EXECUTIVE SUMMARY

INTRODUCTION
Pet industry comprises establishments primarily engaged in providing pet care services (except veterinary), such as boarding, grooming, sitting and training pets. The Indian pet industry is about Rs 350 crore and it is growing at a rate of 26per cent. The market for the medical, grooming and immunization segments is about Rs 150 crore. The pet industry is largely in the hands of unorganized players and the consumers are not aware about the brands and the legitimate costs of pet products. Dogs dominate the pet industry and there are about 40 lakh dogs alone in the six major metros. The major reasons for growth of dog ownership especially in urban areas in India are- Changing lifestyles in the form of the rise in nuclear families, double income households and recession.

ENTREPRENEURS PROFILE
NAME: SUPRATIK DAS AGE: 19 DATE OF BIRTH: 13/08/1992 EDUCATIONAL QUALIFICATION: CLASS X (CBSE) 89% CLASS XII (CBSE) 79% CURRENTLY PURSUING BACHELOR OF BUSINESS MANAGEMENT FROM CHRIST UNIVERSITY

NAME: ANKIT AGRAWAL

AGE: 20
DATE OF BIRTH: 14/06/1991 EDUCATIONAL QUALIFICATION: CLASS X (CBSE) 78% CLASS XII (CBSE) 83% CURRENTLY PURSUING BACHELOR OF BUSINESS MANAGEMENT FROM CHRIST UNIVERSITY

COMPANY PROFILE
Kamp K9 is a start up firm, which sensed the need for providing best training and grooming services in Bangalore. The services include puppy kindergarten, Obedience training and grooming. KAMP K9 is a start up firm, which sensed the need for providing best training and grooming services in Bangalore. The services include puppy kindergarten, Obedience training and grooming. Our Vision is to Be the best provider for dog training and grooming services in Bangalore by 2015. The keys to success are providing a quality service better than the competitors that result in customers delight. Our Trainers are highly trained and provide expertise service. Market research and competitor analysis tells about the significance and the huge business opportunity in the Indian pet industry. About 90% of Indians are pet lovers and among them about 45% are dog lovers showing the huge market for the services for dog. Grooming and obedience training are the major services wanted among the dog owners. Hence we will provide these services, which are much high in demand when compared to the others. Also there are hardly any players providing these services and hence its a great business opportunity for us to explore this untapped potential market. Kamp K9 caters to Dog Owners belonging to Upper Middle Class & Elite Class in Bangalore. We will target Dog owners with young dogs, Dog owners with misbehaving dogs, Dog owners who require grooming services for their dogs. We position our service as the only grooming and training center for dogs catering to the elite and upper middle class. We also provide world Class Staff with expertise in grooming and training. Kamp K9 has a website where customers can enter their queries and solutions will be provided within 2 hours. The pet industry is one of the few industries that has escaped the perils of economic slowdown. With a growing number of nuclear families, there is an increase in demand for pets and the associated services. After conducting micro and macro analysis, we have decided to venture into the training and grooming segment in order to capitalize on the opportunities. With an efficient business plan in place we hope to succeed in our endeavor. In the light of these facts we are sure that our company will be able to succeed and will be the best company providing top class grooming and training services. 3

Objectives The objectives of the company include: To create a company with a primary goal to provide obedience training and grooming services to dogs. To provide expertise solutions to clients problems and aiming at customer delight

Vision & Mission Our Vision: Be the best provider for dog training and grooming services in Bangalore by 2015. Our mission is to provide the finest dog obedience training & grooming through quality service and expertise staff.

PET INDUSTRY
One industry that has bucked the slowdown trend is the Indian pet industry. This industry comprises establishments primarily engaged in providing pet care services (except veterinary), such as boarding, grooming, sitting and training pets. It includes animal shelters, pet hotels, dog day care services, mobile pet grooming services, obedience school training, sitting services, pet clipping and pedicure services. The major products and services include: Pet grooming services Pet training services Sale of pet/animal supplies Other receipts Sale of other merchandise The primary activities of companies in this industry are: Animal grooming services Animal shelters Boarding services for pets Dog pounds Guard dog training services Kennels for pet boarding Obedience training services for pets Pet sitting services The Indian pet industry is about Rs 350 crore and it is growing at a rate of 26per cent. The pet industry is largely in the hands of unorganized players and the consumers are not aware about the brands and the legitimate costs of pet products. The market for the pet health care also has increased significantly between 2001 and 2008, at an average annual rate of 9.3 per cent. The market for the medical, grooming and immunization segments is about Rs 150 crore. Small families prefer dogs for companionship and this was proving to be a boon for the pet industry. The main reason behind the growth also is that ownership of pets is catching up among the 35 crore-strong middle classes.

