Você está na página 1de 2

INTRODUCTION OF RESEARCH Research process is a series of systematic steps that are followed to solve a business problem.

Itis the framework of the entire plan-ofaction. It clearly describes crucial issues like the studys purpose and objectives, the type of data needed, the technique to be used for selecting samples,data collecting method, analyzing it, managing costs and other aspects that are essential forconducting business research. SAMPLING DESIGN:Sampling is an essential part of the business research process. Sampling is the technique of selecting a representative part of a population for the purpose of determining the characteristicsof the whole population.During the research, Simple Random Sampling is used to collect data from the shoppersbecause the target population is small, homogeneous, and the sampling frame is clearlydefined. DATA COLLECTION:Business research generally uses two types of data:

Primary data- It is collected directly from the respondents using data collection methodslike survey interviews, questionnaires, measurements, direct observation, or tabulation.

Secondary data- It is the data that which already exists and is collected by some otherperson or organization. Sources of secondary data include websites, journals, books, etc This research uses a judicious mix of primary and secondary data to optimize thequality of research findings within the allotted time and money. Primary data Holding DISCUSSIONS Filling QUESTIONNAIRE . OBSERVATIONSTUDY Secondary data is collected here by: Survey research : The method of collecting information by asking a set of pre-formulated questions in apredetermined sequence in a structured questionnaire to a sample of individuals drawn so as to berepresentative of a defined population is known as survey research. Survey method used in researchis descriptive in nature. Although it is quantitative in nature, it also covers some qualitative aspectslike resear ch concerning customers satisfaction levels . OBSERVATION STUDY: Unlike the methods discussed earlier, observation methods do not involve any verbal communicationwith the respondents. It involved following customers movement and listening discussion wi

th theco-partner regarding store related issues. It also involved visiting other retail stores in the city likeWestside (mani Square), Shopper stop (City center) Internal SourcesExternal Sources 1. Internal records of various department of the company . Data collected from floor staffsand managers. . Companys annual magazine andmiscellaneous reports1. Books and periodicals 2. Websites 3. Media sources 4. Commercial sources 5. External Experts http://www.scribd.com/doc/33881236/Summer-project-In-retail-Pantaloon-retail-India-Limited