What is

CREATIVITY???
"Being creative is seeing the
same thing as everybody else
but thinking of something
different
 PERHAPS DERIVED FROM THE WORDS

INNER & MOTIVATION

INNOVATION

A BURNING DESIRE TO QUESTION

THE STATUS QUO
FOCUS IS EXPERIMENTATION AND ACHIEVEMENT
INNOVATION AND CREATIVITY

Innovation can be defined as a creative solution to

remove bottleneck, a hindrance to a sustainable
performance improvement. IT IS AN ENTREPRENEURIAL
ENDEAVOUR.

The entrepreneur always searches for

change, responds to it and exploits it
as an opportunity.
 BISOCIATION

the bringing together of two previously unrelated

planes of thought

1 2

WOOD SHAVINGS – SAWDUST+ GLUE= CHIPBOARD

HEALTHY CHICKEN + CHOLERA VIRUS =VACCINATION
 TWO THINKING PROCESSES
IN CREATIVITY
• Divergent thinking is the intellectual
ability to think of many original,
diverse, and elaborate ideas.
• Convergent thinking: the intellectual
ability to logically evaluate, critique
and choose the best idea from a
selection of ideas.
 THREE KIN DS OF THIN KIN G PRO CE SS
MECHANICAL CREATIVE
INTUTION
SYSTEMS HINKING THINKING

PROBLEM
PROTOTYPE

ANALYSIS OF
PROCESS OF
ESSENCE
THOUGHT

SOLUTION

LOCAL OPTIMIZATION TRANSFORMATION

REARRANGEMENT OR SEEING TREE OR CHANGED
OF ELEMENTS NOT THE FOREST CONFIGURATION
IT IS TIME FOR AN
EXERCISE
You will be given one LETTER at a time and
you have to add them to the previous
letter(s) in such a manner that you have a
word at every step.
Example:
SLAT E
A
T
R
E
G
T
 CREATIVE TRAITS

• Imagination
• Verbal Ability
• Conceptual Ability
• Ability To Reason Logically
• Ability To Think Rapidly
• Mental Flexibility
• Ability To Think Nontraditional
 extrinsic Motivation intrinsic

• Characterized by internal desire to

• Carrot and stick approach
do something.
• Basically financial
• A personal sense of challenge
• Conditional to achieving
• An intrinsic drive to excel.
success
• Work is an enjoyment – a sense of
• It doesn’t stop people from
fulfillment .
being creative , but doesn’t
help either. • Work itself is their own motivator
• Can give a feeling of being • A deep sense of commitment to
bribed o controlled. their work.
• It can not trigger – interest – • They work for a cause.
passion –involvement about
• FOR THE EMPLOYEE IT IS NOT
the job
THE JOB– IT IS A CRUSADE
 What can I do to
increase my creativity?
 PERSONALITY TRAITS

• Frequently Take Independent

Action
• Prefer Working With Minimal or No
Supervision
• Prefer Variety and Change
• Seek New Challenges and
Experiences
• Enjoy Risk-Taking
• Desire Praise & Recognition
 PERSONALITY TRAITS
CONTD.

• Dislike Failure
• Exhibit High Energy Levels
IT IS TIME FOR AN
EXERCISE
ARE YOU INTUITIVE ?
 CREATIVITY CAN BE
DEVELOPED

• Study
• Concentration
• Practice
• Patience
 BRAINSTORMING

• Identify As Many Different Ideas As

Possible
• List All Relevant Ideas Generated
• Reserve Analysis and Judgment Until Later
• Can Be Done By One Person or By a Group
• Used Most Often In Connection With
Problem Solving
 ROLE PLAY

• The Process of Acting Through a Situation

Without All the Real Characters Being
Present
• Practice Through Role Playing With
Someone Else
 EXPERIMENT