Due to the lack of awareness among consumers, pet stores sell the products that earn them high commissions. For the organized players, who offer the international brands at reasonable costs, this scenario creates a lot of opportunities. Overseas manufacturers as well as exporters are eyeing the growing Indian pet market. Dogs dominate the pet industry and there are about 40 lakh dogs alone in the six major metros. The major reasons for growth of pet ownership especially in urban areas in India are- Changing lifestyles in the form of the rise in nuclear families, double income households and recession. (During recession, the pet industry has always boomed. The concept is that if youre getting laid off or if youre spending more time at home, and if families are small, youre probably spending more time with your pet than with any other person. The more time you spend with your pet, you want to lavish more attention on them), increasing number of single executives and women, single-child families and parents whose children. Enthusiasts have also set up an Indian Pet Association to bring animal lovers under one umbrella. Increasingly, pets are being looked upon as companions and members of the family rather than as guard dogs for example. Pet owners have started to take an interest in their pets diet, health and grooming. A gradual shift towards prepared pet food has been observed. Pet owners are more willing to spend on pet food and pet care products than ever before. This trend has spawned an entire industry, with a growing emphasis on pet care. With a growing number of pet loving families, there is a tremendous scope in this field.

However, you cannot treat pet grooming and obedience training as just another business. A genuine love for animals and patience is required to thrive.

PURPOSE OF SELECTION
The main purpose of selecting this business is to train the dog in a very efficient manner. With the help of our technology people will not have to carry any burden to trained their dogs and be a status symbol to the society. The growing use of training and grooming a great use in todays market. so, the purpose is to do the grooming and training in a effective manner.

APPROXIMATE INVESTMENT
Ankit Agrawal and Supratik Das are the directors of KAMP K9. This project is a middle scale project and the approximate investment on the project is Rs 1,00,00,000. The company is situated in major city of India Bangalore.

MEDIUM SCALE INDUSTRY

A medium scale industry will be one with investment in plant and machinery of Rs 1,00,00,000 10,00,00,000. The definition has to be notified by the SSI ministry for it to become operational. Our business comes under the group because the total investment is more than 1 crore. This paper endevours to investigate various issues such as constraints, pressures, priority for investment, strategy for cost, quality, competence, development and performance in comparison to national and international standards for Indian Small-Scale Industries(SSI), Medium Scale Industries(MSI) and Large scale industry(LSI) in the present economic scenario.

MARKET SURVEY
Market Study We will not be successful waiting for the customer to come to us. Instead, we must focus on the specific market segments whose needs match our offerings. Focusing on targeted segments is the key to our future. Therefore, our focus and marketing message will be the services offered. We will develop our message, communicate it, and fulfill our commitment to excellence. Market Feasibility The benefits of sharing our lives with our pets offer owners affection, companionship and security. For busy families, professionals and single pet owners. Over 350,000 Portland Metro households have dogs, according to the Dog Nose News. The nation's 58 million pet owners spent an estimated 22.7 billion on their pets. Pet owners can be confident that their pets are in the best of hands at Kamp k9. Pets can socialize with buddies, revel in attention from expert caregivers, and enjoy play activities. Product Feasibility Our Product is Basically a dog ( training and grooming) process which gives training to untrained dogs and to sell the dogs of various breeds. Actual price of Dogs. Price being sold by the competitors Profits which is made by training the dogs in a better way.

Technical Feasibility Basically In technical Feasibility the Equipments of training and grooming are included as we can see this are extraordinary plan so the market may not affect from this kind of business so it involves various equipments such as :Training Equipments: Leather dog muzzle , leather dog harness , leather dog collar , dog sleeve for puppy, leather dog leash, dog bite suit, dog bite pad ,dog bite tag, puppy tug, Schutzhund dumbbells, Dog agitation stick , Dog agitation whip Dog training toy , Puppy beds and cages. Grooming Equipments: These range from cages, clippers, dryers, tables, tubs, blades, brushes, combs, scissors, dental, ear and nail care products, sprays, shampoos, conditioners, detanglers, bandanas, bows, collars.

SWOT ANALYSIS
Strengths Certified professional dog trainers with U.K qualification. Training service, which exceeds customers expectation. Highly hygienic training campus with all professional dog-training equipments. A logical, intuitive, psychological based methodology. Expertise consultation on total care of puppies & dogs (including training as well as grooming services.) Located in highly posh area with excellent client base.

