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ASDAA
Burson-Marsteller
commissioned
Penn
Schoen
Berland
(PSB)
to
carry
out
the
survey
among
Arab
na>onal
youth
aged
18-24
in
12
Middle
East
countries:
the
six
countries
of
the
Gulf
Coopera>on
Council
(Saudi
Arabia,
the
UAE,
Qatar,
Bahrain,
Qatar
and
Kuwait),
Jordan,
Lebanon,
Egypt,
Iraq
and,
for
the
rst
>me,
Libya
and
Tunisia.
The
research
was
designed
to
uncover
country
dierences
and
common
trends,
looking
at
concerns
and
priori>es
such
as:
Views
of
the
impact
of
the
Arab
Spring
Economic
and
social
concerns
AYtudes
towards
democracy
Views
of
foreign
na>ons
Personal
and
social
values
Media
consump>on
trends
Social
media
habits
Methodology
The
study
was
commissioned
to
explore
aYtudes
among
Arab
na>onal
youth
in
12
Middle
East
countries.
PSB
conducted
2,500
face-to-face
interviews
among
respondents
aged
18-24
from
December
2011-January
2012.
Sample
details
are
given
below:
New
in
2011
UAE N=250
Dubai 40% Muscat 50% Doha 55% Sharjah 20% Abu Dhabi 40% Ba>nah
50%
Al
Rayyan
45%
Manama 100% Riyadh 40% Dammam 20%
New
in
2012
Tunisia
N=200
Tunis (50%)
Oman N=150
Qatar N=200
Bahrain N=200
KSA N=250
Jeddah 40%
Kuwait N=200
Kuwait City -20% Al Hawalli 30th Al Ahmadi 20% Al Farwaniya 30%
Egypt N=250
Cairo 50% Alexandria 25% Mansoura 25%
Jordan N=200
Amman 50% Irbid 25%
Lebanon
N=200
East Beirut 40% West Beirut 40% Tripoli 20%
Iraq
N=200
Baghdad (50%) Irbil (25%)
Libya
N=200
Tripoli (50%)
Zarqa 25%
Basrah (25%)
Susah (25%)
Misrata (25%)
2008/09 research was conducted using an online methodology 2009/10 and 2010/11 research was completed face-to-face 2012 data was weighted by market to ensure equal representa>on within the sample
Timeline
Protests
in
Benghazi,
Libya,
erupt
(16.2.11)
Osama
Bin
Laden
killed
by
US
forces
(2.5.11)
Mubarak
goes
on
trial
(3.8.11)
EgypGans
return
to
Tahrir
Square
to
protest
against
the
military
(18.11.11)
PalesGnian
bid
for
UN
Statehood
(25.09.11)
Tunisia
celebrates
one
year
from
ousGng
its
leader
(19.12.11)
Suicide of Tunisian vendor leads Mass protests against Mubarak to rst regime protests (25.1.11) (17.12.10)
January
February
June July
August
September
October
November
December January
Tunisian President President Ben Mubarak Ali ees to resigns Saudi Arabia (11.2.11) (14.1.11)
Mubarak charged with murder (21.5.11) ICC issues arrest warrant for Qadda (21.5.11)
Top 10 ndings
1
FAIR
PAY
AND
HOME
OWNERSHIP
DISPLACE
DESIRE
FOR
DEMOCRACY
AS
TOP
PRIORITY
2
HIGH
COST
OF
LIVING
REMAINS
THE
GREATEST
CONCERN
AMONG
ARAB
YOUTH
3
ARAB
YOUTH
SAY
THAT
LACK
OF
DEMOCRACY
AND
CIVIL
UNREST
ARE
THE
BIGGEST
OBSTACLES
FACING
THEM
&
THE
REGION
4
REGIONAL
YOUTH
SEE
THE
ARAB
SPRING
AS
A
POSITIVE
DEVELOPMENT
AND
NOW
FEEL
GREATER
OPTIMISM
ABOUT
THE
FUTURE
5
ARAB
YOUTH
FEEL
AN
INCREASED
SENSE
OF
TRUST
IN
GOVERNMENT
BUT
HAVE
HEIGHTENED
CONCERNS
ABOUT
CORRUPTION
6
THE
ARAB
SPRING
WILL
NOT
SPREAD
FURTHER,
ACCORDING
TO
THE
REGIONS
YOUTH
7
TRADITIONAL
VALUES
ARE
BEING
INCREASINGLY
CHALLENGED
BY
A
MODERN
OUTLOOK
8
THE
UAE
IS
SEEN
AS
A
MODEL
NATION
BY
MIDDLE
EAST
YOUTH
9
ARAB
YOUTH
SEE
FRANCE
MOST
FAVOURABLY
AMONG
ALL
FOREIGN
COUNTRIES;
VIEWS
OF
CHINA
AND
INDIA
