Southern University Bangladesh

Syllabus Course: Introduction to Hospitality Industry Course Objective:

An introduction to lodging and food service operations. Topics include growth, development, and organization of the lodging industry; growth, development, organization, structure, and management of food service operations; human resources, marketing, security, engineering, and maintenance of hospitality operations; and opportunities within the travel and tourism industry.

Course Description:
Topics include growth, development, and organization of the lodging industry; growth, development, organization, structure, and management of food service operations; human resources, marketing, security, engineering, and maintenance of hospitality operations; and opportunities within the travel and tourism industry.

Course Contents:
Chapter 1: Introduction to Hospitality & Tourism The background, About Hospitality Industry, About Tourism Industry, Front of House, Back of The House, Characteristics of Hospitality Industry, The World Travel and Tourism Council, The World Travel and Tourism Councils Estimation. Chapter 2: Scope

Scope of the hospitality & Tourism Industry, The Pineapple Tradition, about NRH Chapter 3: Corporate Philosophy Service Philosophy, Corporate Culture, Mission Statement, Goal, objectives, Strategy, Tactics Chapter 4: The Focus on Service Success in Service, ways to improve service, Service in TQM Chapter 5: Tourism Definition of tourism, the 5 ages of tourism, Pre-industrial revolution, railway age, automobile travel, air travel, cruise ships Chapter 6: Tourism Organizations International Organization, domestic organization, State offices tourism, city-level offices tourism Chapter 7: Economic Impact of Tourism The multiplier effect, tour operators Chapter 8: Promoters of Tourism Travel Agencies, Commission Caps, Travel Corporation, Corporate Travel Manager, Travel & Tour wholesaler, Certified Travel Councilor, National Officers Tourism Chapter 9: Social & Cultural Impact of Tourism Chapter 10: Ecotourism Chapter 11: Travel Pleasure Travel, Business travel

Chapter 12: Hotel Development & Ownership Franchising, Partnership, Leasing, Syndicates, Management Contracts Chapter 13: Financial Management & Profits Creative Financing, Real Estate Investment Trust (REIT), Financing Packages Chapter 14: Classification of Hotels Resort hotels, City Center Hotels, Air Port Hotels, Convention Hotel, budget Hotel, Casino Hotel, Extended-stay hotels, Bed & Breakfast inns, All Suite Extended Stay Hotel Chapter 15: Case Study Basic Text: Introduction to Hospitality Management, Jhon R Walker, Edition 1st Lecture Lecture 1 Lecture 2 Lecture 3 Lecture 4 Lecture 5 Lecture 6 Lecture 7 Lecture 8 Lecture 9 Lecture 10 Lecture 11 Lecture 12 Lecture 13 Lecture Planning Description
Chapter 1: Introduction to Hospitality & Tourism The background, About Hospitality Industry, About Tourism Industry, Front of House, Back of The House Chapter 1: Introduction to Hospitality & Tourism Characteristics of Hospitality Industry, The World Travel and Tourism Council, The World Travel and Tourism Councils Estimation. Chapter 2: Scope

Remarks

Scope of the hospitality & Tourism Industry, The Pineapple Tradition, about NRH Chapter 3: Corporate Philosophy Service Philosophy, Corporate Culture, Mission Statement Chapter 3: Corporate Philosophy Goal, objectives, Strategy, Tactics Chapter 4: The Focus on Service Success in Service, ways to improve service, Service in TQM Chapter 5: Tourism Definition of tourism, the 5 ages of tourism, Pre-industrial revolution, railway age, automobile travel, air travel, cruise ships Chapter 6: Tourism Organizations International Organization, domestic organization Chapter 6: Tourism Organizations State offices tourism, city-level offices tourism Chapter 7: Economic Impact of Tourism The multiplier effect, tour operators Review Class Mid-term Examination Chapter 8: Promoters of Tourism Travel Agencies, Commission Caps, Travel Corporation, Corporate Travel Manager Chapter 8: Promoters of Tourism Travel & Tour wholesaler, Certified Travel Councilor, National Officers Tourism

Lecture 14 Lecture 15 Lecture 16 Lecture 17 Lecture 18 Lecture 19 Lecture 20 Lecture 21

Chapter 9: Social & Cultural Impact of Tourism Chapter 10: Ecotourism Chapter 11: Travel Pleasure Travel, Business travel Chapter 12: Hotel Development & Ownership Franchising, Partnership, Leasing, Syndicates, Management Contracts Chapter 13: Financial Management & Profits Creative Financing, Real Estate Investment Trust (REIT), Financing Packages Chapter 14: Classification of Hotels Resort hotels, City Center Hotels, Air Port Hotels, Convention Hotel Chapter 14: Classification of Hotels Budget Hotel, Casino Hotel, Extended-stay hotels, Bed & Breakfast inns, All Suite Extended Stay Hotel Chapter 15: Case Study Review Class Final Examination