Weaknesses This industry is still in its nascent stage and hence a large develop brand awareness. High Operating Expenses. market budget is required to

Opportunities A significant market growing at the rate of 26%. Extension of service in the form of retailing dog care & feeding products. Collaboration with the veteran doctors. Spread of the organization in the form of chain and franchisees.

Threats Already existing websites providing free detailed information about dog cares. Competition from local training & grooming specialized companies.

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WORST CASE SCENARIO

The companys worst scenario will be in a case where all the Dog training institute will enter the market and compete. Because our company is not so recognized and popular therefore we will have a tough time with the companies. The major competitors we can have a problem with are: Training: Pet Bonding in Rajaji Nagar, Bangalore Oak Wood Dog Training School in Kanakapura Road Bangalore.

Grooming: Paws, Ashoknagar, Bangalore. Fuzzy Wuzzy, Indiranagar, Bangalore.

Also we can have problems with the other institute, which gives training and grooming to the dogs and other animals also. We need to properly outsource our work in order to ensure steady flow of income.

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THE PRESENT AND FUTURE SCENARIO

Presently we have many competitors in the market as earlier stated. Therefore the business is highly risky in the short term. In the starting and commencement of business we have many competitors and therefore the business is in great trouble in the present. Thus we have to come with new features and innovations in the future in order to give a cutthroat competition to competitors. And give our best service in nearby future to make the business successful. Competitors

Training: Pet Bonding in Rajaji Nagar, Bangalore Oak Wood Dog Training School in Kanakapura Road Bangalore.

Grooming: Paws, Ashoknagar, Bangalore. Fuzzy Wuzzy, Indiranagar, Bangalore.

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QUESTIONNAIRE, DATA ANALYSIS AND INTERPRETATION

Feasibility of pet industry Table 1.1 Yes No 36 14

Figure 1.1

Feasibility
No 28%

Yes 72%

Source Primary Data

Data Analysis According to the survey conducted it is found that 72% of the targeted audience agrees that the pet industry is feasible for the Indian market whereas 28% of people think that it is not.

Interpretation It can be concluded maximum people agree that pet industry is feasible in the Indian market.

Pet preference 13

Table 1.2

Dog Cat Bird Others

34 10 4 2

Figure 1.2
Others 4% Bird 8% Cat 20% Dog 68%

Preference

Source Primary Data

Data Analysis It is evident from the given table that the Indian market mainly prefers Dog (68%) and the second preference of the Indian crowd is Cat (20%) and 8% prefers any type of birds and other pets are preferred by 4%. Interpretation It can be concluded that Indian population mainly prefers dog as a household pet and it is clearly evident from the chart.

Preferred breed 14

Table 1.3 German Shepherd Labrador Golden Retriever Others 10 15 14 11

Figure 1.3

Breed
German Shepherd Labrador Golden Retriever Others

22%

20%

28%

30%

Source Primary Data

Data Analysis This shows that preference of the breed of the dog varies uniformly across the population and depends from person to person.

Interpretation From the above survey it can be concluded that the breed preference of the dog varies uniformly and there is no specific preference as such.

Playing with dog 15

Table 1.4 Regularly Once in 2 days Only on weekends Once a week 4 8 26 12

Figure 1.4

30 25 20 15 10 5 0

26

12

Regularly

Once in 2 days

Only on weekends

Once a week

Play with dog

Source Primary Data

Data Analysis As per the survey conducted, we can clearly conclude that dog training is really a successful business venture plan because from the table it is evident that 26 out of 50 people play with their dog only on weekends which is not a good sign for a healthy dog and hence such kind of training program should be encouraged and is essential. Interpretation It can be thus concluded that not much time is spent on the training and grooming of the dog and there is a need for such training institutes.

Personal training 16

Table 1.5

Yes No

12 38

Figure 1.5

Traning

Yes 24%

No 76%

Source Primary Data

Data Analysis From the above pie chart it is clear that people today do not want to train their dog themselves due to their involvement in their regular busy schedule and hence such kind of training camps will be successful. 76% of the people said that they do not want to train their dog themselves and 24% of the people said that they want to self train the dogs. Interpretation The above survey shows that the people prefer training of their pets by training institutes and hence training institutes are surely a good plan for the Indian pet industry.

Purpose of having dog 17

Table 1.6

Security Just Like that Commercial Purpose Status Symbol

11 13 10 16

Figure 1.6

Purpose
Purpose 16

11

13 10

Security

Just Like that

Commercial Purpose

Status Symbol

Source Primary Data

Data Analysis The survey conducted shows that 16 out of 50 people would like to have a pet for the purpose of status symbol whereas 13 of them do not have a specific reason to justify their purpose. 10 people would like to have a dog for commercial purpose and 11 out of 50 would like to have it for security reasons. Interpretation The above conducted survey concludes that most people have a pet for status symbol and hence wont be able to spend much time on training and grooming.