ARE
ALSO
INCREASINGLY
POSITIVE
10
NEWS
CONSUMPTION
SKYROCKETS,
TV
VIEWERSHIP
DECLINES
&
BLOGS
ARE
BOOMING
1
Fair pay and home ownership displace desire for democracy as top priority
Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
Top priorities
Q: How important are each of the following to you? (% very important)
82 63 65 68 58 62 64 51 51 70 62 50 50
61
58
55 55
57
54
58
2011
2012
Top priorities
Q: How important are each of the following to you? (% very important)
90 82 81 81 82 80 74
87 84 85 83 82 78 71
75 68 63 58
75 68 67 65 58 46 65 58 59 58 66 67 60 58 52 63 61 55
67 67 66 66 65 66 66 62 60 60 60
59
58
59 59 60 60 52
52 50 48 49
50 50
50 43
53 54
33
Kuwait Iraq
Bahrain Libya
2
High cost of living remains the greatest concern among Arab youth
Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
Key concerns
Rising
cost
of
living
Dangers
of
drugs
The
economy
Threat
of
terrorism
The
loss
of
tradi>onal
values
and
Unemployment
Standard
of
living
Opportuni>es
for
women
Middle
East
conicts
Human
rights
Corrup>on
in
government
and
Rise
of
Islamist
movements/role
of
Civil
unrest
Transport
and
road
safety
Personal
debt
The
quality
of
educa>on
2012
2011
31
31
16
28
38
40
32
35
39
49
48
46
44
44
42
43
43
43
57
63
41 41 42 40 40 40 39 38 37
Q: How concerned would you say you are about each of the following issues? (% very concerned)
Added in 2012
10
Key concerns
Q: How concerned would you say you are about each of the following issues? (% very concerned)
74
68
64
65
63
63
62
60
61
62
60
58
56
49
48
44
65
59
50
51
46
46
36
35
31
23
22
51
51
46
54
55
51
41
46
44
44
43
60
56
54
49
41
37
39
32
25
27
63 59 53 48 57 57 59 54 48 42 42 41 33 43 39 52 50 46 37
63 58 48 47 46 44 43
44 41 40
32
Dangers of drugs
The economy
Threat of terrorism
Unemployment
Among All
Saudi Arabia
UAE
Kuwait
Bahrain
Qatar
Oman
Egypt
Iraq
Libya
Lebanon
Tunisia
Jordan
11
Biggest challenges
Rising
cost
of
living
Corrup>on
in
gov't
and
public
life
The
economy
Unemployment
Human
rights
Middle
East
conicts
Personal
debt
Loss
of
tradi>onal
values
&
culture
Dangers
of
drugs
Interna>onal
conicts
Crime
/
law
and
order
The
gap
between
rich
and
poor
Standard
of
living
in
your
country
Civil
unrest
Transport
and
road
safety
Shortage
of
aordable
housing
Quality
of
educa>on
Rise
of
Islamist
movements/role
of
Islam
Opportuni>es
for
women
Shortage
of
good
quality
health
care
Lack
of
poli>cal
franchise
Access
to
clean
water
Reliable
electricity
supply
Censorship/lack
of
press
freedom
Climate
change
&
environment
16
24
27
42
33
33
46
54
12 15 16 12 15
22 19 19 18 21
25 26
15 13 14 14
21
10 11 11 10 10 11 10 6 9 9
Q: Which of the following would you say is the biggest challenge facing the Middle East today? (%)
15 18
8 7 8 6 7 8 6 6 6 9
11 12
2012
2011
12
Biggest challenges
Rising
cost
of
living
Corrup>on
in
gov't
and
public
life
The
gap
between
the
rich
&
poor
The
economy
Unemployment
Human
rights
Middle
East
conicts
Domes>c
poli>cal
instability
Personal
debt
Loss
of
tradi>onal
values
&
culture
Dangers
of
drugs
Threat
of
terrorism
Interna>onal
conicts
Crime
/law
and
order
Standard
of
living
Transport
and
road
safety
Civil
unrest
11
12
11
12
