Wal-Mart has been the largest retailer in the US for many years. It has four parts to its corporate strategy: dominance in retail markets, expansion domestically and internationally, positive brand recognition, and branching into new retail sectors. Wal-Mart's public affairs strategy aims to help implement these goals through enabling expansion, gaining political access, and addressing criticisms around unionization and market dominance. If Wal-Mart clarifies its stances and addresses concerns, it can maintain its success and reputation as the top retailer.
Wal-Mart has been the largest retailer in the US for many years. It has four parts to its corporate strategy: dominance in retail markets, expansion domestically and internationally, positive brand recognition, and branching into new retail sectors. Wal-Mart's public affairs strategy aims to help implement these goals through enabling expansion, gaining political access, and addressing criticisms around unionization and market dominance. If Wal-Mart clarifies its stances and addresses concerns, it can maintain its success and reputation as the top retailer.
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Wal-Mart has been the largest retailer in the US for many years. It has four parts to its corporate strategy: dominance in retail markets, expansion domestically and internationally, positive brand recognition, and branching into new retail sectors. Wal-Mart's public affairs strategy aims to help implement these goals through enabling expansion, gaining political access, and addressing criticisms around unionization and market dominance. If Wal-Mart clarifies its stances and addresses concerns, it can maintain its success and reputation as the top retailer.
Direitos autorais:
Attribution Non-Commercial (BY-NC)
Formatos disponíveis
Baixe no formato PDF, TXT ou leia online no Scribd