A REPORT ON

LABOUR MARKET PONTENTIAL STUDY - NCR

By

CAP FOUNDATION, HYDERABAD

A REPORT ON

LABOUR MARKET PONTENTIAL STUDY - NCR

i

By A report submitted in partial fulfillment of the requirement of MBA Program of IBS, Hyderabad

Submitted to Corporate Guide: Faculty Guide:

Date of Submission: May 19th, 2010

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TABLE OF CONTENTS

TABLE OF CONTENTS ..............................................................................................................iii ABSTRACT....................................................................................................................................vi LIST OF ILLUSTRATION...........................................................................................................vii LIST OF FIGURES...................................................................................................................vii LIST OF TABLES....................................................................................................................viii 1. INTRODUCTION.......................................................................................................................1 iii

1.1 ABOUT THE ORGANISATION:........................................................................................1 Thus a thorough market scan has been conducted in industries & communities to find out the requirement of the people in various job profiles as well as to find out what are the interests of the unemployed people so that demand matches supply and thus the objective of providing employability is fulfilled..............................................................................................................4 1.2 SCOPE OF THE PROJECT..................................................................................................4 1.3 PURPOSE OF THE STUDY:...............................................................................................6 1.4 METHODOLOGY................................................................................................................8 MAIN TEXT..................................................................................................................................10 2. LABOUR MARKET POTENTIAL STUDY - ........................................................................10 2.1 MARKET SCAN.................................................................................................................10 2.1.1 Automotive and Auto Components / Automobiles Sales and Services.......................11 2.1.2 Metal Fabrication (Engineering Works) / Manufacturing...........................................12 2.1.3 Textile ..........................................................................................................................13 2.1.4 Retail / Logistics...........................................................................................................14 2.1.5. Kind of Human Power being looked at in the market over a period of 1 2 years...16 2.2 GURGAON:.........................................................................................................................18 2.2.1 Demographics...............................................................................................................18 2.2.2 Ethnicity............................................................................................................................18 2.2.3. Economy ....................................................................................................................18 Gurgaon is one of the major industrial hub of north India. Its close proximity to Delhi international airport and Jaipur makes its house of various big corporates..............................18 2.2.4 Infrastructure.................................................................................................................19 2.3 LABOUR MARKET SCAN AT GURGAON (Corporate Profiling)................................19 2.3.1 Challenges being faced in recruitment-........................................................................21 2.3.2 Kind of Human Power being looked at in the market over a period of 1 2 years...22 2.4 COMMUNITY PROFILING AT GURGAON...................................................................23 2.4.1 Communities covered...................................................................................................23 2.4.2 Criteria for selection of communities...........................................................................23 2.4.3 Main Reasons behind choosing these 5 communities:................................................23 2.5 PROFILING OF EDUCATIONAL INSTITUTES............................................................29 2.5.1 Educational Institutes covered: ..................................................................................29 2.5.2 Criteria for selection of Educational institutes: ...........................................................29 2.6. DETAILS OF FARIDABAD.............................................................................................33 iv

2.6.1 Demographics...............................................................................................................33 2.6.2 Economy.......................................................................................................................34 2.7 MARKET SCAN AT FARIDABAD..................................................................................34 2.8 COMMUNITY PROFILING..............................................................................................36 2.8.1 Communities Covered..................................................................................................36 2.9 PROFILING OF EDUCATIONAL INSTITUTES............................................................42 2.9.1 Criteria for selection of Educational institutes: ...........................................................43 3. FINDINGS ................................................................................................................................48 3.1 RELATED MARKETING AND MARKET RESEARCH CONCEPTS..........................48 3.1.1. Marketing Concepts Used in this Project....................................................................48 3.1.2. Marketing Research Concepts used in this Project.....................................................50 3.2 FINDINGS FOR COMMUNITIES SURVEYED:.............................................................51 3.2.1 FINDINGS FROM SPSS FOR REGRESSION/CLUSTER ON GURGAON...........51 3.2.2FINDINGS FROM SPSS FOR REGRESSION/CLUSTER ON FARIDABAD.........52 3.3 FINDINGS FROM THE CORPORATE SURVEY:..........................................................52 3.3 FINDINGS FOR EDUCATIONAL INSTITUTES:...........................................................54 4 RECOMMENDATIONS:...........................................................................................................54 4.1 RECOMMENDATIONS BASED ON THE SPSS ANALYSIS: .....................................54 5.ANNEXURE...............................................................................................................................57 ANNEXURE I - LABOUR MARKET SCAN QUESTIONNAIRE........................................57 ANNEXURE II- LOCAL SARPANCH/COMMUNITY LEADER........................................59 ANNEXURE III- QUESTIONNAIRE FOR INDIVIDUALS................................................61 ANNEXURE IV-QUESTIONNAIRE FOR INSTITUTES......................................................62 ANNEXURE V: LETTER OF INTEREST..............................................................................64 LETTER OF INTEREST (on the company letter head)...........................................................64 ANNEXURE VI: SPSS OUTPUT FOR REGRESSION ON FARIDABAD..........................65 ANNEXURE VII: SPSS OUTPUT FOR REGRESSION ON GURGAON............................67 ANNEXURE VIII: SPSS OUTPUT FOR CLUSTER ANALYSIS ON GURGAON............68 ANNEXURE IX: SPSS OUTPUT FOR CLUSTER ANALYSIS ON FARIDABAD............69 ........................................................................................................................................................69 ........................................................................................................................................................69 6.REFERENCES............................................................................................................................70 I. References from Books:.........................................................................................................70 v

II. References from Electronic Recourses: ...............................................................................70 III. Other references...................................................................................................................71

ABSTRACT
This report describes the Labour market potential study conducted in two locations in NCR, viz. Gurgaon and Faridabad to identify and understand the livelihood opportunities prevailing in various sectors so as CAP Foundation can start its training centres in these regions. This project vi

will in turn help in identifying the customized courses that can be offered by CAP Foundation under Ek Mouka Program. Market Scan of various industries was conducted to understand the demand of entry level jobs in the companies. The current status, growth scenario and expansion plans, skills set that are looked for the entry-level personnel in each sector were also identified. As NCR is an existing market for CAP foundation, the main aim of the research was to identify new sectors in which CAP foundation could find more employability potential and hence could expand its operations. Through community profiling, visiting various communities and finding out the educational background of the youth, finding out their interests in various fields and thus assessing the supply. After Assessing the above mentioned demand and supply, the project tries to bridge the gap between the above mentioned demand & supply. Also the scope of starting the training centres in the particular regions was identified. A recommendation of the courses which can be offered in a particular training centre of CAP Foundation was also given.

LIST OF ILLUSTRATION
LIST OF FIGURES
Figure 1: CAP employability model................................................................................................3 Figure 2: Working Model................................................................................................................5 Figure 3: Methodology.....................................................................................................................8 vii

Figure 4: No. of companies Visited...............................................................................................17 Figure 5: Demography (Gurgaon).................................................................................................26 Figure 6: Age Group Segmentation (Gurgaon).............................................................................27 Figure 7: Education Level..............................................................................................................28 Figure 8: Course Preference (Gurgaon).........................................................................................28 Figure 9: Demography (Faridabad)...............................................................................................39 Figure 10: Agewise segmentation (Faridabad)..............................................................................40 Figure 11: Educational Level (Faridabad).....................................................................................41 Figure 12: Course Preference (Faridabad).....................................................................................42 Figure 13: Product Segments.........................................................................................................49

LIST OF TABLES
Table 1: Salary Range (Automotive).............................................................................................11 Table 2: KSA - Automotive industry.............................................................................................12 Table 3: KSA - Manufacturing Industry........................................................................................13 Table 4: Salary Range (Textile).....................................................................................................13 Table 5: KSA - Textile Industry....................................................................................................14 Table 6: Salary Range (Retail).......................................................................................................15 Table 7: KSA - Retail.....................................................................................................................15 Table 8: Companies Visited in Gurgaon.......................................................................................21 Table 9: Challenges in Recruitment..............................................................................................22 Table 10: Human Power Requirement (Gurgaon).........................................................................22 Table 11: Communities Visited (Gurgaon)...................................................................................25 Table 12: Educational Institutes (Gurgaon)...................................................................................33 Table 13: Companies Visited (Faridabad).....................................................................................35 Table 14: Challenges in Recruitment (Faridabad).........................................................................36 Table 15: Communities Visited (Faridabad).................................................................................38 Table 16: Educational Institute Visited (Faridabad).....................................................................47 Table 17: SPSS - Regression (Gurgaon).......................................................................................51 Table 18: SPSS - Regression (Faridabad).....................................................................................52 Table 19: List Of Letter Of Interest (NCR)...................................................................................53

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1. INTRODUCTION
1.1 ABOUT THE ORGANISATION:
The CAP Foundation was initiated in 1997 as an innovative public private partnership organisation to demonstrate a model to address poverty alleviation. Its main motive is to address the issues concerning poverty alleviation through the channel of linking learning and livelihood needs of working women and youth-at-risk. This is done by providing them equitable opportunities and promising market oriented vocational training opportunities. Several projects were taken by the organisation in the past decade which largely included Child Centred Community Based Development Programs, the Teen Channel Community Learning Centres and the Employability Skill Training for Youth-at-Risk. These projects have undertaken several initiatives and programs within them to achieve the goals. Ek Mouka is one such initiative. The Organisation has been closely working with Public Private Partnership between corporate NGO, government and citizen groups. The Organisation is operating currently in major states in India and some overseas locations including Nepal, Bangladesh, Sri Lanka and Vietnam. As a road ahead, the organisation is looking forward to establish in other major states across India and its Neighbour countries. About Ek Mouka: Ek Mouka is a new economy livelihood promotion training program. It is exclusively designed to benefit the unemployed youth in the age group of 18-30. The program supports both employment opportunity oriented workforce preparation as well as tiny and micro-enterprise development that is specifically and clearly oriented to identifying labour market requirements and opportunities. The curriculum is designed after extensive market research and in conformity with the identified labour market competency needs. The curriculum and the practical training modules are tailor-made based on valuable inputs from the corporate, business people and from other networks. On the basis findings of the labour market potential study a training module of 4-5 months, which includes 1-2 months of On-the-Job training, is prepared. These youths trained to take up jobs or venture into an entrepreneurship opportunity.

