Introduction

Within the commercial banking sector, AB BANK has achieved an amazing growth since the last 5 years, upgraded from a rural bank to an urban bank. AB BANK now has become a prestigious brand in the Vietnam financial and banking industry. It has an extensive network of 118 transaction offices located in 28 provinces nationwide.With the support of the Electricity of Vietnam (EVN)- the strategic partner in the country and the sharing of experience on professional management models of Mabank the foreign strategic partner, AB BANK has built up a development plan from now until 2016. AB BANK aims for an annual growth rate at an average of 35% - 40%.In recent years, in order to diversify the range of products and services, ABBANK also enhanced the cooperation with big Vietnamese and international partners such as Agribank, Prudential Vietnam, Deutsche Bank, EVN SPC, Prevoir VN, Postal Corporation of Vietnam (VNPost), Telecom Corporation Vetted .... With the slogan Provide to solution Receive the smile", ABBANK stands out in the market becoming a friendly retail bank. ABBANK takes the customer needs and satisfaction as the core element of all business activities. At ABBANK, customers are satisfied not only with the product diversification and flexibility, but also the friendly and professional services.

Background of AB Bank Limited

AB Bank Limited, the first private sector bank under Joint Venture with Dubai Bank Limited, UAE incorporated in Bangladesh on 31st December 1981 and started its operation with effect from April 12, 1982. Dubai Bank Limited (name subsequently changed to Union Bank of the Middleast Limited) decided to off-load their investment in AB Bank Limited with a view to concentrate their activities in the UAE in early part of 1987 and in terms of Articles 23A and 23B of the Articles of Association of the 12 ompany and with the necessary approval of the relevant authorities, the shares held by them in the Bank were sold and transferred to Group "A" Shareholders, i.e. Bangladeshi Sponsor Shareholders. As of December 31, 2007; the Authorized Capital and the Equity (Paid up Capital and Reserve) of the Bank are BDT 2000 million and BDT 4511.59 million respectively. Authorized Capital of the Bank has been increased to BDT 3000 million in the Extra Ordinary General Meeting held on July 16, 2008. Since beginning, the bank acquired confidence and trust of the public and business houses by rendering high quality services in different areas of banking operations, professional competence and employment of the state of art technology. During the last 27 years, AB Bank Limited has opened 77 Branches in different Business Centers of the country, one foreign Branch in Mumbai, India and also established a wholly owned Subsidiary Finance Company in Hong Kong in the name of AB International Finance Limited. To facilitate cross border trade and payment related services, the Bank has correspondent relationship with over 220 international banks of repute across 58 countries of the World. AB Bank Limited, the premier sector bank of the country is making headway with a mark of sustainable growth. The overall performance indicates mark of improvement with Deposit reaching BDT 53375.35 million, which is precisely 26.85% higher than the preceding year. On the Advance side, the Bank has been able to achieve 30.76% increase, thereby raising a total

portfolio to BDT 40915.35 million, which places the Bank in the top tier of private sector commercial banks of the country. On account of Foreign Trade, the Bank made a significant headway in respect of import, export and inflow of foreign exchange remittances from abroad.

Products and Services of AB Bank Limited

Retail Banking Corporate Banking SME Banking Project Finance Loan Syndication Lending Rates Deposit Rates Exchange Rates NRB Banking Money Transfer Islami Banking Investment Banking Cards

Vision Statement
"To be the trendsetter for innovative banking with excellence & perfection" AB Bank dreams of better Bangladesh, where arts and letters, sports and athletics, music and entertainment, science and education, health d hygiene, clean and pollution free environment and above all a society based on morality and ethics make all our lives worth living. ABBLs essence and ethos rest on a cosmos of creativity and the marvel-magic of a charmed life that abounds with spirit of life and adventures that contributes towards human development.

