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The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracles products remains at the sole discretion of Oracle.
Program Agenda
Oracle BI Overview Current CRM Analytics Offerings Current Differentiators Complementary Products Q&A
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Data Integration
OLAP
Dashboards
Reporting
Activity Monitoring
Balanced Scorecard
Analytic Workflow
Oracle BI Server
Simplified Business Model and Abstraction Layer Shared Metadata Management and Caching Services Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services
Business Process
Oracle BI Server
Intelligent Caching Services Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services
Business Process
Hot Pluggable
Open, Integrate with Existing Investments
Portals Analytic Tools Reporting Desktop Tools
Data Access
Oracle RDBMS Oracle OLAP Option Microsoft SQL Server & Analysis Services IBM DB2 Teradata SAP BW XML, Excel, Text Others ..
ETL
Oracle Warehouse Builder Ascential Informatica Oracle Data Integrator (Sunopsis) Others ..
* Magic Quadrant Disclaimer The Magic Quadrant is copyrighted January 26, 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartners analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the Leaders quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Oracle.
Gartner Magic Quadrant for Business Intelligence Platforms, 1Q07, Kurt Schlegel, Bill Hostmann, Andreas Bitterer, 26 January 2007
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Media / Energy
Aero / Industrial
Insurance / Health
Life Sciences
Other
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Financial Analytics
Real-time view of financial condition and drivers of cost and profitability
Marketing Analytics
Real-time visibility into campaign execution, results, and ROI
HR / Workforce Analytics
Understand what drives employee productivity and org. performance
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Gain Insights
Business Function:
Sales
Role:
Are opportunities large enough for me to intervene? Drill to Opportunity to investigate, escalate and intervene How can we convert more leads to opportunities?
Sales Executive
Objectives:
1. Manage Pipeline 2. Help Sales Reps Close Deals
Take Action
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Gain Insights
Take Action
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Oracle BI Applications
Solution
Siebel Sales Analytics for 1,700+ financial
consultants Event- and market-based opportunity detection and lead distribution based on the clients risk profile and portfolio allocation
Results Average of 5 - 9% of Sales Alerts have resulted in new business development opportunities Savings of over 2,400 hours of unproductive work per week
Integration with CRM System
Rep Workflow right time and place Easy access to timely information Helps plan a Reps day
Envy Factor
When do we get access to Siebel Sales Analytics?
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Oracle BI Applications
Single- and multi-source Analytic Apps Built on BI Suite EE
Service & Contact Center Order Management & Fulfillment
Sales
Marketing
Supply Chain
Financials
Human Resources
Oracle BI Applications
Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Proactive Detection and Alerts Disconnected Analytics MS Office Plug-in Web Services
Oracle BI Suite EE
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Oracle BI Applications solutions approach: Faster time to value Lower TCO Assured business value
DW Design Training / Rollout Back-end ETL and Mapping Define Metrics & Dashboards DW Design Back-end ETL and Mapping Months or Years Weeks or Months Easy to use, easy to adapt Role-based dashboards and thousands of pre-defined metrics Prebuilt DW design, adapts to your EDW Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others
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Oracle BI Applications
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Oracle BI Applications
Multi-Source Analytics with Single Architecture
Auto Comms Complex Consumer Sector Mfg & Media Energy Financial Services High Tech Insurance Life & Health Sciences Public Sector Travel & Trans
Sales
Pipeline Analysis Triangulated Forecasting Sales Team Effectiveness Up-sell / Cross-sell Cycle Time Analysis Lead Conversion
Marketing
Campaign Scorecard Response Rates Product Propensity Loyalty and Attrition Market Basket Analysis Campaign ROI
Supply Chain
Supplier Performance Spend Analysis Procurement Cycle Times Inventory Availability Employee Expenses BOM Analysis
Financials
A/R & A/P Analysis
Human Resources
Employee Productivity
Prebuilt adapters:
Oracle BI Applications
Multi-Source Analytics with Single Architecture
Auto Comms Complex Consumer Sector Mfg & Media Energy Financial Services High Tech Insurance Life & Health Sciences Public Sector Travel & Trans
Sales
Pipeline Analysis Triangulated Forecasting Sales Team Effectiveness Up-sell / Cross-sell Cycle Time Analysis Lead Conversion
Marketing
Campaign Scorecard Response Rates Product Propensity Loyalty and Attrition Market Basket Analysis Campaign ROI
Supply Chain
Supplier Performance Spend Analysis Procurement Cycle Times Inventory Availability Employee Expenses BOM Analysis
Financials
A/R & A/P Analysis
Human Resources
Employee Productivity
Prebuilt adapters:
Sales Analytics
Complete solution for entire sales cycle
Sales Analytics
Analyze pipeline opportunities and forecasts to determine actions required to meet sales targets. Determine which products and customer segments generate the most revenue and how to effectively cross-sell and up-sell. Understand which competitors are faced most often and how to win against them.
