Escolar Documentos
Profissional Documentos
Cultura Documentos
FR EE
RUNNING
Safaricom Marathon
WILD!
INNOVATORS The Kenyans building apps for you LAUNCHING LYRA AOKO The tech empowering musicians THE GREEN DREAM Bob Collymore outlines his vision
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contents
IN DETAIL WWW.SAFARICOM.CO.KE
Welcome
When you start looking across the range of services that Safaricom o ers, the depth of its product list and the diversity of technologies involved, you cannot help but realise how the company touches almost every part of our lives. Think about how youve used your phone today. Consider the calls you made today and the texts you sent and received. Many may have been workrelated, but you probably also chatted with family or organised to get together with friends. Maybe you conrmed a sports meeting or let your child know youre running late. Perhaps you checked email, caught up with the news online, played a game, sent a tweet or took a picture and posted it to Facebook. Or maybe you listened to some music or paid a bill with M-PESA. The intriguing thing is not so much that mobile technology has such diverse functions, but that we use it across so many aspects of our lives. We are many people: the parent, the child, the business person, the sports enthusiast, the friend, the joker, the intellectual, the partygoer... and Safaricom provides an option for each of the people within us. In this newly revamped The Option magazine, we hope to be able to provide you with a magazine that reects the diverse nature of the elements that make up your life, and how Safaricoms range of technology and services can help to make it a little more e cient, convenient, productive and, most importantly, fun.
CHRIS MUTHAMA CORPORATE COMMUNICATIONS
Inside
FOR A MOBILE LIFE 4-11 Our phones and us. M-PESA, top 20 BlackBerry downloads, Kenyans for Kenya campaign, Safaricom Sakata Ball, Safaricom Sevens update, hot new technology, meet our service team and more... THE SPORTING OPTION 12-15 Organising, participating in and beneting from the 2011 Safaricom Marathon THE HEALTHY OPTION 16-17 Stanley Kamau talks about the anti-jigger campaign that is helping to keep families healthy THE LEARNING OPTION 18-21 We nd out more about the Safaricom Academy and the students driving our app revolution THE ENTERTAINMENT OPTION 22-23 We meet Lyra Aoko and explore how Samsung Zikistars and technology are helping to develop our music industry THE ECO OPTION 24-26 Safaricoms CEO Bob Collymore makes the case for us all to help to protect the environment SAFARIWORLD 27-40 Learn more about Safaricoms services and products: Six great phones reviewed; phones, tablets and laptops on o er; how to get more from your phone; data packages explained; roaming outlined; advisory and Q&A; how to nd a Safaricom Retail Centre near you
Feedback
Tell us what you think of The Option and what you would like to read more of: theoption@safaricom.co.ke
HOT
OFFER
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The
SAFARICOM LTD
P O Box 66827, Westlands 00800, Nairobi, Kenya Tel: 0722 000 000 www.safaricom.co.ke
www.facebook.com/SafaricomLtd (Safaricom Kenya O cial Page) @SafaricomLtd/@Safaricom_Care PrePay queries: Dial 100/0722 002100 customercare@safaricom.co.ke PostPay queries: Dial 200/0722 002200 advantage@safaricom.co.ke Editorial board: The editorial board includes: Japheth Achola, Jeni er Gakunga, Suzzanne Kilolo, Sylvia Mulinge, Wangari Murugu, Chris Muthama, Betty Mwangi, Sanda Ojiambo, Rita Okuthe, Nzioka Waita, Pauline Warui Give us your feedback on The Option: theoption@safaricom.co.ke THE OPTION is published for Safaricom Ltd by GECKO PUBLISHING LTD 4 Rycote Lane Farm, Milton Common, Oxford, OX9 2NZ, United Kingdom Tel: +44(0)1844 278883 Fax: +44(0)1844 278893 Email: theoption@geckomags.com Publisher Craig Rix Commissioning Editor Nicky Roger Art Directors Pascal Don, Lisa Duke Publications Manager Phil Clisby Administration Sherry Rix Accounts Amanda Gaydon, Tracy Green Managing Director Iain Wallace Contributions If youre interested in writing for The Option, please email your ideas and credentials to theoption@geckomags.com
Gecko Publishing Ltd and individual contributors. No part of the contents may be reproduced or stored without prior written permission from the publishers. All advertisements and non-commissioned texts are taken in good faith. While every care is taken to ensure accuracy in preparing the magazine, the publisher and Safaricom Ltd assume no responsibility in e ects risen therefrom. Material is submitted at the senders risk and the publishers and Safaricom Ltd cannot accept responsibility for accidental loss or damage.
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A mobile life
IN DETAIL M-PESA INTERNATIONAL MONEY TRANSFER
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SOCIAL MEDIA NETWORKING IS THE ONLY TOOL THAT CAN HELP THE MARKETING FRATERNITY REACH THEIR TARGETED CLIENTS
CHRIS KIRUBI, CHAIRMAN OF CAPITAL GROUP
Cash in a ash:
AMERICAN SAMOA ANGOLA BAHRAIN BELGIUM BENIN BOTSWANA BURKINA FASO BURUNDI CAMEROON CANADA CAPE VERDE CHAD CONGO CTE DIVOIRE DEMOCRATIC REPUBLIC OF CONGO DENMARK FINLAND FRANCE GREECE GUAM GUINEA BISSAU HONG KONG IRELAND ITALY JORDAN KUWAIT LEBANON LIBERIA
YOUR CALL
Whats your ringtone? A gospel song by the Hillsongs Favourite thing about your phone? Its a full touch phone Who was the last text you received from? My ance
OLIVER ODHIAMBO, ASSISTANT MANAGING EDITOR, IDEAL INTERIORS MAGAZINE
www.safaricom.co.ke
JESSICA HATCHER
The number of countries that this service will be available from will be increased in future as more countries are activated on this service. Keep up to date at www.safaricom.co.ke
What was the last thing you bought with M-PESA? An internet bundle. Last video you watched on your phone? Gnomeo and Juliet What was the last photo you took on your phone? My friend acting in a play
A mobile life
DOWNLOAD THIS!
Music on demand
Listen to your favourite tracks on your phone with iDJ on demand just you and your favourite songs all day, straight from your mobile phone. Dial 813 to start. Subscription is free and calls cost Kshs 1/- per minute (per second billing applies), with songs charged at Ksh 20/- per song. Choose from hundreds of tracks and browse by genre from Kenyan music to RnB, gospel, rock, reggae, bongo and jazz.
HOT TICKET!
For just Ksh 5/- each you can select up to 10 tunes to assign as ringtones for different callers. Dial 811 and follow the voice prompts or visit www.safaricom.co.ke/index.php?id=279
FOUR MILLION PEOPLE (22% OF SAFARICOM USERS) PERSONALISE THEIR RINGTONES USING OUR SKIZA TUNES SERVICE
684,406,896
THE AMOUNT IN KSH RAISED BY THE PUBLIC BY LATE AUGUST
DONATE
NOW!
DONATE ONLINE
> Go to the K4K website: >
www.kenyansforkenya.org
> Choose either Donate from > > Use M-PESA number >
Kenya or Donate from the world 111111 or choose your preferred agent and follow the instructions
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A mobile life
The S2s display uses a 480x800pixel panel, text is clear and the touch screen display is bright and colourful, although glare from the sun can be a nuisance. The viewing angle is very wide, so youll be able to appreciate every colour and hue even if youre not looking at the screen straight-on. Samsung has tted a 1.2GHz processor into the phone, making it lightning-quick for opening apps, messages or downloading software. The music hub is one of the Samsung-specic apps on o er, letting you buy tunes from 7digital. Browsing is also impressive. The processor certainly plays a part and res up web pages very quickly and the large screen and smooth touch interface make browsing a pleasurable experience. Samsungs added some motioncontrol features. While in the browser, touch the screen with two ngers, then tilt the phone forwards and back to zoom in and out. The motion control feature is also employed for
home screen customisation hold down an app for a moment, then tilt from side to side to slide through the seven available home screens, and drop the app where you want. The Galaxy S2 is running Android 2.3.3 Gingerbread not the absolute latest version and it isnt pure Android either, as it includes Samsungs TouchWiz 4.0 skin. Useful Samsung apps include the Task Manager, which automatically closes down apps that are running in the background (great for conserving battery), the Polaris O ce (a suite of apps for creating and editing Word, Excel and PowerPoint documents), and Samsung Hubs all built to deliver extra functionality. Samsung has also preloaded the S2 with an app called Kies Air, which lets you explore your phones contents over a Wi-Fi connection. When you open the app from the phone youre given an IP address. Type this out on your PC or Mac, and youll see an exploded view of your phone in your browser, from which you can upload or download media, stream music from the phone and send text messages. The 8-megapixel camera takes high-quality shots and shoots 1080p in camcorder mode.
ea Idhrisltmas C esent! pr
HOT TICKET!
