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Research Methods
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Course Objective
The course is meant to the MBA students to prepare for the final thesis. Throughout the course the students will be introduced to the main building block of the research, including topic selection, problem definition and the purpose of the research. Moreover, the students will be instructed how to develop a theoretical framework for the research. Research Design will be introduced. The course will eventually end up with the development of the researchs mini-proposal.
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Course Outlines
Introduction to Research & Scientific Investigation
Research Definition, Types, Building Blocks, and Paradigms
The Write-Up of the Final MBA Thesis Write Nada Megahed, 2009 3
Readings
Jones S., Wahba K., van der Heijden B., How to Write Your MBA Thesis, Maastricht School of Management Series in Intercultural and Global Management, Meyer & Meyer Media, 2007. Sekaran, Uma, Research Methods For Business, 4th Edition, John Wiley & Sons Inc, 2003. John W. Creswell, Research Design Qualitative & Quantitative Approaches, McGraw-Hill International Editions, 1994. Robert K. Yin, Case Study Research Design and Method, 2nd Edition, SAGE Publications Thousands Oaks, California, 1994. John Gill and Phil Johnson, Research Methods for Managers, 2nd Edition, Paul Chapman Publishing, a SAGE Publications Company, 1997. Naresh K-Malhotra, Marketing Research, 3rd edition, Prentice Hall 1999. Babbie, Earl (1997), Survey Research Methods, wordsworth Publishing Company.
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Main Textbooks
Other References
Grading Policy
In-Class Exercises 300-Word, Simulation Exercises/Class Participation
10 %
Take-Home Exam (Individual) Mini-Proposal
40%
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Introduction to Research
What is Research?
Journey Start by doubt and from the Unknown ScienceKnowledge Creation ArtPainting, with Frame, Elements and Context Big Question is the Start Top Down vs Bottom Up Biased Do not start with the Solution BUT data Invisible Visible (Hidden Observable) What we see is not what we research Truth in Population Sample Reality Life Value Added and Contribution It never ends but we have to stop .. And when ends, never the Absolute Truth
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What is Research?
PatientPhysician What is the Process Signs Symptoms Problem Preliminary Investigation Thinking Doubt Hypothesis or Fact Need more Data X-Ray CBP Cat San Blood Picture Back to Physician Processing Analysis Medical Decision Treatment Prescription Follow-up Advices Reexamination
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Definition of Research
An organized/systematic, data-based, critical, objective, scientific investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it
Research should provide the needed information that guides managers to make informed decisions to successfully deal with problems
The information provided could be result of a careful analysis of data gathered first-hand and of data that are already available (in the company, industry, etc.)
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hE earc Res
ents lem
Ethics
Ethics
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Ethics
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Logic
Inductive Deductive
Process
Qualitative Quantitative
Outcomes
Applied Basic
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How can we reduce the number of complaints made by customers? How can we improve the delivery times of our products? How can we expand the range of our services?
It relies on hypothesis testing to explain the variance in the variables defined.
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Quantitative Research
To quantify the data and generalize the results from the sample to the population of interest Large number
Objective
Questionnaires Statistical
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Subjective Poor/uncritical literature review Poor/little primary research Haphazard structure Descriptive Case-specific Little/no theoretical framework
Research Process
Identify Research Topic and Broad Problem Area
theory behind
Definition of Research Problem and Research Objective
Steps 1, 2, and 3: Broad Problem Area, Literature Review Problem Definition & Research Objective
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Secondary Data
Internal
External
Ready to Use
Published Materials
Computerized Databases
Syndicated Services
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Issues
Data collection method, response rate, quality & analysis of data, sampling technique & size, questionnaire design, field work. Examine errors in approach, research design, sampling,data collection & analysis, & reporting. Time lag between collection & publication, frequency of updates. Why were the data collected? Definition of key variables, units of measurement, categories used, relationships examined. Expertise, credibility, reputation, of the source. &
Remarks
Data should be reliable, valid, & generalizable to the problem. Assess accuracy by comparing data from different sources. Census data are updated by syndicated firms. The objective determines the relevance of data. Reconfigure the data increase their usefulness. to
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-Organizational structure -Roles of employees at each job level -Communication channels (formal vs. informal) -Control systems -Reward systems -Workflow systems
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unpublished work, from the secondary data sources, in the area of specific interest to the researcher. It is one way of summarizing secondary data. A start point is the Library: books, journals, magazines, conference proceedings, doctoral and masters dissertations, government publications and reports.