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Regular vaccination Table 1.7 Yes No 17 33

Figure 1.7

Vaccination

Yes 34%

No 66%

Source Primary Data

Data Analysis 66% of the people surveyed said that they do not give regular vaccination to their dog and hence our training program would help to provide this service.

Interpretation It can be thus concluded that not many people spend a lot of time on vaccination of the dogs and hence there has to be some training program or some body that can help the common man to do so.

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Qualities to be trained Table1.8

Discipline Obedience Safety Others

16 9 15 10

Figure 1.8

Training Parameters
Others 20% Discipline 32%

Safety 30%

Obedience 18%

Source Primary Data

Data Analysis 32% of the people surveyed think that the main parameter for the training of the dog should be discipline and then safety (30%). 20% of the people think the dog should be trained for other parameters like hygiene etc and 18% of the people would like to train their dog for obedience. Interpretation The most commonly preferred purpose of training as per the conducted survey is discipline and our institute will serve this purpose.

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Usefulness of training Table 1.9 Strongly Agree Agree Disagree Strongly disagree Figure 1.9 27 15 8 None

30 20 10 0

27

15 8 0 Agree Disagree Strongly Disagree

Strongly Agree

Usefullness
Source Primary Data

Data Analysis From the above bar chart it is seen that the maximum people (27 out of 50) strongly agree that these kind of training programs are helpful in the development of the dog and hence states that a dog training camp is a successful business idea for the current Indian Market scenario. Interpretation The above conducted survey clearly shows that training of pets is very essential in useful and needs to be taken care of very importantly.

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MARKETING Marketing Mix of Kamp K9

a) Product: Dog Training, Dog Grooming and Puppy Kindergarten.

b) Place: Corporate Office: Koramangala, Bangalore.

Training Field: Hosur.

c) Price: Puppy Kindergarden: Rs 3500 (for two weeks, per puppy.) Obedience Course: i) Beginner Course: Rs 10000 (for two weeks, per dog.) ii) Advanced Course: Rs 7500 (for two weeks, per dog.) Grooming Course: Rs 4500 per dog.

d) Promotion: i) ii) iii) iv) v) vi) Posters in dog food shops Newspaper Internet Dog shows Yellow pages Pet magazines.

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e) Process:

Training Process

i) Customers have to visit the corporate office with their dogs. ii) The trainer will access the training requirements according to the breed, age and the behavioral problems. iii) Accordingly the trainer will schedule the training program for the dog. iv) The owner has to drop the dog at the corporate office at the specified time. v) The dogs will be transported to the Hosur Training Field where the training will take place. vi) On the last two days the owners will have to accompany their canines for counseling sessions. vii) After 15 days feedback will be taken from the owners and accordingly actions will be taken.

Grooming Process: 1.Customer will visit the grooming center with their dogs. 2. The dogs breed and hair type is identified by the grooming expert and the grooming services are suggested to the owners to choose from. 3.Hygienic Grooming Services are provided to the dogs. 4. Customers feedback is obtained.

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f) Physical Evidence:

i) Corporate Office The corporate office will be very neat and hygienic. It will be spacious enough for the grooming service. The grooming equipments will be modern and sterilized after each use. The office environment will be dog-friendly.

ii) The Hosur training The Hosur training field will be spacious enough for training the dogs. The training area will be kept clean and neat. The training equipments used will be maintained well.

g) Productivity: Quality of the service will be maintained by our well trained trainers. Our trainers will receive up gradation courses time to time.

h) People: Animal friendly and well qualified trainers and groomers.

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SEGMENTATION, TARGETING AND POSITIONING

Segmentation Dog Owners belonging to Upper Middle Class & Elite Class in Bangalore and Mumbai.

Targeting Dog owners with young dogs: This segment recognizes the value of obedience training, particularly the efficiency of training at a younger age. Dog owners with misbehaving dogs: This group of people either has a dog with control issues and just now has decided to do something about it, or just received a dog and would like to have more control over the animal. Dog owners who require grooming services for their dogs.

Positioning: World Class Staff with expertise in grooming and training for your best friend. The only grooming and training center for dogs catering to the elite and upper middle class. Company has a website where customers can enter their queries and solutions will be provided within 2 hours.

