JAIN COLLEGE,GWALIOR

Teaching Planner - MBA 4 PTU 402 Project Evaluation And Implementation Topic Name Unit I Project : Definition Charcteristics Importance Types Steps In Identification Of Projects Project Life Cyclye Project Management: Meaning And Scope Technical Appraisal Enviornmental Appraisal Managerial Appraisal Unit II Economic And Market Appraisal Financial Appraisal: Project Cost Estimation And Working Capital Requirement Sources Of Funds Appropriate Composition Of Funds Preparation Of Projected Financial Statement Viz. Projected Balance Sheet Projected Income Statement Projected Funds And Cash Flow Statements Preparation Of Detailed Project Report Need & Techniques For Ranking Of Projects Payback Method Accounting Rate Of Return Internal Rate Of Return Net Present Value Method Net Terminal Value Method Multiple Internal Rate Of Return Unit III Scba-Meaning, Rationale Approaches To Scba Scba By Fi'S: Unido Approach L-M Approach Social Appraisal Of Projects Implementation Of Projects: Project Scheduling & Control Problems Of Project Implementation Role Of Project Manager Project Audit Contract Management: Basic Concept Remedies For Non Performance Of Contract
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JAIN COLLEGE, GWALIOR

Teaching Planner - MBA 4 PTU MM 509 Product And Brand Management Topic Name Unit I Product Concepts Product Mix Concepts Product Classification Product Planning Marketing Plan PortFolio Analysis Market Potential and Forecasting Product Life Cycle Product Life Cycle stages and corresponding strategies Product Evaluation Product Positioning Concept Product differentiation Positioning Strategies Preference Analysis Benefit Segmentation Unit II New Products New Products Categories Organization for Product Management New Product Development process Concept Generation Concept screening Concept Testing Marketing strategy development Product Development Product use testing Test marketing Product Launching Designing the offer: Perceptual Mapping Cojoint Analysis Pricing the offer : Price elasticity of demand Pricing strategies Concept of product testing Test marketing Product Launch Unit III Branding Decisions : Branding Brand Name Brand Characteristics Brand Strategy Decisions Brand Image
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Brand Identity Brand Personality Brand Positioning and Repositioning Brand Equity Brand Building: Brand Building process Brand Licensing and Franchising Packaging and Labelling

ment Days 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39

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