Brand Awareness and Its Impact On Sales of GM Motors Project Report Mba Marketing

BELLAD Enterprises Pvt.Ltd.
EXECUTIVE SUMMARY This projects report containing the marketing research on Brand Awareness of General Motors at Bellad Enterprises PVT LTD. Hubli. I have chosen this topic concerned to their requirement as the Bellad Enterprises PVT LTD. GM having over 12 brands in different countries, but mainly 2 brands on which I have concentrated more as per requirement of Bellad Enterprises PVT LTD. Because as the GM is one of the biggest companies in the world not only producing and selling cars and now they concentrating to target the domestic market and they trying to know how much the domestic market or local people are aware of their different brands and how they have opinion regarding these brands. So in simple the need is to know, the awareness level and the customers response about brands of GM. My basic intention is to make the customers or people make aware of different brands of GM and also to know the opinion in the market and their perception and satisfaction in the market of GM brands.
Data collection approach: By using primary and secondary sources collected the required information. 1.Primary source: Questionnaire, Personal interview. 2. Secondary source: Company website, related information from Internet, journals, Textbook, Newspapers, etc.
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Sample Selection Method: Regarding to my project sample size is 100 and the sample target customers are those people who visit the companys showroom and by random sampling through convenience sampling i.e those customers who come at the different places near the company showroom. Here random sample because to make people aware of GM different brands, and also to check perception of people regarding brands who already know the GM brands within Hubli-Dharwad.
Method of Analysis: It involves a recorded observations into dissipate statement. The measurement and evaluation of data is done using statistical tools and technique like simple percentage method, graphical representation with the help of data code sheet using MS Excel software.
Conclusion and Recommendations: All the analysis and recommendations are based on the results have been got after the completion of survey, which is undertaken by me at the company showrooms.
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BELLAD Enterprises Pvt.Ltd. INTRODUCTION

This project report is on market research on Brand Awareness of General Motors. It is a partial fulfillment of requirement of MBA 2nd SEMESTERIt was a good opportunity given by the Bellads Enterprises Pvt Ltd. Hubli, to learn practical aspects of market.
I have chosen this topic relating to the company requirement, to make the brand awareness to the domestic market people or customer. As the GM is one of the biggest companies in the world not only producing and selling cars the market as domestic level. So to make the awareness of different brands of GM in Indian market.
So the basic need is to know the brand awareness level of GM & Bellad Enterprises Pvt Ltd. in Hubli-Dharwad city.
I collected the information by a structured questionnaire that includes all the requirements, what the company need.
LITERATURE REVIEW
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In marketing a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo and other visual elements such as images fonts, color schemes, or symbols. It also encompasses the set of expectations associated with a products or service which typically arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumer. In other contexts the term Brand may be used where the legal term trademark is more appropriate
Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity.
1. It should suggest product/ service benefits 2. It should be simple, memorable, and unique. 3. It should fit the image of the company. 4. It should have positive connotation for the target market. 5. It should be easy to pronounce and to pictorially.
Branding is not a sales and marketing gimmick. Instead it refines and defines corporate culture and identity. A brand must have meaning to its consumers, its organization and its employees. Brand is an emotional link between you and your
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customer. It is what people buy when they buy your product or your company. The most important part of a brands identity is the promise it makes to customers. The essence of branding is simplicity and timelessness.
Some marketers distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service. The animist approach to brand building considers the conceptual structure of brands, businesses and people.
A brand that is widely known in the marketplace acquires brand recognition. Where brand recognition builds up to a point where a brand enjoys a mass of positive sentiment in the marketplace, it is said to have achieved brand franchise. One goal in brand recognition is the identification of a brad without the name of the company present.
The term brand name is often interchangeably with brand, although it is more correctly used to specifically denote written or spoken linguistic elements of a brand. In this context a brand name constitutes a type of trademark if the brand name exclusively
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identifies the brand owner as the commercial source of products or services. A brand owner may seek to protect proprietary rights in relation to a brand through trademark registration.
The act of creating public awareness of a specific brand in order to maximize its recognition, successful brand awareness strategies should define a companys uniqueness and set it apart from competition. Quite simply, if potential customers do not know about a company, they will not purchase from it. Therefore, one of the preeminent goals of any business should be to build brand awareness, albeit in as cost-effective manner as possible.
Consumers tend to make purchasing decisions based on peer recommendations and direct experience, as well as traditional advertising methods. This is why it is necessary to build brand awareness strategies out by instilling trust among consumers. This trust must be achieved through credibility, rather than just a catchy advertising campaign. Promotional marketing involving a one-to-one component is proving increasingly effective at building trust and acquiring new customers.
STATEMENT OF THE PROBLEM
After making impressive sale of quality cars in other countries. GM is going to in due to its different brands in domestic market. So it is very much necessary to know the awareness level of GM brands in domestic market.
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Customer awareness is mainly depends on strategies used by promotional manager. An effective promotional method has to be used to make customers aware of the product. There are many medias through which a company can undertake to solve this problem. Brand loyalty, brand image and goodwill of the firm are all contributors to make awareness of the product. If the brand image is very high than any product which is newly launched by that company.
The product quickly becomes aware in the market. Some company spends huge amount of money in advertising the product.
The intention of the advertising is to spread awareness of the product and advertising plays vital role in the creating awareness of the product.
PURPOSE OF THE STUDY
The purpose of the study is to know the brand awareness of GM in the minds of customers and change in buying behavior can be estimated by this study. The marketing
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strategies can be designed in accordance with this change. It will be helpful for the managers to make decisions. Hence, this study should be conducted.
The rational behind choosing this topic is to study/ to know To know the awareness level of GM brands in Hubli-Dharwad city. To determine the factors which influence the purchasing of the car. To know the opinion about brands of GM To analyze the expectations of the customers.
SCOPE OF THE STUDY The main important purpose of the study is to know the awareness level of GM brands, and I also like to know the factors, which influences the purchasing of the car.
The study is conducted in Hubli-Dharwad city at GM showroom including the other companys car showroom and by random sampling.
OBJECTIVES OF THE STUDY
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I ) To study brand awareness with respect to Chevrolet and Opel brands of General Motors: Sub-Objectives 1) To know the top brands preferred by customers among the various available. 2) To know the awareness level of GM (GENERAL MOTORS) 3) To know the awareness level of BELLADS Enterprises GM CAR Showroom. 4) To know the effectiveness of the available media II) To know the various criteria for choosing particular brand of car. Sub-Objectives 1) To find the factors like Brand Name, Safety, Comfort, Price, Maintenance, Aesthetics, etc., that influencing the buying behavior of customers while choosing a particular companies car. III) To analyze the expectations of the customers. IV) To know the opinion about brands of GM
ORGANIZATION PROFILE
BELLAD ENTERPRISES PVTLTD Authorized Dealer for GM BABASAB PATIL

