This question is from the case study "Air Cool India Ltd.

" : The launch got delayed because the dealers were not ready. Correct Answer False Your Answer False

Multiple Choice Single Answer Question This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products? Correct Answer Saves electricity & Money Your Answer Saves electricity & Money

Multiple Choice Single Answer Question This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :Correct Answer PR Activty Your Answer Promotional Activity

Multiple Choice Multiple Answer

Question This question is from the case study "Wall Mart - Logistic Leader" : What problems did Wall Mart faced in some markets? Correct Answer Lack of Historical data , Inexperienced manpower Your Answer Lack of Historical data , Inexperienced manpower

True/False Question This question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question This question is from the case study "Paramount Fertilisers" : Why was the production of four products suspended ? Correct Answer They were uneconomical , Seasonal , Poor Product life cycles Your Answer They were uneconomical , Seasonal , Poor Product life cycles

True/False Question This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration. Correct Answer True Your Answer True

Select The Blank Question This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem. Correct Answer Public Relations Your Answer Public Relations

Match The Following Question Correct Answer Your Answer

Marriott International International hospitality giant International hospitality giant

Sukhi and Bhoopy Brand name "S&B" Brand name "S&B"

Crunchy and Crispy Ltd. Processed food business Processed food business

Pratima Ltd. WPDC-3 Waterproof Disposal Camera WPDC-3 Waterproof Disposal Camera

Select The Blank Question This question is from the case study "Shri Krishnan Ranganathan" : Between 1978 & 1994 Glow had under gone six ________. Correct Answer Brand extensions Your Answer Brand extensions

Select The Blank Question This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________.

Correct Answer Wet sweeper Your Answer Wet sweeper

Multiple Choice Single Answer Question This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap? Correct Answer Housewives Your Answer Housewives

Multiple Choice Multiple Answer Question This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job? Correct Answer Frustration , Demoralisation Your Answer Frustration , Demoralisation

Multiple Choice Multiple Answer Question This question is from the case study "Marriott International" : Who were the established competitors of Marriott?

Correct Answer Holiday Inn , Ramada , Quality Inn Your Answer Holiday Inn , Ramada , Quality Inn

Multiple Choice Single Answer Question This question is from the case "Coca-Cola" : Coke's products were banned from sale in Belgium because :Correct Answer They made more than 100 children ill Your Answer They made more than 100 children ill

Select The Blank Question This question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged in ________sports equipments. Correct Answer Manufacture and selling Your Answer Manufacture and selling

Multiple Choice Multiple Answer Question This question is from the case "Ethel Graff" : Why do Europeans come to India to

work? Correct Answer Indian Experience matter in International market , Challenge of working in Unfamiliar environment Your Answer Challenge of working in Unfamiliar environment , Indian Experience matter in International market

Multiple Choice Single Answer Question This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson? Correct Answer Discount offer Your Answer Discount offer

Multiple Choice Single Answer Question This question is from the case study "Blue Shield Company" :What problem is faced by Benson & Johnson? Correct Answer Retailers could not sell the stocks Your Answer Retailers could not sell the stocks

Multiple Choice Single Answer

Question This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :Correct Answer Own Chain of Shops Your Answer Own Chain of Shops

Multiple Choice Single Answer Question This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is? Correct Answer Maturity Your Answer Maturity

Multiple Choice Single Answer Question This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :Correct Answer Family members Your Answer Family members

Multiple Choice Single Answer Question This question is from the case "General Motors Asia-Pacific" : What is Maruti's benefit to these car manufacturers? Correct Answer They can source the components cheap Your Answer They can source the components cheap

Select The Blank Question This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________. Correct Answer Distribution Network Your Answer Distribution Network

True/False Question This question is from the case study "Mr. Rajiv Goyal" : The market for light engineering products was shrinking. Correct Answer False Your Answer False

Multiple Choice Single Answer Question This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :Correct Answer 0.33 Your Answer 0.33

Multiple Choice Single Answer Question This question is from the case " Mr Dinesh Kapoor " : What segment is Mr. Kapoor planning to enter? Correct Answer Gymnasium Your Answer Gymnasium

Select The Blank Question This question is from the case study "Organic Marketing Initiatives and Rural Development" :The rapid increase in production of ________ is creating new and complex challenges. Correct Answer Organic Food Your Answer

Organic Food

Multiple Choice Multiple Answer Question This question is from the case "Ethel Graff" : The company plans to increase the intake of Europeans in India because :Correct Answer In India they cost only 25 % , Attrition is only 15 % Your Answer In India they cost only 25 % , Attrition is only 15 % , They know the language