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1. Identifying the relevant sources 2. Extracting the relevant information 3. Writing up the literature review
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What is a Theory?
Theory: is a set of interrelated constructs (variables), definitions and propositions that present a systematic view by specifying relationships among variables with the purpose of explaining natural phenomena.
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What is a Variable?
A variable is anything that can take on differing or varying values.
Production Units: One worker in a manufacturing
department may produce one packet per minute, a second might produce two per minute, and a third might produce five per minute.
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Types of Variables
The Dependent Variable The Independent Variable The Moderating Variable The Intervening Variable
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Independent Variable(s)
Dependent Variable(s)
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Research Studies indicate that successful new product development has an influence on the stock market price of the company. The more successful the new product turns out to be, the higher will be the stock market price of that firm. In other words, the degree of success of the new product developed will explain the variance in the stock market price of the company.
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Moderating Variable
It is the variable that has a strong effect on the independent variable-dependent variable relationship. Thus, the presence of this variable modifies the original relationship between the independent and the dependent variables. Independent Variable(s) Dependent Variable(s)
Moderating Variables
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Organizational Effectiveness
Dependent Variable
Managerial Expertise
Moderating Variable
By theory, the diversity of the workforce (comprising people of different ethnic origins, races and nationalities) contributes more to organizational effectiveness because each group brings its own special expertise and skills to the workplace. However, the effective utilization of different talents, perspectives, and capabilities of the various groups for enhanced organizational effectiveness is contingent on the skill of the managers to act as catalysts.
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Research 1
Research 2
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Intervening Variable
Workforce Diversity
Independent Variable t1
Creative Synergy
Intervening Variable t2
Organizational Effectiveness
Dependent Variable t3
Managerial Expertise
Moderating Variable
It is the one that surfaces between the time independent variable start operating to influence dependent variable and the time its impact is felt on it. The creative synergy results from the diverse workforce interacting and bringing together their multifaceted expertise in problem solving. Creative synergy will not result from the diverse workforce unless the manager is capable of harnessing that synergy by coordinating the different skills. If manager lacks the expertise to perform this role, no matter the workforce have different skills, synergy will not surface, and organization will not function effectively.
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Simulation Exercise
PROBLEMS AT ROADWAY HOSPITALITY
John Campbell, the CEO of Roadway Hospitality, was wondering how to differentiate among the three different types of facilities offered under the offered Roadway Hospitality flagship so as to attract the right type of clients to each of the facilities. The Roadway Deluxe was meant for business travelers, the Roadway Express was meant for those looking for the least expensive accommodation, and accommodation, the Roadway Royal was meant to provide high quality services for big spenders. Campbell felt that revenues could be quadrupled if only clients understand the distinction among the three types of facilities offered. Keen on developing a viable strategy to eliminate the brand confusion and make confusion clear the distinctions, John Campbell conducted a customer survey of those who survey had used each type of facility and found the following. The consumers were consumers blissfully unaware of the differences among the three types of facilities. Many facilities. complained about how old the buildings were and how poorly the facilities were facilities maintained. The quality of services was also rated as poor.
