Escolar Documentos
Profissional Documentos
Cultura Documentos
No Rotation
Component Score Coefficient Matrix
Component
1
X6 - Product Quality
.023
-.267
.011
-.236
X7 - E-Commerce
.133
.144
.212
-.327
X8 - Technical Support
.075
-.111
.417
.309
X9 - Complaint Resolution
.221
-.049
-.179
.120
X10 Advertising
.139
.127
.113
-.289
.145
-.260
-.067
-.130
.154
.164
.217
-.280
-.007
.278
.034
.154
.094
-.115
.412
.276
.041
-.060
-.119
-.045
.211
-.029
-.158
.112
.118
.246
-.148
.267
.234
-.030
-.182
.099
Initial Eigenvalues
Total
% of Variance
Cumulative %
3.835
29.503
29.503
2.675
20.577
50.080
1.722
13.243
63.322
1.544
11.876
75.198
.969
7.455
82.653
.575
4.422
87.075
.489
3.763
90.838
.421
3.242
94.080
.288
2.218
96.298
10
.190
1.462
97.760
11
.155
1.190
98.950
12
.128
.983
99.933
13
.009
.067
100.000
Compo
nent
1.000
.000
.000
.000
.000
1.000
.000
.000
.000
.000
1.000
.000
.000
.000
.000
1.000
Dengan metode Principal Component tanpa rotasi tidak ada variabel observasi yang masuk ke semua factor(factor
1 sampai factor 4) karena nilai loading factor tidak ada yang 0.4
Varimax Rotation
Rotated Component Matrix
Component
1
X6 - Product Quality
.064
.803
-.008
.039
X7 - E-Commerce
.062
-.047
.889
.047
X8 - Technical Support
.052
.045
.010
.954
X9 - Complaint Resolution
.912
.040
.133
.105
X10 - Advertising
.183
-.041
.774
-.038
.555
.716
.078
.132
.134
-.127
.908
.096
-.088
-.760
.165
-.038
.103
.084
.071
.943
.232
.172
-.025
-.112
.855
.000
.158
.103
.515
-.768
.133
-.046
.943
.015
.198
.084
.824
.036
.507
.251
-.134
-.861
.411
-.267
-.486
.029
.406
.773
.258
-.506
-.640
.517
X6 - Product Quality
-.012
X7 - E-Commerce
-.097
X8 - Technical Support
-.046
.306
X10 - Advertising
X11 - Product Line
X9 - Complaint Resolution
3
.351
4
.058
-.037
.053
.422
-.010
-.046
-.036
.531
-.016
-.057
-.008
-.032
.046
.354
-.062
.153
.293
.023
-.013
-.073
.012
.413
.018
-.020
-.317
.026
.030
-.036
-.025
-.009
.516
.088
.072
-.023
-.089
.284
-.029
-.041
-.004
.205
-.348
-.070
-.013
.311
-.021
-.031
-.023
1.000
.000
.000
.000
.000
4
.000
.000
1.000
.000
.000
.000
1.000
.000
.000
.000
1.000
Initial Eigenvalues
Total
% of Variance
Total
% of Variance
Cumulative %
3.835
29.503
29.503
3.162
24.321
24.321
2.675
20.577
50.080
2.386
18.352
42.673
1.722
13.243
63.322
2.353
18.099
60.772
1.544
11.876
75.198
1.875
14.425
75.198
.969
7.455
82.653
.575
4.422
87.075
.489
3.763
90.838
.421
3.242
94.080
.288
2.218
96.298
10
.190
1.462
97.760
11
.155
1.190
98.950
12
.128
.983
99.933
13
.009
.067
100.000
Component
1
X6 - Product Quality
.076
.802
-.005
.034
X7 - E-Commerce
.078
-.051
.888
.043
X8 - Technical Support
.061
.049
.013
.953
X9 - Complaint Resolution
.916
.028
.116
.097
X10 - Advertising
.197
-.048
.770
-.042
.567
.709
.071
.123
.149
-.133
.905
.093
-.096
-.760
.163
-.034
.114
.087
.073
.941
.233
.168
-.029
-.115
.859
-.012
.142
.095
.507
-.776
.120
-.047
.948
.002
.180
.074
.836
.023
.492
.242
-.141
-.863
.409
-.263
-.471
.038
.418
.776
.244
-.504
-.645
.520
X6 - Product Quality
-.006
.350
.059
-.039
X7 - E-Commerce
-.089
.052
.424
-.011
X8 - Technical Support
-.043
-.043
-.034
.532
.305
-.020
-.063
-.010
X10 - Advertising
-.026
.044
.354
-.063
.157
.290
.021
-.016
-.065
.011
.414
.017
-.023
-.316
.026
.031
-.032
-.022
-.007
.517
