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Context: Advertising uses media languages to convince the audience to think a certain way or buy a certain product. Because of this, the text is makes representations of individuals, groups, events, places, ideologies or beliefs. These representations are reflections of the real world. They are an interpretation.
Task: You are to write an analytical report, of 800-1500 words, comparing how men were represented in media advertising in the 1950s or 1970s with contemporary media advertising. You will also be required to prepare this analysis into a PowerPoint presentation of 15-17 slides. This analytical assignment asks you to consider how representations of individuals, groups, events or places are created, and what socially significant messages and values are constructed and contrasted. Your report should fulfil these requirements:
800-1500 words in length (NOT including references, quotes or picture captions). Analysis of two contemporary media texts (BMW and Old Spice), and two advertisements from the 1940s (Schlitz and Marlboro). Focus is on the key media concepts of Media Languages and Representations.
The purpose of this Analytical report is to assess: Your knowledge and understanding of media products and contexts (AO1). Your understanding of how meanings are created through analysis of media products, using media key concepts and appropriate terminology (AO2) This Analytical report will make up 50% of your Individual Media Portfolio (IMP) and will be worth 60 marks. This task will be worth 15% of your GCSE
1
GCSE Media Studies UNIT B321: Individual Media Portfolio Analysis Brief
Appropriate use of some examples to support points made Personal insights and engagement with objects of study and concepts. Some personal insights and engagement with objects of study and concepts.
Name:
Comments:
Overall Mark:
2
60
GCSE Media Studies UNIT B321: Individual Media Portfolio Analysis Brief
5. Appendices:
Appendix 1 Historical print advertising text Appendix 2 Contemporary advertising text Any research and preparation work.
GCSE Media Studies UNIT B321: Individual Media Portfolio Analysis Brief