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Name: Location: Bellad Enterprises Pvt Ltd Opp. N.G.E.F., P.B. Road Rayapur,Hubli-580025 Karnataka. INTRODUCTION TO THE ORGANIZATION: Bellad Enterprises Pvt Ltd is an authorized dealer for GM, for Marketing, Sales, Accessories, Service and Repairs of GM range of vehicles. Bellad Enterprises Pvt Ltd started its operations in 2003 at Hubli city have a wellequipped workshop with all infrastructure facilities. The workshop is well supported by an organized spare parts division. The dealership includes departments, which are controlled by respected heads having well-experienced and dynamic personalities. Board of directors Sri. Chandrakant G Bellad. (Director) Smt. Lilavathi C Bellad. (Director) Mr. Arvind Bellad. (Managing Director) Tel: 0836-2218338/9 Fax: 0836-2218337
ORGANIZATION STRUCTURE OF BELLAD ENTERPRISES PVT LTD
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Board of Directors
Managing Director General Manager
Sales Managers Sales Executives
Senior Service Manager
Service Advisers
Supervisors
Mechanics
General Motors History
In the Early 1900's there were nearly 1000 Car Companies building and selling Cars. Motorcar firms were appearing everywhere. By the late 1920's only 200 firms
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continued in Business. Most of which later by acquision merged with much more financially stable Automakers. In 1902 David Buick incorporated Buick Motor Car Company in Detroit (USA), which later was the Nucleus of the Original General Motors Ltd. William Capro Durrant King of The Carriage Makers predicted that a million cars a year would be in demand some day. With the acquision of Buick in sometime 1904 made it the most influential auto manufacturer in the country. In a period of 6 years acquired Oldsmobilc, Cadillac, Oakland (now Pontiao), Ewing, Marquette, Welch, Scripps-Booth, Sheridan and Elmore With Rapid and Reliance trucks. The Founding of General Motors was on September 16 1908 in New Jersey (USA) with a population of 25,000 and merged all the acquisition to form only four carlines Buick, Oldsmobile, Cadillac and Oakland. By 1911 only 3 years after foundation General Motors exported its first batch of 20 American built cars for sale in Europe.
General Motors Corporation became Official on October 13th 1916, when incorporation papers were filed in Delaware. In 1918 Chevrolet also became part of the GM Corporation.
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By 1920 there were production plants to assemble GM cars in Europe. By 1920 Durrant had acquired 30 Companies by full or part purchase cf their stock. Two major acquisitions were McLaughlin Motor of Canada (which later became General Motors Canada LTD) and Fisher Body Company. At the time GM was getting started. Engineering development was at. its peak with new kinds of technology and gadgets innovations to make cars better and more reliable. One such leadership in engineering development was occurring in Dayton OHIO. The introduction of the electric self-starter Designed by Charles F Boss Kettering at his Dayton Engineering Laboratories Company. It first appeared on the 1912 Cadillac by doing away the dangerous and unpredictable hand crank. This made the car more popular and accessible to a greater part of the population. Boss Kettering who became the technical mastermind of GM in 1925 merged his engineering company with General Motors and in charge of its unparalleled research and engineering programs. Some of the innovations were All steel one-piece roof, Two cycle diesel truck engines, independent front wheel suspension, automatic transmission.
Hyatt Roller Bearing Company of Harrison also became part of General Motors in 1923.
Vauxhall Motors of England was Purchased in 1925. Adam Opel of Germany was purchased in 1928. 13 production plants outside USA by 1928.
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During World War I GM turned its facilities within 18 months to the production of war materials. During World War II FROM 1942 TO 1945 GM halted all automobile production and made war materials from guns, canons, tank, and aircraft. After World War II Engineering and Manufacturing units in Brazil and Australia. 1970s changed most of the GM car designs from RWD TO FWD. In 1983 all Buick's design and platform changed from RWD to FWD. 1984 Joint venture with Toyota Motor Company of Japan to produce small cars for USA brand name Chevrolet Nova. 1984 new brand added to the fleet Saturn, compact cars to compete with Japanese Compact cars in the American market. 1984 acquired Electronic Data Systems (EDS) Dallas to enter the Information Technology Industry.
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1985 to expand capabilities purchased Hughes Aircraft Company. Integrated some of its own electronics division with Hughes and formed GM Hughes Electronics Corporation. 1987 GM's Sunraycer, a solar powered car designed and built by several of GM's units, won the inaugural transcontinental World Solar Challenge in Australia. Overshooting the nearest compition by 600 Miles. The 6-day trek was an evidence of GM leadership in Electric propulsion, lightweight materials and aerodynamics. 1989 Purchased 50 % of Saab Automobiles AB of Sweden. 1992 GM's component manufacturing units were centralized to GM Automotive Component Group Worldwide (renamed Delphi Automotive in 1995). 1992GMAC was established (MasterCard credit) to facilitate the customer with easy money. 1992 GM& Toyota signed an agreement for GM to supply North American built cars to Toyota for sale in Japan. GM will build RHD Chevrolet Cavaliers in the US, which Toyota will purchase and sell in Japan.
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General Motors Corporation The world's largest automaker has been the global industry sales leader since 1931. Founded in 1908 employs about 325,000 people around the world. Has manufacturing operations in 32 countries and its vehicles are sold in 200 countries. In 2004, GM sold nearly 9 million cars and trucks globally GM's global headquarters are at the GM Renaissance Center in Detroit.
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MILESTONES:
1897 Olds Motor Vehicle Company, Inc., the oldest unit of General Motors Corporation, is organized by Ransom E. Olds with capital of $50,000 & the first Oldsmobile is produced 1902 Cadillac Automobile Company is organized in Detroit by Henry M. Leland, a precision manufacturer of automotive components. 1903 Buick Motor Company founded by David Dunbar Buick, is incorporated 1904 William Crapo ("Billy") Durant of Durant-Dort Carriage Company, Flint, Michigan, takes control of Buick Motor Company. 1908 Sept 16: Under Billy Durant's leadership, General Motors Company is organized incorporating the Buick Motor Company. Nov 12: Oldsmobile becomes the second company to join General Motors when Olds Motor works is sold to GM.
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1909 General Motors purchases Cadillac on July 29, 1909 1911 Chevrolet Motor Company of Michigan is incorporated in November of 1911 by Louis Chevrolet, William Little and Edwin Cambell, William Durant's son-in-law. Headquarters are in Detroit.Cadillac adopts the electric self-starter as standard equipment. 1925 Vauxhall Motors Ltd., Luton, England, is acquired by General Motors. 1926 GM enters South Africa by forming General Motors South African (Pty.) Limited. General Motors (Australia) Pty. Ltd. is incorporated with headquarters at Melbourne General Motors New Zealand Ltd. begins assembly operations at Petone on August 30. 1929 Adam Opel AG, based in Russelsheim, Germany, is acquired by GM and takes its place as a key member of the General Motors family. 1930 The 1930 Cadillac "V-16" is the industry's first production car to offer sixteen-cylinder engine and immediately sets a new standard for power, performance & luxury
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1931 General Motors - Holden's Ltd. is formed through merger of Holden's Motor Body Builders Ltd. and GM (Australia) Pty. Ltd. 1940 GM celebrates production of its 25-millionth car. 1950 Chevrolet introduces the Powerglide transmission, becoming the first competitor in the low-price field to offer fully automatic shifting. 1951 Buick's LeSabre and XP-300, two custom-built super-streamlined concept cars, are introduced to test GM's new advances in styling and mechanical features. 1952 Power steering is offered by Cadillac, Oldsmobile and Buick 1953 The Chevrolet Corvette is introduced. It is the first volume production sports car and the first production car with a plastic body to be produced in quantity. 1958 GM marks its 50th anniversary with a year-long Golden Milestone celebration. The theme was "From the Progress of the Past - the Promise of the Future"
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1967
GM celebrates the production of its 100-millionth US-made car (April 21). 1972 GM enters into a joint venture with Shinjin Motor Co. of Seoul, Korea, to build and market cars in Korea.
The joint venture is named General Motors Korea Company, Ltd. The company is renamed Saehan .viotor in 1976. In 1982, Daewoo Group assumes managerial control and renames it Daewoo Motor Co. Ltd. GM retains 50% stake until 1992 1981 GM and Suzuki Motor Company, Ltd., the world's largest manufacturer of mini-compact vehicles, announce an agreement to develop future supply and distribution arrangements.
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1983 The 1984 Chevrolet Corvette is introduced, with the car's first major styling change in 15 Years. 1986 General Motors of Canada and Suzuki announce a joint venture, CAMI, to manufacture small cars and sport utility vehicles in Canada. 1995 GM sales beyond North America exceed 3 million units for the first time. General Motors and Shanghai Automotive Industry Corporation (SAIC) sign an agreement for a proposed vehicle joint venture, a joint venture technical development center and other related projects in Shanghai, China 1999 Adam Opel celebrates 100 years of automobile production. 2001 GM Daewoo Auto & Technology (GMDAT) was established. Shanghai GM, launches the Buick Sail, the first modern family car built in China 2002 The GMDAT started operations on October 17, with GM and its partners Suzuki and SAIC (Shanghai Automotive Industry Corporation) holding a stake of 66.7% with investments of US$400 million.
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2004 GM is the only auto maker to make Fortune magazine's annual rankings of the top 50 "Best Companies for Minorities." 2005 The all-new Chevrolet Aveo sedan makes its worldwide debut at Auto Shanghai, China's premier auto show.
General Motors India

