduce key concepts, methodologies, critical approaches that will underpin the analysis of Graphic Design practices, products and contexts. Theoretical knowledge, analytical skills and critical understanding are introduced and developed through the OUGD401 Context of Practice module providing a thematic lecture and seminar programme delivered across both semesters. Learning from this module is reinforced andfurther contextualised through studio based critiques, tutorials and group discussions with understanding evidenced through an online portfolio of responses to set tasks and

PROGRAMME HANDBOOKS 2012/13

Sam Wallbank 3rd year BA (Hons) Graphic Design

sw91761 @students.leeds-art.ac.uk hello@sam-wallbank.co.uk +44 (0) 7743064625

Dutch 3rd year BA (Hons) Graphic Design

dh88810 @students.leeds-art.ac.uk hello@akadutch.co.uk +44 (0) 7534281563

Front Cover text

Heading text

Body Copy

TYPOGRAPHY. Several type treatments have been applied to Din to create a more engaging approach to the handbooks. Specifications above show how the type can be applied throughout the publication using colour. Specifications show that there are numerous type treatments that can be applied so there can be a variety of different stimulating visuals maintaining visual engagement throughout the publication.

BA (HONS) GRAPHIC DESIGN

Din

abcdefghijklnopqrstuvwxyz abcdefghijklnopqrstuvwxyz 0123456789

Helvetica

Heading slanted

Page numbers

0123456789
Helvetica Light

Front Cover alternative text

Numbers type treatment

Colour Palette

Din Outlined
PROGRAMME HANDBOOKS 2012/13

Sam Wallbank 3rd year BA (Hons) Graphic Design

sw91761 @students.leeds-art.ac.uk hello@sam-wallbank.co.uk +44 (0) 7743064625

Dutch 3rd year BA (Hons) Graphic Design

dh88810 @students.leeds-art.ac.uk hello@akadutch.co.uk +44 (0) 7534281563

DIAGRAMS

Level 4
Semester 1 OUGD403 Design Skills (20) Semester 2

The diagrams have been kept within the same visual style of the typography. it is important that the information is made made to the reader and more engaging that the previous hand books. We have come up with an improved way of presenting the information through applying colour and dimension.

OUGD406 Design Practice 1 (20)

OUGD405 Design Process 1 (20) OUGD404 Design Principles (20) OUGD402 Personal & Professional Practice 1 (PPP1) (20) OUGD401 Design Context of Practice 1 (20)
PROGRAMME HANDBOOKS 2012/13

Sam Wallbank 3rd year BA (Hons) Graphic Design

sw91761 @students.leeds-art.ac.uk hello@sam-wallbank.co.uk +44 (0) 7743064625

Dutch 3rd year BA (Hons) Graphic Design

dh88810 @students.leeds-art.ac.uk hello@akadutch.co.uk +44 (0) 7534281563

IN CONTEXT

PROGRAMME HANDBOOKS 2012/13

Sam Wallbank 3rd year BA (Hons) Graphic Design

sw91761 @students.leeds-art.ac.uk hello@sam-wallbank.co.uk +44 (0) 7743064625

Dutch 3rd year BA (Hons) Graphic Design

dh88810 @students.leeds-art.ac.uk hello@akadutch.co.uk +44 (0) 7534281563