.088
.070
-.025
-.090
.283
-.033
-.046
-.006
.199
-.350
-.075
-.012
.310
-.025
-.037
-.025
X9 - Complaint Resolution
1.000
.000
.000
.000
.000
4
.000
.000
1.000
.000
.000
.000
1.000
.000
.000
.000
1.000
Initial Eigenvalues
Total
% of Variance
Total
% of Variance
Cumulative %
3.835
29.503
29.503
3.206
24.664
24.664
2.675
20.577
50.080
2.387
18.360
43.025
1.722
13.243
63.322
2.320
17.843
60.868
1.544
11.876
75.198
1.863
14.330
75.198
.969
7.455
82.653
.575
4.422
87.075
.489
3.763
90.838
.421
3.242
94.080
.288
2.218
96.298
10
.190
1.462
97.760
11
.155
1.190
98.950
12
.128
.983
99.933
13
.009
.067
100.000
Equamax Rotation
Rotated Component Matrix
Component
1
X6 - Product Quality
.054
.803
-.010
.044
X7 - E-Commerce
.047
-.043
.890
.051
X8 - Technical Support
.042
.040
.006
.955
X9 - Complaint Resolution
.909
.051
.147
.115
X10 - Advertising
.171
-.036
.777
-.033
.544
.722
.084
.142
.119
-.123
.910
.101
-.082
-.760
.167
-.042
.092
.080
.068
.944
.231
.175
-.021
-.109
.851
.010
.172
.112
.523
-.761
.145
-.045
.939
.027
.213
.094
.812
.046
.519
.261
-.128
-.860
.413
-.272
-.501
.021
.394
.770
.270
-.509
-.636
.514
X6 - Product Quality
-.017
.351
.056
-.034
X7 - E-Commerce
-.105
.053
.421
-.009
X8 - Technical Support
-.050
-.050
-.039
.530
.307
-.012
-.052
-.005
-.038
.047
.353
-.060
X9 - Complaint Resolution
X10 - Advertising
X11 - Product Line
.149
.295
.024
-.010
-.080
.013
.411
.019
-.017
-.317
.027
.028
-.041
-.029
-.012
.516
.088
.073
-.022
-.088
.285
-.026
-.036
-.001
.211
-.345
-.065
-.013
.312
-.017
-.025
-.020
1.000
.000
.000
.000
.000
4
.000
.000
1.000
.000
.000
.000
1.000
.000
.000
.000
1.000
Initial Eigenvalues
Total
% of Variance
Total
% of Variance
Cumulative %
3.835
29.503
29.503
3.119
23.995
23.995
2.675
20.577
50.080
2.384
18.342
42.337
1.722
13.243
63.322
2.382
18.326
60.663
1.544
11.876
75.198
1.890
14.535
75.198
.969
7.455
82.653
.575
4.422
87.075
.489
3.763
90.838
.421
3.242
94.080
.288
2.218
96.298
10
.190
1.462
97.760
11
.155
1.190
98.950
12
.128
.983
99.933
13
.009
.067
100.000
Promax Rotation
.001
.341
.029
-.008
X7 - E-Commerce
-.023
.013
.398
.007
X8 - Technical Support
-.006
-.008
-.013
.518
.290
-.003
-.012
.012
X9 - Complaint Resolution
X10 - Advertising
.024
.010
.338
-.042
.158
.292
.023
.022
.000
-.024
.397
.034
-.018
-.315
.047
.005
.007
.010
.013
.507
.076
.070
-.020
-.077
.271
-.018
.002
.015
.182
-.335
-.016
-.026
.298
-.012
.014
-.001
1.438
-.098
2.340
.707
-.098
1.037
.248
-.016
2.340
.248
3.418
.570
.707
-.016
.570
1.454
Compon
ent
Rotation Sums of
a
Squared Loadings
Initial Eigenvalues
Total
% of Variance
Cumulative %
Total
3.835
29.503
29.503
3.505
2.675
20.577
50.080
2.488
1.722
13.243
63.322
2.681
1.544
11.876
75.198
2.028
.969
7.455
82.653
.575
4.422
87.075
.489
3.763
90.838
.421
3.242
94.080
.288
2.218
96.298
10
.190
1.462
97.760
11
.155
1.190
98.950
12
.128
.983
99.933
13
.009
.067
100.000
Compon
ent
Rotation Sums of
a
Squared Loadings
Initial Eigenvalues
Total
% of Variance
Cumulative %
Total
3.835
29.503
29.503
3.505
2.675
20.577
50.080
2.488
1.722
13.243
63.322
2.681
1.544
11.876
75.198
2.028
.969
7.455
82.653
.575
4.422
87.075
.489
3.763
90.838
.421
3.242
94.080
.288
2.218
96.298
10
.190
1.462
97.760
11
.155
1.190
98.950
12
.128
.983
99.933
13
.009
.067
100.000