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The various courses offered by CAP foundation under Ek Mouka program are listed below

Sector WGS

Retail

Certificate Courses - 6 Months Mobile Repairing A/C Repairing Refrigeration TV repairing Electronics and eletricals Over the counter sales Billing assistants Front office management Marketing and Sales

Diploma - 1 year

Retail Sales and Marketing

Automobile Accountancy Employability Training Module Market Scan

Automobile Technicain Book keeping/ Accountancy

Table 1: Courses for customized entry level workforce

The employability training module consists of the market scan where based on the potential training courses the curriculums are developed with the help of experts from the respective fields. All the courses are of 3 month duration. Road Shows There are road shows which is a process to select right candidate for the training programmes. These shows are conducted at the nearest place accessible to the candidates. The selection is based on their aptitude/attitude assessed through interest, test and consequent counselling/interview. Induction The Induction module is an interactive session wherein all the trainees participate to know each other to understand the program and learn life skills.

Class room delivery Class room Delivery at the employability training centre moves past conventional passive training to activity based learning focusing on interaction among the small group pf students. 2|Page

The methodology is flexible and is customized according to the standards and background of the trainees. Assignments Assignments are given to the students as a group or on individual basis so that they can make themselves ready for the workplace responsibilities. This enables them to learn and apply the skill they learnt during the training. Facilitators Facilitators prepare the students mentally and physically to accept the entry level work. Resume preparation and interview preparation is also delivered. Placement and Follow up The Employability training centre team follows up the trainees career even after placement. They take the employers suggestion and provide guidance and information to the working people for their career exploration. Program Review Lastly a program review takes place where all program managers, Deputy Director and Project Director will review the program along with the implementation and Funding Partner.

Figure 1: CAP employability model

Workforce development initiative (WDI) 3|Page

It is an employability alliance for scaling up and institutionalizing CAP Foundations employability training model, Ek Mouka. The program supports both employment opportunity oriented workforce preparation as well as tiny and micro enterprise development. It also offers market oriented competency based training for existing employees, domestic and international employment, placement cell, research training and consultancy services. Approach to the employability programme There are 2 kinds of programmes in CAP Basic Foundation course or employability training course: Here the main aim is to provide basic training to the workforce so that they can be placed in the entry level profiles. Basic foundation courses include learning skills like reading, writing, listening, communicating in English, Basics of hospitality, customer sales etc. Here training is provided in two ways: On-site Off-site In On-site training programme the unemployed people come to CAP and are given training in CAP centers and in case of off-site training CAP visits various institutes like ITI, Government and private colleges and ties up with them to retrain them or re-skill them so that they get better employment. Customized entry level workforce: Here various industries are visited and a thorough market scan is done on the basis of which people are given special training as per the requirements of the industry. Here new people are trained unlike the previous case. Thus a thorough market scan has been conducted in industries & communities to find out the requirement of the people in various job profiles as well as to find out what are the interests of the unemployed people so that demand matches supply and thus the objective of providing employability is fulfilled.

1.2 SCOPE OF THE PROJECT

Our project report deals with Labour Market Potential Study (LMPS) in Faridabad, Gurgaon, Jaipur & Udaipur. However this report concerns in detail analysis of the Labour market potential study conducted in NCR only. This Labour Market Potential Study (LMPS) will help 4|Page

in identifying the customized courses to be imparted by The Workforce Development Initiative (WFDI) under Ek Mouka Program of CAP Foundation. The recommendations made through LMPS will help CAP Foundation in affective implementation of Ek Mouka Programme. Our target segment mainly has been the youth in the age group between 18 and 30. Our survey was not only related to the school dropouts rather we also focused on people who are unemployed despite of being a graduate or doing a diploma course from an ITI. Our market scan or survey consisted of three major parts. Labour market scan in the industries Community profiling Market scan in educational institutes

Figure 2: Working Model

Labour Market Scan: In this stage, first prominent industrial sectors in NCR were identified through secondary data sources. Primary data collection was done by visiting various businesses, corporate, small outlets and local markets of all the sectors. Personnel from HR department, administrative heads or owners of different organizations were met to gather their valuable inputs, experiences, and secondary information if available. Through these meetings details about entry-level job profiles offered by the companies were extracted, which includes the education qualification needed, various skill sets required, the recruitment channels that the companies use to hire their 5|Page

employees, the cost of recruiting and the packages offered by the companies at the entry-level profiles. An estimation of future workforce requirements from the companies was also taken. This was done to identify the prospective sectors in which there is more demand and accordingly CAP Foundation can start its training program. During the industrial visits, companies were also informed about the Life-skills training package offered by CAP Foundation for their existing employees and many of them also showed interest to discuss the details of such training programmes with CAP Foundation. Community Profiling The questionnaire provided by CAP Foundation was filled through face to face interview with youths in the communities. Local communities in the area of Market Scan were visited to understand the potential sectors in which the youths of these regions will like to work in. It also helped the team to analyze what kind of training will the local communities would like to undergo. In addition, an attempt was made to identify the various factors that influence the community members to join a particular training program. This will help CAP Foundation in planning the training programs to be implemented in concerned region. Community leaders were also contacted to know the details about the communities Market Scan For Educational Institutes: Thirdly we focused on the educational institutes so that a rough idea can be framed as to what courses are being taught to the students there and what kind of vocational trainings are given in the institutes which will act as an useful insight for CAP to devise better courses for the unemployed youth. Thus after completing the survey of the above sectors we did a detailed analysis and therefore suggested the recommendations to CAP Foundation and provided them with an idea as to which are the areas they should concentrate on and how many people they should train in various areas so that they can meet the requirements of the various sectors.

1.3 PURPOSE OF THE STUDY:

The purpose of the project was to conduct Labour Market Potential study in NCR, Jaipur and Udaipur. However this report concerns in detail analysis of the Labour market potential study 6|Page

conducted in NCR only. This was done to identify the potential employable opportunities and the skill sets required for the same with respect to industrial needs and market trends in the prominent corporate organizations of the designated area. Also, to study the demographic profile and the career aspirations of the youth belonging to the age group of 18-30 in the designated area. The main objective of this project i.e. LMPS is: To find out the requirements of people in entry level job profiles in various industries and corporate thorough a market scan and assess the demand To focus on community profiling by visiting various communities and finding out the educational background of the youth, finding out their interests in various fields and thus assessing the supply. After Assessing the above mentioned demand and supply, the project will try to bridge the gap between the demand & supply. This will be done in the following way. Giving the information to CAP Foundation which in turn will analyse the data and will thus provide the requisite training to the individuals and place them accordingly so that the demand matches the supply. Study the current demand in industry through interaction with the educational institutes, community leaders and industry experts. In addition, following agenda were covered during the LMPS To identify the major livelihood opportunities in various sectors. To identify the skill and qualification required at various entry-level positions. To identify various options available for employment for 10th pass, 12th pass, graduates or even school and college dropouts To identify the new growing sectors. To understand the current and future needs of the employers in the industry. To find out the competency requirements for different entry-level job positions.

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 To make the companies aware of the advance learning and retraining programs offered by CAP so as to set a platform for further communications. To visit various educational and vocational institutes to make them aware of CAP Foundation and the programs offered by CAP.

1.4 METHODOLOGY
The research methodology followed during the LMPS in Tamil Nadu is shown below:

Figure 3: Methodology

Secondary Data Collection- The Labour Market Potential Survey involves data collection from secondary sources as well as primary data collection. Before starting the survey in any region, internet sources were used to understand the demographics, geography and cultural aspects of the region. District Rural Development Authority of the particular district was visited and demographic details of the regions, industrial statistics, address of community leaders and other miscellaneous information about local communities and industries were gathered.

Sample design A non-probability type of sample was used. A convenience sample of communities and industries was chosen depending on the availability of companies in the concerned region and inputs of local facilitators provided by CAP Foundation. Also, as the team was allotted 8-10 days for a particular location, maximum number of visits possible in that duration was considered a suitable sample. 8|Page

 Instrument design The various instruments for collection of data were provided by CAP Foundation. Separate Questionnaires were used for Industry market Scan, individuals in community, Community Leaders and Institutes. These questionnaires were provided by CAP Foundation and these have been used for previous LMPS conducted by CAP Foundation in other regions. Questions cover all the details to have a broad idea about the industry needs and the status of communities. The questionnaires are attached as Annexure for reference. Primary Data Collection In different organisations different officials like Administrative head, HR Manager, Executive, Chairperson, Director, Junior Manager, Team Leader, or Owner of business house were taken as respondents. The data collection was done by interviewing the respondents in person and getting the questionnaires filled. Apart from questions in the questionnaire, suggestions and tips from the company officials or community leaders and other respondents were recorded

Data Analysis In this phase the data obtained were analyzed to arrive at a solution. Identification of skill sets and mapping them to the relevant courses were done. A Knowledge-skills-attitude-matrix was prepared with the data obtained.

