Top 20 Teams in Social Media

Top 20 Teams In Social Media Activ8Social Like Activ8Social on Facebook Follow @Activ8Social on Twitter
ASSESSMENT CRITERIA
organization has direct affiliation with the property
Only official accounts were considered for the Top 20 Teams In Social Media, meaning the
Teams from all professional sports and countries were eligible for consideration Each teams social media properties were rated* on the following criteria on a scale of 1-10, with the highest total score winning: Audience: Total number of fans** across social media properties*** Frequency: Appropriate regularity of communication based on channel Engagement: Quality and quantity of team/fan interaction**** Promotion: Sponsor activation, fan contests, rewards, and team marketing Content: Authenticity, variety, originality, and quality of social communication Google+, YouTube, and Tumblr numbers are not listed for the purpose of brevity; however, they were factored into the Audience rating
*Tiebreakers given to team with the larger Audience **Profile data current as of May 30, 2012 ***Special weight given to teams with a social fan base disproportionate to sport or league reach ****Engagement was assessed by calculating ratios of update metrics to audience size Top 20 Teams In Social Media Activ8Social Like Activ8Social on Facebook Follow @Activ8Social on Twitter
#1
Sport:
Los Angeles Lakers

Basketball
Facebook: 13,407,129 Likes Twitter: 2,564,695 Followers Foursquare: N/A Instagram: 240,195 Followers Pinterest: N/A
never run a groundbreaking campaign, they take home first place for consistent messaging and audience size (impressive for a team outside of the worlds most popular sport) combined with special recognition for their trailblazing marketing on Instagram. The Lakers clearly understand the old adage a picture is worth a thousand words!
Notable Marketing: Although the Lakers have
Audience 9
Frequency 9
Engagement 6
Promotion 5
Content 9
TOTAL
38
#2
Sport:
Manchester City F.C.

Soccer (Football)
Facebook: 2,774,038 Likes Twitter: 359,616 Followers Foursquare: 23,357 Followers Instagram: 12,820 Followers Pinterest: 288 Followers Notable Marketing: Fans who attended Man
Citys match against Tottenham were invited to tag themselves in a 360-degree panorama view of the stadium and challenged to spot avatars of players. Other promos include live streaming of training sessions on Facebook, an augmented reality experience, interactive interviews on Twitter, and a Foursquare contest at Etihad stadium.
Audience 8
Frequency 8
Engagement 7
Promotion 6
Content 9
TOTAL
38
#3
Sport:
San Francisco Giants

Baseball
Facebook: 1,423,715 Likes Twitter: 255,190 Followers Foursquare: 23,354 Followers Instagram: 8,648 Followers Pinterest: 588 Followers
Cahill and the Giants created a viral video with Cody Ross, Brian Wilson, and the mascot, which generated 2M views. Their recent custom app for tablet devices gives users an advanced tour of AT&T Park. According to Ampyourstat.com, theyre the most socially engaged team in the MLB, with over 20,000 tweets posted to their Twitter page.
Notable Marketing: YouTube sensation Keenan
Audience 6
Frequency 7
Engagement 9
Promotion 7
Content 8
TOTAL
37
#4
Sport:
New York Giants

Football
Facebook: 2,279,434 Likes Twitter: 298,002 Followers Foursquare: N/A Instagram: N/A Pinterest: 1,342 Followers
fans, players, and even the Lombardi trophy in a creative way. 50 lucky fans who signed up online and who follow the @Giants and @PepsiMax on Twitter were randomly selected to attend the event. The Giants Tolly Cam, on their timeline, features exclusive content that gets unlocked after their page reaches a certain number of likes.
Notable Marketing: Their Tweetup connects
Audience 5
Frequency 7
Engagement 9
Promotion 8
Content 8
TOTAL
37
#5
Sport:
St. Louis Cardinals