GOOOAAL!
Ruth Nirere starred in Le jour ou Dieu est parti en voyage (The Day God Walked Away), the rst Rwandan feature lm
WWW.MOVIEBERRY.COM
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A mobile life
THICK SKINNED?
Make it personal
Personalise your phone, tablet or laptop with a one-of-a-kind skin a picture of you and your friend or loved one, or your own design. Skinit.com lets you create and customise your own skin by uploading an image and adding any graphics or text. The site also sells a wide choice of predesigned skins.
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Hi-tecsh spec
Spec-tacular!
Vuzix iWear is an impressive range of cybershades that allow you to replicate the e ect of watching a big screen. Whats more, these hi-tech specs are 3Denabled for automatic 2D/3D control. Whether youre into video, DVDs or the latest multiplayer games, theres a Vuzix viewer to meet your needs.
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SAFARICOM EMPLOYS MORE THAN 2000 PEOPLE IN CUSTOMER CARE & RETAIL CENTRES
We introduce you to three of the growing number of experts in our new Online Customer Care team, set up to provide an alternative way of responding quickly to your queries through online platforms.
Kennedy Kipkemboi
CUSTOMER SERVICE REPRESENTATIVE SOCIAL MEDIA
Mercy Gitonga
CUSTOMER CARE REPRESENTATIVE SOCIAL MEDIA
Why do you like working in customer care? It is very rewarding to resolve a customers problem to their satisfaction. Whats the best thing about social media? You can communicate back and forth with the customer until their problem is solved. You get to let them know right away that their problem is solved and they can give immediate feedback. What are the most common queries? Corporate clients are online much of the time, so many of the queries are about data services: modems, Internet accessibility on handsets, and terms of new services. Top tip: To solve low speed issues on your BlackBerry, remove your SIM for a minute then replace it. On most e-series Nokia phones, changing network settings to 3G or Dual mode can improve Internet speed. What do you like to do in your spare time? Travel. Recently I have been to Mombasa and Kisumu. I enjoy trips to Nakuru because the amingos are great to watch.
Background: Safaricom has provided online What demographic are your social media support through Twitter and Facebook customers from? Facebook queries for over a year, but in June a dedicated mainly come from a younger prole of our online customer support channel on Twitter customers, particularly during the school (@Safaricom_Care) and Facebook was holidays. Twitter queries are from both launched in an e ort to provide yet another young and old. A lot of corporate customers way for our customers to get in touch with submit queries on Twitter. us to get their concerns addressed in a Is there a di erence in the language social timely and friendly manner. media customers use vs call clients? Whats it like working in social media? Because of the younger demographic on Awesome! I had been using social media to Facebook, theres a lot of urban slang and communicate with friends before the team some Sheng in the Facebook queries. was established. It is exciting to be able to Top tip: To update your Twitter respond to customers issues using social account to work with SMS, log in to media because we can ask questions to your Twitter account, under Settings clarify the problem and respond quickly. select Notications then Mobile phone What are the most common queries notications and put in your number. you get from customers? We get a lot of Do you tweet? I send 10 to 20 tweets every questions about data what special o ers day. I am studying Communications, so are on and billing questions from PostPaid many of my tweets are about developments customers. We also get queries about the in the communications eld. network. For these we troubleshoot to see What do you like to do in your spare time? if we can resolve the issue right away; if not, Watching movies; Im a huge fan. The last we pass it on to the Network team. movie I watched was Fast Five. Top tip: Switching your phone o and on solves most of your data problems. Other tips: End your Internet session on your phone properly by going to Options and selecting Exit net before you exit to make a call. Also select Exit bundles when you want to switch to a new session to avoid being billed at the bundles rate. What do you like to do in your spare time? Watching documentaries on space science and extreme engineering. Music production; I took production lessons at Phat Records. I have a small Lawrence Mwangi studio where I mix tunes. My favourites are reggae, soft rock and crank. I have a song called New Name on YouTube.
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Kennedy Kipkemboi
Mercy Gitonga
www.safaricom.co.ke
RUNNING
JESSICA HATCHER REPORTS.
Its not only the runners who have to prepare hard for the Safaricom Marathon: organising the event is an equally tough task. But its worth it, in so many ways
WILD!
T
he animals ran rings around us, said Mike Watson, CEO of Lewa Wildlife Conservancy in Laikipia, northern Kenya. Mike spent a stclenching six hours during the 2011 Safaricom Marathon in a helicopter, following elephant, rhino and lion to make sure they didnt get too close to the runners. When one did, hed swoop down and drive it back into the bush or swamp where it came from. Mike and his team have just completed the immense task of organising the 12th annual Safaricom Marathon, held on 25 June. What I learnt from spending a few days with his team over that weekend is that you can organise as much as you like, but two things will always be out of your control: the weather and the wildlife. Preparation for the Safaricom Marathon begins soon after the last race has nished. This year a team of 30 people from all over the world, many own in from the UK with the charity Tusk Trust, gather for an urgent debrief. Could the pasta party that feeds 1000 hungry athletes and spectators be improved? How might the tens of thousands of water bottles be better distributed? How do you ask a lion to move away from the zebra it has killed on the course? All these questions get asked and more because this is not only considered one of the ten toughest marathons in the world for runners, but also one of the most challenging for organisers. Hundreds of G4S
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HOW MIGHT THE TENS OF THOUSANDS OF WATER BOTTLES BE BETTER DISTRIBUTED? HOW DO YOU ASK A LION TO MOVE AWAY FROM THE ZEBRA IT HAS KILLED ON THE COURSE?
SOKO CRDIT
TUSK TRUST
www.safaricom.co.ke
Ksh 51,000,000 Ksh 29,000,000 Ksh 31,000,000 Ksh 14,800,000 Ksh 10,000,000 Ksh 3,500,000 Ksh 7,000,000 Ksh 600,000 Ksh 500,000
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TUSK TRUST
Marathon at a dash
Where? Lewa Wildlife Conservancy, Laikipia Why? It began when Charlie Mayhew, CEO of Tusk Trust (UK), visited Lewa and thought it would be fun to hold a marathon to raise money. He mentioned the idea to Michael Joseph, then CEO of Safaricom, who was also visiting Lewa at the time. The rst race took place in 2000. When? Annually, on the last Saturday in June. The next race is on 30 June 2012. Entry closes a month in advance. What? Runners can take part in the half marathon, full marathon or the 5km childrens race. How many? The eld has grown from 180 runners in 2000 to 1250 this year. Funds raised? In 2000 the race raised Ksh 4.2 million; in 2010 a staggering Ksh 48.8 million. So far not including this years event it has raised Ksh 150 million (over $2 million) in total. 2011 could break all records and raise over Ksh 50 million!
RACE RECORDS:
Full marathon (42km) Men: 2:18:42 Daniel Mbogo (2011) Women: 2:45:40 Emma Muthoni Kiruki Half marathon (21km) Men: 1:05:43 Johana Manyim (2011) Women: 1:17:52 Catherine Ndereba
www.safaricom.co.ke September-November 2011 The Option
I EXPERIENCED EVERY EMOTION ELATION, DESPAIR, MOMENTS OF CONFIDENCE AND PERIODS OF SERIOUS DOUBT.
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It may be a hard slog through some amazing scenery, but its for a good cause. Funds raised help educational projects and conservation activities such as the relocation of the rare northern white rhino to the Ol Pejeta conservancy (opposite)
entry fees, providing money for transport to the race and communicating successes and failures with friends and family. Steven Mureyan is a veteran of the Safaricom Marathon having just run it for the sixth time. Steven is from Il Ngwesi, a pioneering group ranch to the northwest of Lewa that has beneted greatly from Lewas brand of wildlife conservation in the last ten years. The community at Il Ngwesi now operate one of the best tourist lodges in Kenya. I just wrote a text message to my mum, Steven tells me, smiling. I told her I nished in the marathon and she was very pleased, really happy for me!
Every year, the Safaricom Marathon exceeds expectation. This year is no di erent. There were more runners than ever and the race record was smashed. Organisers are waiting to conrm the fundraising total but it could raise a staggering Ksh 50 million. Runners together covered 20,000 kilometres on 25 June at Lewa this year. The weather was kind and the wildlife was well managed. Now that the dust has settled, organisers are taking a well-deserved break. Preparations begin again in November. Lets look forward to another exceptional day on 30 June 2012. Ill be there. Will you? o
What do you use your phone for? M-PESA is the biggest thing its a real winner. I use it to pay electricity bills and to send money to students. It is especially useful for us working with the schools here in Lewa.