1994 General Motors India incorporates a 50-50 joint venture company with the C.K. Biria Group of Companies, 1999 General Motors India became a full subsidiary of GM.
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GM India Products
GM India Plant located on 45,000-square-meter plant at Halol, 45 kilometers northwest of Vadodara, in the western state of Gujarat. Produces two models Optra and Tavera and imports Completely Built up Units of Forester: Year 2005 2004 2003 Sales (In Units) 30,837 26,166 15,155
GM's operations in India produce premium automobiles in a world class-manufacturing environment combining: Indian Ingenuity Global Management Know-how GMDAT Engineering.
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GM India Expansion Plans:- General Motors India's Halol facility in Gujarat is undergoing major expansion to further increase its capacity to 85,000 units in 2006 to provide world class vehicles made in India to the discerning Indian consumer. THE CHEVROLET MILESTONS 1911 Chevrolet Motor Company of Michigan is incorporated in November by Louis Chevrolet, and William Durant.
1918 Chevrolet joins General Motors Co-poration. 1924 GM's first European assembly plant at Copenhagen is to build Chevrolets for sale in Scandinavian countries, the Baltics, and Germany, Poland, Czechoslovakia, Austria, Hungary and Russia.
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The first GM vehicle assembled outside the U.S. and Canada, a Chevrolet utility truck, comes off the Copenhagen assembly line. 1929 Chevrolet introduces its new six-cylinder engine for use in commercial vehicles. 1953 Chevrolet Corvette is introduced It is the first volume production sports car. The first production car with a plastic body to be produced in quantity.
1958 Chevrolet introduces the El Camino, designed to combine big car comfort with the utility of a pickup truck, as a 1959 model.
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1959 Chevrolet introduces the Corvair. General Motors New Zealand Ltd. begins assembly operations at Petone on August 30. 1963 Chevrolet introduces its midsize Malibu as a 1964 model. In 1963, one out of every ten cars sold in the United States was a Chevrolet. 1966 Chevrolet introduces the F-body Carnaro as a 1967 model. 1975 Chevrolet introduces the Chevette 1983 The 1984 Chevrolet Corvette is introduced, with the car's first major styling change in 15 years. 1966 The Chevrolet Corvette celebrates its fiftieth anniversary. 2005 The all-new Chevrolet Aveo sedan makes its worldwide debut at Auto Shanghai, Chinas premier auto show.
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Chevrolet in India In July 2003, Chevvy was back in the India after about 40 years. General Motors India introduces the iconic Chevrolet brand February 11, 2003 New Delhi: GM India launches a unique advertising campaign I am Chevrolet. I am Chevrolet--India. Automotive companies that work under the flag of GM are: Chevrolet Opel Vauxhall Cadillac Buick Oldsmobile Pontiac GMC Saturn Holden Saab Isuzu
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History of Opel Opel, where did it all start? Adam Opel, the founder of Opel, was born on May 9th ,1837 in Russelsheim. His father was a smith so it was obvious that Adam would take over this business. It all turned out differently. Adam was interested in technique. In Paris he got interested in sewing machines and after having worked in a factory where they produced sewing machines he made the decision to go back to Germany and start his own factory. This took place 1862.
The Factory was a big success, so in 1867 Adam bought a piece of land near the railway station in Russelsheim to build a production plant. Still the Bahnhofstrasse is the official address of Opel In the meanwhile Adam got interested in bicycles, which became very popular in that time. In 1886 he starts producing his first bicycle under the name of Opel, the well known model with the huge front wheel and the small rear wheel.Very soon Adam starts producing different models and again this is a big hit: the bicycle division is expanding rapidly.On September 8lh ,1895 Adam Ope dies and his sons take over the business. At that time Opel is a company which produces 20,000 sewing machines and 16,000 bicycles yearly, employing over 1,500 people.
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Parallel to all this Opel was also engaged in producing motorcycles. This all started around the turn of the century when they discovered a gap in the market. There was nothing between the bicycle and a car, so they started developing a motorcycle. In 1902 they presented their first motorcycle, soon followed by more models. The attempt to take over the market failed and Opel stopped producing motorcycles. In the years to come Opel took two more attempts to become a producer of motorcycles , but also these attempts failed. After the first world war things are looking bad for Opel. The whole factory has to be started up from scratch. They first start producing bicycles and in 1919 the first car is produced again. Unfortunately, because of the bad economy, there is hardly a market for new cars. On top of that the technology used is already old fashion. Opel just in time realises that the only way to survive is too lower the price of the vehicles. To be able to realise this they implement a new production method which is a great success in the United States: the assembly line. The first car produced according to this concept is the "Laubfrosch" , only available in the colour green. The "laubfrosch" is a turning point for Opel. Production is going up and in the year 1928 Opel is again the biggest producer of cars in Germany.
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Opel And General Motors In the twenties everything looks okay for Opel: production is going up and sales are good. In 1926 foreign car producers start flooding the market and Opel realises that it is time for expansion in order to cope with this situation. Due to several financial events Opel is eventually forced to start negotiating with General Motors about a take over. In 1929 GM takes over 80% of the stock and two years later the other 20 %. An agreement is made that the name Opel remains. General Motors itself is a company founded in 1908 in the United States. General Motors was a merger of several little companies of which there where many in those days. Already soon more and more companies join, companies like: Olds motor company (Oldsmobile), de Chevrolet motor company, de Buick motor company and the Cadillac motor company. Already after three years GM started up its international activities. GM kept on growing and growing and took over more and ore companies. In 1923 GM opened its first assembly plant outside North-America, namely: Denmark. To meet the demands of the European customer, General Motors Continental was founded in 1924 in Belgium, In 1925 GM took over Vauxhall motors. Nowadays GM is one of the biggest companies in the world not only producing and selling cars but is also present in other lines of business.
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Imp Facts and events.