Recommendation On the basis of results of the survey suitable recommendations were made so as to enable the organization to effectively implement its employability training programmes.

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MAIN TEXT 2. LABOUR MARKET POTENTIAL STUDY 2.1 MARKET SCAN

The market study was carried out in Gurgaon and Faridabad region. The market study was carried out through a corporate profiling. This was done with the help of the questionnaire provided to us from CAP foundation. The main aim of conducting the corporate survey was to identify the sectors which have a potential to generate employment and a requirement of workforce in near future. This was done by collecting the secondary data and also conducting a survey to gather primary data. The market scan process helped in gaining an insight of various industries. Before conducting the corporate profiling a secondary data collection was done to understand the skills required by various sectors present in NCR. Following major industrial sectors were identified after the Secondary Data Search: Retail Automotive and Auto Components manufacturing Automobiles Sales and Services Metal Fabrication (Engineering Works) Textile IT & ITES However as CAP foundation already has a market in NCR, the main objective of the market scan was to identify new sectors with more employability potential. Hence the following sectors were covered.

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2.1.1 Automotive and Auto Components / Automobiles Sales and Services

The automobile industry in NCR is the base of 30% of India's automobile industry and 35% of its automobile component industry. The area has the presence of some the global automobile majors like Sadhu Overseas, GKN Driveline, SPL Industries Ltd, Belmaks Pvt. Ltd., Glow Engg Works and Hind Hydraulics & Engineers. This sector was the main focus in Faridabad and Gurgaon. A total of 12 companies were surveyed in this sector. Livelihood Opportunity Mechanics Salesperson Electrician Machine Operators Helpers Supervisor Welders Fitters Monthly Salary (In Rs.) 2000 - 4000 3000 - 4000 2000 - 3000 2000 - 4000 1000 - 2000 3000 - 5000 1000 - 2000 1000 - 3000
Table 1: Salary Range (Automotive)

The KSA table for this sector is given below: Profiles Qualification Knowledge required Mechanic 12th pass/ITI Knowledge of machinery, Punctual, Technical Skills,Practical strong, Knowledge in Domain field Electrician 12th pass/ITI physically willingness to and Skills Attitude

work at flexible hrs honest,

Technical Skills, knowledge Punctual, of domain field.

willingness to work at

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flexible hrs

Supervisor

12th

pass/ITI/ People skills, Management Punctual, honest, Active skills, Basic knowledge of machinery process & production

Graduate

Machine Operator, Helper

10th/ 12th

Technical Skills, knowledge Punctual, of domain field strong,

physically willingness to

learn, ability to work at flexible hrs

Welders fitters

& 10th /ITI

Technical cutting,

Skills,

Basic physically strong, ability challenging conditions

knowledge of welding, gas to work in physically

Table 2: KSA - Automotive industry

2.1.2 Metal Fabrication (Engineering Works) / Manufacturing

The Metal fabrication industry in NCR provides almost 80% of infrastructure material for the development work being carried out in Northern region. Almost 10 such companies were visited in NCR to know the employability potential of this industry. Some of the companies visited are, Mars Industries Pvt. Ltd, Hema Engg. Ltd. Etc. This sector was the main focus in Faridabad and Gurgaon. The KSA table for this sector is given below: Profiles Qualification Knowledge required Electrician 12th pass/ITI Technical Skills, knowledge Punctual, of domain field. flexible hrs honest, and Skills Attitude

willingness to work at

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Supervisor

12th

pass/ITI/ People skills, Management Punctual, honest, Active skills, Basic knowledge of machinery process & production

Graduate

Machine Operator, Helper

10th/ 12th

Technical Skills, knowledge Punctual, of domain field strong,

physically willingness to

learn, ability to work at flexible hrs

Welders fitters

& 10th /ITI

Technical cutting,

Skills,

Basic physically strong, ability challenging conditions

knowledge of welding, gas to work in physically

Table 3: KSA - Manufacturing Industry

2.1.3 Textile
The textile units present in the area are majorly into exports of garments to the west. The capacity utilization of the textile industry in Faridabad and Gurgaon, has increased by 27 percent. The textile companies are present in the region of Gurgaon and Faridabad. Only 4 companies could be surveyed in this sector. Livelihood Opportunity Tailors Machine operators Fashion designers Monthly Salary (In Rs.) 2000 - 4000 2000 - 4000 3000 - 5000

Table 4: Salary Range (Textile)

The KSA table is given below: Profiles Qualification Knowledge and Skills Attitude required

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Tailors

10th

Tailoring skills

Punctual, patient, ability to work for long hours

Machine operators

10th/ 12th

Technical Skills, Basic Punctual, honest, physically Knowledge domain field about strong, willingness to learn, machinery. knowledge of ability to work at flexible hrs

Fashion designers

Diploma/ Graduate

Domain

knowledge, Punctual, patient

presentation skills
Table 5: KSA - Textile Industry

2.1.4 Retail / Logistics

AT Kearneys seventh annual Global Retail Development Index (GRDI) ranked the Indian retail market, which is the fifth largest retail destination globally, second after Vietnam as the most attractive emerging market for investment in the retail sector, in 2008. The share of retail trade in the country's gross domestic product (GDP) was between 810 per cent in 2007. It is currently around 12 per cent, and is likely to reach 28 per cent by 2011. It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200 billion. The retail industry is one of the fastest growing industries in the nation. It has further been predicted that the retail industry in India will amount to US$ 21.5 billion by 2010 from the current size of US$ 7.5 billion. Two retail sector company was visited by us in NCR as CAP foundation already has found its market in this sector. Koutons India Ltd is one of the leading retail sector company identified and surveyed in NCR. Livelihood Opportunity Sales Person Receptionists Counter Staff Floor Managers Cashiers Monthly Salary (In Rs.) 2000 - 4000 2000 - 3000 2000 - 3000 3000 - 4000 3000 - 5000 14 | P a g e

Table 6: Salary Range (Retail)

The KSA table for the retail sector is given below: Profiles Qualification Knowledge required Marketing Sales & 10th/12th/graduate People skills, communication Punctual, high degree of skills, Time Management, patience, ability to work Proficiency in English and under stress local language. Over the Graduate People skills, communication Punctual, skills, management skills Patience Smartness, and Skills Attitude

counter sales

Front

Office Graduate

Basic

computer Active, Punctual, high

Management

knowledge(data entry), People degree of patience skills, communication skills, Time local language. Management, Proficiency in English and

Billing Assistants

12th/ graduate

Basic

computer

knowledge Ability to handle stress, Punctual

(data entry)

Drivers

10th Pass

Driving Experience

Punctual, Alertness.

Delivery Boys

10th Pass

Basic English Knowledge

Punctual,

Smartness,

Well behaved.

Table 7: KSA - Retail

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2.1.5. Kind of Human Power being looked at in the market over a period of 1 2 years
The literacy rate for Gurgaon & Faridabad are 77% & 69% respectively. There is a large reservoir of education and technical institutes, offering large pool of trained manpower for industries. There are large no of ITI institutes in the area to fulfill the requirements of the manpower in the various industries. Organized retail in the steel city has now brought with it a host of courses for the new generation and opened up a new career option for students. A few short-time retail courses were launched in the city, the coming months would see more advanced courses in retail management being launched.

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Figure 4: No. of companies Visited

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2.2 GURGAON:
By the passage of time, the Gurgaon district has witnessed a phenomenal growth in all spheres of development particularly in urbanization and creating industrial climate. Therefore it is considered one of the major towns of Haryana State which has been identified for all around development. A number of policy initiatives announced by the Govt. of Haryana from time to time have provided an impetus for the rapid industrialization in the district. Gurgaon is the choicest location for the industry such as high tech and high value projects involving foreign collaboration with huge investment have come up in this area.

2.2.1 Demographics
Gurgaon had a population of 228,820. Males constitute 54% of the population and females 46%. Gurgaon has an average literacy rate of 77%, higher than the national average of 65.38%: male literacy is 81%, and female literacy is 73%. In Gurgaon, 13% of the population is under 6 years of age. 2.2.2 Ethnicity Main ethnic group of Gurgaon is of Yadavs/Ahirs and Meo's and other ethnic groups are of Jats, Gujjars, Saini, Punjabi's and every village small or big have Dalits community. 2.2.3. Economy Gurgaon is one of the major industrial hub of north India. Its close proximity to Delhi international airport and Jaipur makes its house of various big corporates. An annual turnover in the industrial sector in the district has crossed 46,000 crores with an investment of more than 10,000 crores. There are 402 large and medium scale units with an investment of Rs. 9000 crores and around 8000 small scale units with an investment of Rs. 890 crores. The employment generated in the industrial sector exceeds 200000 persons. There are many prominent and prestigious units involved in the manufacturing of Cars, Motors-Cycles, Automobile parts, Telecommunication equipments, electrical goods, software development, hardware, sports goods, rubber products, readymade garments. Light engineering goods, pharmaceuticals, terry towels, food items, air conditioners, shoes, pesticides, insecticides etc.

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2.2.4 Infrastructure One of the attractions for international companies to operate factories and offices in Gurgaon is the quality of the infrastructure. 100% of households have electricity. Private Real Estate firms have built gated communities in Gurgaon, which have 24x7 water, electricity and security. In the aftermath of the 2008 terrorist attacks on Mumbai, private companies are now hiring armed security guards and CISF officers.

