EWS for Project Baadshah

Dear Nikhileshji, There is a new study for a reputed cigarette company in Gwalior. NEED FOR RESEARCH:

The client is planning to come up with new pack design for its cigarettes brand. For this the client wants to test the pack designs to know which are the winning packs.

PROCESS: This is a Quantitative + Qualitative research study. FOR QUANTITATIVE

The respondents fitting the sampling criteria should be recruited at cigarette outlets. Then the respondent is invited to a central location (CLT) where the MQ will be administered. The respondent is served refreshments and given a gift.

Quantitative Sampling

Only Males Regular Smokers of cigarette (i.e. smokes at least 5 sticks per day at least 5 days a week) FSS/P smokers aged 20-30 years with some king Size interaction in SEC A,B,C GFK Smokers aged 20-30 years in SEC A2,B,C Mix of GFP & Bristol smokers aged 20-30 years with King size interaction in SEC A,B,C Equal proportions of respondents among each SEC defined for the MOUB brand to be maintained.

QUANTITATIVE SAMPLING: FSS / FSP SEC A, B, C 2025 2630 GFK SEC A2,B, C 2025 2630 Bristol, GFP SEC A,B,C 2025 2630 TOTAL

EWS for Project Baadshah

Gwalior 30 30 30 30 30 30 180

FOR QUALITATIVE Methodology : o Focus Group Discussions (FGDs) with 5-6 respondents in each group lasting for about 1.5 to 2 hours Target respondents : o Only Males o Regular Smokers of cigarette (i.e. smokes at least 5 sticks per day at least 5 days a week) o FSS/P smokers aged 20-30 years with some king Size interaction in SEC A,B,C o GFK Smokers aged 20-30 years in SEC A2,B o Mix of GFP & Bristol smokers aged 20-30 years with King size interaction in SEC A,B,C o SEC A/B/C (Details as per the table below) Qualitative Sampling FSS / FSP SEC A, B, C Gwalior 1 SEC A2/ B1 GFK SEC A2,B 1 SEC A2/B1 Bristol, GFP SEC A,B,C 1 SEC B 3 TOTAL

Requirements from field: Venues : o Quantitative (for CLT) different venues for every day of field work. Venues to be fixed across the geographical spread of the center. o Qualitative : Hotel Venue (For FGDs) CCTV/ Videography Stationary / cue cards Any other recruitments would be informed later Timelines: Quantitative FW o FW - 8th Jan-13th Jan Qualitative

EWS for Project Baadshah

FW 11th Jan If in case of Clarifications please revert to piyush@drshti.com,
o manish@drshti.com, deepak.r@drshti.com, mukunda@drshti.com, pranali@drshti.com & debobrata.b@drshti.com