Krishna University

Machilipatnam Department of Business Administration MBA305-Advertising and Promotion Management Objective Questions
1. Advertising is a _______ form of communication A. Paid B. Non personal C. Both D. None 2. Coupon is an example of ______promotional tool A. Sales B. Advertising C. Publicity D. Direct selling 3. Objective is considered first in the following method A. Percentage of sales B. Objective task C. Both D. None 4. Sales is the major determinant of advertising budget on the ______ method A. Percentage of sales B. Objective task C. Both D. None

5. DAGMAR is used for the ______process A. Evaluation B. Positioning C. Segmenting D. Targeting 6. Yellow pages is a ______ form of media A. Print B. Electronic C. Transit D. None 7. Surrogate advertising is a form of _____ advertising A. Indirect B. Celebrity C. Covert D. Public service 8. Factor/s that influence media selection is/are A. Timing B. Budgeting C. Target audience D. All the above 9. In AIDA ,A is defined as A. Attention B. Attraction C. Awareness D. Alternate

10. In DAGMAR model ,D means A. Defining B. Direct C. Detail D. Describe 11. Ad recall is a _______process A. Evaluation B. Planning C. Decision D. Implementation 12. Which of the following is also known as problem child in BCG Matrix? A. Dogs B. Questions marks C. Cash cows D. Stars 13. Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products. A. Drawing attention B. Marketing communication C. Publicity D. Sales promotion 14. Ad sedule is influenced by A. Message B. Media C. Both D. None

15. Advertising is to improve A. Sales B. Profits C. Awareness D. All the above 16. Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? A. Introduction B. Growth C. Maturity D. Decline 17. Which of the following is usually the target of a market challenger? A. Market nicher B. Market leader C. Market follower D. Market segment 18. Which of the following gives the exact position of a companys product with respect to market? A. Market analysis B. Consumer analysis C. Macro analysis D. Micro analysis 19. Which of the following is NOT a media of advertising? A. Direct selling B. Newspaper C. Radio D. Television

20. While considering the place for a product which of the following is important for customer. A. Communication B. Convenience C. cost 21. Which of the following is NOT an external source of idea generation? A. Top management B. Competitors C. Suppliers D. Customers 22. When any customer does not fully likes the product or talks in favor of the product, it is known as: A. Bad mouth B. Word of mouth C. Bad impression D. Unfavorable products 23. Which of the following is NOT a part of marketing communication mix? A. Telemarketing B. Public relations C. Sales promotion D. Advertising 24. Which of the following are called value maximizers? A. Sellers B. Customers C. Marketers D. Manufacturers

25. Which of the following explains the description of the product?

A. Brand B. Container C. Labeling D. Packaging 26. Charging more for a soft drink in a vending machine than in a supermarket is known as: A. Cost-oriented pricing B. Price differentiation C. Penetration pricing D. Price discrimination 27. Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits? A. Introduction B. Growth C. Maturity D. Decline 28. The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: A. Industrial products B. Specialty products C. Unsought products D. Shopping products 29. Retailers are considered under which of the following environment? A. Broad B. Weak C. Task D. Competitive 30. Which of the following is the task of selecting an overall company strategy for long-run survival and growth?

A. Mid-term planning B. Short-term planning C. Annual market planning D. Strategic market planning 31. The purchase of which of the following items is least likely to be affected by demographic factors? A. Car B. Furniture C. Computer D. Sugar 32. In BCG matrix, products with low market share and low market growth are referred to as: A. Dogs B. Question marks C. Cash cows D. Stars 33. Which of the following is NOT a function performed by a public relations department? A. Public regulations B. Public affairs C. Lobbying D. Product publicity 34. Which of the following is TRUE statement? A. Selling and marketing are interchangeable B. Marketing is a narrow concept C. Selling is a part of marketing D. Marketing is a part of selling

35. Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix?