Adam Opel originates from a family of locksmiths. 1862 Foundation of Adam Opel AG in Russelshiem, where he builds his first Sewing Machine. 1887 Opel builds first high-wheeler bicycle. Later in the year Production of first safety bicycle. 1899 Contract with carriage builder Friedrich Lutzmann from Dessau. First Opel car built in Russelsheim called LUTZMANN. 1901 Contract with Alexandre Darracq to build First Opel Motorcycle. 1902 Manufactures of bodies for cars under brand name Opel-Darracq. Car completely built by Opel lOhp 2-cyl engine with built in water pump, at a top speed of 45Km/h. 1903 1904 production of first 4 cyl engine with an Output 20 hp. Four speed transmission, drum brakes, double ignition, spur gear driven
camshaft, metal cone clutch. 1906 Crankcase made of aluminum, production of taxi, foundation of subsidiary in Berlin. Completion of the 1,000th Opel Automobile.
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1907 Opel wins "Kaiser Prize" for the best German car in the Taunus Race. Start of truck production. 1909 introduction of a new model "Doktorwagen" 4/8 hp engine with re movable wheel rims. 1910 standardized unit assemble for different bodies. 1911 new model launched called "Torpedo" 1912 new model launched with 40/100 hp 4 cyl-engine with multi Valve technology.
Heating available as standard for the first time. New model launched with 13/30 hp called "The Egg". 1913 Construction of the first Opel racecar with 16 valve OHC four cylinders.
1914 New 5/14 model launched called "The Puppchen". Opel is Germanys biggest Auto manufacturer. 1916 First Opel Six cylinder engine 4.7 liters l8/50hp with electric starter, electric headlights, hydraulic shock absorbers. 1924 New model launched called "Laubfrosch" 4/12 hp engine. With Multi-plate steel
clutch, oil pump lubrication, removable cyl cover. Opel dealers introduce standardized maintenance at fixed cost. 1925 10/45 hp engine type 80 model with 4 wheel brakes.
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1926
Labfrousch price reduced from 4,000 to 2,980 marks.
1928 Presentation of Opel Eight cylinder 24/110-hp engine on new model called "The Regent" with 4 wheel brakes. On May 23rd 1928 Fritz Von Opel reaches top speed of
238 Km/h on the Berlin avus track with the rocket car Rak-2. This record was not broken until 1934 in Germany. 1928 GM maximum stakeholder. 1929 GM acquires 80% of shares of Opel. 1931 GM acquires 100% of Opel. New 1.8 liter six cyl engine and 1.2 liter four cyl engine installed on new models. 1935 model Olympia with integral all steel body frame. And increased passive safety. New economical model launched called "P-4" at a price of 1,650 marks. Construction of truck plant with a capacity of 25,000 trucks. 1936 Opel is Europe's largest auto producer with annual production of 120293 cars.
New model launched Kadett wil integral safety frame and body. 1937 Bicycle manufacturing ends. New super six-cyl engine with short stroke OHV.
Dip panting standard. New model launched Admiral 3.6 liter. 1940 One millionth Opel produced. Passenger car production stops in October.
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1944 1945 1946 1947 1948
Russelsheim and Brandenburg plant destroyed by plants. Kadett production equipment dismantled by the Soviet Union. Production of the first post-war Opel, a 1.5 ton Blitz truck. Olympia production resumes. Pre war Kapitan model reintroduced with minor changes.
1950 Russelsheim plant fully rebuilt. 1951 per run engines installed on all Opel models. Opel is the first manufacturer to introduce this system in Europe. 1953 New Olympia Rekord with potoon body. 1956 Two million Opel Kapitan Produced. Inaugural of new body plant K-40. Plant capacity doubled from 100000 to 200000 units annually. 1957 New Olympia Rekord PI model with wrap around windshield. 1962 Opels 100th anniversary. Inaugural of Bochum plant to produce new Kadett-A. 1964 Introduction of the new Opel Kapitan, Admiral and Diplomat models. 1966 Inaugration of new Plant to build Chassis and Synthetic Material. 1967 new model Commodore A launched. 1968 presentation of the two seat GT coupe with retractable headlamps. 1969 Second generation of Kapitan, Admiral and Diplomat with new body and De Dion rear axle.
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1970 Introduction of new models Manta A and Ascona A. 1971 10 Million Opels build. 1972 new model Rekord D and Commoodore B launched. 1975 new Manta B and Ascona B models launched. 1977 New Rekord E, Monza A and Senator A models launched. 1979 first Opel FWD launched in new Kadett D.
1981 new model Kadett E model launched. 1982 production of the Opel Corsa Begins. 1983 20 million cars build. Asbestos-free clutch as standard equipment. 1984 new Senator model first passenger car in the world sold with Supercharged Diesel engine as standard. New Kadett GSI 2 door coupe launched. 1985 Opel is the first manufacturer in Germany to fit CATALYIC CONVERT ERS Kadett. 1986 new Opel Omega launched super saloon with Euro I norms 1987 Opel completes 125 years in Business. 1988 Opel launches Vectra in H/B and N/B body styles. With Euro I norms. 1989 Opel installs Euro II engines on all petrol models as standard equipment. as standard. Single point fuel injection standard with Corsa and
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1990 new automated plant to manufacture 150,000 cars annually with employment of 2000. 1991 Opel at 1 position in the market and Launch of The Astra H/B model.
ST
1992 Opel Astra N/B model launched. New model 4 wheel drive Montery and Frontera also launched. All Opels Euro II. 1993 Opel at number one position in the market with models available in all segment to choose from. Opel also wins the "Golden Wrejicji^_award. 1994 new Omega launched with 6 CYL engine as standard, Omega also wins "Golden Steering Wheel award". Launch of Tigra 2 door coupe with 16 valve engines as standard.