2.3 LABOUR MARKET SCAN AT GURGAON (Corporate Profiling)

Gurgaon became an industrial hub just few years back. While doing our survey we found out that various companies are in the expansion mode, so there will be a huge requirement of manpower in the entry level segment in the coming five years. Many infrastructure development activities are taking place in Gurgaon with the help of public-private partnership. The details of the companies visited in Gurgaon are: Name of the Recruitmen Company t Channel Bestodent Direct India Pvt. Ltd. Solo Manufacturi ng Pvt. Ltd. Employee references, Campus interview,P lacement Agencies Employee references Skills Required Mechanical, Electrical Mechanical (ITI) Salary Range 40005000 Above 5000 Contact Person Rajendra Gupta Gaurav Gupta Designati on CEO Contact No. 01244034657 01244656200

Manager (sales & Marketin g)

Superon Hyundai

Mechanical,El Above ectrical,Autom 5000 obile,Sales Mechanical,El Above ectrical,Autom 5000 obile,manage ment Automobile 40005000

A. K. Manchand a Priyanka Singh

General Manager

01244654700

Sona Koyo Employee Steering references, Systems Ltd. Campus interviews Adit Auto Raj Direct Pvt.

Section 0124Executive 4685178

Naveen Kumar

Works Man ager

01244031393

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Ltd. Emo Aircon Ltd. Eso Campus Pvt. interviews Electrical,Mec hanical Automobile 40005000 Above 5000 Above 5000 40005000 Vikram Singh Yadav Gagandee p Ram Singh Yadav General Manager +9198185498 55

SKF India Employee Ltd. References Mars Industries Pvt. Ltd S.P. Holdings Guru Overseas Pvt. Ltd. Door Boards TV/News paper ads Employee References

Departme +91nt 97180403 Manager 41 Personnel 0124& Admin 4033111

Mechanical

Tailors, checkers Tailors,Office Admin Tailors

G M HR 0124Mishra Executive 2212151 Director

4000- Jasbir 5000 Singh Above 5000 Gajraj Singh

Pearl Global Employee Ltd. references, Open recruitment Maxflow TV/newspa Pumps Pvt. per,Placem Ltd. ent Agencies Hema Engg. Placement Industries Agencies Ltd. Remsons Industries Ltd. Placement Agencies

HR Manager

01244651336

ITES

Above 5000

Mukesh Sharma

Accounta nt

01244525000

Mechanical, Automobile, Electrical, Management Mechanical, Automobile, Electrical, Production Engg., Management

40005000

Anand Yadav

HR0124Executive 2373740

Above 5000

B R Saini

Senior 0124Executive 2371175 (P&A)

Flywheel Logistics

Employee references, Campus Recruitmen t

Logistics & Above supply chain 5000

Ramesh Srivastava

General ManagerHR

+9192120773 96

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A. K. Industries

Placement Agencies

Mechanical, Automobile Management

40005000 Above 5000 40005000 Above 5000

Abrar Ali

MD

+9198182760 51 01244139300 +9198916557 06

Koutons Placement Retail India Agencies Ltd. S. L. Industries JPM ltd. Direct

Ravindra Yadav Rajiv Sharma Anil Kumar

HR Manager Accounta nt

Laborers

Tools Employee references, Placement Agencies

Mechanical, Automobile

Executive 0124HR 4563600

Table 8: Companies Visited in Gurgaon

2.3.1 Challenges being faced in recruitmentThe industries have focused upon lower workforce with higher performance. Therefore performance management plays a large role in this sector. Most of the companies have their own training procedure in place. In the recruitment process they are not having any difficulty finding the amount of people but they need the right kind of people who can be an asset to the organization. Company Name Moderately Difficult GKN Driveline Faridabad Steel Mongers (P) LTd. SPL Industries Ltd. Sadhu Overseas Belmaks Private Limited Glow Engg. Works Hind Hydraulics & Engineers Shivalik Power Control Pvt. Ltd. Difficult Easy

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Sat Kabir Kitchen Equipments Lakhani Apparel Pvt. Ltd.

Table 9: Challenges in Recruitment

2.3.2

Kind of Human Power being looked at in the market

over a period of 1 2 years

There are large no of ITI institutes in the area to fulfill the requirements of the manpower in the various industries. Thus CAP needs to compete with these institutes in providing manpower.anp Organized retail in the city has now brought with it a host of courses for the new generation and opened up a new career option for students. Hence courses like Spoken English and personality development provided by CAP are in demand in the market. As there are a lot of new industries and factories that have come up in Gurgaon and Faridabad region thus there is a high demand of semi skilled labor specially people who have a knowledge of CNC machine. A lot of retail stores require people having knowledge of computers and soft skill and thus CAP can find a new potential market in this region.
Table 10: Human Power Requirement (Gurgaon)

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2.4 COMMUNITY PROFILING AT GURGAON

2.4.1 Communities covered
In NCR, we have covered 8 different communities and have interacted with the community leader to take an overview about the educational background of the people living there, their mode of livelihood, the ratio of literates to illiterates and their average salary. After getting the relevant information regarding the above we also explained him about CAP, its purpose and the various courses offered so that the community leader can have a fair idea about EK Mouka and can explain it to the other individuals in the community and thus motivate the unemployed ones to join the courses of their interest and thus get placed accordingly. We did our community profiling and covered the following areas in Gurgaon: Village Khatola/Behrampur. Village Faisalpur. Village Pallada. Village Islampur.

2.4.2 Criteria for selection of communities

Our basic aim of community profiling was to visit the unprivileged youth who are school drop outs or are sitting back at home even after being a graduate or after pursuing a course from ITI and convey to them the purpose of CAP Foundation and thus bring in them the confidence and encourage them to get associated with CAP and pursue courses of their own choice so that they can be place accordingly after the training is completed .Thus we selected the above 4 areas because these were suitable for community profiling and thus provided us with all the information which we needed for this purpose.

2.4.3 Main Reasons behind choosing these 5 communities:

Most of the youth out here were either school drop-outs sitting back at home or were working as labours after completing 10th standard since they had to support their family. Besides this their average salary was also just around 4500 or less.

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 Though it was a community but still the literacy rate was around 50% so it was a good scope for us working on behalf of CAP to provide more knowledge to these youth through our courses and thus place them. Moreover no Corporate NGO has supported these areas before thus these were the untapped area and we thought that it would be a good opportunity for us working on behalf of CAP to make the youth understand the importance of undergoing a training under CAP, get placed and thus support their family. For Each Community we have focused on the following categories:Information Categories Profile of People Met Number of People Met Mode of Contact Village Khatola/ Behrampur Mainly Youth, community leader 30 Personal Interview through community profiling questionnaire Total population3500. 56 below poverty line. 60% are male and 40% are female.18-20% people are in the age group of 18-30 years. Large no. of people have migrated from other state for seeking jobs in nearby factories. Youth and their parents, community leader 30 Personal Interview through community profiling questionnaire Total population6000. 50-60 below poverty line. 50% are male and 50% are female.20% people are in the age group of 18-30 years. Mainly Youth, community leader 30 Personal Interview through community profiling questionnaire Mainly Youth, community leader 30 Personal Interview through community profiling questionnaire Village Faisalpur Village Pallada Village Islampur

Demographics of the community

Total populationTotal population4000. 50-60 below 5000. 75 below poverty line. poverty line. 65% are male and 35% are female.15% people are in the age group of 18-30 years. 60% are male and 40% are female.20% people are in the age group of 18-30 years.

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Educational patterns

Literacy rate is 50% Mostly people have passed their secondary education, rest are graduates. Generally landlords, and few people are Working as farmers. Nil

Literacy rate is 80%. Mostly Graduates, rest are either high school or secondary pass outs. Working as farmer and labor

Literacy rate is 65%. Mostly people have passed metric & intermediate. Very few are graduates.

60% of the youth have passed metric, 30% have passed intermediate and 10% are graduates.

Livelihood Patterns

Farming, temporary Farming and labors, workers. Transport business.

Existing Organizations and Schemes Youth Aspirations Interested exhibited in type of course Any other details as see fit

Nil

Nil

Nil

Working in nearby MNCs Computer courses, English speaking, Technical, Tailoring. People are apprehensive towards the job they will get after training so proper mobilization is required in this area to win the support of people here.

Nothing specified.

Graduation and equivalent jobs. Technical, Computers, TTI.

Higher education and Working for near by factories. English Speaking courses, Technical Courses, Computer Courses. This village has a large population who has migrated from nearby states. These people work as labors in nearby factories. The natives either are farmers or have their own business.

Computer courses, English speaking, Technical, Tailoring. No special measures have been taken to help the people here so this area requires special attention.

Youth in this area are perusing graduation. Still some portion of youth population seek job oriented trainings.

Table 11: Communities Visited (Gurgaon)

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Figure 5: Demography (Gurgaon)

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Figure 6: Age Group Segmentation (Gurgaon)

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Figure 7: Education Level

Figure 8: Course Preference (Gurgaon)

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2.5 PROFILING OF EDUCATIONAL INSTITUTES

2.5.1 Educational Institutes covered:
We covered around 9 vocational institutes in Gurgaon region. The main purpose of carrying out profiling of educational institutes was to find out their course curriculum and training pattern so that CAP can improvise on their existing curriculum and training. Also we needed to identify if these educational institutes would be interested in collaborating wit CAP Foundation in providing training to the underprivileged.