A. Personal selling B. Sales promotion C. Direct mail D. Advertising 36. The loyalty marketing focuses on establishing long term relationship between: A. Company and retailer B. Retailer and customer C. Retailer and consumer D. Company and customer 37. The price of an executive is: A. Premium B. Cost C. Salary D. Wage 38. Advertising is used by which of the following? A. Business firms B. Nonprofit organizations C. Professionals D. All of the given options 39. Pictures and specification of product are added in which of the following part of the marketing plan? A. Financial summary B. Executive summary C. Situation analysis D. Appendix

40. Which of the following is Not a component of a marketing plan? A. Marketing advantages

B. Environmental analysis C. Executive summary D. Marketing implementation 41. career in sales may offers: A. Opportunity for advancement B. High earnings C. Personal satisfaction D. All of the given options 42. Which of the following marketing channel will be best for selling High Tec products? A. Retailer B. Mail order C. Selling direct D. Wholesaler 43. Which of the following emphasizes on profit margins rather than revenue? A. Market leader B. Market challenger C. Market nicher D. Market follower 44. A secondary-use package can best be defined as which of the following? A. Can be used as a promotional tool B. Can be reused for purposes other than its initial use C. Facilitates transportation, storage, and handling for middlemen D. Is recyclable and environmentally safe

45. In BCG matrix, products with high market share and high market growth are referred to as: A. Dogs

B. Question marks C. Cash cows D. Stars 46. Billboards are example of which of the following advertising media? A. Television B. Radio C. Newspaper D. Outdoor 47. Which of the following statement is TRUE about publicity? A. Publicity is a tool of direct selling B. Publicity is a tool of public relations C. Publicity is a tool of sales promotion D. Publicity is a tool of advertising 48. Which of the following is NOT included in product decisions? A. Styling B. Brand name C. Warehousing D. Packaging 49. What is an outcome of communication and co-operation between sales personnel? A. Successful selling B. Successful team selling C. More market growth D. More productivity

50. All are the performance measure for tracking the productivity of sales person EXCEPT: A. Margin by product category

B. Revenue per territory C. Margin and revenue per product D. Revenue per sales person 51. In the _____, the firm faces a trade-off between high market share and high current profit. A. Introduction stage B. Growth stage C. Maturity stage D. Decline stage 52. For which of the following price wars are good in the short run? A. Retailers B. Competitors C. Customers D. Companies 53. Which of the following can be used to improve the customers viewpoint about firms products and services? A. Experiential innovation B. Customer interface C. Experiential world of customers D. Building experiential platform 54. Why companies are moving towards marketing public relations? A. To support production, promotion and image B. To promote and support product promotion C. To support corporate image and product D. To support product promotion and selling

55. Cash cows are SBU's that typically generate: A. Large amounts of cash B. A lot of competition

C. Large awareness levels but few sales D. Problems for product managers 56. Which of the following involves designing and manufacturing the container or wrapper for a product? A. Labeling B. Branding C. Product line D. Packaging 57. While considering the place for a product which of the following is important for customer. A. Communication B. Convenience C. Cost D. Solution 58. Which of the following BEST describes the definition of marketing mix? A. The way business distribute the products in the market B. The way product are arranged in the stores C. The way product is priced D. The way business elements are combined to meet the needs of customers 59. All of the following are the examples of unsought goods EXCEPT: A. Course books B. Encyclopedia C. Funeral plots D. Insurance policy

60. Which of the following BEST describes the consumers preference for products that are widely available to them? A. Production concept B. Marketing concept

C. Selling concept D. Product concept 61. Which of the following relating to price is considered as a key element in the marketing mix? A. The size of the sales force B. The speed of an exchange C. Quality and cost controls D. The generation of total revenue 62. Which of the following is NOT a force in the macro environment? A. Cultural B. Political C. Economic D. Supplier 63. Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location? A. Industrial selling B. Indirect selling C. Direct selling D. Business to business selling 64. Which type of media has an advantage of mass coverage for promotions? A. Television B. Radio C. Newspaper D. Direct mail 65. Price is the only element in the marketing mix that produces: A. Fixed cost B. Expense C. Variable cost

