SUMMARY

A vision is considered very important for both the corporate and the political areas.The concept of vision is elusive.Despite of such importance some visions are difficult to implement and remain as paper exercises.A Vision is an attmept to articulate what the desired future of compay look like,it streteches the imagination and motivate people to rethink what is possible.It has two fundamental elements.First one is concetual famework for understanding the organization and second is emotional appeal which has motivational pull with which people can identify. A vision is not same as the mission,stretgic objective or philossophy, actually it must be consistent with mission,strategy and philosophy. Good visions are : Clear, concise, memorable, exciting, inspiring, challenging, stable but flexible implementable.

Vision must insipire people,it is elicited an image of excellence and it challanged people to new heights.Sometimes a vision can be captured by a salogan which can be risky due to shallowness of such salogneering. Vision statement tend to incorporate four elements that are : cutomer oreintation, employee focus, organizational competencies,
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standards of excellence. The visioning process takes place bythe most typical are (a) CEO/leader developed (b) CEO-senior team developed and (c) bottom-up vision development. In CEO leader developedvisions, the leaders all had compelling visions and dreams about their companies.Actualy it is the process of searching ideas,articulating the vision into easy to grasp philosphy,motivating eployees to embrace the vision through constant persuasion ,making contact with employees,arising unity ,tranlating the vision into reason for being of each employee ,concentrating on major strengths,measuring the ultimate success. It means that the leadership ths the Key.Insipiring a shared vision is often listed as a key leadership success factor. Leader senior team visioning is described by Michael Blumenthal,CEO of Unisys. This approach it to building vision with senior mangment team,but there are many companies that do this in structured and systematic format by using inside and outside facilitators. Bottom-up visioning involves more bottom-up,or middle up involvment, it canbe done again through formal channles or throgh informal influence processes.With this approach visions are only effective if they are meaningfull and motivtivating to those that have to implement them. At last people who are neither leader nor in the organization they can also participate as vision influencer rather then its driver. They can develop their own visions and can find occasions to discuss and gain support for it whether throgh formal meetings or through any other chances.

THE VISION THING

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