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Diversity Awards 2004 HENAAC Award - Hispanic Engineering National Achievement Award, October 2004 - Awarded to Grace Lieblein in the category of Professional Achievement Community Spirit Award to GMHIT (GM Hispanic Initiatives Team) from Latino Family Services, October 2004- Diane DeHoyos, President HACU (Hispanic Association of Colleges & Universities) Private Sector Award, October 2004 100 Best Companies for Working Mothers, Working Mother Magazine, October 2004 Latin Business Magazine 2004 - Diversity Honor Roll (September issue) LULAC League of United Latin American Citizens - Presidential Award (July 2004) LatinaStyle Magazine,Top 50 Best Companies for Latinas to Work For in the U.S. (July 2004 issue) VISTA Magazine - Americas Top Family Friendly Companies (July 2004) Top 100 Companies for African-Americans - Black Professionals Magazine (June 2004) TAMACC-Texas Association of Mexican American Chambers of Commerce - Chairmans Legislative Leadership Award (March 2004)
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2003
2003 Ellis Island Medal of Honor Award - Michael Liao "Top 50 Best Companies for Hispanic Women to Work for in the U.S.," Latina Style magazine, 2003 YMCA Minority Achievers Award, May 2003 - Jocelyn Allen-Harp "100 Emerging Business Leaders," Detroiter Magazine (August Issue publication), May 2003 - Tanya Hayes, Public Policy Center Board of Directors' Award, LA SED (Latin-Americans for Social and Economic Development, Inc.), 2003 - Roderick D. Gillum, GM Vice President, Corporate Responsibility & Diversity "Top 50 Hispanics in Business and Technology," Hispanic Engineer & Information Technology magazine, April 24, 2003 - Diane DeHoyos, Greg Deveson, Grace Lieblein 2003 National Asian American Engineer of Year Award, Chinese Institute of Engineers/USA, February 2003 - J.T. Wang Corporation of the Year, Southern Christian Leadership Conference (SCLC) Detroit Chapter, 2003
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2002 Prism Award, 2002 Chair Award, U.S. Hispanic Chamber of Commerce, 2002 - Orlando Padilla "Top 50 Corporations for Multicultural Business Opportunities (Div50)" by Div2000.com , 2002 Dream Maker Award, Detroit Hispanic Development Corporation, 2002 Corporate Trailblazer Award, Minorities in Business magazine, 2002 - Orlando Padilla Corporation of the Year, U.S. Hispanic Chamber of Commerce, October 2002 National Asian American Corporate Achievement Award, Organization of Chinese Americans, October 2002 - Ray G. Young Helen Keller Achievement Award in Employment Opportunity, American Foundation for the Blind, 2002 Hispanic Engineer National Achievement Awards Corporation (HENAAC) Orlando Padilla Black Engineer of the Year Recognition Awards - Valorie Horton, Sherri Hankerson, Belden Love "Executive of the Year," African American on Wheels magazine, January 2002 Rod Gillum
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SAMPLING Sampling allows us to concentrate our attention upon relatively small number of people and hence devote more energy to ensure that the information collected from them accurate.
Sample: Representation of a particular population. And is the subset of the population. Concerned to my project, the sample represented is, as sample size of 100 people in number & the sample is consisting of the visitors of company showroom and other companies car showrooms at Hubli city.
Stages in the selection of a sample
Define the target population Specify the sampling frame Specify sampling unit Specify sampling method Determine sample size Specify sampling plan Select the Sample
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Define the target population: Concerned to my project, I have selected the target population as; the customers come to the company showroom and also through random sampling the customers who come to other companys showroom. Specify the sampling frame: Concerned to my project, the sampling frame held in Hubli-Dharwad city, here basically the GM car showroom and customers come to other companys car showroom through convenience sampling. Other companys car showroom. 1. Maruti (RNS) 2.Tata Motors (Manickbag) 3.Toyota (Shodha Motors) 4. Hyundai (Bellad)
Specify the sampling unit: Sampling unit consisting of the selected sample. Specify sampling method: Concerned to the project, I am using the non-probability sampling method. I.e. through random sample. Determine sample size:
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Here the sample size selected is 100.
RESEARCH DESIGN
Define the Research problem
Estimate the value of information
Select the value of information
Select the Data Collection Method
Select the Measurement Technique
Select the Sample
Select the Analytical Approach
Evaluate the Ethics of the Research
Specify the Time & the Financial cost
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DATA COLLECTION METHEODS
The information necessary for this survey is collected by tapping primary and secondary sources the sources are: Primary Sources: Questionnaire: Concerned to my project, I am using the structured questionnaire with open-ended, close ended. And the questionnaire was addressed to the customers who visited the company showroom and also other companies showroom and those customers who visited the market area through convenience sample. Personal Interaction: Type of Interview: Structured Interview, it refers to the extent to which an interviewer is restricted to following the wording and instructions in the questionnaire. Secondary Sources: Company Websites Related Information from Internet Company Reports Books and Publications MEASURING TOOLS:- Descriptive type of research, using the questionnaire with rating scale, Open & Close- ended questions.
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ANALYSIS WITH GRAPHS AND CHARTS Q1. Do you own a car?
Q1 Do you own a car
Yes 32%
Yes 32%
No 68%
No 68%
Total number of sample 100
Yes 32%
No 68%
The above graph shows that 32% of the respondents are owners of cars and 68% of respondent have not owned car.
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4. Whenever you think of a car which brand comes to your mind.