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Advertisement copy: -

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MICHAEL PORTERS 5 FORCE ANALYSIS MODEL FOR KAMP K9

There is continuing interest in the study of the forces that impact on an organisation, particularly those that can be harnessed to provide competitive advantage. The ideas and models which emerged during the period from 1979 to the mid-1980s were based on the idea that competitive advantage came from the ability to earn a return on investment that was better than the average for the industry sector. As Porter's 5 Forces analysis deals with factors outside an industry that influence the nature of competition within it, the forces inside the industry (microenvironment) that influence the way in which firms compete, and so the industrys likely profitability is conducted in Porters five forces model.

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Threat of New Entrants : Profitable markets that yield high returns will attract new firms. This results in many new entrants, which eventually will decrease profitability for all firms in the industry. Unless the entry of new firms can be blocked by incumbents, the abnormal profit rate will tend towards zero (perfect competition).

The existence of barriers to entry (patents, rights, etc.) The most attractive segment is one in which entry barriers are high and exit barriers are low. Few new firms can enter and nonperforming firms can exit easily. Economies of product differences Brand equity Switching costs or sunk costs Capital requirements Access to distribution Customer loyalty to established brands Absolute cost Industry profitability; the more profitable the industry the more attractive it will be to new competitors.

Threat of substitute products: The existence of products outside of the realm of the common product boundaries increases the propensity of customers to switch to alternatives. Note that this should not be confused with competitors' similar products but entirely different ones instead. For example, Pepsi is not considered a substitute for Coke but water, tea, and coffee are.

Buyer propensity to substitute Relative price performance of substitute Buyer switching costs Perceived level of product differentiation Number of substitute products available in the market Ease of substitution. Information-based products are more prone to substitution, as online product can easily replace material product. Substandard product Quality depreciation

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Bargaining powers of customers The bargaining power of customers is also described as the market of outputs: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.

Buyer concentration to firm concentration ratio Degree of dependency upon existing channels of distribution Bargaining leverage, particularly in industries with high fixed costs Buyer volume Buyer switching costs relative to firm switching costs Buyer information availability Availability of existing substitute products Buyer price sensitivity Differential advantage (uniqueness) of industry products RFM Analysis

Bargaining power of suppliers The bargaining power of suppliers is also described as the market of inputs. Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm, when there are few substitutes. Suppliers may refuse to work with the firm, or, e.g., charge excessively high prices for unique resources.

Supplier switching costs relative to firm switching costs Degree of differentiation of inputs Impact of inputs on cost or differentiation Presence of substitute inputs Strength of distribution channel Supplier concentration to firm concentration ratio Employee solidarity (e.g. labor unions) Supplier competition - ability to forward vertically integrate and cut out the BUYER

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Competitive Rivalry For most industries, the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

Sustainable competitive advantage through innovation Competition between online and offline companies Level of advertising expense Powerful competitive strategy

PRODUCT LINE
KAMP K9 provides various dog training and grooming services and is perfect for the current Indian population as pets are becoming a part and parcel of every household but no one really has the time to train and take care of the maintenance of the pet. Kamp K9 provides complete training and grooming services for a dog, short term services like a dog caretaking firm when a family needs to go on a outstation trip and we also involve in sales of readily trained dogs of almost all the breeds.

UNIQUE SELLING PROPOSTION

The USP of our service would be that now every household with a pet need not spend any time on taking care of the dog. So every time they are with their dog they can play with it instead of spending a lot of time on its maintenance and since many people who want a pet but do not buy it because of time consumption on its care, even they can go for a pet as the training and grooming part can be given to KAMP K9.

HUMAN RESOURCES
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Organization structure

Sales Manager
Marketing Manager Promotional Heads Sales Executives Trainer Grooming Assistant Trainer Trainer Training Site Manager Housekeeping

Directors

Branch Managers

Assistant Trainer

Reception

Security

QUALIFICATIONS AND CONDITIONS REQUIRED FOR MANPOWER TRAINING

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Training Qualifications: Canine trainer & Behaviorist. Certified Dog Behavior Consultant (CDBC) through Internal Association of Animal Behavior Consultants(IAABC). Competency in five core areas: Assessment and intervention strategies Counseling skills Behavioral science Knowledge of animal behavior. Species-specific knowledge in order to obtain certification through the IAABC. Dog Psychology Course. Advanced Aggression Course. Grooming Qualifications: City & Guilds Advanced Grooming Certificate. PIJAC Qualifications. Bathing Techniques. Drying Methods. Dematting & Brushing. Clipper Work. Basic Scissoring. Equipment Care & Maintenance. 33

First Aid in the Grooming Salon.