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Identify the problem Develop a theoretical framework Develop at least four hypotheses
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Job Status
Operationalizing
Achievement Motivation
D1 D2 D3 D4 D5
Driven by work
Unable to relax
Seeks feedback
E
E Asks every body for feedback on how the job has been done
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Research Questions
Major and Minor R.Qs. R.Qs. Major R.Q. Minor R.Qs the Broadest Question in the study. help design Data Collection Instrument. Major R.Q.= 1 and Minor R.Qs = No. of Variables. Begin with words what, how, or to what extent. what how extent Use non-directional wording and avoid wording that suggests a nonavoid relationship between variables, such as affect", "influence", affect", "influence", "impact", "determine. impact", "determine Use open-ended questions without reference to the literature or opentheory, unless otherwise dictated by the research design.
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Hypotheses Development
A hypothesis is a testable statement of logically defined relationship between two or more variables/groups. Hypotheses are developed based on the theoretical framework to test whether the relationships that have been theorized do in fact hold true. By testing the hypotheses (using software like SPSS), and confirming/ or rejecting relationships, it is expected that solutions can be found to correct the problem.
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Hypotheses Formats
Hypotheses can be set either as propositions or in the form of if-then statements. Propositions:
Employees who are more healthy will take sick leave less frequently.
If-then Statements:
If employees are more healthy, then they will take sick leave less frequently.
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Hypotheses Classification
Directional OR Non-Directional
According to Type
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Directional Hypotheses
Directional Hypotheses are those in which the direction of the relationship between 2 variables or 2 groups is indicated. They include terms such as positive, negative, more than, less than. Examples: - The greater the stress experienced in the job, the lower the job satisfaction of employees. - Women are more motivated than men.
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Non-Directional Hypotheses
Non-Directional Hypotheses are those which postulate a relationship or difference (between 2 variables or 2 groups), but offer no indication of the direction of these relationships or differences. They are formulated either because the relationships or differences have never been previously explored, thus no basis for indicating direction, or because there have been conflicting findings in previous studies on the variables. Examples: - There is a relationship between age and job satisfaction. - There is a difference between the work ethic values of American and Asian employees.
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The Alternate Hypothesis for the above example If Directional: HA: Mm<Mw OR HA: Mm>Mw
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Research Paradigms
Paradigm
It refers to the progress of the scientific practice based on people's people's philosophies and assumptions about the world and the nature of knowledge (Schools of Research). Paradigms offer a framework comprising an accepted set of theories, methods and ways of defining data. Two types of Paradigm: Quantitative and Qualitative Quantitative: Qualitative:
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Research Methodology
It refers to the overall approach to research process, from the theoretical support to the collection and analysis of the data
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Cross-sectional Studies/Surveys (Quantitative) CrossTake a snapshot of an ongoing situation Conducted when there is constraint of time and resources To find correlation/association between variables Are not expensive and are conducted simultaneously
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Ethnography (Qualitative)
Ethno (folk) graphy (description) It is used to understand the observed patterns of human activities activities Data collection through observation (member in a team) It takes long time
Research Designs
Cross-Sectional Designs:
A type of research design involving the collection of information from any given sample of population only once. It is the most frequently used type of descriptive design in marketing research. These designs may be either: Single Cross-Sectional, or Multiple Cross-Sectional A type of research design involving a fixed sample of population which is measured repeatedly. The sample remains the same over time (i.e. Same respondents are studied over time). In contrast to the cross-sectional design, which gives a snapshot of the variables of interest at a single point of time, longitudinal study provides a series of pictures that , when viewed together, offer an in-depth view of the situation and the changes that take place over time. The term Panel is often used to describe the sample of respondents who have agreed to provide information at specific intervals over an extended period.
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Longitudinal Designs:
Note: A + indicates a relative advantage over the other design, whereas a - indicates a relative disadvantage.
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Ordinal
Finish
Interval
8.2
Ratio
15.2
14.1
13.4
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Common Examples
Social Security #s, numbering of football players Quality rankings, rankings of teams in a tournament
Marketing Examples
Brand Numbers, store types Preference rankings, market position, social class Attitudes, opinions, index nos. Age, sales, income, costs
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Ordinal
Nos. indicate the relative positions of objects but not the magnitude of differences between them Differences between objects can be compared, zero point is arbitrary
Interval
Ratio
Zero point is fixed, ratios of Length, weight scale values can be compared
Non-Comparative Scales The scaling techniques in which each stimulus object is scaled independently of the other objects in the stimulus set (Interval or Ratio Metric Scaling).