Select The Blank Question This question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________. Correct Answer Brand Equity Your Answer Brand Equity

True/False Question This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm. Correct Answer True

Your Answer True

True/False Question This question is from the case study "Chocolates" : Kitkat & Perk are available in all towns at national level. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question This question is from the case study "A cooperative milk union" :Why couldn't the dairy get qualified people? Correct Answer It was in rural area , Rural area did not have urban facilities Your Answer It was in rural area

Multiple Choice Single Answer Question This question is from the case "Harish Patel" : What is the advantage of Kandla Port in electronics exports? Correct Answer Seepz zone

Your Answer Seepz zone

Multiple Choice Single Answer Question This question is from the case study "Auto fast" : In which area was the company looking to gain dominance? Correct Answer Factory CNC machines Your Answer Factory automation equipment

True/False Question This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected. Correct Answer True Your Answer True

Match The Following Question Correct Answer Your Answer

Chap-Pals is a brand name in Leather footware industry Leather footware industry

Marketing Orientation Quality control technique-JIT manufacturing system Quality control technique-JIT manufacturing system

Saloni - Chocolates Distributor of special cadies Distributor of special cadies

Fit-Fit exerciser equipment Sold in urban localities to higher middle class Sold in urban localities to higher middle class

Currently Samadhan Sakhali Udyog is Operating through 4800 own retail stores Operating through 4800 own retail stores

Select The Blank Question This question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________. Correct Answer Population

Your Answer Population

Multiple Choice Single Answer Question This question is from the case study "Banarasidas" :What concept did Banarasidas applied in satisfying customers? Correct Answer Customisation Your Answer Customisation

Multiple Choice Single Answer Question This question is from the case "The Real Thing" : Coca Cola pursued aggressive Global Branding by way of :Correct Answer Creative placement of its logo Your Answer Attractive packaging

Multiple Choice Single Answer Question This question is from the case study "Deepak Pharmaceuticals" : What regulation did Mr. Khanna introduced immediately after joining? Correct Answer

Checks with the orders Your Answer Advance payment for the orders

Select The Blank Question This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________. Correct Answer Distributors Your Answer Distributors

Multiple Choice Multiple Answer Question This question is from the case study "Blue Shield Company" :Which medium were used to popularise the offer by Benson & Johnson? Correct Answer TV , News papers Your Answer TV , News papers

Multiple Choice Multiple Answer Question This question is from the case study "Paramount Fertilisers" : What was the tie up between Paramount & Pennsylvania?

Correct Answer Sales & Distribution , Marketing Your Answer Sales & Distribution , Marketing

True/False Question This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population. Correct Answer True Your Answer True

Select The Blank Question This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________ Correct Answer Economically vulnerable. Your Answer Economically vulnerable.

Multiple Choice Multiple Answer Question This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-

Correct Answer To see product Performance , Was done for 2 months Your Answer To see product Performance , Was done for 2 months at 4:47 AM 0 comments Links to this post Labels: Cases in Marketing Management Monday, December 17, 2007

PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 2

This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present? Glucose , Salted This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition. True This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :Share each other's products , Commonly buy components , Do cross branding This question is from the case study "Second Generation System" : What are the product benefits of second generation computers? 4 to 16 times more storage , Could be used as word processors , Could operate sophisticated programs This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :Own Chain of Shops This question is from the case study "Public Distribution" :What is PDS? Public Distribution System This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________. Distributors This question is from the case study "Ashoka Sports Ltd." :What are the expectations of Ashoka from the retailers? Premium service , Quality display

This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain? No incentives in cash This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted. True This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products? Saves electricity & Money This question is from the case study "Marico Industry" : Marico Industry's marketing strategy - Acquire more FMCG brands Marico is big player in - Hair care market Marico took over - "Anti-Lice" Shampoo - Medikar This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :Sampling This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :Family members This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi had special concern for women & underprivileged. True This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :0.33 This question is from the case study "Huge Electronics" :Due to rapid ________ the company organisation chart was constantly changing. Growth This question is from the case study "Health Club" : The membership of club is adversly affected because:Death in swimming pool This question is from the case study "The Cold Ice-Cream Company" : The marketing team felt that the use of coupon will result in greater ________. Brand Awareness This question is from the case study "Mr Satish" :Satish's firm enjoys good reputation because of :Quality

