QUESTIONNAIRE

Foreign exchange policy of Adidas sports zone

Personal Details:
Name: Age: Profession: Sex:

Market Survey:
1) Tick the sports brand shop which you like most? Adidas Nike Reebok Puma

2) How often do you visit a sports shop? [Please put tick () mark in the appropriate boxes] Time in a month When some kind of discount is there 2 3 months Not Often

3) How much money do you usually spend at a sports shop? Less than 500 Rs 1000 Rs 5000 Rs 500 Rs 1000 Rs Greater than 5000 Rs

4) What do you purchase in an Adidas? To buy sports equipments To buy cloths (t-shirts, tracks etc) To buy shoes To buy sunglasses, watches etc

5) What do you look for when you choose an Adidas to go to? (Rank in order of preference 1 Highest , 5 - Lowest) Convenience / accessibility Ambience Service Quality of goods Price Others (please specify)

6) Please rate the following, according to your personal choice, for Adidas.

Questions

Adidas

1) Prices : [Please put tick () mark in the appropriate box] Excellent Good Average Bad Poor Sports Equipments Footwear Sunglasses Watches

Adidas 2) Availability: (How often are the following products available) (1 = Rarely and 5 = Always) 1 2 3 4 5 Sports Equipments Footwear Sunglasses Watches

Questions

Questions

Adidas

3) Value for money :

[Please put tick () mark in the appropriate box] Excellent Good Average Bad Poor Sports Equipments Footwear Sunglasses Watches

7) If you had to choose, which of these Product you choose Watches Outlets (cloths) Sunglasses Sports equipment Footwear

8) If Government Policy has been change and price would increase, would you like to shop at Adidas? Yes No

9) If Government Policy has been change and price would decrease, would you like to shop at Adidas? Yes No

10) If foreign exchange policy has been change and price would increase, would

you like to shop at Adidas? Yes No

11) If foreign exchange policy has been change and price would decrease, would

you like to shop at Adidas? Yes No

12) Yes

If Dollar rate increase, would you like to shop at Adidas? No

13) Yes

If Dollar rate decrease, would you like to shop at Adidas? No

14) In Adidas finance and liquidity risk take place, would you like shop at Adidas? Yes No

RESEARCH METHODOLOGY Research Design A research design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to structure or solve marketing research problems. Types of Research:1) Exploratory Research Designed to generate basic knowledge, clarify relevant issues uncover variables associated with a problem, uncover information needs, and/or define alternatives for addressing research objectives. A very flexible, open-ended process. An exploratory research will be done to get better understanding and insights on my topic Comparative Study on the Foreign Exchange Policy in Adidas Sports Zone. 2) Descriptive Research (who, what, where, how) Designed to provide further insight into the research problem by describing the variables of interest. Can be used for profiling, defining, segmentation, estimating, predicting, and examining associative relationships. A descriptive research would include foreign exchange policy of India and Adidas, also their Advertising strategies. How Adidas is able to attract and pull customers to buy their products. 3) Causal Research (If-then) Designed to provide information on potential cause-and-effect relationships. Most practical in marketing to talk about associations or impact of one variable on another. No causal research would be undertaken in this project.

Data Collection The task of data collection begins after a research problem has been defined. Various methods of collecting data are employed by people.

1) Primary data: Primary data are those which are collected a fresh and for the first time and thus happen to be original in character. Primary data are originated by a researcher for the specific purpose of addressing the problem at hand. Primary data would be collected by having personal contact with the respondents i.e. a face to face interview with the Manager of Adidas at their respective office. In case, a face to face interview is not possible I would go for a telephonic interview or by mail interview. Also a structured questionnaire would be given to respondents for the survey. Types of Primary data:i. Observation method Observation is a primary method of collecting data by human, mechanical, electrical or electronic means. The researcher may or may not have direct contact or communication with the people whose behavior is being recorded. It is the systematic process of recording the behavioral patterns of people, objects and occurrences without questioning or communicating with them. a) Qualitative observation is largely unstructured; participant observation When people are being observed, whether they are aware of it or not, ethical issues arise that must be considered by the researcher. Particularly with advances in technology, cameras and microphones have made it possible to gather a significant amount of information about verbal and non-verbal behavior of customers as well as employees that might easily be considered to be an invasion of privacy or abusive, particularly if the subject is unaware of being observed, yet the information is used to make decisions that impact him/her. b) Quantitative observation is structured The data being collected can concern an event or other occurrence rather than people. Although usually thought of as the observation of nonverbal behavior, this is not necessarily true since comments and/or the exchange between people can also be recorded and would be considered part of this technique, as long as the

investigator does not control or in some way manipulate what is being said. For instance, staging a typical sales encounter and recording the responses and reactions by the salesperson would qualify as observation technique.