Q4 Wenever you think of a car wich brand comes to your mind
45 40 35 30 25 20 15 10 5 0 42
15 8
11 2 5
10 5 2 Others
GM
MUL
TATA Motors
Hyundai
Fiat
Honda
Toyota
Ford
No. GM MUL Samples 100 8 42
Tata 15
Hyundai 11
Fiat 2
Honda Toyota 5 10
Ford 5
Others 2
From the above graph it shows that 42% of the respondents were Maruti brand in the minds of customers, 15% of respondents are Tata Motors, 11% of respondents are Hyundai and 10% of respondents are Toyota brand.
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5. Are you aware of Bellads Enterprises GM Car Showroom at Hubli?
Q5 Are you aware of Bellad Enterprises GM car showroom at Hubli
Yes
Yes 96%
No 4%
No
Total No of Samples 100
Yes 96
No 4
From the above graph we can see that, in the total sample size of 100. 96% of the respondents were aware of Bellad Enterprises pvt ltd GM car showroom at Hulbi, and 4% of the respondents were not aware of Bellad Enterprises pvt ltd GM car showroom at Hulbi.
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6. Are you aware of GM (General Motors)?
Q6 Are you aware of GM (General Motors)

No 4%
Yes 96%
No 4%
Yes 96%
Total No of Samples 100
Yes 96
No 4
From the above graph we can see that, in the total sample size of 100. 96% of the respondents were aware of General Motors, and 4% of the respondents were not aware of GM.
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7. If yes, through which media.
Q7 If yes, through which media

35 30 25 20 15 10 5 0 Hoarding News papers 12 5 Magazines TV ads 0 Internet Others 4 Blank 27 20 32
Total No 100
Hoarding
12
News papers 27
Magazines 5
TV ads 20
Internet 0
Others 32
Blank 4
The above graph shows that majority of the respondent came to know about GM cars through Newspapers, TV ads & friends. Magazines, Hoarding and Internet play a small role.
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8. Which brands of GM are you aware of?
Q8 Which brand of GM are you aware of

NoneBlank 0% 4% Chevrolet 8% Opel 4%
Chevrolet Opel Both None
Both 84%
Blank
Total No 100
Chevrolet 8
Opel 4
Both 88
None 0
Blank 4
Here we can see that out of 96 respondents, 8% respondents are aware of only Chevrolet brand and 4% respondents are aware of Opel brand. Majority of the respondents are aware of both brands.
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9. Whether the Brands of GM have lived up to your expectation.
Q9 Whether the Brands of GM have lived up to your expectation

45 40 35 30 25 20 15 10 5 0 42
24 18 12 0 Strongly agree Agree Neither agree nor Disagree Disagree strongly disagree 4 Blank
Total No 100
Strongly agree 18
Agree 42
Neither agree nor Disagree 24
Disagree Strongly disagree 12 0
Blank 4
The above graph illustrates the expectation level of customers towards the GM products. Out of 96 respondents, 18 respondents have strongly agreed that whatever they expected from the brand has lived up to their expectations. 42 respondents have too agreed on this, 24 respondents have neither agreed nor disagreed on this.12 respondents has said that GM brands did not lived up to their expectation.
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10. What is your opinion about Brands of GM?
Q10 What is your opinion about Brands of GM

50 40 30 20 10 0 20 28 4 Blank
48
0 Excellent Good Average Poor
Total No 100
Excellent 20
Good 48
Average 28
Poor 0
Blank 4
Here from above we can see that, the opinions made by the customers towards the GM brands. 50% respondents have opinion of the GM products are good. 21% respondents have rated it as excellent brand. 29% of them said that brands are average and no customer have read GM product as poor.
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11. Which factors do you prefer while purchasing car.
Q11 Which factors do you prefer while purchasing car