2.5.2 Criteria for selection of Educational institutes:

The criteria for selecting these institutes were that we were looking for vocational institutes which provide similar training as provided by CAP foundation. Following are the details of the institutes covered in Gurgaon region: 1. Name of the institute: Tint Computer Center Person met: Designation: Address: Miss Rainy Rohilla Administrator and Faculty. Opposite Side Of Roadways, Work Station. Contact no:09350002410 Email: technonet_ho@yahoo.com

Courses taught Software, Hardware, Mobile Repairing, Finance, C++, Java, MCSE, CCNA and Auto CAD. Charges Differs as per the course. Courses in Demand Hardware course. Placements Do not provide placement assistance. Average Salary 10000 and above per month. Courses Offered to Drop-outs- Hardware Courses and mobile repairing.

2. Name of the institute: The English Gurukul Person met: Designation: Address: Mr. Jagat Gothwal Faculty/ Center Head Near Gurgaon Bus Stand 29 | P a g e

Contact No: 9999021030 Email: Jagat.pixie@gmail.com

Courses taught Languages like English, Spanish, French, Japanese as well as computer education. Charges 3000 for 3 months. Courses in Demand English language and Computer courses. Placements Yes, in call centers and retail stores. Average Salary 6500-10000 per month. Courses Offered to Drop-outs- English language. 3. Name of the institute: Sharp Photo & Film Academy Person met: Designation: Address: Mr. S C Pawar l Director Shop No 9, Gaushala Market Opp Bus Stand, Gurgaon Contact No: 0124-4082706 Courses taught Film Making, Photoshop, Photography, Vidiography. Charges 1500-2000 per course. Courses in Demand Photoshop, Photography courses. Placements No. Average Salary 5000-10,000 per month. Courses Offered to Drop-outs- Photography.

4. Name of the institute: The English Spot Person met: Designation: Address: Mr. Alok Center Manager Near Mamta Hospital Shatal Mata Road, Gurgaon Contact No: 9268945457 Email: alok_yeda_v@indiatimes.com

Courses taught English speaking & Computer courses. 30 | P a g e

Charges Depends upon students levels. Courses in Demand Spoken English and computers. Placements Yes, Companies like HP & BPOs too. Average Salary 6000 7000 Per month Courses Offered to Drop-outs- English Speaking.

5. Name of the institute: CIAT computer center Person met: Designation: Address: Mr. Mahinder Singh Center Head H.No. 367/14, Lane No. 7 Arjun nagar, Gurgaon Contact No: 01245168685 Courses taught C++, Java, DOTNet, MS office & Photoshop. Charges Depends upon the course. Courses in Demand All the courses. Placements No, Average Salary Courses Offered to Drop-outs- Photoshop & MS Office. 6. Name of the institute: Hi-Tech institute of advance technology Person met: Designation: Address: Mr. Alok Saxena Councellor Opp. Main Bus stand Gurgaon Contact No: 09899191914 Courses taught Mobile repairing & Laptop repairing courses. Charges 2500 for full courses. Courses in Demand Both. Placements Yes, Place in mobile repairing shops Average Salary 5000 10,000 Per month. Courses Offered to Drop-outs- Both. 7. Name of the institute: City computer center 31 | P a g e

Person met: Designation: Address:

Mr. Narendra Patel Center Head Lane No. 45 Near Gurgaon Bus Stand Gurgaon Contact No: 01245234781

Courses taught Java, C++, M S Office. Charges 2500 Onwards. Courses in Demand MS Office. Placements No. Average Salary 5000 10,000 Per month. Courses Offered to Drop-outs- MS Office.

8. Name of the institute: The English Guru Person met: Designation: Address: Mr. Summit Sachedeva Center Head Plot No-325/23 Near Gurgaon Bus Stand Gurgaon Contact No: 01245243470 Courses taught English, Spanish and Japanese. Charges Depends on the course. Courses in Demand English. Placements No. Average Salary 5000 6000 Per month. Courses Offered to Drop-outs- English language. 9. Name of the institute: Techno Spot Person met: Designation: Mr. Viral Goel Counselor 32 | P a g e

Address:

Lane no-21 M.I. Road Gurgaon Contact No: 9981230912

Courses taught Mobile Repairing, C++, Java and Hardware. Charges Depends on the course. Courses in Demand Mobile Repairing. Placements No. Average Salary 10000 Per month. Courses Offered to Drop-outs- Mobile Repair.
Table 12: Educational Institutes (Gurgaon)

2.6. DETAILS OF FARIDABAD

There are now about 15,000 small, medium and large industries in this complex providing direct and indirect employment to nearly half a million people and ranks 9th largest industrial estate in Asia. The combined turnover is estimated to be about Rs. 1500 billion. Many international/ multinational companies like Whirlpool, Goodyear, Larsen & Toubro, Asia Brown Boveri, GKN Invel, Woodward Governer, Castrol besides Escorts, Eicher, Cutler Hammer, Hyderabad Asbestos, Nuchem are operating in this belt. A variety of Engineering products from Forgings to Tractors, Clutch Assembly to leaf springs are being manufactured by the industries in this belt. 2.6.1 Demographics Faridabad had a population of 1,054,981. Males constitute 55% of the population and females 45%. Faridabad has an average literacy rate of 69%, higher than the national average of 59.5%: male literacy is 75%, and female literacy is 60%. In Faridabad, 15% of the population is under 6 years of age. The western part of the city is called New Industrial Town (abbreviated as NIT). The rapid growth of the city also brought immigrants to the city from other parts of the country.It is said 33 | P a g e

that city was initially planned only for 300,000 people but the total population of the city is well over 2 million today. 2.6.2 Economy Faridabad is a massive economic engine for Haryana. Faridabad and Gurgaon generate over 50% of the income tax to the Haryana government. Almost all of agricultural land has been taken over by the residential housing. Faridabad is the industrial heart of Haryana. It is home to hundreds of large scale companies like Encon Thermal Projects (www.encon.co.in), JK Tyre & Ind Ltd., Orient fans (C.K.Birla Group), JCB India Limited, GKN Driveline India Limited, Agri Machinery Group (Escorts Limited), Yamaha Motor India Pvt. Ltd., Whirlpool, ABB Ltd., Marathon Electric India P Ltd. , Goodyear Tyres, JBM, Knorr Bremse India Pvt. Ltd., Tata Ryerson Ltd , Hindustan Syringes (dispovan), Thomson Press, Havells, L&T, Lakhani,PWK Engineers Pvt Ltd, Tide Water Oil Co.(India) Limited, There are thousands of medium and small scale units as well.

2.7 MARKET SCAN AT FARIDABAD

There are many small scale and large scale industries in Faridabad. After Independence, government targeted to develop the industrial regions in various cities, in which Faridabad was selected as one of the major hub. But due to the improper framing of policies and lack of infrastructure, Faridabad could not be developed as desired. While conversing with various corporates we got to know that Faridabad is one of the major industrial hub of the North region. Industries like automobile, manufacturing, textile, auto and electrical components, dental and kitchen equipments etc. are working in industrial sector 23, 24, 25 and Huda industrial area of Faridabad. While doing our survey we found out that various companies are in the expansion mode, so there will be a huge requirement of manpower in the entry level segment in the coming five years. Many infrastructure development activities are taking place in both Faridabad with the help of public-private partnership. The details of the companies that we found in Faridabad are: Name of Company the Recruitment Channel Skills Required Salary Range Contact Person Designation Contact No.

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GKN Driveline

Employee References, Placement agencies, Campus Interviews

Mechanical, Electrical, Automobile, Management

Above 5000

Abhishek Upadhyay

Assistant Manager

0129-2230582

Faridabad Steel Employee Mongers (P) Ltd References, Placement agencies SPL Ltd. Industries Employee References Placement agencies Employee references

Mechanical

Above 5000

Sanjeev Jha

Accounts Manager

0129-4252400

Mechanical, Electrical Automobile

40005000 40005000 40005000 30004000 40005000 40005000

Ajay Kumar Hemant Aggarwal Bhuwan Budhani N.K. Parasher Perminder Kumar Papneja Vinita Dhiman

Manager (P&A) Commercial Manager Dy. General Manager Proprieter HR- Head

0129-4021902 +919818560354

Sadhu Overseas

Belmaks Pvt. Ltd. Glow Works

Mechanical Mechanical Mechanical

+919818679703 +919811058269 0129-4187777

Engg Employee references

Hind Hydraulics Employee & Engineers references

Shivalik Power TV/Newspap Electrical, Control Pvt. Ltd. er Ads, Management Placement agencies Sat Kabir Kitchen Placement Equipments agencies Lakhani Apparel Employee Pvt. Ltd. References Mechanical

Dy. Manager Projects HR Administrat or HR Officer

+919718388309

20003000 40005000

Minakshi Wadwa Satish Rawat

+919015841468

Mechanical, Management

0129-4195800

Table 13: Companies Visited (Faridabad)

Challenges being faced in recruitmentTable 14 Company Name Moderately Difficult Difficult Easy

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GKN Driveline Faridabad Steel Mongers (P) LTd. SPL Industries Ltd. Sadhu Overseas Belmaks Private Limited Glow Engg. Works Hind Hydraulics & Engineers Shivalik Power Control Pvt. Ltd. Sat Kabir Kitchen Equipments Lakhani Apparel Pvt. Ltd.
Table 14: Challenges in Recruitment (Faridabad)

2.8 COMMUNITY PROFILING

2.8.1 Communities Covered
In Faridabad we have covered 4 different communities and have interacted with the community leader to take an overview about the educational background of the people living there, their mode of livelihood, the ratio of literates to illiterates and their average salary. After getting the relevant information regarding the above we also explained him about CAP, its purpose and the various courses offered so that the community leader can have a fair idea about EK Mouka and can explain it to the other individuals in the community and thus motivate the unemployed ones to join the courses of their interest and thus get placed accordingly.We did our community profiling and covered the following areas in Faridabad: Village Nariyala. Village Hirapur. Village Seagaon. Village Panhera.