DUTIES AND RESPONSIBILITIES OF TRAINING AND GROOMING STAFF

A dog trainer's purpose is to teach a dog how to be more obedient at home, with teaching dog common commands, such as to sit, stay or lay down. Dog training involves teaching a dog to react to commands, and giving a dog a treat or kind words for responding correctly to a command. A canine trainer could also oversee a dog's physical exercise, medical care and mental stimulation. 1. Responsible for the daily cleaning of the kennels. 2. Responsible for the daily feeding and watering of the dogs at the facility. 3. Picking up and proper disposing of dog feces in the yards and kennels. 4. Daily wash and disinfect all feed bowls and water buckets. 5. Administer veterinary medication as needed. 6. Bathe dogs as needed. 7. Transport dogs to the veterinarian as needed. 8. Rotate dogs in assigned play yards as needed. 9. Introduce new dogs to play groups as needed.

Facility Maintenance and Cleaning 1. Assist Kennel Manager with various cleaning and upkeep duties in all the buildings. 2. Maintain inventory of facility supplies.

Other Responsibilities 1. Assist with Client Team Training class as needed. 2. Participate in Fundraising and Community Awareness Events as required. 3. Errands as required, reimbursed for mileage.

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WORKING HOURS

Working hours for the entire unit will be from 9 am to 6 pm with a break from 1 pm to 3 pm. Days of functioning will be 6 days a week (Tuesday to Sunday). The training camp will be closed on Mondays.

LEAVE POLICY An employee can take a paid leave for 15 days in a year. In case of leave exceeding 15 days, a per day salary will be deduced from the basic pay. A prior notice has to be given to the management in case of a leave period of 7 or more days. Uninformed leave for more than 10 days might lead to employee lay off. Genuine reasons for absence from work will be taken into consideration by the management.

RECRUITMENT POLICY The following recruitment techniques will be followed : a) Walk in interviews b) Head Hunting Job Description Job Centre advertisements Short listing Interviewing and assessment Selection

We provide specific recruitment process training and guidance to ensure that: We look at the skills and qualifications necessary for an individual to be able to do the job. Interview questions are objective and relevant to the requirements of the job Avoid discriminatory language or implications All applicants are required to provide a CV or complete a covering letter/application form. Our recruitment processes and procedures are regularly monitored and reviewed and this policy is updated accordingly.

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Retirement Policy

The senior managers and the senior engineers will have to serve till their 58 years old and the other employees of the company will have to serve till their 55. However, voluntary retirement policy is accepted.

The employers will have a deduction of 10% of their monthly salary as provident fund savings and will also be allowed incentives while leaving according to the work done.

SALARY STRUCTURE

Grooming 2 trainer and 2 assistant 10000 + 6000=32000 Training-- 4 trainer and 3 assistants (4*12000)+(3*6000)=66000 Housekeeping-10 people-10*8000 = 80,000 Receptionist-1 lady = 12000 Security3 people=3*6000 = 18000

FINANCIAL PLAN
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RAW MATERIALS INITIAL INVESTMENT PARTICULARS Land And Building Eqipments Website Telephone With Wi-fi Furniture Computer Generator Fire Extinguisher Preliminary Expenses Working Capital TOTAL DETAILS Security Deposit AMOUNT (Rupees) 10,00,000 3,50,000 18,000 6,000 1,35,000 90,000 3,00,000 8,000 25,000 40,68,000 60,00,000

Rupees 30,000 * 3

SOURCES OF FUNDS PARTICULARS Investment By Ankit Agrawal Investment By Supratik Das TOTAL AMOUNT ( Rupees) 50,00,000 50,00,000 1,00,00,000

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PARTICULARS Wooden Sets Tyres Music System Sheets Battery Sponge Cloth Light Mobile Charging Point Wires Walkie-Talkie Chain Lock Pedigree Other Miscellaneous Expenses TOTAL

AMOUNT (Rupees) 17000 2,000 1,400 2,000 1,200 500 700 150 150 100 400 3000 2000 7000 400 38,000

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CASH FLOW STATEMENT AMOUNT (Rupees) YEAR 2 YEAR 3 57,02,000 43,77,400

PARTICULARS Cash Balance B/D Add: Receipts Sales ( Training & Grooming) Investment By Ankit Agrawal Investment By Supratik Das TOTAL RECEIPTS Less: Payments Salaries Rent Insurance Marketing Expenses Stationery Telephone Bill Repairs And Maintenance Legal Fees Electricity Water Miscellaneous Expenses Partners' Salaries Land And Building Equipments Website Telephone Furniture Computer Generator Fire Extinguisher Preliminary Expenses TOTAL PAYMENTS CASH BALANCE