30 25 20 15 10 5 0
fe ty tic fo rt ce e e am om st he Sa nt en O th e Pr ic N an r
25 18 10 4 6 13
24
Br an
Ae
Total No 100
Brand Name 4
Safety 6
Comfort Aesthetic 10 13
M ai
Price Maintenance 25 18 Other 24
According to survey it is found that Mileage, Price and Maintenance are the most crucial features considered while purchasing a Car
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12.
Rank the following on the scale of 1 to 8.
(Starting from 1 to 8, 1 for the most preferred and 8 for the least preferred).
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% GM MUL Tata Toyota Hyundai Fiat Honda Ford
8 7 6 5 4 3 2 1
Rank 1 2 3 4 5 6 7 8
GM 8 12 13 17 30 10 10 0
MUL 42 22 12 10 10 4 -
Tata 18 40 26 12 4 0 0
Toyota Hyundai 10 10 12 10 18 40 30 12 12 12 10 12 4 16 4 5
Fiat 5 6 4 5 10 15 25 30
Honda 5 6 7 12 15 25 18 12
Ford 2 7 12 9 18 20 28 4
According to survey it is found that Maruti, Tata, Hyundai and Toyota are the most preferred brands rated by respondents.
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SUMMARY This projects report containing the marketing research on Brand Awareness of General Motors at Bellad Enterprises PVT LTD. Hubli.
It was a good opportunity given by the Bellads Enterprises Pvt Ltd. Hubli, to learn practical aspects of market.
I have chosen this topic relating to the company requirement, to make the brand awareness to the domestic market people or customer. As the GM is one of the biggest companies in the world not only producing and selling cars the market as domestic level. So to make the awareness of different brands of GM in Indian market.
So the basic need is to know the brand awareness level of GM & Bellad Enterprises Pvt Ltd. in Hubli-Dharwad city.
I collected the information by a structured questionnaire that includes all the requirements, what the company need.
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FINDINGS It is found that majority of the respondents are preferred by Maruti brand, i.e.42% of respondents, 15% of Tata brand, 11% of Hyundai and 10% of Toyota brand. It was amazing to know customers were aware of GM. I.e. 96% of the respondent were aware of GM. 96% of respondents are aware of Bellad Enterprises Pvt Ltd GM car showroom at Hubli. It is found that majority of the respondents come to know through Newspapers, TV ads and others. I.e. 27% of Newspapers, 20% of TV ads and 32% of others. 88% of respondents are aware of both brands of GM (Chevrolet & Opel). The brands have lived up to the expectation of the customers. I.e. 42% of respondents are agreeing. The opinion of the customers towards GM brands was good. I.e. 50% of respondents opinions were good. Price, Maintenance & Mileage were upheld as the most crucial factors considered while purchasing a car. I.e. 25% of Price, 18% of Maintenance & 24% of Others.
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RECOMMENDATION
By deep drilling of project some recommendations I would like to add to the company: The company awareness is good, but it has to create awareness of the GM brands cars in the minds of the customers. Company has to increase promotional activities like giving more advertise, free insurance, free accessories and finance facilities. Company has to concentrate more on the attributes that are preferred by the customer; so that company can meet their expectations by meeting their expectation the company can position themselves positively in the minds of the customers. Most of the respondents perceived that, there are few models and more pries cars provided by GM. Therefore, company should concentrate more models and less pries cars.
The respondents were provided some of the important suggestions like. 1. To introduced diesel car. 2. To introduced less price car. 3. More advertisements should be done. 4. To introduced B & C Segment car.
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CONCLUSIONS
From the comprehensive mining of the project some of the proposed actions or some of the suggestions to the company are, The company awareness level being OK, it is observed that some people are confused about Chevrolet and Opel brands are under GM or not. GM is one of the biggest companies in the world. And now the company is concentrating on domestic market. Therefore there is a lot of potential / opportunity in the domestic market. It is also observed that the advertising and sales promotional activities that are carried out by the showroom are very less. Therefore they should formulate some aggressive strategy, which will help to increase the sales volume. And the company also has to make a point that most of the people in their suggestion said that they want the diesel and B & C Segment cars, so the company can use this information to manufacture the right type of Cars i.e., the style that what the people want.
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QUESTIONNAIRE Dear sir/madam, 1. Do you own a car? a) Yes [ ] b) No [ ] (If No go to Q.No 4)
2. If yes, specify the name of the company._________________________ 3. Basic criteria for choosing the above mentioned company. a) Brand Name [ ] b) Safety [ ] c) Comfort [ ] d) Aesthetics [ ] e) Price [ ] f) Maintenance [ ] g) If any other, specify:_____________ 4. Whenever you think of a car which brand comes to your mind. a) GM e) Fiat g) Toyota [ ] [ ] [ ] b) MUL d) Hyundai f) Honda h) Ford [ ] [ ] [ ] [ ] c) TATA Motors [ ]
i) If any other, specify:__________________ 2. Are you aware of GM (General Motors)? a) Yes [ ] b) No [ ]
3. Are you aware of Bellads Enterprises GM Car Showroom at Hubli? a) Yes [ ] a) Hoarding [ ] e) Internet [ ] b) No [ ] b) News papers [ ] c) Magazines [ ] d) TV ads [ ] 4. If yes, through which media. f) If other, specify:________________
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5. Which brands of GM are you aware of? a) Chevrolet [ ] b) Opel [ ] c) Both [ ] d) None [ ]
6. Whether the Brands of GM have lived up to your expectation. a) Strongly agree [ ] d) Disagree 7. [ ] b) Agree [ ] c) Neither agree nor Disagree [ ] e) strongly disagree [ ]
What is your opinion about Brands of GM? a) Excellent [ ] b) Good [ ] c) Average [ ] d) Poor [ ]
8. Which factors do you prefer while purchasing car. a) Brand Name [ ] b) Safety [ ] c) Comfort [ ] d) Aesthetic [ ] e) Price [ ] f) Maintenance [ ] g) If any other, specify________________ 9. Rank the following on the scale of 1 to 8. (Starting from 1 to 8, 1 for the most preferred and 8 for the least preferred). a) GM b) MUL c) TATA Motors d) Toyota [ ] e) Hyundai [ ] f) Fiat [ ] g) Honda [ ] h) Ford [ ] [ ] [ ] [ ]