For Each Community we have focused on the following categories (FARIDABAD)

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Information Categories Profile of People Met

Village Nariyala

Village Hirapur

Village C-Gaon

Village Panther

The youth as well as the middle aged people of the community and the serpent. 30 Personal Interview through community profiling questionnaire Total population5000. 30 below poverty line. 50 are male and 50% are female. Approx 1500 people are in the age group of 1830 years. People of around 8 different cast stay in this village.

Serpent as well as the youth of the community.

Mainly Youth, community leader

Serpent, the youth and their parents.

Number of People Met Mode of Contact

30 Personal Interview through community profiling questionnaire Total population5000. 160 are below poverty line. 50% are male and 50% are female. Approx16% are in the age group of 1830 years. 70% between the age of 18-30 are employed.

30 Personal Interview through community profiling questionnaire

30 Personal Interview through community profiling questionnaire

Demographics of the community

Total populationTotal population4000. 50-60 below 7000-8000. 47 are poverty line. below poverty line. 65% are male and 35% are female.15% people are in the age group of 18-30 years. 50% are male and 50% are female. Approx 1000 are in the age group of 1830 years. 20% between the age of 18-30 are employed.

Educational patterns

Literacy rate is 80% Mostly people have passed their secondary education, rest are graduates. Generally unemployed, some are working as semi skilled laborers. Nil

Literacy rate is 60%. Mostly people are done with their high school and intermediate, hardly few are graduates. Generally into farming and some are temporary employees. Nil

Literacy rate is 65%. Mostly people have passed metric & intermediate. Very few are graduates. Temporary as well as permanent workers. Nil

60% of the youth have passed metric, 30% have passed intermediate and 10% are graduates. Farming and labors, Transport business.

Livelihood Patterns

Existing Organizations

Nil

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and Schemes Youth Aspirations Interested exhibited in type of course Any other details as see fit Getting employment wit a pay scale of round 7000-8000. Computer courses, English speaking, Technical, Tailoring and Medical courses. People are not able to get jobs in the near by factories though there is a lot of potential within the village. A lot of people are wiling to peruse vocational courses. Want to per sue their graduation and get equivalent work Computer courses, Technical Course and teaching courses. No special measures have been taken to help the people here so this area requires special attention. Graduation and equivalent jobs. Technical, Computers, TTI. Higher education and Working for near by factories. English Speaking courses, Technical Courses, Computer Courses. The population of this village is huge but they still require higher education so that the youth is fit to seek employment.

Youth in this area are generally high school passed but still require special job oriented training to get employment.

Table 15: Communities Visited (Faridabad)

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Figure 9: Demography (Faridabad)

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Figure 10: Agewise segmentation (Faridabad)

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Figure 11: Educational Level (Faridabad)

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Figure 12: Course Preference (Faridabad)

2.9 PROFILING OF EDUCATIONAL INSTITUTES

We covered around 10 vocational institutes in Faridabad region. The main purpose of carrying out profiling of educational institutes was to find out their course curriculum and training pattern so that CAP can improvise on their existing curriculum and training. Also we needed to identify it these educational would be interested in collaborating wit CAP Foundation in providing training to the underprivileged.

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2.9.1 Criteria for selection of Educational institutes:

The criteria for selecting these institutes were that we were looking for vocational institutes which provide similar training as provided by CAP foundation. Following are the details of the institutes covered in Faridabad region.

1. Name of the institute: Accord Technologies Person met: Designation: Address: Mrs. Smriti Suri Director. Shop No 8, Basement Near HDFC Bank, B.K Chowk, NIT Faridabad Contact no: 129-4142405 Email: training.accord@gmail.com

Courses taught Plcs, Scada & Prices, Panel Designing and HMI. Charges Differs as per the course. Courses in Demand All courses. Placements Yes we provide placement assistance. Average Salary Not specified. Courses Courses Offered to Drop-outs- Yes any course. 2. Name of the institute: British School of Languages

Person met: Designation: Address:

Deepak Councellor C 22C, 2nd floor, Nehru Grand, Faridabad. Contact No: 129-2411433

Email:

-------------------------------------

Courses taught Spoken English. Charges Depends on the course. Courses in Demand English language. Placements Yes. Average Salary 5000-10000 per month. Courses Offered to Drop-outs- English language. 43 | P a g e

3. Name of the institute: Haryana State Council For Child Welfare Person met: Designation: Address: Mr. Saurabh Kumar Business Development Manager Bal Bhavan, Near Bus Stand N.I.T Faridabad Contact No: 9873040109 Courses taught Computer Fundamentals, JAVA, Tally, etc. Charges 1000 per Month. Courses in Demand .Computer fundamental & Tally Placements Yes, In near by companies and workshops. Average Salary 5000-15,000 per month. Courses Offered to Drop-outs- Computer Fundamentals. 4. Name of the institute: Institute of Hardware Technology Person met: Designation: Address: Miss. Ritu Center Head 1G/46, B.P, 1st Floor Opp. Bus Stand NIT Faridabad Contact No: 0129-4054488 Email: virmaniritu@gmail.com Courses taught Computer hardware, Networking & software. Charges 6000 to 20,000 per course. Courses in Demand Networking. Placements Yes, All type of MNCs. Average Salary 5000 10000 Per month Courses Offered to Drop-outs- No.. 5. Name of the institute: F-Tech computer Education Person met: Designation: Miss. Shilpi Singh Center Head 44 | P a g e

Address:

42/4, Govind Bhavan, II Floor, NIT Faridabad Contact No: 01293205854

Courses taught PDcap, PDmap, PDfun. Charges Depends upon the course. Courses in Demand All the courses. Placements Yes Average Salary 6000-9000 per month Courses Offered to Drop-outs- No.

6. Name of the institute: Brilliant Institute of languages Person met: Designation: Address: Mr. Sathish kumar Councellor Old Sabji Mandi, PO road Block D, Dabua Colony, NIT Faridabad Contact No: 09213851798 Courses taught Spoken English & PD. Charges Depends upon the course. Courses in Demand Both. Placements No. Average Salary Not Specified. Courses Offered to Drop-outs- Both.

7. Name of the institute: BIMT & LBSTI Person met: Designation: Address: Miss. Jasleen Kaur Counselor 3-B/4, B.T., Day College Road NH-3, NIT Faridabad Contact No: 9212667596

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Courses taught Women Poly. Courses & Diploma Courses. Charges Depends upon the courses. Courses in Demand All the courses. Placements .No Average Salary Not Specified. Courses Offered to Drop-outs- Almost all courses.

8. Name of the institute: CIA Person met: Designation: Address: Mr. Vishal Relationship Manager 3A/146, NIT Faridabad Contact No: 01294054671 Courses taught English, Spanish and Japanese. Charges Depends on the course. Courses in Demand English. Placements No. Average Salary 5000 6000 Per month. Courses Offered to Drop-outs- English language. 9. Name of the institute: Tushar Mobile Repairing Person met: Designation: Address: Mr. Jitendra Srivastav Manager Shop No-18 2B/30, B.P 1,2 Chowk, NIT Faridabad Contact No: 9990444790 Courses taught Mobile Repairing and Hardware. Charges 10000. Courses in Demand Mobile Repairing. Placements Yes. Average Salary 5000-7000 Per month. Courses Offered to Drop-outs- Mobile Repair. 10. Name of the institute: SAM institute of English Language & PD 46 | P a g e

Person met: Designation: Address:

Mr. Neeraj Kumar Director 3C-77, On DAV Management college road NIT Faridabad Contact No: 01294059410

Courses taught Spoken English. Charges Not Specified. Courses in Demand Spoken English & PD. Placements Yes, Nearby Call Centers Average Salary Not Specified Courses Offered to Drop-outs- Spoken English.
Table 16: Educational Institute Visited (Faridabad)

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3. FINDINGS
3.1 RELATED CONCEPTS
3.1.1. Marketing Concepts Used in this Project
We have analysed our project Labour Market Potential Study from the point of view of 4 Ps in Marketing. Product We have focused here on the levels of Product Core Benefit which CAP Foundation provides here is providing training in various fields along with some additional courses for personal grooming in order to facilitate employment generation for the youth in various industries. Basic Product-The general product which is expected by a customer. Here CAP Foundation offers classroom training to drop-outs as the basic product. Expected Product-Expected product means that the customer expects something more than the basic product which would just fulfil his expectations. CAP Foundation offers on site training in various fields like journalism, automobile repair, electronic/ electrical services etc at their employability training centre. There are specific modules of all these courses for the graduates. Augmented Product-The augmented product should be such that the customers are delighted. This product should go beyond fulfilling the expectations of the customers.CAP Foundation along with its training modules offer additional courses for personal grooming which includes soft skills and Spoken English. Besides this they also provide computer skills to the students. Potential Product-This level refers to any product that can be developed in the near future and may be a success. In case of CAP Foundation, through our survey we have checked the feasibility of off-site training which can be given within the premises of the industries and institutes where a curriculum will be developed by CAP Foundation in consultation with various educational institutes and industries.