11
11
11
11
13
13
17
16
16
22
22
23
21
20
20
19
19
22
19
23
23
27
25
25
27
29
33
34
32
36
37
35
42
41
43
54
52
56
Q: Which of the following would you say is the biggest challenge facing the Middle East today? (%)
Among All
GCC
Non- GCC
18 19
15 17 14 15 14 15
19
13
3
Arab youth say that lack of democracy and civil unrest are the biggest obstacles facing them & the region
Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
14
Biggest obstacles
Q: What do you believe is the biggest obstacle facing the Middle East? (%)
55
49
45
46
41
41
40
41
39
39
42
45
41
42
37
44
38
55
48
43
38
29
30
30
27
27
22
19
45
37
30
29
24
22
21
53
36 32 25 20 26
34 35 27 28
26
28
27
26 26 24 21
27 24 25 23 24 23 22 23
22
19 18 16
10
Civil unrest
Lack of democracy
Pales>nian-Israeli conict
Kuwait Iraq
Bahrain Libya
15
Biggest obstacles
Q: What do you believe is the biggest obstacle facing the Middle East? (%)
44
41
41
43
37
40
30
27
25
27
29
25
23
24
22
Civil unrest
Lack of democracy
Pales>nian-Israeli conict
Among all
GCC
Non-GCC
16
4
Regional youth see the Arab Spring as a positive development and now feel greater optimism about the future
Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
17
Increased optimism
Q: Thinking about the last five years, do you think things in your country of residence are going in the right direction or are they going in the wrong direction? (%)
12
11
30
27
Don't
know
Wrong
DirecGon
Right
DirecGon
58
62
2011
2012
18
Increased optimism
Q: Thinking about the last five years, do you think things in your country of residence are going in the right direction or are they going in the wrong direction? (% right direction)
88 76 67 60 55 57 77 73
87 79 71 64 57 74 68 60 47 38 35 33 35 55 68 74
49 50
Saudi Arabia
UAE
Oman
Egypt
Iraq
Jordan
2011
2012
19
Agree a lot/somewhat
Don't know
Following the uprisings across the Arab world, I feel the Arab world is beier o
72
24
71
24
Following the uprising, I am personally beier o now than I was a year ago
68
28
20
72 74 73
84 63 71
80 62
76
69
68
75
84 68 72 46 62 41 48 38 40 59 38 47 35
Following the uprisings across As a result of the uprising, I Following the uprising, I am Recent changes in my country Following the uprising in the the Arab world, I feel the Arab feel I will be beger o in ve personally beger o now than makes me feel anxious about Arab world, I feel uncertain world is beger o years I was a year ago what the future holds about the future of my country
Among All
Egypt
Bahrain
Tunsia
Libya
21
6 28
6 24
4 16
7 24
1 33
7 27
5 20
33
29
28
35 50
26
Don't Know
66
70
81 61 66
70
65
66
66
76 60 46
I feel anxious about what the future will bring 66 I feel opGmisGc about what the future holds for my country
UAE
Iraq
22
10
7 24
9 18
15
13
15
8 20
13 Don't know 32
31
37
33 34
26
33 34
29 53
60
70
73 56 52 59 61
63 52
73 39
63
56
I feel like I have fewer opportuniGes now than I did a year ago I feel like I have more opportuniGes now than I did a year ago
Iraq
23
Increased optimism
Q: Which of the following statements is closer to your view? (%)
8
20
6
18
8
13
8
17
13
15
11
9
17
6
8
20
40
7
9
22
29
6
13
7
20
19
Don't
know
Our
best
days
are
behind
us.