13.Any suggestions on GM Brand. _________________________________________________________________ Name: _________________________ Occupation:______________________ Address: ________________________ Annual Income:__________________ _________________________ Ph.No: _______________________ Thank-You for Your co-operation
MASTER CODE SHEET
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Sl.No Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41
2 2 1 2 2 2 1 2 2 1 2 2 2 1 2 1 2 1 2 2 2 2 1 2 2 2 1 2 2 1 2 2 1 2 2 2 1 2 2 1 2
Maruti
Tata
Maruti
Maruti Maruti Hyundai
Maruti
Tata
Maruti
Hyundai
Maruti
Tata
9 6 2 4 2 1 3 2 7 2 8 2 1 2 7 2 1 4 3 2 2 6 2 1 2 4 3 2 7 2 1 2 4 3 2 1 2 8 2 3 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1
3 6 4 6 6 6 4 6 6 3 1 6 4 6 6 6 4 6 6 1 6 4 6 6 6 4 6 6 1 1 6 4 6 6 6 4 6 3
4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3
2 3 2 1 3 2 4 2 4 2 3 2 4 1 2 4 2 1 3 2 4 3 2 4 2 1 2 3 2 1 3 2 4 2 4 2 2 1
1 3 1 2 2 3 1 2 1 1 3 1 2 2 3 1 2 1 3 1 2 2 3 1 2 1 1 3 1 2 2 3 1 2 1 1 1 2
1 7 5 2 4 6 3 7 4 5 6 7 7 5 3 6 4 7 7 5 1 7 5 2 4 6 3 7 4 5 6 7 7 5 3 6 4 7 7 5 1
9 6 2 4 2 1 3 2 7 2 8 2 1 2 7 2 1 4 3 2 2 6 2 1 2 4 3 2 7 2 1 2 4 3 2 1 2 8 2 3 2
Q13 To introduced less price car To introduced B & C Segment car More advertisements To introduced diesel car To introduced less price car To introduced diesel car To introduced B & C Segment car More advertisements To introduced less price car To introduced diesel car To introduced less price car To introduced B & C Segment car More advertisements To introduced diesel car More advertisements To introduced diesel car To introduced B & C Segment car To introduced diesel car To introduced less price car More advertisements More advertisements To introduced diesel car To introduced B & C Segment car To introduced diesel car To introduced less price car To introduced diesel car To introduced less price car To introduced B & C Segment car More advertisements To introduced diesel car More advertisements To introduced diesel car To introduced B & C Segment car To introduced less price car To introduced B & C Segment car More advertisements To introduced diesel car To introduced diesel car To introduced B & C Segment car
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42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 2 2 1 2 1 2 1 2 2 2 2 1 2 2 2 1 2 2 1 2 2 1 2 2 2 1 2 2 1
2
Fiat Maruti Tata
Maruti
Hyundai
Maruti
Tata
Maruti
Maruti
2 7 5 6 2 9 3 4 2 2 7 2 1 2 3 4 2 7 2 8 2 3 2 4 3 2 7 6 2
1
2 2 1 2 1 2 1 2 2 2 2 1
Hyundai Fiat Maruti
Tata
2 3 4 2 5 4 2 2 3 2 7 3
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1
6 6 4 6 6 6 4 6 6 1 6 6 4 6 6 6 2 2 1 1 2 4 2 2 2 4 2 2 1 2 2 4 2 2 2 4 2 1 2 2
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3
3 2 4 2 4 2 3 2 1 3 2 4 2 1 2 3 1 3 2 4 2 4 2 3 2 1 3 2 4 2 1 2 3 2 1 3 2 2 1 2
2 3 1 2 1 1 3 1 2 2 3 1 2 1 1 3 2 2 3 1 2 1 1 3 1 2 2 3 1 2 1 1 3 1 2 2 3 2 1 1
7 5 2 4 6 3 7 4 5 6 7 7 5 3 6 4 7 7 5 1 7 5 2 4 6 3 7 4 5 6 7 7 5 3 6 4 7 7 5 1 7 5
2 7 5 6 2 9 3 4 2 2 7 2 1 2 3 4 2 7 2 8 2 3 2 4 3 2 7 6 2
1
To introduced diesel car To introduced less price car To introduced diesel car To introduced diesel car To introduced less price car More advertisements To introduced B & C Segment car To introduced diesel car To introduced less price car To introduced diesel car To introduced less price car To introduced B & C Segment car More advertisements To introduced B & C Segment car More advertisements To introduced diesel car To introduced diesel car To introduced B & C Segment car To introduced diesel car To introduced less price car To introduced diesel car More advertisements To introduced less price car To introduced diesel car To introduced B & C Segment car To introduced diesel car To introduced less price car To introduced diesel car To introduced less price car More advertisements To introduced less price car To introduced B & C Segment car More advertisements To introduced diesel car To introduced less price car To introduced diesel car To introduced B & C Segment car More advertisements To introduced diesel car To introduced diesel car
2 3 4 2 5 4 2 2 3 2 7 3
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84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 2 2 2 1 2 2 1 2 2 2 2 2 1 2 2 2 2 8 2 6 2 7 2 5 3 7 2 4 2 4 2 3 8 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 4 2 2 2 4 2 2 3 3 2 4 2 2 2 4 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 1 3 2 4 2 1 2 3 2 1 3 2 3 2 1 3 1 2 2 3 1 2 2 1 1 3 1 2 2 3 1 2 2 4 6 3 7 4 5 6 7 7 5 3 6 4 7 7 5 8 2 6 2 7 2 5 3 7 2 4 2 4 2 3 8 2
To introduced less price car To introduced diesel car To introduced B & C Segment car To introduced diesel car To introduced less price car More advertisements To introduced less price car To introduced B & C Segment car To introduced less price car To introduced B & C Segment car More advertisements To introduced diesel car To introduced less price car To introduced diesel car To introduced B & C Segment car To introduced diesel car To introduced diesel car
Maruti
Fiat
Hyundai
BIBLOGRAPHY
REFERENCE BOOKS:
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Marketing Research: Marketing Management: Tull and Hawkins Philip Kotler
INTERNET WEB SITES:
www.gm.co.in www.chevrolet.co.in www.opel.co.in
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Brand Awareness and Its Impact On Sales of GM Motors Project Report Mba Marketing

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BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd. INTRODUCTION

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

STATEMENT OF THE PROBLEM

BELLAD Enterprises Pvt.Ltd.

PURPOSE OF THE STUDY

BELLAD Enterprises Pvt.Ltd.

OBJECTIVES OF THE STUDY

BELLAD Enterprises Pvt.Ltd.

BELLAD ENTERPRISES PVTLTD Authorized Dealer for GM BABASAB PATIL

BELLAD Enterprises Pvt.Ltd.

ORGANIZATION STRUCTURE OF BELLAD ENTERPRISES PVT LTD

BELLAD Enterprises Pvt.Ltd.

Managing Director General Manager

Sales Managers Sales Executives

Senior Service Manager

General Motors History

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

General Motors India

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

Imp Facts and events.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

Labfrousch price reduced from 4,000 to 2,980 marks.

BELLAD Enterprises Pvt.Ltd.

1944 1945 1946 1947 1948

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

Stages in the selection of a sample

BELLAD Enterprises Pvt.Ltd.

BELLAD Enterprises Pvt.Ltd.

Define the Research problem

Estimate the value of information

Select the value of information

Select the Data Collection Method

Select the Measurement Technique

Select the Sample

Select the Analytical Approach