ii. Survey method:A structured questionnaire given to respondents and designed to elicit specific information. Questions may be- open ended or closed ended. Survey can done through e - mail, telephone, in person and online a) b) c) d) Telephone- personal, computer-assisted Personal Interviewing- In-home, mall intercept Mail and Mail Panel Email and Internet

iii. Interview method: This method of collecting data involves presentation or oral verbal stimuli and reply terms of oral verbal responses. Types of Interviews: a) Personal Interviews: Here the interviewer asks questions generally in a face to face contact to the other person or persons. b) Telephonic Interviews: Here when it is not possible to contact the respondent directly, then interview is conducted through telephone. c) Structured Interviews: In this case, a set of pre decided questions are there. d) Unstructured Interviews: In this case, we dont follow a system of predetermined questions. e) In-depth Interviews: It deliberately aims to elicit unconscious as well as other types of material relating especially to personality dynamics and motivations. iv. Focused Group Discussions The focus group discussion (FGD) is a rapid assessment, semistructured data gathering method in which a selected set of participants gather to discuss issues and concerns based on a list of key themes drawn up by the researcher/facilitator. This qualitative research technique was originally developed to give marketing researchers a better understanding of the data from quantitative consumer surveys.

The focus group discussion has become extremely popular because it provides a fast way to learn from the target audience. Focus group discussion is a costeffective technique for eliciting views and opinions of prospective clients, customers and endusers. 2) Secondary data: Secondary data are those which have been collected by someone else and which have already been passed through the statistical process. This data are collected for purposes other than the problem at hand. These data can be located quickly and inexpensively. Secondary data was collected via company websites, India magazines and articles. Contact Methods Contact with the respondents would be face to face i.e. with the manager of the Adidas at their office. In case, a face to face interview is not possible I would go for a telephonic interview or by mail interview. Sampling Sampling refers to the method of selecting a sample from a given population with a view to draw conclusion about the population. Types of sampling:1) Probability sampling: Every member of the population has a known, non-zero probability of being selected. Types of Probability sampling:a) Simple Random sampling: A sampling procedure that ensures that each element in the population will have an equal chance of being included in the sample. b) Systematic sampling: A simple process. Every nth name from the list will be drawn. c) Stratified sampling: Probability sample. Subsamples are drawn within different strata. Each stratum is more or less equal on some characteristic.

d) Cluster sampling: The purpose of cluster sampling is to sample economically while retaining the characteristics of a probability sample. The primary sampling unit is a larger cluster of elements located in proximity to one another. 2) Non probability sampling: The probability of any particular member being chosen for the sample is unknown. Types of Non-probability sampling a) Convenience sampling:- Non-probability samples used primarily because they are easy to collect. Example: - If you want to choose 5 people from a class of 50. You could choose: First 5 students who raise their hand. First 5 students in the first row. 5 tallest students. b) Quota sampling:- Non-probability samples in which population subgroups are classified on the basis of researcher judgment. Example: - A researcher in the high street wants 100 opinions about a new style of cheese. She sets up a stall and canvasses passers- by until she has got 100 people to taste the cheese and complete the questionnaire. c) Judgment sampling:- Non-probability samples in which the selection criteria are based on personal judgment personal that the element is representative of the population under study. Example: - In test marketing, a judgment is made as to which cities would constitute the best ones for testing the marketability of a new product. d) Snowball sampling:- Non probability samples in which selection of additional respondents is based on referrals from the initial respondents. Example: - A researcher is studying environmental engineers but can only find five. She asks these engineers if they know any more. They give her several further referrals, which in turn provide additional contacts. In this way, she manages to contact sufficient engineers. i) Population: The population defined would be the people who use Adidas products. ii) Sampling unit: Sampling units are nothing but the respondents covered during the process of collecting data for the purpose of research. The sampling unit for this project would be persons who use Adidass product (person) and the dealers of the Adidas (Organization)

iii) Sample size: The sample size is the total count of the number of total respondents covered for the research purposes. Total sample size = 100 (including 4 Manager each) iv) Sampling technique: Non-probability sampling technique Convenience Sampling would be used for collecting data from the consumers for the survey. Limitations 1) Research work would be carried out in Ahmedabad only, so the findings may not be applicable to other parts of the country. 2) The results thus obtained would just be an overview of the areas and companies covered. 3) The data gathered and the results interpreted are what was done in a time frame of 2 months and hence may or may not reveal the depth of the situation. 4) The views of the people are biased therefore it doesnt reflect true picture.