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Oracle BI Applications
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Service Analytics
Complete solution for entire service lifecycle
Service Analytics
Complete analysis of the business aspect of the services organization. Includes analysis of the call center and field service business to understand the true cost to serve in a complex service business
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Oracle BI Applications
Siebel Business Analytics helped us realize measurable business benefits in numerous areas, including improving our average customer response time by 27%, leading to a 30% improvement in customer satisfaction.
Darryl Carroll, Director of Sales and Marketing, Honeywell Aerospace
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Marketing Analytics
Complete solution for entire marketing organization
Marketing Analytics
Campaign Analytics - Provides Campaign Results data by Offer, Segment,
Agent performance. Manager can monitor a campaign scorecard and identify root causes for shortfalls in meeting predicted goals
Event Analytics - Provides Analytics related to management of trade shows, customer events etc. Marketing Events Analytics can show analysis of Event registrations, expenses on supplies by vendor, region, event etc., Event ROI analysis that is fully integrated with Marketing Planning Analytics.
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Oracle BI Applications
Using Siebel Business Analytics and Siebel Marketing allows us to determine which products should be offered to a customer based on sophisticated analysis of that customers profile. As a result, each customer gets less but more clearly targeted offers. Sharon Sibigtroth, Managing Director of
AXA Financial
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Pharma Analytics
Pharma Rx Sales Analytics Pharma Call Activity Analytics Pharma Sales Objective Analytics Pharma MedEd Analytics Pharma Sales Rep Analytics Pharma Physician/ Account Profiling Analytics
Finance Analytics
Finance Retail Analytics Finance Institutional Analytics Banking Customer Analytics
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Pharma Analytics
Rx Sales Analytics
Improve Rx, market share and sales results, Improve targeting effectiveness, Maximize sales effectiveness
MedEd Analytics
Manage Medical Education budget spend, Improve Rx lift for multiple events, Improve KOL & invitee targeting
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Current Differentiators
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Supporting Process Change Measure Alignment to Process Identify Gaps Track trends and progress
Supporting User Change Deliver more end-user value Provide visibility to performance Method to reinforce desired behavior
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Analytics
OLTP 8.0
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Complementary Products
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Oracle Intelligent Offer Generation and Retention Management Application for Siebel Call Center
RTD Application for Siebel Financial Services and Communications
1. 2. 3. 4. Leverages customer inbound interactions to drive high offer response rates Recommends in real time in the context of each call the best offer to present Marketing decision logic self-adjusts based on close loop information Marketing decision logic can be integrated across the enterprise
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Contact Info
Esmond Chia esmond.chia@oracle.com +1 (650) 506-0131 office +1 (650) 430-1430 mobile
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http://search.oracle.com
CRM Business Analytics
or
http://www.oracle.com/applications/performancemanagement.html
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The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracles products remains at the sole discretion of Oracle.
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