Evaluate Coke on a 1 to 6 preference scale
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Comparative Scales
Non-comparative NonScales
Paired Comparison
Rank Order
Constant Sum
Likert
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Semantic Differential
Stapel
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Rank Order _________ _________ _________ _________ _________ _________ _________ _________ _________ _________
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8 2 3 53 9 7 5 13 Sum 100
2 4 9 17 0 5 3 60 100
4 17 7 9 19 9 20 15 100
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Comparative Scales
Non-comparative NonScales
Paired Comparison
Rank Order
Constant Sum
Likert
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Semantic Differential
Stapel
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Very Bad
Likert Scale
Named after its developer, Rensis Likert. It is a widely used rating scale that requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements about the stimulus objects. Each scale item has 5 response categories, ranging from strongly disagree to strongly agree I get a feeling of accomplishment from the work I am doing
Strongly Disagree 1 Disagree 2 Neutral 3 Agree 4 Strongly Agree 5
Likert scale is easy to construct and administer. Respondents readily understand how to use the scale, making it suitable for mail questionnaire and telephone interviews. The major disadvantage of this scale is that it takes longer to complete than other scales, because respondents have to read each statement.
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A Semantic Differential Scale for Measuring Self- Concepts, Person Concepts, and Product Concepts
1) Rugged :---:-X-:---:---:---:---:---: Delicate 2) Excitable :---:---:---:---:-X-:---:---: Calm 3) Uncomfortable :---:---:---:---:---:---:---: Comfortable 4) Dominating :---:---:---:---:---:---:---: Submissive 5) Thrifty :---:---:---:---:---:---:---: Indulgent 6) Pleasant :---:---:---:---:---:---:---: Unpleasant 7) Contemporary :---:---:---:---:---:---:---: Obsolete 8) Organized :---:---:---:---:---:---:---: Unorganized 9) Rational :---:---:---:---:---:---:---: Emotional 10) Youthful :---:---:---:---:---:---:---: Mature 11) Formal :---:---:---:---:---:---:---: Informal 12) Complex :---:---:---:---:---:---:---: Simple 13) Colorless :---:---:---:---:---:---:---: Colorful 14) Modest :---:---:---:---:---:---:---: Vain
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Stapel Scale
Named after its developer, Jan Stapel. It is a unipolar rating scale with 10 categories numbered from -5 to +5, without a neutral point (Zero). This scale is usually presented vertically. Respondents are asked to indicate how accurately or inaccurately each term describes the object by selecting an appropriate numerical response category. The more accurately, the larger the plus number you should choose, and the less accurately, the larger the minus number the respondent should choose. This scale produces results similar to the semantic differential. Moreover, Stapel scales do not require a pretest of the adjectives or the phrases to ensure true bipolarity. However, some researchers believe that this scale is confusing and difficult to apply. Of the 3 itemized rating scales, this is the least used.
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+5 +4 +3 +2 +1 High Quality -1 -2 -3 -4 -5
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3) Odd/ even no. of categories If a neutral or indifferent scale response is possible from at least some of the respondents, an odd number of categories should be used 4) Forced vs. non-forced In situations where the respondents are expected to have no opinion, the accuracy of the data may be improved by a non-forced scale An argument can be made for labeling all or some scale categories. The category descriptions should be located close to the response categories A number of options should be tried and the best selected
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Extremely good Very good Good Bad Very bad Extremely bad
Extremely good Very good Good Somewhat good Bad Very bad
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A variety of scale configurations may be employed to measure the gentleness of Cheer detergent. Some examples include. Cheer detergent is: 1) Very harsh ------------- --- Very gentle
2) Very harsh
Very gentle
3) . Very harsh . Neither harsh nor gentle . Very gentle 4) ____ ____ ____ ____ ____ Very Somewhat Neither harsh Somewhat harsh Harsh harsh nor gentle gentle 5) Very Neither harsh harsh nor gentle
-3 -2 -1 0 +1
____ Gentle
+2
+3
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Form:
100 75 50 25 0
Smiling Face Scale Instructions: Please point to the face that shows how much you like the
Barbie Doll. If you do not like the Barbie Doll at all, you would point to Face 1. If you liked it very much, you would point to Face 5.
