CUSTOMER QUESTIONNAIRE

CHERUB COLLECTION

Personal Information (Name) : _______________

No. of children:- _______________
Gender :- _____________________
Location :_____________

Age of
child(yrs)
0-2

Nos.

3-5

Your
Occupation
Professional
Self
employed
Home maker
Others

Tic
k

Monthly Household
income
< Rs. 25000
Rs 25000-50000

Tic
k

Rs. 50000-75000
>Rs. 75000

1. Tick the brands of kidswear that your child wears:

Benetton Kids
Mothercare

Lilliput

Catmoss

Gini & Jony

Zapp

Bossini Kids
Okaidi
Others
NON BRANDED

Colorplus Kids

Reebok Kids

2. On a scale of 1-5( where 5 is most favourable & most fashion forward):

Brands

Brand Image

Fashion
Forward

Giny & Jony

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Benetton
Kids
Catmoss

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Bossini Kids
Lilliput
Okaidi
Mother Care

3. Rank (in numerals 1-10) the criteria for purchasing apparels for your child:
Brand name
Fabric
Fit
Colors
Style

Price
Quality
Durability
Availability
Size

4. What are the types of fabric that you prefer in Summers?

Cotton
Silk
Denim
Linen
Organic
cotton
5. Are you aware of new fabric Organic Cotton? (tick)
Yes____

No______

6. How much expense would you like to pay for new fabric (Organic Cotton)?
1- 500-700____
1400_____

2- 700-1000_____ 3- 1000- 1400_____ 4- above

7- Would you like to buy Kids Wear Garment of Organic cotton, if any of the
listed brands launches it?
Yes_______

No______

8. Any Specific Value Addition that you prefer?

Rubber Print
Glitter Print
Beads
Embroidery
Sequins

Wash
Appliqu/ Patch Work
Fancy Buttons
Accessories
Any Other (Please Specify)

9. Which of the following store formats do you purchase kids wear from?

Exclusive
Brand
Outlets

Multi
Brand
Outlets

Departmen
t stores

e.g. UCB Kids

e.g. Shoppers
Stop

e.g. Big Bazaar

Kids apparel
stores/Local
Market

Factory
Outlets

e.g. Sarojini Nagar/

Lajpat

10.On a scale of 1-5 (where 5= most important), please rate the reasons for
your purchase from a particular store format:
Close to house
Store Image
Variety of Products
available
Pricing
Ambience
Service
Schemes/ Promotions

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11.Indicate on what occasions do you buy clothes for your child:

Every Season
During Festivals
When Child outgrows
them
At the time of Sale
Impulse
Others (Please specify)

Weekly
Bimonthly
Monthly
Once in 2 months
Half- yearly
Occasionally

12.How much would you prefer to spend on one piece in the following product
categories? Please tick one.
Category
T- shirts
Shorts
Jeans
Frocks/Dres
ses
Shirts
Trousers
Jackets
Skirts
Capris
Sweaters

< Rs.250

Rs. 250500

Rs. 500800

>Rs. 800

13.On a scale of 1-5 (where 5= most important), please rate each factor for its
influence on your purchase of kidswear:
Fashion trends
Childs Preference
Peer Recommendations
Recommendation of Sales People
Advertising & Promotion

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14.Is there any special feature, apart from the present offerings, that you
expect from a kids wear brand? Please specify.
Ethnic wear

Basic designs

Accessories

Gifts

Others (please specify)

________________________________________________________________

15.Any other suggestion (Please

specify)_____________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____

Thanks for the support