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Count Financial Limited ASX Spotlight Conference

25 November 2009
Contact: Barry Lambert, Founder, Executive Chairman barry.lambert@count.com.au or (02) 8272 0212

EBIT Growth

Average EBIT growth last 6 years 22.7% pa


30 June $M EBIT Change % 2004 10.85 32% 2005 15.60 44% 2006 23.18 49% 2007 28.92 25% 2008 33.42 16% 2009 23.43 (30%)

Dividend

Average annual dividend increase last 6 years 22.3% pa


Per Share Dividend (cents) Change % 2004 3.5 45% 2005 4.5 28% 2006 6.0 33% 2007 8.0 33% 2008 10 25% 2009 7 (30)%

COU EPS & Dividends vs Share Price


as at 31 October 2009
800 700 600 500 400 300 200 100 0 Dec-00 Jun-01 Dec-01 Jun-02 Dec-02 Jun-03 Dec-03 Jun-04 Dec-04 Jun-05 Dec-05 Jun-06 Dec-06 Jun-07 Dec-07 Jun-08 Dec-08 Jun-09 2 0 8 6 4 12 10

Earnings per share (RHS) COU (LHS)

All Ords (LHS)

Dividend paid per share (RHS)

Key Performance Indicators


30/09/09 Key Performance Indicators
1 Preferred Platforms (a) 2 Other Investments (b) 3 Total Funds 1&2 (FUA) 4 Loans Outstanding (c) 5 Total 3&4 (FLUA)

30/06/09 $B $ 5.79 $ 4.81 $10.60 $ 3.57 $14.17 30/06/09 $M $34.44

% Change FYTD 12.61% 13.31% 12.92% 0.84% 9.88% % Change FYTD 3.80%

30/09/08 $B $ 6.56 $ 5.12 $11.68 $ 3.71 $15.39 30/09/08 $M $30.40 17.60% % change 12 months (0.61)% 6.45% 2.48% (2.96)% 1.17% 12 Mth Change

$B $ 6.52 $ 5.45 $11.97 $ 3.60 $15.57 30/09/09 $M

6 Insurance Premiums

$35.75

(inforce)

(d)

2008/09 Full Year Results: Revenue


Revenue 02/03 03/04 04/05 05/06 $M Net Fees and Retail Revenue Asset-based Revenue Other fees Net Revenue $M $M $M 06/07 $M 16.13 25.62 3.24 44.99 07/08 $M 17.34 31.57 3.07 51.98 08/09 $M 14.29 25.13 3.12 42.54 Change % (18%) (20%) 2% (18%)

9.77 11.20 12.25 14.10 8.25 10.55 13.60 19.87 3.02 3.53 3.86 3.01

21.04 25.28 29.71 36.98

2008/09 Full Year Results: Expenses


Expenses 02/03 $M Employment Other expenses Share based payments expense Total expenses 6.81 6.01 03/04 04/05 $M 7.85 6.58 $M 7.91 5.40 0.80 05/06 $M 7.70 4.61 1.49 13.80 06/07 $M 8.23 5.58 2.26 16.07 07/08 $M 8.82 6.67 3.07 18.56 08/09 $M 9.06 6.51 3.54 19.11 Change % 3% (2%) 16% 3%

12.82 14.43 14.11

Summary
Year ending 30 June 2004 $M Net Operating Income# Expenses EBIT Investment income* Net profit before tax Net profit after tax 2005 $M 2006 $M 36.98 13.80 23.18 2.37 25.55 17.60 2007 $M 44.99 2008 $M 51.98 2009 $M 42.54 19.11 23.43 4.72 28.1 19.4 (11.5%) (9.3%) Change % (18%) 3% (30%)

25.28 29.71 14.43 14.11 10.85 15.60 1.69 1.04

16.07 18.56 28.92 3.88 32.80 22.69 33.42 (1.72) 31.7 21.3

12.54 16.65 9.01 12.30

# excludes interest, dividends and profits from sale of assets *including unrealised gains and losses

We remain focused to grow


Count remains in good shape with a strong balance sheet and stable professional network Counts 3- plank growth strategy remains consistent: Increase number of quality Members; Improve the efficiency of existing franchisees; and Add non-investment products, services and businesses.