Form:
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Examples
Advantages
Disadvantages
Reaction to TV commercials
Easy to construct
Itemized Rating Scales Likert Scale Degrees of agreement Measurement of on a 1 (strongly attitudes disagree) to 5 (strongly agree) scale Seven-point scale with Brand, product, bipolar labels and company images Measurement of attitudes and images Easy to construct, administer, and understand Versatile
Controversy as to whether the data are interval Confusing and difficult to apply
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Unipolar ten-point scale, -5 to +5, without a neutral Nada Megahed, 2009 point (zero)
Accurate?
Valid?
Generilizable?
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Probability Sampling
Non-Probability Sampling
The implications of Homogeneity & Heterogeneity Probability sampling provides an efficient method for selecting a sample that should adequately reflect the variation that exists in the population as a whole. A basic principle of Sampling is the following: A sample will be representative of the population from which it is selected if all members of the population have an equal chance of being selected in the sample. Probability Samples will never be perfectly representative of the population , but are typically more representative than other types of samples. Probability Theory permits you to estimate the accuracy or representativeness of your sample.
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Probability Sampling: A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample.
Non-Probability Sampling: Sampling technique that do not use chance selection procedures. Rather, they Rely on the personal judgment of the researcher.
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Judgmental Sampling
Quota Sampling
Systematic Sampling
Stratified Sampling
Cluster Sampling
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Probability Sampling
1. Simple Random Sampling (for small & Large Sample): For small population, numbers might be chosen at random, where every member of the population is given a number. For large populations, numbers are taken from Tables of Random Numbers. Numbers Bias will occur if sample is chosen by a person, as it will lead to favoritism, or chosen haphazardly. Example: Population: 7,500 Sample Size: 300 Number the names from 1 to 7,500, and then use the Random Numbers Table to select a Numbers random sample of 300. The division of 300 into 7,500 is called the Sampling Fraction. In this case the it is 25. That means, a random selection of one name in every 25. However, the selection must be truly Random. If your Sampling Frame is in electronic version, SRS can be selected automatically through the selected use of a Sampling Computer Program. Program.
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Work systematically from level to level with the table of random numbers. First we choose, say, 4 out of the 13 state at random. (4 States) From each of those four we choose, say, 6 regions at random. (24 Regions) From each of those 24 regions we choose, say, 8 sections at random. (192 Section) random. Finally, from each of those 192 sections, we choose 10 people at random for our sample. at Result: < 2,000 names/addresses, accurately representative & clustered geographically. clustered
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Example:
Non-Probability Sampling
Despite the superiority of probability sampling methods, non-probability methods are nonsometimes used instead, for those situations in which the probability methods are expensive, probability and/or when precise representativeness is not necessary.
Judgmental Sampling (for Pilot Work) To select your sample on the basis of your own knowledge of the population, and the nature of your research aims. Researcher chooses the elements to be included in the sample, as sample, he or she believes that they are representative of the population of population interest. During the initial design of your questionnaire, you might want to want select the widest variety of respondents to test the broad applicability applicability of your questions. Findings would NEVER represent any meaningful population, but might effectively uncover any particular defects in your research research instrument. Common examples include: test markets selected to determine the potential of a new product.