FAITH RIUNGA, LEWA EDUCATIONAL OFFICER, LAIKIPIA
JESSICA HATCHER
YOUR CALL
Tusk Trust
Tusk is the charity that organises the race to raise money for Lewa Wildlife Conservancy. Tusk has three core aims: supporting communities, promoting education and protecting wildlife. Tusk manages a portfolio of 43 sustainable development projects across Africa. The charity was founded over 21 years ago. Its Royal Patron is Prince William, Duke of Cambridge. Tusk distributes 1.5m annually from its UK o ce, yet employs just four sta . www.tusk.org marathon@lewa.org
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Man on a mission
F
Stanley Kamau is the publicity-shy founder of the Ahadi Kenya Trust who has dedicated his life to helping Kenyans eradicate the disease and taboo caused by jiggers. Jessica Hatcher meets a passionate man winning a hard ght
our years ago I visited my village for a party Id organised for orphans, children, the aged, widowers the less fortunate, explains Stanley Kamau. I was told some people couldnt come because of jiggers. I went to see those people and found three families infested with jiggers. When I tried, I found I couldnt get medicine. That was when I started seeking advice and discovered the number of cases of jiggers that exist. It was terrible, but nowhere could you get medication. I set up Ahadi Kenya Trust to sort out that problem in the country. Stanley Kamau is a businessman and property investor, but these interests took a back seat as it became apparent that the anti-jigger movement would need most of his time and energy. For the past four years Ahadi Kenya Trust has been touring the nation with mobile anti-jigger clinics, and communities now welcome Stanley with open arms. But it wasnt always the case: in the early days Stanley struggled against prejudice and protest. Its been very challenging, he says. about people with jiggers. Ahadi Kenya People thought it was embarrassing. Trust has given me a full time job. Others thought I had a hidden agenda Stanleys ght and sacrice have running for a political position. The paid o . He started getting companies Ministry for Public Health fought involved. Safaricom was one of the against the campaign they did not rst. There are now 62 companies want to be seen to be associated involved and even the President has with jiggers. My campaign was now acknowledged the campaign, embarrassing the President. says Stanley. That took three years of We would go out with the car and ghting. Every day, trying to convince the tyres would get deated. People people. Some people believed jiggers were coming to demonstrate against us. are a result of witchcraft. Now that We fought it every day for years. Every stigma has come down. day we were in the media, in the press Its not only the taboo that has campaigning for it to become a reality, been eradicated. All over Kenya and to get people to pay attention. the health risks of jiggers are being I have a number of investments in reduced dramatically. Over 200,000 businesses and real estate. But it got children have fully recovered from to a point when I didnt care about jiggers since the campaign began, and my investments any more; I just cared are now back at school. It is in helping
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young people that Stanley views as key, as the knock-on e ects of jiggers are far-reaching. Kenyas young people are the nations future. Currently many thousands of them will have no earning capacity due to physical and mental disability, HIV, infection and stigma as a result of jiggers. They cant attend school, many will not be able to vote, cant hold a pen or do thumbprints. Many become unsound of mind and this leads to poverty. If we do not help our young people to have earning capacity and if we do not help our young people to have upright morals, then they will grow up and it will be us that is stuck. Stanley says there is still a long way to go with the campaign. He is hoping for a World Health Organisation awareness day to spread the message even further. Jiggers are causing more harm than malaria and TB. There is no day for jiggers and yet it is a more
Jigger infestation is a serious problem a ecting communities in the Lewa area. Children are especially a ected and are often unable to attend school due to the a iction. Safaricom sta have taken a proactive role in assisting Ahadi Kenya Trust in its campaign to remove jiggers from children of school going age. The Safaricom Foundation, in partnership with Lewa Conservancy and Ahadi Kenya, organised anti-jigger activities at this years Safaricom Marathon. A clean-up campaign was held and a medical camp and information desk set up. Among those who took part in the activities included Claire Collymore, the wife of Safaricom CEO Bob Collymore. Safaricom has also sponsored a jigger help centre at Lewa Downs Primary School for the past two years.
www.safaricom.co.ke
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4 5
Claire Collymore, wife of Safaricom CEO, helps Stanley Kamau to bath the jigger-invested feet of a child in the Lewa area. Soaking the feet in an alcohol solution for 15 minutes every day for two weeks will completely kill the bugs
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STANLEY SAYS IM NOT DOING THIS AS ANY SORT OF FAVOUR. EVERY HUMAN BEING SHOULD HAVE A RESPONSIBILITY TO HELP OTHERS LESS FORTUNATE THAN THEMSELVES.
critical issue. We are going to lobby. Everybody will talk about jiggers. Does he think a celebrity endorsement of Ahadi Kenya Trust would lend it more publicity? The issue is clearly sensitive for Stanley. We have the former Miss Kenya, Cecilia Mwangi, he says. She has been the front of the campaign for four years now. We are not asking anyone else. Stanley explains that when he rst sought help for his campaign, nobody, apart from Safaricom, was interested. They did not want to hear about it in the beginning. Now people want
to join the campaign because it has heat. But when we needed them, they werent there. The civil society failed in its duty. Stanley plans to spend nearly every weekend campaigning to help people with jiggers but is quick to dismiss any suggestion he is doing it for personal publicity. In fact his passion for shared civil responsibility matches his zeal for the campaign. He gets upset that others have less community spirit and are reluctant to help those less fortunate than themselves. We are all responsible, he says. We are all the government. We need
to empower our people. If everybody plays their part like Safaricom did with the jigger campaign we could hold the key to understanding and solving our own problems. Im not a celebrity and I should not be seen like that. Im not doing this as any sort of favour, Im not even doing anything unusual. Im only fullling my responsibility. Every human being should have a responsibility to help others less fortunate than themselves. At the end of the day, even if I do nothing else, I know that I have touched someones heart. All I want is to help the people with jiggers. o
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Kenya an Nairobi r d Safaricom ar e at the ap heart of Gidoom idly being dubb a ed The al looks Silicon S tech boom with at the in avannah itiatives . S and tale nt drivin halini g the gr owth
REVOLU TION
DOWNLO AD THE
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nly ve years ago, early stirrings of a technological revolution in mobile phone use began when Safaricom developed M-PESA. This poster product of mobile tech success it now has 13 million users transferring some US$7bn has been named by the inuential Forbes magazine as one of the ve African innovations that have changed the world. It was swiftly followed by the Ushahidi.com phenomenon, which grew out of a response to Kenyas 2008 post-election violence. Created to map reports of violence and to collect and collate information sent in by the public via SMS or the web, Ushahidi is another platform that has taken the global tech world by storm, and has since been used globally to monitor Indian elections, gather data on the Haiti earthquake, map swine u cases, follow incidents of crime in Indonesia and numerous other crowdsourcing uses worldwide. These success stories are not just the odd rare breakthrough. They were the birth of a trend for tech innovation that has escalated rapidly and led to Kenya becoming the focal point of interest for international technology companies looking to get a slice of the action. Last year John Waibochi won the Nokia Global Growth Economy Venture Challenge, netting US$ 1 million in funding for his VirtualCity application, a mobile-based supply chain solution designed to improve distribution e ciencies for small and micro enterprises in the fast moving consumer goods market. And only last month Shimba Technologies won the right to go to San Francisco to demo its MedKenya app after winning the inaugural Pivot 25 competition (a chance to pitch tech ideas to a tough audience of about 500 venture capitalists, investors and the ICT community at large), beating a eld of 100 other East African candidates. Its app is geared to help the general population, who have little access to health information, to develop awareness by providing basic health advice. In fact, while more traditional manufacturing industries remain beset with infrastructure and corruption woes, the information and communications technology sector has experienced a 20 per cent expansion in the past year.
iana Kasemi is one of three women selected for the pioneer group on the rst Masters course at the Safaricom Academy. Passionate about software development, she radiates gratitude at having been given the opportunity to explore and work on her dream, which is to provide apps that benet large numbers of people. We have to be aware that we need to produce apps that apply to the bottom of the pyramid, the baseline of the population, which is the largest market. What we create will have to work on the simplest of mobiles. Diana has just helped to create an app which turns a mobile phone into a baby monitor. Sounds from the baby trigger a phone call or an SMS to the mother. Because it is on phones, it works over a much longer range, which allows a mother to go to do some shopping, or some work while the baby sleeps, knowing that any interference will result in a call to her. The app was created on the Java platform harder to code than for Android but important for creating Kenyaspecic applications that work on the most basic phone. Her next dream? Something that might help farmers.