This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :To see product Performance , Was done for 2 months This question is from the case " The Real Thing " : The name Coca Cola was registered as ________. Trade mark This question is from the case study "Konkan Trading Company" : What was the request of Trade Union of Konkan Trading Company? Promote the worker who is good in other sports This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is? Maturity This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world. True This question is from the case study "Wall Mart - Logistic Leader" : What was Wall Mart offering when it started? High Quality Products & Service , Low Prices This question is from the case " The Real Thing " : Esteemed Brain Tonic & Intellectual Beverage was the ________ of the brand. Positioning This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________. Distribution Network This question is from the case study "Saif Runs" :The market can expand if the price is ________. Competitive This question is from the case study "Priya Automobiles" : The financial scheme was beneficial for ________ by employees in different organisations. Group booking This question is from the case study "Hotel Black Pearl" : Current customer profile of Hotel Pearl is :Middle & Upper Middle class This question is from the case study "Watts & Volts Ltd." : Regional manager was responsible for developing new products. True This question is from the case study "Moonlight Ltd." : What were the two types of distribution followed by the company? Direct sales to wholesalers , Redistribution to retailers

This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________ Economically vulnerable. This question is from the case study " Air India " : The idea suggested by one employee of Air India was to : Provide telephone service on board This question is from the case "Laxmi Mills " : The main product benefit offered by kardi Oil is :Low cholesterol This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :PR Activty This question is from the case study "Collaborative Product Development in E-Commerce" :What did collaborative development involve? Sharing product design , Sharing Engineering documents This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population. True This question is from the case study "Bags & Baggage's Ltd." : Bags & Baggage Ltd. Always preferred to give discounts to ________. Consumer This question is from the case study "Channels of Distribution" : What were the two product qualities of Joshi & Deshpande's product over competition? Superior quality , Lower price Chap-Pals is a brand name in - Leather footware industry Marketing Orientation - Quality control technique-JIT manufacturing system Saloni - Chocolates - Distributor of special cadies Fit-Fit exerciser equipment - Sold in urban localities to higher middle class Currently Samadhan Sakhali Udyog is - Operating through 4800 own retail stores This question is from the case " Seven Species" : WTO ruled that United States was wrong in prohibiting import from three countries. True This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity. True

This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap? Housewives This question is from the case study "Elevator Grant" : ________ for elevators was considered as a prerequisite prior to entry. Market Research This question is from the case study "Shree Ganesh Detergents" : What are the product benefits of the detergent of Shree Ganesh? better quality , cheaper price , Less harmful to arms

at 5:05 AM 26 comments Links to this post Labels: Cases in Marketing Management Wednesday, December 12, 2007

PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 1.2

This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd. False This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions. True Divya Bhaskar - The third Gujarati daily newspaper to be launched This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies - To create awareness for Divya Bhaskar & establish brand image Key fingings of survey - Their newspaper is average in all respects Post survey phase - Order bookings crossed a record mark of 2 lac. This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising? Profits increased , Reserves increased This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of

Escort? Petrol is underpowered than diesel This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case? More credit This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data. True This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal? Different Formulation , Different packaging This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining. False This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with? Consultancy This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________. Innovation This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations. Informal This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job? Frustration , Demoralisation This question is from the case study "Shakti Fitness" :The profitability is highest for :Jogging This question is from the case study "Priya Automobiles" :Why did the company started loosing the market? New Fuel efficient bike introduced This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted. True This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast? Reduces energy consumption , Increases efficiency , Increases tube life

This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu? One Type & One size This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________. Canal irrigation This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________. Product Mix This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :Good Quality , Good Distribution , Good Promotion This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :Petrol Pumps This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product? Rs 6/- Off Coupon This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem. Public Relations This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits. False This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________. Distributors This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children. Consumer mindset This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world. True This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________. Exercise

at 2:29 AM 7 comments Links to this post Labels: Cases in Marketing Management

PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 1.1

This question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :The demand may get disturbed In initial years the concentration is in - Northern reagion This question is from the case study "Switchex Company" : Switchex company manufactures - Entire range of awitchgear products Pricing strategy - Lower than the competitors by 8-10% Its Pune office headed by - Mr. Patil This question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest? Distribute the medicines , Get medicines prescribed by the doctors This question is from the case " Seven Species" : Which countries were banned from exporting shrimps? India , Pakistan This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget? Supply shorter than demand This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit. Nutritious This question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :less sale of bats with his photo , High inventories This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted. True This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension. True

This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :To see product Performance , Was done for 2 months

This question is from the case study "Seema Leather" : Indian leather industry is facing problem of :Modernisation

This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades? Extraordinary Sports performance

This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm. True

This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique. Marketing

This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________. CCA will market ABC brands with their own

This question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material? Chemical , Pharmaceutical

This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present? Glucose , Salted