D. Revenue 66. Which of the following is the basic role of promotion? A. Interpretation B. Communication C. Manipulation D. Information 67. All of the following are the examples of controllable factorsEXCEPT: A. Line of business B. Corporate culture C. Overall objectives of organizations D. Competition in the market 68. Which of the following is NOT a type of vertical integration? A. Unbalanced vertical integration B. Balanced vertical integration C. Forward vertical integration D. Backward vertical integration 69. All of the following are the advantages of IMC EXCEPT: A. Company will have a success factor B. Money will be less spent C. Results will be achieved easily D. Lack of consistency in the message of company

70. Which of the following sets floor for the price that company can charge for its product? A. Product B. Premium C. Promotion

D. Cost 71. Identify the type of packaging for ice creams. A. Primary packaging B. Secondary packaging C. Transport packaging D. Decorative packaging 72. In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? A. Interest B. Trial C. Awareness D. Evaluation 73. Which of the following is an example of indirect selling? A. B2B selling B. Door-to-door selling C. Face-to-face selling D. Telemarketing 74. An event designed to attract the public's attention to the promoters is known as: A. Press release B. Public relation C. Publicity stunt D. Publicity

75. In which of the following the manager attempts to maintain the same margin regardless of changes in cost? A. Stabilization of margin B. Increasing the margin

C. Decreasing the cost D. Increasing the cost 76. Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, What is the buyer really buying? A. Augmented product B. Actual product C. Core benefit D. Specialty product 77. Which of the following can be used to build up long-term image for a product? A. Free samples B. Advertising C. Coupons D. Price packs 78. Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? A. Marketing mix B. Promotion mix C. Offering mix D. Product mix 79. Which of the following is a controllable factor for marketers? A. Competition B. Technology C. Corporate culture D. Economy 80. Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. A. Shifts in unemployment B. Shifts in the economy

C. Shifts in consumer tastes and preferences D. Foreign imports 81. Which of the following is a major determinant of demand for the product in the market? A. Planning B. Promotion C. Price D. Place 82. Which of the following is also called an Export market? A. Consumer market B. Business market C. Global market D. Government market 83. Which pricing strategy involves a company fixing a low price that high-cost competitors cannot match? A. Skimming B. Psychological C. Cost-orientated D. Penetration 84. The _____ is the central instrument for directing and coordinating the marketing effort. A. Business plan B. Production plan C. Market plan D. Selling plan

85. Which of the following is NOT a part of consumer adoption process? A. Convenience B. Trail C. Evaluation

D. Interest 86. Which of the following offers an incentive to buy a product? A. Direct mail B. Public relations C. Sales promotion D. Advertising 87. ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. A. Place B. Price C. Promotion D. Product 88. Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? A. Line extension B. Co- branding C. Brand extension D. Multibranding 89. How TV commercials can catch the attention of customers? A. Catchy jingles B. Humor C. Catch-phrases D. All of the given options 90. In which of the following company specifically creates a brand to counter a competitive threat? A. Fighting brand B. Co-brand C. Family brand

D. Individual brand 91. Identify which one of the following is a cash cow. A. A product with high growth and high market share B. A product with low growth and high market share C. A product with low growth and low market share D. A product with high growth and low market share 92. Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? A. Internet B. Electronic media C. Mass media D. Publicity 93. The label on a soft drink can read "cool and refreshing." For what reason are these words used? A. To encourage multiple purchases B. To provide information C. To promote the product D. To satisfy legal requirements 94. Which of the following is a reduced price marked on the label or package by producer? A. Coupon B. Price-pack deal C. Sample D. Cents-off deal 95. Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? A. Why to launch the product? B. How to launch the product? C. Where to launch the product?

D. When to launch the product? 96. Which of the following channel is used for standardized items? A. Selling direct B. Mail order C. Retailer D. Wholesaler 97. The price of which of the following is lower than the cost and is used to drag customers into a store.: A. Premium product B. Discounted product C. On-sale item D. Loss leader 98. Which of the following is considered as dead end of distribution? A. Promotion B. Warehousing C. Wholesaling D. Retailing 99. What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? A. 50 B. 100 C. 150 D. 200

100.Buying and selling of mass consumer goods and services comes under which of the following markets? A. Business markets B. Global markets C. Consumer markets

D. Government markets