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growth and productivity across the Middle East and Africa, echoes Mukesh Chulani, senior analyst at research group IDC. Unlike most of the western world, more than 90 per cent of Internet use in Kenya is through mobile phones. Standard web browsing on a computer in a country with a tiny national grid is non-viable. So, to reach the majority of East Africa in a
viable, marketable and scalable way, the route is the mobile phone. Enter Safaricom. Having already produced one of the most life-transforming ICT gizmos with M-PESA, it is pushing its way to the front of a crowded tech stage. The competition is sti . There are now several public incubation centres in Kenya, mostly centred around Nairobi, and entrepreneurs and even
www.safaricom.co.ke
The new Safaricom Academy, established in collaboration with Strathmore University, o ers training aimed at producing a strong base of Kenyan technicians. The current intake of students studying for a Masters Certicate in Telecommunications Innovation and Development had an opportunity recently to demonstrate the mobile applications theyre working on. The Safaricom Application Store will o er a suite of locally-produced apps that will appear under the banner Proudly Kenyan
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politicians are falling over themselves to associate and be involved with the growing tech industry, dubbed Silicon Savannah in homage to Californias Silicon Valley. Perhaps the best established and most famous of these centres is iHub, described by one of its founders, Erik Hersman, as a community of creatives and technologists bound together by a common theme: innovation. Its stand at the Open Data Initiative in July this year was graced with a visit from President Kibaki, an indication of how seriously the tech world is being taken. In fact much is being done by government to push the ICT agenda, notably through the energetic work of Permanent Secretary Bitange Ndemo, who has become a proactive champion of ICT development within the Ministry of Information and Communications. Safaricom does need to do some catching up. Nokia has already set up the revenue-sharing Ovi app store where about 30 apps have been created by Kenyan developers, and of these 99 per cent serve the local market. Examples include Bidhaa Tele, which enables customers to shop for goods on their phones and have them delivered, and mKamusi a Kiswahili dictionary. I tell my colleagues that you need to get out of that
ICT WILL CREATE THE NEXT 500,000 JOBS IN KENYA, AND SAFARICOM PLANS TO BE AT THE FOREFRONT OF THAT
ivory tower and start sitting with everyone to see what ticks, said Nzioka Waita, Director Corporate A airs at Safaricom. ICT is going to create the next 500,000 jobs in Kenya, and Safaricom plans to be at the forefront of that. In order to achieve that aim Safaricom has involved itself in all sorts of initiatives supporting the public incubation m:lab, and cooperating actively with iHub. It was very hard to choose even after we had whittled down applicants, we still had 140 excellent candidates on our shortlist for only 30 places, says Emmanuel Kweyu, who works in operations at Strathmore University. Reward Wambeyi, one of the youngest students to be selected as part of the pioneer intake, enthuses: The idea is for them to help and also capture young talent. We have to come up with ideas, to look at problems we are given and then create solutions. He has recently been involved in creating a sports app that allows fans to follow the game and interact with an audience within the stadium watching live matches. Most of the apps created will be available through the Safaricom App Store. Paul Mugambi, Senior Manager of Digital Inclusion at Safaricom, says: I see the Safaricom Application Store beefed up with many locally developed applications under the banner Proudly Kenyan. We are taking the lead to entrench
Nurturing talent
Safaricoms biggest move, however, has been to set up the Safaricom Academy. Partnering with Strathmore University, the Academy provides scholarships and a two-year training leading to a Masters degree in Telecommunications Innovation and Development [MSc TID] accredited by MIT (Massachusetts Institute of Technology). Based on two oors of an impressive solar powered, ecoconscious statuesque glass-fronted building at Strathmore University, it took its rst intake a year ago.
Star attraction
Impress loved ones with your knowledge of the stars with Google Sky Map. This fascinating app for Android phones gives you an accurate representation of the stars and planets on your screen. Point your phone at the sky, then learn what constellations are visible and if thats a UFO or just Venus youre looking at.
The Option September-November 2011
www.safaricom.co.ke
ourselves as the operator that supports innovation and applications. PS Ndemo is keen to promote this approach: (Apps) should be a ordable up to the vegetable vendor to improve their productivity level, he recently tweeted. And he was a prime driver in the move to get data access prices lowered. Moses Kemibaro, a tech pundit and blogger, explains: Safaricom is ultimately looking to build a mobile applications store that it can not only monetise but that will possibly further strengthen its leadership as its the only 3G mobile network in Kenya. In the process, Safaricom is going as far as training the next generation of mobile application developers to feed its data business. Its a smart move not just to own the pipes but also the content that goes through it. At the start of this year a six-week Android programming course led to 35 students at the Academy demonstrating some of the apps that are to feed into this structure. They showcased a series of local applications which included Digilaw (a mobile web app that maintains a Law Society of Kenya-accredited list of lawyers with a blog that breaks down laws and their e ect on society), and Chagua Plus, which allows students to query the results of universities Joint Admission Board selections. First prize, however, went to iShopper, which facilitates shopping, ordering, payment and optional delivery of supermarket products. Other apps in development include Foodpoa, Mpira, Okoa Maisha, Tazama, and Real Property. We have to pitch our ideas outside at Pivot 25, at the new IPO48, says Reward Wambeyi. We have to learn how to turn our ideas into viable business ventures we do tough critique sessions internally to build us up for this.
Those ready to take their apps to another level have the benet of additional help through @iLabAfrica, the innovation and business incubation centre in the Faculty of Information Technology (FIT) at Strathmore University. The unit, to be housed on the top two oors of the swish new building, is being sponsored by Safaricom to the tune of Ksh 20 million, and it will give those students who have completed the course an incubation environment in which to form companies in groups; along with seed capital to start their business. Safaricom Academy students, as part of the training, also have an opportunity to be attached to Safaricom for a period, says Mugambi. There is no guarantee of employment but students are trained in technology and business acumen we want to produce self-employed individuals who can develop any kind of application. The dream, adds Kweyu, is training, incubation, business. He laughs. It has been a bit altered by students being o ered work at tech companies before they even nish. Some of them have been poached by premier rms. It shows how in demand these skills are. o
IDEA FORMATION
Idea generation conceiving and documenting the idea Rene the idea with the customer experience in mind [at this stage an innovator can patent his idea] The innovator begins the coding of the application
1 2 3 1 2 3 4 5 6
21
APP DEVELOPMENT
Decide which phone you will develop the app for: Java, BlackBerry, iPhone, Symbian, Android, Windows etc. Select the mobile software language, technologies and tools you wish to use; either J2ME, WML, Visual Basic, CodeWarrior, Mobile Web SDK, WAP, SMS or GPRS Write the coding. This is where it really starts to come together Test the application [Alpha test and correct the obvious errors] Test the application [Beta Test rene the application] Application is ready for market [either upload it on an application store or on a portal]
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Mobile technology is playing a signicant role in the development of music, abroad and at home, as evidenced by the success of the Samsung Zikistars competition which produced new Kenyan singing sensation Lyra Aoko.
Listen to the sound from deep within, Its only beginning to find release Oh the time has come for my dreams to be heard, They will not be pushed aside...
22
songs, Happy (a collaboration with Wyre) and her solo Sioni, which were produced in June by Homeboyz Entertainment and performed at a listening party held at Galileo to launch the new star. The video shoot by Ogopa DJs was released soon after. Happy, in particular, she says, put her on the map because of the combination of English and Luo lyrics that made it so unique. It is quite unusual for such a young artiste to sing in a Kenyan language, and this gave Lyra the edge... the appeal to audiences across generations, says Freddy Wangombe of Homeboyz Entertainment. Lyra admits that she is not very uent in Luo, but this was an opportunity to polish up her language skills: Singing in Luo gave the song versatility and was a good change from the monotony of singing in the same language, she says.
The future is wide open for the new young star, who is now making some decisions about her future, both pertaining to her music career and studies. Contrary to online rumours that she had gone to Malaysia, she was planning to start college here in Kenya in September, studying journalism. I had planned to go to Malaysia, she says, but I changed my mind. I was not prepared to leave Kenya. Meanwhile, she has recorded two new songs and a third is in the pipeline. All are planned for release late this year or early in 2012. And as a special treat, Lyra was due to release a special single featuring Abbas Kuba on her Facebook page on 1 September, which coincided with her 19th birthday. We can expect to see Lyra at future Zikistars events, but meanwhile she is keen to encourage all new and budding singers waiting to be discovered. Follow your dreams. Work hard at achieving your goals and never give up. I have always loved music, so even before I won Zikistars, I was recording my songs and putting them on YouTube, she says. Zikistars was an opportunity that came along and I grabbed it. Be on the lookout for opportunities; you never know when they will come, she advises.
Rising Star
Lyra, the rst Samsung Zikistar Ambassador, admits that winning a talent search competition at such a young age is a life-changer. It gave me some amazing exposure, she says. It put my name and my music out there overnight. But she also speaks of the complexity of beginning a music career with no experience and no idea where to begin: I am grateful for the support of my family and Samsung as well as the radio presenters who played my songs, she says. She is speaking of her rst two
A star is born. Lyra Aoko performs at the Samsung Zikistars nal at the KICC in Nairobi.
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Keep it LIVE!