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Surveys/Questionnaires Delphi
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Focus groups are so popular that many practitioners consider this technique synonymous with qualitative research
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Physical setting
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2. Personal Interviews
No other skill is as important to the research worker as the ability to conduct good interviews. Interview, unlike most other techniques, requires interpersonal skills of a high order: Takes from 30 minutes to more than one hour, Putting the respondent at ease, Noting down responses without upsetting the conversational flow, Giving support without introducing bias. They are essentially of two kinds: Unstructured (Exploratory or Depth) Interviews Structured (Standardized) Interviews
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Depth/Unstructured Interviews
Unstructured interviews are so labeled because the interviewer does not enter the interview setting with a planned sequence of questions to be asked to the respondent. The objective of this type of interviews is to uncover underlying motivations, beliefs, attitudes, and feelings on a topic. Thus, depth interviews help in the formulation of the research problem, collect percepts and ideas and to improve the conceptualization of research questions and articulation of hypotheses, based on the Hidden Agenda of the researcher. No fixed questions. The Hidden Agenda is only hidden in the sense that it should not be too obvious to the respondent. The interview should move naturally from topic to topic, and the interviewer may start with any of the topics on the Agenda and proceed in any order. In depth (unstructured) interviews, every effort is made to get respondents to express their own ideas spontaneously in their own words.
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Structured Interviews
Structured interviews are those conducted when it is known what information is needed. The interviewer has a list of predetermined questions to be posed to the respondents. The questions are likely to focus on factors that had surfaces during the unstructured interviews. The same questions are asked to everybody. Sometimes, however, the experienced researcher, based on the situation might take a lead from an answer and ask other relevant questions not on the interview protocol. At this point of research process, the interviewer does not have the luxury of initiating new topics, adding new questions, or even following up interesting ideas. You should be bound by the requirement of Stimulus Equivalence. Interviewer should be able to distinguish three types of questions: Factual Questions, where he/she is expected to read out the question as printed, but has some latitude to offer explanations or correct misunderstanding. Attitude & Opinion Questions, in which interviewers are forbidden to explain or reword in any way.
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Redefine Problem
Unstructured Interviews (Ideas Collection)
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(3) Surveys
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3. Surveys/Questionnaires
A questionnaire is a formalized written set of questions for obtaining information from respondents. Questionnaires are a efficient data collection mechanism when the researcher knows exactly what is required and how to measure variables of interest. In the present context, the term Questionnaire can be fairly used to cover postal questionnaires, self-administered questionnaires and structured interview script. Advantages of the Survey Method: 1. Questionnaire is simple to administer. 2. Use of fixed-response questions reduces the variability in the responses which may be caused by interviewers. 3. Coding, editing and analysis of data are relatively simple Disadvantages of the Survey Method: 1. Respondents may be unable or unwilling to respond if the information requested is sensitive or personal. 2. Wording of questions is not easy.
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Survey Methods
Self-Administered Self-
Electronic
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2. Selection of experts to participate 3. Development of the first round questionnaire 4. Transmission of the first questionnaire to the panelists 5. Analysis of the first round responses and feedback 6. Preparation and transmission of the second round
questionnaire
YOU
The team will be responsible for developing the entire exercise, choice of experts, development of questionnaires, analyzing the questionnaires and for feedback, as well as for monitoring the process and for preparing report. The Delphi technique requires a coordinator to organize requests for information, information received, and to be responsible for communication with the participants. The Delphi technique also requires an efficient communication channel to link the coordinator with each of the participants.
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Questionnaire Design
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al er es en pl G nci i Pr
Formatting of Questionnaire
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Building A Questionnaire
Questions Types: Open & Closed-ended Questions
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Types of Questions
There are 2 types for classifying questions: On the basis of FORMAT: 1. Open-Ended Questions 2. Closed-Ended Questions On the basis of Targeted Response: 1. Factual Questions 2. Non-Factual Questions
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2. Order (Ranking) Questions, Cont. Brand 1. Crest 2. Colgate 3. Aim 4. Gleem 5. Macleans 6. Ultra Brite 7. Close Up 8. Pepsodent 9. Plus White 10. Stripe
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Rank Order _________ _________ _________ _________ _________ _________ _________ _________ _________ _________
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Likert scale is easy to construct and administer. Respondents readily understand how to use the scale, making it suitable for mail questionnaire and telephone interviews. The major disadvantage of this scale is that it takes longer to complete than other scales, because respondents have to read each statement.
