Table of Content

CHAPTER SERIAL NO NO. List of Tables List of Charts 1 1.1 1.2 1.3 1.4 1.5 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 3 3.1 3.1.1 3.1.2 3.1.3 3.1.4 3.1.5 PARTICULARS PAGE

Introduction
Definition of Cellular/Mobile phone History of Indian Telecommunication Growth of mobile technology in India Effect of Grey market on mobile industry in India Branding

1-16 1 1 3 9 10 17-25 17 21 22 22 22 23 23 25 25 26-59 26 27 43 48 51 57

Review of Literature & Design of the study

Introduction Review of Literature Title of the study Statement of the problem Objectives of the study Scope of the study Research Methodology Limitations of the study Chapter Scheme Profile of the Industry Profile of selected Organizations Nokia Samsung LG Motorola Sony Ericsson

4 5

Results, Analysis and Discussions Summary of Findings, Conclusions and Recommendations

5.1 5.2 5.3 5.4 Summary of Findings Conclusions Recommendations Scope for further study Bibliography Annexure

60-98 99-102

99 100 101 103

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List of Tables

Table No. 1.1 1.2 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15

Description Mobile users in the world States with largest subscriber base Age group of respondents No. of male and female respondents Educational Background of Respondents Occupation of the Respondents Monthly income of the respondents No. of mobile phones users No. of mobile(s) used by respondents Brand preference of the respondents Sources of influence in buying mobile phone Persons interest in branded products Number of brand Changers Reason(s) for Changing Brand Favorite brand in mobile of respondents Reason(s) to prefer a particular Brand Media through which mobile advertisement reaches people

Page No. 6 8 60 62 64 66 69 71 73 75 78 80 82 84 86 89 91

4.16 4.17 4.18

Respondents willing to pay for mobile phone Frequency of changing mobile phone Latest mobile facilities respondents are aware of

93 95 97

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List of Charts

Chart No. 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18

Description Age group of respondents No. of male and female respondents Educational Background of Respondents Occupation of the Respondents Monthly income of the respondents No. of mobile phones users No. of mobile(s) used by respondents Brand preference of the respondents Sources of influence in buying mobile phone Persons interest in branded products Number of brand Changers Reason(s) for Changing Brand Favorite brand in mobile of respondents Reason(s) to prefer a particular Brand Media through which mobile advertisement reaches people Respondents willing to pay for mobile phone Frequency of changing mobile phone Latest mobile facilities respondents are aware of

Page No. 61 62 65 67 70 72 74 76 79 81 83 85 87 90 92 94 96 98

viii