YEAR 1

40,00,000 50,00,000 50,00,000 1,40,00,000

55,00,000

75,00,000

1,12,02,000

1,18,77,400

24,96,000 12,00,000 1,00,000 8,00,000 60,000 50,000 20,000 10,000 60,000 2,50,000 6,00,000 7,20,000 10,00,000 3,50,000 18,000 6,000 1,35,000 90,000 3,00,000 8,000 25,000 82,98,000 57,02,000

25,79,600 13,20,000 1,10,000 8,49,000 60,000 62,000 31,000 11,000 82,000 2,72,000 6,20,000 8,28,000

26,51,640 14,52,000 1,25,000 9,72,000 65,000 71,000 40,000 15,000 90,000 3,12,800 6,50,000 10,56,000

68,24,600 43,77,400

75,00,440 43,76,960

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DEPRECIATION ACCOUNT AMOUNT (Rupees) YEAR 2 YEAR 3 44,625 12,150 21,600 38,250 1,020 1,17,645 37,932 10,935 8,640 32,513 867 90,887

PARTICULARS Equipments (15%) Furniture (10%) Computer (60%) Generator (15%) Fire Extinguisher (15%) TOTAL

YEAR 1

52,500 13,500 54,000 45,000 1,200 1,66,200

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TRADING AND PROFIT AND LOSS ACCOUNT AT THE END OF 1ST YEAR AMOUNT (Rupees) Amount (Rupees) 40,00,000 55,00,000

PARTICULARS Opening Stock Purchases GROSS PROFIT C/D TOTAL

PARTICULARS

9,00,000 Sales 12,00,000 Closing Stock 74,00,000 95,00,000 TOTAL GROSS PROFIT 24,96,000 B/D 12,00,000 1,00,000 8,00,000 60,000 50,000 20,000 10,000 60,000 2,50,000 6,00,000 7,20,000 1,66,200 18,000 4,94,400 29,82,800 74,00,000 TOTAL

95,00,000

Salaries Rent Insurance Marketing Expenses Stationery Telephone Repairs And Maintenance Legal Fees Electricity Water Miscellaneous Expenses Partners' Salaries Depreciation Preliminary Expenses Written Off Tax NET PROFIT TOTAL

74,00,000

74,00,000

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TRADING AND PROFIT AND LOSS ACCOUNT AT THE END OF 2ND YEAR AMOUNT (Rupees) Amount (Rupees) 55,00,000 38,00,000

PARTICULARS Opening Stock Purchases GROSS PROFIT C/D TOTAL

PARTICULARS

15,00,000 Sales 8,20,000 Closing Stock 69,80,000 93,00,000 TOTAL GROSS PROFIT 25,79,600 B/D 13,20,000 1,10,000 8,49,000 60,000 62,000 31,000 11,000 82,000 2,72,000 6,20,000 8,28,000 1,17,645 5,000 4,84,173 14,49,382 69,80,800 TOTAL

93,00,000

Salaries Rent Insurance Marketing Expenses Stationery Telephone Repairs And Maintenance Legal Fees Electricity Water Miscellaneous Expenses Partners' Salaries Depreciation Preliminary Expenses Written Off Tax NET PROFIT TOTAL

69,80,800

69,80,800

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TRADING AND PROFIT AND LOSS ACCOUNT AT THE END OF 3RD YEAR AMOUNT (Rupees) Amount (Rupees) 75,00,000 36,05,000

PARTICULARS Opening Stock Purchases GROSS PROFIT C/D TOTAL

PARTICULARS

18,00,000 Sales 15,00,000 Closing Stock 88,05,000 1,11,05,000 TOTAL GROSS PROFIT 26,51,640 B/D 14,52,000 1,25,000 9,72,000 65,000 71,000 40,000 15,000 90,000 3,12,800 6,50,000 10,56,000 90,887 5,000 5,15,867 51,12,194 88,05,000 TOTAL

1,11,05,000

Salaries Rent Insurance Marketing Expenses Stationery Telephone Repairs And Maintenance Audit Fees Electricity Water Miscellaneous Expenses Partners' Salaries Depreciation Preliminary Expenses Written Off Tax NET PROFIT TOTAL

88,05,000

88,05,000

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BALANCE SHEET AT THE END OF 1ST YEAR AMOUNT (Rupees) AMOUNT (Rupees)

LIABILITIES Investment By Ankit Agrawal Add: Profit Investment By Supratik Das Add: Profit