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5. A Semantic Differential Scale for Measuring SelfConcepts, Person Concepts, and Product Concepts
1) Rugged :---:-X-:---:---:---:---:---: Delicate 2) Excitable :---:---:---:---:-X-:---:---: Calm 3) Uncomfortable :---:---:---:---:---:---:---: Comfortable 4) Dominating :---:---:---:---:---:---:---: Submissive 5) Thrifty :---:---:---:---:---:---:---: Indulgent 6) Pleasant :---:---:---:---:---:---:---: Unpleasant 7) Contemporary :---:---:---:---:---:---:---: Obsolete 8) Organized :---:---:---:---:---:---:---: Unorganized 9) Rational :---:---:---:---:---:---:---: Emotional 10) Youthful :---:---:---:---:---:---:---: Mature 11) Formal :---:---:---:---:---:---:---: Informal 12) Complex :---:---:---:---:---:---:---: Simple
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Closed-ended Questions
Advantages: Require little time. No extended writing. Low costs. Easy to process. Make comparisons easily. Less interviewer training. Disadvantages: Loss of spontaneous responses. Bias in answer categories. Sometimes vague. May irritate respondents.
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Thus, it is often unwise to rely on single questions when dealing with Non-Factual questions.
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Wording of Questions
Whats wrong with the following question? What
Do you approve or disapprove of people that go to football matches matches
1. 2.
Well, quite a lot. It is an example of an unanswerable question because: The answer categories (Yes or No) are not appropriate to the form of question. form Approve/Disapprove might be better. Also, a leading question, since the approve precedes the disapprove. approve disapprove Fails to offer any kind of middle position, such as: uncertain OR it depends. uncertain depends Does not have a No answer or Not Applicable to cater for people who have No Applicable no experience of football matches. Probe is grammatically incorrect. Poor grammar may irritate respondents. respondents.
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Wording of Questions
Whats wrong with the following question? (Cont.) What
Do you approve or disapprove of people that go to football matches matches
1. 2.
Now come the most serious deficiency in this question that is not immediately apparent: not
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Wording of Questions
Can we lay down some rules?
Length: Not more than twenty words. If longer is needed, break up into several shorter sentences. Always add Introductory Sentences before each section, and never forget the Sentences answering procedures on self-administered questionnaire. selfAvoid Double-Barreled Questions: What is your evaluation of the price and convenience Doubleoffered by BMWs showroom?. Would a positive answer refer to price, to convenience, or to both? BMW showroom? Avoid Double Negatives: Do you know if the deadline has expired yet?. A negative answer yet? might mean that the respondent does not know, or knows that the deadline has not yet expired. Always be Positive. Dont Know & Not Applicable: In case of an opinion question such as Do you think that the Don government is doing a good job? a Dont Know response makes good sense. job? Don Know Use simple words, avoid Abbreviations & Technical Terms. All closed questions should start their lives as open ones (Answer categories based on Pilot Work). Dont Over-tax the respondents memories. Don Overrespondents
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Wording of Questions
Use unambiguous Words
In a typical month, how often do you shop in department stores? Never Occasionally Incorrect Sometimes Often Regularly In a typical month, how often do you shop in department stores? Less than Once 1 or 2 times correct 3 or 4 times More than 4 times
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Wording of Questions
Special Problems
Classification Questions Leading Questions Loaded Words Social Desirability Bias
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Wording of Questions
Special Problems: 1. Classification Questions
ARE special types of factual questions that asks about age, income, education,
occupation, family size and so on.
