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Business Strategy on the Internet

Individual Assignment

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Individual Assignment: A written essay of not more than 2500 words that synthesizes and critically evaluates internet Strategic issues selected from an organization of your choice. This assessment is designed to assess the student's ability to meet the following Learning Outcomes: 1. Demonstrate an understanding of the use of the Internet in Business 2. Analyze trends in E-Commerce 3. Articulate the issues of Web Payments and Web Security 4. Demonstrate critical understanding of the role of the Strategic Planning Process in Web Business ASSESSMENT REQUIREMENTS: You are required to choose an organization; either a click and mortar or a dot.com and critically evaluate their Internet Strategies; using the appropriate Business Models and recommending appropriate strategies for the firm of your choice. ASSESSMENT OBJECTIVES: The written essay of this assessment is designed to assess students ability to: Produce a succinct critique of academic literature; Demonstrate systematic understanding of the core concepts of business models and critical awareness of factors which give rise to the need for a more strategic approach to the models.

Conduct a critical evaluation of the organizational examples in relation to their business environment and apply the strategic concepts (tools and techniques) towards developing and formulating in-depth analysis of situations that will generate effective internet decisions and strategies.

Apply a disciplined approach to the analysis of business models and their solutions in terms of appropriate strategy development

Level M

Asia Pacific Institute of Information Technology

2012

Business Strategy on the Internet

Individual Assignment

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Assess a range of contemporary developments in internet strategy and the application. Draw appropriate conclusions to internet strategic-based issues in a creative manner Use the Harvard system to cite and reference academic sources.

State the number of words used at the end of the assignment. You may include diagrams, figures, appendices etc. REQUIREMENTS: A written essay must be compiled in a suitable format that must incorporate the following: A clear and concise outline of the Internet Strategic issues Generation of conclusions that draw upon both theoretical and practical aspects Use of appropriate terminology that will indicate a thorough understanding of Internet strategic concepts; Suitable referencing of the materials used to support arguments put forward that will indicate competence in the academic issues discussed; Evidence to suggest a more in-depth understanding of the concepts and business models being reviewed and their practical applications; Written content and structure that will demonstrate practical benefits being derived from the module, reading lists and research required for the assignment; A wide range of contemporary and authentic online and/or physical collection sources used and cited. Full referencing of material and sources cited that incorporate the Harvard Referencing System.

GRADING CRITERIA:

Level M

Asia Pacific Institute of Information Technology

2012

Business Strategy on the Internet

Individual Assignment

Page 3 of 5

Level M modules require that work carried out will incorporate most of the following features: Fail (Below 40 marks):

The essay will lack the structure, content and use of appropriate terminology that would be expected from a student able to conduct a disciplined analysis of Internet Strategic issues; or make appropriate conclusions following a critical evaluation of a range of theoretical strategic options.

The essay will not demonstrate ability for independent thought and is therefore unlikely to contain a recognizable critique of academic literature although it may list some theories/concepts that might, or might not, apply.

The essay will not balance academic theory and the practical application of such to a well-described strategic issue. The essay will provide little, if any, evidence of the student having "read around" the subject matter. As such the essay will contain few, if any, academic references or, if they do, sources are unlikely to be consistently and/or accurately cited and referenced using Harvard.

The essay may be inconsistent in approach as well as content -sometimes minor areas, or inappropriate theories, might be discussed at length while relevant or seminal theories are omitted all together. Indeed it may not be clear exactly which theoretical area or practical problem the student is critically analyzing in the essay.

Any conclusions to resolve the strategic issues discussed will probably not result from a disciplined analysis of the problem or a critical evaluation of a range of theoretical strategic options available to the organization given the prevailing Net environment.

Pass (50 to 59 marks):

Sufficient issues are addressed in order to distinguish between the rote learning student and those students with the ability to generate a required level of independent thought processes but which is inadequate to achieve a distinction due to inconsistency or due to insufficient understanding.

Level M

Asia Pacific Institute of Information Technology

2012

Business Strategy on the Internet

Individual Assignment

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Use of structure and terminology that shows an ability to undertake disciplined analysis of the issues presented. Content and structure that indicates an ability to analyze evaluate and make logical conclusions regarding the marketing issues that encompass both practical examples and theoretical elements.

Evidence that the theory behind the practical application of Internet Strategic concepts is clearly understood but with certain aspects of the analysis being covered more extensively than others that indicates a less insightful critique of particular concepts.

Use of more dated, limited or unrelated academic referencing showing literature review and research technique that is short of a distinction level.

Merit (60 to 69 marks)

Evidence of a full understanding of the possibilities and limitations of the methodologies and models employed Evidence of ability to make a sustained argument using appropriate evidence. Evidence of ability to critically evaluate evidence and synthesize generalizations. Evidence of an appropriate level of critical analysis and judgment including justification of the criteria. Appropriate reading with effective use of a range of relevant sources. Effective deployment of reading in supporting arguments. A good grasp of the requirements necessary to conduct an analysis of practical issues; an ability to critique concepts from the literature reviewed; and to make clear and practical conclusions to resolve the issues faced.

Distinction (Above 70 marks): Structure and content that distinguishes it as being well rounded in both structure and content with practical and theoretical aspects of the paper being more balanced and with conclusions put forward based on sound theory that shows theoretical evidence. Strong evidence of having read extensively around the chosen topic with extensive referencing of the key theories and arguments proposed and which encompasses the

Level M

Asia Pacific Institute of Information Technology

2012

Business Strategy on the Internet

Individual Assignment

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creative application of academic knowledge in such a way that it may well lead to the extension of such academic knowledge.

Consistency in the arguments used to evaluate and critically analyze the strategies and theories reviewed as well as in the utilization of basic analytical tools.

MARKING SCHEME: S.NO. 1 2 3 4 5 CRITERIA Introduction of organization Analysis of the Internet Strategies Discussion of the Business Models implemented Conclusions and recommendations for future growth Proper citation and referencing Total MAX. MARKS 10 30 25 25 10 100

Level M

Asia Pacific Institute of Information Technology

2012