If youre into your live music, youll love KENYA LIVE, an exciting service from Safaricom that delivers world-class concerts directly to your phone. KENYA LIVE entails a series of live music concerts across the country, featuring top Kenyan and regional artists, which will be streamed live for your convenience look out for the grand concert at Nyayo National Stadium on 8 October! An impressive collection of music videos and past performances is also available on the KenyaLive website and on the SafaricomO cial channel on YouTube. Get it: Go to 23 kenyalive.safaricom.com on your mobile phone or dial *544# and select Kenya Live
The Safaricom
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The eco-worrier
CEO Bob Collymore has made it clear that sustainability issues are at the top of Safaricoms agenda. Shalini Gidoomal asks about his environmental plans
Safaricom, as one of East Africas QYou recently saidcompanies, is responsible for setting more important the sustainability tone and agenda. What did you mean? Everyone thinks sustainability is just about being green but our environment means many things. There are several dimensions here corporate governance, ethics, human resources, products and services, corporate giving. All have to be addressed. about Q Tell mechangesan area in which you are making major
24
I would say gender diversity I am deeply intolerant of gender bias. This company has to have a 50:50 mix or we will make the wrong products after all, half our clients are female. So we have to add more women to our workforce. All our sectors have to add at least one additional woman to their managerial boards this year. I give them a really hard time to drive this goal home. We have to create an environment where women are comfortable working. That includes adjusting the language we use and the working conditions for example, we have childcare facilities in our call centres. We dont want to penalise people for being parents. I see what I am starting as an example of growing your own timber. We proactively drive womens development I keep a watch on the top ten women in the company; who are they and what is the plan for them? Plus we prepare the pipeline at the lower end and make sure it is stu ed full of potential. Then we will have plenty of women to chose from as they progress through the ranks. that approach female customers? Q DoesWe look at how apply toespecially those in the Yes. women, rural areas, might have unique issues. One example we have found is to do with M-PESA. Often women dont have control of the phone. If you are a rst, second or third wife and if I want to send you funds for a micronance project, for example, I assume you control the phone and will get the money. But in fact in rural areas the male usually holds the phone, so you may
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25
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BOB SAYS I SEE WHAT I AM STARTING AS AN EXAMPLE OF GROWING YOUR OWN TIMBER. WE PROACTIVELY DRIVE WOMENS DEVELOPMENT
not receive the cash. We work with womens groups on addressing these issues. The Foundation, of course, deals with female-specic problems. A lot of grant funding goes out to girls in rural areas for schooling and providing an appropriate learning environment. I believe if we can make those changes, particularly to rural girls, we can make the sort of long-term change that helps lift the family out of poverty. else does this holistic Q Wherecontext of the Safaricomapproach apply? In the Foundation, it is key. We give out Ksh 250 million annually and need sustainability to be a factor within the grant proposals. Unless people can show they have follow through, they wont get funding. For example, with tree planting, if you simply get given seedlings and are told to dig a hole, chances are your trees will die. We get seedlings from the community, teach people how to look after them, have school competitions to make sure pupils learn how to ensure they survive. We work with established groups like Nairobi GreenLine, who are placing a line of trees around Nairobi National Park to stop the urban spread into the park, and others such as the Ngare Ndare Forest Trust. We won the Total Eco Challenge last year for planting a million trees this way.
two running entirely on a solar-windbattery hybrid system. There is a heavy capital expenditure cost in green energy, but in the long term it will pay back. It also has the added benet that we can then start to provide power for the local communities around us. In April next year, we plan to publish a sustainability report where we will begin to make more noise about our carbon footprint. At the moment we are measuring it and implementing some initiatives. We have LEDs all over the o ces and even in my own home. are your Electro Q What(EMF) policies? Magnetic Field At Safaricom we seek to ensure that our services and products are type approved and the EMF exposure levels are way below the World Health Standards as well as the international non-ionising protection boards
corporation we have to develop people, not just those who work for us but also those around the country. I see Equity Bank doing a fantastic job developing people with their leadership programme. If we do that sort of thing, we can address a lot of the other issues that plague the country. We should be playing a bigger role here. Kenyans for Kenya, Q How does emergency, t into a massive your ideas for substantiality and human potential? Our role was to help galvanise people and to provide the platform for giving. In terms of the initiative, the greatest thing for me is how Kenyans have taken ownership. We dont have to rely on outsiders to help; we are capable of dealing with our issues. Because Ksh 10/- was the minimum amount, everyone gets to give it doesnt exclude any Kenyan.
26
BOB SAYS IF YOU SIMPLY GET GIVEN SEEDLINGS AND ARE TOLD TO DIG A HOLE, CHANCES ARE YOUR TREES WILL DIE
standards. Along with the National Environmental Management Authority (NEMA)-required Environmental Impact Assessment (EIA) process, we also undertake environmental audits and assess noise and pollution. In 2010 Safaricom received an award from NEMA for being the best environmentally compliant mobile phone operators in Kenya. That has empowered people at all levels. Nobody has asked does the money go to my village? Tribalism hasnt even come into it. We have been able to give people back their voice for the price of Ksh 10/-. Id like to develop this do a Friday Kenyans for Kenya day like Nelson Mandela day where you give 67 minutes of your time. Encourage a sense of Ubuntu not a word used much here, but which espouses the togetherness this campaign has displayed. o Unwanted phone? Recycle it! If you have a handset you no longer need, please drop it into one of the recycling bins available in our shops.
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SAFARIWORLD
SAFARICOMS PRODUCTS & SERVICES EXPLAINED PLUS THE HOTTEST NEW PHONES
K FIRST LOO
INSIDE
28-30 31-32 33 34-37 38-39 40 PRODUCT REVIEWS MOBILE SHOPPING OPTIONS LAPTOP SHOPPING OPTIONS SAFARICOM OPTIONS HELP OPTIONS SHOP LISTINGS
GREAT
27
PHONES
WE REVIEW OUR TOP CHOICES AND TELL YOU WHAT THEYRE BEST FOR
HOT
OFFER
professional life is blurring. Smartphones play an important role in helping people manage these two aspects of their lives conveniently and simply. The Huawei IDEOS X5 smartphone o ers a perfect blend of style and technology that allows busy professionals to respond to work issues in real time while staying connected with loved ones and having fun at the same time. We say... Sleek looks, funky menu screen and good camera, plus being powered by the latest Froyo Android system, makes this a great mid-level introduction to smartphones.
Like the rst IDEOS, the X5 is an a ordable, yet powerful, o ering. Operating on Android 2.2, it has a 3.8-inch (480800 pixel) display, with multi-touch, Flash 10.1 support and 720p HD video capture. With a 5-megapixel camera, 3G and Wi-Fi plus Google Apps, the phone will also include the Aldiko eBook reader software and Roadsync. They say... In todays always-online world, the line between personal and
86%
SOURCE: DIGITALBUZZ
HOT
OFFER
Faster, richer browsing: Manage multiple open websites with tabbed browsing.
Integrated social feeds: Gather and lter all your social network and RSS feeds in one view. Update multiple Facebook/Twitter accounts with a single post. Enhanced music player: a fullfeatured music player that allows you to see full album art and track listings, and scroll through your songs quickly and easily.
and customisable names, and access them right from the home screen.
28
The BlackBerry Torch 9800 smartphone is a high-resolution touch screen phone with slide-out QWERTY keyboard and optical trackpad, all rolled into one very pretty package. Its RIMs latest and greatest attempt to tackle touchscreen technology. RIM has revamped its software to be more nger-friendly but kept the beloved BlackBerry keyboard. The classic BlackBerry has a landscape screen with a Qwerty keyboard underneath or the option of an on-screen keyboard. Tapping out accurate messages is easy and helped by predictive text and a built-in spell checker. One of the best new features of the Torch is the BlackBerry 6 operating system
which allows BlackBerry to compete with the big boys of smartphones. It takes messaging and social media to a new level but places more emphasis on photos, music and video. However the best part is the new WebKit rendering engine, which is the same web browser technology behind the iPhone, Android, webOS, and Nokia phones. You can nally enjoy browsing webpages on a BlackBerry. This tech really sets it apart from other BlackBerry devices. One of the niftiest new features is RIMs universal search. While similar to other smartphone search mechanisms, BlackBerry 6 allows you to ask your device to look in every nook/cranny/programme and even the Internet to nd what youre
Whats your ringtone? UB40, theyre great! Whats your favourite thing about your phone? E-mail access Last phone photo you took? My wife
GEOFFREY GERALD, ACCOUNTS MANAGER, IDEAL INTERIORS MAGAZINE
YOUR CALL
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looking for. To perform one of these searches, you just start typing your query right on the home screen. A 5-megapixel camera is a welcome improvement too. About the same size as the BlackBerry Curve (8500 series), the Torch weighs less than 161g, making it very, very pocketable.