MARKETING

AND

MARKET

RESEARCH

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Figure 13: Product Segments

Price-We have applied four methods of pricing Value Pricing-This pricing can be applied from the point of view of CAP Foundation. We visited the Employability Training centre in Faridabad and we found out that they charge Rs.600 on an average for various courses and try to provide a good value to the students. They provide these courses for short term i.e for a duration of 3 months with an assured placement in various industries as compared to other NGOs and it is. Perceived Value Pricing-This concept has been applied from our side while conducting our survey. While interacting with the people we explained them about the course modules and tried to find out that what is their perception about these training modules and how much can they pay for these courses. Product Bundling-CAP focuses on the concept of product Bundling pricing i.e along with basic theoretical and practical training they also provide courses in soft skill along with basic computer skills. Geographical Pricing-Here Pricing Varies from one place to the other depending on the standard of living of the people residing there. In certain communities if standard of living is a little better off and they want to access the training modules provided by CAP 49 | P a g e

we can charge them a little more by providing them with better teachers and better facilities in training. On the other hand in a community where the livelihood pattern of the people are not that good, there is no point charging them on the higher side because they will not be able to pay for it. Though CAP gets funded by eminent organizations like Moserbaer and ILO but in order to provide the training with good facilities they need the course fee to a certain extent, that is why CAP tries to provide these facilities at an affordable price to the youth of various communities by conducting a thorough survey about their livelihood patterns and standard of living. Place By place we mean where does CAP provide the training. We have 2 channels here: On site Training-Here training is provided at the employability training centre in the respective areas. Off-Site Training-Here Training is provided at the respective educational institutes and industries and the curriculum is decided both by Cap Foundation and the industries as well as the institutes. The feasibility of this training module is still in the nascent stage and we have tried to find out its future scope in our survey. Promotion- Here in this project we have used Personal Selling. We have interacted with various individuals in communities & industries. After this face to face interaction we have got pertinent information from their feedback and at the same time learnt about the competitors especially ITI who are providing the same kinds of courses. These information will be helpful for CAP Foundation to devise new ways to accomplish their objective of employment generation for youth.

3.1.2. Marketing Research Concepts used in this Project

We used the survey method for data collection for which we were provided with the questionnaire by the company and the survey was conducted in various areas. The sample size that we took depended upon the concentration and the variety of major industries in the area and the target communities although some factors like time and resources also played a role. We focused mainly upon personal interviews as our project also entailed building groundwork and a reputation of the company that we were working for. We did a door to door interview for the communities and executive interview for the industries and educational institutes.

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We conducted depth interviews with industry and institute representatives and community leaders where the format was semi-structured in this we freely interacted with them while first explaining to them about cap and its objectives further on we used the laddering to technique to discuss about the various job profile and the qualifications and desirable traits that the industry required. Most of the time we filled the questionnaire while verbally asking the responses other times the respondent filled the questionnaires while answering any other queries that we had.

3.2 FINDINGS FOR COMMUNITIES SURVEYED:

3.2.1 FINDINGS FROM SPSS FOR REGRESSION/CLUSTER ON GURGAON
In our study, we have tried to find on what factors CAP foundation should decide which course should be offered to the target audience. From the regression analysis run on the data collected from Gurgaon region, we have found the dependency of the variable Course interested on other variables considered in the questionnaire. Referring to Annexure (VII) SPSS OUTPUT FOR REGRESSION ON GURGAON, table ANOVA(b), We find that the significance level of the analysis is 0.025. Hence this model is fit. Now considering the table coefficient(a) in the same annexure, we see that the significance vales of the variables Age, Gender, Educational qualification & Working status is less than 0.05. This indicates that the dependent variable, Course interested depends upon the above mentioned variables. Significance (MODEL FITNESS) DEPENDENCY (Significance Level) Age Gender Educational Qualification Working Status 0.025 0.049 0.027 0.029 0.027

Table 17: SPSS - Regression (Gurgaon)

Referring to Annexure (VIII) SPSS OUTPUT FOR CLUSTER ON GURGAON, table case processing summary, we see that the valid part of the analysis is 100%. Hence the model is fit. Further in the agglomeration schedule table we see that in steps 117, 118 & 119 there is a sudden jump in the coefficient values(289.8 356.59 495.0). This is a positive result that indicates the formation of 3 clusters in the data. Thus we can say that 3 different clusters are being formed based on the variables selected. 51 | P a g e

3.2.2FINDINGS FROM SPSS FOR REGRESSION/CLUSTER ON FARIDABAD

Referring to Annexure (VI) SPSS OUTPUT FOR REGRESSION ON FARIDABAD, table ANOVA(b), We find that the significance level of the analysis is 0.036. Hence this model is fit. Now considering the table coefficient(a) in the same annexure, we see that the significance vales of the variables village , Type of work & Working status is less than 0.05. This indicates that the dependent variable, Course interested for this region depends upon the above mentioned variables. Significance (MODEL FITNESS) DEPENDENCY (Significance Level) Village Type Of Work Working Status 0.036 0.028 0.014 0.049

Table 18: SPSS - Regression (Faridabad)

Referring Annexure (VIII) SPSS OUTPUT FOR CLUSTER ON FARIDABAD, table case processing summary, we see that the valid part of the analysis is 100%. Hence the model is fit. Further in the agglomeration schedule table we see that in steps 117, 118 & 119 there is a sudden jump in the coefficient values(268.9 356.59 518.1). This is a positive result that indicates the formation of 3 clusters in the data. Thus we can say that 3 different clusters are being formed based on the variables selected.

3.3 FINDINGS FROM THE CORPORATE SURVEY:

For the various companies visited in NCR region, the profiling was done through a questionnaire requesting the details to know their employability potential. Through the profiling conducted the following finding were done in the corporate sector in NCR. 1. There is a huge demand of skilled and unskilled labours in various companies in NCR 2. The demand for skilled labours is comparatively high. 3. The skilled labours are required to be trained in specific courses. 4. There is a high demand of skilled labours in textile sector, retail sector in Faridabad & Gurgaon. 5. There is a surge in the supply of such trained people in NCR. 6. The companies are very interested in recruiting the trained people from CAP foundation directly. 52 | P a g e

We got the Letter of Interest from various corporates in almost all the sectors. All the following corporates would like associate themselves with CAP Foundation.

Sl. No

Name of the Company/Sector Retail/Logistics

Potential Profiles

Salary

Opportunities

1. 2 3 4. 5. 6. 7 8. 9. 10. 11 12 13 14

Sadhu overseas Industrial Sector Glow Engg. Works Satkabir Kitchen Equipments Lakhani Apperals Pvt. Ltd. Solo Manufacturing Pvt. Ltd Automotive Sector Sona Kayo Tearings System Pvt. Ltd Shivalik Power Control

Logistics

4000-5000

10

Mechanical Mechanical, Supervisor First-Aid CNC Technition

3000-4000 4000-5000 4000-5000 Above 5000

6 08 250 5

Mfg Supervisor Engg., Purchase

10 4000-5000 Above 5000 Above 5000 4000-5000 Above 5000 Above 5000

Above 5000 5-7 4 15-20 5 50 5

K.S. Automobiles Pvt. Store keeper Ltd. Superon Hundai Bestodent India Pvt. Ltd GVK Drivelines JPM Tools Limited Technical & sales Manual Mechnical, CNC, Heat treatment Design Staff
Table 19: List Of Letter Of Interest (NCR)

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3.3 FINDINGS FOR EDUCATIONAL INSTITUTES:

After visiting the educational institutes we could find out the different vocational trainings that these institutes were providing as well as their curriculum design. This would intern help CAP Foundation build on their own curriculum and also find out the training modules provided by the local players in the market. Also a lot of these vocational institutes showed their interest in providing logistics to CAP, thus collaborating with our organization to provide training to the unprivileged. Thus, through this CAP has found a new horizon to expand with the support of the local educational institutes which would provide CAP with a better understanding of the local demographics.

4 RECOMMENDATIONS:
After a thorough market scan of NCR, the market structure, communities and the existing educational institutes were studied in NCR. After the physical inspection of the region and regression, cluster analysis of the data collected through the questionnaire the following recommendations are suggested for NCR (Gurgaon & Faridabad).

4.1 RECOMMENDATIONS BASED ON THE SPSS ANALYSIS:

1. Based on the regression analysis run on the data collected in Gurgaon region, CAP foundation should form its curriculum depending upon the Age, Gender, Educational qualification & Working status of the target audience in Gurgaon. 2. Based on the regression analysis run on the data collected in Faridabad region, CAP foundation should form its curriculum depending upon the Type of work and working status of the target audience. 3. In Faridabad region the courses should be designed based on the geographical region i.e. the villages. As per the regression analysis run in SPSS for Faridabad region, the dependent variable, courses interested depends upon the independent variable Village. It holds true as different villages are located in different industrial sectors with different type of industries in it. Hence the courses offered in different village should be industry specific present in that village.

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4. Based on the SPSS Cluster analysis, run on the data for Gurgaon region we see that for the variables selected, 3 different clusters are formed. Hence there exist 3 different market segments in the communities visited which CAP foundation can target. 5. Based on the SPSS Cluster analysis, run on the data for Faridabad region we see that for the variables selected, 3 different clusters are formed. Hence there exist 3 different market segments in the communities visited which CAP foundation can target.

4.2

RECOMMENDATIONS

BASED

ON

GENERAL

OBSERVATIONS MADE IN NCR.