• Experiment With Different Ideas

• Sometimes, You Have to Try Putting the
Pieces Together in Different Ways in
Order to See What Happens
 CREATIVE PROBLEM
SOLVING
• Develop a Creative Atmosphere/Attitude
• Identify the Problem
• Determine The Facts
• Identify Possible Solutions
• Let The Problem Simmer
• Determine The Best SOLUTION
IT IS TIME FOR AN
EXERCISE
A delegation of Martians has just landed in
the middle of your home town. They do not
understand any Earth languages - only
graphic symbols. Prepare a short speech
composed of graphic symbols to welcome
them and tell them just what kind of place
you live in.
 THE CREATIVE INDIVIDUAL:
COMPONENTIAL THEORY Flexibility and
imagination in
Technical approaching
Procedural problems

Domain Creative
Expertise Thinking
Ability
CREATIVITY

Intrinsic
Workplace Motivation
practices and Task-focused
conditions
 PRINCIPLES OF CREATIVITY

• Creativity is developmental:
• Creativity is a process:
• There is power in the positive:
• There is power in vision and purpose:
• Understand the Brain/Mind Connection:
• The Creative Mind is Curious, Flexible,
and Imaginative:
• All Things Are Connected:
IT IS TIME FOR AN
EXERCISE
Morphological forced connection
Example: Improve a ball-point pen
Cylindrical Material Cap Ink source

Faceted Metal Attached Cap No Cartridge

Square Glass No Cap Permanent

Beaded Wood Retracts Paper Cartridge

Cartridge Made of
Sculptured Paper Cleaning Cap
Ink
Identify an area which you would like to see
improved in your organization and find a
way to tackle the problem as a group
 The Top 10 Ways to Boost
Your Creativity

1. Build-up your creative muscle.

2. Step aside and let go of your ego.
3. Be inspired and not copy other's work.
4. Know that you cannot control the creative
process
5. Create the environment that will allow your
creativity to blossom,
6. Get to know yourself deeply and
intimately.
7. Detach yourself from the outcome -
enjoy the process.
8. Have compassion for yourself and
allow the process to burn away any
doubts, fears, can'ts and will never be
able tos....
9. Experiment and be prepared to learn
all the time.
10. Love life enough to give it the gift of
your unique creativity.
IT IS TIME FOR AN
EXERCISE
Design a TV + Coffee Dispenser +
Sandwich Maker

What will be the product features and unique

advantages the product offers?
Why do you think there is a demand for the product?
What will be the marketing strategy for the product
10 tried and trusted ways to kill the good ideas
and enthusiasm of your co-workers.

1. It’s against company policy.

2. It doesn’t fit the system.
3. It will never be approved.
4. The timing just isn’t right.
5. It didn’t work before.
6. It’s too wild.
7. We’re not ready for that.
8. I will think about it.
9. Put something in writing and get back
to me.
10. Let’s form a committee.

When you kill somebody’s good idea.

You kill a little of that person too.
IT IS TIME FOR AN
EXERCISE
 FORCED ANALOGIES

Pencil Marriage
Gold Ring Remember promises
Flat side Dull daily routine. Change activities
6 things to do: Budget, Take a class, Improve discipline, be more
Six sides
assertive, start now!, improve communications
Eraser Rub him out! Forgive and forget past mistakes
Superior I feel inferior to my husband
Wood shaft Feel closed in. Need other interests. Am I getting shafted?
Lead Get the lead out! Do It! if I press any harder I will break.
Write Send a note telling you love him/her
What would you compare your organization
to? list out the attributes that are similar
with your organization.
 APPLICATION EXERCISE

• Devise a Way to
Change the
Formation From
Five Squares to
Four, by Moving
Only Two of the
Lines.
• Squares Must Still
Be Adjacent
SOLUTION
 IN AND OUT LETTERS

• A man draws a box,

then begins to place
all the letters of the
alphabet either inside
or outside the box.
• Where do G, H and
the rest of the
alphabet belong?
• What is the system
being used?
 SOLUTION
• The key to the
problem lies not in
some complex
interrelationship of
numbers of vowels
and consonants but in
the shape of the
letters themselves.
• Letters with straight
lines belong inside the
box; letter with curved
lines, outside