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Cultura Documentos
Abhay Kumar Giri, Abhishek Chakraborty, Abhishek Singh, Alakh Kumar Niranjan, Amit Kumar Singh
9/9/2010
Methodology
Research Instruments: Interviews and Questionnaire Data Source: Sample Size: Sample Location: Sample Elements:
INTRODUCTION
Type Founded Headquarters Industry Products Promoter Parent Punch line
WEBSITE
Hypermarket 2001 Jogeshwari, Mumbai Retail Department, Apparels . Kishore Biyani Pantaloon Retail India Ltd. Is se sasta aur accha kahin nahin www.bigbazaar.com
ROADMAP
The Traffic Congestion on the way to Big bazaar of Indrapuram is very high. The road towards Indrapuram is very much busy too.
It has a nice and huge Parking Lot. So that the entrance is always clear. 300 car can be parked over there.
MISSION
One stop shopping at discounted prices. Provides Best Products at the Best Prices.
S A L E S
Customer Segmentation
Big Bazaar targets higher and upper middle
class
customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers.
5/19/2012
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PRICING
VALUE PRICING (EDLP)
PROMOTIONAL PRICING
- LOW INTEREST FINANCING - PSYCHOLOGICAL DISCOUNTING - SPECIAL EVENT PRICING
DIFFERENTIATED PRICING
- TIME PRICING
BUNDLING
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TIME PRICING
1. Price is fixed according the day of any week.
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LOW-INTEREST FINANCING
Big Bazaar gives offers related to low interest financing for the customer to attract more customer having problems with the payment at a time. This plan also helps to increase customers which is beneficial for itself.
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PSYCHOLOGICAL PRICING
It helps to play with human psychology. As cost cutting plays an important role in recent days so this pricing helps to gather more number of customers.
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BUNDLING
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PRICING
MRP Atta 10kg Rice 10kg Dal 5kg Sugar 5kg Tea 500g Coffee 50g Refine Oil 10ltr 240 210 225 95 54 68 860 @Big Bazaar 185 210 225 94.05 53.46 68 759 Brand Shakti Bhog Parimal Moong Renuka* Red Label Nescafe Dhara
Ghee 2kg
Salt 2kg Soap 6pc Shampoo 400ml Toothpaste 300g Detergent Detergent Soap 4 Bathroom Cleaner 2 Bourntiva 500g Total
400
20 114 199 79 110 40 100 124 2688
330
19.98 99 179 74 69 39.96 50 115 2409.51
Fresh n Pure*
Tata Salt Cinthol Garnier Colgate Clean Mate* Surf Excel Bar Clean Mate* Bournvita Save 276.51
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PROMOTION
Saal ke sabse saste 3 din Future Card (3% Discount) Shakti Card Advertising (Print Ads, TV Ads, Radio) Brand Endorsement by M.S.Dhoni Exchange Offer Junk Swap Offer Point-of-Purchase Promotions
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Rs 3500/-) on a shopping of Rs 3500/5 Kg Rice + 5 Kg Sugar + 5 Kg Oil for RS 599/-. Branded Microwave 17 ltrs at Rs 1999/-. Branded DVD Player + Home theater at Rs 2999/-. Magnum Queen Metal Bed with mattress and 2 pillows of Rs.12000/- at Rs.5999/-. Nirlon Fry Pan @Rs.569/-. Get Tawa,Kadai & Gas Toaster free
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BILLBOARDS
Billboards are one of the marketing strategy followed by BIG BAZAAR . It selects important places which have a rush of people all time to put its banner. It helps in marketing and attract people to visit the store.
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PUBLIC RELATION
S E R V I C E S
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PEOPLE
Well Trained Staff
Appearance Empowered Individual Encouraged To Think Out Of The Box Employ close to 10,000 people and recruit nearly 500
Making
Security Guards At All Gates
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PROCESS
The total process carried out from entering to the cash counter is very strategic and well defined. You can find baskets and trolleys at the gate to shop .
The products are arranged properly by its category so that one can find his or her need easily
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PROCESS Contd..
To reduce rush in cash counter there are number of counters. It has the facility to pay in cards. Decorations are also very good, and aroma of the shop is nice too, so that customers can feel comfort while shopping.
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PHYSICAL EVIDENCE
This is a very important part for any retail shop.
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Analysis
5 Forces
Rivalry among the competitor
Threat of entrants
Analysis
Reliance Retail, Aditya Birla Group , Vishal Retails, Bharti and Walmart, etc
Domestic Business monsters are looking to start retail chains. International players looking to foray India. The bargaining power of suppliers varies depending upon the target segment. The unorganized sector has a dominant position.
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SWOT ANALYSIS
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Strength - High Brand Equity - EDLP - PoP promotions - Variety of stuff under single roof
Weakness
- Unable to meet store opening targets - Falling revenue.
Opportunity
- Organized retail - Evolving consumer preferences
Threat
- Competitors - Government policies - Unorganized retail
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RECOMMENDATION
The entrances of big bazaar in Indrapuram are very small ..so they have to increase the width of the entrance, so that customers feel comfortable while entering the retail. Many items are there which are not having a high demand in market, like kids toys, CD and DVDs. It should focus on those products which have a high demand. There should be more variety in brands.
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