72
77
79
76
85
73
68
74
64
72
55
69
73
Our
best
days
are
ahead
of
us.
UAE
Iraq
24
5
Arab youth feel an increased sense of trust in government but have heightened concerns about corruption
Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
25
Trust in government
Q: How far do you agree or disagree with the following? (% agree a lot/somewhat )
84
72
75
86
80
76
75
75
74
63
57
51
76
Q: How far do you agree or disagree with the following? (%) Your
government
has
become
more
trustworthy
and
transparent
since
the
Arab
Spring
Agree
a
lot/somewhat
72
Disagree
a
lot/somewhat
18
10
Your government has become more trustworthy and transparent since the Arab Spring
Kuwait Iraq
Bahrain Libya
26
Q: How concerned are you about the following issue? (% very concerned)
45
42
41
40
41
42
38
35
38
36
38
47
42 16
2012
2011
Corrup>on in government and public life Among All Qatar Lebanon Saudi Arabia Oman Tunisia UAE Egypt Jordan Kuwait Iraq Bahrain Libya
27
6
The Arab Spring will not spread further, according to the regions youth
Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
28
Future protests
Q: Do you think the protests will spread to any new Arab countries? (%)
Yes
No
Don't
know
Q: If yes, which countries do you think the protests are most likely to spread to next?
17
24
59
29
Future protests
Q: Do you think the protests will spread to any new Arab countries? (%)
17
14 28
24
17
19
18
14
18
11
13
14
21
20
15
59
66 60 60
62
58
60
20
12 UAE
17
22
22
18
19 GCC
Non GCC
30
7
Traditional values are being increasingly challenged by a modern outlook
Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
31
Tradi>onal values mean a lot to me, and ought to be preserved for genera>ons to come. 65 83 Tradi>onal values are out-dated and belong in the past. I am keen to embrace modern values and beliefs.
35 17 2011 2012
32
Libya UAE Saudi Arabia Bahrain Oman Egypt Kuwait Lebanon Qatar Jordan Iraq Tunisia 68 64 63 60 59 59 59 58 56
82 79 78 32 36 37 40 41 41 41 42 44
18 21 22
33
8
The UAE is seen as a model nation by Middle East youth
Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
34
Model nations
Q: Which country in the world would you most like your country to be like? (%)
40
28
18
16
Q: As your country develops, which countrys model of growth and development would you like your country to follow? (%)
27
Saudi Arabia
Qatar
United States
19
China
19
Q: Which country in the world would you like to live in? (%)
33
17
16
16
14
France
17
Germany
17
France
United States
Turkey
Saudi Arabia
Turkey
16
United Kingdom
12
35
Model nations
Q: Which country in the world would you most like your country to be like? (%)
50
33
42
34
20
44
43
48
40
41
38
38
42
UAE
40
KSA
25 18 10 18 19 15 19 12 10 12 14
25
UAE Libya
Kuwait Lebanon
Bahrain Tunisia
Qatar Jordan
Oman
19 34 35 22 25 16 29 12 14 14 14 9
20 20 17 13 13
Turkey
28 18
29
29 28 27
Qatar
10
36
28 22 20 9 17 16 19 15 10 8 11 17
UAE
Turkey
16
17
19 19 20 14
22 17 11 16 9
22 18
21
28 21 18 12 13 12 8 10 9 6
France
Saudi Arabia
14 14
15
28 18 11 18 8 18 Among All KSA Bahrain Iraq Jordan Qatar Lebanon UAE Oman Tunisia Kuwait Egypt Libya
United States
16
16 16 16
15
12
15
37
27
17
20 13
17 17
19 20 12 15 10
18 19
21
UAE
France
25
24 18