This compact smartphone packs a punch: it runs on Android 2.2 with access to Samsung apps, 100,000 apps from the Android Market, GPS with Google Maps, Samsungs user-friendly TouchWiz interface, a music player and an FM radio with RDS. The hardware is impressive too: a powerful 600MHz processor, large 1200mAh battery, fast 3G HSDPA, Wi-Fi, Bluetooth and a 3.5mm headphone jack. The Galaxy Mini is a step-up from the entry-level Galaxy Europa and cheaper than the Galaxy Ace.
12,999
Tech talk
The BlackBerry Torch has a 624MHz Marvel processor, quad-band GSM/EDGE world phone coverage as well as tri-band UMTS/ HSDPA 3G band coverage, 802.11 b/g/n WiFi, Bluetooth 2.1, a 5-megapixel autofocus camera with ash, GPS/BlackBerry Maps and geo-tagging, a 4GB memory card and lots, lots more. One item to note: Research in Motion has always prided itself on the e ciency of its phones. RIM continually takes pride in its designs (it is an expert in antenna placement) and in delivering the best user experience possible. That has always meant getting voice as well as data to the customer with as little delay as possible. RIM does this by pushing data to its devices using its own proprietary system. Thats why RIMs simple 2G phones have always been fast sometimes even faster than many 3G devices from the competition. Battery e ciency is another area where RIM has always shone. The 1300mAh battery in the Torch is said to deliver up to 5.5 hours of talk (GSM), 5.8 hours of talk (UMTS) and as much as 18 days of standby time per charge. The other fact to remember is that BlackBerrys are popular with businesses for a reason. They can be locked-down and secured better than any other smartphone on the market. That means important/ private data can be kept safer on a BlackBerry device.
29
HOT
OFFER
> >
OVER 1 BILLION OF THE WORLDS 4+ BILLION MOBILE PHONES ARE NOW SMARTPHONES, AND 3 BILLION ARE SMS-ENABLED
www.safaricom.co.ke September-November 2011 The Option
1 ,000 0
SOURCE: ADMOB
THE NUMBER OF TIMES THE TOP 50 APPS ARE GENERALLY DOWNLOADED DAILY
HOT
OFFER
30
HOT
OFFER
A back-to-basics phone with VGA camera, a 1.45 colour display, FM radio with RDS and ashlight. A small, lightweight candybar handset, it weighs just 80 grams and measures 107 x 46 x 14 mm. This GPS model supports GSM 850/1900 and GSM 900/1800 networks. It boasts a TFT screen of 128 x 128 pixels that allows easy viewing options. You can customise the alerts with vibration and MP3 ring tones. Loud, and clear, hands-free calling is made possible with the loudspeaker. The 2MB memory stores call records and supports a phonebook with photo call option. The internal storage can be expanded up to 2GB with the microSD memory card. Other functions worth a mention are MP3 player, organiser, voice memo and predictive text. The battery life boasts a 418-hour standby time and six hours talk time or eight hours music. Available in black, cherry red or pure white.
The series of C-phones are perfectly designed for Kenyan life, with built-in torch, agricultural apps and an astonishing six weeks battery life. The C1-01 operates on Symbian S40, with an FM radio, VGA camera, microSD slots and web access. If you need a phone for the basics messaging, calls, music then this lightweight option is a good bet.
HOT
OFFER
The Samsung Maple is a great entry-level phone. Slim and compact with an impressive battery life, its ideal for users who just need basic calling and text, although it does boast an MP3 player and a fake call feature a genius way to end unwanted conversations or tedious meetings. This simple no fuss design has big, easy-touse buttons and the menu system is brightly illustrated with colourful, uncomplicated symbols. It even has the support of SOS messaging, which sends a SOS text out to any predened number when the Send button is pushed four times whilst the phone is key locked.
1,999
BLACKBERRY DEALS
BlackBerry 9800 Torch 53,999
Capacitive touchscreen QWERTY keyboard Push Email support 3G Internet 5-megapixel camera Track pad navigation Memory card support Wi-Fi-enabled
26,999
QWERTY keyboard 3G Internet Push email support 2-megapixel camera Trackpad navigation Bluetooth-enabled Wi-Fi-enabled
19,999
QWERTY keyboard EDGE Internet Push email support 2-megapixel camera Trackpad navigation Bluetooth-enabled Wi-Fi-enabled
42,999
QWERTY keyboard Push email support 3G Internet 5-megapixel Camera Trackpad navigation Memory card support Wi-Fi-enabled
SUPER DEALS
Nokia 1616 1,999
FM radio Torch Games Vibration Colour screen Long battery life
91%
Nokia E6 37,499
31
BUSINESS PHONES
Capacitive touchscreen QWERTY keyboard 3G Internet Email alert support 8-megapixel camera High-denition video camera 8GB internal memory Memory card support Wi-Fienabled FM radio
1,499
Torch FM radio Vibration and polyphonic tones Colour screen Alarm clock Calculator
999
Torch Alarm clock Calculator
> >
49,999
Kabambe 3G
2,999
Nokia E7
AMOLED touchscreen QWERTY keyboard Multi-touch input method 3G Internet Email alert support 8-megapixel camera High-denition video camera 16GB internal memory TV-out via HDMI FM radio
Android operating system QWERTY keyboard Capacitive touchscreen 3G Internet 3.2megapixel camera Email alert support Memory card support Wi-Fi-enabled FM radio
HOT
OFFER
24,999
www.safaricom.co.ke
DATA OFFERS
Nokia 2730 6,999
3G Internet 2-megapixel camera FM radio Memory card support Bluetooth-enabled
SMART ANDROIDS
LG P500 Optimus One 19,999
Android operating system Full touch screen 3G Internet 3.2-megapixel camera Email alert support Accelerometer for auto-rotation Wi-Fi-& Bluetooth-enabled FM radio
29,999
Nokia C3
9,499
QWERTY keyboard EDGE Internet 2-megapixel camera Memory card support Wi-Fi-enabled Bluetooth-enabled FM radio
Android operating system Capacitive touchscreen Multi-touch input method 3G Internet 5-megapixel camera Email alert support Memory card support Wi-Fi-enabled FM radio
Alcatel 0T 800 32
5,999
EDGE Internet QWERTY keyboard 2-megapixel camera Memory card support Bluetooth-enabled FM radio
Alcatel OT-880
7,599
EDGE Internet QWERTY keyboard Touchscreen 2-megapixel camera Memory card support Bluetooth-enabled FM radio
TABLETS
Huawei S7 Slim Tablet 39,999
Android operating system 1 GHz processor 7 Touch screen 3G Internet 3.2-megapixel camera Email alert support HD video and music playback Memory card support HDMI port Wi-Fi-enabled
Nokia X2-01
6,999
EDGE Internet QWERTY keyboard VGA camera Memory card support Music player Bluetooth-enabled FM radio
Whats your ringtone? Gospel song Whats your favourite thing about your phone? That its a slide phone Last phone photo you took? Of my baby sister!
SILAPEI LETAYIAN, MERCHANDISER, BATA KENYA
YOUR CALL
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LAPTOPS
TOSHIBA C660-1F3
Genuine Windows 7 Starter Intel Celeron processor T4500 2.30GHz 1GB RA memory for speedy work 160GB hard drive DVDR optical drive 15.6 LED HD (1366 x 768) gloss display 6-cell lithium-ion battery Bluetooth v.3.0 communications technologies Wi-Fi (802.11bg/n) for high-speed wireless Internet access 1 year warranty
51,999
Genuine Microsoft Windows 7 Home Basic Intel Pentium P6200 processor 2.13GHZ 2GB DDR3 memory for speedy work 500GB hard drive DVDR Optical drive for watching movies and listening to music 15.6 WSVGA display for better view 6-cell lithium-ion battery Bluetooth v.3.0 communications technologies Wi-Fi (802.11bg/n) for high-speed wireless Internet access 1 year warranty
33
HP PAVILION G6 47,999
Genuine Microsoft Windows 7 Home Basic 64 Intel Pentium, T6200 2.13GHz, 500GB hard drive 2GB DDR3 memory for fast performance DVDRW optical drive for watching movies on 6-cell lithium-ion battery the move Bluetooth v.3.0 communications technologies Wi-Fi (802.11bg/n) for highspeed wireless Internet access 1 year warranty
CALLING ALL STUDENTS! SAVE KSH 9,600 ON YOUR LAPTOP WITH WEZESHA
If youre a student at a Kenyan university you are entitled to receive a Ksh 9,600 voucher to help towards the purchase of a laptop, thanks to the Wezesha initiative run by The World Bank in conjunction with the ICT Board of Kenya. Ask for more information in our Safaricom retail centres.
www.safaricom.co.ke
24-hour customer care line for all your Safaricom-related queries Call 100 from your Safaricom line or +254 722002100 from any other network Email: customercare@safaricom.co.ke
Twitter
Twitter enables users to send and read textbased posts of up to 140 characters, which are displayed on the users prole page. To activate Twitter on your phone, send an SMS with the word START to 8988.