Example:
Please specify in which of the following categories would you place your annual income: No income Less than 10,000 EGP 10,000 20,000 EGP 20,000 30, 000 EGP 31,000 40,000 EGP
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Overlapping Categories
Wording of Questions
Special Problems: 2. Leading Questions
ARE so worded that they suggest what the answer should be, or indicate the
questioners point of view.
Example:
You usually dont forget to pay your mobile bills; Do you?
OR
Most people nowadays believe in privatization; Dont you?
Wording of Questions
Special Problems: 2. Leading Questions, Cont.
Do you think that Egyptians should buy imported automobiles when that would put Egyptian labor out of work? Incorrect Yes No Dont Know Do you think that Egyptians should buy imported automobiles? Yes No Dont Know
correct
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Wording of Questions
Special Problems: 3. Loaded Words
Loaded word or phrase is one which is emotionally colored, and suggests an automatic feeling of approval or disapproval. For instance: Nazi, Jewish, intelligent, socialist.
Respondents react not so much to the issue posed by the question, as to the loaded phrase itself.
Trials will show differences in distribution of answers to a question using the phrase bosses compared to the one using Leaders. Both are loaded phrases, but are loaded in different directions.
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Wording of Questions
Special Problems: 3. Loaded Words (Solution)
Here are some items from a questionnaire dealing with different aspects of Job Choice Choice Each item consisted of a pair of choices, of which only one could be selected by the respondent. could This technique proved to help overcome the problems of loading. A job in which you do a lot of hard thinking. Where the pay is not very high, but you get pension when you retire.
OR
A job where, once you have learned it, you always know how to do it. Where the pay is high, but you dont get a pension when you retire.
Items are fairly balanced and respondents will express their preference without really reacting to such loaded words such as: Routine Jobs Or Security. Thus, Much leading comes from a failure to state alternatives.
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Wording of Questions
Special Problems: 4. Social Desirability Bias
We should know that many questions are loaded with Prestige. People claim many things: making donations, visiting museums. People are reluctant to admit lack of knowledge, and do not like to think of themselves as fools. There is no simple answer to this problem, but there are two general measures that may help:
1.
Use filter questions, or word the main question in such a way that a low-prestige answer is equally possible. Example: Instead of Have you read any of the following magazines at all within the past week?, use Have you had time to read any magazines within the past seven days. Tell the respondents that Accuracy is the prime requirement and that a negative response is as good as positive one.
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2.
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(If NO to both 1 and 2, drop the question; if YES to one or both, retain)
Will most respondents understand the question and in the same way?
(If NO, retain; if YES, retain only if the other information is available or can be obtained)
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Thesis Structure
Chapter 1: Introduction
Includes, prob. def., objective, theoretical framework, questions, methodology,
Chapter 2:
Literature Review
Where we stand, where we go and problem def, theories/models behind, ..
Chapter 3: Chapter 4:
Chapter 5:
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Chapter 1: Introduction
It must create reader interest in the topic. It must establish the problem that leads to the study. It must place the study within the larger context of the literature. It must reach out to a specific audience. Includes: Topic Overview, Problem Definition, Objective, Summary of Theoretical Framework, Questions, Methodology, and Thesis Structure.
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Structure of Chapter 2:
2.1 Introduction/Background/Overview (History of The business/Industry/Sector) 2.2 Overview about the ABC (Theoretical Part) 2.3 Cases (Practical Part/best practices) 2.4 Local Case/Business
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Do not forget that this chapter is your own ground, i.e., you should use all your language and opinion in the interpretation of the results, of course with the support of the literature (it is about benchmarking your results with respect to the results and the finding from the other literatures) and the results that literatures) you got from your analysis of the data.
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Bibliography/References
References Follow the guide on the web site and Harvard System for referencing Appendix A: Questionnaire or/and Interview Questions Appendix B: Glossary Appendix C: ---------Biography (it is the last page in your thesis) Here you write a brief biography about yourself, which includes your birth date, your education path and your career path to date. This takes around one paragraph (10-12 lines) (10 Nada Megahed, 2009 225