Baseball
Facebook: 1,265,922 Likes Twitter: 143,256 Followers Foursquare: 1,278 Followers Instagram: N/A Pinterest: 786 Followers
Scavenger Hunt, which took place after their World Series victory, not only promoted their sponsor and own organization, but also the city of St. Louis. They dedicate a section on their website to social media campaigns including tagging yourself in a panoramic photo taken at Busch Stadium, a twitter roster, and unique Facebook cover photos.
Notable Marketing: The Cards Louisville Slugger
Audience 6
Frequency 6
Engagement 9
Promotion 8
Content 7
TOTAL
36
#6
Sport:
Phoenix Suns
Basketball
Facebook: 717,347 Likes Twitter: 117,212 Followers Foursquare: 1,285 Followers Instagram: 7,944 Followers Pinterest: N/A
media sideline reporter to keep fans up to date. They are also active on Foursquare, LinkedIn, and Google+. The show us your game face campaign allowed fans to upload photos of themselves cheering for a chance to win tickets. Phoenix is among the most innovative teams in social media, consistently pushing the envelope before others.
Notable Marketing: The Suns have a social
Audience 5
Frequency 8
Engagement 6
Promotion 9
Content 8
TOTAL
36
#7
Sport:
Liverpool F.C.
Soccer (Football)
Facebook: 9,379,897 Likes Twitter: 945,055 Followers Foursquare: N/A Instagram: N/A Pinterest: 2,378 Followers
Connect, allows users to link up with the various Liverpool social media accounts as well as with its own social network, the Kop. The club is engaging fans on an even higher level by asking fans to design the background for their Twitter page. Liverpools Twitter feed won a Shorty Award for best use of Twitter by a sports team!
Notable Marketing: Liverpools mobile app, LFC
Audience 9
Frequency 6
Engagement 7
Promotion 6
Content 7
TOTAL
35
#8
Sport:
Miami Heat
Basketball
Facebook: 5,715,544 Likes Twitter: 270,983 Followers Foursquare: N/A Instagram: 88,645 Followers Pinterest: 227 Followers Notable Marketing: The Heat ran a Hot Heat
Fan playoff contest that asked fans to upload a photo of themselves, dressed in white Heat gear and holding a sign, to enter to win the opportunity to be in the Heats playoffs video. Like the Lakers, the Heat understand how to use Instagram. They also have a mobile app with social integration and a Miami Heat Browser theme.
Audience 8
Frequency 7
Engagement 6
Promotion 8
Content 7
TOTAL
35
#9
Sport:
Los Angeles Kings

Hockey
Facebook: 254,457 Likes Twitter: 143,149 Followers Foursquare: 1,516 Followers Instagram: 15,955 Followers Pinterest: 68 Followers
social media etiquette guide aside, opting for an unapologetically biased and comedic approach to engaging fans. From poking fun at opposing teams to sending The Offices Rainn Wilson Jell-O encased post-season tix, their unique style has led to 60k new Twitter followers since April. They also ran an effective 250K Strong campaign on Facebook.
Notable Marketing: The Kings have thrown the
Audience 5
Frequency 8
Engagement 9
Promotion 6
Content 7
TOTAL
35
#10
Sport:
New Jersey Devils

Hockey
Facebook: 289,623 Likes Twitter: 76,259 Followers Foursquare: N/A Instagram: 203 Followers Pinterest: 349 Followers
social media following of other teams, but their Mission Control Center makes the Prudential Center one of the most digitally interactive arenas. They are first to use Doodle.ly, a social sketch site, in a campaign to find a new rally towel design for the Stanley Cup playoffs. The Devils fan engagement ranks first among top social media teams.
Notable Marketing: The Devils may lack the
Audience 4
Frequency 9
Engagement 9
Promotion 7
Content 6
TOTAL
35
#11
Sport:
FC Barcelona
Soccer (Football)
Facebook: 31,913,497 Likes Twitter: 5,121,336 Followers Foursquare: N/A Instagram: N/A Pinterest: 155 Followers
Barcelona is well aware of its presence in China, launching a nationwide contest on Weibo that will give three lucky winners the opportunity to go to El Clasico and receive a guided tour of Barcelona. The FCB Alert app on Facebook allows users from all over the world to receive a unique experience that is tailored to their demographic or geographical identity.
Notable Marketing:
Audience 10
Frequency 8
Engagement 4
Promotion 5
Content 7
TOTAL
34
#12
Sport:
Tampa Bay Lightning