SMS
PostPay
200
24-hour Customer Care line for all Safaricom customers on PostPay Call 200 from your Safaricom line or +254 722002200 from any other network Email: advantage@ safaricom.co.ke
34
Safaricom dealers
300
24-hour support for all Safaricom dealers Call 300 from your Safaricom line Email: dealerhelpdesk@safaricom.co.ke
M-PESA
234
24-hour helpline for all M-PESA customers Call 234 from your Safaricom line and +254 722002234 from any other network Email: mpesa@safaricom.co.ke
Bonga Rewards
Bonga is Safaricoms reward programme and is available to all subscribers, both on PrePay and PostPay services, and now M-PESA. The more you use your Safaricom line, the MORE POINTS you get and the bigger the rewards! And you can now transfer your Bonga Points through our new Changa na Bonga service (see page 39).
*126#
Simu ya Jamii
Simu ya Jamii dealers support Call 2795 from your Safaricom line Email: syj@safaricom.co.ke
795
Navigational keys
100
SMS
Cost
PostPay
PrePay
Top-up
www.safaricom.co.ke
VOICE SERVICES
Personalised voicemail services
Have calls diverted directly to your Safaricom mailbox for FREE To activate your voicemail when you are unable to answer the call, dial **61*0722122# and press OK To deactivate this divert, dial ##61# and press OK To activate your voicemail when your phone is out of coverage or switched o, dial **62*0722122# and press OK To deactivate this divert, dial ##62# and press OK To activate your voicemail when your line is busy and you are unable to take the call, dial **67*0722122# and press OK To deactivate this divert, dial ##67# and press OK To retrieve your messages from your voicemail for FREE, simply dial 111
Safaricoms value-added services help you make the most of your mobile
Voice SMS
You can now make a voice SMS for just 3.50. Dial 1 followed by the number e.g. 1 0722004000.
35
Call waiting
Call waiting provides you with notication of an incoming call while on another call, and allows you to handle another call or take a call that is waiting Activate: Dial *43# Deactivate: Dial #43# Check status: Dial *#43# you know?
*43#
Call hunting
Did
The Call hunting service is a PostPay minutes solution which allows you to have 30 calls to one number routed to your chosen numbers e.g. small call centre or switchboard. Corporate PostPay taris apply. Email advantage@safaricom.co.ke for sales enquiries.
1,461,000
Toll-free services
Toll-free service is an enterprise PostPay solution which allows your customers to reach your Toll-free number at no charge to them. Email advantage@safaricom.co.ke for assistance.
Any Safaricom Retail Centre countrywide M-PESA: Paybill, Business Number 200200 Any Commercial Bank of Africa branch countrywide Any Co-operative Bank branch countrywide Any Standard Chartered Bank branch countrywide Any Nakumatt branch countrywide.
@Safaricom_Care
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DATA PLANS
NEW!
Weve upgraded our packages to give you so much more! Get online today!
To activate this service Dial *445# or send a blank SMS to 445 from a data-enabled handset and save all settings. Manual settings: Access point name (APN) safaricom. Username: saf Password: data
To start browsing the net and sending emails/MMS you will need to consider how much data you need. There are various ES NEW DATA PACKAG data bundles available to Safaricom subscribers. How much you NOW OFFER UP TO need will depend entirely on your internet usage patterns. You 5 MO 1 0%YOURRE FOR can do a lot with 200MB and 2GB of data. As a guide, a web MONEY page typically holds about 100KB of data, a song is about 5MB, and a video is approximately 250MB for 30 mins. The table below gives you a rough guide of what each 30-day bundle will buy you. To activate the bundles, send an SMS from your Safaricom mobile number, with the price of the bundle, to code 450. For example, to purchase a bundle of 500MB, send 499 to 450. You will receive an SMS informing you of the status of activation of the bundle. You will be able to use the service once you receive an SMS informing you that the bundle has been activated. To check your bundle balance send Balance to 450.
SMS
wow
36
100
250
499
999
1,999
3GB
2,499
4GB
3,999
8GB
Data Send/receive emails Send/receive emails with attachments Browse web pages Facebook photo up/downloads YouTube stream minutes
NUMBERS QUOTED APPROXIMATE AND AVERAGE USAGE. USAGE NOT DICTATED IN ANY BUNDLES
Browse @ 2
Surf the internet at 2/- per minute, billed per second regardless of the volume of data downloaded. You will be charged per second for as long as the phone or modem remains connected to the Internet. Remember to disconnect when you have nished your browsing session.
SMS
SMS
Monthly Bundles
3,000. Text the
Get a monthly bundle valid for 30 days at price to code 450. (e.g. Send 3000 to 450).
SMS
BlackBerry users
Weekly Bundles
You can buy a bundle valid for seven days at 1,000. To activate, send an SMS with the price to code 450 (e.g. Send 1000 to 450).
BlackBerry keeps you connected while on the go, with Push-based technology that automatically delivers email, data and voice services. To activate, send a blank SMS to 210. 999 for BlackBerry Internet service and Charges are 1,500 for BlackBerry Enterprise Service per 30 days.
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TRAVELLING ABROAD
200
PostPay roaming
Safaricom PostPay subscribers can now stay connected in over 160 countries on 260+ networks around the world. For more information and to activate PostPay roaming, simply call 200 from your Safaricom PostPay line.
Travellers to Kenya
Visitors to Kenya can roam with Safaricom, the o cial Vodafone network in Kenya. Continue to use your existing cell phone and number to make and receive calls/SMS and access to the Internet. Visitors simply need to select Safaricom or 63902 as the preferred network while in Kenya in order to access voice, messaging and the only 3G data services. For assistance, simply dial +254722002200 or visit any of the Safaricom Shops countrywide.
PrePay roaming
Safaricom PrePay subscribers do not need to migrate or change their tari to enjoy roaming services while travelling abroad. PrePay customers can roam with 60 networks in over 40 countries. All you need before you depart is to ensure that your phone has su cient airtime, in addition to carrying some recharge vouchers/scratch cards with you when you travel.
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counterfeit phones?
Over the past seven years mobile phone counterfeiting has been on the rise, with fake phones ooding the market, mainly from China. There are around 4.4 million counterfeit phones in circulation in Kenya, and almost one million on the Safaricom network. The Kenyan government is cracking down on counterfeiting and Safaricom is working hard on anti-counterfeit strategies, but many Kenyans can still be duped into buying a phone for a knockdown price only to nd it doesnt provide the services theyre promised. Fake phones can be virtually indistinguishable from the real thing. So how can you tell if you have a counterfeit phone, or prevent yourself from buying one? Does it look real? Research your phone carefully before purchasing. Know its colours, features, size and weight: most fake phones are simply a replica cover on a substandard handset. Look out for irregularities: a missing label, unusual button or, commonly, a misspelt brand name (i.e. Nokla instead of Nokia, Samvung instead of Samsung). Is it a legitimate model? Counterfeiters may attempt to pass o a non-existing model as an authentic product. If the proposed model does not appear on the o cial manufacturers website or catalogue, it is certainly a fake. Check the IMEI number. If your phone cant read an IMEI number on our network, be alarmed! To check the number, dial *#06#. If the seventh and eight digits of the IMEI number are 00, your phone was manufactured in the original factory. If theyre 02 or 20, this means your phone was assembled in China, which indicates low quality; if theyre 01 or 10 it was made in Finland (good quality); if 08 or 80 it was made in Germany (fair quality), and so on. Is there a warranty?All smartphone manufacturers provide a limited warranty (typically for one year) that covers the product, accessories and software. Check that it is also CCK certied. When purchasing your phone, be sure that it comes with a warranty.
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Is the price too good to be true?A smartphone sold at heavy discount is unlikely to be real. Dont kid yourself you have a bargain; itll come back to haunt you. Does it work properly? This is a dead giveaway and where it most a ects you. Most counterfeit phones will not perform as well as they should. Theyll operate more slowly and may simply shut down after a few weeks. Some have even been known to explode when charging! Typically, they wont be able to connect to the Internet. Check that there is a menu option for Internet. If the phone is unable to use Safaricoms data services when you input the settings they disappear its a fake. It is highly advisable to test the device in store before you purchase. So, what do you do if nd you have a counterfeit phone? Report it to the authorities and present your receipt and any other documentation to help them track the origins of the phone. Of course, the best thing is to ensure you buy a new authentic handset from one of our Retail Centres (see page 40).
