Janette D. Petro janettepetro@hotmail.

com

CAREER PROFILE Accomplished marketing and communications professional with a track record in strategic planning, marketing, communications, and project supervision. Established and managed effective marketing practices that exceeded strategic goals within budget expectations in diverse industries. Demonstrated ability in developing and motivating people, gaining consensus among stakeholders, and delivering bottom-line results that grow business. EXPERTISE AND SKILLS Strategic marketing planning Profit and loss responsibility B2B and B2C marketing expertise Communications Media relations Agency and vendor management Integrated brand development Website development Tradeshow and event management

CAREER PROGRESSION COPY KING Cleveland, OH 6/2010 to 9/2011 Interim Director of Marketing Operations Manage a team that includes graphic designer, business development, and production staff. Manage day-to-day department operations and project workflow. Analyze current and future needs of the creative departments staff and equipment, and provide recommendations, strategic advice including costs and schedules. Manage workforce planning, including employee training and development programs. Develop and maintain outside vendor and freelance relationships VISITING NURSE ASSOCIATION OF OHIO Cleveland, OH 2007 to 2009 Director of Marketing and Business Development 1/2009 to 8/2009 Led agencys marketing and business development organization, including branding, advertising, communications, media relations, website development, and direct mail. Developed and launched new brand identity, including brand standards, logo, and collateral system. Developed and implemented internal communications plan. Increased marketing efficiency with brand structure 30% while managing 5 business development managers. Led redesign and re-launch of agency website, consolidating 10 unique sites into one. Launched agency presence on Facebook and Twitter. Marketing Consultant 3/2007 to 1/2009 Applied marketing skills to small/start-up businesses and non-profit organizations to facilitate growth. Provided strategic planning and prospect definition targeting. Developed business plan and marketing strategy for The Edge in Life, an educational program providing coaching and proven educational solutions. Program has been implemented with the Dayton Public School System. Developed marketing plan and revised web presence of Black Tie Cleveland (www.blacktiecleveland.com), a clearinghouse of events, planning services and promotional tools for Ohios nonprofit organizations and the philanthropists, staffs and volunteers who run them. Planned annual fund-raising event for the Center for Families and Children, with the objective of generating donations and increasing the agencys profile in the community.

Janette D. Petro http://www.linkedin.com/in/janettepetro

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FIFTH THIRD BANK Cleveland, OH 2005 to 2007 Director of Marketing Directed all aspects of marketing for Northeast Ohio affiliate, including branding, advertising, communications, media relations, direct mail, sponsorships and foundation/charitable giving. Increased deposit market share 7% year over year with strategically defined media plan and coordinated sales effort (reported by FDIC). Managed $5MM annual marketing budget and $1.2MM Foundation/Charitable donation budget. Managed staff of 4 marketing professionals. Developed business-to-business direct mail/telemarketing program, increasing sales by 8% in targeted market. Streamlined and standardized event planning process, resulting in a turn-key approach that delivered consistent brand messaging within a short timeline and maximum budget efficiency. SQUIRE, SANDERS & DEMPSEY, L.L.P Cleveland, OH 2003 to 2005 Global Product Manager Responsible for developing and leading all marketing and communications activities for the Capital Markets Practice Group, coordinating local office and firm wide marketing resources necessary to achieve strategic goals. Developed and implemented global marketing plans focused on advancing the goals and objectives of the Groups strategic plan, including internal communications, media relations, events and research. Generated 2% response rate with a targeted direct mail package to prospects, resulting in new client contacts for practice group leader. Increased practice group revenue $4.5MM by improving accounting reporting methods. Managed and coordinated participation in firm and industry conferences. AGILYSYS, INC. Solon, OH 2001 to 2003 Partner Marketing Manager Responsible for creating and executing marketing strategies for IBM software sales on competitive hardware platforms targeting small and mid-market partners. Achieved 30% response rate to a demand generation program for top business partners by implementing a customizable, modular campaign. Trained business partners to achieve required sales certifications generating 126% of quarterly certification goal in 4 days. Generated $63MM in sales in 2001 for Software Business Unit by introducing a marketing planning template for use in initial planning process with each partner. KEYCORP Cleveland, OH 1996 to 2001 Vice President, Marketing Director, Institutional Marketing Developed and implemented all aspects of business-to-business marketing management for Global Treasury Management, Shareholder Services, International, and Key Global Finance lines-of-business. Launched Global Treasury Management line-of-business online banking service (www.key.com/keytotaltreasury), generating $1.2 MM in new revenue first 12 months of service. Generated $1+ MM in new business annually for three consecutive years by coordinating all trade show activities including exhibit management, advertising, event coordination, direct mail, and online marketing. Achieved $50 M revenue in 8-week pilot period by implementing an automated data-mining program. EDUCATION MBA Marketing and Information Systems; Kent State University; Kent, OH BS Integrated Life Sciences; Kent State University; Kent, OH