Mission Statement
"To be the best performing bank in the country" AB Bank engineers enterprise and creativity in business and industry with a commitment to social responsibility. Profits alone dont hold a central focus in the banks operation, because man does not live by bread and butter alone

Objectives of AB Bank Limited

Maximization of profit along with the benefits of employees is the main objective of the bank. In addition, the order objectives are: Bringing modern Banking facility to the doorstep of general public through diversification of banking services, thereby arousing saving propensity among the people. Foreign a cordial, deep-rooted and firm banker-customer relationship by dispensing prompt and improved clients service. Taking part in the development if the national economy through productive deployment of the Banks resources as well as patronizing different social activities. Connecting clients to modern banking practice by the best application of improved information technology, so that they get encouraged to continue and feel proud of banking with ABBL. Ensuring highest use of the professional workforce through enhancement of their aptitude and competency. Responding to the need of the time by participating in syndicated large loan financing with likeminded Banks of the country, thereby expanding the area of investment of the Bank. Elevating the image of the Bank at home and abroad by sustained expansion of its activities. Ensuring maintenance of capital adequacy, comfortable liquidity, asset quality and highest through successful implementation of the management core risk program.

Internet Banking of AB bank

Internet Banking is growing popular day by day in Bangladesh. A number of private as well as local banks are going online now considering the demand and necessity of fast banking. Internet banking not only provides banking facility round the clock but also helps a country to

get attached to the international economy as well as business. People throughout the world are now getting engaged with more activity and business and hence need the fast and anytime access to his/her bank account. Internet banking also facilitates buying and selling various products which varies country to country. AB bank also provide internet banking. AB Bank has launched American Express Credit Card and American Express Gold Credit card in November 2009. AB Bank is the local caretaker of the brand and is responsible for all operations supporting the issuing of the new credit cards, including billing and accounting, customer service, credit management and charge authorizations, as well as marketing the cards in Bangladesh. Both cards are international cards and accepted by the millions of merchants operating on the American Express global merchant network in over 200 countries and territories including Bangladesh. City Bank also introduced exclusive privileges for the card members under the American Express Selects program in Bangladesh. This will entitled any American Express card members to enjoy fantastic savings on retail and dining at some of the finest establishment in Bangladesh. It also provides incredible privileges all over the globe with more than 13,000 offers at over 10,000 merchants in 75 countries. AB Bank is one of the largest corporate banks in the country with a current business model that heavily encourages and supports the growth of the bank in Retail and SME Banking. The bank is very much on its way to opening many independent SME centers across the country within a short time. The bank is also very active in the workers' foreign remittance business. It has strong tie-ups with major exchange companies in the Middle East, Europe, Far East & USA, from where thousands of individual remittances come to the country every month for disbursements through the bank's large network of 97 online branches and SME service centers.

Customer satisfaction of AB bank

Internet banking open for 24 hours The bank perform all transaction Immediately and accurately Bank provides accurate records Customer feedback service is very good Customer service is very fine They provide VISA card ATM booth is secure The management of AB bank is good.

Customer dissatisfaction of AB bank

There are a few ATM booth They do not provide voice direction for new users There is no mobile banking They have no enough branches

Difference between two branches shyamoly Branch

The bank branch is new Maximum account holder is business man This branch have a small number of customer There Bank office place is little Maximum people don t know shymoly have a AB bank branch

Since Lab Branch

The bank branch is old Maximum account holder is business man and service holder The bank have huge number of customer The bank office place is huge and they show their hospitality This branch daily transaction is very high

Difference Between AB Bank and Dutch Bangla bank Limited

AB Bank Limited
AB bank not available fast track system There have internet system they only pay not taken They do not participate social work There are new in Bangladesh AB bank not given annual scholarship There are no Mobil Banking

Dutch Bangla Bank limited

There have available fast track system They are first internet payment and taken They always participate social work Dutch bangla Bank have research center They give annual scholarship There available mobile banking

Conclusion
At last we can say that the bank acquired confidence and trust of the public and business houses by rendering high quality services in different areas of banking operations, professional competence and employment of the state of art technology. At present, the bank has 77 branches

throughout the country with about 1,996 employees.Many of the activities like credit evaluation and approval, monitoring of loans, trade services activities etc. are now centralized in the Head Office. The branches of the bank are now termed as the sales and service Centers which are solely concentrated on delivering services to the corporate and consumer clients and maintain relationship with them.AB Bank Limited, the premier sector bank of the country is making headway with a mark of sustainable growth.

Reference :
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