Escolar Documentos
Profissional Documentos
Cultura Documentos
Support typeface
The Sans ExtraLight
The Sans ExtraLight and The Sans ExtraLight Italic
The Sans ExtraLight (Myriad Pro Light, Arial)
typefaces combine well with the Planmeca logo.
The Sans – this should be used for headings and 4
The Sans ExtraLight emphasis. The Sans ExtraLight – this should be used for
The Sans ExtraLight Italic (Myriad Pro Light Italic, Arial Italic) all body copy.
PANTONE 2736 ®
Isolation zone
X
An area of clear space must always be left around
X X the four edges of the logo, as shown on the right.
X The height of the area above and below, marked as ‘x’,
should always be the same as the logo height.
Minimum size
The logo must never be reproduced so small that it
Planmeca Oy loses its clarity. 18 mm from edge to edge of the logo is 5
Asentajankatu 6, 00880 Helsinki, Finland the minimum recommended.
(width 18mm)
PANTONE 2736 ®
LOGO VARIATIONS Backgrounds
Use white background whenever possible. The logotype is
then blue.
Variations
In a few rare instances it will not be possible to use
the corporate blue logo, i.e. if the background colours
clash violently with the corporate blue logo, or only one
colour is available. When on blue or difficult backgrounds,
use the corporate logo white out, the logotype is
then white.
7
Black & White
For black and white publications, or when colour is not
an option, use the logotype in either black or white.
If using the full black or white version of the logo on
a solid background colour, the background must provide
adequate contrast.
THINGS TO AVOID Protecting the integrity of the logo is important.
Never
Distort or change the relative proportions of the logotype.
Never
Reproduce the logo in any other colour than those stated
in these guidelines.
Never
Allow other graphic elements or type to intrude into
Planmeca Oy
Asentajankatu 6, 00880 Helsinki, Finland the isolation zone. 8
DESIGN APPLICATIONS The logo should be applied consistently on all
products in order for the Planmeca brand to achieve its
maximum impact.
9
ProOne Romexis Sovereign
all in one-CONCEPT Planmeca all in one-concept, the fundamental thinking
behind all Planmeca procedures, drives the company to
deliver all-inclusive services within dentistry, to succeed
as the pioneer of high technology, and to excel as
an active operator in product development.
Yet, there has recently risen a need to use the all in one-symbol also in marketing. The previous
all in one-symbol however is not suitable for marketing purposes, and doesn’t meet
the requirements for printing. The symbol consists of several small and detailed figures, and
thus it cannot be shrunk into a small size, as the full image becomes blurred and looses its
message when printed very small.
Due to this new field of usage, a new all in one-symbol has been designed. It carries the same
message as the previous functional one, but illustrates it in a symbolic way. The new symbol is
more suitable for marketing, and in publicity it can bring marketing value to the company.
all in one-SYMBOL The circle shape of all in one-symbol signifies the compre-
hensiveness of Planmeca’s functions and the all-inclusive
service the company provides for the customers; circle
collates together and encloses inside itself everything
existing within the field of dentistry.
X
the minimum amount of white space around it. Thus,
an area of clear space must always be left around
the four edges of the symbol, as shown on the right.
10 mm
If you have any difficulties with the symbol when
producing artwork, please contact the Planmeca
Marketing and Advertising Department.
all in one COLOUR & GRAYSCALE
15
16
4.
all in one INCORRECT USAGE
1. 2.
17
Do not use:
1. Do not use colourful symbol on a background containing
same colours as the all in one-symbol.
2. Do not use black symbol on a black background.
all in one REVERSED OUT Not to be used without
Planmeca Advertising Department’s consultation.
18
19
STATIONERY Stationery forms a vital link between Planmeca’s
partners and the public. It is therefore essential that each
stationery item is seen to be consistent.
Matti Meikäläinen
Title
Planmeca Oy
Asentajankatu 6
FI-00880 Helsinki, Finland
tel. +358 20 7795 xxx
fax +358 20 7795 xxx
www.planmeca.com
20
Planmeca Oy | Asentajankatu 6, FI-00880 Helsinki, Finland | tel. +358 20 7795 500 | fax. +358 20 7795 555 | sales@planmeca.com | www.planmeca.com
Bank: Nordea Bank Finland Plc. | Account (EUR): Fl6321221800062512 | Account (USD): Fl4221226200000350 | Swift-code (BlC):NDEAFlHH
Business ID: 0112773-2 | VAT number: Fl01127732 | Domicile: Helsinki www.planmeca.com
EMAIL SIGNATURE Shown here is the correct form that all email sent by
Planmeca should conform to.
This e-mail may contain confidential or privileged information. If you are not the intended recipient (or have received this e-mail in error) please notify the
sender immediately and destroy this e-mail. Any unauthorized copying, disclosure or distribution of the material in this e-mail is strictly forbidden. We will
not be liable for direct, indirect, special or consequential damages arising from alteration of the contents of this message by a third party or as a result of
any virus being passed for viruses.
Summary
The Planmeca logo and all in one-symbol is central to
the way that we are perceived, and defines the business
as a trading entity in its own right. Remember that our
identity is a business asset and should be treated with
respect.
Further information
There is a shared responsibility for the logo’s correct
application, hence the need for these guidelines.
However, if you have any queries about usage or
application, all brand identity affairs are managed by: 22
Planmeca Marketing and Advertising Department
Planmeca Oy
Asentajankatu 6, 00880 Helsinki, Finland
AD
Ms Päivi Hyytiäinen
tel. +358 20 7795 395
fax +358 20 7795 491
paivi.hyytiainen@planmeca.com