Analysis of Dairy Industry

Traditionally, in India dairying has been a rural cottage industry. Semi-commercial dairying started with the establishment of military dairy farms and co-operative milk unions throughout the country towards the end of the nineteenth century. In earlier years, many households owned their own family cow or secured milk from a neighbor who had one. With the increase in urban population fewer households could afford to keep a cow for private use & moreover there were other problems also like the high cost of milk production, problems of sanitation etc. restricted the practice; and gradually the family cow in the city was eliminated and city cattle were all sent back to the rural areas. Gradually farmers living near the cities took advantage of their proximity to the cities & began supplying milk to the urban population; this gave rise to the fluid milk-sheds we see today in every city of our country. Prior to the 1850s most milk was necessarily produced within a short distance of the place of consumption because of lack of suitable means of transportation and refrigeration. The Indian Dairy Industry has made rapid progress since Independence. A large number of modern milk plants and product factories have since been established. These organized dairies have been successfully engaged in the routine commercial production of pasteurized bottled milk and various Western and Indian dairy products. With modern knowledge of the protection of milk during transportation, it became possible to locate dairies where land was less expensive and crops could be grown more economically. In India, the market milk technology may be considered to have commenced in 1950, with the functioning of the Central Dairy of Aarey Milk Colony, and milk product technology in 1956 with the establishment of AMUL Dairy, Anand.Indian dairy sector is still mainly an unorganized sector as barely 10% of our total milk production undergoes organized handling.

Indian Dairy Industry

More than 10 million dairy farmers belong to 96,000 local dairy Size of the Industry cooperatives, who sell their product to one of 170 milk producers cooperative unions who in turn are supported by 15 state cooperative Geographical Delhi, Punjab, Mumbai, Gujarat, Surat, Lucknow, Bihar, Hyderabad distribution Output per annum Growing 5 % per annum

Market Capitalization

The industry contributes about Rs 1,15,970 to the national economy

Total contribution to the economy/ sales

The Indian Dairy Industry engages in the production and processing of milk & cream. This industry is involved in the manufacture of various dairy products like cheese, curd, yoghurt etc. The Indian Dairy Industry specializes in the procurement, production, processing, storage and distribution of dairy products. India as nation stands first in its share of dairy production in the international scenario. The industry contributes about Rs 1,15,970 to the national economy

Employment opportunities
The Indian Diary industry which is in the developing stage provides gainful employment to a vast majority of the rural households. It employs about 8.47 million people on yearly basis out of which 71% are women Graduation course in Dairy technology one has to qualify the All India Entrance Test that is affiliated to the Indian Council of Agricultural Research. After that the person can continue with his masters in dairy technology. Jobs would be for the following positions
Dairy Scientists Dairy Technologists Dairy Engineers

 Marketing Personnel

Milk Production
India's milk production increased from 21.2 million MT in 1968 to 88.1 million MT in 2003-04. India is the largest producer of Milk in the World (replacing USA) Per capita availability of milk presently is 231 grams per day, up from 112 grams per day in 1968-69. India's 3.8 percent annual growth of milk production surpasses the 2 per cent growth in population; the net increase in availability is around 2 per cent per year.

Marketing
In 2004-05, average daily cooperative milk marketing stood at 155 lakh liters, registering a growth of 4.2 percent over 148.75 lakh liters in 2003-04. Dairy Cooperatives now market milk in about 200 class cities including metros and some 550 smaller towns. During the last decade, the daily milk supply to each 1,000 urban consumers has increased from 17.5 to 52.0 liters.

Macro Impact

The annual value of India's milk production amounts to about Rs. 880 billion. Dairy cooperatives generate employment opportunities for some 12 million farm families. Dairy Farming is the single largest contributor to the economy(5% of GDP &13% of employment) Dairy industry represents a huge opportunity being the largest single FMCG Market: Urban Mkt size Rs 33000 Corers and organized sector Rs 11000 Corers representing a huge opportunity for conversion and growth.

Innovation
Bulk-vending - saving money and the environment. Milk travels as far as 2,200 kilometers to deficit areas, carried by innovative rail and road milk tankers. Ninety-five percent of dairy equipment is produced in India, saving valuable foreign exchange.

Key challenges before Indian Dairy Industry are as follows:

Ensuring Quality Procurement and efficiencies in supply chain Product differentiation and value addition

Introduction to Jersey Dairy

Our History
Cream line Dairy Products Limited (CDPL) is customer centric private dairy employing modern machinery and applying advanced technologies. It constantly endeavors to give its customers the best products by way of continuous research and innovation. Cream line Dairy Products Limited, your door to healthy and nourishing milk and milk products. Incorporated in the year 1986, the company started operations in 1990 with a small milk processing plant at Jeedipally in Medak district of Andhra Pradesh. CDPL has now grown into a conglomerate of 7 modern milk processing plants in prime milk shed areas in Andhra Pradesh, Tamil Nadu, Karnataka and Maharashtra, with a combined handling capacity of 6.60 lakh liters per day. CDPL is a premier dairy in private sector in South India and is marketing complete range of milk and dairy products under the brand name JERSEY. Since its incorporation in the year 1986, the company has successfully applied many innovative practices like 24 hour parlors with unemployed youth in 1993, mobile milk testing labs in 1998 etc. The company is now planning to expand its operations to Central India by setting up new Processing & Packaging Units. Cream line, an ISO 22000 accredited dairy, is a leading manufacturer & supplier of milk and milk products in Southern India spanning across Andhra Pradesh, Tamil Nadu, Karnataka and with a foothold at Nagpur in Central India. It operates its milk procurement, milk and milk products processing and distribution through Strategic Business Units (SBUs). Its milk and dairy products are sold under the popular brand name JERSEY. Since inception, the company has been growing consistently under the visionary leadership of promoter directors, business acumen of operational heads and unrelenting efforts of committed workforce. The company has achieved a turnover of 4450 million for the financial year 2009-2010 and is set to achieve an ambitious target of Rs.10500 millions by end 2013.

Our Products
Jersey milk Curd Butter Milk Lassi Flavored Milk Ghee Cooking butter Paneer Doodh peda Basundi Ice Cream

Objectives of Research
1) Assessing the population of Uppal, Hyderabad. 2) Assessing the milk market of Uppal, Hyderabad. 3) Assessing Jersey Dairys position in the territory vis--vis other brands. 4) Assessing the reasons of low sales volume of Jersey Dairys milk in Uppal, Hyderabad. 5) Suggesting remedial course of action for Jersey Dairy India Ltd.