ASSETS

50,00,000 Land And Building 14,91,400 50,00,000 Furniture 14,91,400 Equipments Website Telephone With Wifi Computer Generator Fire Extinguisher Closing Stock Cash Balance Preliminary Expenses 1,29,82,800 TOTAL

10,00,000

1,21,500 2,97,500 18,000 6,000 36,000 2,55,000 6,800 55,00,000 57,02,000 40,000 1,29,82,800

TOTAL

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BALANCE SHEET AT THE END OF 2ND YEAR AMOUNT (Rupees) AMOUNT (Rupees)

LIABILITIES Investment By Ankit Agrawal Add: Profit Investment By Supratik Das Add: Profit

ASSETS

64,91,400 Land And Building 7,24,691 64,91,400 Furniture 7,24,691 Equipments Website Telephone With Wifi Computer Generator Fire Extinguisher Closing Stock Cash Balance Preliminary Expenses

10,00,000

1,09,350 2,52,875 18,000 6,000 14,400 4,33,500 5,780 38,00,000 43,77,400

Sundry Creditors

45,000 1,44,32,182

TOTAL

1,44,32,182 TOTAL

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BALANCE SHEET AT THE END OF 3RD YEAR AMOUNT (Rupees) AMOUNT (Rupees)

LIABILITIES Investment By Ankit Agrawal Add: Profit Investment By Supratik Das Add: Profit

ASSETS

72,16,091 Land And Building 25,56,097 72,16,091 Furniture 25,56,097 Equipments Website Telephone With Wifi Computer Generator Fire Extinguisher Closing Stock Cash Balance Preliminary Expenses

10,00,000

98,415 2,14,943 18,000 6,000 5,760 1,84,237 4,913 86,15,074 93,37,034

50,000 1,95,44,376

TOTAL

1,95,44,376 TOTAL

46

BREAK-EVEN ANALYSIS
Break-Even Point = Fixed Cost / (Sales Variable Cost) = 49,00,000 / (1,70,00,000 1,27,00,000) = 1.13 Years

PAYBACK PERIOD
Pay-Back Period = Cash Outlay Of The Project / Annual Cash Inflow = 1,00,00,000 / 32,47,490 = 3. 24Years

47

PRODUCTION AND OPERATION

48

Machinery Used
Basically Equipments that are used in Training and Grooming Process are described as Follows: -

List of Equipments: a) Training Equipments: Leather dog muzzle, leather dog harness, leather dog collar, dog sleeve for puppy, leather dog leash, dog bite suit, dog bite pad, dog bite tag, puppy tug, Schutzhund dumbbells, Dog agitation stick, Dog agitation whip Dog training toy, Puppy beds and cages. b) Grooming Equipments: These range from cages, clippers, dryers, tables, tubs, blades, brushes, combs, scissors, dental, ear and nail care products, sprays, shampoos, conditioners, detangles, bandanas, bows, collars.

Maintenance Policy
We will have monthly maintenance and repair of office equipment & machinery once every month. For the maintenance and repair the expenditure will charged against profit. The policy also includes the charging of depreciation, removal of the incumbent equipment as well as getting the advance technology available for gain higher returns.

Location Analysis
Kamp K9 is located in Kormangala. This location was selected due to the cheap rent rates and the developing service sector in this area. Also, the living condition in this area is safe. Easy means of transportation like availability of auto-rickshaws, parking space and upcoming metro was another factor in the selection of the location.

49

ANNEXTURE
1. Do you have a pet? a) Yes b) No

Yes No

37 13

2. What is the minimum amount expected for a basic service? a) 5000-7000 b) 8000-10000 c) 15000-30000 d) Above 30000

5000-7000 8000-10000 15000-30000 Above 30000

24 7 9 None

50

3. What is your monthly income? a) Above 40000 b) 50000-80000 c) 90000-100000 d) Above 100000

Above 40000 50000-80000 90000-100000 Above 100000

28 2 6 4

4. What is your age group? a) 25-35 b) 35-45 c) 45-55 d) Above 55

25-35 35-45 45-55 Above 55

11 18 6 5

51

5. What is the preferred colour of the dog? a) Black b) Brown c) White d) Others

Black Brown White Others

15 18 15 2

6. What is the type of your place of stay? a) Bunglow b) Apartment c) Hostel/PG d) Others

Bunglow Apartment Hostel/PG Others

18 22 4 6

7. What gender of the dog do you prefer? a) Male b) Female Male Female 36 14 52

8. Have you had a dog before? a) Yes (26) b) No (24)

Yes No

26 24

53

Iso Certificate

54