Scary stats One in every ve mobile phones sold in the global market is a counterfeit. The most counterfeited mobile phones are Nokia models, followed by Samsung and LG. The Kenyan economy loses up to Ksh 3.2 billion in terms of tax revenues as a result of illegal counterfeit mobile phones. In Kenya, the Anti-Counterfeit Agency seized counterfeit mobile phone batteries (Discovery) in Nairobi worth Ksh 2.4 million in March 2011.
Your questions
If you have a query about our services or want some advice on getting more from your phone, email theoption@safaricom. co.ke or tweet @Safaricom_Care How does M-PESA work with the PesaPoint ATM? You need to be an M-PESA registered customer and then follow the steps below: First, on your phone: Choose ATM
Withdrawal option from the M-PESA menu. Enter the PesaPoint agent code 555 555. Enter the M-PESA PIN. An SMS with 6-digit authorisation code is received. Then, on the ATM: Select M-PESA option. Enter the
authorisation code on the ATM keyboard. Enter your mobile number and the withdrawal amount and the ATM will allow you to make a cardless cash transaction. The ATM dispenses your cash and a receipt and you receive a conrmation SMS from M-PESA.
My SIM has blocked and after entering the PUK its now rejected. Please help. OWALAY OKOBA, VIA FACEBOOK When the SIM is rejected it means it cannot be used again. Youll need to replace the SIM card to get a new one and retain your number. You can buy a replacement SIM and inbox us a contact number. Well call you and assist with the replacement. Alternatively you can visit any of our Safaricom shops.
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I BETTER KEEP QHELP! IM A SOCIAL MEDIA ADDICT HOW CAN MY MOBILE? IN TOUCH WITH FACEBOOK AND TWITTER VIA
Over 110,000 Kenyans use Facebook and 13,000 use Twitter. Across the country Kenyans are updating their status, messaging friends and tweeting about their activities. And, of course, most of us are doing it from our phones. Now users of the Safaricom network can text their Facebook updates and messages using Facebook Mobile SMS Services. Heres how:
Step 1: From your mobile phone, send an SMS with the word FACEBOOK to 8141. Step 2: You will receive an SMS with a link (e.g. http://fb.me/). The SMS will also have an activation code. Step 3: Click on the link and, once it opens, ll in your Facebook username and password, then click Next. Step 4: Upon successful login, you will get a window where you will be required to countercheck the activation code and, once conrmed, click on Activate. NOTE: If you dont have a data-enabled phone, you can still access the service. To activate, follow the steps below: Step 1: From your mobile phone, send an SMS with the word FACEBOOK to 8141. Step 2: You will receive an SMS with a link (e.g. http://fb.me/). The SMS will also have an activation code. Step 3: On a computer, go the Facebook website (http://www. facebook.com) and login using your Facebook username and password. Step 4: Once youve logged in, go to Account, select Account Settings, then select Mobile. Step 5: Click on the link Already received a conrmation code. Step 6: Fill in the activation code received in step 2 above and select Conrm. A full set of shortcuts to help you make the most of your Facebook experience are on our website and will be published in the next issue of The Option.
8988) All those following you on Twitter will read your message Niko na Safaricom. Step 6: To follow someone on Twitter, send an SMS with the word ON followed by the username of the person you want to follow to 8988 (e.g. type On Safaricom and send to 8988). NB: To stop following any person send an SMS with the word OFF followed by the username of the person you want to stop following to 8988 (e.g. type O Safaricom and send to 8988).
If you have a query about your phone or any of our services, you can now eng age with one of the members of our new Online Custome r Care department using Facebo ok or Twitter Post your que ry at Facebook.com/SafaricomL td or tweet @Safaricom_ Care.
NOTE: Subscribe to Unlimited SMS and use Twitter and Facebook SMS for FREE!
If you have not subscribed to Unlimited SMS, each Facebook and Twitter SMS sent or received will be charged at existing SMS rates of Ksh 1/- per SMS. SMS roaming rates apply when using Facebook and Twitter SMS service while out of Kenya.
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TEXTING TWEETS
Activating Twitter SMS on your phone is simple: Step 1: From your mobile phone send an SMS with the word START to 8988. Step 2: You will receive an SMS from 8988. Welcome to Twitter! If you dont have a Twitter account, send an SMS with the word SIGNUP to 8988. If you already have a Twitter account, send an SMS with your USERNAME to 8988. Step 3: If you dont have a Twitter account, send your preferred Username to 8988 (e.g. send MOTOKAA to 8988) If you have already registered with Twitter, reply with your username. Step 4: You will receive an SMS from 8988 (e.g. Got it! Hi there @ motokaa Congrats, you are now on Twitter! Send your rst tweet now. Just type whats on your mind). Step 5: Send your tweet to 8988 (e.g. Send Niko na Safaricom to
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NAIROBI
BOMAS Galleria Mall, Langata/Magadi Road Junction, opposite Bomas of Kenya E: RetailShopBomas@safaricom.co.ke Open: Weekdays: 8:30am-8:00pm; Saturdays: 9:00am-6:00pm Sunday and Public holidays: 10:00am-5:00pm BURUBURU Kenya National Library Services Building, next to St James ACK Church, Buruburu E: BuruburuShop@safaricom.co.ke Open: Weekdays: 8:30am-7:00pm; Saturdays: 8:30am-4:00pm; Sundays & Public holidays: Closed EASTLEIGH Nomad Palace Hotel, Ground Floor, General Waruinge Street, Opposite Eastleigh High School, Eastleigh E: EastleighShop@safaricom.co.ke Open: Weekdays: 8:00am-5:30pm; Saturdays: 9:00am-4:00pm; Sundays and Public holidays: Closed I&M I & M Towers, Ground Floor, Kenyatta Avenue E: I&MShop@Safaricom.co.ke Open: Weekdays: 7:30am-6:00pm; Saturdays: 8:00am-4:00pm; Sunday & Public holidays: 10:00am-4:00pm JOMO KENYATTA INT AIRPORT (JKIA) JKIA (Lounges), Gate 11 E: JKIAshop@safaricom.co.ke Open: 7 Days a week (including Public Holidays): 6:00am-Midnight KIMATHI Balfour Building, Ground Floor, Kimathi Street E: KimathiShop@safaricom.co.ke Open: Weekdays: 7:30am-5:30pm; Saturdays: 9:00am-4:00pm; Sundays & Public holidays: Closed MOI AVENUE Shankardass House, Ground Floor, Moi Avenue E: MoiAvenueShop@safaricom.co.ke Open: Weekdays: 7:30am-5:30pm; Saturdays: 9:00am-4:00pm; Sundays: 10:00am-2:00pm; Public holidays: Closed NAKUMATT MEGA Nakumatt Mega, Uhuru Highway E: NakumattMegaShop@safaricom.co.ke Open: Weekdays: 8:30am-8:00pm; Saturdays: 9:00am-7:00pm; Sundays: 10:00am-5:00pm; Public holidays: 10:00am-4:00pm SARIT CENTRE Sarit Centre, Karuna Road, Lower Ground Floor, Westlands E: SaritShop@safaricom.co.ke Open: Weekdays: 8:00am-8:00pm; Saturdays: 9:00am-5:00pm; Sundays & Public holidays: 10:00am-4:00pm VILLAGE MARKET Village Market Mall, Limuru Road E: VillageMarketShop@safaricom.co.ke Open: Weekdays: 9:00am-6:00pm; Saturdays: 9:00am-5:00pm; Sundays & Public holidays: 10:00am-5:00pm WESTGATE Westgate Mall , 1st Floor, Mwanzi Rd, o Peponi Rd E: Westgate@safaricom.co.ke Open: Weekdays: 8:30am-8:00pm; Saturdays: 9:00-6:00pm; Sundays & Public holidays: 10:00am-4:00pm
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MOMBASA
DIGO ROAD Digo Road, Opposite GPO, Mombasa E: DigoRoadShop@safaricom.co.ke Open: Weekdays: 8:00am-6:00pm; Saturdays: 8:00am-4:00pm; Sundays: 9.00am-1.00pm; Public holidays: Closed MOMBASA INTERNATIONAL AIRPORT Moi International Airport, Terminal 1, Ground Floor, Mombasa E: MiaShop@safaricom.co.ke Open: 7 Days a Week (including Public holidays): 6.00am-8.30pm
NYALI Nakumatt Nyali, Malindi Road, Mombasa E: NyaliShop@safaricom.co.ke Open: Weekdays: 9.00am-7.00pm; Saturdays: 9.00am-7.00pm; Sundays & Public holidays: 10.00am-4.00pm REX HOUSE Rex House, Ground Floor, Moi Avenue, Mombasa E: RexHouseShop@safaricom.co.ke Open: Weekdays: 8.00am-5.30pm; Saturdays: 8:30am-2:00pm; Sundays & Public holidays: Closed
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