Hockey
Facebook: 250,099 Likes Twitter: 65,564 Followers Foursquare: N/A Instagram: 4,612 Followers Pinterest: 186 Followers
Thunder campaign allowed fans to tweet head-tohead against The Lightnings on ice opponent instantly making fans more involved in the game. Tampa Bay has the first comprehensive social media rewards program designed for a single major national sporting event as well as the first RFIDbased loyalty program.
Notable Marketing: The Lightnings Be the
Audience 4
Frequency 7
Engagement 7
Promotion 9
Content 7
TOTAL
34
#13
Sport:
Arsenal F.C.
Soccer (Football)
Facebook: 10,223,465 Likes Twitter: 1,527,197 Followers Foursquare: N/A Instagram: N/A Pinterest: N/A
features on their page, including a Match Day Live app with a 360 panorama view from the stadium. As a thank you to their fans for passing the monumental 10 million Likes mark on Facebook, the Gunners are running a contest that offers fans tickets, gear, and even a special video message from one of the players.
Notable Marketing: Arsenal has a number of
Audience 9
Frequency 8
Engagement 4
Promotion 5
Content 7
TOTAL
33
#14
Sport:
New York Jets

Football
Facebook: 1,377,227 Likes Twitter: 376,813 Followers Foursquare: 2,285 Followers Instagram: 8,967 Followers Pinterest: 51 Followers
The Jets launched a #JetsHunt, which used social media outlets to give fans clues and the chance to win tickets. In addition, the Jets put up a Social Media Hot Spot tent at their 2011 training camp, making it one of the most ambitious social media-oriented NFL training camps. Not much of a surprise considering the Jets propensity for ambitious chit-chat.
Notable Marketing:
Audience 5
Frequency 7
Engagement 7
Promotion 7
Content 7
TOTAL
33
#15
Sport:
Real Madrid C.F.

Soccer (Football)
Facebook: 28,388,431 Likes Twitter: 4,713,654 Followers Foursquare: N/A Instagram: N/A Pinterest: N/A
Madrid has plans to outfit Santiago Bernabeu arena with technologically advanced systems to support social media activity. This will make Real Madrid the first soccer club in Europe to deploy the Cisco Connected Stadium WiFi solution, and it will make their arena one of the most digitally advanced in the world. This club may soon find themselves climbing the rankings.
Notable Marketing:
Audience 10
Frequency 8
Engagement 4
Promotion 4
Content 6
TOTAL
32
#16
Sport:
Seattle Sounders
Soccer (Football)
Facebook: 258,086 Likes Twitter: 44,741 Followers Foursquare: 12,941 Followers Instagram: 1,450 Followers Pinterest: 107 Followers Notable Marketing:
The Sounders have a sleek, fan-centric website, and their Are You Sounders Ready? Facebook app allows users to engage on a higher level with the clubs timeline, offering a game schedule, video, Foursquare badges, and a list of Seattle pubs where fans can watch games. The Sounders get special recognition for actively marketing on all 5 social platforms assessed.
Audience 7
Frequency 5
Engagement 6
Promotion 6
Content 8
TOTAL
32
#17
Sport:
Cleveland Indians
Baseball
Facebook: 519,754 Likes Twitter: 60,864 Followers Foursquare: 645 Followers Instagram: N/A Pinterest: 523 Followers
Progressive Field is dedicated to writers, bloggers, and social media enthusiasts. Their Tribevibe and Step into the Home blogs provide fans with a behind-the-scenes look at the organization. These blogs also help promote special ticket offers and opportunities to meet Indian alumni as well as members of the organizations front office.
Notable Marketing: The Social Suite at
Audience 4
Frequency 8
Engagement 8
Promotion 6
Content 6
TOTAL
32
#18
Sport:
Boston Bruins
Hockey
Facebook: 1,227,770 Likes Twitter: 199,750 Followers Foursquare: N/A Instagram: 23,643 Followers Pinterest: N/A
provides real time stats, instant goal alerts, breaking news, schedules, up-to-date player stats, league standings, exclusive videos, and a fantasy game. The Bruins have launched DEN (Digital Entertainment Network), which integrates their mobile, digital, and social assets into one network and reaches more than 2.5 million fans per month.
Notable Marketing: The Bruins mobile app
Audience 6
Frequency 8
Engagement 6
Promotion 4
Content 7
TOTAL
31
#19
Sport:
Manchester United F.C.