United States
19
21 22 13
23 11
25 20 13
26
16
Germany
17 9
20
22 23 15 16
19 10 12 12
17
Among All KSA UAE Kuwait Bahrain Qatar Oman Egypt Iraq Libya Lebanon Tunisia Jordan
32
26 23 8 16 18 18
China
19 17
21 15
17
20
23
Turkey
16 6
18 19 13
17 18
13 12 12
16
18
38
9
Arab youth see France most favourably among all foreign countries; views of China and India are also increasingly positive
Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
39
Foreign relations
Q: How favourable are you to the following countries? (% very favourable)
46 39 34 30 29
44
41
43 34
41 31 25 20
28 27 23
29
2010
28
2011 2012
France
Germany
China
United Kingdom
United States
India
40
Foreign relations
Q: How favourable are you to the following countries? (% very favourable)
63
31
36
46
42
58
61 36 43 32 37 37 46
61 41
United Kingdom
45 34 21 15 28 30 22
France
37
44 47 28
United States
31 33 21
37 26 30 30
39
33
38 23 27
35
Germany
44 41
52 29 35 39 32
56
68
47
25
Among
All
KSA
UAE
Kuwait
Bahrain
Qatar
Oman
Egypt
Iraq
Libya
Lebanon
Tunisia
Jordan
42 43
42 28 31 19 24 33 30 29 28 16 34 19 29
61 58 41 32 35 43 30
52 33
41 43
India
China
22
27
41
10
News consumption skyrockets, TV viewership declines & blogs are booming
Bahrain | Egypt | Iraq | Jordan | Kuwait | Lebanon | Libya | Oman | Qatar | Saudi Arabia | Tunisia | UAE
42
Media consumption
Q: How often do you update yourself on news and current affairs? (%)
Country
52
GCC Non-GCC Tunisia Oman Kuwait Bahrain Saudi Arabia Libya Jordan Qatar Egypt Lebanon Iraq UAE
72 73 76 76 75 75 75 74 72 71 71 71 70 63
48 30 - 43 63 37 36 - 16 81 48 27 34 31
33
18
Daily
2010
2011
2012
43
News sources
Q: Where do you get your news? (%)
76
79 65 51 42 32 31 15 14 41 29 25 17 10 6 Magazines
62 47
62
Television
Online
Newspapers 2010
Radio
44
Radio shows
Magazines
2010
2011
45
Internet usage
Q: How often do you generally use the Internet? (% daily)
Country
Daily
2012
Daily
2011
2012
82%
82 81 91 87 86 85 85 82 81 80 79 79 78 77
81 78 78 77 - 82 86 82 92 79 68 - 79 82
2011
80%
56%
2010
46
Internet usage
Q: What do you do when you are online? (%)
61
66 58 58
62 60 56 47 43 41 36 37
29
32
34 33 30 29 28 28 28 27 25 25 24 23 22 24 19
12
20 18 15 5 8
22 18 16 14 16 14 12 11
8 10
2010
2011
2012
47
Blogs
Q: What do you do on blogs? (%) Q: Where do the blogs that you read come from? (%)
48
39
15
6
I
comment
on
other
people's
blogs
90
58
24
My
country
The
Middle
East
The
West
I read blogs
53
Fashion
News and Technology Celebrity Health and current news nutriGon aairs
48
Facebook
Q: Thinking about social networking, which of the following applies to you? (%) Q: Where do the people you are friends with come from?(%)
62
22
11
94
50
19
My
country
The
Middle
East
The
West
I have my own Facebook I have a Facebook I don't have a Facebook account account that I acGvely account but don't tend update to post or upload
Q: Who are the types of people that you are friends with on Facebook?(%)
92 26
13
49
Twitter
Q: Thinking about Twitter, which of the following applies to you? (%) Q: Where do the people you follow on Twitter come from? (%)
49
39
15
92
67
13
My
country
The
Middle
East
The
West
Q: Who are the types of people that you tend to follow? (%)
86 45 21 12 12 9 9
50
51