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A MINOR PROJECT REPORT ON

CUSTOM ER BUYING BEHAVIO UR IN BIKES TAKINGT

VS FOR COMPARI SON

SUBMITTE D IN PARTIAL

FULFILLM ENT OF THEREQUI REMENT OF DEGREE

OFBACHE LOR OF BUSINESS ADMINIST RATION (B.B.A.)G.

G.S. INDRAPR ASTHA UNIVERSI TY, DELHI

PROJECT GUIDE S UBMITTE D BY:Ms. Vandana Deswal C

hirag Gu pta( A s s istant Profes sor) E NROLL

MENT N O . 028 2120170 9

SESSION 20092012

MAHARA JA SURAJMA

L INSTITUT EC-4, Janak Puri,

New Delhi110058
1

CERTI FICAT E

This is to certify th at CHIRA G GUPTA , Enrollm ent No.0

28212017 09 has complete d his minor project

report. He hasdone a project on Custome r buying

behavior in bikes takingTV S for comparis on

 . This project is a partial fulfillmen t

of B.B.A. (GEN) pro gramme f rom MAH ARAJA SU RAJMALIN

STITUTE, affiliated to GURU GOBIND SINGHIN DRAPRAS

THA UNIVERSI TY, under my guidance. Hereby, it

is declared that this project is an original

piece of work andhas not been influence d to the

extent of copying by any other suc h similar study. Ms.

VANDANA DESWAL( Assistant Professor) (M.S.I.)

2

ACKN OWLE DGEM ENT

I would like to express my sincere

gratitude to Mr. Niraj Kumar , National Service

Manager, TVS Motor Company Limited for

givingme the exposure of what the real market

actually is and special thanksto Mr. P. S Basu

Area Manager TVS Motor Company Limited,w

ithout whose invaluable guidance and support

this project could nothave been accomplis

hed.I greatly acknowle dge my indebtedn ess to all

those responde nts and Mr. Praveen

Kumar Gaur Area Coordinat or GS TVS New

Delhiwho rendered direct or indirect help in completin

g this project.I would also like to express

my sincere thanks to, Maharaja SurajmalI nstitute,

New Delh i and my organizat ional guid e Ms.

Vandana Deswal .CHIRAG GUPTABB A (G) 2009-

20120282 1201709
3

PREFA CE
Someone has rightly

said that practical knowledg e is far better thanclass

room teaching. During this project I fully

realized this and Icame to know about how a

consumer chooses among a varied rangeof products

available to him.The s ubject of my study is market

survey of customer buying b ehavior in bikes taking

TVS for comparis on, which has slowly butsteadil

y evolved, from a beginner to a corporate giant

earning laurelsan d kudos througho ut.The report

contains first of all brief introducti on about the

company. Finally there comes data presentat

ion and analysis in the end of myreport. I also put

forward some of my suggestio n hoping that

theyhelp TVS Motor Company move a step

forward to being the very best.

4

CONTE NTS

Chapter 1:

06-35 C o m p a n y P r o f

i l e 0 7 Intro ducti on of

the P rojec t34 S c o p e

o f S t d y 5

u 3

O j c v s 5 t

b e i e 3

Chapter 2 : Rese arch Me thodolo gy

36-40

S m l e

a p

S e

i 3

7 S a m p l e

L o c a t i o n 3 7

R e c T e

e s a r h y p 3 8

D t T p 3

a a y e 8

s u m e n t s 4 0

I t

n r

Chapter 3: Finding and Disc ussions 41-64

Chapter 4: 65-72 R e c o m m

e n d a t i o n s 6 6

Limitati ons 67 S u m m a r y

a n d C o n c l u s i o n s 6 8

Referen ces / Bib liograph y:

73

Annexur e Questi onnaires : 74-77

Tvs Motors Project

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