Soccer (Football)
Facebook: 25,037,345 Likes Twitter: 272,098 Followers Foursquare: N/A Instagram: N/A Pinterest: N/A
their global online fan base, Man U partnered with SapientNitro to create their own social network called Manutdnetwork.com. The clubs recent Facebook Goal Challenge offered fans unique interactive content that featured club superstars Wayne Rooney, Javier Hernandez, Nani, Chris Smalling, and Edwin van der Sar.
Notable Marketing: In an effort to tap into
Audience 9
Frequency 7
Engagement 4
Promotion 3
Content 7
TOTAL
30
#20
Sport:
Golden State Warriors

Basketball
Facebook: 344,312 Likes Twitter: 87,195 Followers Foursquare: 794 Followers Instagram: 3,056 Followers Pinterest: 28 Followers
The Warriors currently rank first in the NBA in in-arena mobile check-ins, averaging more than 1,800 check-ins per game. Their Home Court Advantage sweeps, similar to their Dub the Vote contest, allows fans to send in content and win a chance to play Nate Robinson in the Warriors practice facility. Golden State knows how to give back to its fans.
Notable Marketing:
Audience 4
Frequency 4
Engagement 7
Promotion 8
Content 6
TOTAL
29
FIRST TEAMS OUT

Montreal Canadiens
The Canadiens acknowledge their online fan base daily with a social media fan of the day. Habs fans are encouraged to submit content that explains why they deserve to be the fan of the day. The storied NHL franchise also maintains a Pinterest account and a mobile app to help rally additional fan support.
New England Patriots
The Patriots are running a Gronking photo contest where fans submit their most creative imitation with a chance to win a signed Gronkowski jersey. The Patriots also have a huge Pinterest following.
Vancouver Canucks
The Canucks mobile app features full player bios and stats, league standings, full broadcast schedule and all stories, photo galleries, and video features from Canucks.com. In addition, the Canucks were the first NHL team to launch a Foursquare badge.
New York Yankees
The Derek Jeter fan vote feature on their timeline is sleek, featuring athlete video clips and voting functions that allow fans to vote their favorite home runs from Jeters career.

Top 20 Teams in Social Media

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Top 20 Teams In Social Media Activ8Social Like Activ8Social on Facebook Follow @Activ8Social on Twitter

Los Angeles Lakers

Notable Marketing: Although the Lakers have

Manchester City F.C.

San Francisco Giants

Notable Marketing: YouTube sensation Keenan

New York Giants

Notable Marketing: Their Tweetup connects

St. Louis Cardinals

Notable Marketing: The Cards Louisville Slugger

Notable Marketing: The Suns have a social

Notable Marketing: Liverpools mobile app, LFC

Los Angeles Kings

Notable Marketing: The Kings have thrown the

New Jersey Devils

Notable Marketing: The Devils may lack the

Tampa Bay Lightning

Notable Marketing: The Lightnings Be the

Notable Marketing: Arsenal has a number of

New York Jets

Real Madrid C.F.

Notable Marketing: The Social Suite at

Notable Marketing: The Bruins mobile app

Manchester United F.C.

Notable Marketing: In an effort to tap into

Golden State Warriors

FIRST TEAMS OUT

New England Patriots

New York Yankees

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