1. Firstly, CAP foundation should include courses for CNC machine operators in Behrampur region. After the corporate survey in Behrampur, we have found a great demand of the people trained in CNC. However no such courses are offered by the CAP training institute in Behrampur. Hence CAP foundation can tap this market by offering the courses in CNC. 2. Similarly, CAP foundation should include courses for Retail sector in Gurgaon. Due to the upcoming of number of shopping malls in Gurgaon region, there is a great demand of people trained in retail sectors. 3. Development of courses in textile is also recommended in Faridabad region. There presently no courses offered by CAP foundation for this sector. However during the corporate survey a great demand of people trained in textile courses is spotted in Faridabad region. 4. The communities in NCR have a literacy rate of around 50%. Hence it becomes a great segment for CAP foundation which can be tapped by offering the basic course module. 5. As there are no NGOs offering such services in these communities, it becomes a niche market for CAP foundation which can be captured. 6. CAP Foundation should try and create awareness about itself and the courses offered because in Udaipur they are entering a new market altogether and people in Udaipur are completely unaware of this NGO. 7. As there is a time lag between the survey conducted and the actual implementation of programs/ courses offered by CAP foundation, there is threat that the analysis/ recommendations suggested may not hold good. Hence an immediate implementation of programs offered by CAP foundation is recommended.

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8. The employability training centre should be established in a location such that it can cater to the youth of more than one community. People from different villages can come and get the training. 9. The ETCs should also focus on self employment because while conducting the community profiling survey we came across many individuals who wanted to open small shops of their own or become entrepreneurs in their own fields of interest.thus by providing the theoretical as well as the practical training, ETC can make them well equipped and can help them to be self employed

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5.ANNEXURE
ANNEXURE I - LABOUR MARKET SCAN QUESTIONNAIRE

Name of the person: _____________________________________________________________________________ _ Designation: _____________________________________________________________________________ _ Name & Address of the organization: _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ ___ Contact No: _____________________________ Email:________________________________ Q1. What are the current entry level jobs in your company which require the following attributes? Skilled: Easy Moderately Difficult Unskilled: Difficult Q2. How do you find recruiting the people for entry level jobs?

Q3. What is the recruitment channel that you prefer currently? TV/Newspaper Ads Campus Interviews __________________________ Q4. What is the average recruiting cost per every new employee of your organization? Employee References Any Other Please Specify Placement Agencies

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Q5. Are you satisfied with the current recruitment policies of your company? Yes No

Q6. Is the cost that you incur for recruiting each employee compensated by the return per head? Yes No

Q7. What are the technical skills that are required for the entry level positions of your organization? Mechanical Mobile Technology Any other (Pls Specify): ____________________________________________________ Q8. What are the soft skills that you look in your prospective employees? Spoken English Others (Pls Specify): ______________________________________________________ Q9. What is the minimum educational qualification required to join your company? Doesnt matter Post Graduate 10th pass Intermediate Graduate Others (Please Mention) Presentation Skills People Skills Electrical ITES Automobile Hotel Management

_____________________________________________________________________________ Q10. If a candidate possesses the necessary skills but lacks in the minimum educational qualification, would your organization be open to recruit him/her? Yes No

Q11. What training do you give to a new employee after joining and what is the average cost per employee? (Please Tick) 0-2000 2000-4000 4000-6000 6000-8000 8000-10000 above10000

Q12. What is the average package of an employee of your organization? (Tick) 58 | P a g e

1000-2000 2000-3000 3000-4000 4000-5000 above 5000

Q13. Are you aware about CAP Foundation? Yes No

Q14. Would you like to be associated with CAP Foundation? Yes No

Q15. Please rank the following attributes in a scale of 1-5 (1-for highest and 5-lowest) which you would prefer to look while selection of candidates. Preference Educational qualification Smartness Experience Communication Skills Analytical and logical skills Appearance Punctuality Intelligence 1 2 3 4 5

Any other inputs? _____________________________________________________________________________ _____________________________________________________________________________ ________________

--------------------------------------------------------Thank you----------------------------------------------------------

ANNEXURE II- LOCAL SARPANCH/COMMUNITY LEADER

1. Name Of the Sarpanch: 2. Village: 59 | P a g e

3. 4. 5. 6.

Address: No. of Localities (tolas) & their Names: Total Population : Agewise breakup: Below 18 18-30 30-60 60+

7. Total No. of families: 8. Total working population vs. non working population: 9. Classification of Working Population: Temporary No. of persons Permanent Agriculture Others

10. Total working population vs. non working population in 18 30 years category: 11. Income Levels of Working Population 18 30: 0-3000 Labour / unskilled Semi skilled Agriculture Others 3000-6000 6000 10000 10000 +

12. Total Populaltion below poverty line: 13. Literacy level of youths in 18 30 years: 14. Caste classification: SC % 60 | P a g e ST BC / OBC GEN

15. Avg. Salary Expectations of 18 30 years age category: Unemployed % Employed

16. Job Expectations of 18 30 years age category: 17. Health & Sanitation: 18. Main Problems in Village: 19. Interested in CAP courses:

ANNEXURE III- QUESTIONNAIRE FOR INDIVIDUALS

1. Name: 2. Age: 3. Address & locality: 4. Contact details: 5. Educational qualification: 1-5th 5th-8th Metric Inter Graduate

6. SC/ST/BC/GEN: 7. Household income per year: 8. Fathers name & occupation: 9. No. of family members:

10. Present working status: Employed or unemployed 11. If working then: Manual____ Agriculture___Semi skilled___ Skilled____ 12. Earnings 61 | P a g e

0-3000

3000-6000

6000 - 10000

10000 +

13.

Willing to work?

14. Job type and salary expectations: 15. Courses interested in: 16. Willing to travel? 17. Willing to re-locate?

ANNEXURE IV-QUESTIONNAIRE FOR INSTITUTES

Name of the person: ________________________________________________________________________ Designation: _____________________________________________________________________________ ___________________________________________________________________ Name & Address of the Institute: _____________________________________________________________________________ ___________________________________________________________________ Contact No: _____________________________Email: ____________________________________________________

Courses being taught in the Institute: 62 | P a g e

_____________________________________________________________________________ ___________________________________________________________________ What do you charge for the course(s)? ________________________________________________________________________ Which course is in demand and why? _____________________________________________________________________________ ___________________________________________________________________ Its a Co-education Institute Where do the students come from? Within the town/ city Near by Village/community/town from different states Womens Institute

Do you give any placement assistance? If yes what sort of companies come to the Campus? _____________________________________________________________________________ ___________________________________________________________________ What is the average salary do these companies offer? ________________________________________________________________________ Is there any course which can be given to the drop outs? _____________________________________________________________________________ ___________________________________________________________________ Can you help us in framing our curriculum? Yes No

Different inputs with regards to subjects/professional courses:

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_____________________________________________________________________________ ___________________________________________________________________ What is the scope in future? (With regards to the training on a particular course) _____________________________________________________________________________ ___________________________________________________________________ Recommendations If any: _____________________________________________________________________________ ___________________________________________________________________ -------------------------------------------------------THANK YOU-------------------------------------------------------

ANNEXURE V: LETTER OF INTEREST

LETTER OF INTEREST (on the company letter head)

(Name of the Company) are in the business of ----------------------------. We understand that CAP Foundation would be providing Employability Skills to the deserving youth. We need an estimated manpower of ------------------at the entry level in ---------------------- areas for the next 2 years We are pleased to state that we are open to hire students from CAP Foundation on the merit basis.

Signature and company seal ------------------------------Date:

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ANNEXURE VI: SPSS OUTPUT FOR REGRESSION ON FARIDABAD

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ANNEXURE VII: SPSS OUTPUT FOR REGRESSION ON GURGAON

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ANNEXURE VIII: SPSS OUTPUT FOR CLUSTER ANALYSIS ON GURGAON

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ANNEXURE IX: SPSS OUTPUT FOR CLUSTER ANALYSIS ON FARIDABAD

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6.REFERENCES
I. References from Books:
1. WILLIAM G. ZIKUMUND,2003 Business Research Methods. New Delhi; Cengage learning India Pvt. Ltd 2. PHILIP KOTLER. 2003 Marketing Management. New Delhi; Tata McGraw-Hill Publication Co Ltd. 3. NARESH K. MALHOTRA. 2007 Marketing Research & Applied Orientation New Delhi; Prentice-Hall of India Pvt. Ltd.

II. References from Electronic Recourses:

1. http://web.archive.org/web/20040616075334/http://www.censusindia.net/results/town.p hp?stad=A&state5 [Accessed on 7th Feb, 2009] 2. http://www.india-news.in/india-business/chennai-booming[Accessed on 7th Feb, 2009] 3. http://tngov.in[Accessed on 7th Feb, 2009] 4. http://capfoundation.in/ (Accessed on February 24, 2009) 5. Ek Mouka Program. available from: http://capfoundation.in/pro_emp_skill_training.html (Accessed on February 24, 2009) 6. Information on hospitality industry in NCR available from:

http://www.thaindian.com/newsportal/world-news/ncr-hospitality-trade-in-thedoldrums, 2008 (Accessed on March 3, 2009) 7. Information on retail industry available from: http://www.ibef.org/industry/retail, 2008 (Accessed on March 3, 2010) 8. Information on Automotive industries available from: 9. http://www.thehindubusinessline.com/2003/03/25/stories/2003032500070800 (Accessed on March 5, 2010) 70 | P a g e

10. Information on textile industries in NCR available from: 11. www.thaindian.com/newsportal/lifestyle/textile-industry-slumps-ncr_100123732 (Accessed on March 5, 2010) 12. Information on IT/ITES sector in NCR available from: http://www.india-news.in/indiabusiness/chennai-booming.php (Accessed on March 9, 2009) 13. Statistical data obtained from District Statistical offices and DRDA.

III. Other references

1. Brochures provided by CAP specifying its mission and course details. 2. Mr. Ravi Tappa- Project Head, CAP (09212222380) 3. Mr. Sachin- Center Head NCR (09999436663)

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