Core Business: Advice


Counts strength is our strong and stable network of professional accountants and financial advisers who continue to service the needs of their clients throughout their life cycle.
418 Franchisee offices, mainly accountants (including 13 Countplus firms) 860 Authorised Representatives 296 finconnect Members

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Increase number of quality Members


Counts Offerings
Full Financial Planning offering for Accountants & Financial Planners Mortgage aggregator for Members & Referrers for Residential, Commercial Lending & Asset Finance only Wealth Creation Integration Model for Accounting & financial Planning firms Accounting based best practice templates, procedures & tools website. JV Count & SBS (Countplus Member)
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Consumer sentiment is now higher than when the All Ords was at its peak
Westpac-Melbourne Institute Consumer Sentiment Index Jan 2007 to Sep 2009
130

More positive
120 110 100 90 80

Oct 2007 All Ords peak Index = 115.3

Sep 2009 Index = 121.4

Mar 2009 All Ords low Index = 85.6 Oct 2008 Govt announces deposit guarantee Index = 82.0

More negative

70
0 Ap 7 r0 7 Ju l0 O 7 ct 07 Ja n 0 Ap 8 r0 8 Ju l0 O 8 ct 08 Ja n 0 Ap 9 r0 9 Ju l0 O 9 ct 09 Ja n

Source: Westpac-Melbourne Institute Consumer Sentiment Index. Base: Australians aged 18 and over (1200 per month).

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Countplus (work in progress)


Specialists
SMSF Admin Audit M&A Technical Business broking R& D
CP Accounting Franchises

COUNT Countplus

15

Lawrence Business Management

2010 Budgeted Revenue - $9.4M Acquired: 30 November 2007 Location: Perth WA


16

The MBA Partnership

2010 Budgeted Revenue - $4.5M Acquired: 30 November 2007 Location: Gold Coast QLD
17

HMA Twomey Patterson

2010 Budgeted Revenue - $6.3M Acquired: 31 January 2008 Location: Riverina and South West Slopes region NSW
18

Bentleys Perth

(formerly Rix Levy Fowler)

2010 Budgeted Revenue - $5.1M Acquired: 29 February 2008 Location: Perth WA


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Beames & Associates

2010 Budgeted Revenue - $3.6M Acquired: 31 March 2008 Location: Canberra ACT
20

Specialised Business Solutions

2010 Budgeted Revenue - $3.9M Acquired: 30 April 2008 Location: Brisbane QLD
21

Mogg Osborne

2010 Budgeted Revenue - $3.2M Acquired: 1 July 2008 Location: Regional VIC
22

Crosby Dalwood

CROSBY DALWOOD PTY LTD

2010 Budgeted Revenue - $2.6M Acquired: 2 September 2008 Location: Adelaide SA


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Cooper Reeves

2010 Budgeted Revenue - $4.1M Acquired: 1 November 2008 Location: Brisbane QLD
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Countplus MBT

2010 Budgeted Revenue - $4.9M Acquired: 30 June 2009 Location: Sydney NSW
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Evolution Advisers

2010 Budgeted Revenue - $3.6M Acquired: 31 July 2009 Location: Lake Macquarie NSW
26

Robson Partners

2010 Budgeted Revenue - $2.7M Acquired: 4 September 2009 Location: Central Coast NSW
27

Achieve Corp

2010 Budgeted Revenue - $3.6M Acquired: 30 September 2009 Location: Canberra ACT
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Countplus Investees 2010 budget


TotalBudgetedRevenue $57.4M TotalBudgetedNPATBA* $8.9M TotalPurchasedNPATBA* $6.6M 35%BudgetedNPATBA*growthonPurchased NPATBA*

* NPATBA: Net Profit After Tax Before Amortisation


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Counts strategic investment in MOC now at 17.33%

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Summary
Team: hardworking, committed, stable management Network: loyal and trusted professionals Model: Superior (has not been replicated) Brand: unique, unblemished Profitable: a rare attribute!

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Question Time

Count Financial Limited ASX Spotlight Conference


25 November 2009
Contact: Barry Lambert, Founder, Executive Chairman barry.lambert@count.com.au or (02) 8272 0212